Understanding-Digital-Marketing


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arke.ing s.ra.egies for
engaging .he digi.al genera.ion
Fiopq mr_iipeea ik Goeaq Boiqaik aka qee Ukiqea Pqaqep ik /ss6 _y Kodak Pade
Amaoq foom aky faio aeaiikd foo qee mromopep of oepeaoce oo moivaqe pqrayl oo
coiqicipm oo oevietl ap meomiqqea rkaeo qee Comyoideql Depidkp aka Paqekqp Acq
.655l qeip mr_iicaqiok may okiy _e oemooarceal pqooea oo qoakpmiqqeal ik aky
foom oo _y aky meakpl tiqe qee moioo meomippiok ik toiqikd of qee mr_iipeeopl
oo ik qee cape of oemoodoameic oemooarcqiok ik accooaakce tiqe qee qeomp aka
iicekcep ipprea _y qee CLAo Eknrioiep cokceokikd oemooarcqiok orqpiae qeepe

tttokodakmadeocom
© Damiak Ryak aka Caivik Jokepl /ss6
Tee oideq of Damiak Ryak aka Caivik Jokep qo _e iaekqifiea ap qee arqeoo of qeip
took eap _eek appeoqea _y qeem ik accooaakce tiqe qee Comyoideql Depidkp aka
Boiqipe Li_oaoy CaqaiodrikdniknPr_iicaqiok Daqa
A CIP oecooa foo qeip _ook ip avaiia_ie foom qee Boiqipe Li_oaoyo
Li_oaoy of Cokdoepp CaqaiodikdniknPr_iicaqiok Daqa
Ryakl Damiako
Ukaeopqakaikd aidiqai maokeqikd r maokeqikd pqoaqediep foo ekdadikd qee aidiqai
dekeoaqiok r Damiak Ryak aka Caivik Jokepo
mo cmo
Ikciraep ikaeuo
IPBN 6i5nsni161n2056n0
.o Ikqeokeq maokeqikdo /o Pociai meaiao 0o Pqoaqedic miakkikdo 1o Maokeqikd– –
Makademekqo Io Jokepl Caiviko IIo Tiqieo
HF1.2o./g2oR60 /ss5
g25o5
i/– –ac//
Tymepeq _y JP Tymepeqqikd Lqal Pooqecatil Mia Giamoodak
Poeface
Ackkotieademekqp
.o Goikd aidiqai – qee evoirqiok of maokeqikd
Lro ceamqeo mieade qo yor
Ik qee _edikkikdo o o
Tee ceakdikd face of aaveoqipikd
Tee qecekoiody _eeika aidiqai maokeqikd
Ekorde qecekoiody – ieqfp qaik a_orq meomie
/o Pqoaqedic qeikkikd
Lro ceamqeo mieade qo yor
Wey yor keea a aidiqai maokeqikd pqoaqedy
Yoro _rpikepp aka aidiqai maokeqikd
Defikikd yoro aidiqai maokeqikd pqoaqedy
Ukaeopqakaikd qee aidiqai cokprmeo
Mika yoro Pp
Eyep ok qee moize
Boikdikd iq aii qodeqeeo
0o Yoro tikaot qo qee aidiqai tooia
Lro ceamqeo mieade qo yor
Yoro te_piqe – qee er_ of yoro aidiqai maokeqikd tooia 1s
Briiaikd ak effecqive te_piqe
Tee maik pqemp of _riiaikd yoro te_piqe
Befooe yor pqaoq
Ceoopikd yoro aomaik kame
Hopqikd – yoro te_piqefp eome ok qee ikqeokeq
Hot qo ceoope a te_ aepidkeo oo aeveiomeo
Aooakdikd yoro ikfoomaqiok
Woiqikd effecqive te_ cokqekq
We_piqe aepidk prmmaoy
1o Tee peaoce foo prccepp
Lro ceamqeo mieade qo yor
Peaocer qee okiike maokeqeofp eoiy doaii
A_orq qee ekdikep
Lmqimizikd yoro piqe foo qee ekdikep
Aaveoqipikd ok qee peaoce ekdikep
Biack Haql qee aaokeo piae of peaoce
Boikdikd ik qee moop
Ukiveopai peaoce – mooe ommooqrkiqiep qo oakk
2o We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Lro ceamqeo mieade qo yor
Meaproikd yoro tay qo aidiqai maokeqikd prccepp
Geqqikd pqaoqea
Hot ikfoomaqiok ip meaproea
Meaproikd teaqfp immooqakq qo yor
Tepqikdl ikvepqikdl qteakikdl oeikvepqikd
Acqiok pqaqiokp
Haokepp qee moteo of okiike aaqal aka taqce yoro RLI
qake off
go Enmaii maokeqikd
Lro ceamqeo mieade qo yor
Tee ket aioecq maii
Weaq euacqiy ip enmaii maokeqikd?
Befooe yor pqaoq
Piakkikd yoro cammaidk
Dop aka aokfqp of ak enmaii maokeqikd cammaidk
Meaproikd yoro prccepp
Pqiii a viqai commokekq of aidiqai maokeqikd
io Pociai meaia aka okiike cokprmeo ekdademekq
Lro ceamqeo mieade qo yor
Joik qee cokveopaqiok
Weaq ip pociai meaia?
Tee aiffeoekq foomp of pociai meaia
Tee oriep of ekdademekq
Aaaikd pociai meaia qo yoro otk piqe
5o Lkiike PR aka oemrqaqiok makademekq
Lro ceamqeo mieade qo yor
Fopqeoikd a mopiqive okiike imade
Poomoqikd yoro _rpikepp qeoorde okiike ceakkeip
Mokiqooikd qee cokveopaqiok – oemrqaqiok makademekq .6.
Damade iimiqaqiokr qrokikd qee qiae teek qeikdp do tookd .60
6o Affiiiaqe maokeqikd aka pqoaqedic maoqkeopeimp
Lro ceamqeo mieade qo yor
Recodkizikd ommooqrkiqiep foo pqoaqedic maoqkeopeim /s0
Weaq ip affiiiaqe maokeqikd?
Tee ciick qeaq oeaiiy corkqp
Weaq aaveoqipeop peoria ao
.so Didiqai meaia coeaqive
Lro ceamqeo mieade qo yor
Coeaqive ammiicaqiok of aidiqai meaia
Upikd ak adekcy
Doikd iq yoropeif
Didiqai coeaqiver teaq tookp aka teaq aoepkfq
..o A ioq qo iook footaoa qo
Lro ceamqeo mieade qo yor
Tee frqroefp _oideqr eeaa qotaoap qee iideq
Wooa of morqer pavvy cokprmeop cokqooi qee frqroe /0i
Peaocer a cokpqakqiy evoivikd maokeqikd moteoeorpe /06
Mo_iier maokeqikd ok qee move
Toackikd aka meaproikd ermak _eeavioro
Ikndame aaveoqipikd
Hoiipqic maokeqikdr _irooikd iikep aka ikqedoaqikd meaia /2s
Dykamicl rkmoeaicqa_iel euciqikd – aka eppekqiai
Gioppaoy
Froqeeo oeaaikd
Ikaeu
Poefacer Weicome qo a
Tee tooia of aidiqai meaia ip ceakdikd aq a meekomekai maceo Iqp cokn
pqakqiy evoivikd qecekoiodiepl aka qee tay meomie aoe rpikd qeeml aoe
qoakpfoomikd koq grpq eot te accepp oro ikfoomaqiokl _rq eot te ikqeoacq
aka commrkicaqe tiqe oke akoqeeo ok a dio_ai pcaieo Iqfp aipo ceakdikd
qee tay te ceoope aka _ry oro mooarcqp aka peovicepo
Peomie aoe em_oacikd aidiqai qecekoiody qo commrkicaqe ik tayp
qeaq toria eave _eek ikcokceiva_ie grpq a fet peooq yeaop adoo Didiqai
qecekoiodiep aoe ko iokdeo qee moepeove of qecenpavvy eaoiy aaomqeopl aka
qoaay ooaikaoy meomie aoe ikqedoaqikd qeem peamieppiy ikqo qeeio eveoyaay
iivepo Foom PMP rmaaqep ok qeeio favoroiqe pmooqp qeampl qo a foee viaeo
caii tiqe oeiaqivep ok qee oqeeo piae of qee dio_el qo coiia_ooaqive okiike
damikd aka mrcel mrce mooer ooaikaoy meomie – yoro crpqomeop – aoe
Tee dio_ai okiike momriaqiok tap aoorka .o0 _iiiiok aq qee eka of
/ssio Poogecqiokp prddepq qeaq fidroe tiii eiq .o5 _iiiiok _y /s.so Ik qee
aeveiomea tooia ikqeokeq accepp ip _ecomikd moacqicaiiy r_inriqorpl aka
qee tiaepmoeaa avaiia_iiiqy of aitaypnok _ooaa_aka cokkecqiokp meakp
qeaq meomie aoe kot doikd okiike aaiiy qo ao eveoyqeikd foom ceeckikd
Weaq makep qeip aidiqai oevoirqiok po euciqikd ip qeaq iqfp eammekikd
oideq koto Wefoe iivikd qeoorde iql aka te eave a rkinre ommooqrkiqy qo
Ik qee madep qeaq foiiot tefii qake yor ok a gorokey ikqo qee tooia of
aidiqai maokeqikdo Wefii peot yor eot iq aii pqaoqeal eot iq doq qo teeoe
iq ip qoaayl aka teeoe qeordeq ieaaeop ik qee ikarpqoy _eiieve iqfp eeaaikd
ik qee frqroeo Mopq immooqakqiy of aii tefii peot yor – ik a moacqicail kon
kokpekpe tay – eot yor cak eaokepp qee _rodeokikd moteo of aidiqai
meaia qo aoive yoro _rpikepp qo qee coepq of qeip aidiqai maokeqikd tavel
Teip _ook tiiir
eeim yor aka yoro _rpikepp qo ceoope okiike aaveoqipikd aka maokeqikd
ceakkeip qeaq tiii deq yoro iaeapl mooarcqp aka peovicep qo a mappive
aka eveoneumakaikd maokeq8
dive yor qeaq eirpive commeqiqive eade qeaq tiii keem yor aeeaa of qee
frqroenmooof yoro _rpikepp _y eeimikd yor qo rkaeopqaka qee ooidikp
dive yor a cokcemq of qee pcaie of qee okiike maokeqmiacel qee rkfoian
ikd ommooqrkiqiep aka qee aidiqai peovice mooviaeop teo tiii eeim yoro
mooviae moacqicail oeaintooia euammiep of aidiqai maokeqikd prcceppep
– ikciraikd ieaaikd _oakap qeaq eave _ecome eorpeeoia kamep ik a
offeo ikpideq qeoorde ikqeovietpl akaiypip aka cokqoi_rqiokp foom
riqimaqeiyl dive yor qee qooip yor keea qo eaokepp qee moteo of qee
We peq orq qo rkoavei qee mypqeoiep of aidiqai maokeqikd _y qakikd yor
ok a gorokeyo Ap te qoavei ikqo qeip aidiqai tooia tefii oeveai eot ieaaikd
maokeqeop ik pecqoop ap aiveope ap qoaveil oeqaiil dam_iikd aka aariq
ekqeoqaikmekq eave pqrm_iea ok ikcoeai_iy effecqive qecekinrep qo qrok
meomie ok qo aoikd _rpikepp okiikel oeamikd iiqeoaiiy miiiiokp ap a oepriqo
Wefii peot yor eot qo ammiy qeeio eumeoiekce qo qoakpfoom yoro otk
Weeqeeo yor aoe iookikd qo pqaoq rm yoro otk eomen_apea ikqeokeq
_rpikeppl took foo a iaode mriqikaqiokai oo aoe akyteeoe ik _eqteekl
if yor takq qo cokkecq tiqe yoro crpqomeop qoaay aka ikqo qee frqroel
yorfoe doikd qo keea aidiqai ceakkeip ap maoq of yoro maokeqikd miuo
Tee ikqeokeq eap _ecome qee meairm of ceoice foo a dekeoaqiok of
cokprmeopr qee fiopq dekeoaqiok qo eave dootk rm qakikd ikpqakq accepp qo
aidiqai ikfoomaqiok foo doakqeao Teip dekeoaqiok ikqedoaqep aidiqai meaia
ikqo eveoy faceq of iqp aaiiy iivepl ik tayp te coria keveo eave cokceivea of
ik evek qee oecekq mapqo Toaay qeip dekeoaqiok of aidiqai kaqivep ip ekqeoikd
qee tookmiace aka ip pmekaikd iike keveo _efooeo Teip ip qee mapp maokeq
of qomooootl aka foo _rpikeppmeomie aka maokeqeop qee ceaiiekde ip qo
_ecome flrekq ik qeip ket aidiqai iakdrade po qeaq te cak qaik effecqiveiy
Teievipiok fooze a dekeoaqiok of cokprmeop qo qee corce foo yeaop8 kot
aidiqai meaia aoe ekdadikd cokprmeop aka crpqomeop ik tayp qeaq qee
Week qee Ammie Mac came aiokd iq omekea rm qee aoq of mr_iipeikdl
aka ap a oepriq moikq meaia _oomeao Toaayl qee pame qeikd ip eammekikd
okiikel qeoorde qee meekomekok of rpeondekeoaqea cokqekq gUGCh
aka pociai keqtookikdr ooaikaoy meomie aoe _ecomikd qee aioecqoopl
mooarceopl eaiqoop aka aipqoi_rqoop of qeeio otk meaianoice cokqekq – qee
cokqekq qeeyl qeeio foiekap aka qee tooia takq qo peeo Brq qeaqfp okiy qee
Poimenqime qeievipiok araiekcep aoe faiiikdl moikq meaia aoe comikd
rkaeo ikcoeapikd moepproe qo aaaoepp aoommikd ciocriaqiok fidroep aka
– teiie qee oia pceooi piqp ok qee piaeiikepl _ioaqea aka piotiy aqoomeyikd
– aidiqai meaia eave qoakpfoomea qeempeivep ikqo a fikeiy qrkea ekdike
aeiiveoikd mooe moteol ommooqrkiqy aka cokqooi qeak aky oqeeo foom of
meaia coria aoeam ofo Ik oqeeo tooap – iqfp qime qo foiiot qee pmaoq
Lveo qee iapq .2 yeaop Ifve eaa qee a_poirqe mieaproe aka maik of tookikd
aq qee coaiface of qee _rodeokikd aka ikpipqekq ket meaiao Ifve meq ioqp
of pmaoq meomie aka pmokek qo iiqeoaiiy erkaoeap of oodakizaqiokp tiqe
mappiveiy aiveope aka ceaiiekdikd adekaapo Tee oke commok facqoo tap a
erkdeo foo aaqa aka kkotieader akyqeikd qeaq toria dive qeeio maoqicriao
Week mrqqikd qeip _ook qodeqeeo te takqea qo make iq ap ikfoomaqive
aka moacqicai ap moppi_ieo Eace ceamqeo _edikp tiqe a prmmaoy of iqp
cokqekql po yor cak eapiiy _ootpe qeoorde qee ceamqeop aka peiecq qee oke
qeaq aaaoeppep qee qomic yorfoe ikqeoepqea iko Wefve mromopeiy iefq orq qee
gaodok – aka teeoe qecekicai qeomp eave _eek a_poirqeiy keceppaoy te
prmmiy a cieao aefikiqiok ik qee qeuql _ackea rm _y a commieqe dioppaoy aq
qee _ack of qee _ook qeaq eumiaikp aii of qee qeomp te rpe ik miaik Ekdiipeo
Tee oepriql te eomel ip a _ook qeaq ip cieaol ikfoomaqive aka ekqeoqaikikdl
Ik yoro eakap yor eoia teaq ikaemekaekq maokeqeop aoorka qee
tooia eave _eek coyikd orq foor a _ook qeaq peotp yor eot qo rpe qee
ikqeokeq prcceppfriiy qo peii yoro mooarcqp oo peovicepo We _edik tiqe qee
ooidikp of qee meairm aka qake yor qeoorde qee vaoiorp aipcimiikep of
aidiqai maokeqikd cammaidkpo We qoavei aoorka qee tooia coiiecqikd facqpl
fidroepl commekq aka omikiok foom ackkotieadea eumeoqpl _oakap aka
oodakizaqiokp ik aiffeoekq fieiapl deqqikd qeem qo pmiii qee _eakp ok eot
Wefii iook ik aeqaii aq aoeap iike peaoce maokeqikd aka affiiiaqe maokeqikdl
tefii aeive ikqo enmaii maokeqikd aka coeaqive okiike euecrqiokp aka iook
Ik Ampqeoaam iapq yeaol I tap doakqea a iaqenkideq araiekce tiqe pome
of qee _epq ‘Biack Haqf maokeqeop ik qee tooiao Teepe meomiel teo tiii
oemaik kameieppl eaok qeeio iivikd pcrmmeoikd qee effooqp of commeqikd
_oakap ik qee aidiqai maokeqmiaceo Biack Haq maokeqikd ip oeai – aka iq
cak ao oeai aamade qo yoro _rpikeppo We eumiaik teaq iq ip akal mooe
immooqakqiyl dive yor pome moacqicai pqemp yor cak qake qo eeim mooqecq
Iq qook qeievipiok // yeaop qo oeace 2s miiiiok eorpeeoiap – iq qook
qee ikqeokeq grpq five qo aceieve qee pame ievei of mekeqoaqioko Teikdp
aoe moodoeppikd aq ak rk_eiieva_ie oaqel aka tefoe ammooaceikd a mivoqai
moikq ik maokeqikd eipqooy – a qime teek aidiqai maokeqikd tiii oveoqake
qoaaiqiokai mapp meaia ap qee meairm of ceoice foo oeaceikd qee
cokprmeo of qomooooto
Ik qee prmmeo of .660 I ikqeovietea Jeooy Reiqmakl eeaa of aioecq
maokeqikd foo Leo Brokeqq ik Ceicadol foo my madazike
doDioecq
o Droikd
oro cokveopaqiok Jeooy moikqea aq qee commrqeo ok eip aepk aka paiar ‘Aka
qeaqo o o qeaqfp teeoe iqfp doikdof I tokaeoea teaq ee tap qaikikd a_orqo
Fifqeek yeaop ok aka moacqicaiiy qee ekqioe momriaqiok ip okiikeo Cokn
prmeop eave dootk qioea of mapp meaia maokeqikd aka aoe qrokikd ikpqeaa
qo qee ikqeokeqo Teey takq mooe ekdademekql mooe ikqeoacqioko Teeyfoe
pqaoqikd qo pmeka mopq of qeeio ieiproe qime ik a aidiqai tooial aka coeaqive
Weicome qo my tooiao o o
Damiak Ryak
Damiak Ryak
Teeoe aoe po maky meomie qo qeakk – iq toria _e po mrce mooe cokvekiekql
iepp ekviookmekqaiiy addoeppivel accorkqa_ie aka fapqeo if I tap qo qeuq aii
of yor oo peka yor a doaqiqrae iikk oo teack pomeqeikd ok Face_ookooo
qeip _ook meairml eoteveol
Tee _ook _edak ik /ss. aka qeek adaik ik /ss/l /ss1 gI pkimmea /ss0
_ecarpe of qee aooivai of my aardeqeophl gik /ss2 I tekq qo gorokaiipq
pceooi qo immoove my toiqikd pkiiiph aka qeek I pqaoqea iq adaik ik /ssgo
Teip iea me qo meeq qee doeaq Caivik Jokep tiqeorq teom I cak eokepqiy
pay qeip _ook toria koq eave eammekea aka I toria kot _e pqaoqikd iq
Caivik eap euqoaooaikaoy moteop of maqiekce com_ikea tiqe a pekpe of
aiiidekce aka took eqeic qeaq commieqeiy ciapeep tiqe my meopokaiiqy – te
Havikd Caivik ap a toiqikd maoqkeo meakq qee _ook keveo ‘_edak adaikfo
Teoordeorq qee .2 mokqep of toiqikdl oepeaocel ceie_oaqooy kideqp orq ik
Cook ga ieppok ik eot koq qo miu aoikkp hl enmaiipl qeuqpl ikpqakq meppadep
eqc te makadea qo coafq pomeqeikd teice te pikceoeiy eome tiii _e of
_ekefiq qo oeaaeopo Aq a mikimrm oro qaodeq tap eveoyoke peoria _e a_ie
Caivik eap mekqiokea qee maky cokqoi_rqoop teo eeimea rp ik oro
nrepqo I toria iike qo qeakk Akkie Kkideq aka eeo coiieadrep foom Kodak
Pade foo divikd rp ekorde oome aka foo _eikd ak okdoikd poroce of
To my famiiy aka foiekap aka maoqicriaoiy qo eveoyoke teo eveo tookea
Pome of corope eave qo _e pikdiea orq – qeey kkot qeeio ooier Pimok
Feodrpokl Miceaei Byeopl Deciak Kekkeayl Ceaoiep Biakafooal Pikeaa
Ryakl Ciaoe McAkaoetl Roipik Joycel Paqoick Pqetaoq – yoro prmmooq aka
To my tife Przakke teo tap veoy prmmooqive qeoordeorq qeip ekqioe
emipoae aka teo doq ok _oaoa _y coiiecqikd cape pqraiep aka toiqikd ok
I toria iike qo aeaicaqe qeip _ook qo my aardeqeop Kaqie aka Aiakkae
– qee ammiep of my eyep Poooy I eoddea qee commrqeo dryp – kot yor cak
Aka fikaiiy qeip _ook ip foo my Mrm – moqeeo of pevekl omeoa pikdeol
cooaok _ier ceefl cokpqakq poroce of ikpmioaqiokl iikep my gokep aka
Woiqikd qeip _ook eap _eek pomeqeikd of ak aavekqroe foo meo
Damiak fiopq cokqacqea me a_orq qee moogecq ik Amoii /ssio Pikce qeek
tefve _eek ok a veoiqa_ie ooiieoncoapqeo oiae of aipcoveoyl ikpideq aka
ieaokikdo Iqfp _eek a yeao frii of eidepl iotpl akal foo qee iapq piu mokqep aq
ieapql veoy eaoal aka aq qimep oeiekqiepp tooko
Woiqikd a _ook tiqe ap _ooaa a pcome ap qee oke yorfoe eoiaikd ip
ceaiiekdikd ik aii pooqp of taypo Criiikd maqeoiai tap ikeviqa_iel aka te
pmekq iokd eorop ia_oroikd oveo teaq qo ikcirael oeaiipikd aii qee qime
qeaq teaq te ceope qo ieave orq toria _e grpq ap corciai ap teaq te iefq
iko Iqfp qakek iokdl forpqoaqikd aaypl aka pome evek iokdeo kideqp aq qee
key_oaoa qo mooarce qee eka oepriql aka I qeikk iqfp faio qo pay qee moogecq
eap a_poo_ea mooe qime aka ekeody qeak eiqeeo of rp akqicimaqea aq qee
Teip _ook toriakfq euipq tiqeorq qee eeim of a ioq of meomieo Fiopql
of coropel qeeoefp Damiak8 qeip moogecq tap eip _oaikceiia – _ook of
eip _orkaiepp ekqerpiapm aka immekpe eumeoiekce ik qeip pmaceo Hip
ikpmioaqiokl driaakce aka prmmooq moriaea iqp evoirqiok foom qee orqpeqo
Damiak eap a qaiekq foo iookikd _eyoka qee qecekoiody qo qee ermak
pqooy _ekeaqel aka qeaq a_iiiqy eap _eek ikpqormekqai ik makikd qeip took
I aipo eave qo qeakk qee aidiqai maokeqikd eumeoqp teo eeimea fapqn
qoack my earcaqiok – maoqicriaoiy Joek aka Noei Co_rok of PoauipNot
gtttomoauipkotocomh teo doq me off qo a flyikd pqaoq tiqe qeeio Ikqeokeq
Maokeqikd pemikaopo Maoqik Mrooay of Ikqeoacqive Reqrok gttto
ikqeoacqiveoeqrokocomh mooviaea vaira_ie ikmrq aka driaakce eaoiy ik qee
mooceppl aka kikaiy euqekaea ak ikviqaqiok qo aqqeka Peaoce Maokeqikd
Wooia /ss5o Weiie qeeoe I doq qo pmeak qo prce ikqeokaqiokai We_ /os
irmikaoiep ap Ceoip Peeomakl Vakeppa Foul Boiak Maoik aka Boiak Ciifqok
qo kame _rq a fetl aka qo a_poo_ qee tipaom of maky mooe foom qee
Teoordeorq qee _ook tefve mrkcqraqea oro otk qeuq tiqe ikqeoepqikd
aka ikfoomaqive aoqiciep foom eumeoq arqeoop teo kikaiy dave rp
meomippiok qo peaoe qeeio eumeoqipe tiqe yorr oro qeakkp qo Jiii Weaiekl
Jeff Jaovipl Maoqik Mrooayl Boakaq Daikotl Riceaoa Foakl Riceaoa Eyoe
aka oqeeo cokqoi_rqoop foo aiiotikd rp qo oemooarce qeeio vaira_ie tooko
Teakkp aipo qo Kim Giimoro foo eeo eeim tiqe qee enmaii maokeqikd
ceamqeol aka Przakke Ryak foo eeo took ok qee okiike coeaqive ceamqeo
aka cape pqraiepl yoro effooqp aoe mrce ammoeciaqeao I aipo eave qo qeakk
Akkie Kkideql oro eaiqoo aq Kodak Padel foo eeo maqiekce ap te _aqqiea qo
mrii eveoyqeikd qodeqeeoo
To my aardeqeop Aval Nia aka Laka – teo teoe oo__ea of qeeio Daa
foo iokd pqoeqceep aroikd qee corope of toiqikd qeip _ook – qeakk yor dioipl
Fikaiiyl aka mopq immooqakq of aiil qo Paiiy Akkl my maoqkeo ik
eveoyqeikdl foo mooofoeaaikd qee makrpcoimq aka coooecqikd my ikeviqa_ie
peooqcomikdpl aka foo eeo ekaroikd iovel prmmooq aka driaakce qeoorde
Leq qee aavekqroe cokqikreooo
We iook aq qee moepekq qeoorde a oeaonviet miooooo We maoce _acktaoap ikqo
qee frqroeo
Tee moeppl qee maceikel qee oaiitayl qee qeiedoame aoe moemipep teope
qeorpakanyeao cokcirpiok ko oke eap yeq aaoea qo aoato
Weoeveol oo teaqeveol tikp qee _aqqie foo meomiefp mikap tiii oriel _ecarpe
mideqyl oidia ammaoaqrpep tiii koq _e a maqcel ik aky oeapoka_ie qimepmakl
foo qee mikap mo_iiizea aoorka qee moteo of fleui_iel aiqeokaqive keqtookpo
Week yor oeace qee eka of qeip ceamqeo yorfii eave akpteop qo qee
Hot aia te oeace qee aatk of a aidiqai ade ik maokeqikd?
Weaq aoe qee pimiiaoiqiep _eqteek qee ikqeokeq aka eipqooicai dio_ai
Hot maky meomie aoe ok qee ikqeokeq aka eot nrickiy ip iq dootikd?
Hot ip aidiqai qecekoiody ikflrekcikd cokprmeo _eeavioro?
Ik qee _edikkikdo o o
Eqceea ok a arpqy keo_pqoke amiapq qee orikp of qee akciekq Romak ciqy
of Pommeiil yorfii fika ak ekdoavea mekipl pqoaqedicaiiy caovea qo moikq qee
tay qo teaql aq qee qimel tap oke of qee mopq momriao _ooqeeip ik qee aoeao
Griaep tiii qeii yor iqfp qee ‘oiaepq aaveoqipemekq ik qee tooial foo qee
oiaepq _rpikepp ik qee tooiafo Weiie qee qorqe of qeaq ciaim ip ae_aqa_iel
qee meaiiic aa ip ceoqaikiy veoy oiao
Tee Pommeii mekip tap _roiea _y qee eormqiok of Morkq Veprvirpl
teice aepqooyea qee ciqy ok /1 Ardrpql
i6l _rq qee qore ooidikp of
maokeqikd do _ack mrce froqeeo qeak qeaqo Aiqeordel accooaikd qo
_rpikepp eipqooiakpl maokeqikd ap a aipcoeqe _rpikepp aipcimiike tapkfq
_ook rkqii qee .62spl maokeqikd acqiviqiep eave miayea a frkaamekqai ooie
ik qee prccepp of _rpikeppep fooml teiil qee veoy fiopq _rpikeppo Teeoe aoe
fet ceoqaikqiep ik qee tooia of _rpikeppl _rq oke qeikdfp foo proer if yor
aokfq ieq crpqomeop kkot a_orq yoro _rpikeppl yor tokfq pqay ik _rpikepp
foo veoy iokdo
Teaqfp qoreo Wefoe eeoe qo qaik a_orq qee euciqikd ket tooia of aidiqai
maokeqikd ap iq emeodep foom oeiaqive o_pcroiqy ikqo qee maikpqoeamo
Wefoe doikd qo iook aq eot _rpikeppep grpq iike yorop cak eaokepp qee
moteo of qeip okiike oevoirqiok qo cokkecq tiqe a ket tave of cokprmeopr
cokprmeop teo qake qeip meovapive qecekoiody aka ikqedoaqe iq peamieppiy
ikqo qeeio eveoyaay iivep ik tayp te coria keveo eave cokceivea of ap
Teip _ook ip a_orq qee frqroe of maokeqikdo Po tey aoe te pqaoqikd iq
_y iookikd _acktaoap? Ik eip .6gsp ciappic
Ukaeopqakaikd Meaia
l Cakaaiak
commrkicaqiokp qeeooipq aka meiiopomeeo Maopeaii McLreak koqepr
‘Iq ip ikpqorcqive qo foiiot qee em_oyokic pqadep of aky ket dootqel foo
aroikd qeip meoioa of aeveiommekq iq ip mrce miprkaeopqooal teeqeeo
iq _e moikqikd oo qee moqoo cao oo TVof Ap ip po ofqek qee capel eavikd a
_apic doapm of qee mapq cak eeim oro rkaeopqakaikd of qee moepekq aka
Po _rckie yoro peaq_eiq ap te qake a teipqienpqom qoro of eot maokeqikd
eap evoivea oveo qee yeaopl aka eot aaveoqipikd aka qecekoiody eave
cokveodea qo aefike a ket maokeqikd iakapcame qeaq ip grpq _edikkikd qo
maqroe aka ip pqiii doavia tiqe ommooqrkiqyo
Tee ceakdikd face of aaveoqipikd
Aaveoqipikd cak _e ikqouicaqikdo Tee pmikl qee pqooyl qee meppadel qee caii
qo acqiokl qee imadel qee miacemekql qee meaproemekql qee oefikemekqr
iq aii aaap rm qo a moteofri cockqaii qeaq cak riqimaqeiy ceakde qee tooiao
Aq iqp cooel aaveoqipikd ip aii a_orq ikflrekcikd meomie – meopraaikd qeem
qo qake qee acqiokp te takql teeqeeo qeaqfp ceoopikd a maoqicriao _oaka of
qooqemapqel mickikd rm qee meokel fiiiikd ik a maiiikd cormok oo vipiqikd
a te_piqeo Doke teiil aaveoqipikd eap a moteo qeaq cak aceieve amazikd
qeikdpl aka if yorfoe ik _rpikepp yorfoe aioeaay aoikd iq aka tiii cokqikre
Aaveoqipikd qeoorde qee adep
Aaveoqipikdl ak eppekqiai commokekq ik qee maokeqikd of aky _rpikeppl
eap _eek aoorka foo a iokd qimeo Tee Pommeii mekip ip mopiqiveiy moaeok
commaoea qo pome of qee aaveoqipikd oeiicp aoceaeoiodipqp eave rkeaoqeea
ik akciekq Aoa_ial Ceikal Edymql Goeece aka Romeo Tee Edymqiakp rpea
mamyorp qo coeaqe mopqeop aka flyeopl teiie iopqnakanforka aaveoqipikd
gaipo ok mamyorp aka ofqek oeiaqikd qo ‘mippikdf piaveph tap commok ik
_oqe akciekq Goeece aka akciekq Romeo Popqeopl pidkp aka flyeop teoe
tiaeiy emmioyea ik qee akciekq ciqiep of Romel Pommeii aka Caoqeade qo
Peomie eave _eek qoyikd qo ikflrekce oqeeo meomie pikce qee aatk of
ermak euipqekcel rqiiizikd teaqeveo meakp aka meaia qeey eaa aq qeeio
aipmopai aq qee qimeo Tee ermak voice aka tooa of morqel of coropel
came fiopqo Teek pomeoke mickea rm a miece of pqoke aka pqaoqea eqceikd
imadep ok a cave taiir ekaroikd imadep qeaq qoia pqooiepl commrkicaqea
iaeap aka moomoqea ceoqaik tayp of aoikd qeikdpo Tee fiopq aaveoqipikd?
Teaqfp ae_aqa_iel _rq qeepe imadepl pome of teice aoe pqiii aoorka qo qeip
aayl ceoqaikiy aemokpqoaqe ak eaoiy oecodkiqiok of qee moteo imadep aka
Tee aeveiommekq of moikqikd aroikd qee .2qe aka .gqe cekqroiep
eeoaiaea a pidkificakq miiepqoke ik aaveoqipikdl makikd iq mooe copqn
effecqive foo maokeqeop qo oeace a mrce tiaeo araiekceo Ik qee .iqe
cekqroyl aaveoqp _edak qo ammeao ik eaoiy ketpmameop ik Ekdiaka aka
qeek pmoeaa acoopp qee dio_eo Tee fiopq foom of mapp meaia aaveoqipikd
Tee .5qe aka .6qe cekqroiep pat a froqeeo eumakpiok ik ketpmameo
aaveoqipikdl aka aiokdpiae iq qee _ioqe of maiinooaeo aaveoqipikd – teice
toria evoive ikqo qee mappive aioecqnmaii aka aioecqnoepmokpe ikarpqoy te
kkot aka iove qoaayo Iq aipo pat qee epqa_iipemekq of qee fiopq aaveoqipikd
adekcyl peq rm ik Bopqok ik .510 _y qee miokeeoikd Voikey Paimeoo Ikiqiaiiy
aa adekciep acqea ap pimmie _ookeop foo ketpmameo pmacel _rq _efooe iokd
qeey aeveiomea ikqo friinpeovice omeoaqiokpl offeoikd a priqe of coeaqive
aka aanmiacemekq peovicep qo qeeio ciiekqpo
Tee /sqe cekqroy pat qee aatk of akoqeeo ket aaveoqipikd adel tiqe
qee aavekq of oaaio offeoikd a commieqeiy ket meairm qeoorde teice
aaveoqipeop coria oeace orq qo moopmecqive ciiekqpo Teek came qeievipiokl
teice peifqea qee aaveoqipikd iakapcame yeq adaikl aka qotaoap qee eka
of qee cekqroy a ket fooce – qee ikqeokeq – _edak movikd orq of qee
oeaim of ‘qeceiepf aka eaoiy aaomqeop qo _ecome a vaira_ie _rpikepp aka
commrkicaqiok qooi foo qee mappepo Tee eoa of aidiqai maokeqikd tap
Tecekoiodicai aavakcep eave mrkcqraqea qee evoirqiok of aaveoqipikd
qeoordeorq eipqooyl eace frkaamekqaiiy aiqeoikd qee tay _rpikeppep coria
commrkicaqe tiqe qeeio crpqomeopo Ikqeoepqikdiyl eoteveol koke of qeepe
doorkan_oeakikd aeveiommekqp prmeopeaea qeope qeaq came _efooeo
Raqeeo qeey peovea qo ardmekq qeeml offeoikd maokeqeop mooe aiveopiqyl
aiiotikd qeem qo cokkecq tiqe a _ooaaeo cooppnpecqiok of cokprmeopo Ik
qoaayfp pomeipqicaqea ade of maia peaoce miacemekql keytooanqaodeqea mayn
meonciick aaveoqipikd aka pociai keqtookikdl yorfii pqiii fika qee eaoiiepq
Pqooii qeoorde aky maokeq moacqicaiiy akyteeoe ik qee tooia – foom qee
fooa maokeqp of cekqoai Lokaok qo qee _azaaop of Nooqe Afoical qo qee
pqoeeq maokeqp of Ikaia – aka yorfii _e doeeqea _y a cacomeoky of koipe ap
vekaoop rpe qeeio voicep qo vie foo qee aqqekqiok of mappikd crpqomeopo Tee
ermak voicel qee fiopq maokeqikd meairm ik eipqooyl ip pqiii doikd pqookd
Ap tefve aioeaay mekqiokeal aeveiommekqp ik qecekoiody aka qee
evoirqiok of maokeqikd aoe ikeuqoica_iy ikqeoqtikeao Tecekoiody eap
rkaeomikkea magoo miiepqokep ik qee eipqooy of maokeqikd pikce iqp
Net qecekoiody emeodep aka ip ikiqiaiiy qee moepeove of qecekoiodipqp
Tee qecekoiody daikp a fiomeo fooqeoia ik qee maokeq aka pqaoqp qo
_ecome mooe momriaol mrqqikd iq ok qee maokeqikd oaaaoo
Ikkovaqive maokeqeop grmm ik qo eumiooe tayp qeey cak eaokepp qee
moteo of qeip emeodikd qecekoiody qo cokkecq tiqe qeeio qaodeq
Tee qecekoiody midoaqep qo qee maikpqoeam aka ip aaomqea ikqo
Tee moikqikd moeppl oaaiol qeievipiok aka kot qee ikqeokeq aoe aii euammiep
of magoo _oeakqeoordep ik qecekoiody qeaq riqimaqeiy aiqeoea qee oeian
qiokpeimp _eqteek maokeqeop aka cokprmeop foo eveol aka aia po ok a
dio_ai pcaieo Brql of coropel maokeqikd ipkfq a_orq qecekoiody8 iqfp a_orq
meomier qecekoiody ip okiy ikqeoepqikdl foom a maokeqikd meopmecqivel
teek iq cokkecqp meomie tiqe oqeeo meomie mooe effecqiveiyo
Teeoe aoe miekqy of euammiep of qecekoiody qeoorde qee adep eavikd
a pidkificakq immacq ok vaoiorp maokeqp – qecekoiody qeaq may peem
o_pcroel evek iooeievakq qoaayo Remem_eo Mrzakl qee commaky qeaq
_oordeq eievaqoo mrpic qo qee mappep _ack ik qee .60sp? Tee qecekoiody
foo mimikd araio oveo moteo iikep tap maqekqea ik .6// _y oeqioea Magoo
Gekeoai Geoode L Pnrieol aka eucirpive oideqp qo qee maqekq teoe _ordeq
_y Nooqe Ameoicak Commakyo Ik .601l rkaeo qee coomooaqe rm_oeiia of
Mrzak peemea qo eave eiq ok a tikkikd foomrial _rq qee aavekq of foee
commeociai oaaio porkaea qee aeaqe kkeii foo qee commakyfp ceopek
oorqe qo maokeqo Wiqe foee mrpic avaiia_ie ok qeeio peiky ket tioeieppepl
eorpeeoiap teoe ko iokdeo moemaoea qo may foo qee Mrzak peoviceo
Ukaeqeooea qee commaky focrpea iqp effooqp ok Net Yook Ciqy _rpikeppepo
Ap _riiaikdp ik Net Yook poaoea pkytaoapl qee iifq oo eievaqoo _ecame
moacqicaiiy r_inriqorpo Mrzak eaa forka iqp kiceel aka ‘eievaqoo mrpicf
Po teaql yor mideq qeikko Iqfp qore qeaql commaoea qo _eeemoqep of
cokqemmooaoy meaia iike oaaiol qeievipiok aka kot qee ikqeokeql eievaqoo
mrpic ip pmaii moqaqoepo Brq _ack ik iqp eeyaay qeip tap crqqikdneade pqrffl
aka iq oeaceea a ioq of meomieo Mrzak eaa qee moteo qo ptay omikiokp aka
ikflrekce maokeqpl po mrce po qeaql foo mrpic aoqipqp of qeaq eoal eavikd
Tee moikq ip qeaq qecekoiody eap qee a_iiiqy qo omek rm commieqeiy
ket maokeqp aka qo oaaicaiiy peake rm euipqikd okepo Tee maikpqoeam
aaomqiok of aidiqai qecekoiody – qee ikqeokeql qee pofqtaoe ammiicaqiokp
qeaq ork ok iql aka qee aevicep qeaq aiiot meomie qo cokkecq _oqe qo qee
keqtook aka qo eace oqeeo teekeveol teeoeveo aka eoteveo qeey takq qo
– moomipep qo ataof aii qeaq eap come _efooe iqo Iq eeoaiap qee pikdie mopq
aipormqive aeveiommekq ik qee eipqooy of maokeqikdo
Weeqeeo qeaq aipormqiok oemoepekqp ak ommooqrkiqy oo a qeoeaq qo yor
ap a maokeqeo aemekap iaodeiy ok yoro meopmecqiveo We eome qee facq qeaq
To rkaeopqaka qee eumiopive dootqe of qee ikqeokeq te keea qo iook _ack
aq eot eaoiy commrkicaqiokp qecekoiody evoivea ikqo qee dio_ai keqtook
of ikqeocokkecqea commrqeop qeaq qoaay te caii qee ikqeokeqo Tee pqooy of
eiecqookic commrkicaqiok _edikp tiqe qee tioea qeiedoame – a keqtook
qeaq doet eumiopiveiy qo coveo qee dio_el cokkecqea meomie acoopp vapq
aipqakcep ik a tay qeaq peemea aimopq madicail aka ceakdea qee tooia
foo eveoo
Ik eip _ook
Tee Vicqooiak Ikqeokeq
l Tom Pqakaade iookp aq qee tioea
qeiedoame aka aoatp pome apqokipeikd maoaiieip _eqteek qee dootqe of
qee tooiafp fiopq eiecqookic commrkicaqiokp keqtook aka qee dootqe of
qee moaeoknaay ikqeokeqo Pqakaade aepcoi_ep qee ooidikp of qee qeiedoamel
aka qee nrepq qo aeiiveo ikfoomaqiok foom moikq qo moikq mooe oamiaiy ik
qee aayp teek pmeeay commrkicaqiok oeiiea ok a fapq eoope aka a pkiiiea
Lk ak Amoii aay ik .i1g aq qee doaka cokvekq of qee Caoqerpiakp ik Paoip
a_orq /ss mokkp aooakdea qeempeivep ik a iokdl pkakikd iikeo Eace mokk
eeia oke eka of a /2 fooq iook tioe ik eace eaka cokkecqikd eim qo eip
keide_oro ok eiqeeo piaeo Todeqeeo qee mokkp aka qeeio cokkecqikd tioep
foomea a iike oveo a miie iokdo Lkce qee iike tap commieqe qee A__oql
JeaknAkqoike Noiieql a koqea Foekce pciekqipql qook a moimiqive _aqqeoy akal
tiqeorq taokikdl cokkecqea iq qo qee iike of mokkp – divikd aii of qeem a
moteofri eiecqoic peocko
Teepe ‘eiecqoic mokkpf aemokpqoaqea cokcirpiveiy qeaq eiecqoiciqy coria
qoakpmiq a meppade gai_eiq a maikfri okeh foom oke iocaqiok qo akoqeeo ik
Ik .50s Jopeme Hekoy g.i6i–.5i5hl ak emikekq UP pciekqipq teo
tekq ok qo _ecome qee fiopq aioecqoo of qee Pmiqepokiak Ikpqiqrqel
qook qee cokcemq a pqem froqeeoo He aemokpqoaqea qee moqekqiai of qee
eiecqoomadkeq foo iokdnaipqakce commrkicaqiokp teek ee mappea ak
eiecqoic crooekq qeoorde a miieniokd ca_ie qo oikd ak eiecqoomadkeqic _eii
cokkecqea qo qee oqeeo ekao Pamrei Moope g.i6.–.5i/hl qee ikvekqoo of
Moope Coael qook Hekoyfp cokcemq a pqem froqeeo aka maae a commeociai
Ik .51/ Moope aemokpqoaqea a tookikd qeiedoame _eqteek qto comn
miqqee ooomp ik Wapeikdqokl aka Cokdoepp voqea piimiy ik favoro of
ikvepqikd a0slsss foo ak eumeoimekqai qeiedoame iike _eqteek Wapeikdqok
aka Baiqimooeo Iq tap a veoy ciope caiir 56 voqep foo qee mooqoqymel 50 adaikpq
aka is a_pqekqiokp _y cokdoeppmek iookikd ‘qo avoia qee oepmokpi_iiiqy of
Depmiqe qee oepeovaqiokp of qee cokdoeppmekl qee ket keqtook tap a
erde prcceppo Iq doet eumiopiveiyr _y .52s qeeoe teoe mooe qeak ./lsss
miiep of qeiedoame iikep coippncooppikd qee Ukiqea Pqaqep8 qto yeaop iaqeo
qeeoe tap mooe qeak qtice qeaql aka qee keqtook of cokkecqea tioep tap
Teip pmeii_ikaikd ket keqtook aeiiveoea ketp ik momekqp oaqeeo
qeak qee teekp aka mokqep meomie teoe rpea qoo Iq cokkecqea meomie
oveo vapq aipqakcep ik tayp moeviorpiy ikcokceiva_iel aka qo maky
oemaikea commieqeiy ikcommoeeekpi_ieo Goveokmekqp qoiea aka faiiea
qo cokqooi qeip oat ket commrkicaqiokp meairml iqp aavocaqep eaiiea
iq ap oevoirqiokaoyl aka iqp momriaoiqy doet aq ak rkmoeceaekqea oaqeo
Netpmameop _edak mr_iipeikd ketp eorop oaqeeo qeak teekp afqeo
qee evekql oomakce _ioppomea oveo qee tioepl cormiep teoe maooiea
‘okiikefl dam_ieop rpea qee ket keqtook qo ‘ceeaqf ok qee eoopepl aka
iq qoakpfoomea qee tay _rpikepp tap cokarcqea aoorka qee tooiao Ik qee
Doep aky of qeip porka famiiiao? A
Net Yook Timep
aoqicie mr_iipeea
ok Weakepaayl .1 Pemqem_eo .52/ aepcoi_ep qee qeiedoame keqtook ap
‘qee eidetay of qeordeqfr koq mrce of a pqoeqce foom qee ‘ikfoomaqiok
prmeoeidetayf ia_ei te ammiy qo oro moaeoknaay oevoirqiokaoy keqtooko
If akyqeikdl qee commrkicaqiokp oevoirqiok ikpqidaqea _y qee qeiedoame
mrpq eave oemoepekqea mooe of a criqroai rmeeavai qeak qee eumiopive
dootqe of qee ikqeokeq qoaayo
Foo qee fiopq qime meomie doapmea qeaq qeey coria commrkicaqe aimopq
ikpqakqiy tiqe meomie acoopp cokqikekqp aka evek oceakpo Teey feiq a pekpe
of ciopekeppl a qodeqeeokepp qeaq pimmiy eaakfq _eek moppi_ie _efooeo
Tee qeiedoame pypqem tap eaiiea _y pome ap a eao_ikdeo of meace aka
poiiaaoiqyr a keqtook of tioep qeaq toria riqimaqeiy _ika corkqoiepl coeeap
aka criqroep ik a tay eiqeeoqo rkimadika_ieo Lqeeopl of coropel rpea qee
keqtook qo tade tao mooe efficiekqiyo Tee peeeo eumakpiok of iaeap aka
aoeamp qeaq ekprea mrpq eave _eek qoriy pqaddeoikdl qee ommooqrkiqiep
Foo oamia iokdnaipqakce commrkicaqiokp qee qeiedoame oemaikea qee
okiy dame ik qotk rkqii .5iil teek qto oivai ikvekqoop _aqqiea qo _e qee
fiopq qo maqekq akoqeeo ket qecekoiody peq qo qrok qee tooia of eiecqookic
commrkicaqiokp ok iqp eeaao Iqp kamel qee qeiemeoke8 qee ikvekqoopl
Eiipea Goay aka Aieuakaeo Goaeam Beiio Teey pr_miqqea qeeio maqekq
ammiicaqiokp tiqeik eorop of oke akoqeeo – _rq Beii mimmea Goay qo qee
Tee fiopq tooap eveo qoakpmiqqea ikqo a qeiemeoke teoe rqqeoea _y Beiil
pmeakikd qo eip oepeaoce appipqakql Teomap Waqpokl ik qee keuq ooomo He
pimmiy paiar ‘Mo Waqpokl come eeoeo I takq qo pee yorof
Tee ikqeokeq pqooy oeaiiy pqaoqp ik .62il tiqe qee UPPRfp iarkce of qee
Pmrqkik paqeiiiqeo Iq pidkaiiea qeaq qee Ukiqea Pqaqep tap faiiikd _eeika qee
Povieq Ukiok ik qee qecekoiody pqakepl moommqikd qee UP doveokmekq
qo ikvepq eeaviiy ik pciekce aka qecekoiodyo Ik .625l qee UP Demaoqmekq
of Defekpe peq rm qee Aavakcea Repeaoce Poogecqp Adekcy gARPAhl
a pmeciaiipq adekcy epqa_iipeea tiqe a pmecific oemiqr qo make proe qee
Ukiqea Pqaqep pqayea aeeaa of iqp Coia Wao kemepip ik qee acceieoaqikd
Ik .6g/ a commrqeo pciekqipq caiiea Jopeme Caoi Ro_keqq Lickiiaeol vicen
moepiaekq aq qecekoiody commaky Boiq Beoakek aka Netmakl tooqe a
peoiep of memop aipcrppikd qee cokcemq of ak ‘ikqeodaiacqic commrqeo
keqtookfo Lickiiaeofp oevoirqiokaoy iaeapl amazikdiyl ekcommappea
moacqicaiiy eveoyqeikd qeaq qee ikqeokeq eap qoaay _ecomeo Ik Lcqo_eo
.6g0l Lickiiaeo tap ammoikqea eeaa of qee Beeaviooai Pciekcep aka
Commaka aka Cokqooi moodoamp aq ARPAo Droikd eip qtonyeao qekroe
ee cokvikcea qee adekcy of qee immooqakce of aeveiomikd commrqeo
keqtookp akal aiqeorde ee iefq ARPA _efooe took ok eip qeeooiep _edakl
qee peea foo ARPANET – qee moecropoo qo qee ikqeokeq – eaa _eek potko
Ik .6g2 oepeaoceeop eookea rm a commrqeo aq Mappacerpeqqp Ikpqiqrqe
of Tecekoiodyfp gMITh Likcoik La_ tiqe a UP Aio Fooce commrqeo ik
Caiifookiao Foo qee fiopq qime qto commrqeop commrkicaqea tiqe eace
ARPA gpikce oekamea DARPA – tttoaaomaomiih pqaoqea qee ARPANET
moogecq ik .6ggl ciaimikd qeaq iq toria aiiot qee moteofri commrqeop
otkea _y qee doveokmekql rkiveopiqiep aka oepeaoce ikpqiqrqiokp aoorka
qee Ukiqea Pqaqep qo commrkicaqe tiqe oke akoqeeo aka qo peaoe vaira_ie
commrqikd oeporocepo IBM aka oqeeo iaode commrqeo commakiep aq qee
qime teoe pcemqicail oemooqeaiy ciaimikd qeaq qee keqtook ARPA moomopea
coriakfq _e _riiqo
ARPA miordeea okl aka ok /. Novem_eo .6g6 qee fiopq qto commrqeop
teoe cokkecqea qo qee fleadiikd ARPANETl oke aq qee Ukiveopiqy of
Caiifookial Lop Akdeiepl qee oqeeo aq Pqakfooa Repeaoce Ikpqiqrqeo By 2
Decem_eo qee pame yeao qee keqtook eaa aor_iea ik pize ap qeey teoe
goikea _y qto oqeeo commrqeopr oke aq qee Ukiveopiqy of Caiifookial Pakqa
Bao_aoal qee oqeeo aq qee Ukiveopiqy of Uqaefp doameicp aemaoqmekqo
Tee ket keqtook doet nrickiyo By .6i.l .2 UP ikpqiqrqiokp teoe cokn
kecqea qo ARPANETl aka _y .6i1 qee krm_eo eaa dootk qo 1g aka eaa
pmoeaa qo ikcirae oveopeap koaep ik Hataiil Nootay aka Lokaoko
Yorfve doq maii
Enmaiil teice ip pqiii ofqek aepcoi_ea ap qee ikqeokeqfp ‘kiiieo ammiicaqiokfl
_edak iife ik qee eaoiy .6gsp ap a faciiiqy qeaq aiiotea rpeop of maikfoame
commrqeop qo peka pimmie qeuqn_apea meppadep qo akoqeeo rpeofp maii_ou
ok qee pame commrqeoo Brq iq tapkfq rkqii qee aavekq of ARPANET qeaq
akyoke cokpiaeoea pekaikd eiecqookic maii foom oke rpeo qo akoqeeo
Ik .6i. Ray Tomiikpokl ak ekdikeeo tookikd ok ARPANETl tooqe qee
fiopq moodoam cama_ie of pekaikd maii foom a rpeo ok oke eopq commrqeo
qo akoqeeo rpeofp maii_ou ok akoqeeo eopq commrqeoo Ap ak iaekqifieo qo
aipqikdripe keqtook maii foom iocai maii Tomiikpok aeciaea qo ammeka
qee eopq kame of qee rpeofp commrqeo qo qee rpeo iodik kameo To pemaoaqe
‘I am foenrekqiy apkea tey I ceope qee aq pidkl _rq qee aq pidk grpq makep
pekpefl toiqep Tomiikpok ok eip te_piqeo ‘Tee mromope of qee aq pidk gik
Ekdiipeh tap qo ikaicaqe a rkiq moice gfoo euammiel .s iqemp @ a.o62ho I
rpea qee aq pidk qo ikaicaqe qeaq qee rpeo tap “aq” pome oqeeo eopq oaqeeo
Enmaiil oke of qee ikqeokeqfp mopq tiaeiy rpea ammiicaqiokpl aka oke
of qee mopq coiqicai foo ikqeokeq maokeqeopl _edak iife ap a moodoammeofp
afqeoqeordeqo Tomiikpok coeaqea enmaii _ecarpe ee qeordeq iq ‘peemea
iike a keaq iaeaf aq qee qimeo ‘Teeoe tap ko aioecqive qo “do fooqe aka
ikvekq enmaii”o Tee ARPANET tap a poirqiok iookikd foo a moo_iemo A
coiieadre prddepqea qeaq I koq qeii my _opp teaq I eaa aoke _ecarpe en
maii tapkfq ik oro pqaqemekq of tookfl ee paiao
Foom ARPANET qo ikqeokeq
Tee qeom ‘ikqeokeqf tap fiopq rpea ik .6i1 _y UP commrqeo pciekqipq Vikqok
Ceof gcommokiy oefeooea qo ap qee ‘faqeeo of qee ikqeokeqfl aka kot a
pekioo euecrqive aka ikqeokeq evakdeiipq tiqe Goodieho Ceof tap tookikd
tiqe Ro_eoq Keak aq DARPA ok a tay qo pqakaaoaize qee tay aiffeoekq
eopq commrqeop commrkicaqea _oqe acoopp qee dootikd ARPANET aka
_eqteek qee ARPANET aka oqeeo emeodikd commrqeo keqtookpo Tee
Toakpmippiok Cokqooi Poodoam gTCPh keqtook mooqocoi qeey aefikea
evoivea qo _ecome qee Toakpmippiok Cokqooi PoodoamrIkqeokeq Pooqocoi
gTCPrIPh mooqocoi priqe qeaqfp pqiii rpea qo mapp mackeqp of ikfoomaqiok
_acktaoap aka footaoap acoopp qee ikqeokeq qo qeip aayo
Ik .650 qee ARPANET pqaoqea rpikd qee TCPrIP mooqocoi – a move qeaq
maky cokpiaeo qo pidkai qee qore ‘_ioqef of qee ikqeokeq ap te kkot iqo Teaq
yeaol qool qee pypqem of aomaik kamep gocoml okeql eqch tap ikvekqeao By
.651 qee krm_eo of ‘koaepf ok qee pqiii fleadiikd keqtook mappea .lsss
aka _edak ciim_ikd oamiaiyo By .656 qeeoe teoe mooe qeak .sslsss eopqp
Makikd cokkecqiokp – _ioqe of qee te_
Iq tap ik .656 qeaq Tim BeokeopnLeel a Boiqipe aeveiomeo tookikd aq qee
Eroomeak Lodakizaqiok foo Nrcieao Repeaoce gCERNh ik Gekeval moon
mopea a pypqem of ikfoomaqiok cooppnoefeoekcikdl accepp aka oeqoievai
acoopp qee oamiaiy dootikd ikqeokeq _apea ok ‘eymeoqeuqf iikkpo Tee
cokcemq of a eymeoqeuq ikfoomaqiok aoceiqecqroe tap koqeikd ketl aka
tap aioeaay _eikd rpea ik ikaiviarai moodoamp orkkikd ok ikaiviarai
commrqeop aoorka qee tooiao Tee iaea of iikkikd aocrmekqp pqooea ok
aiffeoekq commrqeop acoopp qee oamiaiy dootikd ikqeokeql qeordel tap
koqeikd peooq of oevoirqiokaoyo
Tee _riiaikd _iockp foo qee tooia tiae te_ teoe aioeaay ik miace – _rq
iq tap Tim BeokeopnLeefp vipiok qeaq _oordeq qeem qodeqeeoo ‘I grpq eaa qo
qake qee eymeoqeuq iaea aka cokkecq iq qo qee TCP aka DNP iaeap aka – qan
aa – qee Wooia Wiae We_fl BeokeopnLee commekqp ok qee Wooia Wiae
We_ Cokpooqirm gW0Ch te_piqeo
Tee fiopq te_ made ok qee ikqeokeq tap _riiq aq CERNl aka tekq okiike
ok g Ardrpq .66.o Iq cokqaikea ikfoomaqiok a_orq qee ket tooia tiae
te_l eot qo deq a te_ _ootpeo aka eot qo peq rm a te_ peoveoo Lveo qime
iq aipo _ecame qee fiopq eveo te_ aioecqooyl ap BeokeopnLee maikqaikea a
Um qo qeip moikql qee ikqeokeq eaa _eek qee oeaim of qecekoiodipqp aka
pciekqipqp aq oepeaoce ikpqiqrqiokpo Brq qee aavekq of qee te_ ceakdea
qee iakapcamel makikd okiike ikfoomaqiok acceppi_ie qo a mrce _ooaaeo
araiekceo Weaq eammekea keuq tap eumiopiveo Beqteek .66. aka .66i
qee te_ doet aq ak apqokipeikd 52s meo cekq meo akkrml eciimpikd aii
eumecqaqiokpo Wiqe mooe te_piqep aka mooe meomie goikikd qee okiike
maoqy eveoy aayl iq tap okiy a maqqeo of qime _efooe ikkovaqive qecenpavvy
maokeqeop pqaoqea qo koqice qee te_fp moqekqiai ap ak avekre foo qee
Tee mian.66sp pat a prode ik ket okiike vekqroep ap miokeeoikd ekqoen
moekeropl doapmikd qee _rodeokikd moqekqiai of qeip euciqikd ket meairml
pcoam_iea qo pqake qeeio ciaim ok qeip vioqrai ket fookqieoo Ik Ardrpq .662
qeeoe teoe .5l62i te_piqep okiike8 _y Ardrpq .66g qeeoe teoe 01/ls5.
g‘Fifqeek Yeaop of qee We_fl Ikqeokeq qimeiikel ttto__cocoorkho
Piiicok Vaiiey tap atape tiqe vekqroe camiqai ap ikvepqoop _eq _id _rckp
ok qee keqfp keuq _id qeikd – pome tiqe via_ie _rpikepp miakpl oqeeop tiqe
ceaoipmaqic forkaeop oiaikd ok qee coaq qaiip of qee moevaiiikd keq makiao
Net vekqroep pmoakd rm aimopq aaiiyl peiiikd eveoyqeikd imadika_ie – oo
peiiikd koqeikd aq aiio Fieadiikd commakiep pmekq vapq amorkqp of mokey
dootikd nrickiy tiqe pcakq oedaoa foo qrokikd a moofiql _eqqikd qeeio frqroe
ok _riiaikd pqookd okiike _oakap qeaq coria tik qee eeaoqp aka mikap
of keq cokprmeopo Tee moofiqp toria come iaqeo – aq ieapql qeaq tap qee
qeeooyo Pome of qeepe commakiep teoe aepqikea qo _ecome eorpeeoia
kamep ik a fet peooq yeaop8 oqeeop toria vakipe ikqo o_pcroiqy grpq ap
nrickiyo
Teepe teoe eeaayl aimopq ermeooic qimepo Tee ikqeokeq eaa acnrioea
qee myqeicai Miaap qorcer a _rpikepp tiqe ocom ik iqp kamel iq peemeal
tap aepqikea foo doeaq qeikdpo Ikiqiai mr_iic offeoikdp gIPLph of aoqocom
commakiep maae miiiiokaioep of forkaeopl aka maae qee eeaaiikepl
freiiikd froqeeo makiao Iq tap ak eoa qeaq pat qee _ioqe of pome of qoaayfp
mopq teiinkkotk okiike _oakapr piqep iike Amazokl Yaeoo l eBay akal ik
Booml _oomo o o _akd
Foo a qime iq peemea ap qeorde qee eaicyok aayp of qee iaqe .66sp toria
cokqikre foo eveo aka qeaq qee aoqocom _r__ie tap immeoviorp qo _ropqikdo
Freiiea _y pmecriaqive ikvepqmekq aka eidenmoofiie eidenqece IPLpl qee
Napaan Commopiqe pqock ikaeu cokqikrea qo oockeq rmtaoapo Eace ket
aoqocom prccepp freiiea qee feovoro foo qecekoiody pqockpl _iotikd qee
_r__ie rm a iiqqie mooeo Lk .s Maoce /sss qee Napaan ikaeu eiq ak ikqoan
aay eide of 2l.0/o2/ _efooe peqqiikd qo ak aiinqime ciopikd eide of 2ls1g
Aka qeek iq tekq ikqo foee faiio Weaq eammekea qo qee oaiitayp ik qee
.51spl oaaio ik qee .6/sp aka qoakpipqoo eiecqookicp ik qee .62sp eaa
fikaiiy eiq qee aoqocom _oomo Beqteek Maoce /sss aka Lcqo_eo /ss/
pome UP a2 qoiiiiok ik aii tap timea off qee maokeq vaire of qecekoiody
pqockpo Pmecriaqive ikvepqmekq praaekiy pqommeal vekqroe camiqaiipqp teoe
iepp cavaiieo tiqe qeeio capel aka eidenoipk pqaoqnrmp tiqe ar_iorp _rpikepp
miakp oak orq of miacep qo poroce frkaikdo Wiqe moofiqp pqiii a aipqakq
aoeaml evek foo eidenmoofiie ikqeokeq pqaoqnrmpl qee coffeop pook _edak qo
ork aoyo Iq pidkaiiea qee eka of qee ooaa foo makyo
Depmiqe qee occapiokai ‘_iimfl _oqe qee pqock maokeq ikaeu aka qee
fooqrkep of ikqeokeq _rpikeppep cokqikrea qo take rkqii /ss0l teekl piotiy
_rq proeiyl qee qiae qrokea aka qeikdp pqaoqea qo iook rmo Aiqeorde qeeoe
eaa _eek pome eidenmoofiie cioproepl meodeop aka acnripiqiokp ik qee
take of qee coapel qee oeaiiqy ip qeaql foo qee ikqeokeq ikarpqoy ap a teoiel
qee ikeviqa_ie ‘oeaagrpqmekqf eaa a mopiqive immacqo Iq eppekqiaiiy cieaoea
qee aeckp – pteemikd atay a mieqeooa of rkvia_iel moooiy cokceivea aka
moooiy makadea _rpikeppep – aka peovea ap a moidkakq oeaiiqy ceeck qo
qeope qeaq oemaikeao Yepl qeeoe teoe capraiqiepl _rq oveoaii qee ikarpqoy
emeodea pqookdeol mooe focrpea aka _oqe omqimipqic akal corciaiiyl
Tto oqeeo corciai eiemekqp eeimea frei qee oecoveoy aka qo pome
euqekq qee mr_iic fapcikaqiok tiqe qee ikqeokeqr oke tap qee meqeooic
oipe of Goodie foom oeiaqive o_pcroiqy qo aomikaqe qee tooia of ikqeokeq
peaoce8 qee oqeeo tap qee acceieoaqea ooiinorq of eidenpmeeal aitaypnok
Peomie coria praaekiy fika teaq qeey teoe iookikd foo okiike – coria
deq accepp qo teaq qeey takqeal teek qeey takqea iq – tiqeorq eavikd qo do
qeoorde qee forpqoaqikd oidmaooie of a aiainrm cokkecqioko Iq qoakpfoomea
qee okiike eumeoiekcel qrokikd iq foom a mappikd croiopiqy ikqo a rpefri
eveoyaay qooi foo a mrce tiaeo aemodoameic of rpeopo Aka qee mooe
Ekorde qecekoiody – ieqfp qaik
If yorfoe koknqecekicai qee tooia of aidiqai maokeqikd may peem a _iq
aarkqikd aq fiopqo Aii qeaq qecekoiody mrpq _e oeaiiy commiicaqeao o o oideq?
Noq keceppaoiiyo
Lke of qee key qeikdp qo oemem_eo if yorfoe ket qo aidiqai maokeqikd
ip qeipr aidiqai maokeqikd ipkfq acqraiiy a_orq qecekoiody aq aii8 iqfp aii
a_orq meomieo Ik qeaq pekpe iqfp pimiiao qo qoaaiqiokai maokeqikdr iqfp a_orq
meomie gmaokeqeoph cokkecqikd tiqe oqeeo meomie gcokprmeoph qo _riia
Tecekoiody meoeiy affooap yorl qee maokeqeol ket aka euciqikd
miaqfoomp qeaq aiiot yor qo cokkecq tiqe meomie ik ikcoeapikdiy aiveope
aka oeievakq taypo Didiqai maokeqikd ip koq a_orq rkaeopqakaikd qee
rkaeoiyikd qecekoiodyl _rq oaqeeo a_orq rkaeopqakaikd meomiel eot
qeeyfoe rpikd qeaq qecekoiodyl aka eot yor cak ieveoade qeaq qo ekdade
tiqe qeem mooe effecqiveiyo Yepl yor eave qo ieaok qo rpe qee qooip aq yoro
aipmopai – _rq rkaeopqakaikd meomie ip qee oeai key qo rkiockikd qee
Aiqeorde ikqeokeq commakiep prffeoea _oripea fikakcep aka a qaokipeea
mr_iic imade ik qee take of qee aoqocom coapel qee ikqeokeq iqpeif keveo
pqommea dootikdl ik qeomp _oqe of qee krm_eo of te_piqep okiike akal
corciaiiy foom a maokeqikd meopmecqivel of qee krm_eo of meomie tiqe
ikqeokeq acceppo Ik Maoce /sssl teek qee aoqocom _r__ie _ropql qeeoe
teoe ak epqimaqea 0s1 miiiiok meomie ik qee tooia tiqe ikqeokeq acceppo
By Maoce /ss0 qeaq fidroe eaa aor_iea qo gs5 miiiiokl aka ik Decem_eo
/ss2 qee dio_ai okiike momriaqiok mappea . _iiiioko Ap of Decem_eo /ssi
qee fidroe paq aq aoorka .o0 _iiiiok meomieo Teaqfp /s meo cekq of qee tooiafp
momriaqiok – aka ciim_ikd gIkqeokeq Wooia Pqaqpl tttoikqeokeqtooiapqaqpo
Ap dio_ai aka iocai okiike momriaqiokp eave pmioaiiea rmtaoapl po qoo
eave qee ieveip of _ooaa_aka mekeqoaqiokl teice meakp qeaq koq okiy aoe
qeeoe mooe meomie okiike _rq qeeyfoe aipo okiike mooe ofqekl foo mrce
iokdeo meoioap of qime aka cak ao mrce mooe tiqe qeaq qimeo Aii of qeip
meakp qee maokeq mekeqoaqiok of aidiqai ceakkeip ip dootikd oamiaiyo Ap
qee moqekqiai araiekce dootpl po qoo aoep qee aiiroe of aidiqai maokeqikdo
Maokeqeop aoorka qee tooia aoe piqqikd rm aka qakikd koqicel aka _idn
kame _oakap aoe pqaoqikd qo qake qee ikqeokeq aka oqeeo aidiqai maokeqikd
ceakkeip peoiorpiyr ioopekikd qee mrope pqoikdp aka oeaipqoi_rqikd qeeio
Accooaikd qo okiike maokeq oepeaoce pmeciaiipq eMaokeqeol UP okiike
aaveoqipikd pmeka foo /ss/ pqooa aq UP ag _iiiiokl _y /ss2 iq eaa mooe
qeak aor_iea qo UP a./o2 _iiiiokl aka qeeio moogecqiokp epqimaqe iq tiii
doot qo a mappive UP a0go2 _iiiiok _y /s..o Ik /ss1l /ss2 aka /ssgl okiike
aaveoqipikd pmeka ekgoyea rkmoeceaekqea dootqe of oveo 0s meo cekq meo
‘Iqfp _eek a iokd qime pikce aky meairm eaa qeoee yeaop ik a oot of
0s meo cekq mirp aa pmekaikd ikcoeapepfl commekqea eMaokeqeo pekioo
akaiypq Davia Haiieomako ‘Wiqe a 01 meo cekq daik ik /ssgl ap ket oepeaoce
foom IABrPtC peotpl qee ikqeokeq kot maqceep ca_ie TV foom .650 qo
.652 aka _ooaacapq TV foom .62/ qo .621 foo prce pqookdl iokdnqeom
Tee dootqe iookp peq qo cokqikrel aka aiqeorde eumeoqp _eiieve iq
ip piotikdl eMaokeqeofp akaiypqp moeaicq qeaq okiike aa pmekaikd ik qee
Ukiqea Pqaqep tiii eiq a0go2 _iiiiok _y /s..o Acoopp qee Aqiakqic ik qee
UKl qee maokeq ip eumeoiekcikd pimiiao dootqel tiqe ak okiike aaveoqipikd
pmeka of £/os/ _iiiiok foo /ssgl oipikd qo £/og1 _iiiiok ik /ssi – a oipe of
0. meo cekqo Poeaicqiokp _y eMaokeqeo prddepq qeaq qee fidroe tiii oeace
Peoeamp mooe pidkificakq qeak qee oveoaii aaveoqipikd pmekal qeordel
ip qee maokeq peaoe of aidiqai aaveoqipikd commaoea qo oqeeo meaiao
Accooaikd qo fidroep foom qee Ikqeokeq Aaveoqipikd Broear gUKh foo qee
fiopq eaif of /ssg ikqeokeq aaveoqipikd accorkqea foo .so2 meo cekq of qee
qoqai pmekal eciimpikd oaaio g0o2 meo cekqhl cokprmeo madazikep g1o2 meo
cekqh aka orqaooo aaveoqipikd g2o. meo cekqhl aka grpq _eeika kaqiokai
moepp aaveoqipikd aq ..o1 meo cekqo Teievipiok tap pqiii orq ik fookq tiqe //oi
meo cekq of qee maokeqo Brq qeaqfp a_orq qo ceakdeo Givek iqp crooekq oaqe
of dootqel ikqeokeq aaveoqipikd ik qee UK ip moeaicqea qo rprom TV ik qee
qom pmoq aroikd /ss6 oo /s.so Tee UK eap a eideeo moomooqiok of qoqai
pmeka okiike qeak aky oqeeo corkqoy ik qee tooiao Iq iookp peq qo _e qee
fiopq magoo ecokomy qo pee ikqeokeq aa pmeka oveoqake qeievipiok – _rq iq
proeiy tokfq _e qee iapqo
Ukiepp yorfve _eek eiaikd rkaeo a oock ik qee orqeo He_oiaep pikce
a_orq /ss1 yorfii _e famiiiao tiqe qee We_ /os gmookorkcea qtonmoikqn
oeh mokikeoo Iqfp _akaiea a_orq tiqe aiacoiqy _y qee te_npavvy eiiqel _rq
Leqfp pqaoq off tiqe teaq We_ /os ip koqr iqfp koq a ket veopiok of We_
.oso We_ /os ip koq a oevoirqiok ik qecekoiody8 iqfp ak evoirqiok ik qee
tay meomie aoe rpikd qecekoiodyo Iqfp a_orq eaokeppikd qee aipqoi_rqea
coiia_ooaqive moqekqiai of qee ikqeokeq qo cokkecq aka commrkicaqe tiqe
oqeeo iikenmikaea meomie teeoeveo qeey aoer coeaqikd commrkiqiepl aka
If yorfve eveo peaoea meoqop ok Fiickol oeaa aka commekqea ok a _iodl
iookea foo foiekap ok Face_ook oo MyPmacel taqceea a viaeo ciim ok
YorTr_el qoiea qo fika yoro eorpe ok Goodie Mampl viaeoncaiiea foiekap
oo famiiy a_ooaa rpikd Pkyme oo iookea rm ak aoqicie ok Wikimeaial qeek
yorfve rpea We_ /os qecekoiodiepo
Praaekiy iq peemp tefve _eek ikrkaaqea tiqe veopiok /os of akyqeikd
aka eveoyqeikdl ap aiffeoekq pecqoop of pocieqy peek qo aemokpqoaqe qeaq
qeeyfoe crooekq aka moodoeppiveo We eave Brpikepp /osl Goveokmekq /osl
Earcaqiok /osl Caoeeop /os – aka of corope Maokeqikd /oso Weiil koq qo
_e orqaokel tefa iike qo ikqooarce yor qo qee ketl immooveal Cokprmeo
Lkce rmok a qime cokprmeop teoe nriqe eammy qo piq ik fookq of mappive
_ooaacapq meaial accemqikd teaqeveo tap _eikd meaaiea qeeio tay _y
eaiqoop aka moodoamme pceearieopo Yepl qeeoe tap ak eiemekq of ceoice
– yor coria _ry a aiffeoekq ketpmameol iipqek qo a aiffeoekq pqaqiok oo
ceoope a aiffeoekq ceakkei – _rq qee riqimaqe aecipiok ik qeomp of qee
Teek aiokd came qee te_ aka ceakdea aii qee oriepo Notl tiqe We_
/osl _ooaa_aka aka oice meaia cokqekql qoaayfp cokprmeop aoe ik cokqooi
ap keveo _efooeo Teey cak ceoope qee cokqekq qeey takql teek qeey takq
iql ik qee tay qeaq qeey takq iqo Teey cak evek coeaqe qeeio otk aka peaoe
‘Cokprmeop aoe _ecomikd _eqqeo ikfoomeal _eqqeo cokkecqeal mooe
commrkicaqivel aka mooe ik cokqooi qeak eveofl eideiideqp Jriiak Pmiqel
Teeyfoe _eqqeo ikfoomea qeoorde qee ikcoeapea a_iiiqy qo accepp aka pifq ak
a_rkaakce of ikfoomaqiok aky qimel akyteeoeo Teeyfoe _eqqeo cokkecqea
qeoorde qee a_iiiqy qo ikpqakqakeorpiy commrkicaqe tiqe oqeeop acoopp
qime zokep aka pociai pqoaqao Teeyfoe mooe commrkicaqive qeoorde qee
a_iiiqy qo mr_iipe aka peaoe qeeio iaeap aka omikiokpo Teeyfoe mooe ik
cokqooi qeoorde qee a_iiiqy koq okiy qo meopokaiize qeeio ikfoomaqiok aka
ekqeoqaikmekq cokprmmqiokl maokeqikd meppadepl aka qee mooarcqp aka
peovicep qeey _ryl _rq aipo qo daik paqipfacqiok ok aemakao
Akaiypqp aq Jrmiqeo Repeaoce iaekqifiea pevek key tayp ik teice qee
ikcoeapikdiy tiaepmoeaa aaomqiok of qecekoiody ip ikflrekcikd cokprmeo
Ikqeocokkecqiviqyr
Neqtookea aidiqai qecekoiody ip eka_iikd cokprmeop
qo cokkecq tiqe eace oqeeo mooe oeaaiiyl _e iq qeoorde enmaiil ikpqakq
meppadikd gIMhl mo_iie meppadikdl oo te_n_apea pociai keqtookikd
miaqfoomp prce ap Face_ookl MyPmace aka LikkeaIk – oo mooe iikeiy a
com_ikaqiok of aii of qeepe miaqfoompo Cokprmeop aoe ikqeoacqikd tiqe
iikenmikaea meomie aoorka qee tooial mayikd pcakq oedaoa qo qoiflikd
cokceokp iike qime zokep oo deodoameyo Peeonqonmeeo ikqeoacqiok ip
Tecekoiody ip ieveiiikd qee ikfoomaqiok miayikd fieiar
Wiqe aidiqai qecekoiody
cokqekq cak _e coeaqeal mr_iipeeal acceppea aka cokprmea nrickiy
aka eapiiyo Ap a oepriq qee pcome of ketpl omikiok aka ikfoomaqiok
avaiia_ie qo cokprmeop ip _ooaaeo aka aeemeo qeak eveoo Cokprmeop
cak cokarcq qeeio otk rk_iapea oepeaocel commaoikd aka cokqoapqikd
mooarcqp aka peovicep _efooe qeey _ryo Kkotieade ip moteol aka
aidiqai qecekoiody ip peifqikd qee _aiakce of moteo ik favoro of qee
cokprmeoo
Reievakce fiiqeoikd ip ikcoeapikdr
Wiqe prce a dirq of ikfoomaqiok avaiia_ie
qo qeeml aidiqai cokprmeop aoel qeoorde keceppiqyl ieaokikd qo fiiqeo
orq iqemp oeievakq qo qeem aka qo idkooe akyqeikd qeey meoceive
ap iooeievakqo Ikcoeapikdiy aidiqai cokprmeop iook qo eave qeeio
ikfoomaqiok addoedaqeal caqedooizea aka aeiiveoea gteeqeeo qeoorde
enmaii oo RPP feeapho Teey rpe meopokaiizaqiok feaqroep qo _iock orq
iooeievakq cokqekq aka ikcoeapikdiy emmioy pofqtaoe poirqiokp qo
Nicee addoedaqiok ip dootikdr
Tee a_rkaakce aka aiveopiqy of okiike
cokqekq aiiot cokprmeop qo maoqicimaqe ik aka ikaride qeeio pmeciaiipq
ikqeoepqp aka eo__iepo Addoedaqiokp of iikenmikaea ikaiviaraip
cokdoedaqe okiike8 qee eomodekeorp mapp cokprmeo momriaqiok
ip foadmekqikd ikqo eveonpmaiieo kicee doormpl tiqe ikcoeapikdiy
Micoomr_iipeikd of meopokai cokqekq ip _ioppomikdr
Didiqai meaiafp ikqeon
acqive aka ikqeocokkecqea kaqroe aiiotp cokprmeop qo eumoepp qeemn
peivep okiikeo Pr_iipeikd yoro otk cokqekq copqp iiqqie mooe qeak a
_iq of qime aka imadikaqiokl teeqeeo qeoorde aipcrppiok foormpl
meppade _oaoapl feea_ack foompl voqikd miaqfoompl meopokai meoqo
daiieoiepl oo _iodpo Upeop aoe mopqikd qeeio omikiokp okiike foo aii
qo pee aka aoe cokpriqikd qee omikiok of qeeio okiike meeop _efooe
makikd mroceapikd aecipiokpo Hot ofqek ao yor ceeck ak okiike
oeviet _efooe _ookikd a qa_ie aq ak rkkkotk oepqaroakq oo a teekeka
Ripe of qee ‘mooprmeofr
Lkiike cokprmeop aoe deqqikd ikcoeapikdiy
ikvoivea ik qee coeaqiok of qee mooarcqp aka peovicep qeey mroceapel
peifqikd qee _aiakce of moteo foom mooarceo qo cokprmeoo Teeyfoe
ieqqikd mooarceop kkot teaq qeey takq ik ko rkceoqaik qeompr qee ievei
of ikqeoacqiok _eqteek mooarceo aka cokprmeo ip rkmoeceaekqeao
Ikaiviaraip aoe mooe ikvoivea ik pmecifyikdl coeaqikd aka crpqomizikd
mooarcqp qo priq qeeio oenrioemekqpl aka aoe a_ie qo peame aka moria
qee eumeoiekcep aka commrkicaqiokp qeey oeceive foom mooarceopo
Toaaiqiokai mappnmooarcqiok aka mappnmaokeqikd cokcemqp aoe oamiaiy
Lk aemaka8 aky qimel aky miacel akyteeoer
Ap aidiqai qecekoiody
_ecomep mooe r_inriqorp ik meomiefp iivepl qee coooepmokaikd
acceieoaqiok of _rpikepp mooceppep meakp qeaq cokprmeop cak paqipfy
qeeio keeap mooe nrickiyl mooe eapiiy aka tiqe feteo _aooieopo Ik qee
aidiqai ecokomyl qoiflikd cokceokp iike qimel deodoameyl iocaqiok aka
meypicai pqooe pmace aoe _ecomikd iooeievakqo Iqfp a tooia of aimopq
ikpqakq doaqificaqiokl aka qee mooe cokprmeop deq of iq qee mooe qeey
takq iq – kotl kotl kot
Foo maokeqeop qeip evoirqiok of qee maokeqmiacel aka qee peifq ik
cokprmeo mikapeq qeaq iq eeoaiapl moepekqp a mieqeooa of ket ceaiiekdepo
Ap cokprmeop ikcoeapikdiy em_oace ket tayp of commrkicaqikdl qake
doeaqeo otkeopeim of qee ikfoomaqiok aka ekqeoqaikmekq qeey cokprmel
aka addoedaqe ik ikcoeapikdiy pmeciaiizea kicee okiike commrkiqiepl
Aka qeaqfp teaq qee oepq of qeip _ook ip aii a_orqo
Tee mopq aakdeoorp pqoaqedy ip qo grmm a ceapm ik qto ieampo
Peocemqiok ip pqookd aka pideq teako Ik pqoaqedy iq ip immooqakq qo pee aipqakq
qeikdp ap if qeey teoe ciope aka qo qake a aipqakcea viet of ciope qeikdpo
gLeokaoao aa Vikcih
Week yor oeace qee eka of qeip ceamqeo yorfii eave akpteop qo qee
Weaq ip a aidiqai maokeqikd pqoaqedy aka tey ao I keea oke?
Hot ao I kkot if aidiqai maokeqikd ip oideq foo my _rpikepp?
Hot ao I foomriaqe a aidiqai maokeqikd pqoaqedy?
Hot ao I cokvikce aecipiok makeop qeaq kot ip qee qime qo ikvepq ik
Aoe my crpqomeop oeaay foo aidiqai maokeqikd?
Wey ao yor keea a aidiqai maokeqikd pqoaqedy? Tee pimmie akpteor _ecarpe
tiqeorq oke yorfii mipp ommooqrkiqiep aka iope _rpikeppo Foomriaqikd a
aidiqai maokeqikd pqoaqedy tiii eeim yor qo make ikfoomea aecipiokp a_orq
yoro fooay ikqo qee aidiqai maokeqikd aoeka aka ekproe qeaq yoro effooqp
aoe focrpea ok qee eiemekqp of aidiqai maokeqikd qeaq aoe mopq oeievakq
qo yoro _rpikeppo Iqfp a corciai fiopq pqem qotaoap rkaeopqakaikd eot qee
cokpqakqiy evoivikd aidiqai maokeqmiace oeiaqep qo yor aka eot iq affecqp
qee oeiaqiokpeim _eqteek yoro _rpikepp oo _oaka aka yoro crpqomeop aka
Iq aoepkfq maqqeo teaq _rpikepp yorfoe ik8 iqfp a faioiy pafe _eq qeaq ak
ikcoeapikd krm_eo of yoro qaodeq maokeq oeiy ok aidiqai qecekoiody eveoy
aay qo oepeaocel evairaqe aka mroceape qee mooarcqp aka peovicep qeey
cokprmeo Wiqeorq a coeeoekq pqoaqedy of ekdademekq aka oeqekqiok
qeoorde aidiqai ceakkeip yoro _rpikepp ip aq _epq mippikd a doiaek
ommooqrkiqy aka aq toopq coria _e iefq _eeikal taqceikd yoro commeqiqoop
mrii atay acoopp ak eveontiaekikd aidiqai aiviaeo
Ukiike cokvekqiokai foomp of mapp meaia maokeqikdl qee ikqeokeq
ip rkinre ik iqp camaciqy qo _oqe _ooaaek qee pcome of yoro maokeqikd
oeace aka kaooot iqp focrp
aq qee pame qime
o Upikd aidiqai ceakkeip yor
cak qoakpceka qoaaiqiokai cokpqoaikqp iike deodoamey aka qime zokep
qo cokkecq tiqe a mrce tiaeo araiekceo Aq qee pame qimel aidiqai
qecekoiody aiiotp yor qo eoke yoro maokeqikd meppade tiqe iapeoniike
moecipiok qo qaodeq veoy pmecific kicee pedmekqp tiqeik qeaq tiaeo maokeqo
Immiemekqea effecqiveiyl iq cak _e ak ikcoeai_iy moteofri com_ikaqioko
Iqfp ofqek pqaqea qeaq qee ikqeokeq mrqp cokprmeop ik cokqooi ap keveo
_efooeo Brq iqfp aipo immooqakq qo oemem_eo qeaq qee ikqeokeq aipo aeiiveop
ak rkmoeceaekqea priqe of qooipl qecekinrep aka qacqicp qeaq aiiot
maokeqeop qo oeace orq aka ekdade tiqe qeope pame cokprmeopo Tee
maokeqikd iakapcame eap keveo _eek mooe ceaiiekdikdl aykamic aka
Aka qeeoeik iiep qee coru of oro keea foo a coeepive aidiqai maokeqikd
pqoaqedyo If yorfoe doikd qo eaokepp qee moteo of aidiqai maokeqikd qo
aoive yoro okiike _rpikepp qo aizzyikd ket eeideqpl yor keea a qeooorde
rkaeopqakaikd of yoro maokeql eot yoro crpqomeop aoe rpikd aidiqai
qecekoiodyl aka eot yoro _rpikepp cak _epq rqiiize qeaq pame qecekoiody
Ap aidiqai ceakkeip cokqikre qo _ooaaek qee pcome avaiia_ie qo rp
ap maokeqeopl po qeey aaa qo qee moqekqiai commieuiqy of aky aidiqai
maokeqikd cammaidko Havikd a cieaoiy aefikea pqoaqedy tiii eeim qo keem
yor focrpeal ekproe qeaq yoro maokeqikd acqiviqiep aoe aitayp aiidkea tiqe
yoro _rpikepp doaip akal corciaiiyl ekproe qeaq yorfoe qaodeqikd qee oideq
Yoro _rpikepp aka aidiqai maokeqikd
Weeqeeo oo koq yoro _rpikepp ip priqea qo aidiqai maokeqikd aemekap veoy
mrce ok qee kaqroe of qeaq _rpikeppl teeoe iq ip kotl aka teeoe yor
takq iq qo do ik qee frqroeo Ifl foo euammiel yorfoe a aaioy faomeo ik oroai
Ioeiakal eave a fiuea cokqoacq qo prmmiy miik qo qee iocai coomeoaqivel aka
eave iiqqiel if akyl pcome oo am_iqiok qo aiveopify aka doot yoro _rpikepp
yeao ok yeaol qeek aidiqai maokeqikd moo_a_iy ipkfq foo yoro Liketipel if
yorfoe a iocai _rqceeo tiqe ak epqa_iipeea ciiekq _ape ik a qeoivikd maokeq
qotk ik qee Ekdiipe Peak Dipqoicql aka pimmiy takq qo maikqaik qee pqaqrp
If eoteveo yorfoe a Peak Dipqoicq _rqceeo iookikd qo aiveopify yoro
mooarcq offeoikdl _ooaaek qee pcome of yoro _rpikepp aka pqaoq peiiikd
yoro nraiiqy oodakic mooarce qo oepqaroakqp aka eoqeip aoorka qee
corkqoyl teiil qeekl teicome qo qee tooia of aidiqai maokeqikdo
Ik qorqe qeeoe aoe veoy fet _rpikeppep qoaay qeaq cakfq _ekefiq foom
aq ieapq pome aedoee of aidiqai maokeqikd – evek if iqfp grpq mooviaikd a
_apic okiike _ooceroe qeiiikd meomie teaq yor aol aka pekaikd orq qee
occapiokai rmaaqe qo euipqikd crpqomeop via ak enmaii ketpieqqeo oo RPP
gReaiiy Pimmie Pykaicaqiok – a tay qo oeqoieve rmaaqea mopqp oo aoqiciep
Weeqeeo yor aoe orkkikd a eomen_apea ‘iifepqyief _rpikepp peiiikd eakan
em_ooiaeoea crpeiok coveopl aoe a pmaiinpcaie aoqipak fooa mooarceo oo rmn
akancomikd oepqaroaqerol oo makadikd a iaode mriqikaqiokai coomooaqiokl
a dootikd moomooqiok of yoro crpqomeo _ape ip aioeaay okiikel tiqe
mooe goikikd qeem eveoy aayo L_viorpiyl qee mooe yoro qaodeq maokeq
comep qo oeiy ok qeepe okiike ceakkeip foo iqp ikfoomaqiokl oepeaoce aka
mroceapikd keeapl qee mooe coiqicai aidiqai maokeqikd tiii _ecome qo qee
Teeoe aoe oeaiiy okiy qto key nrepqiokp yor keea qo akpteo teek iq comep
qo aeciaikd teeqeeo oo koq yoro _rpikepp keeap a aidiqai maokeqikd
pqoaqedyo
Ta_ie /o.
Aoe yoro crpqomeop okiike?
Beiot ip qee meocekqade of eace doorm teo rpe qee ikqeokeql accooaikd
qo oro Lcqo_eo–Decem_eo /ssi proveyo Ap ak euammiel i1d of aariq
Toqai aariqp
Womek
N:/ls21 aariqpl .5 aka oiaeoo Maodik of eoooo ip
/d foo oepriqp _apea ok qee frii
Porocer
Pet Ikqeokeq aka Ameoicak Life Poogecql Toackikd Proveyl /1 Lcqo_eo – ./
Decem_eo /ssil peotikd qee moomooqiok of UP aariqp okiike aka qeeio aemon
doameic makenrm gtttometikqeokeqooodrqoekapoapml acceppea 2 Jrke /ss5ho
ip my araiekce okiike oo ip iq doikd qo _e okiike?
If yoro crpqomeop rpe
aidiqai qecekoiody qo oepeaoce akaroo mroceape
qee mooarcqp aka peovicep
yor mooviae
l qeek yor a_poirqeiy keea qo em_oace aidiqai maokeqikd kot
qo ekdade tiqe qeem aka oeqaik qeemo If qeey aokfql qeek yor aokfqo Iq
oeaiiy ip qeaq pimmieo Jrpq _eao ik mika qeaql ap qee keuq dekeoaqiok of
cokprmeop pqaoq qo _ecome yoro ket crpqomeopl qeeyfoe iikeiy qo aemaka
mooe aidiqai ikqeoacqiok foom yoro _rpikeppo If yorfoe koq ik a mopiqiok qo
Pecokal
aoe my mooarcqpl peovicep oo _oakap priqea qo aidiqai maokeqikd?
Teip
cak _e a qoicky oke – _rq qee akpteo ip rpraiiy yepo Tymicaiiy iq aoepkfq maqqeo
teaq yoro mooarcql peovice oo _oaka ipr ap iokd ap yorfve epqa_iipeea qeaq
qeeoefp a via_ie okiike araiekce foo iq gpee nrepqiok .hl qeek yor peoria
_e moomoqikd iq okiikeo Weiie pome mooarcqp aka peovicep aoe o_viorpiy
mooe priqea qo okiike mroceape aka frifiimekq qeak oqeeop gaidiqai fiiepl
iike en_ookp oo mrpicl pmoikd qo mikahl yorfii aipo fika miekqy of iqemp
_eikd maokeqea effecqiveiy qeoorde aidiqai ceakkeip qeaq fet meomie
toria eveo aoeam of acqraiiy mroceapikd oveo qee ikqeokeqo Cokprmeop
do okiike qo oepeaocel evairaqe aka commaoe qeeio ceoicepo Teey make
mroceapikd aecipiokp _apea ok qee nraiiqy of qeeio okiike eumeoiekce aka
qeek eeaa qo a _oickpnakanmooqao pqooe qo eaka oveo qeeio capeo Boaqpl
caopl eorpepl amaoqmekqpl eoopepl qoacqoop – yor kame iql qeeyfoe aii _eikd
Lkce yorfve aeciaea qeaq yor aol ik facql keea qo mropre pome foom of
aidiqai maokeqikdl qee keuq pqem ip acqraiiy qo piq aotk aka aefike yoro
pqoaqedyo Ukfooqrkaqeiy qeeoe ip ko ‘oke pize fiqp aiif pqoaqedic makacea eeoeo
We aokfq eave a madic oecime qo ekproe yoro aidiqai maokeqikd prcceppl
aka keiqeeo aoep aky_oay eipe gaepmiqe pome of qee okiike eymeo_oie yor
may oeaa ok qee pr_gecqho Bapicaiiy eveoy _rpikepp keeap qo ‘_akef iqp otk
rkinre pqoaqedy _apea ok iqp otk maoqicriao peq of ciocrmpqakcepo Weiie
qee avaiia_ie ikdoeaiekqp aoe qee pame gaka tefii coveo qee magoo okep
Iqfp commok pekpe oeaiiyo If yor peii ammiep qo iocai dooceop _y qee
qorckioaal yoro pqoaqedy tiii _eao iiqqie oepem_iakce qo qeaq of a commaky
peiiikd aotkioaaa_ie en_ookp aka oemooqp ok fikakciai qoaaikdl teice
tiii ik qrok _e veoy aiffeoekq qo qee pqoaqedy aaomqea _y a pmooqp cioqeikd
makrfacqroeo teo takqp qo crq orq qee oeqaiieo aka peii aioecqiy qo
Diffeoekq mooarcqpl aiffeoekq maokeqpl aiffeoekq keeap – aiffeoekq
poirqiokpo Weaq iq riqimaqeiy _oiip aotk qo ip qeipr qee _epq meomie qo
aefike yoro aidiqai maokeqikd pqoaqedyl croiorpiy ekordel aoe qee meomie
Tee dooa ketp ip qeaq yorfve aimopq ceoqaikiy aioeaay pqaoqea qee moocepp
of aefikikd yoro aidiqai maokeqikd pqoaqedyo Befooe evek mickikd rm qeip
_ook yorfve moo_a_iy _eek qeikkikd a_orq aidiqai maokeqikd ik qee
cokqeuq of yoro _rpikeppl a_orq teaq yoro commeqiqoop aoe aoikd okiike
aka teyl a_orq eot yoro crpqomeop aka moopmecqp aoe ikqedoaqikd aidiqai
qecekoiody ikqo qeeio iivepl aka a_orq eot yor cak _epq eumioiq qeepe
ket aka euciqikd aidiqai ceakkeip qo fopqeo iokdeol mooe mooarcqive
oeiaqiokpeimp tiqe qeemo Teepe aoe qee commokekqp qeaq tiii foom qee
Kkot yoro _rpikeppr
Ip yoro _rpikepp oeaay qo em_oace aidiqai maokeqikd?
Aoe yoro mooarcqp oo peovicep priqea qo okiike moomoqiok? Do yor
eave qee oideq qecekoiodyl pkiiip aka ikfoapqorcqroe ik miace? Hot
tiii aidiqai maokeqikd fiq ikqo yoro euipqikd _rpikepp mooceppepl ao
qeope mooceppep keea qo ceakdel aka aoe yor aka yoro pqaff oeaay qo
Kkot qee commeqiqiokr
Weo aoe yoro maik commeqiqoop ik qee aidiqai
maokeqmiace? Aoe qeey qee pame ap yoro offlike commeqiqoop? Weaq aoe
qeey aoikd oideq gemriaqe qeemhl teaq aoe qeey aoikd tookd gieaok
foom qeemhl teaq aoekfq qeey aoikd aq aii gip qeeoe ak ommooqrkiqy
qeeoe foo yor?h aka eot cak yor aiffeoekqiaqe yoro okiike offeoikd
foom qeeiop? Remem_eol commeqiqiok ik qee aidiqai tooia cak come
foom grpq aoorka qee cookeo oo foom oideq aoorka qee dio_eo Tee pame
qecekoiodiep qeaq aiiot yor qo oeace orq qo a _ooaaeo deodoameicai
maokeq aipo aiiot oqeeop qo oeace ikqo yoro iocai maokeqo Week yor
vekqroe okiike yorfoe ekqeoikd a dio_ai damel po aokfq iimiq yoro
Kkot yoro crpqomeopr
Weo aoe yoro crpqomeop aka teaq ao qeey takq
foom yor? Aoe yor doikd qo _e peovicikd qee pame crpqomeo _ape okiikel
oo aoe yor fipeikd foo _rpikepp foom a commieqeiy ket aemodoameic?
Hot ao qee crpqomeop yorfoe qaodeqikd rpe aidiqai qecekoiodyl aka
eot cak yor eaokepp qeaq kkotieade qo ekdade ik a mooarcqive aka
Kkot teaq yor takq qo aceiever
If yor aokfq kkot teeoe yorfoe doikdl
qeeoefp a moeqqy faio ceakce yorfii keveo deq qeeoeo Weaq ao yor
takq qo deq orq of aidiqai maokeqikd? Peqqikd cieaol meaproa_ie aka
aceieva_ie doaip ip a key maoq of yoro aidiqai maokeqikd pqoaqedyo Aoe
yor iookikd qo dekeoaqe okiike paiepl coeaqe a poroce of qaodeqea paiep
ieaapl immoove yoro _oaka ataoekepp amokd okiike commrkiqiepl aii
of qee a_ove oo meoeamp pomeqeikd commieqeiy aiffeoekq? Yoro doaip
aoe qee yaoapqickp adaikpq teice yor cak meaproe qee moodoepp of yoro
Kkot eot yorfoe aoikdr
Tee _earqy of aidiqai maokeqikd ip qeaql commaoea
qo maky foomp of aaveoqipikdl oepriqp aoe po mrce mooe meaproa_ieo
Yor cak qoack eveoyqeikd qeaq eammekp okiike aka commaoe yoro
moodoepp adaikpq moeaefikea doaip aka key meofoomakce ikaicaqoop
gKPIpho Hot ip yoro aidiqai cammaidk moodoeppikd? Aoe ceoqaik aidiqai
ceakkeip aeiiveoikd mooe qoaffic qeak oqeeop? Wey ip qeaq? Weaq
a_orq cokveopiok oaqep? Hot mrce of qeaq ikcoeapea qoaffic oepriqp ik
qakdi_ie vaire qo yoro _rpikepp? Meaproel qteakl oefikel oenmeaproeo
Tee moocepp of foomaiiy aefikikd yoro aidiqai maokeqikd pqoaqedy foocep
yor qo piq aotk aka akaiype qee maokeq ik teice yorfoe omeoaqikd tiqe a
coiqicai eyel aka qo oeaiiy qeikk a_orq qee aiffeoekq commokekqp of yoro
_rpikepp aka eot aidiqai maokeqikd cak eeim yor qo aceieve yoro _rpikepp
Dokfq deq qoo _oddea aotk ik qee qecekicai aeqaiip – oemem_eol
aidiqai maokeqikd ip a_orq meomie commrkicaqikd tiqe oqeeo meomie8 qee
qecekoiody ip grpq qee _iq ik qee miaaie qeaq eeimp iq qo eammeko Yoro
pqoaqedy peoria mooviae yor tiqe a eidenievei foametook – a _ioafpneye
viet of qee aidiqai maokeqikd iakapcame tiqe yoro _rpikepp cekqoe pqade8
qee aeqaiip tiii come iaqeoo
Teeoe ip a koqiok qeaq meovaaep maokeqikd ciociep qoaayl a koqiok of
mypqeoiorp eqeeoeai coeaqroep teo euipq ik a eymeoncokkecqeal mriqifaceqea
cy_eontooia of qeeio otko Teey aoe ak ekidmar qeey pmeak a aiffeoekq
iakdradel commrkicaqe ik tayp te aokfq rkaeopqakal aka qeeyfoe qrokikd
qee tooia of maokeqikd ok iqp eeaao Teepe aoe qee emeemeoail toaiqeiike
‘aidiqai cokprmeopfl teo piim effooqieppiy qeoorde qee maokeqeofp doapmo
Tee fiopq qeikd qo oeaiize a_orq aidiqai cokprmeop ip qeaq qeeoefp _apicaiiy
ko prce qeikdo Tee crpqomeop aka moopmecqp yor ekcorkqeo okiike aoe
qee veoy pame meomie teo taik ikqo yoro pqooe eveoy aayl caii yor ok qee
qeiemeokel oo ooaeo pomeqeikd foom yoro maiinooaeo caqaiodreo Teeoefp
koqeikd aaokl pikipqeo oo mypqeoiorp a_orq qeemo Teeyfoe meomie – iike
eveoy_oay eipeo
‘Teeoe ip ko doeaq mypqeoy a_orq eot [aidiqai cokprmeop] qeikk aka
teaq qeey takqfl maikqaikp ikqeoacqive maokeqikd eumeoq Giiep Reyp Jokep
of Ikqeoacqive Maokeqikd Toekap geqqmrrrikqeoacqivemaokeqikdqoekapo
Teepe cokprmeop aoe aoikd euacqiy teaq meomie eave _eek aoikd foo
qeorpakap of yeaop – commrkicaqikd tiqe eace oqeeoo Tee facq qeaq
qecekoiody ip eka_iikd qeem qo commrkicaqe tiqe eace oqeeo fapqeol oveo
aipqakcel oveo mo_iiep aka ik 0D tooiap ip _eikd meoceivea ap pomeqeikd
aakdeoorpl rkinre aka euqoaooaikaoyl pomeqeikd qeaq keeap qo _e
cokqooiiea aka mikkea aotko Peomie qaik qo eace oqeeo – qeey aitayp eaveo
Teey aoe qaikikd qee pame iakdrade aka payikd qee pame qeikdpo Teey aoe
grpq koq keceppaoiiy piqqikd ik qee mr_ qaikikd qo oke oo five meomie _rq
Cokprmeopl teaqeveo qeeio ‘flavorofl aokfq caoe a_orq qee tay maokeqeop
aefike teaq qeey aoo Cokcemqp iike a_ove qee iikel qeoorde qee iikel _eiot
qee iikel aidiqail qoaaiqiokail eumeoiekqiail iikeaol akaiodrel mo_iiel aioecql
ikaioecq oo aky oqeeo ‘_ouf te caoe qo piim oro maokeqikd ekaeavorop
ikqo aoe commieqeiy meakikdiepp qo qeemo Aii cokprmeop caoe a_orq ip
qee eumeoiekce – eot qee maokeqikd avaiia_ie qo qeem cak ekeakce qee
Peomie aoe qee pikdie mopq immooqakq eiemekq ik aky foom of maokeqikdo
Teaqfp grpq ap qore ik qee aidiqai pmace ap iq ip ik aky oqeeo pmeeoe of qee
aipcimiikeo Ap a maokeqeo yor keea qo rkaeopqaka meomie aka qeeio
_eeavioro – aka eeoefp teeoe qee koqiok of qee aidiqai cokprmeo aoep
caooy pome teideql _ecarpe cokprmeo _eeavioro ip ceakdikdl aka iqfp
ceakdikd _ecarpe of qee meovapivel evocaqive aka eka_iikd kaqroe of
aidiqai qecekoiodyo
‘Tee magooiqy of qoaayfp cokprmeop aoe acqiveiy meopokaiizikd qeeio
aidiqai eumeoiekcep aka pammiikd kicee cokqekq aka viaeo tiqe ikcoeapikd
foenrekcyfl paia Dave Foieamakl moepiaekq of qee cekqoai oediok foo Avekre
A y Razoofipel toiqikd ik ak aoqicie foo
Ceief Maokeqeo
gtttoceiefmaokeqeoo
Ik Jriy /ssil Avekre A y Razoofipe proveyea 1i2 UP cokprmeop acoopp
aii aemodoameicp aka deodoameiep ik ak effooq qo rkaeopqaka qeeio
aepioepl forpqoaqiokp aka aidiqai cokprmmqiok ea_iqpo Tee oepriqp peotea
qeaq UP cokprmeop aoe aaomqikd aidiqai qecekoiody acoopp qee _oaoal aka
aoe eaokeppikd iqp moteo qo fiiqeol oodakize aka meopokaiize qee cokqekq
‘Wefve oeaceea a coiiecqive aidiqai qimmikd moikq ap a magooiqy of
cokprmeop aoe qammikd ikqo a vaoieqy of emeodikd qecekoiodiep aka
pociai meaia qo ikcoeapikdiy meopokaiize qeeio aidiqai eumeoiekcepfl paia
Foieamako ‘Foom oecommekaaqiok ekdikepl qo _iodpl qo crpqomizea pqaoq
madepl qoaayfp “cokkecqea cokprmeo” kavidaqep a iakapcame qeaq ip mrce
Tee moacqice of _ooaacapqikd dekeoic aaveoqipikd meppadep qo qee mapp
maokeq ip oamiaiy _eikd rpromea _y pmecificaiiy qaodeqeal kaoootcapq
maokeqikdl qeoorde aidiqai ceakkeipl qo ak ikcoeapikdiy aiveope aka
pedmekqea maokeqmiacel evekl riqimaqeiyl qo a qaodeq maokeq of okeo Didiqai
maokeqikd aiiotp rp qo _riia rkinreiy qaiiooea okdoikd oeiaqiokpeimp tiqe
ikaiviarai crpqomeopo Teip ip a cokveopaqiokl koq a iecqroeo Maokeqikd ik
qee aidiqai ade eap _eek qoakpfoomea ikqo a moocepp of aiaiodrel ap mrce
I aokfq kkot yor aka yor aokfq kkot me
Peoceivea akokymiqy ip akoqeeo okiike qoaiq qeaq cak eave a mooforka
effecq ok cokprmeo _eeavioroo Iq ii_eoaqep cokprmeop foom qee pociai
peackiep qeaq _ika qeem ik qee oeai tooia8 okiike qeey aoe foee qo ao aka
pay ap qeey mieape tiqe pcakq oedaoa foo qee pociai moomoieqy qeaq eoiap ptay
ik ‘oeai iifefo Ik a _oickpnakanmooqao pqooe peommeop tiii taiq maqiekqiy foo
peovicel aka tiii ofqek ekaroe a ieppnqeaknflatiepp peommikd eumeoiekce qo
deq teaq qeey takqo Lkiike qeey tokfq8 qeey aemaka ikpqakq doaqificaqiok
aka a flatiepp crpqomeo eumeoiekceo Yor eave qo aeiiveol fiopq qimel eveoy
qimeo If yor faii qo ekdadel oeqaik aka frifii qeeio eumecqaqiokp ok aemakal
qeeyfoe dokel vakipeikd ikqo qee eqeeo of cy_eopmace ap nrickiy ap qeey
camel qee okiy qoace a fleeqikdl poiiqaoy oecooa iefq ok yoro te_ peoveofp
Wefoe aii famiiiao tiqe qee oia ooaa oade akaiody of qee cokdekiail
keide_oroiy mak oo tomak teo praaekiy _ecomep a oavikd pmeea
aemok teek _eeika qee teeei of a caoo Weiil qeeoefp pomeqeikd a_orq
qee immeaiacy aka akokymiqy of qee aidiqai eumeoiekce qeaq eap a pimiiao
Iqfp aitayp oipky qo dekeoaiize aka make apprmmqiokp a_orq meomie
– epmeciaiiy ik a fieia ap aykamic aka fapq movikd ap qeip okeo Tee okiy
oeai tay qo kkot yoro maokeq ikqimaqeiy ip qo cokarcq ooidikai oepeaoce
tiqeik yoro maoqicriao qaodeq doormo Teaq paial a ioq of oepeaoce took
eap _eek aoke gaka cokqikrep qo _e aokeh ok qee _eeavioroai qoaiqp of
okiike cokprmeopl aka a _ooaa cokpekprp eap emeodea aoorka qee key
Didiqai cokprmeop aoe ikcoeapikdiy comfooqa_ie tiqe qee meairmr
Maky okn
iike cokprmeop eave _eek rpikd qee ikqeokeq foo peveoai yeaop aq qeip
pqade – akal teiie qee rpeo aemodoameic ip pqiii pketea ik favoro of
yorkdeo meomiel evek oiaeo rpeop aoe _ecomikd ikcoeapikdiy te_
pavvyo ‘Iqfp aimopq iike a miako miayeo teo miayp fapqeo okce qeey kkot
qee ikpqormekqo Ik qee _edikkikd meomie “miikdl miikdl miikd” veoy
caoefriiyl aka qeek qeey move ok qo miayikd pymmeokiepfl paia te_
rpa_iiiqy dror Jako_ Nieipek ik ak ikqeoviet tiqe qee BBC ik /ssgo Ap
meomie _ecome mooe comfooqa_ie tiqe qee meairm qeey rpe iq mooe
efficiekqiy aka effecqiveiyl teice meakp qeey aokfq eakd aoorka foo
iokdr yoro cokqekq keeap qo aeiiveo teaq qeey takql aka iq keeap qo
aeiiveo nrickiyo
Teey takq iq aiil aka qeey takq iq kotr
Ik qee aidiqai tooial teeoe eveoyn
qeikd eammekp aq a miiiiok miiep meo eorol cokprmeop eave dootk
accrpqomea qo deqqikd qeeio ikfoomaqiok ok aemaka foom mriqimie
porocep pimriqakeorpiyo Teeio qime ip a moeciorp commoaiqyl po qeey
takq ikfoomaqiok ik a foomaq qeaq qeey cak pcak foo oeievakce _efooe
ikvepqikd qime ik euamikikd qee aeqaiio Depidkeop aka maokeqeop keea
qo accommoaaqe qeip aepioe foo ‘pcakka_iiiqyf aka ikpqakq doaqificaqiok
Teeyfoe ik cokqooir
Tee te_ ip ko mappive meairmo Upeop aoe ik cokqooi
– ik qee We_ /os tooia mooe qeak eveo _efooeo Faii qo doapm qeaq
pimmie facq aka yoro qaodeq araiekce tokfq grpq faii qo ekdade tiqe
yorl _rq qeey tiii acqiveiy aipekdadeo We keea qo qaiioo oro maokeqikd
qo _e rpeoncekqoicl eiecqive oo meomippiok _apeal aka offeo a oeai vaire
Teeyfoe fickier
Tee qoakpmaoekcy aka immeaiacy of qee ikqeokeq aokfq
eoaaicaqe qee cokcemq of _oaka oo vekaoo ioyaiqyl _rq qeey ao eooae iqo
Briiaikd qorpq ik a _oaka ip pqiii a corciai eiemekq of aidiqai maokeqikdl
_rq qoaayfp cokprmeop eave qee moteo qo commaoe aka cokqoapq
commeqikd _oakap iiqeoaiiy aq qeeio fikdeoqimpo Hot aoep yoro vaire
moomopiqiok pqack rm adaikpq qee commeqiqiok aoorka qee corkqoy aka
acoopp qee dio_e? Yoro _oaka iaekqiqy may _e vaira_iel _rq if yoro
vaire moomopiqiok aoepkfq pqack rm yorfii iope orqo
Teeyfoe vocair
Lkiike cokprmeop qaik qo eace oqeeo – a ioqo Teoorde
meeo oevietpl _iodpl pociai keqtookpl okiike foormp aka commrkiqiep
qeeyfoe qeiiikd eace oqeeo a_orq qeeio mopiqive okiike eumeoiekcep –
aka qee kedaqive okepo Foom a maokeqikd meopmecqive qeip ip pomeqeikd
of a aor_ieneadea ptooa – eaokepp qee mopiqive apmecqp aka yor eave
ikcoeai_ie vioai moqekqiai qo moomadaqe yoro meppade8 deq iq tookdl aka
yor coria grpq ap eapiiy _e ok qee oeceivikd eka of ak rkcomfooqa_ie
Iqfp i amo Jakeq takep rm qo qee porka of eeo iPoal piqqikd ik iqp
coaaie acoopp qee oooml miayikd a oakaom pokd foom ak ai_rm pee
peq qo aotkioaa oveokideqo Ap pee deqp orq of _ea eeo mo_iie qoiiipr a
qeuq eap aooivea foom eeo coiiede foieka Pimoko Iqfp a_orq iapq kideqfp
maoqyo
Jakeq pqa_p aq qee mo_iie keymaa tiqe oke eakal aefqiy fioikd off a
oemiyl teiie eeo oqeeo eaka omekp rm eeo iamqoml iodp eeo ok qo eeo
vaoiorp pociai keqtookikd accorkqp aka fioep rm eeo enmaiio A cropooy
diakce aq qee mikinfeeap ok eeo pociai keqtook piqep peotp eeo qeaq
qeeoefp koqeikd magoo doikd ok amokdpq eeo ciocie of foiekapl po
pee nrickiy ceeckp eeo enmaii teiie pimriqakeorpiy omekikd rm eeo
feeanoeaaeo aka pcakkikd teaqfp ket foom eeo favoroiqe ketp piqepl
_iodp aka oqeeo iocaqiokp aoorka qee te_o Ik qee _ackdoorka eeo
iPoa mickp akoqeeo pokd aq oakaom foom eeo mrpic coiiecqiok aka
cokqikrep qo miayo
Ap qee /s oo po meppadep pekq qo eeo oveokideq gopqie foo pmace ik
eeo enmaii ik_oul Jakeqfp mo_iie qoiiip adaik – iqfp Pimokl oemiyikd qo
eeo meppade aka aooakdikd qo meeq eeo _efooe iecqroep pqaoqo Pee
ceeckp qee ciock tiadeq ok eeo aepkqom piae_ao aka fioep off a nrick
cokfiomaqiok – peefii meeq eim orqpiae qee ii_oaoy ik ak eoro aka
a eaifo A nrick pcak of eeo ikcomikd maii oeveaip mopq of iq qo _e
pmam qeaqfp piimmea qeoorde qee keql _rq oke foom eeo foieka Amy
caqceep eeo eyeo Pee oeaap iql aka ip a_orq qo oemiy teek pee koqicep
qeaq Amy ip pidkea ik qo eeo IM accorkqo Pee pekap eeo ak ikpqakq
Teey ceaq foo a fet mikrqepl maikiy a_orq iapq kideqfp maoqy aka
teaq qo ao afqeo coiiede qoaayo Jakeq ceeckp qee teaqeeo ik akoqeeo
piae_ao tiadeq – qeeoefp oaik fooecapq foo iaqeoo Teey adoee ok qee
cikemao A nrick vipiq qo qee cikemafp te_piqe oeveaip teaqfp ok8 qeey
ceeck orq pome okiike meeonoevietp qo pee teaqfp eoql adoee ok a
fiim aka moen_ook qee qickeqpo Jo_ aokeo Jakeq diakcep aq qee ciock
– iqfp io.2 aml qime foo a peoteo aka qeek _oeakfapqo
Weicome qo qee tooia of qee aidiqai kaqive – a eymeoncokkecqeal
eidenocqake tooia of ikpqakq accepp aka doaqificaqiok tiqe aidiqai
qecekoiody aq iqp cooeo To yorkd meomie qoaay qeepe aoekfq meoeiy
aidiqai qooip8 qeey aoe eppekqiail peamieppiy ikqedoaqea eiemekqp of
qeeio aaiiy iivepo Teepe aoe aidiqai cokprmeopl qee keq dekeoaqiokl
dekeoaqiok Y – caii qeem teaq yor tiiio Teey aoe ikpipqekql immaqiekql
aemakaikdl mriqinqapkikd ikfoomaqiok grkkiepo Teey aoe qee mapp
maokeq of qomoooot – aka iqfp a_poirqeiy immeoaqive qeaq tel ap
maokeqeopl ieaok qo pmeak qeeio iakdrade qoaayo
Teeoe ip oke maoqicriao caqedooy of rpeop okiike qeaq taooakqp a pmeciai
mekqiok teek iq comep qo aefikikd yoro aidiqai maokeqikd pqoaqedyo
Dr__ea ‘ikflrekceopfl qeepe eaoiy aaomqeop aoe qee okiike omikiok ieaaeopo
Teoorde _iodpl moacapqpl foormp aka pociai keqtookp qeey eaokepp qee
moteo of qee te_ qo euqoi qee vioqrep of mooarcqp aka _oakap qeaq qeey
iikel aka enraiiy qo aekidoaqe qeope qeey fika rkpaqipfacqooyo
Wey aoe ikflrekceop immooqakq qo yor ap a maokeqeo? Becarpe qeey eave
qee vioqrai eao of qee okiike mappepo Peomie oeaa aka iipqek qo teaq qeey
eave qo pay8 qeey vaire qeeio omikiok aka qorpq qeeio grademekqo Teepe
okiike ikflrekceop eave aioeaay tok qee mivoqai _aqqie foo qee eeaoqp
aka mikap of okiike cokprmeopo Ekdade mopiqiveiy tiqe qeeml aka yor
eppekqiaiiy oecoriq a qeam of moteofri okiike aavocaqep teo cak eave a
moqekqiaiiy mappive immacq ok a mrce tiaeo doorm of cokprmeopo Teip
ip qee okiike enrivaiekq of ‘tooanofnmorqef maokeqikdl ok pqeooiapo Lf
coropel dive qeem a kedaqive eumeoiekce akal teiil yor cak drepp qee
Brq eot euacqiy tiii yor oecodkize qeepe okiike ikflrekceop? A
Decem_eo /ssg oemooq _y Dor_ieCiick g‘Ikflrekcikd qee Ikflrekceopr
eot okiike aaveoqipikd aka meaia immacq tooa of morqefh aefikea
ikflrekceop ap meomie teo ‘pqookdiy adoeeaf qo qeoee oo mooe of qee
Teey cokpiaeo qeempeivep eumeoq ik ceoqaik aoeap gprce ap qeeio tookl
Peomie ofqek apk qeeio aavice a_orq mroceapep ik aoeap teeoe qeey aoe
Week qeey ekcorkqeo a ket mooarcq qeey iike qeey qeka qo oecommeka
Teey eave a iaode pociai ciocie aka ofqek oefeo meomie qo oke akoqeeo
Teey aoe acqive okiikel rpikd _iodpl pociai keqtookikd piqepl enmaiil
aipcrppiok doormpl okiike commrkiqy _oaoapl eqc qo cokkecq tiqe
Iaekqifyikd qee ikflrekceop tiqeik yoro maokeq pecqool akaiypikd qeeio
_eeavioro aka qaiiooikd maoq of yoro aidiqai cammaidk qo qaodeq qeip pmaii
_rq ikflrekqiai doorm cak oepriq ik aipmoomooqiokaqe kkocknok _ekefiqpo
Dokfq kediecq yoro cooe maokeql of corope – _rq ceoqaikiy cokpiaeo
rekceop ap maoq of yoro oveoaii aidiqai maokeqikd pqoaqedyo
Yor mideq _e apkikd yoropeif eot aii qeip ketfakdiea aidiqai ‘pqrfff fiqp
ikqo qee qoaaiqiokai maokeqikd miur qee vekeoa_ie foro Pp of
iaceo Weiil iq _oeakp aotk pomeqeikd iike qeipo
Leqfp pqaoq tiqe qee o_viorp oker iqfp qee ikqeokeqo Iqfp qee oke _iiiiok mirp
meomie aoorka qee tooia teo eave aeciaea iqp _eqqeo qo _e cokkecqea
– teeqeeo iqfp acceppea qeoorde a commrqeol a mo_iie aevicel IPTV oo
teaqeveo eipe mideq come aiokdo Teaqfp oeaiiy iqo
Poicikd ip coiqicai okiikeo Yor eave qo _e commeqiqiver qeip ip qee ikqeokeql
aka moicikd ip qoakpmaoekqo Yor aokfq keceppaoiiy eave qo _e qee ceeamepq
– _rq qo commeqe yor keea qo make proe yoro oveoaii vaire moomopiqiok
qo qee crpqomeo ip commeiiikdo Lveomoice yoro mooarcq aka a eopq of
moice commaoipok piqep tiii pook eideiideq qee facql ap tiii qee corkqiepp
meeonoeviet commrkiqiep teeoe cokprmeop acqiveiy ae_aqe qee oeiaqive
meoiqp goo oqeeotipeh of eveoyqeikd foom fikakciai mooarcqp qo teaaikd
pqaqiokeoyo
Teip ip teaq yor eave qo offeo – yoro rkinre vaire moomopiqiok qo yoro
crpqomeopo A dooa mooarcql of coropel ip qee cookeopqoke of aii prcceppfri
maokeqikdl _rq iqfp maoqicriaoiy corciai ik qee aidiqai aoekao A mooarcq
qeaq aeiiveop qakdi_ie _ekefiqp aka fiiip a oeai keea ik qee maokeqmiace
– pomeqeikd qeaq ieavep qee crpqomeo tiqe a dekrike meocemqiok of vaire
– divep maokeqeop qee pcome qeey keea qo ao qeeio go_ effecqiveiyo Week
yorfoe moomoqikd pomeqeikd via_iel iqfp mrce eapieo qo ekdade tiqe
cokprmeop aka qo cokvikce qeem qo _ryo
Cokveopeiyl qee _epq maokeqikd mikap ik qee tooia tiii pqorddie qo
moomoqe a mooarcq qeaq aoepkfq aeiiveo qee dooapo Aka qeip ip teeoe qee
aiinmeovaaikdl vioai kaqroe of qee ikqeokeq cak oeaiiy come _ack qo _iqe
yoro If yor moomoqe a mooarcq okiike aka qeaq mooarcq aoepkfq aeiiveol
Didiqai cokprmeop aoe ko taiifloteop – qeey aoe vocifeoorp aka teii
cokkecqeao Teey tokfq keem qee peooqcomikdp of yoro mooarcq oo
_rpikepp qo qeempeivep – qeeyfii peorq a_orq iq foom qee qaiiepq _riiaikd
ik cy_eopmacel aka oqeeop tiii nrickiy mick rm qee coyo Lkce qeaq eammekp
yor cak moeqqy mrce peeive yoro maokeqikd am_iqiokp aka do _ack qo qee
Fidroe /o.
Mokeyprmeomaokeqocoml _iiiea ap ‘qee UKfp ieaaikd fikakce
moice commaoipok te_piqe aka a ieaaikd UK qoavei moice commaoipok
Po iqfp immooqakq qo make proe yoro mooarcq aka qee ekqioe crpqomeo
vaire ceaik appociaqea tiqe iq aoe oideq foom qee pqaoqo Yor keea a poiia
forkaaqiok if yorfoe doikd qo _riia a prpqaika_ie okiike _rpikeppl aka
Poomoqiok ip eveoyqeikd yor aol okiike aka offlikel qo deq yoro mooarcq ik
fookq of yoro moopmecqpl acnrioe ket crpqomeop aka oeqaik euipqikd okepo
Euamikikd qeope omqiokp tiii foom qee _rik of qee oepq of qeip _ookr ik
qee foiiotikd ceamqeop tefii aipcrpp qee magoo foomp of okiike moomoqiok
avaiia_ie kotl aka tiii do ok qo iook aq emeodikd aka frqroe qoekapo Heoe
Yoro te_piqer
Yoro te_piqe ip qee er_ of yoro aidiqai tooia – aka
meoeamp qee mopq immooqakq eiemekq ik yoro teoie aidiqai maokeqikd
pqoaqedyo Iqfp a viqai miece of okiike oeai epqaqe qo teice aii of yoro oqeeo
okiike acqiviqy tiii aioecq yoro moopmecqpo A ioq of qee aidiqai maokeqikd
qecekinrep aipcrppea ik qeip _ook aoe a_orq dekeoaqikd qoaffic qo yoro
te_piqe – _rq qoaffic ik iqpeif ip tooqeieppo To _ecome vaira_iel qoaffic
mrpq _e cokveoqea – aka qeaqfp eppekqiaiiy teaq yoro te_piqe peoria
Peaoce ekdike omqimizaqiok gPELhr
Paoq aka maocei of qee te_piqe ip
PELl oo qee moocepp of aiidkikd cokqekq ok yoro te_piqe qo teaq yoro
moopmecqp aoe acqiveiy peaoceikd fool aka moepekqikd iq ik a makkeo
qeaq makep iq acceppi_ie qo _oqe meomie aka peaoce ekdikepo Tee
oodakic oo kaqroai peaoce oepriqp gqee oepriqp ik qee miaaie of qee
peaoce ekdike oepriqp madeh aoe qee miace qo _e if yor takq qo ikcoeape
Paynmeonciick peaoce aaveoqipikd gPPChr
Paynmeonciick aaveoqipikd offeop
yor a tay qo _ry yoro tay ok qo qee peaoce oepriqp madep foo ceopek
keytooap oo key meoapepo Demekaikd ok yoro _rpikepp aka teaq
keytooap yor takq qo oakk fool qeip cak _e ak euqoemeiy effecqive tay
of dekeoaqikd peaoce ekdike qoaffic nrickiyl aiqeorde ap qee meairm
cokqikrep qo daik ik momriaoiqy mooe commeqiqive keytooap aoe
Affiiiaqe maokeqikd aka pqoaqedic maoqkeopeimpr
eot qo maoqkeo tiqe oqeeo
oodakizaqiokp aka te_piqep ik mrqraiiy _ekeficiai oeiaqiokpeimp qo
moomoqe yoro mooarcqp oo peovicepo
Lkiike mr_iic oeiaqiokpr
rpikd okiike ceakkeip iike moepp oeieapepl aoqicie
pykaicaqiok aka _iodp qo coeaqe a mopiqive meocemqiok of yoro _oaka
Pociai keqtookikdr
a oeiaqiveiy ket maokeqikd ommooqrkiqyl _rq oke
qeaq cak moqekqiaiiy offeo eideiy qaodeqea aaveoqipikd qo kicee pociai
doormp _apea ok moofiie ikfoomaqiok qeey voirkqeeo qeoorde piqep iike
Enmaii maokeqikdr
qee doakaaaaay of ikqeokeq maokeqikdl prffeoikd
pomeqeikd of a coipip ik qee take of meomeqrai pmam _om_aoamekql
_rq pqiii ak immooqakq qooi ik qee aidiqai maokeqeofp aopekail maoqicriaoiy
teek iq comep qo maikqaikikd okdoikd oeiaqiokpeimp tiqe euipqikd
Crpqomeo oeiaqiokpeim makademekqr
Reqaikikd euipqikd crpqomeop aka
_riiaikd mrqraiiy oetaoaikd oeiaqiokpeimp tiqe qeem aoe akoqeeo
immooqakq eiemekq of aidiqai maokeqikdo Didiqai qecekoiody makep
aeveiomikd ak ekaroikd cokkecqiok tiqe yoro crpqomeop mooe
pqoaideqfootaoa aka effecqive qeak eveo _efooeo
Akoqeeo corciaiiy immooqakq aoea of yoro aidiqai maokeqikd pqoaqedy ip
peqqikd oeaiipqic doaipo Yoro pqoaqedy peoria eumiiciqiy aefike qee _rpikepp
doaip yor takq yoro aidiqai maokeqikd effooqp qo eeim yor aceieveo Ap tiqe
aky oqeeo gorokeyl yor cak okiy miak ak effecqive oorqe if yor eave a cieaol
rkam_idrorp aepqikaqiok ik mika foom qee pqaoqo Lol qo mrq iq akoqeeo
tayl yor mideq _e qee tooiafp _epq aoceeo – _rq if ko_oay divep yor a
To meaproe yoro moodoepp qotaoap qeope doaipl yor aipo keea qo peq
miiepqokep aiokd qee tayl cokpipqekqiy meaproikd yoro aceievemekqpl
aka pqeeoikd yoro aidiqai cammaidk qotaoap yoro riqimaqe aepqikaqioko
Heoe adaik qee aidiqai oeaim offeop a oafq of qooip aka qecekinrep qo eeim
Wefii _e euamikikd qee qomic of te_ meqoicp aka te_piqe ikqeiiidekce ik
Ceamqeo 2l _rq qee corciai qeikd qo oemem_eo eeoe ip qeaq aidiqai maokeqikd
ip ak iqeoaqive moocepp of cokqikrorp immoovemekq aka oefikemekqo Yor
cak mokiqoo aka akaiype qee effecqivekepp of yoro aidiqai maokeqikd
cammaidkp ik moacqicaiiy oeai qimeo Yor cak meaproe eveoyqeikd aka evek
ork aiqeokaqive aap aka pqoaqediep piae _y piae qo pee teaq tookp _epq
_efooe commiqqikd qo a divek coroper qepql oefikel oeqepq aka qeek aeciae
Toackikd accorkqa_iiiqy
Week a commrqeo oo mo_iie meoke – ik facq ieqfp caii iq a aidiqai
meaia aevice – eiqp a piqel a oecooa ip coeaqea ik qee te_ peoveofp
iod fiie _apea ok qee rkinre IP aaaoepp of qeaq rpeol aka qee rpeofp
kavidaqiok qeoorde qee piqe ip qoackeao Pofqtaoe ok qee te_ peoveo
aipo pekap a pmaiil rko_qorpive fiie qo qee rpeofp _ootpeo kkotk ap
a ‘cookiefl teice eppekqiaiiy aiiotp qee te_ peoveo qo oecodkize qee
Bapea ok ikfoomaqiok ik qee iod fiiel maokeqeop cak qeii a promoipikd
amorkq a_orq qee rpeofp acqiviqy ok qee piqer
We kkot qee _ooaa deodoameicai iocaqiok _apea ok qee aidiqp ik
We kkot teek qee rpeo aooivea aka foom teeoeo
We kkot teaq qyme of _ootpeo aka omeoaqikd pypqem qee meopok
Po fao te kkot veoy iiqqie _rq te cak aioeaay pqaoq qo _e mooe
accorkqa_ieo Foo euammiel te cak kot ooaeo oro aaveoqipikd aka
maokeqikd meppadep qo _e aeiiveoea okiy qo meomie tiqe a Mac teo
iive ik Ioeiaka aka aokfq iike tookikd _efooe irkceqime _rq aoe
Not ieqfp make qeikdp a iiqqie mooe ikqeoepqikdo By aaaikd pmecific
‘made qadpf qo oro te_piqe gtiqe qee eeim of a te_piqe aeveiomeol
te_mapqeo aka akaiyqicp maoqkeoh te cak pqaoq qo ao pome veoy
cieveo qeikdp – foiiotikd te_piqe vipiqoop qo qee mroceape moikq aka
Foo euammiel pay te ceoope qo ork a _akkeo aa cammaidko We cak
aeqecq koq okiy qee meomie teo ciick ok qee _akkeo aka do qeoorde
qee piqe qo _ecome mroceapeopl _rq aipo qeope meomie teo ao
ciick ok qee _akkeo _rq qeek do aeeaa aka _ry qee mooarcq akytay
a fet teekp iaqeoo Teip ip oeaiiy euciqikd pqrff foo maokeqeop _ecarpe
riqimaqeiy iq aipmekpep tiqe oro teoie fapcikaqiok tiqe qee vaire of
Noq iokd ado aidiqai maokeqikd meqoicp teoe aii a_orq ciickpl ciickpl
ciickpo Toaayl teiie ciickp oemaik ak immooqakq driaeiikel riqimaqeiy
qeey aoe a_orq ap rpefri ap payikd /0s meomie koqicea my aa qoaayl
ipkfq qeaq doeaq? Weiil ik a tooal koo Toaayfp okiike maokeqikd
ikvepqmekq ip a_orq qakdi_ie oeqrokp8 iqfp a_orq cokveopiok aka RLI8
riqimaqeiy iq ip a_orq qee accorkqa_iiiqy of qee _oakal qee moicel qee
aa cammaidk aka qee go_ of qee maokeqeoo
Weice pcekaoio toria yor oaqeeor a taom mopqncammaidk diot
teek qee oepeaoce commaky maqp yor ok qee _ack aka payp teii aoke
foo aceievikd a .s meo cekq ikcoeape ik _oaka oecaii amokd .5n qo
/1nyeaonoiapl oo .l/60 eknrioiep a_orq yoro mooarcq aka qee kamep
aka aaaoeppep genmaiil of coropeh of qee /00 ket crpqomeop teo
Lkiike maokeqikd ip veoy iike aioecq maokeqikd ik qeaq oedaoao Yor
ikvepql yor peiil yor teide rm yoro RLIl yor ieaokl yor aaamq aka yor
move oko Eucemq qeaq okiike qee moocepp ip mrce acceieoaqeao Yepl
of corope qeeoefp pqiii vaire ik _oakan_apea aaveoqipikdo Tee aormn
miayikd dooiiia teo makep yor takq qo eaq Daioy Miikl oo qee dioi ok
qee _ekce teo makep yor takq qo teipqie qee Nokia qrke aka dive
eeo yoro CocanCoiar iqfp aii dooa _oakan_riiaikd pqrff aka qee kika
of aaveoqipikd qeaqfp proe qo oemaik tiqe rpo Tee _id moo_iem tiqe iq
ip iqp iack of accorkqa_iiiqyo
Tee qorqe ip qeaq aidiqai ip pimmiy mooe accorkqa_ieo Yor eave fao
mooe cokqooi aka cak make fao mooe ikfoomea aecipiokp _apea ok
qee feea_ack aka ikfoomaqiok qee qecekoiody mooviaepo Iqfp eapy qo
cokqooi qee mace aka flot of yoro maokeqikd _radeql qo qrok iq rm oo
If yor aoe peiiikd eoiiaaypl foo euammiel yor aioeaay kkot
ekorde a_orq yoro crpqomeop qo oeaiize qeaq ceoqaik qimep of qee
yeao geoiiaay peapokh aoe iepp effecqive foo aaveoqipikd qeak oqeeop
gfoeezikd tikqeo aaypho Brq eot cooi toria iq _e if yor coria qaodeq
yoro eoiiaay aaveoqipikd po qeaq yoro aap pqaoq qo ork teek qee
qemmeoaqroe aoomp _eiot .s aedoeep ik a maoqicriao oediok? Weaq
a_orq _eikd a_ie qo aaveoqipe yoro crooekcy euceakde peovicep _apea
ok qee meofoomakce of qee maokeqp? Weiil ik qee aidiqai tooia yor
Teeoefp a ioq qo qeikk a_orq teek aefikikd yoro aidiqai maokeqikd
pqoaqedyl _rq ik qee eka qee moocepp ip a_orq oepeaoceikdl akaiypikd aka
rkaeopqakaikd qeoee qeikdp qeaq aoe corciai qo yoro prcceppr yoro _rpikeppl
yoro commeqiqiok aka yoro crpqomeopo Yoro pqoaqedy iayp qee forkaaqiok
foo eveoyqeikd yorfii ao ap a aidiqai maokeqeol aka tiii driae qee aecipiokp
yor make ap yor immiemekq pome of qee qecekinrep orqiikea ik qee
comikd ceamqeop – aka ceoope koq qo immiemekq oqeeopl moecipeiy _ecarpe
qeey aokfq fiq tiqe yoro ceopek pqoaqedyo
Effecqive aidiqai maokeqikd ip a_orq _ouikd cieveoo Yor mick aka ceoope
qee eiemekqp qeaq aoe pmecificaiiy oeievakq qo yoro _rpikeppo Goikd qeoorde
qee moocepp of aefikikd a cieao pqoaqedyl _apea ok a qeooorde akaiypip of
teeoe yoro _rpikepp ip kot aka teeoe yor takq aidiqai maokeqikd qo qake
iql mrqp yor ik qee iaeai mopiqiok qo kkot teaqfp iikeiy qo took foo yor akal
grpq ap immooqakqiyl teaq moo_a_iy tokfqo
Tee focrp of qee cammaidk tap qo ikviqe tomek ik Cakaaa qo _ecome ikvoivea
ik Dovefp mippiok qo fopqeo mopiqive peifnepqeem ik qee iivep of yorkd dioipo Tee
cammaidk tap qaodeqea aq mrmpl mekqoop aka earcaqoop ap teii ap aky oqeeo
oeievakq adekciep qo oeace ap maky tomek ap moppi_ie tiqe Dovefp meppade
of ‘Reai Bearqyfo Tee riqimaqe doai tap qo effecq ceakde mopiqiveiy ik qee iivep of
Tee pmecific okiike meaia o_gecqive tap qo moovoke moqeeop qo qeikk a_orq qeeio
aardeqeopf peifnepqeem aka ikpmioe qeem qo deq ikvoivea ik rpikd qee Dove Peifn
Epqeem Frka oeporocep aka qooip forka ok cammaidkfoooeai_earqyocao
Tto fiimp teoe aeveiomea _y Ldiivy e Maqeeol Cakaaa qo ekcoroade aqqekaakce
aq Dove PeifnEpqeem Wookpeomp aka qo ekdade tiqe qee Cammaidkfoooeai_earqy
piqeo Tee fiopql ‘Dardeqeopfl feaqroea aardeqeop qaikikd a_orq qee moepproep ok
yorkd dioip qo _e moeqqy aka qeikl aka qee oveoemmeapip ok euqeokai ammeaoakcepo
Tee fiim aipo feaqroea mrmp qaikikd a_orq qeeio emmaqey foo qeeio aardeqeop
pqorddiikd tiqe qeepe moepproepo Tee fiimfp meppade tap ‘Teikdp tokfq ceakde
Tee pecoka fiim tap ‘Evoirqiokfo Teip feaqroea a yorkdl moeqqy dioi ik fookq of a
mioooo teope imade ip ‘moaeiiizeaf _y makenrm aoqipqpl eaioaoeppeopl eqc aka qeek
commieqeiy aio_orpeea po qeaq qee eka oepriq ip commieqeiy aiffeoekq foom qee ooidikai
peoq of qee dioio Tee cooe meppade of qeip fiim tap ‘No tokaeo oro meocemqiok of
Tee okiike meaia pqoaqedy tap qo aeveiom a mriqiniayeo okiike cammaidk qeaq
.o Gekeoaqe ataoekepp of qee Dove PeifnEpqeem qooip aka oeporocepo
/o Larkce a ‘qeapeof okenmikrqe fiimo A .2npecoka vioai ‘fiim qoaiieof tap
pqoeamea ok mapp aka qaodeqea tomekfp te_piqep ik Cakaaao Tee qoaiieop
eumopea qee keea foo qee Dove PeifnEpqeem Frka aka aoove qoaffic qo qee
Cammaidkfoooeai_earqy piqe qo viet qee commieqe fiimo
0o Deveiom a peoiep of crpqomizea enketpieqqeop qeaq teoe qaodeqea aq moqeeop
aka qeaceeop qo ikqooarce Dove PeifnEpqeem Frka qooip aka oeporocepo
Tto vioai fiimp teoe mooarceal ‘Dardeqeopf aka ‘Evoirqiokfl tiqe qee aim of
camqroikd aqqekqiok aka aoivikd qoaffic qo qee Cammaidkfoooeai_earqyoca te_piqe
aka ekcoroadikd vieteop qo pidk rm qo qee Reai Bearqy tookpeomp qo _e eeia aq
Ik Pemqem_eo /ssg qee ‘Dardeqeopf viaeo tap mopqea ok YorTr_el aka qee
vioai veopiok of qee viaeo tap iarkceea aiokd tiqe ak enmaii aka okiike _akkeop
cammaidko Tee ‘Evoirqiokf viaeo tap mopqea ok YorTr_e ik Lcqo_eo /ssgl
aka adaik qeip tap foiiotea _y qee iarkce of qee vioai veopiok of ‘Evoirqiokfl qee
Droikd qee foroqe nraoqeo of /ssg qee aveoade aaiiy vipiqp qo qee Cammaidk
Foo Reai Bearqy piqe doet foom .l0i5 qo .gli52l ak ikcoeape of .l..5 meo cekqo
Repriqp foom qee ‘Dardeqeopf enmaii cammaidkr
//sl61/ enmaiip aeiiveoea8
i/lsis enmaiip omekea g00 meo cekqh8
0sli16 enmaiip ciickea g.0 meo cekqho
Repriqp foom qee ‘Evoirqiokf enmaii cammaidkr
//1l.i1 enmaiip aeiiveoea8
i2ls22 enmaiip omekea g00 meo cekqh8
/2l1i2 enmaiip ciickea g.. meo cekqho
Tee ‘Evoirqiokf fiim eaa commeiiikd mapp ammeai okiike ik iqp iaeap aka coeaqivel
teiie ‘Dardeqeopf tap mooe qaodeqea ik iqp ammeai qo moqeeop aka mekqoopr
‘Evoirqiokf viaeo aotkioaapr ..2l/./8
‘Dardeqeopf viaeo aotkioaapr 0/l5.58
‘Evoirqiokfr TeiinanFoiekar ./l//58
‘Dardeqeopfr TeiinanFoiekar /l66/o
Ekdiipenpmeakikd aka Foekcenpmeakikd Cakaaiakp oepmokaea aiffeoekqiy qo
qee coeaqive meppadepo Tee Ekdiipenpmeakikd Cakaaiakp oepmokaea mooe qo
qee ‘Evoirqiokf meppadel teiie qee Foekcenpmeakikd Cakaaiakp oepmokaea
mooe qo ‘Dardeqeopfo
Teeoe tap a aiffeoekce ik qee meofoomakce of aiffeoekq okiike aaveoqipikd rkiqpr
iaode ‘Bid Boufnqyme aap gpizea_ie aap ammeaoikd ik qee acqrai cokqekq of a
te_ madeh orqmeofoomea Leaaeo_oaoa aap giaode eooizokqai _akkeop acoopp
qee qom of a te_ madeho Cokpenrekqiy PHDl qee adekcy oepmokpi_iel peifqea
iqp focrp foom Leaaeo_oaoa qo Bid Bou foomaqo
Netpieqqeo oepriqp teoe eideeo foom kicee piqepl eideiideqikd qee eideeo aedoee
of qorpq ik kicee piqep aka qee doeaqeo ikqeoacqiviqy _y qeeio vipiqoopo
Weekiy cammaidk oepriqp eka_iea qee cammaidk qo _e omqimizea effecqiveiy
aka aaamqea teeoe keceppaoyo
Tee cammaidk eaa prce ak immeaiaqe aka pqookd immacq qeaq iq eap _eek
euqekaea dio_aiiyo
Boakar Dovel Ukiieveol Cakaaa
Adekciepr Ldiivy e Maqeeol Cakaaa aka PHDl Cakaaa
Fidroe /o/
Dove Cakaaafp ‘Peif Epqeem Frkaf aka qee ‘Cammaidk foo Reai
Bearqyf te_piqe teoe po prcceppfri qeey teoe mickea rm aka ooiiea orq dio_aiiy
Yoro tikaot qo qee
I feei Ifm a_ie qo peove my crpqomeo _y kkotikd teaq pee oo ee takqpo Lke
of qee tayp Ifm a_ie qo ao qeip ip qeoorde my te_piqel aka emaiir meomie dive
me doeaq iaeapl qeii me teaq qeey takql teaq qeey aokfq takqo Iqfp oeaiiy
ikpqormekqail aka eeimp me pqay ik qorce tiqe meomieo
gKaqey Ioeiakah
If yor ao _riia a doeaq eumeoiekcel crpqomeop qeii eace oqeeo a_orq qeaqo Wooa
of morqe ip veoy moteofrio
gJeff Bezoph
Pmaii ommooqrkiqiep aoe ofqek qee _edikkikd of doeaq ekqeomoipepo
Week yor oeace qee eka of qeip ceamqeo yorfii eave akpteop qo qee
Wey ip my te_piqe po immooqakq?
Hot ao I _riia ak effecqive te_piqe?
Hot peoria I pqorcqroe qee ikfoomaqiok ok my te_piqe?
Weaq ip rpa_iiiqyl aka tey peoria I caoe?
Wey aoe acceppi_iiiqy aka te_ pqakaaoap immooqakq?
Hot ao I coeaqe commeiiikd te_ cokqekq?
Yoro te_piqe – qee er_ of yoro
If yor aoe a aidiqai maokeqeol yoro te_piqe ip yoro miace of _rpikeppo Yor
may eave aii pooqp of cammaidkp orq qeeoel qammikd qee faonflrkd oeaceep
of cy_eopmace foo a oice veik of ket crpqomeopl _rq riqimaqeiy eveoyqeikd
tiii _e ceakkeiiea _ack qeoorde a pikdie moikqr yoro te_piqeo Teaq makep
yoro te_piqe ikcoeai_iy vaira_ieo Ik facql iqfp qee pikdie mopq vaira_ie miece
of aidiqai oeai epqaqe yorfii eveo otko Geq yoro aidiqai maokeqikd pqoaqedy
oideq akal teo kkotpl iq coria teii eka rm _eikd qee mopq vaira_ie miece
We cakfq pqoepp qeip moikq ekordeo Ik ak rkceoqaik aka cokpqakqiy
evoivikd aidiqai tooial yoro te_piqe ip qee oke qeikd oveo teice yor eave
commieqe aka eumiiciq cokqooio Yor cak ceakde akyqeikd aka eveoyqeikd
ok yoro te_piqe8 yor cak qteak iql qrke iq aka makimriaqe iq ik aky tay yor
takq8 yor cak _riia ik tayp qo qoack aka meaproe
of qee acqiviqy ok yoro
te_piqeo Yor otk iql iqfp yoropl aka iqfp qee yaoapqick _y teice yoro ekqioe
Aii of qee aidiqai maokeqikd qecekinrep tefii aipcrpp ik qee comikd
ceamqeop eave oke qeikd ik commokr qeeyfoe aepidkea qo aoive qaodeqeal
moennraiifiea qoaffic qo yoro te_piqeo Brq qoaffic ok iqp otk aoep koqeikd _rq
cokprme ikqeokeq _akatiaqeo Iqfp yoro te_piqe qeaq cokveoqp qeaq qoaffic
ikqo moopmecqp akaroo crpqomeop – qakikd qee krm_eop aka qoakpfoomikd
If yor aoe a aidiqai maokeqeo yoro te_piqe ip
grpq ak okiike _ooceroe
qo ieq meomie kkot teo yor aoe aka teaq yor aoo Goakqeal pome of qee
ikfoomaqiok yor mooviae ok yoro piqe tiii peove qeaq mromope – _rq okiy ik
a meoimeeoai camaciqyo Noo ip iq pimmiy qeeoe qo daokeo peaoce ekdike ‘mogof
aka dekeoaqe erde voirmep of qoaffico Teikk of yoro te_piqe moimaoiiy ap
cokveopiok ekdike
foo qee qoaffic yor daokeo qeoorde aii of yoro oqeeo
Yepl yor keea qo mooviae ikfoomaqiok a_orq yoro _rpikeppl mooarcqp aka
peovicep – _rq aitayp tiqe yoro cokveopiok doaip ik mikao Eveoyqeikd ok
yoro te_piqe peoria _e deaoea qotaoap aceievikd qeope cokveopiok doaipl
Yoro tikaot qo qee aidiqai tooia
eiqeeo aioecqiy gmooarcqp aka peovice ikfoomaqiokl okiike ooaeoikd aka
paiep frkcqiokaiiqyl paiepnfocrpea comy aka caiip qo acqiokl eknrioy foompl
ketpieqqeo pidknrml eqch oo ikaioecqiy g_rpikepp aka _oaka ikfoomaqiok qeaq
_riiap qorpql aka cokqekq qeaq ekcoroadep oemeaq vipiqp akaroo epqa_iipeep
Yoro cokveopiok doaip coria _e akyqeikd foom ak acqrai okiike mroceape
ga paiep qoakpacqiokhl qo ak okiike nreoy gieaa dekeoaqiokhl qo pr_pcoi_ikd
foo yoro okiike ketpieqqeo gomqnik foo frqroe maokeqikdh – oo teaqeveo
eipe yor aeciae ip immooqakq foo yoro _rpikepp aka ammoomoiaqe foo yoro
crpqomeopo Yor cakl of coropel eave mriqimiel qieoea cokveopiok doaipo
Yoro moimaoy doai mideq _e ak okiike paie oo _ookikdl yoro pecokaaoy
doai coria _e okiike ieaa dekeoaqiok aka yoro qeoqiaoy doai coria _e qo
eaovepq enmaiip foo yoro omqnik maiiikd iipqo
Iq aoepkfq maqqeo teaq yoro doaip aoe oo teeqeeo yoro te_piqe ip a pmaii
ikfoomaqiok oo _ooceroenqyme piqe oo a erde okiike pqooe8 qee immooqakq
qeikd ip qeaq yor keem qeem ik mika teek yor aepidk goo oeaepidkh yoro
te_piqeo Remem_eol cokveopiok ip qee key qo aidiqai maokeqikd prccepp8
yoro te_piqel aka qee rpeo eumeoiekce yor aeiiveo qeoorde iql ip teaq tiii
Ak effecqive te_piqe ip eppekqiaiiy a_orq qee cokveodekce of qto qeikdpr
yoro _rpikepp doaip aka qee keeap of yoro qaodeq maokeqo Briia pomeqeikd
qeaq aiidkp qee qto aka yorfii eka rm tiqe ak effecqive te_piqeo Bookek
aotk iike qeaq iq porkap pimmiel _rq aceievikd qeaq cokveodekce cak _e a
qoicky moocepp – aka a nrick prof aoorka qee te_ tiii pook aemokpqoaqe
qeaq iqfp eapieo qo deq iq tookd qeak qo deq iq oideqo
Yorfii koqe te rpea qee tooa ‘effecqivef oaqeeo qeak ‘prcceppfrifo Foo
a te_piqe qo _e prcceppfri meomie keea qo _e a_ie qo fika iq gteice tefii
coveo ik qee keuq ceamqeo ok peaocehl _rq if yor _riia yoro piqe qo caqeo foo
qee oideq meomiefp keeap yor pidkificakqiy ikcoeape qee ceakce qeaql okce
Fiopql ieqfp pqaqe eeoe aka kot qeaq qeip ipkfq a aefikiqive driae qo te_piqe
aeveiommekqo Teip ip a _ook a_orq aidiqai maokeqikdo Ik qeip ceamqeo tefii
_e eumiooikd eot qo ammooace yoro te_piqe tiqe aidiqai maokeqikd ik mikao
Lro focrp ip qo mauimize qee effecqivekepp of yoro te_piqe tiqe a viet qo
yoro aidiqai maokeqikd ekaeavoropo Weaq foiiotp ip a eidenievei oveoviet
of qee immooqakq eiemekqp qo cokpiaeo teek aepidkikd yoro te_piqe foom
a aidiqai maokeqikd meopmecqiveo Iq ip koq meakq qo _e ak euearpqive driaeo
Mopq of qee qomicp te qorce ok eeoe toria taooakq ak ekqioe _ook qo
qeempeivepo Ik facql if yor prof ok oveo qo Amazok yorfii fika a ptaqe of
qiqiep avaiia_ie ik eace caqedooyo Yorfii aipo fika ak avaiakcee of oeievakq
Heoel oro aim ip qo aom yor tiqe qee eidenievei kkotieade yorfii
keea qo make ikfoomea aecipiokp a_orq yoro te_piqe aepidk ik a aidiqai
maokeqikd cokqeuq aka qo commrkicaqe euacqiy teaq yor keea qo yoro
te_ aepidk maoqkeop teek iqfp qime qo cokpqorcq yoro aidiqai er_o
Diffeoekq _rpikeppep tiii foiiot aiffeoekq mooceppep ikvoivikd aiffeoekq
doormp of meomie teek aepidkikdl aeveiomikd aka immiemekqikd a
te_piqel _rq oedaoaiepp of qee ammooace yor ceoope qo qakel eot foomai
oo ikfoomai qee mooceppl qeeoe aoe a krm_eo of key pqadep qeaq dekeoaiiy
Epqa_iipe yoro doaip foo qee piqe8 akaiype qee commeqiqiok8
aefike teo yoro qaodeq maokeq ipl eot qeeyfii fika yor okiike aka
teaq qeeyfoe doikd qo _e iookikd foo teek qeey aooive8 mam orq a
pceearie aka aeciae teofp doikd qo ao teaq aka teeko
Deciae ok qee ‘iook aka feeif of qee piqer coioropl doameicpl
mrqqikd iq aii qodeqeeol qakikd qee adoeea aepidk aka
cokpqorcqikd qee acqrai madep of qee piqel coafqikd qee cokqekql iikkp
aka kavidaqiok eieoaoceyo
Tepqikdr
makikd proe eveoyqeikd tookp qee tay iq peoria _efooe yor ieq
Yoro ket piqe _ecomep iive ok qee ikqeokeq foo qee teoie
Befooe yor pqaoq
‘Weaq ip my te_piqe foo?f Iqfp a pimmie ekorde nrepqiokl yeq yorfa _e
amazea _y eot maky _rpikeppep eave keveo apkea iqo Teey eave a te_piqe
_ecarpe eveoyoke eipe eap oke aka iq peemea iike a dooa iaea aq qee qimeo
Tee oepriq ip a piqel ikvaoia_iy ak ipoiaqea iiqqie ipiaka ik qee _acktaqeop of
cy_eopmacel qeaq _oikdp koqeikd qo qee _rpikepp _rq qee eumekpe of akkrai
Yoro tikaot qo qee aidiqai tooia
Iaeaiiy yor peoria eave a cieao iaea of euacqiy teaq iq ip yoro oodakizaqiok
_efooe
Kkotikd teo euacqiy yorfoe coeaqikd yoro te_piqe foo ip aipo corciai qo iqp
prcceppo Yeql promoipikdiyl iqfp akoqeeo qeikd qeaqfp ofqek oveoiookea ik qee
mooceppo Fao qoo maky te_piqep eka rm _eikd aepidkea qo ammeai qo qee
commiqqee of euecrqivep teo riqimaqeiy pidk off ok qee moogecql ikpqeaa of
qee meomie teo tiii acqraiiy _e rpikd qeemo Dokfq faii ikqo qeaq qoamo Foo
yoro te_piqe qo prcceea iq keeap qo ammeai qo oke doorm of meomie aka
Teikk a_orq eot yoro rpeop tiii accepp yoro te_piqe8 teaq tiii qeey takq
qo fika teek qeey deq qeeoel aka eot cak yoro piqe frifii qeope keeap?
Prq yoropeif ik qeeio peoep ool _eqqeo pqiiil apk qeem aioecqiy teaq qeeyfa
iike qo pee oo ao ok yoro te_piqeo Toy cokarcqikd pome ikfoomai maokeq
oepeaoce tiqe meomie teo toria moqekqiaiiy rpe yoro te_piqe gokiike akar
oo offlikeho Tee oepriqp may _e iiirmikaqikdl aka coria _e qee aiffeoekce
Upa_iiiqy aka acceppi_iiiqy aoe cekqoai qo dooa te_ aepidk – aka yeq _oqe
aoe foenrekqiy idkooeal oo aq ieapq aoe koq divek qee teideqikd qeey taooakq
teek iq comep qo makikd aepidk aecipiokpo Teey aoe a_orq makikd proe
qeaq yoro piqe cokqekq cak _e acceppea _y qee tiaepqnmoppi_ie araiekce aka
aeiiveoikd qee ikfoomaqiok aka frkcqiokaiiqy rpeop takq ik a tay qeeyfoe
Tee qeeooy _eeika te_ rpa_iiiqy ip pqoaideqfootaoa ekorder pimmiel
eiedakq aka frkcqiokai aepidk eeimp rpeop qo aceieve teaq qeey takq qo
aceieve okiike mooe effecqiveiyo Iqfp a_orq qakikd qee forpqoaqiok orq of
qee rpeo eumeoiekcel makikd proe qeikdp took ikqriqiveiyl eiimikaqikd
_aooieop po qeaq rpeop accommiipe qeeio doaip aimopq effooqieppiyo Yoro
doai ip qo eeim qee rpeop qo ao teaq qeey takq qo ao ik qee mopq efficiekq
aka effecqive tay moppi_ieo Eveoyqeikd eipe ip grpq te_ cirqqeoo Aceievikd a
pimmiel eiedakq aepidk qeaq aeiiveop teaq qee rpeo takqp tiqe a mikimrm
of frpp ipkfq eapyl _rq mrqqikd ik qee effooq cak may erde aiviaekapo
Foo a pqemn_ynpqem driae qo rpa_iiiqyl aka a commoeeekpive aotkioaaa_ie
en_ook of oepeaocen_apea te_ aepidk aka rpa_iiiqy driaeiikepl ceeck orq
qee UP doveokmekqfp rpa_iiiqy te_piqe aq tttorpa_iiiqyodovo
Tee qeom ‘acceppi_iiiqyfl ik oeiaqiok qo qee te_l oefeop qo qee moocepp
of aepidkikd yoro te_piqe qo _e enraiiy acceppi_ie qo eveoyokeo A teiin
aepidkea te_piqe peoria aiiot aii rpeop enrai accepp qo qee ikfoomaqiok
aka frkcqiokaiiqy qee piqe aeiiveopo By aaeeoikd qo acceppi_iiiqy driaeiikep
teek aepidkikd yoro piqe yorfoe _apicaiiy makikd proe qeaq iqfp rpefri qo ap
If yoro piqe commiiep tiqe acceppi_iiiqy driaeiikep iq tiii took peamieppiy
tiqe eaoataoe aka pofqtaoe aepidkea qo make qee ikqeokeq mooe
acceppi_ie qo meomie tiqe aipa_iiiqiepo Foo euammiel _y makikd proe yor
ikcirae aepcoimqive qeuq aiqeokaqivep qo imadep aka mriqimeaia cokqekq ok
yoro te_piqe yor cak eeim vipraiiy immaioea oo evek commieqeiy pideqiepp
vipiqoop qo accepp yoro piqe qeoorde pmeciai qeuqnqonpmeece pofqtaoe akaroo
qeuqnqonBoaiiie eaoataoeo Hot pqoikdekqiy yor ceoope qo aaeeoe qo qeepe
acceppi_iiiqy driaeiikep tiii aemeka ok peveoai facqoopl ikciraikd qee
kaqroe of yoro piqel yoro qaodeq araiekce akal ik pome ciocrmpqakcepl qee
Wiqe _oqe acceppi_iiiqy aka rpa_iiiqy veoy pmaii aka pimmie pqemp cak
make a _id aiffeoekce8 evek pomeqeikd ap pmaii ap ekproikd qeaq qee qeuq
ok yoro te_piqe oepizep accooaikd qo qee rpeofp _ootpeo moefeoekcep cak
eave a erde immacq ok pome meomiefp a_iiiqy qo rpe yoro piqe effecqiveiyo
Yorfii fika a mooe aeqaiiea iook aq te_piqe acceppi_iiiqyl ikciraikd aii
of qee mopq crooekq acceppi_iiiqy pqakaaoap aka driaeiikepl ok qee W0C
te_piqe aq tttot0ooodrWAIro
Tee Wooia Wiae We_ Cokpooqirm gW0Cl tttot0ooodh ip qee daqekeemeo
of te_ pqakaaoapo Iqp mippiokr ‘qo ieaa qee Wooia Wiae We_ qo iqp frii
moqekqiai _y aeveiomikd mooqocoip aka driaeiikep qeaq ekproe iokdnqeom
dootqe foo qee We_fo
Pikce iqp ikcemqiok ik .661 qee cokpooqirm eap mr_iipeea mooe qeak
..s of qeepe pqakaaoapl teice iq caiip W0C Recommekaaqiokpo Teepe
omek pqakaaoap aoe moimaoiiy aepidkea qo ekproe teaq qee W0C caiip qee
‘ikqeoomeoa_iiiqy of qee te_f – oo _apicaiiy qo make proe qeaq aii of qee
aiffeoekq commrqeopl miaqfoomp aka qecekoiodiep qeaq make rm aka accepp
qee te_ cak took qodeqeeo peamieppiyo
Ik moacqice iqfp a dooa iaea qo make proe qeaq yoro te_piqe ip aepidkea
aka immiemekqea qo _e te_ pqakaaoa commiiakqo A pqakaaoapncommiiakq
Yoro tikaot qo qee aidiqai tooia
te_piqe ip mrce mooe iikeiy qo took cokpipqekqiy acoopp qee aiffeoekq
_ootpeop aka omeoaqikd pypqemp rpea _y yoro qaodeq maokeqo Iq aipo frqroen
mooofp yoro piqe qo pome euqekql oearcikd qee keea foo maikqekakceo
Pqakaaoapncommiiakq piqep peoria gik qeeooy aq ieapqh cokqikre qo took
cokpipqekqiy tiqe ket _ootpeo veopiokp gteice
_e _acktaoa
Maikqaikikd a pqakaaoapncommiiakq piqe ip aipo mooe pqoaideqfootaoal
_ecarpe qee coae qeaq makep rm qee madep ipl yor dreppea iql
pqakaaoa
o Iq
makep iq eapieo foo a te_ aeveiomeo qo mick rm aka maikqaik pome_oay
eipefp coae – teice coria _e immooqakq if yor aeciae qo ceakde yoro te_
Ik dekeoai yor peoria aim qo make proe yoro piqe ip ap pqakaaoap
commiiakq ap moppi_ie teiie pqiii aceievikd teaq yor keeao Make proe
yoro te_ aepidkeo kkotp yorfoe ataoe of te_ pqakaaoap aka qeaq yor
takq yoro piqe qo aaeeoe qo qeemo Aii of qee pqakaaoap aoe avaiia_ie ok
qee W0C piqel aka qeeoe aoe okiike vaiiaaqoop qeaq tiii pcoeek yoro madep
foo commiiakceo Yor cak evek aotkioaa a iiqqie ‘_aadef qo aipmiay ik qee
fooqeo of yoro pqakaaoapncommiiakq te_piqe qo moove qo qee tooia qeaq
Wooap make yoro te_piqe qick
Tee tooia of qee te_ ip aomikaqea _y tooapo Araiol viaeol flape aka
akimaqiok may peem qo _e eveoyteeoe okiike _rql evek ik ak eoa teeoe
mriqimeaia cokqekq peemp qo _e qakikd oveol aq iqp cooe qee te_ ip pqiii
aii a_orq qeuq aka qee cokkecqiokp _eqteek aiffeoekq tooap aka meoapep
ok aka _eqteek te_piqepo To a aidiqai maokeqeol pome of qeope tooap
aka meoapep aoe mooe immooqakq qeak oqeeopl aka kkotikd teice tooap
aoe oeievakq qo yoro _rpikepp ip eppekqiai qo _riiaikd ak effecqive te_piqeo
Teepe aoe yoro keytooap oo key meoapepl aka ik qee peaocenaomikaqea
tooia of qee aidiqai maokeqeo qeey aoel ik a tooal keyo Euacqiy teaq qeey
aoe tiii aemeka ok yoro _rpikeppl qee aidiqai maokeqikd doaip yor aefikea
ap maoq of yoro oveoaii pqoaqedyl aka qee okiike _eeavioro of yoro qaodeq
Keytooap aoe moacqicaiiy pykokymorp tiqe peaocel po te coveo qee _apicp
of keytooa oepeaoce aka peiecqiok ik qee peaoce ceamqeo gCeamqeo 1ho Brq
iqfp a veoy dooa iaea qo eave yoro iipq of qaodeq keytooap ik mika foom qee
veoy _edikkikdo Iqfp mrce eapieo qo omqimize a piqe foo peaoce ekdikep ap
yor _riia iq qeak iq ip qo oeqoonfiq peaoce ekdike omqimizaqiok afqeo qee facqo
Yoro keytooap tiii eeim qo driae eveoyqeikdl foom yoro piqe aepidk qo yoro
ikfoomaqiok aoceiqecqroe aka kavidaqiokl oideq aotk qo qee cokqekq yor
Iaekqifyikd yoro commeqiqiokl akaiypikd teaq qeeyfoe qoyikd qo aceieve
tiqe qeeio te_piqepl teeoe qeeyfoe prcceeaikd aka teeoe qeeyfoe faiiikdl
cak _e a doeaq tay of deqqikd iaeap aka iookikd aq aiffeoekq tayp yor
cak commeqe okiikeo Take qee keytooa meoapep yorfve iaekqifiea foo yoro
te_piqe aka qyme qeem ikqo ieaaikd peaoce ekdikepo Tee piqep qeaq oakk
Weaq aoe qeey aoikd teiil aka eot eapy toria iq _e foo yor qo emriaqe
aka immoove ok qeope qeikdp? Prq yoropeif ik qee rpeofp peoepo Weaq pooq
of rpeo eumeoiekce aoe qee piqep offeoikd? Hot coria iq _e immoovea rmok?
Weaq a_orq qee cokqekq? A qeooorde akaiypip of yoro okiike commeqiqiok
cak oeveai a ioql koq grpq a_orq qeem aka teaq qeey offeo okiikel _rq a_orq
qee aioecqiok yor ceoope qo qake tiqe yoro te_piqe ik ooaeo qo commeqe
Eveoy te_piqe ok qee ikqeokeq eap a rkinre aaaoepp ga piideq pimmiificaqiokl
_rq te aokfq keea qo deq ikqo qee commieuiqiep eeoeho Iqfp caiiea ak IP
aaaoeppl aka iqfp koq veoy ikqeoepqikdl ikfoomaqive oo memooa_ie qo mopq
ermakpo Iq cokpipqp of a peoiep of krm_eop pomeqeikd iike g1o/00o.gio66
Weiie qeaqfp fike foo commrqeop aka qee occapiokai krmeoicaiiy
ikciikea qeceneeaal iqfp koq mrce rpe qo qee oepq of rpo Po _ack ik qee
eaoiy aayp of qee ikqeokeql qee aomaik kame pypqem tap aeveiomea qo
appidk ermaknoeaaa_ie kamep qo qeepe krmeoic aaaoeppepo Teepe aomaik
kamep – qeikdp iike aidiqaimaokeqikdprcceppocoml doodieocoml tikimeaiao
ood oo eaovaoaoear – aoe kaqroaiiy mrce mooe rpefri aka memooa_ie qo
Yor keea yoro otk aomaik kame
If yor aokfq eave yoro otk aomaik kamel yorfoe doikd qo keea qo oedipqeo
okeo Ap a _rpikeppl if yor takq qo _e qakek peoiorpiy okiikel middy_ackikd
ok pomeoke eipefp aomaik ip commieqeiy rkaccemqa_ieo Ak aaaoepp iike
tttomypiqeopomeoqeeopiqeocom oo tttopomeoqeeopiqeocomrmypiqer iookp
rkmoofeppiokail makep yoro te_ aaaoepp aifficriq qo oemem_eol tokfq ao
yor aky favorop tiqe peaoce ekdikep aka dekeoaiiy qaokipeep yoro _rpikepp
Yoro tikaot qo qee aidiqai tooia
Tee dooa ketp ip qeaq oedipqeoikd a aomaik ip ceeam giepp qeak UP a.s
meo yeaol aemekaikd ok qee aomaik oedipqoao yor ceoopeh aka eapyo Iq may
_e ikciraea ap maoq of qee mackade offeoea _y yoro te_piqe aeveiomeol oo
yor cak eapiiy oedipqeo a aomaik yoropeifo Yor cak ceeck avaiia_iiiqyl peiecq
yoro aomaik aka oedipqeo iq ik mikrqep okiike gtttomyaomaikocom ip
qee oedipqoao te rpea qo oedipqeo qee aomaik appociaqea tiqe qeip _ook8
qeeoe aoe miekqy mooe qo ceoope foomr grpq qyme ‘aomaik oedipqoaqiokf
ikqo yoro favoroiqe peaoce ekdike aka yorfii _e moepekqea tiqe miekqy of
NBr Weiie mopq aomaikp omeoaqe ok a fiopqncomenfiopqnpeovea _apipl pome corkqoyn
pmecific aomaikp gprce ap Ioeiakafp oie aomaikph eave pmeciai eiidi_iiiqy cokaiqiokp
qeaq keea qo _e paqipfiea _efooe qee oedipqoaqiok ip cokfiomeao Ceeck tiqe qee oeievakq
corkqoyfp aomaik kame arqeooiqy qo pee if aky corkqoynpmecific cokaiqiokp ammiy qo
qee aomaikgph yorfoe ikqeoepqea iko
Pome qeikdp qo _eao ik mika teek ceoopikd yoro aomaik kame aoer
Make iq caqceyl memooa_ie aka oeievakqr
Ceoope a caqceyl eapiiy iaekqifia_ie
aomaik kame qeaqfp oeievakq qo yoro _rpikepp aka
eapy foo meomie qo
oemem_eo
Upe a corkqoynpmecific qomnievei aomaik gTLDh
qo ammeai qo a iocai araiekcer
If yoro maokeq ip iocail iq ofqek mayp qo oedipqeo qee iocai veopiok of qee
aomaik gocoork oo oiel foo euammieh ikpqeaa of goo ap teii aph qee mooe
dekeoic ocoml okeq oo ooodo If yorfoe ammeaiikd qo ak ikqeokaqiokai
araiekcel a dekeoic TLD may peove yor _eqqeoo Lf qee dekeoic TLDpl
ocom ip _y fao qee mopq rkiveopaiiy accemqea aka momriao – makikd iq
Yor cak _ry mriqimie aomaik kamepr
Teeoefp koqeikd qo pqom yor _ryikd
mooe qeak oke aomaik qo moevekq oqeeop foom oedipqeoikd qeemo
Yor cak qeek
oeaioecq
qee pecokaaoy aomaikp qo moikq qo yoro maik
te_piqeo Akoqeeo omqiok ip oedipqeoikd corkqoynpmecific aomaikp qo
dive yoropeif ak okiike ‘moepekcef ik eace corkqoy yor ao _rpikepp iko
Yor cak qeek aemioy a oediokaiiy qaiiooea veopiok of yoro te_piqe qo
eace of qeope aomaikp gqee moefeoa_ie omqiokh oo oeaioecq qeem qo a
Keytooap ik a aomaik kame cak _e _ekeficiair
Yor may aeciae qo ikcoon
mooaqe oke of yoro keytooa meoapep ikqo yoro aomaik kameo Lmikiok
vaoiep ok qee pidkificakce of qeip ik qeomp of iqp immacq ok yoro peaoce
ekdike oakkikdl _rq iq may eeim _oqe peaoce ekdikep aka rpeop qo
Hopqikd – yoro te_piqefp eome
ok qee ikqeokeq
Tee oqeeo _iq of eorpekeemikd yorfii keea qo qake caoe of _efooe yoro
piqe doep iive ip eopqikdo Yoro fikipeea piqe tiii cokpipq of fiiepl ammiicaqiokp
aka moppi_iy a aaqa_apel aii of teice piq ok a commrqeo qeaqfp meomakekqiy
cokkecqea qo qee ikqeokeqo Teip commrqeo ip yoro te_ peoveol aka tiii _e
orkkikd pmeciai pofqtaoe qeaq tiii accemq oenrepqp foom rpeopf te_ _ootpeop
aka aeiiveo yoro te_ madep _y oeqroko Iqfp a _iq mooe commiicaqeal _rq
_apicaiiy qeaqfp teaq iq _oiip aotk qoo
Ukiepp yor _eiokd qo a iaode oodakizaqiok tiqe iqp otk aaqa cekqoe qeaq
eap a meomakekq cokkecqiok qo qee ikqeokeq _ack_okel iqfp eideiy rkiikeiy
qeaq yorfii eopq yoro piqe ikneorpeo A mrce mooe iikeiy pcekaoio ip qeaq
Teeoe aoe _apicaiiy foro aiffeoekq qymep of eopqikd offeoea _y te_ eopqikd
commakiepl aii of teice aoe meofecqiy accemqa_ie foo yoro _rpikepp
te_piqeo Weice omqiok yor ceoope tiii aemeka iaodeiy ok yoro _radeql
eot _rpy yor akqicimaqe yoro te_piqe tiii _e gik qeomp of vipiqoo qoaffichl
qee peoveo
gteeqeeo yor keea qo ikpqaii yoro otk crpqom pofqtaoel ceakde pecroiqy
peqqikdpl cokfidroe te_ peoveo omqiokpl eqcho
NBr A tooa of taokikd eeoer avoia ‘foeef eopqikd accorkqpo Weiie qeey may
_e qemmqikd foo a pmaii _rpikepp piqe qo _edik tiqel qeey qeka qo _e rkoeiia_iel
ofqek peove rm akkoyikd aap aq qee qom of yoro piqel aokfq offeo qee fleui_iiiqy oo
frkcqiokaiiqy of a maia eopqikd accorkql may koq prmmooq qee rpe of yoro otk
aomaik kamel offeo iimiqea gif akyh prmmooql aka moepekq a doeaqeo oipk qeaq yorfii
_e peaoikd yoro peoveo tiqe pome ieppnqeaknaepioa_ie keide_orop – teice cak eroq
yoro peaoce ekdike oakkikdpo
Wiqe peaoea eopqikd yor aoe eppekqiaiiy oekqikd pmace ok a moteofri
peoveo teeoe yoro te_piqegph tiii piq aiokdpiae a krm_eo of oqeeo te_piqep
gqymicaiiy erkaoeapl pomeqimep qeorpakapl ok a pikdie peoveoho Eace
eopqikd accorkq eap iqp otkl pecroe vioqrai pmace ok qee peoveo teeoe
yor cak rmioaa yoro piqefp fiiepo A aeaicaqea cokqooi makei foo accorkq
aamikipqoaqiok offeop pome aedoee of cokqooi oveo peoveo cokfidroaqiok
aka rpraiiy mooviaep accepp qo a priqe of aaaiqiokai pofqtaoe aka qooip qo
Yoro tikaot qo qee aidiqai tooia
eeim yor goo yoro te_mapqeoh makade yoro te_piqegpho Aii of qee te_piqep
ok a peoveo qymicaiiy peaoe pypqem oeporocep iike CPUl RAMl eqco
Peaoea eopqikd ip qee mopq commok aka ceeamepq foom of eopqikdl
aka iqfp eot qee magooiqy of te_piqep – maoqicriaoiy foo pmaii qo meairm
_rpikeppep – pqaoq orqo Mopq peaoea eopqikd accorkqp eave pmace oepqoicqiokp
aka a mokqeiy _akatiaqe camo Teey aoe iaeai foo pmaii qo meairm
_rpikeppep aka te_piqep tiqe aveoade ieveip of qoaffico Ik mopq ikpqakcep
Vioqrai aeaicaqea eopqikd
Wiqe vioqrai aeaicaqea eopqikd a pikdie peoveo ip ‘pmiiqf ikqo a krm_eo
of vioqrai peoveopo Aii qee rpeop feei ap qeorde qeeyfoe ok qeeio otk
aeaicaqea peoveol teek ik facq qeeyfoe ok qee pame meypicai maceikeo
Tee rpeop tiii qymicaiiy eave commieqe aamikipqoaqive cokqooi oveo qeeio
otk vioqrai pmaceo Teip ip aipo kkotk ap a vioqrai moivaqe peoveo oo VPPo
Weiie vioqrai aeaicaqea eopqikd offeop commieqe fleui_iiiqy ik qeomp of qee
aamikipqoaqiokl pofqtaoe aka cokfidroaqiok omqiokp avaiia_iel yorfoe pqiii
peaoikd peoveo oeporocep tiqe oqeeo rpeop aka te_piqepo
Deaicaqea eopqikd poirqiokp mooviae a aeaicaqeal eidenmoteoea peoveo
foo yoro te_piqegph aka yoro te_piqegph aiokeo Yor aokfq peaoe pmace oo
pypqem oeporocep tiqe aky_oay eipe – teice meakp yor aokfq peaoe qee
copq eiqeeol makikd aeaicaqea eopqikd eumekpiveo
Deaicaqea peoveop offeo mrce mooe moteo aka fleui_iiiqyl _ecarpe
ceakdep maae qo qee peoveo affecq okiy yoro te_piqegpho Teaq meakp qeaq
yor goo yoro te_mapqeo oo qecekicai qeamh eave moeqqy mrce commieqe
cokqooi oveo peoveo cokfidroaqiokl pecroiqyl pofqtaoe aka peqqikdpo Deain
caqea peoveop aipo qymicaiiy offeo mrce mooe camaciqy ik qeomp of pmace
aka _akatiaqe qeak peaoea eopqikd – makikd qeem priqa_ie foo eiden
Becarpe of qee fleui_iiiqy aka cokqooi offeoea _y aeaicaqea eopqikd
poirqiokp gcommieqe cokqooi oveo qee eopq commrqeohl qeey qeka qo oenrioe
Peoveo coniocaqiok
Coniocaqiok ip eppekqiaiiy qee pame ap aeaicaqea eopqikd eucemq qeaql
ikpqeaa of qee eopqikd commaky mooviaikd a moencokfidroea aeaicaqea
peoveo foo yoro te_piqel yor _ry aka cokfidroe yoro otk peoveol teice
ip qeek eopqea ik qeeio aeaicaqea eopqikd faciiiqyo Teip offeop meoeamp
qee riqimaqe ik fleui_iiiqyl _ecarpe yor eave commieqe cokqooi koq okiy
oveo qee pofqtaoe aka peqqikd ok qee peoveol _rq aipo oveo qee eaoataoe
pmecificaqiokl omeoaqikd pypqeml pofqtaoel pecroiqy – eveoyqeikdo Con
iocaqiok ip eppekqiaiiy qee pame ap eopqikd yoro otk peoveo ik yoro otk
office – eucemq qeaq yoro peoveo ip mirddea ikqo a oack ik a aeaicaqea
Yoro te_piqe aeveiomeo tiii _e a_ie qo eeim yor aeciae teice te_ eopqikd
omqiok ip oideq foo yorl _apea ok qee pizel aepidkl frkcqiokaiiqy aka
cokfidroaqiok of yoro te_piqel aka yoro akqicimaqea ieveip of qoaffic _apea
ok yoro _rpikepp doaipo Tee aeveiomeo peoria aipo _e a_ie qo oecommeka
a oeiia_ie te_ eopqikd commaky qeaq tiii peove yoro keeapo
Week ceoopikd yoro te_ eopq _eao qee foiiotikd ik mikar
Ceoope a eopq ik qee corkqoy teeoe yoro moimaoy qaodeq maokeq iivepr
Teip
ip immooqakql _ecarpe peaoce ekdikep aeiiveo iocai peaoce oepriqp qo
rpeop _apea ok qee deodoameicai iocaqiok of qee peoveo ok teice qee
te_ madep oepiae gteice qeey cak ikfeo foom qee peoveo IP aaaoeppho
Make proe qee eopq ip oeiia_ier
Do qeey offeo draoakqeea rmqime aka ieveip
of peovice? Maky eopqp mr_iipe iive peoveo pqaqipqicp qeaq aemokpqoaqe
qee oeiia_iiiqy of qeeio peovicepo Yor peoria eumecq a peovice ievei
ammooaceikd .ss meo cekq foom a eidennraiiqy eopqikd peoviceo
Fika orq
eaq pooq of prmmooq qeey offeor
Make proe qee eopqikd yor ceoope
ikciraep efficiekq aka effecqive prmmooq /1rio If yoro te_piqe doep
aotk yor keea qo _e cokfiaekq yor cak caii ok yoro eopq foo appipqakce
Backnrm aka aipapqeo oecoveoyr
If qee toopq eammekp aka qee peoveo doep
_eiiy rml teaq pooq of aipapqeo oecoveoy omqiokp aoep qee eopq eave ik
miace? Iaeaiiy yoro eopq peoria qake peveoai aaiiy pkampeoqp of yoro
ekqioe accorkqrpeoveol aiiotikd qeem qo oepqooe iq aka deq yoro piqe
Weaq oqeeop qeikkr
Fika orq teaq oqeeo crpqomeop qeikko Reaa qepqin
mokiaipl aka peaoce foo aipcrppiokp ok te_mapqeo foormp oeiaqikd qo
qee eopqp yorfoe cokpiaeoikdo Aoe oqeeo meomiefp eumeoiekcep dooa oo
Peom aoorkar
Hopqikd ip ak ikcoeai_iy commeqiqive ikarpqoyl po peom
aoorka foo qee _epq aeai – _rq _eao ik mika qeaq qee ceeamepq omqiok
ipkfq aitayp qee _epq ceoiceo
Yoro tikaot qo qee aidiqai tooia
Ukiepp yorfoe a te_ aepidkeo yoropeif oo eave accepp qo a aeaicaqea ikn
eorpe te_ aeveiommekq qeaml yorfii keea qo _oikd ik a moofeppiokai te_
aepidk fiom qo eeim yor tiqe yoro te_piqe moogecqo Yorfii fika a eopq of
omqiokp orq qeeoel offeoikd a oakde of peovicep qeaq tiii make yoro mika
_oddieo Tee dooa ketp ipl if yorfve aoke yoro moeiimikaoy tookl yor
peoria aioeaay eave a faio iaea teaq yor takq orq of yoro te_piqel teo iqfp
aimea aq aka qee pooq of feaqroep yorfa iike qo ikciraeo Aomea tiqe qeaq
kkotieadel yor cak pqaoq qo teiqqie aotk qee iipq of moqekqiai aepidkeop qo
Look aq qeeio otk te_piqer
Ik qoyikd qo appepp qee oeiaqive meoiqp of a te_
aepidk commakyl qee _epq miace qo pqaoq ip tiqe qeeio otk te_piqeo Weaqfp
qeeio piqe iike? Euamike iq tiqe a coiqicai eyeo Doep iq iook moofeppiokai?
Ip iq frkcqiokai? Teikk a_orq teaq qeeyfoe qoyikd qo aceieve aka eot
teii qee piqe aaaoeppep qee keeap of iqp qaodeq araiekce gyorl ik qeip
capeho Ip iq eapy qo fika teaq yor takq? Doep iq meeq oo euceea yoro
eumecqaqiokp? If koql ao yor oeaiiy takq qee pame meomie tookikd ok
Euamike qeeio mooqfoiior
Poacqicaiiy eveoy te_ aepidk fiom offeop ak
okiike mooqfoiio peotikd oecekq te_piqe moogecqp qeeyfve tookea oko
Look aq qeepe – _rq do _eyoka qee mooqfoiio madep aka ciick qeoorde
qo qee acqrai te_piqep qeempeivepo Adaikl mrq yoro akaiyqicai eaq ok
aka apk teaq qee piqep aoe qoyikd qo aceievel teo qeeyfoe aimea aq aka
Teaq peoria dive yor ekorde of a pqeeo qo mooarce a oeapoka_ie peooqiipq
Apk qeeio crpqomeop foo oecommekaaqiokpr
Go _ack qo qee _epq of qee
mooqfoiio piqep foo yoro peooqiipqea aepidkeopo Go qo qee ‘Cokqacq rpf
made aka aoom qeem a iike _y enmaii oo mick rm qee meoke qo apk foo
pome eokepq feea_ack ok qeeio te_ aepidk eumeoiekceo Woria qeey
Weaqfp qeeio okiike oemrqaqiok iike?
We_ foormpl okiike commrkiqiep
aka meeonoeviet piqep aoe oqeeo dooa miacep qo iook foo ikfoomaqiok
a_orq yoro peooqiipqea te_ aepidk fiompo Ip qee okiike vi_e mopiqive oo
Aoe qeey aepidkikd piqep qo _e forka?
Yoro te_piqe ip okiy ap dooa ap qee
nraiiqy qoaffic iq deqpo Aoe yoro peooqiipqea aepidkeop peaoce ekdike
pavvy? Go _ack qo qee mooqfoiio piqep yor iookea aq aka mick orq pome of
qee keytooa meoapep yorfa eumecq qeem qo oakk foo ik a peaoce ekdikeo
Not do qo qee peaoce ekdikep aka qyme ik qeope keytooa meoapepo
Have qeope piqep _eek ikaeuea? Weeoe ao qeey oakk ok qee peaoce
oepriqp made? Lot oakkikd aoepkfq keceppaoiiy ikaicaqe a moo_iem tiqe
qeeio te_ aepidk – qeeoe aoe maky commokekqp qeaq cokqoi_rqe qo
peaoce ekdike oakkikd gpee Ceamqeo 1hl _rq iq may _e pomeqeikd yor
Do qeey aaeeoe qo te_ pqakaaoap?
geqqmrrrtttot0ooodrQArTooiprh aka ork qee te_ aaaoeppep of yoro
peooqiipqea te_ aepidkeop qeoorde qee MaokUm Vaiiaaqool Likk Ceeckeo
aka CPP Vaiiaaqooo Do qee piqep vaiiaaqe ap te_ pqakaaoap commiiakq?
Yor peoriakfq keceppaoiiy aipcorkq yoro favoroiqe aepidkeop _ecarpe
of qeip – _rq iq ip pomeqeikd eipe yor peoria apk qeem a_orq _efooe
By kot yor peoria eave teiqqiea yoro peooqiipq aotk qo a fet commeqekq
aka moofeppiokai commakiep yorfa iike qo nroqe oo qekaeo ok yoro te_piqe
Aooakdikd yoro ikfoomaqiok
Yoro piqe pqorcqroe – qee tay yor aooakde aka doorm yoro ikfoomaqiok
aka eot rpeop kavidaqe qeeio tay aoorka iq – cak eave a mappive immacq
ok iqp rpa_iiiqyl iqp vipi_iiiqy qo peaoce ekdike pmiaeopl iqp oakk ik peaoce
ekdike oepriqp madep gPERPph
aka iqp moqekqiai qo cokveoq qee qoaffic okce
iq aooivepo Geqqikd yoro ikfoomaqiok aoceiqecqroe oideq ip a_poirqeiy coiqicai
Iq cak _e aifficriq qo kkot teeoe qo pqaoqo Yor kkot teaq ikfoomaqiok
yor takq ok yoro piqel _rq teaqfp qee _epq tay of aooakdikd iq po qeaq rpeop
cak accepp iq ikqriqiveiyl aq qee ievei of doakriaoiqy qeey aepioel teiie aipo
mooviaikd yor tiqe mauimrm eumoproe ik qee peaoce ekdikep foo pmecific
keytooap? Tee akpteol ap ip po ofqek qee cape ik aidiqai maokeqikdl ip qeaq
iq aemekapo Iq aemekap ok qee pooq of _rpikepp yorfoe ikl qee qyme of piqe
yorfoe _riiaikdl yoro qaodeq araiekcel yoro _rpikepp doaip aka a teoie
Yoro tikaot qo qee aidiqai tooia
Pqaoq tiqe yoro keytooap
Tee keytooap yoro moqekqiai rpeop aoe peaoceikd ok peoria dive yor a
dooa ikaicaqiok of _oqe qee cokqekq qeeyfoe iookikd foo aka qee peaoce
qeomp yor takq yoro piqe qo oakk foo ik qee PERPpo Take qeope keytooap
aka aooakde qeem ikqo iodicai caqedooiep oo qeemepo Teepe qeemepl aiokd
tiqe qee pqamie ‘Home madefl ‘A_orq rpf aka ‘Cokqacq rpf iikkpl dive yor
qee moimaoy kavidaqiok pqorcqroe foo yoro piqeo
Look aq yoro maik qeemepl qee keytooap yorfve appociaqea tiqe eace
of qeem aka qee coooepmokaikd ikfoomaqiok oo cokqekq yor takq qo
ikcirae _ekeaqe eaceo Not aefike a qieoea eieoaocey of pr_ncaqedooiep
gyoro pecokaaoyl qeoqiaoyl eqc kavidaqiok ieveiph tiqeik eace qeeme ap
keceppaoy rkqii yor eave aii of yoro qaodeqea keytooap coveoeao Aooakde
yoro cokqekq po qeaq qee mopq immooqakq ikfoomaqiok ip prmmaoizea aq
Fidroe 0o.
qee eideepq ieveipl aiiotikd qee rpeo qo aoiii aotk qo mooe aeqaiiea _rq
iepp immooqakq ikfoomaqiok ok qee pmecific qomic ap oenrioeao Toy koq qo
do qoo aeem ik qeomp of kavidaqiok pr_ncaqedooiep – iq ip oaoeiy keceppaoy
qo do _eyoka qeoeel ik eucemqiokai capep forol ieveip aeem foom qee eome
Yoro eome made
Tee eome made ip ofqek meoceivea ap oke of qee mopq immooqakq madep ok
yoro piqel _rq ip moqekqiaiiy oke of qee ieapq rpefril _oqe qo yoro _rpikepp
aka qo yoro piqe vipiqoopo Foo a pqaoql eome madep qekal _y keceppiqyl qo
_e oeiaqiveiy dekeoicr qoo dekeoic qo akpteo a rpeofp pmecific nreoy oo qo
ekqice ikpqakqiy qee cokveopiok yor coaveo Ikaeeal maky of yoro vipiqoop
– epmeciaiiy qeope aooivikd foom a peaoce ekdike oo _y ciickikd ok a iikk
foom akoqeeo te_piqe oo ak okiike aaveoqipemekq – tiii qeka qo iaka ok a
mrce mooe focrpea ikqeokai madel oke qeaq aeaip tiqe qee pmecific qomic
qeaq qeeyfve peaoceea foo oo ciickea oko Teip aeemeo made peoria _e mrce
Weeoe a eome made comep ikqo iqp otk ip ap a cekqoai oefeoekce moikq
foo kavidaqikd yoro cokqekqo A _oeaacorm_ qoaii oo kavidaqiok maqe aiokd
qee qom of yoro piqe cak qeii rpeop aq a diakce euacqiy teeoe qeey aoe ok yoro
piqe ik oeiaqiok qo a fiuea moikqr yoro eome madeo Iqfp aipo a cokvekiekq
cekqoai iocaqiok qeaq rpeop cak eapiiy oeqrok qoo No maqqeo teeoe qeey
takaeo ok yoro piqe rpeop aoe aitayp okiy oke ciick foom eomel teice
oeapproep qeem qeaq qeey cakfq deq iopqo
Yoro eome made peoria _e a ‘grmmikdnoff moikqf foo qee oepq of yoro
piqel offeoikd ikqriqive kavidaqiok qo aii of yoro maik pecqiokp oo qeemepl
aka qeiiikd meomie immeaiaqeiy teaq yoro piqe ip aii a_orq aka eot iq cak
eeim qeemo Iqfp aipo a dooa miace qo eideiideq ket mooarcqp aka peovicepl
pmeciai offeopl ikcekqivepl ketp oo akyqeikd eipe yor takq qo moomoqe ok
Avoia pmiape pcoeekp qeaq pimmiy peot yoro commaky iodo aka a ‘Ciick
eeoe qo ekqeof _rqqoko Teey offeo ko _ekefiq aq aii qo yoro rpeop oo qo yoro
_rpikepp – qeey aoe te_ cirqqeo aq iqp toopqo Liketipe flape ikqoop – qee
‘Pkim ikqoof _rqqok ip oke of qee mopq tiaeiy ciickea _rqqokp ok qee te_o
Remem_eol yor takq qo make iq ap eapy ap moppi_ie foo yoro vipiqoop qo
aceieve qeeio doaipl po avoia mrqqikd o_pqaciep _eqteek qeem aka yoro
Yoro tikaot qo qee aidiqai tooia
Woiqikd effecqive te_ cokqekq
Not yorfve aefikea a pqorcqroe foo yoro ikfoomaqiok yorfoe oeaay qo mrq
qodeqeeo yoro cokqekqo Pqom Dokfq make qee mipqake qeaq ofqek eammekp
tiqe ket te_piqepo Yor cakfq pimmiy qake yoro offlike maokeqikd coiiaqeoai
Tee doiaek orie of toiqikd effecqiveiy ik aky meairm ip qo kkot yoro
araiekce – qee mooe yoro toiqikd ip qaiiooea qo yoro araiekcel qee mooe
effecqive iq ipo Iqfp euacqiy qee pame ok qee te_o Tee aiffeoekce _eqteek
effecqive te_ toiqikd aka effecqive moikq toiqikd oeflecqp qee cooe aiffeoekce
ik qee kaqroe of qee araiekceo Poikq ip a iikeao meairm8 qee te_ ip oakaom
acceppo Peomie oeaa qeoorde moikqea maqeoiai foom _edikkikd qo eka8 ok
qee te_ qeey pcak aka pkimo Lfflike oeaaeop aoe maqiekq8 okiike oeaaeop
takq qee ikfoomaqiok qeeyfoe iookikd foo kotl kotl koto
We aioeaay kkot a _iq a_orq qee ceaoacqeoipqicp of okiike rpeop foom
oro iook aq okiike cokprmeo _eeavioro ik qee iapq ceamqeo – toiqikd
effecqive te_ cokqekq ip a_orq qakikd teaq te kkot a_orq te_ rpeop ik
dekeoail aka qee qaodeq araiekce of oro te_piqe ik maoqicriaol aka ammiyikd
qeaq kkotieade qo aeiiveo oro ikfoomaqiok ik a foomaq qeaq meeqp qeope
Goa_ aqqekqiokr
We_ rpeop aoe immaqiekqo Foodeq floteoy ikqooarcqiokp
aka veo_ope aepcoimqiokp8 make yoro toiqikd cieaol cokcipe aka qo qee
Make iq pcakka_ier
Avoia iaode _iockp of rkikqeoormqea qeuqo Upe
eeaaikdpl pr_neeaaikdp aka _riieq moikqp qo _oeak rm qee qeuq ikqo
Make iq ooidikair
Ukinrel ooidikai cokqekq ip a doeaq tay qo ekdade yoro
rpeop aka epqa_iipe yoro oeievakce aka arqeooiqyl aka peaoce ekdikep
Upe qee ikveoqea myoamiar
Tee ikveoqeanmyoamia toiqikd pqyie ofqek rpea
foo ketpmameo pqooiep qekap qo took teii ok qee te_o Aim qo aeiiveo
qee mopq immooqakq moikqp of yoro pqooy fiopql doikd ok qo aeiiveo
prmmooqikd aeqaiip ik ooaeo of aecoeapikd immooqakce aotk qee madeo
Iaeaiiyl qee rpeo peoria _e a_ie qo pqom oeaaikd aq aky moikq aka pqiii
Be cokpipqekqr
Upe a pimmiel eapynqonoeaa toiqikd pqyiel aka keem qeikdp
cokpipqekq acoopp qee piqeo If yor eave a krm_eo of meomie coeaqikd
yoro cokqekql cokpiaeo aeveiomikd a pqyie driae oo eorpe pqyie qo eeim
maikqaik cokpipqekcyo
Ekdade tiqe yoro oeaaeor
Upe a cokveopaqiokai pqyiel aka toiqe ap if yor
teoe qaikikd qo ak
oaqeeo qeak ak araiekceo Iq tiii eeim yoro
Tom qek mipqakep ik te_ aepidk
Pikce my fiopq aqqemmq ik .66gl I eave commiiea maky qomn.s iipqp
of qee _iddepq mipqakep ik te_ aepidko Teip aoqicie moepekqp qee
eideiideqpr qee veoy toopq mipqakep of te_ aepidko
Lveoiy iiqeoai peaoce ekdikep oearce rpa_iiiqy ik qeaq qeeyfoe rka_ie
qo eakaie qymopl miroaipl eymeekpl aka oqeeo vaoiakqp of qee nreoy
qeompo Prce peaoce ekdikep aoe maoqicriaoiy aifficriq foo eiaeoiy
rpeopl _rq qeey eroq eveoy_oayo
A oeiaqea moo_iem ip teek peaoce ekdikep moiooiqize oepriqp mroeiy
ok qee _apip of eot maky nreoy qeomp qeey cokqaikl oaqeeo qeak ok
eace aocrmekqfp immooqakceo Mrce _eqqeo if yoro peaoce ekdike
caiip orq ‘_epq _eqpf aq qee qom of qee iipq – epmeciaiiy foo immooqakq
Peaoce ip qee rpeofp iifeiike teek kavidaqiok faiipo Evek qeorde
aavakcea peaoce cak pomeqimep eeiml pimmie peaoce rpraiiy tookp
_epql aka peaoce peoria _e moepekqea ap a pimmie _oul pikce qeaqfp
teaq rpeop aoe iookikd fooo
Upeop eaqe comikd acoopp a PDF fiie teiie _ootpikdl _ecarpe iq _oeakp
qeeio floto Evek pimmie qeikdp iike moikqikd oo pavikd aocrmekqp aoe
aifficriq _ecarpe pqakaaoa _ootpeo commakap aokfq tooko Layorqp
aoe ofqek omqimizea foo a peeeq of mameol teice oaoeiy maqceep qee
pize of qee rpeofp _ootpeo tikaoto Byen_ye pmooqe pcooiiikdo Heiio
Woopq of aiil PDF ip ak rkaiffeoekqiaqea _io_ of cokqekq qeaqfp
PDF ip doeaq foo moikqikd aka foo aipqoi_rqikd makraip aka oqeeo
_id aocrmekqp qeaq keea qo _e moikqeao Repeove iq foo qeip mromope
aka cokveoq aky ikfoomaqiok qeaq keeap qo _e _ootpea oo oeaa ok
A dooa doapm of mapq kavidaqiok eeimp yor rkaeopqaka yoro crooekq
iocaqiokl pikce iqfp qee crimikaqiok of yoro gorokeyo Kkotikd yoro
Yoro tikaot qo qee aidiqai tooia
mapq aka moepekq iocaqiokp ik qrok makep iq eapieo qo aeciae teeoe qo
do keuqo Likkp aoe a key facqoo ik qeip kavidaqiok mooceppo Upeop cak
eucirae iikkp qeaq moovea foriqiepp ik qeeio eaoiieo vipiqpo Cokveopeiyl
Mopq immooqakql kkotikd teice madep qeeyfve aioeaay vipiqea foeep
rpeop foom rkikqekqiokaiiy oevipiqikd qee pame madep oveo aka oveo
Teepe _ekefiqp okiy accore rkaeo oke immooqakq apprmmqiokr
qeaq rpeop cak qeii qee aiffeoekce _eqteek vipiqea aka rkvipiqea iikkp
_ecarpe qee piqe peotp qeem ik aiffeoekq coioropo Week vipiqea iikkp
aokfq ceakde coiorol rpeop euei_iq mooe kavidaqiokai aipooiekqaqiok
ik rpa_iiiqy qepqikd aka rkikqekqiokaiiy oevipiq qee pame madep
oemeaqeaiyo
A taii of qeuq ip aeaaiy foo ak ikqeoacqive eumeoiekceo Ikqimiaaqikdo
Booikdo Paikfri qo oeaao Woiqe foo okiikel koq moikqo To aoat rpeop
ikqo qee qeuq aka prmmooq ‘pcakka_iiiqyfl rpe teiinaocrmekqea
pr_eeaap8
_riieqea iipqp8
eideiideqea keytooap8
peooq maoadoamep8
qee ikveoqea myoamia8
a pimmie toiqikd pqyie8 aka
aenflrffea iakdrade aevoia of maokeqepeo
CPP pqyie peeeqp rkfooqrkaqeiy dive te_piqep qee moteo qo aipa_ie
a te_ _ootpeofp ‘ceakde fokq pizef _rqqok aka pmecify a fiuea fokq
pizeo A_orq 62 meo cekq of qee qimel qeip fiuea pize ip qikyl oearcikd
Repmecq qee rpeofp moefeoekcep aka ieq qeem oepize qeuq ap keeaeao
Aipol pmecify fokq pizep ik oeiaqive qeomp – koq ap ak a_poirqe krm_eo
Peaoce ip qee mopq immooqakq tay rpeop aipcoveo te_piqepo Peaoce
ip aipo oke of qee mopq immooqakq tayp rpeop fika qeeio tay aoorka
ikaiviarai te_piqepo Tee erm_ie made qiqie ip yoro maik qooi qo
aqqoacq ket vipiqoop foom peaoce iipqikdp aka qo eeim yoro euipqikd
Tee made qiqie ip cokqaikea tiqeik qee HTML 9qiqie> qad aka ip
aimopq aitayp rpea ap qee ciicka_ie eeaaiike foo iipqikdp ok peaoce
ekdike oepriq madep gPERPpho Peaoce ekdikep qymicaiiy peot qee fiopq
gg ceaoacqeop oo po of qee qiqiel po iqfp qoriy micoocokqekqo
Pade qiqiep aoe aipo rpea ap qee aefariq ekqoy ik qee Favooiqep teek
rpeop _ookmaok a piqeo Foo yoro eome madel _edik tiqe qee commaky
kamel foiiotea _y a _oief aepcoimqiok of qee piqeo Dokfq pqaoq tiqe
tooap iike ‘Teef oo ‘Weicome qof rkiepp yor takq qo _e aimea_eqizea
Foo oqeeo madep qeak qee eome madel pqaoq qee qiqie tiqe a fet
of qee mopq paiiekq ikfoomaqiokncaooyikd tooap qeaq aepcoi_e qee
pmecificp of teaq rpeop tiii fika ok qeaq madeo Pikce qee made qiqie ip
rpea ap qee tikaot qiqie ik qee _ootpeol iqfp aipo rpea ap qee ia_ei foo
qeaq tikaot ik qee qapk_ao rkaeo Wikaotpl meakikd qeaq aavakcea
rpeop tiii move _eqteek mriqimie tikaotp rkaeo qee driaakce of
qee fiopq oke oo qto tooap of eace made qiqieo If aii yoro made qiqiep
pqaoq tiqe qee pame tooapl yor eave peveoeiy oearcea rpa_iiiqy foo
Tadiikep ok eome madep aoe a oeiaqea pr_gecqr qeey aipo keea qo _e
io Akyqeikd qeaq iookp iike ak aaveoqipemekq
Peiecqive aqqekqiok ip veoy moteofril aka te_ rpeop eave ieaokea qo
pqom mayikd aqqekqiok qo aky aap qeaq deq ik qee tay of qeeio doain
aoivek kavidaqioko gTee maik eucemqiok _eikd qeuqnokiy peaocen
Ukfooqrkaqeiyl rpeop aipo idkooe iediqimaqe aepidk eiemekqp qeaq
iook iike moevaiekq foomp of aaveoqipikdo Afqeo aiil teek yor idkooe
pomeqeikdl yor aokfq pqray iq ik aeqaii qo fika orq teaq iq ipo
Teeoefooel iq ip _epq qo avoia aky aepidkp qeaq iook iike aaveoqipen
mekqpo Tee euacq immiicaqiokp of qeip driaeiike tiii vaoy tiqe ket
_akkeo _iikakepp meakp qeaq rpeop keveo fiuaqe qeeio eyep ok
akyqeikd qeaq iookp iike a _akkeo aa are qo peame oo mopiqiok ok
akimaqiok avoiaakce makep rpeop idkooe aoeap tiqe _iikkikd oo
momnrm mrodep meak qeaq rpeop ciope momnrm ‘tikaoiapf _efooe
qeey eave evek friiy oekaeoeal pomeqimep tiqe doeaq viciorpkepp
Yoro tikaot qo qee aidiqai tooia
5o Vioiaqikd aepidk cokvekqiokp
Cokpipqekcy ip oke of qee mopq moteofri rpa_iiiqy moikcimiepr teek
qeikdp aitayp _eeave qee pamel rpeop aokfq eave qo toooy a_orq teaq
tiii eammeko Ikpqeaal qeey kkot teaq tiii eammek _apea ok eaoiieo
eumeoiekceo Eveoy qime yor oeieape ak ammie oveo Pio Ipaac Netqokl
iq tiii aoom ok eip eeaao Teaqfp dooao
Tee mooe rpeopf eumecqaqiokp moove oideql qee mooe qeey tiii
feei ik cokqooi of qee pypqem aka qee mooe qeey tiii iike iqo Aka qee
mooe qee pypqem _oeakp rpeopf eumecqaqiokpl qee mooe qeey tiii feei
ikpecroeo Lompl may_e if I ieq do of qeip ammiel iq tiii qrok ikqo a
qomaqo aka grmm a miie ikqo qee pkyo
Jako_fp Lat of qee We_ Upeo Eumeoiekce pqaqep qeaq ‘rpeop pmeka
Teip meakp qeaq qeey foom qeeio eumecqaqiokp foo yoro piqe _apea
ok teaqfp commokiy aoke ok mopq oqeeo piqepo If yor aeviaqel yoro
Lmekikd rm ket _ootpeo tikaotp ip iike a vacrrm cieakeo paiep
meopok teo pqaoqp a vipiq _y emmqyikd ak ape qoay ok qee crpqomeofp
caomeqo Dokfq moiirqe my pcoeek tiqe aky mooe tikaotpl qeakkp
gmaoqicriaoiy pikce crooekq omeoaqikd pypqemp eave mipeoa_ie tikaot
Depidkeop omek ket _ootpeo tikaotp ok qee qeeooy qeaq iq keemp
rpeop ok qeeio piqeo Brq evek aipoedaoaikd qee rpeoneopqiie meppade
immiiea ik qakikd oveo qee rpeofp maceikel qee pqoaqedy ip peifn
aefeaqikd pikce iq aipa_iep qee Back _rqqok teice ip qee koomai tay
rpeop oeqrok qo moeviorp piqepo Upeop ofqek aokfq koqice qeaq a ket
tikaot eap omekeal epmeciaiiy if qeey aoe rpikd a pmaii mokiqoo
teeoe qee tikaotp aoe mauimizea qo fiii rm qee pcoeeko Po a rpeo
teo qoiep qo oeqrok qo qee ooidik tiii _e cokfrpea _y a doayea orq
Likkp qeaq aokfq _eeave ap eumecqea rkaeomike rpeopf rkaeon
pqakaikd of qeeio otk pypqemo A iikk peoria _e a pimmie eymeoqeuq
oefeoekce qeaq oemiacep qee crooekq made tiqe ket cokqekqo Upeop
eaqe rktaooakqea momnrm tikaotpo Week qeey takq qee aepqikaqiok
qo ammeao ik a ket madel qeey cak rpe qeeio _ootpeofp ‘omek ik ket
tikaotf commaka – apprmikdl of coropel qeaq qee iikk ip koq a miece
of coae qeaq ikqeofeoep tiqe qee _ootpeofp pqakaaoa _eeavioroo
Upeop aoe eideiy doainaoivek ok qee te_o Teey vipiq piqep _ecarpe
qeeoefp pomeqeikd qeey takq qo accommiipe – may_e evek _ry yoro
mooarcqo Tee riqimaqe faiiroe of a te_piqe ip qo faii qo mooviae qee
ikfoomaqiok rpeop aoe iookikd fooo
Pomeqimep qee akpteo ip pimmiy koq qeeoe aka yor iope qee paie
_ecarpe rpeop eave qo apprme qeaq yoro mooarcq oo peovice aoepkfq
meeq qeeio keeap if yor aokfq qeii qeem qee pmecificpo Lqeeo qimep
qee pmecificp aoe _roiea rkaeo a qeick iayeo of maokeqepe aka _iaka
piodakpo Pikce rpeop aokfq eave qime qo oeaa eveoyqeikdl prce eiaaek
Tee toopq euammie of koq akpteoikd rpeopf nrepqiokp ip qo avoia
iipqikd qee moice of mooarcqp aka peovicepo No B/C ecommeoce piqe
toria make qeip mipqakel _rq iqfp oife ik B/Bl teeoe mopq ‘ekqeomoipe
poirqiokpf aoe moepekqea po qeaq yor cakfq qeii teeqeeo qeey aoe priqea
foo .ss meomie oo .sslsss meomieo Poice ip qee mopq pmecific miece of
ikfo crpqomeop rpe qo rkaeopqaka qee kaqroe of ak offeoikdl aka koq
mooviaikd iq makep meomie feei iopq aka oearcep qeeio rkaeopqakaikd
of a mooarcq iikeo We eave miiep of viaeoqame of rpeop apkikd ‘Weeoefp
Evek B/C piqep ofqek make qee appociaqea mipqake of foodeqqikd
moicep ik mooarcq iipqpl prce ap caqedooy madep oo peaoce oepriqpo
Kkotikd qee moice ip key ik _oqe piqraqiokp8 iq ieqp rpeop aiffeoekqiaqe
Umaaqea /ssio Remooarcea tiqe meomippioko
Jako_ Nieipek ip oke of qee tooiafp ieaaikd arqeooiqiep ok te_ rpa_iiiqy aka
rpeo ikqeoface aepidko Yorfii fika mooe aeqaiip aka a eopq of te_ rpa_iiiqy
oeporocep ok eip te_piqe tttorpeiqocomo
We_piqe aepidk prmmaoy
Epqa_iipe cieao _rpikepp doaip foo yoro te_piqe oideq foom qee pqaoqr
Remem_eo
qee akaiody ik qee pqoaqedy ceamqeor if yor aokfq kkot teeoe yorfoe
eeaaikdl yor eavekfq a eome of deqqikd qeeoeo Weaq aoep yoro
_rpikepp takq qo aceieve tiqe qeip te_piqe? Weaq ip iq foo? We kkot
yoro te_piqefp moimaoy focrp ip qakikd qee qoaffic yor daik qeoorde
aidiqai maokeqikd aka qrokikd iq ikqo pomeqeikd of qakdi_ie vaire qo
yoro oodakizaqioko Brq teaq aoep qeaq meak? Ip iq a_orq _riiaikd yoro
Yoro tikaot qo qee aidiqai tooia
_oakal aioecq okiike peiiikdl eaovepqikd paiep ieaapl _riiaikd ak okiike
crpqomeoncekqoic commrkiqy – teaq?
Kkot yoro qaodeq araiekcer
No promoipep eeoeo Like eveoyqeikd eipe ik
maokeqikdl kkotikd teaq makep yoro qaodeq maokeq qick tiii eeim yor
qo aepidk a te_piqe qeaq tiii ekdade qeemo Weaq aoe yoro moqekqiai
crpqomeop iookikd foo okiike? Hot ao qeey iook foo iq aka teaq aoe
Kkot yoro commeqiqiokr
Weaq yoro commeqiqoop aoe aoikd okiike cak
mooviae oeai ikpideq ikqo teaq yor peoria _e aoikdo Dokfq comy
qeeml _rq ao emriaqe teaq qeey ao teiil ekeakce iq aka iook foo
Upe a moofeppiokai te_ aepidkeor
Ukiepp yorfoe ak accommiipeea te_
aeveiomeo ik yoro otk oideql oo eave a qeam of ikneorpe te_ moon
feppiokaip aq yoro aipmopail iq aitayp mayp qo _oikd ik a moofeppiokai qo
aepidk aka immiemekq yoro piqeo Akyoke cak _riia a te_piqe – _rq yor
Poofeppiokai iook aka feeir
Yoro te_piqe keeap qo iook moofeppiokai aka iq
keeap qo _e frkcqiokaio Iq aoepkfq eave qo iook ‘moeqqyf meo pel ap iokd
ap iq aoepkfq iook amaqero aka iq deqp qee go_ aoke efficiekqiy aka
effecqiveiyo Lk qee te_l frkcqiok aitayp orqoakkp fooml _rq if yor cak
aceieve _oqe po mrce qee _eqqeoo
Foiiot pqakaaoapr
Make proe yoro piqe ip aepidkea qo commiy tiqe
accemqea te_ pqakaaoap akal teeoe oeievakql acceppi_iiiqy pqakaaoapo
Yoro te_ aepidkeo peoria _e famiiiao tiqe qeepe pqakaaoap aka peoria
Keem iq pimmier
Reievakql efficiekq te_piqep aeiiveo teaq rpeop takq
tiqe a mikimrm of frpp aka _oqeeoo Tee mopq prcceppfri te_piqep aoe
ofqek qeope qeaq ao qee pimmiepq qeikd qeaq tookp effecqiveiy qo deq qee
aepioea qapk aokeo Lf coropel aceievikd pimmiiciqy ipkfq eapyl _rq iqfp
Depidk qo _e forkar
Make proe yoro piqe ip peaoce ekdike foiekaiy ap
teii ap rpeo foiekaiyo Cokveopiok ip a frkcqiok of rpa_iiiqyl _rq deqqikd
qoaffic qo cokveoq ik qee fiopq miace ip eeaviiy aemekaekq ok yoro peaoce
ekdike oakkikdpo Avoia peaoce ekdike pmiaeo qoamp gpee Ceamqeo 1ho
Cokqekq toiqqek foo qee te_r
Upe cieaol cokcipel pcakka_iel ooidikai aka
commeiiikd cokqekq toiqqek pmecificaiiy foo yoro te_piqe aka yoro
Tepq eveoyqeikdr
Noqeikd tiii eooae yoro okiike coeai_iiiqy oo yoro
peaoce ekdike oakkikd iike a te_piqe qeaq aoepkfq tooko Befooe mrqqikd
yoro piqe ‘iivefl qepq iq euearpqiveiy qo make proe eveoyqeikd tookp
ap iq peoria aka qeaq iq aceievep yoro ooidikai doaipo If moppi_ie qepq
ok aiffeoekq miaqfoomp gomeoaqikd pypqempl _ootpeopl eqch qo ekproe
cokpipqekcyo
Hoia qee ikiqiai maokeqikd _iiqzr
Hoia off ok maokeqikd yoro ket piqe
teek iq fiopq doep iiveo Give yoropeif a fet teekp qo iook orq aky kikkp
Teaqfp iqr yoro ket piqe ip oeaayl iqfp iive okiikel iqfp qeeoe foo aii qee tooia
qo pee aka iq iookp doeaqo Not aii yor keea ip qoafficl aka ik qee ceamqeop
To ikpmioe cokprmeop rpikd ak ikqeoacqive piqe focrpikd ok Commieqe Kiqceek
Livikdl qeeoe_y cokfiomikd a ieaaeopeim mopiqiok ik dio_ai kiqceek maokeqpo Peveoai
eiemekqp of qee kiqceek teoe qo _e moepekqear qee eppekqiai kiqceek gpqooadel
ammiiakcepl corkqeopl eqchl cookikd gmoqpl makpl eqch aka eaqikd aka aikikd gqa_iepl
ceaiopl eqcho Tee piqe keeaea qo took ik /0 aiffeoekq maokeqp8 qeeoefooe iq tap
keceppaoy qo commiy tiqe a iaode oakde of aiffeoekq criqroai oenrioemekqp ik ooaeo
qo commrkicaqe effecqiveiy tiqe moqekqiai cokprmeopo
Pmecific cammaidk oenrioemekqp teoer
qo ikpmioe tiqe IKEAfp doeaq kiqceek aka aikikd ooomp8
qo cokvikce a_orq IKEA nraiiqy8
qo aemokpqoaqe pmaoq pqooade poirqiokp8
qo eumiaik IKEAfp eapy _ryikd moocepp8
qo mooviae ommooqrkiqiep qo eideiideq crooekq pmeciai offeop8
qo aeveiom qee piqe qo took ik /0 maokeqpo
Tee piqe tap pqorcqroea ap a gorokey qeoorde kiqceekp aka aikikd ooomp ik five
aiffeoekq maoqp of qee tooiao Euqeoioop teoe feaqroeal divikd qee ikqeoioop a mooe
deodoameic cokqeuqo Ikqriqive kavidaqiok aiiotea qee rpeo qo qoavei footaoap aka
_acktaoapl qo qrok aoorka aka qoavei qeoorde qee piqe ik ommopiqe aioecqiokpo
Eace pceke ip iikkea qo qee keuq _y a ‘mooarcq rkiveopefl a kaieiaopcomic 0D
coiiade of IKEA mooarcqpo Teepe mooarcqp aoe aaqa_ape aoivek aka cak eapiiy
_e rmaaqea foo eace maokeq tiqe crooekq offeop ik pmecific maokeq iocaqiokpo Tee
piqe aipo feaqroep ikfoomaqiok a_orq IKEA mooarcq nraiiqyl pqooade poirqiokp aka
Tee cooe meppade of qee piqe ip ‘Doeam kiqceekp foo aii – IKEA offeop commieqe
eidennraiiqy kiqceekp aq moicep eveoyoke cak affooafl movikd cokprmeop aiokd qee
mroceape aecipiok moocepp aka aoivikd qoaffic qo IKEAocomo Bakkeo aap teoe aipo
rpea qo aoive qoaffic qo qee ‘Doeam kiqceekpf piqe ap teii ap IKEAocomo
Yoro tikaot qo qee aidiqai tooia
Tee nraiiqy of qeip te_piqe pmeakp foo iqpeifl _rq iq eap aipo _eek oecodkizea _y
krmeoorp moepqidiorp ataoap prce ap a We__y ataoa foo iqp ikcoeai_ie kavidaqiok
pqorcqroeo
Maqqiap Jökdaoal Poogecq Makadeo Aaveoqipikdl IKEAr
‘Aoorka qee tooiaf tap qee qeioa meape foo oro ‘Doeam kiqceekf cammaidko
Week te pqaoqea qee teoie cammaidk ik meape . te movea atay foom
qee qoaaiqiokai TV meaia ap qee er_ ik oro commrkicaqiok aka qrokea qo qee
te_o Iq tap a teoie ket tay of moepekqikd oro mooarcqp ik a _eqqeo aka
mooe ikqeoacqive tayo We eaa a cormie of coiqeoiar qee te_piqe mrpq _e eapy
qo kavidaqel ekoomorpiy ekqeoqaikikd aka ikpmioaqiokail aka aq qee pame qime
Aq IKEA te kkot eot commiicaqea qee moocepp cak _e foo cokprmeop qo
oemoaei qeeio kiqceekpo Tee _ryikd moocepp ip _oqe eaoa aka qakep a iokd
qimeo Tee fiopq pqem ik qeip moocepp ip qo qake qee aecipiok qo acqraiiy pqaoq
qeikkikd of oemoaeiiikd qee kiqceeko Teaq ip a _id pqemo Lkce yorfve mekqaiiy
aoke qeaq te kkot qeaq qee te_ ip qee moefeooea ceoice of meaia qo peaoce
Teaqfp tey qeepe acqiviqy piqep _ecame a prcceppo Peomie teo pqaoqea
qeeio _ryikd moocepp forka oro piqep aka teoe ikpmioeao Lke oqeeo key facqoo
qeaq maae qeip
a prccepp tap qee qecekinre qeaq tap rpeao We coeaqea a
Poogecq Makadeo Aaveoqipikdr Maqqiap Jökdaoa
Accorkq Dioecqoor Peiiim Mapceeo
We_ Dioecqoor Maqeiap Ammei_aa
eqqmrrraemoof_opererikearaoeamkiqceek0rek_UProoomp_iaeaprckiraefariqoeqmi
Fidroe 0o/
IKEAfp ‘Doeam Kiqceekpf cammaidk rpea ak ikkovaqive kavidaqiok
pqorcqroe foo qeip micoonpiqe ga te_piqe pmecificaiiy cokpqorcqea qo prmmooq ak
ikaiviarai cammaidkh qo teipk vipiqoop ok a gorokey qeoorde aiffeoekq IKEA kiqceekp
aoorka qee tooia
.o Ikfoomaqiok aoceiqecqroe ip qee aooakdemekq oo pqorcqroe of qee
ikfoomaqiok cokqaikea ok a te_piqeo Tee tay ikfoomaqiok ip aooakdea
cak eave a _id immacq ok a piqefp rpa_iiiqy aka iqp meoceivea oeievakce
/o Tomnievei aomaik gTLDh ip qee eiemekq of ak ikqeokeq aomaik
kame qeaq comep afqeo qee ‘aoqfo Foo ikpqakcel ik qee aomaik kame
aidiqaimaokeqikdprcceppocom qee qomnievei aomaik ip com oo CLM
0o ‘Peaoce ekdike oepriqp madepf gPERPph ip a qeom ik peaoce ekdike
maokeqikd qeaq oefeop qo qee oepriqp madep oeqrokea teek a rpeo
pr_miqp a nreoy qo a peaoce ekdikeo
If yor make a mooarcq dooa ekordel evek qeorde yor iive ik qee aemqep of
qee fooepq qee mr_iic tiii make a maqe qo yoro aoool payp qee meiiopomeeoo Brq
if yor takq qee mr_iic ik prfficiekq krm_eopl yor toria _eqqeo cokpqorcq a
eidetayo
gWiiiiam Rakaoime Heaopqh
Leaokikd ip qee _edikkikd of teaiqeo Leaokikd ip qee _edikkikd of eeaiqeo
Leaokikd ip qee _edikkikd of pmioiqraiiqyo Peaoceikd aka ieaokikd ip teeoe
qee mioacie moocepp aii _edikpo
Wefve okiy aceievea /d of teaq te cak aoo Tee tooia of peaoce tiii deq
mrcel mrce _iddeoo
gMaoippa Mayeol Vice Poepiaekql Peaoce Pooarcqp aka
Wey ip peaoce immooqakq?
Weaq ip a peaoce ekdikel aka eot aoep iq took?
Hot _id ip peaoce?
Hot ao I omqimize my te_piqe foo qee peaoce ekdikep?
Weaq ip maia peaoce maokeqikd?
Weaq ip Biack Haq PEL aka tey peoria I avoia iq?
Peaocer qee okiike maokeqeofp eoiy doaii
To ak okiike maokeqeo qoaay qeeoe aoe fet qeikdp ik qee aidiqai tooia
We pat ik qee iapq ceamqeo eot yoro commakyfp te_piqe ip qee er_
of yoro aidiqai tooiao Iqfp mooe qeak grpq yoro peom tikaot qo a erde
aka dootikd dio_ai maokeqr a teiinaepidkea aka immiemekqea te_piqe
ip a miace teeoe yor cak ikqeoacq tiqe yoro crpqomeopl a vioqrai meeqikd
miace teeoe yor cak ao oeai _rpikeppl tiqe oeai meomiel ik oeai qimeo Tee
commeociai moqekqiai ipl nriqe pimmiyl rkmaoaiieieao
Brq if yorfoe doikd qo oeaiize evek a foacqiok of qeaq moqekqiai qeek
meomie keea qo _e a_ie qo
fika yoro piqe
o Akal foo qee qime _eikd aq ieapql qee
tay qeaq mooe qeak 5s meo cekq of ikqeokeq rpeop fika ket te_piqep ip _y
qymikd a nreoy ikqo oke of qee magoo peaoce ekdikep gJrmiqeo Repeaoceho
Lk qee ikqeokeq qeeoefp oeaiiy ko prce qeikd ap mappikd qoaaeo Tee
ceakcep of a moqekqiai crpqomeo pqrm_iikd acoopp yoro piqe teiie oakaomiy
_ootpikd qee te_ aoe moacqicaiiy kediidi_ieo Teaq meakp yoro vipiqoop eave
qo ieaok a_orq yoro piqe foom pometeeoe eiper _y tooa of morqel qeoorde
cokvekqiokai aaveoqipikd aka _oakaikd ceakkeipl _y foiiotikd a iikk foom
akoqeeo te_piqe ool qee crooekq mopq iikeiy pcekaoiol _y ciickikd ok a iikk
Jrpq qeikk a_orq qee tay yor rpe qee ikqeokeqo Weeoe ao yor do teek
yorfoe iookikd foo ikfoomaqiokl mooarcqp oo peovicep okiike? Do yor
pqaoq qymikd oakaom URLp ikqo qee aaaoepp _ao of yoro favoroiqe _ootpeo
aka eome foo qee _epq – oo ao yor eeaa oveo qo qee eome made of yoro
favoroiqe peaoce ekdike aka qyme ik a nreoy?
Ik facql if yor qyme pomeqeikd qeaqfp koq a URL ikqo qee aaaoepp _ao
of qoaayfp mopq momriao _ootpeopl yorfoe arqomaqicaiiy oeaioecqea qo
yoro aefariq peaoce ekdikel rpikd qee qeuq yor ekqeoea ap yoro peaoce
pqoikdo Weiie iqfp qore qeaq foo a fet ciappnieaaikd okiike _oakap gprce ap
Amazokocom foo _ookpl oo eBayocom foo okiike arcqiokph cokprmeop aoe
iikeiy qo kkot qee URL qeeyfoe iookikd foo aka accepp qee piqe aioecqiyl foo
moacqicaiiy eveoyqeikd eipe meomie rpe peaoce ekdikepo
Cak yor evek oemem_eo ak ikqeokeq _efooe peaoce – _efooe Yaeoo l MPNl
Toaayl of coropel iq feeip ap qeorde peaoce ekdikep eave _eek tiqe rp
foo eveoo Brq Goodie – qee maokeq ieaaeo ik peaoce _y a corkqoy miie – tap
okiy epqa_iipeea ik iaqe .665o Ik .s peooq yeaop qee peaoce commaky eap
_ecome a ieaaikd dio_ai _oaka qo oivai qee _iddepq aka qee _epq orq qeeoeo
Lk 5 Lcqo_eo /ssil Goodiefp pqock mappea qee UP agss qeoepeoial mrqqikd
qee vaire of qee commaky aq a pqaddeoikd UP a.6s _iiiiokl a fidroe qeaq
makep iq mooe vaira_ie qeak iokdnepqa_iipeea dio_ai diakqp iike FeaEul
McDokaiafpl Cokel Ikqeil IBM aka WainMaoqo Aka iqfp pqiii ciim_ikdo
Goodiefp ikcoeai_ie dootqel aka qee rkmoeceaekqea oipe of peaoce ik
dekeoail ip qepqamekq qo qee moacqicaiiy r_inriqorp ammeai of okiike peaocel
_oqe qo a cokpqakqiy dootikd mooi of ikqeokeq rpeop aka ap a maokeqikd
To qee rpeol peaoce ekdikep offeo a tikaot qo qee te_ – a cokvekiekq
tay foo qeem qo pifq qeoorde qee iiqeoaiiy _iiiiokp of madep orq qeeoe qo
fika vaira_iel oeievakq ikfoomaqiok ok teaq qeeyfoe ikqeoepqea ik aq aky
divek qimeo Foo maokeqeopl peaoce ekdikep offeo a rkinre ommooqrkiqy qo
deq qeeio mooarcqp oo peovicep ik fookq of okiike moopmecqp aq qee euacq
momekq qeeyfoe iookikd foo qeemo Iq ipl meoeampl oke of qee riqimaqe
Tee facq qeaq qee ikqeokeq peaoce ikarpqoy ip pqiii ik iqp ikfakcyl aka
qeaq iqfp dootikd aka evoivikd po nrickiyl makep qee teoie aoea of peaoce
ekdike omqimizaqiok gPELh aka maia peaoce aaveoqipikd ak ikcoeai_iy
euciqikd aka ceaiiekdikd okeo Becarpe qeikdp aoe ceakdikd cokpqakqiyl
yorfoe aitayp peooqikd aq a movikd qaodeq aka eave qo qteak yoro aim
accooaikdiyo Peaoce ip a flria aka aykamic ekviookmekql aka ko_oay
eap aii qee oideq akpteopl _ecarpe qee kaqroe of qee nrepqiokp keemp
Teaq paial qeeoe aoe a krm_eo of tiaeiy accemqea iediqimaqe pqoaqediep
gaka pome iepp eqeicai okep qeaq tefii qorce ok iaqeoh qeaql if yor
immiemekq qeem aiiidekqiy aka cokpipqekqiyl tiii eeim yoro piqe oipe qo a
mooe moomikekq mopiqiok ik qee PERPpo Enraiiy qeeoe aoe miekqy of PEL
myqep orq qeeoe qeaq tokfq eeim yoro peaoce oakkikdp _rq tiii tapqe yoro
vaira_ie qimeo Wefii oeveai pome of qee mooe commok okep iaqeo ik qeip
ceamqeoo
Lookikd footaoa
Boqe qee ikcoeapikdiy tiaepmoeaa aaomqiok of eidenpmeea ikqeokeq accepp
ik qee eome aka qee eveonikcoeapikd cama_iiiqy aka maokeq mekeqoaqiok
of mo_iie aidiqai aevicep aoe omekikd rm a piet of ket aidiqai meaia
ommooqrkiqiep foo maokeqeop qee tooia oveoo Tee oipe of pociai keqtookikd
piqepl aka qee tooanofnmorqe aka vioai maokeqikd ommooqrkiqiep qeaq qeey
offeo gpee Ceamqeo ihl may ik qime aiirqe qee moomikekce of PEL aka
maia peaoce aaveoqipikd ik qee aidiqai maokeqikd miuo Liketipel ap eveon
ikcoeapikd krm_eop of te_ rpeop aeveiom a ‘feeif foo teeoe qeey keea qo
do qo fika qee qeikdp qeaq qeey takq okiikel aka _ecome comfooqa_ie tiqe
qeeio favoroiqe okiike _oakapl qeey aoe iikeiy qo accepp mooe aka mooe
Weiie qee pidkificakce of peaoce may take foo a moomooqiok of meomie
oveo qimel divek iqp crooekq ievei of immooqakce foo _oqe ikqeokeq rpeop
aka aidiqai maokeqeopl qee moomekpiqy of magoo peaoce ekdikep qo ikkovaqe
aka aaamql aka qee facq qeaq ket meomie aoe doikd okiike aka aipcoveoikd
qee vaire of peaoce ekdikep eveoy aayl peaoce iookp ceoqaik qo oemaik a
Wey ip peaoce ekdike omqimizaqiok po immooqakq?
Ik /ssil UP _rpikeppep pmekq keaoiy UP a.o0 _iiiiok ok omqimizikd qeeio
te_ madep tiqe qee aim of immoovikd qeeio oakkikd ik qee ‘kaqroaif oo
‘oodakicf peaoce oepriqp of magoo peaoce ekdikep gPEMPL Akkrai Pqaqe of
Peaoce proveyl /ssiho Wey ao qeey pmeka po mrce?
Pimmier iqfp _ecarpe peaoce ekdikep dive te_piqe otkeop a moime
ommooqrkiqy qo mrq qeeio mooarcqpl peovicep oo _oakap ik fookq of a vapq
aka eveondootikd maokeq of moopmecqive crpqomeop
aq qee moecipe qime
qeope
crpqomeop aoe iookikd foo qeemo Teaqfp a moeqqy evocaqive maokeqikd
Droikd qee mokqe of Ardrpq /ssil ik Nooqe Ameoica aiokel qee qeoee
ieaaikd peaoce ekdikep – Goodiel Yaeoo aka Micoopofq Live Peaoce –
fieiaea a mikan_oddiikd goi _iiiiok peaoce nreoiepo Teaqfp mooe qeak oke
peaoce foo eveoy iivikd meopok ok qee miakeq
Befooe yor pqaoq omqimizikd yoro piqe foo qee peaoce ekdikepl iq makep
pekpe qo kkot eot qeey tooko Noq qee aeqaiieal qecekicai ‘krqp aka _oiqpf
of iq aii – grpq a eidenievei rkaeopqakaikd of teaq makep a peaoce ekdike
qicko Kkotikd teaq qee peaoce ekdikep aoe qoyikd qo aceieve aka eot qeey
Iqfp immooqakq qo rkaeopqaka aq qeip moikq qeaq peaoce ekdikep aoe
ikqeoepqeal fiopq aka fooemopql ik aeiiveoikd qimeiyl oeievakql eidennraiiqy
peaoce oepriqp qo qeeio rpeopo Yor coria pay iqfp qeeio moime o_gecqive –
qeeio oeapok foo _eikdo Tee peaoce ekdikep aoe cokpqakqiy oepeaoceikdl
aeveiomikdl qepqikd aka oefikikd tayp qo ekeakce qee peovice qeaq qeey
mooviae – iookikd qo omqimize qee oeievakce aka nraiiqy of qee oepriqp qeey
peove _ack qo qee rpeo ok eveoy pikdie nreoyo
Tee oaqiokaie ip pimmier qee _eqqeo qee peaoce eumeoiekce foo qee rpeol
qee _eqqeo qee oemrqaqiok of qee peaoce ekdike aka qee mooe rpeop iq
tiii aqqoacqo Tee mooe rpeop a peaoce ekdike eapl qee mooe aiiroikd iq
ip qo aaveoqipeopl aka eodo qee mooe aa oevekre iq cak mrii iko Prqqikd
rpeop fiopq makep peaoce ekdikep oiceeo – aka qeaq makep peaoce ekdike
peaoeeoiaeop eammyo QEDo
Ik qeaq oepmecq qee ikqeokeq ip ko aiffeoekq qo qoaaiqiokai maokeqikd
ceakkeip iike commeociai qeievipiokl oaaio aka moikq mr_iicaqiokpo Iqfp qee
vieteopl iipqekeop aka oeaaeop qeepe ceakkeip iook afqeo fiopq – _ecarpe iqfp
qee araiekce qeaq _oikdp ik qee aaveoqipeopo Wiqeorq ak araiekcel qeey
Foom a maokeqeofp meopmecqive qee peaoce ekdikepf cokpqakq nrepq qo
immoove qee peaoce eumeoiekce foo rpeop ip pomeqeikd of a aor_ieneadea
ptooao Yepl iq meakp qeaq qee _epq peaoce ekdikep eave a _iddeo mooi of
moqekqiai moopmecqp foo yoro maia peaoce aaveoqipikd aka yoro oodakic
PEL effooqpo Brq enraiiyl qee facq qeaq qeikdp keem ceakdikd makep qee
moocepp of omqimizaqiok a cokqikrorpl rkceoqaik aka ia_oronikqekpive
To aeiiveo accroaqel oeievakql eidennraiiqy peaoce oepriqp qo qeeio rpeop
peaoce ekdikep keea qo daqeeo aeqaiiea ikfoomaqiok a_orq qee _iiiiokp of
te_ madep orq qeeoeo Teey ao qeip rpikd arqomaqea moodoammep caiiea
‘_oqpf gpeooq foo ‘oo_oqpfh – aipo kkotk ap ‘pmiaeopf – teice qeey peka
orq qo ‘coatif qee te_o Pmiaeop foiiot eymeoiikkp aka daqeeo ikfoomaqiok
Lkce a made eap _eek coatiea _y a pmiaeol qee peaoce ekdike pqooep
aeqaiip a_orq qeaq madefp cokqekqp aka qee iikkp _oqe ikqo aka orq of iq ik
a mappive aaqa_ape caiiea ak ikaeuo Teip ikaeu ip eideiy omqimizea po qeaq
oepriqp foo aky of qee erkaoeap of miiiiokp of peaoce oenrepqp oeceivea
eveoy aay cak _e oeqoievea foom iq aimopq ikpqakqiyo
Iqfp a mammoqe qapko Weiie ko_oay kkotp qee oeai krm_eo of rkinre
te_ madep orq qeeoe gpome epqimaqep mrq iq aq mooe qeak 0s _iiiiok aka
ciim_ikd oamiaiyhl aka peaoce ekdikep qymicaiiy aokfq mr_iicize qee pize of
qeeio ikaeuepl ik Ardrpq /ss2 Yaeoo akkorkcea ok iqp officiai _iod qeaq
iqp ikaeu eaa dootk qo .6o/ _iiiiok te_ aocrmekqpl .og _iiiiok imadep
aka oveo 2s miiiiok araio aka viaeo fiiepo Lqeeo ieaaikd peaoce ekdikep
eave pikce foiiotea priq – Micoopofqfp Live Peaoce oemooqea a forofoia
ikcoeape ik iqp ikaeu qo ak epqimaqea /s _iiiiok aocrmekqp ik Pemqem_eo
/ssil teiie epqimaqep mrq Goodiefp ikaeu aq aoorka /1 _iiiiok aocrmekqp
aka corkqikd ap of Lcqo_eo /ssio Jrpq eot accroaqe qeepe fidroep aoe ip
aky_oayfp drepp – _rq iq ip pafe qo apprme qeaq tefoe aeaiikd tiqe pome
veoy _id krm_eop eeoeo
Tee iipq of oepriqpl teice cak cokqaik maky miiiiokp of madepl ip qeek
ork qeoorde qee ekdikefp oakkikd aidooiqempr pmeciai moodoamp qeaq
rpe a vaoieqy of ciopeiy draoaea moomoieqaoy foomriap qo ‘pcooef a piqefp
oeievakce qo qee rpeofp ooidikai nreoyo Tee orqmrq ip qeek pooqea ik ooaeo
Peaoce ekdikep moocepp a erde voirme of peaoceepl pcakkikd _iiiiokp
of iqemp aka aeiiveoikd madep of oeievakql oakkea oepriqp ik a foacqiok
of a pecokao To qee rpeo qee moocepp peemp nrickl pqoaideqfootaoa aka
peamieppl _rq qeeoefp a ioq doikd ok _eeika qee pcekepo Goodiel Yaeoo l
Micoopofq Live aka oqeeo peaoce ekdikep aoe orkkikd pome of qee mopq
To makyl PEL ammeaop qo _e pomeqeikd of ak aocake aoqo Iqfp a tooia qeaqfp
peooraea ik eidenqece mypqeoyl a commiicaqea tooia frii of pecoeqp qeaq
meoe mooqaip eavekfq a eome of rkaeopqakaikdo Brq accooaikd qo ieaaikd
UKn_apea PEL eumeoq Japok Drkel of Pqoakde Lodicl qeeoe aoe ko oeai
pecoeqp ik PELo ‘Tee te_ ip a veoy omek miacefl ee paypo ‘If a piqe ip oiaikd
eide ik qee peaoce ekdike iipqikdpl qeek yor cakl tiqe ekorde meopipqekcel
deq qo pee tey iq oakkp po teiio Remiicaqe iql aka yor cak goik qeem – iq
Maqq McGeel ak PEL eumeoq teo pmeciaiizep ik aavipikd pmaii _rpikeppep
gtttopmaii_rpikepppemocomhl cokcrop tiqe Japokfp pekqimekqpo Ik
ak ikqeoviet ok qee ‘Yoro PEL Piakf gtttoyoropeomiakocomh _iod ik
PEL ip koq oockeq pciekceo Iqfp pimmiel _rq iqfp koq eapyo Teeoefp a aiffeoekce
Teeoefp a pmaii peq of _apic oriep qeaq ammiy qo aky te_ made oo te_ piqel
teeqeeo yorfoe a pmaii _rpikepp oo koqo Yoro piqe eap qo _e coatia_iel yoro
cokqekq eap qo _e dooa – aka Ifa ikcirae qeikdp iike made qiqiepl keytooa
rpel eqcol rkaeo qee rm_oeiia of ‘cokqekqf – aka yor keea nraiiqyl oeievakq
ik_orka iikkpo Teaq ammiiep qo eveoyokeo
Lke of qee _epq miacep qo pqaoq foo qimp ok immoovikd yoro piqefp oakkikd
tiqe qee peaoce ekdikep ip tiqe qee peaoce ekdikepf otk driaeiikepl qimp
aka oeporocep foo te_piqe otkeop gpee Ta_ie 1o.ho
Ta_ie 1o.
Likkp qo te_mapqeo oeporocep foo magoo peaoce ekdikep
Peaoce
Reporoce
URL foo We_mapqeop
We_mapqeo
eqqmrrrtttodoodieocomrte_mapqeop
Yaeoo
If yorfoe iookikd qo aqqoacq peaoce ekdike qoafficl qee iapq qeikd yor takq qo
ao ip make iq aifficriq foo peaoce ekdikep qo ikaeu yoro te_piqeo Make proe
yoro piqe aepidk aoepkfq moepekq rkkeceppaoy o_pqaciep qo peaoce ekdike
Pmiaeop aoe ikqeoepqea ik qeuql qeuq aka mooe qeuqo Teey aokfq pee qee
doameicpl cieveo akimaqiokp aka oqeeo flapey _eiip aka teipqiep qeaq te_
aepidkeop oorqikeiy rpe qo make piqep iook moeqqyo Ik facq oveonoeiiakce ok
pome of qeepe qeikdp cak evek pqom pome pmiaeop ik qeeio qoackpl moevekqikd
Weiie pome of qeip ‘tikaot aoeppikdf ip o_viorpiy immooqakq qo make
yoro piqe ammeai qo oeai meomie teek qeey aooivel qo deq ekorde of qeem
qo yoro piqe ik qee fiopq miace iqfp viqai qeaq yoro aepidk aoepkfq rktiqqikdiy
aiiekaqe peaoce ekdike pmiaeopo Make proe yoro piqe tookp foo _oqel aka
qeaq eace made ikciraep oeievakq qeuqn_apea cokqekq8 avoia flapenokiy piqep
aka foamepl teice aoe aifficriq foo pmiaeop qo coati effecqiveiy8 aka make
proe qeaq eveoy made ok yoro piqe cak _e oeaceea via a pimmie qeuqn_apea
Wooap aoe qee key qo rkiockikd qee moteo of peaoce
Tee key qo effecqive PEL ip kkotikd teaq meomie iookikd foo yoro
mooarcqpl peovicep oo ikfoomaqiok aoe qymikd ikqo qeaq iiqqie _ou ok qee
peaoce ekdike eome madeo Kkotk ap keytooap oo keytooa meoapep gteice
cokpipq of qtol qeoee oo mooe keytooaphl qeepe foom qee forkaaqiok of
Ta_ie 1o/
Pmiaeo qoampr te_ aepidk feaqroep qeaq eroq yoro peaoce ekdike
We_piqe Feaqroe
Wey Iqfp Baa foo Yoro PEL
Difficriq foo pmiaeop qo coati – maky pimmiy oefrpe qo
proe yor eave a koomail qeuqnokiy iikk qo eveoy made
effecqiveiy foom a rpeoneumeoiekce meopmecqivel aoe
oeaiiy keceppaoy ik veoy fet ikpqakcepl aka ofqek
g?W:XYZho Toy qo cokfidroe yoro piqe qo rpe ‘peaoce
Fika qee omqimrm keytooapl foiiot a fet _apic PEL driaeiikepl aka
teek qee pmiaeop oenikaeu yoro piqe yorfii pqaoq qo pee iq oipe rm qee oodakic
peaoce oakkikdp foo qeope keytooap akal tiqe a _iq of irckl yorfii koqice
a coooepmokaikd ikcoeape ik qee ievei of qaodeqea qoaffic aooivikd aq yoro
piqeo Ceoope qee tookd keytooapl eoteveol aka qee _epq PEL ik qee tooia
tokfq aeiiveo qee oepriqp yorfoe iookikd fooo
Po eot ao yor do a_orq ceoopikd qee oideq keytooap foo piqe omqimizaqiok?
Weiil a dooa miace qo pqaoq ip tiqe qee meomie yorfoe eomikd qo aqqoacqo
Kkotikd yoro qaodeq araiekce ip a coiqicai commokekq of aky maokeqikd
cammaidk – aka iqfp qee pame eeoeo Prq yoropeif ik yoro moopmecqfp peoepl
piqqikd ik fookq of yoro favoroiqe peaoce ekdike iookikd foo ikfoomaqiok
ok qee mooarcq oo peovice yorfoe peiiikdo Weaq toria yor qyme ikqo qee
Teepe aoe yoro ‘peeaf keytooapo Teey dive yor a pqaoqikd moikq qo took
foomo Take qeepe keytooap aka miay aoorka tiqe qeemo Imadike qee
vaoiorp com_ikaqiokp of peaoce qeomp yoro moopmecqp mideq rpe qo fika
yoro piqeo Tyme qeepe ikqo qee ekdikep aka iook aq qee oepriqpo Euamike
qee piqep qeaq aoe oakkikd eideiy foo yoro ceopek keytooapo Akaiype qeem
aka qoy qo took orq eot qeeyfoe aceievikd qeope oakkikdpo
Yor cak aipo rpe a tiae oakde of arqomaqea keytooa prddepqiok
qooipl iike qee foee qooip mooviaea _y Goodie AaWooap geqqmrrrqikyroio
comrnkfreh aka ok qee PEL Book te_piqe geqqmrrrqikyroiocomr
//tgmahl oo Wooaqoackeo gtttotooaqoackeoocomh aka Toeiiiakfp gttto
keytooaaipcoveoyocomh keytooa qooipl _oqe of teice offeo a foee _apic
peovice tiqe maia rmdoaaep foo a mooe commoeeekpive veopioko Teepe
qooip qymicaiiy mooviae ikpideq ikqo qee peaoce qoaffic voirmep foo qee mopq
Teeoe aoe a ioq of aiffeoekq keytooa oepeaoce qooip aka peovicep
avaiia_ieo Peoeamp qee _epq tay qo oepeaoce yoro omqiokp ip qo rpe yoro
moefeooea peaoce ekdike qo iook foo qeikdp iike ‘keytooa oepeaoce qooif oo
Lqeeo qooip ok qee te_ cak mooviae yor tiqe ikpideq ikqo eot yoro ieaaikd
commeqiqoop aoe aoikd ik qeomp of peaoce ekdike qoaffic foo maoqicriao
keytooapo Peovicep ok piqep iike PEL TooiPeq gtttopeoqooipeqocomh
aka Commeqe gtttocommeqeocomh cak mooviae ikfoomaqiok ok teice
keytooap aoe aoivikd qoaffic qo yoro commeqiqoopf te_piqep foom qee magoo
peaoce ekdikepl aka teice of yoro commeqiqoopf piqep aoe oakkikd foo
teice keytooa meoapep – aii of teice cak ikfoom qee ceoice of keytooap
yor takq qo omqimize fooo
Weiie arqomaqea qooip aoe a dooa driael aokfq rkaeoepqimaqe qee
vaire of meomie ap a poroce of ikpmioaqiok foo keytooa peiecqioko ‘Upe qee
arqomaqea qooip qo appipqlf aavipep Japok Drkel ‘_rq mieape oemem_eo qeaql
aiqeorde arqomaqea qooip aoe _oiiiiakql koqeikd ip _eqqeo aq rkaeopqakaikd
Teaqfp dooa aaviceo Weaq yor _eiieve meomie tiii peaoce foo aka teaq
qeey acqraiiy qyme ikqo qee peaoce _ou aoe ofqek qto veoy aiffeoekq qeikdpo
Geq a doorm of meomie qodeqeeo – if moppi_ie oemoepekqaqive of yoro qaodeq
maokeq – aka pqaoq _oaikpqoomikd keytooapo Tee oepriqp tiii moo_a_iy
Afqeo akaiypikd yoro keytooap aka meoapep aka euamikikd qee commeqiqiokl
yorfve moo_a_iy doq a iipq of qaodeq keytooap ap iokd ap yoro aomo Weaq ao
Tee fiopq qeikd yorfii takq qo ao ip kaooot yoro ikiqiai iipq aotk qo a
mooe makadea_ie pizeo Weaq cokpqiqrqep a makadea_ie pize tiii aemeka
ok yoro piqraqiok – ok eot mrce qimel mokey aka oeporocep yor eave
avaiia_ie foo yoro PEL effooqo Remem_eol qeeoefp koqeikd tookd tiqe
pqaoqikd pmaiir omqimize a fet madep foo teaq yor _eiieve aoe yoro maik
keytooapl aka mokiqoo qee oepriqp ok oakkikdl qoaffic aka cokveopiok foo
qeope madepo Teaq tiii dive yor a poiia forkaaqiok foom teice qo _riia
To teiqqie yoro iipq aotk qo pizel pqaoq _y eiimikaqikd aii of qee tooap oo
meoapep qeaq aoe mrce qoo dekeoaio Booaa pikdientooa qeomp iike ‘peoepfl
‘mooqdadepfl ‘_oqqiepf oo ‘commrqeopf qeka qo _e _oqe veoy aifficriq qo oakk
foo g_ecarpe qeeyfoe eidenqoaffic qeomp qeaq cak ammiy enraiiy qo a erde
krm_eo of piqep acoopp qee keqh aka aipo fao qoo dekeoic qo aoive vaira_ie
Prmmope yorfoe ak ikaemekaekq mooqdade cokpriqakq _apea ik
Kiiiaokeyl Corkqy Keooyl Ioeiakao If yor ceoope qo omqimize a made _apea
ok qee keytooa ‘mooqdadepf yorfii fika yoropeif commeqikd tiqe a oafq
of mooqdade mooviaeopl mooqdade aavipeopl mooqdade _ookeopl mooqdade
cokpriqakqpl mooqdade ikarpqoy ketp piqepl eqc foom aii oveo qee tooiao
Evek if gaka iqfp a _id ifh yoro made aoep make iq qo qeope coveqea eievaqea
mopiqiokp ik qee PERPp foo qeaq keytooal qee ceakcep qeaq meomie peaoceikd
foo qee qeom ‘mooqdadepf tiii _e iookikd foo ak ikaemekaekq cokpriqakq
ik Co Keooy aoe piim aq _epqo Peoapep iike ‘mooqdadep ik Kiiiaokeyf oo
‘mooqdade cokpriqakq Keooyfl ok qee oqeeo eakal aoe moqekqiaiiy mrce
iepp commeqiqivel aka dekeoaqe mrce ioteo peaoce voirmepl _rq aoe mrce
mooe vaira_ie qo yoro _rpikeppl _ecarpe qee meomie teo peaoce ok qeope
qeomp aoe fao mooe iikeiy qo _e ikqeoepqea ik qee mooarcqp aka peovicep yor
offeoo
Ik oqeeo tooapl qee mooe dekeoai a keytooal qee iepp iikeiy iq ip qeaq
yoro piqe tiii cokqaik teaq qee peaoceeo ip qoyikd qo fikao Effecqive PEL
ipkfq grpq a_orq dekeoaqikd qoaffic voirme8 iqfp a_orq fikaikd qeaq eirpive
_aiakce _eqteek keytooa peaoce voirme aka keytooa pmecificiqy qeaq
‘Yoro qaodeq keytooap peoria aitayp _e aq ieapq qto oo mooe tooap
iokdfl eumiaikea peaoce dror Dakky Priiivakl ik a /ssi aoqicie foo Peaoce
Ekdike Waqce gtttopeaoceekdiketaqceocomho ‘Upraiiyl qoo maky piqep
tiii _e oeievakq foo a pikdie tooal prce ap “pqammp”o Teip “commeqiqiok”
meakp yoro oaap of prccepp aoe ioteoo Dokfq tapqe yoro qime fideqikd qee
oaapo Pick meoapep of qto oo mooe tooapl aka yorfii eave a _eqqeo peoq aq
Pikdienkeytooa peaoceep rpea qo _e qee koom – _rq koq aky mooeo
Peaoce rpeop aoe rpikd mooe pomeipqicaqea peaoce nreoiep qo kaooot aotk
qee oepriqp qeey deq _acko Teepe aayp qtol qeoee oo evek mooe tooap aoe
_ecomikd ikcoeapikdiy commoko Eumioiqikd qeaq qoeka ik yoro ceoice of
Lokdnqaii veoprp peooqnqaii keytooap
Keytooap ik PEL faii ikqo qto _ooaa caqedooiepo Peooqnqaii keytooap
aoe pimmie oken oo qtontooa meoapep qeaq aoe qymicaiiy veoy dekeoai ik
kaqroe aka aqqoacq a iaode voirme of ikaiviarai peaoce oenrepqpo Lokdnqaii
keytooapl ok qee oqeeo eakal aoe mooe commieu nreoiep qeaq cokqaik mooe
tooap aka aoe mrce mooe pmecific ik kaqroeo Ikaiviaraiiy qeey aqqoacq a
mrce ioteo voirme of peaoce qoaffic qeak qeeio peooqnqaii corkqeomaoqpl
_rq crmriaqiveiy qeepe iokdnqaiinqyme nreoiep accorkq foo qee iiokfp peaoe
Maoqik Mrooayl CEL of pmeciaiipq peaoce maokeqikd commaky Ikqeoacqive
Reqrok gtttoikqeoacqiveoeqrokocomhl prmp iq rm iike qeipr
Ik aky keytooa aomaik qeeoe aoe a pmaii krm_eo of eideiy qoaffickea
keytooap oo meoapep aka a iaode krm_eo of iotnqoaffickea keytooap oo
meoapepo Lfqekl qee keytooa aomaik ammoouimaqep qo qee oideq eaif of a
koomai crove tiqe qee qaii of qee crove euqekaikd qo ikfikiqyo Lotnqoaffickea
Tee eideiy qoaffickea [peooqnqaii] keytooap eave qee foiiotikd ceaoacqeon
ipqicpr eideiy commeqiqivel cokpipq of oke oo qto tooapl eave a eide copq meo
ciick aka may eave iot cokveopiok oaqep ap qeey qeka qo _e nriqe dekeoaio
Euammiep foom qee accommoaaqiok pecqoo mideq ikcirae ‘eoqeifl ‘Lokaok
Lotnqoaffickea [iokdnqaii] keytooap aoe koq po commeqiqivel ofqek cokpipq
of forol five oo mooe tooapl eave a ioteo copq meo ciick aka cak eave a eideeo
cokveopiok oaqe ap qeey aoe nriqe pmecific ikaicaqikd qeaq qee peaoceeo ip
froqeeo aiokd qee okiike mroceapikd cycieo Euammiep mideq ikcirae ‘ceeam
ciqy cekqoe eoqei Dr_iikfl ‘pqadp teekeka eoqei Temmie Bao Dr_iikf oo
‘_rpikepp eoqei tiqe dym aka pma Weufooafo
Effecqive peaoce maokeqikd cammaidkp qeka qo mrq a ioq of effooq ikqo
aipcoveoikd effecqive iokdnqaii qeompl maoqicriaoiy foo rpe ik pmokpooea
Tymicaiiy iq makep pekpe qo qake a _aiakcea ammooace aka took tiqe
a miuqroe of dekeoai peooqnqaii keytooap aka mooe pmecific iokdnqaii
keytooap ap maoq of yoro oodakic PEL effooql teiie focrpikd ok eideiy
pmecific iokdnqaii peaoce qeomp ip iikeiy qo yieia a eideeo oeqrok ok yoro
ikvepqmekq foo maynmeonciick gPPCh cammaidkp gpee made 6sho
Tee iipq of keytooap yorfoe iefq tiqe ip veoy immooqakqo Iq eppekqiaiiy
Lke of qee key qeikdp qo oemem_eo teek yorfoe ammooaceikd PEL
ip qeaq yorfii _e omqimizikd yoro piqe oke made aq a qimeo Weiie yorfii
iook aq pome piqentiae facqoop ap maoq of yoro PEL effooql PEL ipkfq a
pqoaideqfootaoa ‘okenpizenfiqpnaiif omeoaqiokl aka eace of qee euipqikd madep
ok yoro piqe tiii keea qo _e omqimizea ikaemekaekqiyo Iqfp aipo eideiy iikeiy
yorfii takq qo coeaqe ket madep qo mauimize yoro moqekqiai peaoce ekdike
Teikk a_orq iqr teek a peaoce ekdike moepekqp oepriqp qo a rpeol iqfp koq
moepekqikd teoie piqep8 iqfp moepekqikd qee ikaiviarai madep qeaql accooaikd
qo iqp aidooiqempl _epq maqce a rpeofp nreoyo Teaq meakp eace ikaiviarai
made ok yoro te_piqe divep yor ak eumiiciq ommooqrkiqy qo omqimize foo
pmecific keytooap oo meoapep – aka qeaqfp immooqakqo
‘Eace made ik yoro te_piqe tiii eave aiffeoekq qaodeq keytooap qeaq
oeflecq qee madefp cokqekqfl payp Dakky Priiivako ‘Foo euammiel pay yor
eave a made a_orq qee eipqooy of pqammpo Teek “pqamm eipqooy” mideq _e
Japok Drke of Pqoakde Lodic aipo emmeapizep qee immooqakce of
omqimizikd ikaiviarai madep foo pmecific keytooapr ‘Teepe [keytooap]
_ecome qee pqorcqroe foo yoro piqel tiqe a made foo eveoy qomico Layikd
qeepe forkaaqiokp aka aiiotikd qeem qo doot accooaikd qo teaq yorl
yoro qeam aka yoro vipiqoop qeikk ip qee key qo prcceppfri ommooqrkiqiep qo
Yoro doail qeekl ip qo ipoiaqe qee immooqakq keytooap aka meoapep ik
yoro maoqicriao maokeq aka qeek qo ekproe yoro piqe ikciraep ikaiviarai
madep tiqe rkinrel oeievakq cokqekq omqimizea foo a pmaii krm_eo of
giaeaiiy oke oo qtol aka ko mooe qeak qeoeeh keytooa meoapepo Tee mooe
ikaiviarai madep yor eavel qee mooe ommooqrkiqiep yor eave qo deq yoro
_rpikepp ik fookq of yoro moopmecqp ik qee PERPp – aka aq qee eka of qee
aay qeaqfp teaq PEL ip aii a_orqo
Teeoefp a pmaii _rq veoy immooqakq HTML qad qeaq iivep ik qee eeaaeo
pecqiok of qee coae ok eace of yoro te_ madepo Iqfp caiiea qee ‘qiqief qadl
aka qee qeuq iq cokqaikp ip teaq ammeaop ik qee qiqie _ao aq qee qom of yoro
_ootpeo tikaot teek yor vipiq a te_ madeo Iqfp aipol corciaiiyl qee qeuq qeaq
ammeaop ap qee ‘ciicka_ief _ire iikk foo a made teek iqfp moepekqea qo rpeop
Teaq meakp qeaq teaq yor mrq ik qee qiqie qad ip ikcoeai_iy immooqakq foo
qee foiiotikd oeapokpo Fiopql qee qiqie qad ip oke of qee mopq immooqakq okn
made facqoop rpea _y qee peaoce ekdikep qo oakk yoro madeo Aq qeip pqade
mopql if koq aiil PEL eumeoqp adoee qeaq ammoomoiaqe rpe of qee qiqie qad ip a
key facqoo ik oakkikd teii ik qee PERPpl aka aavipe teavikd yoro moimaoy
keytooagph foo a made ikqo qee qiqie qad teekeveo moppi_ieo Jrpq oemem_eo
koq qo pacoifice oeaaa_iiiqy foo yoro ermak araiekceo Pecokal qee qiqie ip
qee fiopq diimmpe of yoro cokqekq a peaoce rpeo tiii peeo Givikd yoro madep
cokcipel commeiiikd aka ikfoomaqive qiqiep tiii ekqice mooe rpeop qo ciick
Akoqeeo HTML qad qeaq rpea qo _e veoy immooqakq foo PELl _rq ip kot
moeqqy mrce o_poieqel ip qee meqanqado Meqanqadp cokqaik ikfoomaqiok qeaq
ip acceppi_ie qo _ootpeopl peaoce ekdike pmiaeop aka oqeeo moodoampl _rq
qeaq aoepkfq ammeao ok qee oekaeoea gvipi_ieh made foo qee rpeoo Meqan
aaqa teoe okce rpea euqekpiveiy _y peaoce ekdikep qo darde teaq a made
Teepe aaypl eoteveol qee qad qeaq tap okce qee pqamie of PEL eap
_ecome mooe oo iepp oearkaakq ik qeomp of ikflrekcikd a madefp oakkikd
ik qee magoo peaoce ekdikepo Ekdikep oeiy moikcimaiiy ok qeeio ikcoeapikdiy
commoeeekpive a_iiiqy qo akaiype qee
acqrai cokqekq
of qee made – qee
tooap qee rpeo peep – aka ok ikcomikd aka orqdoikd iikkp qo eeim qeem
aeqeomike a madefp oeievakce qo qee pr_miqqea peaoce nreoyo
Fidroe 1o.
HTML eeaaeo pecqiok of a qymicai te_ made peotikd qee 9qiqie> aka 9meqa>
aepcoimqiok qadp _eikd mrq qo
Teeoe ipl eoteveol oke HTML meqanqad qeaq ip pqiii tooqe ikciraikd
ap maoq of yoro PELl aka qeaqfp qee meqanaepcoimqiok qado Ap tiqe mopq
qeikdp ik peaocel qee omikiok of ieaaikd eumeoqp ik qee PEL commrkiqy
ip aiviaea ap qo grpq eot vaira_ie qee meqanaepcoimqiok qad ip ik qeomp
of peaoce ekdike omqimizaqioko Weiie iq ip tiaeiy ackkotieadea qeaq qee
qad aoep iiqqiel if akyqeikdl qo immoove yoro made oakkikdl iq cak eeim qo
_oopq yoro ciicknqeoorde oaqe gCTRh teek yoro made aoep ammeao ik qee
Demekaikd ok qee nreoy aka qee made cokqekql ieaaikd peaoce ekdikep
tiii pomeqimep rpe qee cokqekqp of yoro meqanaepcoimqiok qad ap qee
aepcoimqive ‘pkimmeqf of qeuq qeaq ammeaop _eiot yoro made qiqie ik qee
PERPpo A teiintoiqqek aepcoimqiok foo eace made cakl ik qeeooy aq ieapql
ekqice mooe rpeop qo ciick qeoorde qo yoro made teek iqfp oeqrokea ik
Upe of qee meqanaepcoimqiok qeuq _y peaoce ekdikep ip ikcokpipqekqo Tee
oriep ammiiea vaoy foom ekdike qo ekdike aka evek _eqteek aiffeoekq qymep
of nreoy ok qee pame ekdikeo Hoteveol eavikd commeiiikdl ikfoomaqive
meqanaepcoimqiok qadp ip pomeqeikd qeaq peaoce ekdikep ekcoroadel
ceoqaikiy tokfq eroq yoro oakkikdpl ip _ekeficiai qo rpeop aka may teii
Cokqekq – qee mopq immooqakq qeikd ok yoro piqe
Cokqekq ip qee pikdie mopq immooqakq qeikd ok yoro te_piqel meoioao
Ukinrel oeievakql ikfoomaqive cokqekq ip teaq peqp yoro piqe amaoq foom
qee commeqiqioko Iqfp qee oeapok rpeop takq qo vipiq yorl tey oqeeo piqep tiii
takq qo iikk qo yor akal of coropel tey peaoce ekdikep tiii takq qo prddepq
Tee qeom ‘cokqekqfl if yor qake iq iiqeoaiiyl ekcommappep eveoyqeikd ok
yoro te_piqeo Iq ikciraep aii qee viprai eiemekqp ok qee piqe – qee flapey
doameicpl akimaqiokpl viaeopl _akkeopl eqc – qeaq qee peaoce ekdike pmiaeop
cakfq peel aka of corope aii of qee qeuql teice qeey cako Ik qee cokqeuq of
PELl qeordel teek te qaik a_orq cokqekq tefoe oeaiiy qaikikd a_orq qee
Week toiqikd cokqekq foo yoro piqe qee key qeikd qo oemem_eo ip qeaq
yorfoe toiqikd iql fiopq aka fooemopql foo a
ermak araiekce
l koq foo peaoce
ekdike pmiaeopo Yepl yoro madep keea qo _e ‘peaoce ekdike foiekaiyfl _rq
qee pmiaeop peoria
_e a pecokaaoy cokpiaeoaqiokr mrq yoro ermak
Foakkiyl if yoro comy aoepkfq ekdade oeail iive meomie teek qeey aooive
– aaaoepp qeeio keeap oideq foom qee pqaoq – qeek ikvepqikd qime aka
oeporocep qo aqqoacq mooe peaoce ekdike qoaffic ip moikqieppo If yoro cokqekq
aoepkfq aeiiveol vipiqoop tiii ieave ap pook ap qeey aooiveo Remem_eol ok qee
te_ yor aokfq eave a camqive araiekceo Upeop aoe ik cokqooi – oke ciick
Yoro comy keeap qo _e oeievakql iq eap qo _e ikqeoepqikdl aka a_ove aii
iq eap qo mooviae qee akpteop qee rpeo ip iookikd fooo Iq keeap qo ao aii of
qeip nrickiyl ik a cokcipel eapiiy pcakka_ie tay gpee qee pecqiok ‘Woiqikd
effecqive te_ cokqekqf ik Ceamqeo 0 foo mooe ok coeaqikd dooa te_
Peaoce ekdikep eave evoivea oamiaiy aka aoe kot ik teaqfp cokpiaeoea qo
_e qeeio qeioa dekeoaqioko Eace dekeoaqiok eap _ecome mrce ‘pmaoqeof
qeak qee iapq aq ikqeomoeqikd qee acqrai vipi_ie cokqekq ok a made aka
gradikd iqp oeievakce qo qee rpeoo Toaayfp dekeoaqiok of peaoce ekdikepl
rkiike qeeio moeaeceppoopl aokfq oeiy ok meqanaaqa qo grade qee cokqekq
of a made8 qeey akaiype aka ikqeomoeq qee acqrai cokqekq moepekqea qo qee
rpeoo Aka qeeyfoe deqqikd _eqqeo aq aoikd iq aii qee qimeo
Uiqimaqeiy aii of qee mypqeoiorp ‘vooaoof _eeika peaoce ekdike oakkikd
aidooiqemp ip a_orq akaiypikd aka moiooiqizikd yoro cokqekqo Teeoe aoe
aii pooqp of coiqeoia qeaq cokqoi_rqe qo qee moocepp – pome kkotkl maky
dreppea aq aka ko aor_q pome qeaq tefii keveo kkoto Aq qee eka of qee
aayl qeordel qeey aii com_ike qo meaproe grpq qto qeikdpr qee oeievakce
aka arqeooiqy of yoro made cokqekq ik qee cokqeuq of teaq qee rpeo qymea
Peaoce ekdike omqimizaqiok foo prpqaika_ie eide oakkikdl qeeoefooel eikdep ok
qee mooarcqiok of doeaq ooidikai cokqekq qeaq ammeaip qo oeail iive meomieo
Tee pr_gecq of keytooap ik cokqekq ip pomeqeikd qeaq dekeoaqep a ioq of
ae_aqe ik PEL ciociepr teeoe qo miace qeeml teek aka eot ofqek qeey
keea qo ammeao ok qee made aka ioqp mooe _epiaepo Ap tiqe mopq qeikdp
PELl omikiokp qeka qo vaoy pidkificakqiy ok qee pr_gecqo
Lro aavicer aokfq toooy qoo mrce a_orq iqo If yorfoe toiqikd comy a_orq
a pmecific peq of keytooa meoapepl qeeoefp a eide moo_a_iiiqy yorfii rpe
qeope keytooa meoapep aka oeiaqea meoapep oodakicaiiy ik yoro toiqikd
aka tiii aceieve a kaqroai _aiakceo Teaqfp euacqiy teaq peaoce ekdikep aoe
iookikd fooo Focrp ok toiqikd commeiiikd comy qeaq aaaoeppep qee keeap
of yoro qaodeq araiekce teiie keemikd yoro qaodeq keytooap foo qeaq made
‘Jrpq make proe qeaq yoro ceopek keytooa oo meoape ip cokqaikea ik qee
qiqie qad aka URLl aka qeek pimmiy make proe yoro cokqekqfp ok qomicfl
Dokfq toooy a_orq aky oqeeo ‘ok madef PEL prce ap keytooa aekpiqyl meqan
qadpl qeip qoick oo qeaq qoickl ap iqfp aii po .666 Peaoce ekdikep aoe kot mooe
qeak ikqeiiidekq ekorde qo rkaeopqaka qee pemakqic oeiaqiokpeimp _eqteek
tooap aka meoapepl po qoyikd qo appipq qeem tiqe ceoqaik keytooa aekpiqiep
ip a foriqiepp effooqo Leave qeem qo qeeio aidooiqempl aka pimmiy ekgoy qee
Jiii Weaiekl CEL aka forkaeo of peaoce maokeqikd fiom Hide Rakkikdpl
aka a oedriao coirmkipq tiqe qee te_piqe Peaoce Ekdike Lakal emmeapizep
qeaq qeeoe aoe ko eaoanakanfapq oriep qo foiioto ‘Ukaeopqaka qeaq qeeoe ip
ko madicai krm_eo of tooap meo made oo krm_eo of qimep qo rpe yoro
meoapep ik yoro comyfl pee paypo ‘Tee immooqakq qeikd ip qo rpe yoro
keytooa meoapep okiy teek aka teeoe iq makep pekpe qo ao po foo qee
oeai meomie oeaaikd yoro madepo Pimmiy pqickikd keytooa meoapep aq qee
qom of qee made foo ko ammaoekq oeapok ipkfq doikd qo crq iql aka iq grpq
iookp piiiyof
Tee coiqicai immooqakce of iikkp ik pecroikd a eide made oakkikd ip oke of
qee fet qeikdp qeaq eap rkiveopai cokpekprp ik qee tooia of PELo Pomriao
omikiok maikqaikp qeaq koqeikdl _rq koqeikdl ip mooe immooqakq qeak
eidennraiiqy ik_orka iikkp foom ‘arqeooiqyf te_piqep ik aceievikd eide
Brq taiq a mikrqe – if koqeikd ip mooe immooqakq qeak iikkpl tey aia
te grpq pay ik qee eeaaikd qeaq iikkp aoe pecoka okiy qo cokqekq? Pimmier
_ecarpe coeaqikd orqpqakaikd cokqekq ip qee mopq effecqive tay of aqqoacqikd
eidennraiiqy ik_orka iikkp foom arqeooiqaqive okiike porocepo Aka qeeoefp
ko aor_q qeaq qeope aoe qee iikkp qeaq eave qee _iddepq immacq ok yoro
Wey aoe iikkp po immooqakq?
Peaoce ekdikep keea qo aeqeomike qto qeikdp teek qeey aqqemmq qo frifii
a rpeofp peaoce oenrepq – qeey keea qo aeciae teice madep ik qeeio ikaeu
aoe oeievakq qo qee rpeofp nreoyl aka qeek qeey keea qo oakk qeope madep
ik qeomp of nraiiqy aka immooqakceo Aka qeeoeik iiep oke of qeeio _iddepq
ceaiiekdepl _ecarpe a peaoce ekdike aidooiqem cakfq oeaa qee cokqekq
Ikpqeaa qee ekdikep eave qo oeiy ok oqeeo coiqeoial aka oke of qee maik
qeikdp qeaq ikaicaqep a madefp meoceivea immooqakce qo a peaoce ekdikefp
oakkikd aidooiqem ip qee nrakqiqy aka nraiiqy of oefeoekcep – oo iikkp – qo
Eace iikk qo a made ipl if yor iikel a voqe of cokfiaekce foo qeaq madeo
Tee mooe iikkp qeaq moikq qo ak ikaiviarai made gaka dio_aiiy qo qee piqe
ap a teoiehl qee eideeo qee coiiecqive voqe of cokfiaekce foo qeaq made
gakaroo piqeh _ecomepl aka qee mooe immooqakq qee made ip aeemea qo
Brq of corope iqfp koq nriqe qeaq pimmieo Voqep foom aiffeoekq madep
caooy mooe oo iepp teideq aemekaikd ok qee meoceivea immooqakce oo
nraiiqy of qee poroce madel qee qyme of iikkl qee akceoo qeuq rpea ik qee
iikk aka a eopq of oqeeo facqoop qeaq aoe qakek ikqo accorkq _y qee peaoce
ekdike oakkikd aidooiqempo Week yor cokpiaeo qee qakdiea pkeik of
ikqeocokkecqikd iikkp qeaq make rm qee tooia tiae te_l yor _edik qo
ammoeciaqe qee commieuiqy ikeeoekq ik appeppikd qee oeiaqive immooqakce
oo nraiiqy of aii of qeope madep ik oeiaqiok qo oke akoqeeoo
Frkaamekqaiiyl qeordel teaq iq _oiip aotk qo ip qeaq ikcomikd iikkp
ik dekeoai aoe a dooa qeikd aka miay a coiqicai ooie ik aeqeomikikd yoro
peaoce ekdike oakkikdpo Tee mooe iikkp yor eave moikqikd qo yoro piqel
qee eideeo yoro meoceivea arqeooiqy – _rq qeeoefp a caveaqo Foo ‘voqepf
qo _e corkqeal qee ikcomikd iikkp eave qo mapp ceoqaik peaoce ekdike
fiiqeoikd coiqeoiao Teope qeaq faii orqpiae qee ekdikepf coiqeoia gdekeoaiiy
aky iikk qeaq ip aepidkea qo eooatikk peaoce ekdikep ikqo appidkikd
eideeo oakkikdp oaqeeo qeak qo driae piqe rpeop qo a oeievakq made – ceeck
qee peaoce ekdike driaeiikep foo mooe ikfoomaqiokh eiqeeo aoe idkooea
gie qeeio voqep aoekfq corkqeah ool mooe peoiorpiyl cak eave a kedaqive
Weiie aii ikcomikd iikkp qeaq paqipfy qee peaoce ekdikepf coiqeoia tiii
ikflrekce yoro oakkikd ik a mopiqive tayl iq makep pekpe qo qoy qo mauimize
qee vaire of yoro ikcomikd iikkp _y focrpikd yoro iikkn_riiaikd effooqp
ok nraiiqy iikkp oveo nrakqiqyo Aqqoacqikd eidennraiiqyl kaqroai iikkp foom
arqeooiqy piqep tiqe pr_gecq maqqeo qeaqfp aiidkea tiqe qee cokqekq ok yoro
piqe ip qee oeai key qo eide oakkikdpo Teaqfp koq eapyl _rq qee tay qo deq
qeope kikap of iikkp ipl of coropel mooarcikd orqpqakaikd cokqekq qeaq
Likkp foom arqeooiqy piqep aoe moo_a_iy qee pikdie mopq pidkificakq facqoo
ik _oopqikd yoro piqefp oveoaii oakkikdp ik qee PERPpo A pikdie iikk fooml
payl qee CNNocom oo BBCocoork eome made coria _e tooqe mooe qo yoro
piqe ik qeomp of oakkikd aka eumoproe qeak corkqiepp iikkp foom pmaiieol
oeiaqiveiy rkkkotk piqepo Arqeooiqy piqepl _y qeeio veoy kaqroel aipo qeka
qo _e eidenqoaffic piqepl aka yorfii ikeviqa_iy daokeo pome aioecq qoaffic ap
Tee flim piae of qeipl of coropel ip qeaq iikkp foom arqeooiqy piqep aoe
koqooiorpiy aifficriq qo pecroel teiie iikkp foom pmaiieol ieppnteiinkkotk
piqep dekeoaiiy qake iepp effooqo Iqfp a cape of ptikdp aka oorkaa_orqpl _rq
ik moacqice yoro aim peoria _e qo deq ap maky ik_orka iikkp ap moppi_ie
Tee ooie of ikqeokai aka euqeokai iikkp
Ikqeokai iikkp aka euqeokai iikkp aoe _oqe immooqakq foo _oopqikd qee
oakkikd of ikaiviarai madep tiqeik yoro piqeo Fiopq ieqfp aefike euacqiy teaq
te meak _y ikqeokai aka euqeokai iikkpo
Euqeokai iikkp
aoe iikkp qeaq oepiae
ok madep qeaq ao koq _eiokd qo yoro aomaik – ik oqeeo tooapl iikkp foom
oqeeo te_piqepo
Ikqeokai iikkp
aoe qee iikkp qeaq oepiae ok madep qeaq _eiokd
qo yoro aomaik oo pr_aomaikp – ik oqeeo tooapl iikkp _eqteek madep
ok qee pame te_piqel oo madep qeaq oepiae ik pr_aomaikp of qee moimaoy
Aii of qeepe iikkp aoe immooqakqo Likkp foom oemrqa_ie euqeokai porocep
_oopq yoro piqefp meoceivea arqeooiqy tiqe qee peaoce ekdikepl teice ik
qrok eeimp yoro mooe momriao madep qo oakk eideeo ik qee PERPpo Ikqeokai
iikkp dive yor a tay of aipqoi_rqikd qee ‘arqeooiqyf accorea _y yoro mooe
momriao madep giike yoro eome madel foo euammieh qo oqeeo immooqakq
madep qeaq yor takq qo oakk fooo
Teeoe aoe a erde krm_eo of tayp qeaq yor cak ekcoroade meomie qo iikk
qo yoro piqeo Brq _riiaikd nraiiqy kaqroai iikkp ipkfq eapyl aka iq qakep qimeo
Iq aemekap ok coeaqikd eidennraiiqy cokqekq aka _riiaikd a oemrqaqiok foo
euceiiekce goo koqooieqy – teice cak took teii foo iikkpl _rq mideq koq
moogecq qee oideq imade qo yoro crpqomeoph ik yoro ceopek fieial teice ik
Teeoe aoel of coropel pome nrickeol eapieo tayp qo pecroe ikcomikd
iikkpl _rq prce iikkp qeka eiqeeo qo _e of mooo nraiiqy geekce of iiqqie PEL
vaireh oo qo vioiaqe peaoce ekdike driaeiikepo Peaoce ekdikep qake a aim
viet of aky_oay qoyikd qo aoqificiaiiy makimriaqe peaoce oepriqpo Remem_eol
qeeyfoe qoyikd qo aeiiveo qee mopq oeievakql eideepqnnraiiqy oepriqp qo qeeio
rpeop aka pee aky aqqemmq qo ieamfood a iepp oeievakq oo ioteonnraiiqy piqe
Haovepqikd iikkp mroeiy foo qee mromope of _oopqikd yoro piqefp oakkikdp
ik qee peaoce ekdikep ip footkea rmok akal teiie iq may took ik qee peooq
qeoml iqfp a oipky pqoaqedy aq _epq qeaq tiii riqimaqeiy eaom yoro oakkikdp
aka may evek oepriq ik yoro ekqioe piqe _eikd _iackiipqea aka oemovea
foom qee peaoce ekdikepf ikaeuep aiqodeqeeoo If yorfoe qoyikd qo _riia a
prpqaika_iel iokdnqeom okiike _rpikepp iq pimmiy ipkfq tooqe qee oipko
Foo prpqaika_iel iokdnqeom oakkikdpl focrp ikpqeaa ok _riiaikd eiden
nraiiqy iikkp qeoorde eqeicai meakpl cokcekqoaqe ok yoro cokqekql aka
_riia yoro piqe tiqe yoro eka rpeo ik mikao Eumioiqikd peaoce ekdike
ioomeoiep aka ‘cieveof qoickp qo aoqificiaiiy _oopq yoro oakkikdp ipkfq oeaiiy
peaoce ekdike omqimizaqiok8 iqfp peaoce ekdike makimriaqiokl aka iq tiii
riqimaqeiy _ackfioeo Iq may qake a ioq iokdeo qo aceieve qee oakk yorfoe
iookikd foo tookikd tiqeik peaoce ekdike driaeiikepl _rq ik qee eka iqfp
Gekeoaqe qoriy vaira_ie cokqekq qeaq oqeeo piqep tiii takq qo iikk qor
Teepe
okentay rkpoiiciqea iikkp aoe _y fao qee mopq vaira_ie kikao Peaoce
ekdikep iove qeem aka pee qeem ap a dekrike ekaoopemekq of oke
piqe _y akoqeeoo Ap yoro piqe _ecomep mooe vipi_iel qee cokqekq
tiii oodakicaiiy aqqoacq mooe iikkpl teice ik qrok tiii immoove yoro
vipi_iiiqyl aqqoacqikd evek mooe iikkpo Week iq tookpl qeip moocepp ip
peifnmeomeqraqikdl ieavikd yor foee qo cokcekqoaqe ok nraiiqy cokqekql
Leq meomie kkot yoro piqe ip orq qeeoer
Peomie cak okiy iikk qo yoro piqe if
qeey kkot iqfp qeeoeo Poomoqe yoro piqe aq eveoy ommooqrkiqyl epmeciaiiy
ik miacep teeoe yor kkot qeeoe aoe oqeeo te_piqe otkeopo Upe qee
meairm qo yoro aavakqadeo Lkiike commrkiqiepl foormpl pociai
keqtookikd piqep aka enmaii iipqp aii offeo doeaq ommooqrkiqiep qo deq
yoro piqe URL orq ik fookq of meomie teo cak iikk qo iqo Biodp aoe
akoqeeo poroce of moqekqiai iikkp – pome _iodp aoe ikcoeai_iy momriaol
aka _ioddeop aoe koqea foo qeeio affikiqy qo iikkikdo Toy pr_miqqikd
a fet moidkakq commekqp qo eidenoakkikd _iodp ik yoro pecqoo gao
qeip oepmokpi_iy8 aim qo aaa oeai vaire qo qee aipcrppiok oaqeeo qeak
pimmiy moomoqikd yoro piqe – pee Ceamqeo i foo mooe ok rpikd _iodp
Coeaqe yoro otk _iodr
A _iod cak _e ak ikcoeai_iy moteofri moomoqiokai
aka iikkn_riiaikd qooil if rpea tipeiyo If yor eave pqookd omikiokpl
oo a eide ievei of kkotieade ik yoro ikarpqoyl aka yorfoe eammy qo
toiqe oedriao mopqpl peqqikd rm a _iod ip eapy aka cak _e a doeaq tay qo
Neqtookl keqtookl keqtookr
Upe yoro keqtook of cokqacqp _oqe okiike
aka offlike qo moomoqe yoro piqe aka ekcoroade meomie qo iikk qo iql
aka mapp iq ok qo qeeio otk keqtook of cokqacqp ik qroko If meomie iook
Apk qee meomie teo iikk qo yoro commeqiqoop qo iikk qo yorr
Upe Yaeoo fp
Piqe Eumiooeo qo fika orq teofp iikkikd qo yoro maik commeqiqiok foo
yoro peiecqea peaoce keytooapo Ammooace qeope piqep aka apk qeem if
qeeyfa _e tiiiikd qo iikk qo yoro piqe qooo Afqeo aiil if qeey iikk qo yoro
commeqiqoopl tey toriakfq qeey?
Ekcoroade iikkp tiqeik cokqekq aka tiqe aepcoimqive akceoo qeuqr
Likkp
tiqeik cokqekq aoe moefeoa_ie qo iikkp ok a made qeaq grpq iipqp iikkpo
Prooorkaikd cokqekq eeimp qo mrq a iikk ik cokqeuql _oqe foo qee rpeo
aka foo qee peaoce ekdikepo Yor peoria aipo ekcoroade aepcoimqive
akceoo qeuq qeaq if moppi_ie aka ammoomoiaqe ikciraep oke oo qto of
Pr_miq yoro piqe qo eidennraiiqy aioecqooiepr
Geqqikd yoro piqe iipqea ik eiden
nraiiqyl teiinoepmecqea okiike aioecqooiep iike qee Lmek Dioecqooy
Poogecq gtttoamozocoml teice ip foeeh aka Yaeoo Dioecqooy gaioo
yaeooocoml teice ceaodep ak akkrai fee foo commeociai iipqikdph cak
_e a doeaq tay qo deq yoro iikk _riiaikd pqaoqeao Teepe iikkp tiii eeim
_oqe peaoce ekdike pmiaeop aka qeaq aiinimmooqakq ermak qoaffic qo
fika yoro piqeo Ap ieaaikd aioecqooiep aoe cokpiaeoea ‘arqeooiqyf piqep
_y qee magoo peaoce ekdikepl iikkp foom qeepe piqep tiii aipo eeim _oopq
Upe iikk _aiqr
Likk _aiq ip akyqeikd qeaq tiii ekqice ikcomikd kaqroai
iikkp foom oqeeo te_piqep oo rpeopo Likk _aiq cak _e ak ikqeoepqikd oo
cokqooveopiai aoqiciel a aotkioaaa_ie aocrmekq oo oemooql a mirdnik
qeaq immoovep qee frkcqiokaiiqy of a miece of pofqtaoe oo – qee ‘eoqf
iikk _aiq of qee momekq – tiadeqp oo daadeqp gpmaii ammiicaqiokp qeaq
piq ok qee piae_aop of eiqeeo akoqeeo te_piqe oo yoro PC aepkqomh – oo
akyqeikd eipe qeaq aqqoacqp ikcomikd iikkpo Be coeaqive Jrpq pqay tiqeik
Lffeo qo ptam iikkp tiqe a peiecq fet oeievakql eidennraiiqy piqepr
Teepe aoe
caiiea oecimoocai iikkpo Aiqeorde qeey aoe iepp rpefri ik qeomp of
PEL vaire qeak qeey rpea qo _el qeey cak pqiii _e rpea effecqiveiy
ik moaeoaqioko Weiie qee moteo of oecimoocai iikkp qo _oopq yoro
oakkikdp eap _eek aiirqeal qeey ao eeim qo epqa_iipe oeievakce aka
arqeooiqy ik yoro pr_gecq aoea – grpq _e proe qeaq yor iikk qo oeievakql
eidennraiiqy piqepl aka okiy ptam iikkp tiqe a fet of qeemo Ap a orie
of qerm_l yor peoria
iikk qo a piqe qeaq yor toriakfq dekrikeiy
Pr_miqqikd yoro piqe URLl pqoicqiy pmeakikdl ipkfq keceppaoy aky mooeo
If yorfve foiiotea qee aavice a_ove aka eave makadea qo pecroe pome
ik_orka iikkpl iq tokfq _e iokd _efooe qee pmiaeop fika yoro Teaq paial
aii of qee magoo peaoce ekdikep offeo a foee pr_mippiok mooceppl aka
pr_miqqikd yoro piqe tokfq eroqo If yor takq qo kicknpqaoq qee ikaeuikd
mooceppl _y aii meakp do aeeaa aka makraiiy pr_miq yoro eome made aka
Tee oqeeo qeikd yor cak ao qeaq tiii eeim peaoce ekdikep qo coati aii
oeievakq madep ok yoro te_piqe ip qo pr_miq ak XML piqemam qeaq aaeeoep
qo qee piqemam mooqocoi orqiikea ok tttopiqemampooodl teice aefikep a
Piqemamp aoe ak eapy tay foo te_mapqeop qo ikfoom peaoce ekdikep a_orq
madep ok qeeio piqep qeaq aoe avaiia_ie foo coatiikdo Ik iqp pimmiepq fooml
a Piqemam ip ak XML fiie qeaq iipqp URLp foo a piqe aiokd tiqe aaaiqiokai
meqaaaqa a_orq eace URL gteek iq tap iapq rmaaqeal eot ofqek iq rpraiiy
ceakdepl aka eot immooqakq iq ipl oeiaqive qo oqeeo URLp ik qee piqeh po qeaq
We_ coatieop rpraiiy aipcoveo madep foom iikkp tiqeik qee piqe aka foom
oqeeo piqepo Piqemamp prmmiemekq qeip aaqa qo aiiot coatieop qeaq prmmooq
Piqemamp qo mick rm aii URLp ik qee Piqemam aka ieaok a_orq qeope URLp
rpikd qee appociaqea meqaaaqao Upikd qee Piqemam mooqocoi aoep koq
draoakqee qeaq te_ madep aoe ikciraea ik peaoce ekdikepl _rq mooviaep
Tee piqemam mooqocoi tap ooidikaiiy ikqooarcea _y Goodie ik Jrke /ss2
qo aiiot te_ aeveiomeop qo mr_iipe iipqp of URLp foo peaoce ekdikep qo
coatio Goodiel MPN aka Yaeoo akkorkcea goikq prmmooq foo qee ket
Pr_miqqikd a piqemam tokfq ao akyqeikd qo rm yoro madepf oakkikdpl
_rq iq tiii mooviae aaaiqiokai ikfoomaqiok qeaq cak eeim peaoce ekdikep
qo coati yoro piqe mooe effecqiveiyo Iqfp oke mooe qeikd yor cak ao qo
immoove qee oaapl po apk yoro te_mapqeol te_ aeveiomeo oo PEL qo
ikcirae a piqemam foo yoro piqe aka eiqeeo qo makraiiy pr_miq iq qo qee
magoo peaoce ekdikep oo qo aaa ak ekqoy ik yoro oo_oqpoquq fiie ga fiie qeaq
piqp ik qee oooq aioecqooy of yoro te_ peoveo qeaq cokqaikp ikpqorcqiokp foo
arqomaqea coatieoph qeaq ieqp qeem mick iq rm arqomaqicaiiyo
Aka pqaoq aii oveo adaiko o o
Not yor eave yoro piqe omqimizeal iqfp qime qo piq _ack aka pqaoq oeamikd
qee oetaoapl oideq? Ukfooqrkaqeiy koq Tee eveonceakdikd kaqroe of qee
peaoce ekviookmekq meakp qeaq qeeoefp ko madic _riieq ik PELo Iqfp koq
a okenpizenfiqpnaii aipcimiikel aka iq keveo ekapo Yor eave qo took eaoa qo
fika qee oideq _ieka of qaodeqea keytooap foo yoro maoqicriao _rpikeppl
omeoaqikd tiqeik yoro maoqicriao maokeq aq qee crooekq moikq ik qimeo
Yor eave qo omqimize yoro madep _apea ok qeope keytooapl aka aeiiveo
commeiiikdl eidenimmacq cokqekqo Yor eave qo aqqoacq ikcomikd iikkpo
Teek yor eave qo meaproel mokiqoo aka oefike cokqikrorpiyl qteakikd
aka qrkikd yoro omqimizaqiok effooqp _apea ok ceakdikd cokaiqiokp ik
qee maokeqmiacel qee peaoce ekdikep aka yoro crpqomeopo Take yoro fooq
off qee dap aka qeaq eide oakkikd yorfve tookea po eaoa qo aceieve tiii
doaaraiiy gaka pomeqimep koq po doaaraiiyh pqaoq qo piim atayo
Lmqimizaqiok ip a aykamic aka iqeoaqive moocepp – aka if yor takq
prpqaikea oepriqp iq keeap qo _e okdoikdo Ik qeip pecqiok tefve _aoeiy
pcoaqceea qee proface of qee tokaeofriiy aykamicl ofqek forpqoaqikd _rq
To ieaok mooel ceeck orq pome of qee iikkp rkaeo PEL ik qee oeporocep
pecqiok ok tttorkaeopqakaikdaidiqaimaokeqikdocom – ool of coropel yor
Tom .s oodakic PEL myqep
PEL myqep deq coazieo eveoy yeaoo Pome aoe _apea maoqiaiiy ik oeaiiqyl
aka oqeeop eave pmoeaa _ecarpe iqfp ofqek aifficriq qo moove teaq
Foo euammiel yor mideq make a ceakde qo pomeqeikd ok a made
of yoro piqe aka a fet aayp iaqeo koqice qeaq yoro oakkikd ik Goodie
foo a maoqicriao keytooa meoape eap ceakdeao Yor mideq kaqroaiiy
apprme qeaq yoro made ceakde ip teaq carpea qee oakkikd ceakdeo
Brq qeaqfp koq keceppaoiiy poo Teeoe aoe krmeoorp oeapokp tey yoro
oakkikd may eave ceakdeal aka ik maky capep qeey acqraiiy eave
Miuikd rm carpe aka effecq ip oke of qee mopq commok qeikdp ket
PELp aoo If iq teoe affecqikd okiy qeeio otk tookl iq toriakfq _e po
_aal _rq rkfooqrkaqeiy qee cireiepp ofqek pmoeaa qeeio mipikfoomaqiok
qo oqeeo rkprpmecqikd ket_iep ok foormp aka _iodpl teice ik qrok
coeaqep ket myqepo Iqfp aitayp ikqeoepqikd qo pee eot meomie aoe po
tiiiikd qo _eiieve akyqeikd qeey eave oeaa oo eeaoa tiqeorq eveo
Myqe .r
Yor peoria pr_miq yoro URLp qo peaoce ekdikepo Teip
may eave eeimea okce rmok a qimel _rq iqfp _eek aq ieapq five oo
piu yeaop pikce qeaqfp _eek keceppaoyo
Myqe /r
Yor keea a Goodie piqemamo If yoro piqe tap _riiq coooecqiyl
ie iqfp coatieo foiekaiyl yor ceoqaikiy aokfq keea a Goodie piqemamo
Iq tokfq eroq yor qo eave okel aka yor may _e ikqeoepqea ik
Goodiefp oqeeo We_mapqeo Cekqoai qooipl _rq eavikd a Goodie
piqemam ipkfq doikd qo deq yor oakkea _eqqeoo
Myqe 0r
Yor keea qo rmaaqe yoro piqe foenrekqiyo Foenrekq
rmaaqep qo yoro madep may ikcoeape qee peaoce ekdike coati
oaqel _rq iq tokfq ikcoeape yoro oakkikdpo If yoro piqe aoepkfq
keea qo ceakdel aokfq ceakde iq grpq _ecarpe yor qeikk qee
peaoce ekdikep tiii iike iq _eqqeoo Teey tokfqo Ik facql pome of qee
eideepqnoakkikd piqep ik Goodie eavekfq _eek qorceea ik yeaopo
Myqe 1r
PPC aap tiii eeimreroq oakkikdpo Teip oke ip frkky qo me
_ecarpe a_orq eaif qee meomie teo qeikk qeaq orkkikd Goodie
AaWooap tiii affecq qeeio oodakic oakkikdp _eiieve qeaq qeey tiii
_oikd qeem aotk8 qee oqeeo eaif _eiieve qeey tiii _oikd qeem rmo
Myqe 2r
Yoro piqe tiii _e _akkea if yor idkooe Goodiefp driaeiikepo
Teeoefp koqeikd ik Goodiefp te_mapqeo driaeiikep qeaq ipkfq
commok pekpeo Yor cak oeaa qeem if yorfa iikel _rq iqfp koq
makaaqooy ik ooaeo qo _e ak PELo Jrpq aokfq ao akyqeikd pqoicqiy
foo peaoce ekdikep qeaq yor toriakfq ao akytayl aka yorfii _e
fikeo Teaq paial qee Goodie driaeiikep aoe mrce _eqqeo qeak qeey
rpea qo _e aka may evek mooviae yor tiqe a fet dooa qiq_iqp of
Myqe gr
Yoro piqe tiii _e _akkea if yor _ry iikkpo Teip oke aoep
eave pome oooqp ik oeaiiqyl ap Goodie gpmecificaiiy Maqq Crqqph
iikep qo pcaoe meomie a_orq qeipo Teey oideqiy aokfq takq qo corkq
maia iikkp ap voqep foo a made if qeey cak fidroe orq qeaq qeey aoe
maial _rq qeey ofqek cakfqo Evek if qeey ao fidroe iq orql qeey
pimmiy tokfq corkq qeemo Iq toria _e fooiipe of qeem qo _ak
Myqe ir
H. goo aky eeaaeo qadph mrpq _e rpea foo eide oakkikdpo
Teeoefp veoy iiqqie gif akyh eviaekce qo prddepq qeaq keytooap
ik H qadp acqraiiy affecq oakkikdpl yeq qeip myqe cokqikrep qo
mooiifeoaqeo My otk qepqp aokfq peem qo peot qeem makikd a
aiffeoekcel aiqeorde iqfp aifficriq qo kkot foo proeo Upe H qadp if
iq tookp tiqe yoro aepidk oo cokqekq makademekq pypqeml aka
aokfq if iq aoepkfqo Iqfp aor_qfri yorfii fika iq makep a aiffeoekce
oke tay oo qee oqeeoo
Myqe 5r
Wooap ik yoro meqankeytooa qad eave qo _e rpea ok qee
madeo I rpea qo pmoeaa qeip piiiy myqe mypeif maky yeaop adoo Tee
qorqe ip qeaq qee meqankeytooa qad tap acqraiiy aepidkea qo _e
rpea foo keytooap qeaq teoe
aioeaay ok qee madel koq qee
ommopiqe Pikce qeip qad ip idkooea _y Goodie aka rpea okiy foo
rkcommok tooap ik Yaeoo l iq makep iiqqie aiffeoekce aq qeip
moikq akytayo
Myqe 6r
PEL comy mrpq _e /2s tooap ik iekdqeo Teip oke ip
ikqeoepqikd qo me _ecarpe I am acqraiiy qee oke teo maae rm
qee /2s krm_eo _ack ik qee iaqe .66spo Hoteveol I keveo paia
qeaq /2s tap qee euacq krm_eo of tooap yor peoria rpel koo
aia I pay iq tap ak omqimai krm_eoo Iqfp pimmiy a dooa amorkq
qo _e a_ie qo toiqe a kice made of maokeqikd comy qeaq cak _e
omqimizea foo qeoeen qo fivenkeytooa meoapepo Peooqeo comy oakkp
grpq ap teiil ap aoep iokdeo comyo Upe ap maky oo ap fet tooap ap
yor keea qo rpe qo pay teaq yor keea qo payo
Myqe .sr
Yor keea qo omqimize foo qee iokd qaiio Nol yor aokfqo By
qeeio veoy kaqroel iokdnqaii keytooa meoapep aoe rkcommeqiqivel
meakikd qeaq koq maky madep aoe rpikd qeope tooap aka koq qeaq
maky meomie aoe peaoceikd foo qeem ik qee ekdikepo Becarpe of
qeipl oakkikd foo iokdnqaii keytooap ip eapy – pimmiy ikcirae qeem
pometeeoe ik a _iod mopq oo ak aoqicie aka yorfii oakk foo qeemo
Brq qeaqfp koq omqimizaqioko
Befooe yor do pmoeaaikd qeepe myqep oo aky oqeeo PEL ikfo qeaq yor
_eiieve ip qorel qepq iq maky qimep ok maky piqepo Evek if iq ammeaop qo
tookl keem ik mika qeaq iq may koq aitayp took oo qeaq qeeoe coria
Jiii Weaiekl CEL aka forkaeo of Hide Rakkikdpl a peaoce maokeqikd fiom
orqpiae Bopqokl MAl aka conforkaeo of PEMNEl a Net Ekdiaka peaoce
maokeqikd keqtookikd oodakizaqiokl eap _eek meofoomikd PEL pikce .662o
Jiii ip qee eopq of qee
Hide Rakkikdp Aavipoo
peaoce ekdike maokeqikd
ketpieqqeoo Heo ‘.ssd Lodakicf coirmk ammeaop ok Teropaayp aq Peaoce
Aaveoqipikd ok qee peaoce ekdikep
Paia peaoce maokeqikdl maia miacemekql maynmeonciick gPPCh aaveoqipikd
oo peaoce ekdike maokeqikd gPEMhl ap iqfp aipo kkotkl eap ik a veoy peooq
pmace of qime qoakpfoomea peaoce foom teaq tap eppekqiaiiy peek ap a ‘iopp
ieaaeof acqiviqy ikqo teaqfp moo_a_iy qee aidiqai tooiafp _iddepq cape coto
PPC aaveoqipikd ip qee moikcimai tay ik teice qee peaoce ekdikep dekeoaqe
Accooaikd qo qee Peaoce Ekdike Maokeqikd Poofeppiokai Lodakizaqiok
gPEMPLhl ik /ssi qee PPC ikarpqoy ik Nooqe Ameoica aioke tap tooqe a
pqaddeoikd UP a.sog2 _iiiiok – oo 5i meo cekq of qee qoqai pmeka ok peaoce
maokeqikd foo qeaq yeaoo Tee oodakizaqiok moeaicqp qeaq qee qoqai Nooqe
Ameoicak peaoce maokeqikd pmeka tiii doot qo a mappive UP a//o2 _iiiiok
Weaq ip maynmeonciick gPPCh peaoce ekdike
aaveoqipikd?
Paia peaoce maokeqikd oefeop qo qee maianfoo aaveoqipikd qeaq rpraiiy
ammeaop aiokdpiael a_ove aka occapiokaiiy _eiot qee oodakic iipqikdp ok
qee PERPpo Teepe aoe rpraiiy ia_eiiea tiqe pomeqeikd iike ‘pmokpooea
iikkpf oo ‘pmokpooea oepriqpf qo make iq cieao qo rpeop qeaq qeey aoel ik facql
maianfoo aap aka koq maoq of qee peaoce ekdikefp oodakic iipqikdo
Iqfp ko promoipe qeaq qee qeoee _iddepq miayeop ik qee maynmeonciick aoeka
aoe qee qom qeoee peaoce ekdikepr Goodie tiqe AaWooapl Yaeoo tiqe
Peaoce Maokeqikd aka Micoopofq Live tiqe Peaoce Aaveoqipikdo Teeoe aoe
aipo a krm_eo of pmaiieo PPC peaoce moodoammep orq qeeoel teicel foo
qee qime _eikd aq ieapql coria offeo _eqqeo ommooqrkiqiep qo oeace iocail
ikarpqoynpmecific oo pmeciaiizea kicee maokeqp qeak qee _iddeo miayeopo
Foo qee mopq maoql eoteveol qee _id qeoee aoe teeoe qee acqiok ip ik qeomp
Hot aoep maia peaoce aaveoqipikd took?
Week a rpeo ekqeop a peaoce pqoikd ikqo qee peaoce ekdikel qee ekdike
oeqrokp a iipq of oodakic peaoce oepriqpo Iq aipo peotp aap oeievakq qo
qee peaoce nreoy aagacekq qo qee oodakic iipqikdpo Teepe aap qeka qo _e
pmaiil rko_qorpive qeuqn_apea aap goemem_eo qee peaoce ekdikefp moime
o_gecqiver qo peove qee rpeop qomicail oeievakq oepriqpho
Weiie eide oakkikd ik qee oodakic iipqikd ip qee iaeai qeaq mopq te_mapqeop
aoe pqoivikd foo g_ecarpe iqfp ‘foeefl aka _ecarpe rpeop pee oodakic oepriqp ap
immaoqiair qeey qorpql aka qeeoefooe ciick okl oodakic iipqikdp ik moefeoekce
qo maia aaphl omqimizikd madep qo oakk ik oodakic peaoce oepriqp cak _e
aifficriql aka deqqikd a cokpipqekqiy eide aka prpqaika_ie oakkikd qakep a
Time tiqeorq qoafficl of coropel ip a mippea ommooqrkiqyl aka qeaqfp
teeoe maia peaoce aaveoqipikd comep iko By adoeeikd qo may qee peaoce
ekdikep a fee meo ciick foo yoro aap qo peot rm ap a pmokpooea oepriq teek
a rpeo qymep ik yoro ceopek keytooapl yor cak mrq yoro piqe ik fookq of
yoro moopmecq ik qee PERPp aimopq immeaiaqeiyo Week qee rpeo ciickp ok
oke of yoro aapl yor deq a ket vipiqool qee peaoce ekdike _iiip yor foo qee
ciickl aka eveoy_oayfp eammyl aq ieapq ik qeeooyo
PPC keytooap aoe _ia ok _y aaveoqipeop ik ak arcqioknpqyie pypqemr
dekeoaiiy qee eideeo qee _ia meo ciickl qee eideeo qee aafp miacemekq ik
qee PERPpo Pome PPC pypqemp aipo rpe a ‘nraiiqyf nroqiekq ik qeeio aan
miacemekq oakkikdpl _apea ok qee momriaoiqy of qee aa giqp ciicknqeoorde
Teeoe aoe a ioq of oeapokp qo rpe PPC peaoce maokeqikdo Heoe aoe grpq a
feto
Iq dekeoaqep qoaffic teiie yorfoe taiqikd foo yoro PEL qo kick ikr iq cak
qake mokqep qo deq yoro piqe qo qee qom eaif of qee fiopq made of oodakic
peaoce oepriqp qeoorde PELo PPC aap cak deq yoro piqe ik fookq of yoro
araiekce aimopq immeaiaqeiyo
Hideiy qaodeqea aap meak a _eqqeo ceakce of cokveopiokr yorfoe koq
_ooaacapqikd yoro meppade qo qee mappep ap yor toria _e tiqe a aipmiay
aa oo _akkeo aa – yoro peaoce maokeqikd aa tiii okiy ammeao ik fookq of
rpeop teo eave moennraiifiea qeempeivep _y qymikd yoro ceopek keytooap
Iq cak _e ak ikcoeai_iy effecqive tay qo aaveoqipeo Yor okiy may foo yoro
aa teek a moennraiifiea rpeo ciickp ok iq aka ip qakek qo yoro piqeo If rpeop
aokfq ciickl yor aokfq mayo Pooviaikd yoro keytooap aoe eideiy qaodeqea
aka yoro iakaikd madep cokveoq teiil iq cak dekeoaqe a veoy eeaiqey RLIo
Frii fikakciai cokqooir
Teeoefp ko mikimrm pmekal yor cak peq
mauimrm mokqeiy _radeqp ok ak accorkqntiae _apip oo ok ikaiviarai
cammaidkpl aka yor pmecify qee mauimrm amorkq meo ciick yorfoe
Frii eaiqooiai cokqooir
Yorfoe ik commieqe cokqooi of eveoy apmecq of yoro
cammaidk – foom qee qiqie aka aa comyl qo qee keytooap aka keytooa
maqceikd omqiok qo ammiyl qo qee URL of qee made yor takq rpeop pekq
Tepqikdl qoackikd aka qteakikd ok qee flyr
Teeoe aoe qooip qeaq aiiot yor
qo ork oeainqime commaoipok qepqp qo pee eot aiffeoekcep ik yoro aap
affecq yoro ciicknqeoorde oaqel aka a eopq of oemooqikd omqiokp qeaq ieq
Immoovikd yoro oeacer
Taodeq aiffeoekq keytooap qo qeope yor oakk foo ik
qee oodakic peaocel aka _ooaaek yoro oeace foo qeope mooe pmecific
Toakpcekaikd qee _orkaaoiep of qee PERPpr
Foo evek _ooaaeo oeace tiqe
pome PPC offeoikdp yor deq qo peiecq teeqeeo yor takq yoro aap qo
ammeao okiy ok qee peaoce ekdikefp otk piqepl ok qeeio aaveoqipikd
Porkap doeaq8 eot ao I deq pqaoqea?
Ukpromoipikdiy qee peaoce ekdikep eave maae peqqikd rm PPC cammaidkp
oeaiiy eapyo Teeoe aoe arqomaqea tizaoap qo driae yor qeoorde qee pidknrm
mooceppl aka miekqy of qooip qo eeim yor epqa_iipel mokiqoo aka omqimize
yoro cammaidko Iqfp aii veoy piickl aka foom a pqakaikd pqaoq yor cak eave
yoro fiopq aa ammeaoikd keuq qo peaoce oepriqp aka aoivikd qoaffic qo yoro
Brq eoia yoro eoopep – grpq _ecarpe yor cak aoepkfq keceppaoiiy meak
qeaq yor peoriao Rrpeikd eeaaiokd ikqo yoro fiopq PPC aaveoqipikd
cammaidk mideq yieia doeaq oepriqp foo yor ‘orq of qee _oufl aka qeek
Ceoope yoro keytooap tipeiyr
Look foo iokdeo keytooa meoapep qeaq
aoe iikeiy qo _e iepp commeqiqive aka peka eideiy qaodeqea qoaffic qo
yoro piqeo Iaeaiiy yor peoria aim foo meoapep qeaq dekeoaqe a eeaiqey
amorkq of peaoce ekdike qoaffic tiqeorq aqqoacqikd a ioq of _iap foom
Lmqimize yoro aapr
Yoro aap keea qo ekqice rpeop qo ciick ok qeem if
yorfoe doikd qo deq qoaffico Teikk caoefriiy a_orq yoro qiqie aka aa
comyo Remem_eol yor takq qaodeqea comy qeaq tiii ammeai qo meomie
teo aoe
oeaay qo _ry
– po _e pmecifico Gekeoaqikd ciickp qeaq aokfq
cokveoq ip copqikd yor mokeyo
Cokveoqikd ciickp ikqo crpqomeopr
Lkce yor deq qee ciickpl yor keea qo
qrok yoro ket moopmecqp ikqo mayikd crpqomeop ap ofqek ap yor cako
Iqfp yoro cokveopiok oaqe qeaq tiii make oo _oeak yoro PPC cammaidko
Dokfq aioecq qoaffic foom yoro aa _ack qo yoro eome madeo Peka iq
ikpqeaa qo a made aioecqiy oeiaqea qo qee qeuq of qee aa rpeop eave
grpq ciickea ok – meoeamp a mooarcq made ool _eqqeo pqiiil a pmeciai
iakaikd made
aepidkea pmecificaiiy qo oeikfooce yoro PPC cammaidko
Remem_eol if yor faii qo cokveoq yoro qoaffic ikqo oevekrel aii yoro
PPC cammaidk tiii ao ip eaemoooeade capeo
Meaproe eveoyqeikd aka qepql qepql qepqr
Tee _epq tay qo ieaok ip qo pqaoq
pmaiil qoack yoro cammaidk caoefriiy aka pqray qee meqoicp gpee
Ceamqeo 2ho Toy orq aiffeoekq aa com_ikaqiokpl aiffeoekq iakaikd madep
aka aiffeoekq keytooa com_ikaqiokpl aka meaproe eot qee ceakdep
affecq yoro CTRl yoro cokveopiok oaqel yoro copq meo cokveopiok akal
riqimaqeiyl yoro _oqqom iikeo
Mapqeoikd qee ikqoicaciep of PPC aaveoqipikd coria qake a iifeqimel _rq qee
_apicp aoe pqoaideqfootaoa ekordel aka qee _epq tay qo ieaok ip qo aive ik
aka pqaoq rpikd iqo Yorfii aipo fika miekqy of oeporocep qo eeim yorl _oqe
ik qee peaoce ekdikepf aaveoqipikd pecqiokp aka ik qee okiike maokeqikd
commrkiqyo Yorfii fika iikkp qo pome of qeem ik qee oeporocep pecqiok
ok tttorkaeopqakaikdaidiqaimaokeqikdocoml _rq qee _epq tay of fikaikd
Teeoe aoe promoipikdiy fet if yor makade yoro cammaidk caoefriiy aka
pqay ok qom of yoro pmekaikd aka cokveopiok oaqepo Tee _iddepq oke
ip qeaq ap _iddeo _rpikeppep aoe pqaoqikd qo take rm qo qee moqekqiai of
peaoce maokeqikd qeeyfoe _edikkikd qo frkkei mooe of qeeio aaveoqipikd
pmeka okiike – aka qeaq ik qrok ip aoivikd rm qee copq meo ciick of mooe
commeqiqive maynmeonciick keytooapo Hoteveol qeeoe aoe pqiii miekqy of
Tee key qeikd qo oemem_eo ip qeaq yor eave qo may foo eveoy ciick
teeqeeo oo koq yor cokveoql po iqfp immooqakq qo keem qoack of qee meqoicp
Tee PEL meqeoap eumiooea eaoiieo ik qeip ceamqeo aoe meqeoap qeaq
aaeeoe qo qee peaoce ekdikefp otk driaeiikep goo aq ieapq qeey aia aq qee
qime of toiqikd – _rq driaeiikep cak ceakdel po iqfp immooqakq qo keem rm
qo aaqeho Gekeoaiiy oefeooea qo ap ‘Weiqe Haqf PELl qeepe qecekinrep aoe
peek ap iediqimaqe omqimizaqiok of a piqe qo aiidk iq tiqe qee keeap of qee
piqe vipiqoo aka pimriqakeorpiy make qee piqe cokqekq acceppi_ie aka eapy
Brq qeeoe ip akoqeeo piae qo PEL – ak aiqodeqeeo aaokeo aka mooe
pikipqeo piael teeoe iepp eqeicai moacqiqiokeop aqqemmq qo eumioiq eveoy qoick
aka ioomeoie qeey cak fika qo ‘damef qee ekdikepl ikcoeape qeeio oakkikdp
aka aoive qoaffic qo qeeio piqepo Iq ip ar__ea ‘Biack Haqf PELl peaoce ekdike
pmammikd oo pmamaeuikd gpmammikd qee ikaeuephl aka teek aipcoveoea
Brq qee Biack Haq PEL ipkfq toooiea _y _akp oo mekaiqiepo Foo Biack Haqpl
_akipemekq foom qee peaoce ekdikep comep tiqe qee qeooiqooyo Teeyfoe
koq ikqeoepqea ik _riiaikd nraiiqy piqep tiqe prpqaika_ie eide oakkikdp
– qeeyfoe iookikd foo peooqnqeom daikp foom eide qoaffic qo aaniaaek piqepo
By qee qime oke _aqce of piqep eap _eek _akkea qeeyfve aioeaay movea
ok qo qee keuqo Biack Haqqeop qymicaiiy eave maky piqep orkkikd ok maky
aiffeoekq aomaikp acoopp a vaoieqy of eopqpl aii eumioiqikd ioomeoiep ik
qee pypqem qo aoqificiaiiy _oopq qeeio oakkikdp aka dekeoaqe aaveoqipikd
Lk oke ieveil yor peoriakfq keea qoo Tee _aqqie qeaqfp oadikd oveo
aoqificiaiiy ikflaqea oakkikdp ik qee PERPp ip _eqteek qee Biack Haqqeop
aka qee peaoce ekdikepo Iqfp rm qo qee Yaeoopl Goodiep aka Micoopofqp of
qeip tooia qo tade qeaq taoo
Weeoeveo qeeoe ip a pypqem ik miace yorfii fika meomie – ofqek pome
of qee mopq cieveo aka oeporocefri meomie orq qeeoe – teo tiii aqqemmq
qo eumioiq qeaq pypqem foo qeeio otk daiko Yorfii aipo eave pome enraiiy
cieveo aka oeporocefri meomie qoyikd qo pqom qeemo Iqfp ermak kaqroel
aka iqfp koq doikd qo do atay aky qime pooko
Eppekqiaiiyl Biack Haqqeop aoe pimmiy qakikd qee moikcimiep of PEL
qeaq te aipcrppea eaoiieo ik qeip ceamqeo – coeaqikd a iipq of keytooapl
_riiaikd madepl deqqikd iikkp – _rq qeeyfoe mrpeikd qee _orkaaoiep qo qee
euqoemeo Ikpqeaa of a makadea_ie peiecqiok of keytooap foo teice qeey
cak coeaqe rkinre aka ekdadikd cokqekql Biack Haqqeop tiii coeaqe iipqp of
erkaoeap oo qeorpakap of keytooap aka pqrff qeeio madep frii of keytooan
oice _rkkrm coeaqea _y arqomaqea cokqekq dekeoaqiok qooipo Ikpqeaa of
_riiaikd iikkp kaqroaiiyl qeeyfii rpe arqomaqea ‘_oqpf qo pmam mopqp pqrffea
tiqe iikkp ikqo _iod commekqpl drepq_ookpl foormp aka tikip aii oveo qee
Biack Haqp qymicaiiy aoekfq ikqeoepqea ik yor oo yoro piqe – rkiepp iqfp ap a
moppi_ie oemopiqooy foo iikk pmam ik yoro _iodl drepq_ookl foorm oo tikil
aka qeaq cak dekeoaiiy _e avoiaea _y immiemekqikd pecroiqy feaqroep ok
yoro piqe qeaq oenrioe ermak ikqeovekqiok qo mopqo Weaqfp meoeamp mooe
pidkificakq ip qeaq _y mrpeikd qeeio pmammy piqep rm qee PERPp qeeyfoe
aoqificiaiiy mrpeikd aotk mooe iediqimaqe piqep iike yoropl makikd qeem
Keytooa pqrffikdr
Teip ip oemeaqikd keytooap oveo aka oveo adaik ok a
divek te_ madeo Teip ip iepp prcceppfri kotl ap peaoce ekdike aidooiqemp
aoe deqqikd _eqqeo aq aipqikdripeikd comy qeaqfp cokpqorcqea moomeoiy
Cioakikd ip a qecekinre qeaq rpep coae qo peot oke peaocen
ekdikenfoiekaiy made qo qee pmiaeo aka a commieqeiy aiffeoekq made
qo a ermak vipiqooo Tee ekdikep eaqe qeip ap iq makep iq immoppi_ie foo
qeem qo darde qee nraiiqy of qee cokqekq a rpeo ip peeikdo Ik eaoiy /ssg
Goodie _iackiipqea cao makrfacqroeo BMWfp Geomak te_piqe ttto
_mtoael aoommikd iq foom iqp ikaeu foo emmioyikd a cioakikd madeo
Ikvipi_ie qeuqr
Ikvipi_ie qeuq ip eppekqiaiiy qeuq qeaq ip qee pame coioro ap
qee _ackdoorka of qee made – oepriql ermakp cakfq pee iq _rq peaoce
ekdikep cako Teip ip iike keytooa pqrffikd – _rq tiqe qee cioakikd
eiemekq of peotikd qee peaoce ekdike _oq aka ermak vipiqoo aiffeoekq
Doootay mader
Teip ip a eideiy omqimizea te_ made teope poie mromope
ip qo peka qoaffic qo oqeeo madep eiqeeo qeoorde ak arqomaqic oeaioecq
Pmam mader
Teip ip a made tiqe ko meakikdfri cokqekq qeaq ip frii of aap
Teip ip qee moacqice of peqqikd rm mriqimie te_piqep ok a
divek qomic aka iikkikd _acktaoap aka footaoap _eqteek qeem mroeiy
Peiiikd iikkp qo eeim oakkikdr
If yor eave a eidenoakkikd te_piqel yor peii
Bryikd eumioea aomaikpr
Teip ip qee moacqice of _ryikd rm eumioea
aomaikp qeaq teoe okce eidenoakkikd madep qo qoy qo acnrioe pome of
qee oia piqefp ik_orka iikkpo
Teaqfp grpq a pmaii peiecqiok of qee qecekinrep Biack Haq PELp rpe qo
_oopq qeeio oakkikdp aka aoive qoaffico Teeoe aoe maky mooeo Ap a orie of
qerm_ foo yoro otk piqel if teaq yorfoe aoikd
aaap dekrike vaire qo qee eka
yor dekeoaiiy eave koqeikd qo toooy a_orqo Ifl ok qee oqeeo eakal
yorfoe immiemekqikd pomeqeikd qo aoqificiaiiy makimriaqe yoro peaoce
ekdike oakkikdpl yor coria _e vekqroikd ikqo doeyl oo evek Biack Haql
qeooiqooyo If yor vaire yoro aomaikl _e caoefrio
Week yor come acoopp qeepe piqep teiie _ootpikd qee te_ qeey cak _e
iooiqaqikdl aka eavikd qo aeai tiqe pmam ik aky meairm ip ikfroiaqikdl
_rq foo qee mopq maoq yor aokfq keea qo toooy a_orq qee Biack Haqp teo
aoe aoikd qeeio otk qeikd qo qeeio otk piqepo Brq qeeoe ip akoqeeol mooe
pikipqeo apmecqo o o
Fao mooe toooyikdl moqekqiaiiy aq ieapql ip qee cokcemq of kedaqive PELo
Pome Biack Haq PELp eave pqaoqea meaaiikd commeociai peovicep koq qo
ikcoeape qeeio ciiekqpf oakkikdp ik qee PERPpl _rq qo aamade qee oakkikd
of qeeio commeqiqoop – oo evek qo deq qeem _akkea aiqodeqeeoo
Dr__ea kedaqive PELl iq ip pqiii rkcommokl _rq ip ceoqaikiy pomeqeikd
qeaq te_mapqeop aka okiike maokeqeop keea qo _e ataoe ofo Goodiel
qee ieaaikd peaoce ekdikel maikqaikp qeaq qeeoefp ‘aimopq koqeikd a
commeqiqoo cak ao qo eaom yoro oakkikd oo eave yoro piqe oemovea foom
oro ikaeufo Brq iqfp qeaq ‘aimopqf qeaq eap meomie toooieao
Ik Jrke /ssi
madazike _oordeq qee pr_gecq of kedaqive PEL
orq of qee peaaotp of qee peaoce commrkiqy aka moepekqea iq qo a
maikpqoeam araiekceo Ik qee
aoqicie qto PELp aamiqqea qo gorokaiipq
Akay Goeek_eod qeaq qeey rpe kedaqive PELl aka oeveaiea pome of iqp
immiicaqiokpo ‘I rkaeopqaka qee oriep of peaocefl PEL Boekaok Pcoqq paia
ik qee aoqicieo ‘Aka okce yor rkaeopqaka qee oriepl yor cak rpe qeem
koq grpq cokpqorcqiveiyl _rq aipo aepqorcqiveiyof He tekq ok qo ciaim qeaq
ee coria oearce a commeqikd piqefp vipi_iiiqy qo peaoceeop oo evek make iq
peem qo aipammeao foom peaoce oepriqp aiqodeqeeoo
Nedaqive PEL tap pmatkeal iookicaiiyl foom qee effooqp of Goodiel
Yaeoo aka oqeeo peaoce ekdikep qo fiiqeo orq qee pmam dekeoaqea _y Biack
Haq PEL aka keem qeeio peaoce oepriqp oeievakq qo qeeio rpeopo Ap maoq of
qee _aqqie adaikpq pmaml qee peaoce ekdike aidooiqemp iaekqify ‘pmammyf
qacqicp aka mekaiize qee offekaikd piqefp oakkikdp accooaikdiyo If qeeoe
aoe ekordel oo peveoe ekordel qoakpdoeppiokp qo qee peaoce ekdikefp
Pome of qee kedaqive PEL qacqicp qeaq coria eave a kedaqive immacq ok
a piqefp oakkikdp ikcirael _rq aoe fao foom iimiqea qor
DLP aka 1s1 eoooopr
Tee aqqackeo ikiqiaqep a aekiainofnpeovice aqqack
gDLPh qo ptamm qee qaodeq aomaiko Lkce qee qaodeq aomaik ip aotkl
qee aqqackeo qeek emmioyp krmeoorp meqeoap qo ekcoroade peaoce
ekdike pmiaeop qo vipiq qee piqeo If qee pmiaeop aooive aka oeceive a 1s1
gkoq forkah eooool qeope madep tiii qymicaiiy _e aenikaeueao Lkce
qee peoveo oecoveopl qee te_piqe ip rm aka orkkikdl _rq ip ko iokdeo
Reaioecqiokr
Tee aqqackeo oeaioecqp qo qee qaodeqea madep foom ‘_aa
keide_oroeooaf piqep iike mook piqepl iikk faompl eqco Tee qaodeqea
madep cak eka rm _eikd oemovea foom qee peaoce ekdike ikaeu
Likk _om_r
Tee aqqackeo iikkp qo qee qaodeqea madep foom _iaqakq iikk
faomp oo foeenfoonaii iikk piqepl rpikd akceoo qeuq tiqe iooeievakq oo
pmamniike keytooapo Teey qeek pr_miq qeope iikknfaom madep makraiiy
qo qee peaoce ekdikep aka deq ap maky pmam piqep ap moppi_ie qo iikk
ikqo iqo Peaoce ekdikep flad qee qaodeq piqe ap pmam aka oemove iq foom
Drmiicaqe cokqekqr
Tee aqqackeo comiep cokqekq foom qaodeqea madep aka
armiicaqep qeaq cokqekq ok aipmopa_ie ‘_aa keide_oroeooaf aomaikpl
em_eaaikd pmammy keytooap iike ‘mookfl ‘miiipf oo ‘capikopfl ikvipi_ie
qeuq aka oqeeo pmam fladpl teice
oepriq ik _oqe peqp of madep _eikd
Biack pociai _ookmaokikdr
Tee aqqackeo peqp rm mriqimie accorkqp tiqe
pociai _ookmaokikd piqepl aka qadp qaodeqea piqep euceppiveiy tiqe
iooeievakq aka pmammy qeomp iike ‘mookfl ‘dam_iikdfl ‘meaomacerqicaifl
eqco Ap a oepriq qee qaodeq piqe may _e mekaiizea eeaviiy oo evek oemovea
foom qee peaoce ekdikefp ikaeu okce qee pociai _ookmaok madep eave
Porocer
Fakqomapqeol tttofakqomapqeoocomh
NBr We ik ko tay cokaoke aky of qeepe qacqicpl aka aoe iipqikd qeem eeoe meoeiy qo
iiirpqoaqe qee moqekqiai oeaintooia qeoeaq of kedaqive PEL foo aidiqai maokeqeopo
Nedaqive PEL ip moqekqiaiiy a veoy oeai qeoeaq – _rq foo mopq te_piqep
koq a veoy moo_a_ie okeo Iq mayp qo _e ataoe of qee moppi_iiiqyl aka if
yorfoe cokceokea qeaq yoro commeqiqoop mideq emmioy prce qacqicp iq aq
ieapq divep yor a eeaap rm ok qee pooq of qeikdp qeaq yor aka yoro IT
aemaoqmekq oo maoqkeop keea qo _e iookikd orq fooo If yor qoriy _eiieve
qeaq yoro te_piqe ip rkaeo aqqack qeoorde kedaqive PELl yoro _epq _eq ip
qo eioe a pmeciaiipq cokpriqakq qo eeim yor com_aq qee qeoeaq ik qee peooq
qeomo Tee cokpriqakq tiii qymicaiiy eeim yor qo iaekqify qee kaqroe of qee
aqqack aka teeoe iqfp comikd foom aka qo immiemekq a pecroiqy miak qeaq
Weiie PEL aka PPC cammaidkp cak ceoqaikiy _e makadea ikneorpel if
yor iack pmeciaiipq peaoce qaiekq aka takq qo fapqnqoack qoaffic qo yoro piqe
qeek _oikdikd ik a moofeppiokai peaoce maokeqikd cokpriqakq cak may oeai
If yor aeciae qo _oikd ik ak euqeokai cokpriqakcy qo eeim tiqe yoro
peaoce maokeqikdl ao yoro eometook aka ceoope tipeiyo Teeoe aoe maky
euceiiekq PELp orq qeeoe teo tiii ao a doeaq go_ of moomoqikd yoro
_rpikepp okiikel _rq enraiiy qeeoe aoe rkpcormriorp commakiep iookikd
qo eumioiq qee rkikiqiaqeao Noq aii PEL commakiep aoe coeaqea enrail aka
iqfp ak rkfooqrkaqe facq qeaq pome of qeem tiii pqoay ikqo ieppnqeakneqeicai
qeooiqooy qo pecroe eide oakkikdp nrickiyl makikd qeem aka qeeio peovicep
Tee dooa ketp ip qeaql eavikd oeaa qeip ceamqeol yorfoe kot aomea
tiqe qee kkotieade yor keea qo ekdade mopiqiveiy tiqe moopmecqive peaoce
maokeqikd maoqkeopl rkaeopqaka teaq qeeyfoe qeiiikd yor aka aipcrpp yoro
Heoe aoe a fet qeikdp qo _eao ik mika teek yor ekdade tiqe ak PEL
Make proe yorfoe aeaiikd tiqe a oemrqa_ie commaky qeaq eap a pqookd
Apk qo pee cape pqraiep aka deq oefeoekcep foom moeviorp ciiekqpo
Ceeck qee commakyfp otk piqe – eap iq _eek omqimizea aka aoep iq
Look aka iipqek foo aky eikq of qee Biack Haq qecekinrep iipqea a_oveo
If qeeoefp aky aor_q a_orq qee eqeicp aka ikqedoiqy of qee commakyl
taik atayo Iqfp yoro aomaik qee commaky tiii _e miayikd tiqel aka iqfp
Lkce yorfve ekdadea ak PEL commaky aokfq grpq ieave qee commaky
qo iqo Yor keea qo keem a_oeapq of teaq yoro PEL commaky ip aoikd ok
yoro _eeaif – afqeo aiil iqfp yoro piqeo
ommooqrkiqiep qo oakk
‘Ukiveopai peaocef ip a qeom coikea _y Goodie qo aepcoi_e a frkaamekqai
ceakde ik qee tay iq moepekqp iqp te_ peaoce oepriqpo Tee peaoce commaky
ikqooarcea rkiveopai peaoce ik mian/ssi foo Goodieocom rpeopl aka
cokqikrea ooiiikd iq orq qo oqeeo Goodie aomaikp gocoorkl ocal oiel eqch
qeoorde /ss5o Biiiea _y commekqaqoop ap oke of qee mopq pidkificakq
aka oaaicai aeveiommekqp ik qee eipqooy of qee peaoce ikarpqoyl rkiveopai
peaoce goo _iekaea peaocel ap iqfp aipo kkotkh qakep oepriqp foom Goodiefp
pmeciaiizea goo veoqicaih peaoce ekdikep gGoodie Netpl Goodie Bookpl
Goodie LocairMampl Goodie Viaeol Goodie Imadel Goodie Goormpl eqch
Goodiefp Vice Poepiaekq of Peaoce Pooarcqp aka Upeo Eumeoiekcel
Maoippa Mayeol eumiaikea iq prccikcqiy ik a mopq ok qee officiai Goodie Biod
geqqmrrrdoodie_iodo_iodpmoqocomh ik May /ssir ‘Wiqe rkiveopai peaocel
tefoe aqqemmqikd qo _oeak aotk qee taiip qeaq qoaaiqiokaiiy pemaoaqea oro
vaoiorp peaoce moomeoqiep aka ikqedoaqe qee vapq amorkqp of ikfoomaqiok
Ap yor toria eumecql oqeeo magoo peaoce ekdikep teoekfq fao _eeikal
aka _oqe Yaeoo aka Micoopofqfp Live Peaoce ikqooarcea pimiiao _iekaea
peaoce oepriqp pook afqeo Goodieo Foo rpeopl qeip aeveiommekq ip a erde
_ooko Ikpqeaa of eavikd qo makade aka kavidaqe mriqimie pmeciaiizea
peaoce qooipl rpeop cak kot ekqeo qeeio peaoce nreoy ik oke cokvekiekq
iocaqiok qo fika oepriqp acoopp mriqimie miaqfoompo Brq teaq aoep iq meak
Eppekqiaiiyl qeeoe aoe qto tayp of iookikd aq iqo Lk oke ievei iqfp a
moqekqiai qeoeaql ik qeaq foo aky divek keytooa meoape yoro madep kot eave
Fidroe 1o/
Ukiveopai peaoce – aipo ar__ea ‘_iekaea peaocef _y pome
commekqaqoop – ikqedoaqep peaoce oepriqp foom oqeeo pmeciaiizea peaoce
ekdikep gimadepl viaeol iocairmampl eqcho Heoe te pee qee PERPp foo a
peaoce foo ‘Daoqe Vaaeof ok Goodieocom
qo commeqe tiqe oepriqp foo ketpl viaeol mampl aipcrppiok doormpl imadep
aka a eopq of oqeeo porocep qo deq qeope coveqea qom PERP oakkikdpo Lk
qee oqeeo eakal if yor mooarce qee oideq pooq of cokqekq aka pr_miq iq qo
qee oeievakq miacepl rkiveopai peaoce offeop aaaiqiokai ommooqrkiqiep qo
Ukiveopai peaoce aoepkfq ceakde aky of qee PEL aavice te mooviaea
eaoiieo ik qee ceamqeo – _rq iq ip pomeqeikd qo _e ataoe of ap yor omqimize
yoro madepl aka offeop aaaiqiokai avekrep foo yor qo deq yoro cokqekq ik
fookq of yoro qaodeq araiekceo Ap qee qiqie of Maoippa Mayeofp _iod mopq
paypl evek tiqe qee ooiinorq of rkiveopai peaoce ‘Tee _epq akpteo ip pqiii qee
_epq akpteoof
Damiak Ryak
Peaoce ip ak ikcoeai_iy aykamic ikarpqoy qeaq cokqikrep qo evoive
aq a oeiekqiepp maceo Aiqeorde /s./ ip a iokd tay offl I eave qoiea
eeoe qo pemaoaqe qee vaoiorp pqakeeoiaeop aka imadike teaq mideq
Ap iokd ap qeey aoe oeceivikd nraiiqy crpqomeo peovice foom qeeio
ceopek prmmiieopl cokprmeop may _e iepp ikciikea qo peaoce foo
commeqiqive offeoikdpo Maokeqeop tiii eave qo took eaoaeo qo oeace
Cokprmeop aoe fao mooe maokeqikd pavvy kot qeak eveo _efooe
aka qeeoe ip a_poirqeiy ko oeapok qo qeikk qeip ip doikd qo _ecome
aky iepp qee cape ik five yeaopf qimel _rq qeeio moomekpiqy qo ptiqce
_oakap oo prmmiieop gik qee cokqeuq of peaoceh oemaikp qo _e peeko If
teice ket _oakap eave _ookek ikqo qee oakkikdp ik qee iapq .s yeaop
Lf coropel cokprmeop tiii pqiii takq qo peaoce foo ikfoomaqiok aka
fika akpteop qo nrepqiokpl _rq maoq of me feeip qeey tiii aioeaay kkot
teeoe qo do aka may oenrioe qee rpe of a peaoce ekdike iepp qeak
qeey rpea qoo Apk yoropeif qee nrepqiokp – kame ak okiike mooviaeo
flideqp qo Lokaok8
prmeomaokeq aeiiveoiep8
eeaiqe ikproakceo
Yor peoriakfq eave eaa qoo mrce qoor_ie fiiiikd qee akpteop orq
qeeoel po tey ao yor keea qo rpe a peaoce ekdike? I am taqceikd
qee aavakce of moice commaoipok aka ieaa dekeoaqiok piqep qoo –
Peaoce ekdikep aoe doikd qo eave qo took veoy eaoa qo mooqecq qeeio
pmaceo I aokfq _eiieve qeip pecqoo eap qee pame aykamicp apl payl qee
mr_iipeikd ikarpqoyo Teeoe iq tap okiy eveo a qoppnrm _eqteekl payl
Yeiiot Padep
aka
Teompok Dioecqooiep
– _rq qee oia meoke aioecqooiep
keveo oeaiiy eaa ak ippre tiqe eaiqooiai coeai_iiiqyo Iq tap aitayp a_orq
_eikd commoeeekpivel aka qee oke qeaq qook orq qee _iddepq aa doq
Brq teek I iook aq Goodie I pikceoeiy _eiieve qeaq eaiqooiai
coeai_iiiqy eap qo come ikqo miay aq pome pqadeo Yepl qee aidooiqemp
aoe eviaekql _rq if qee qomnoakkikd piqe foo pay ‘flideqpf ip koq aeiiveoikd
qee _epq vaire qeek teaq ip iq aoikd qeeoe? Aka teo aoe Goodie qo
pay teaq ip _epq foo rp? Wokfq qeeoe _e a prpmiciok qeaq pome kika of
Lke akpteo mideq _e cokpekprpo Weaq ao qee oepq of qee miakeq
qeikk a_orq qee qomnoakkikd ‘flideqpf piqe oaqeeo qeak oke oodakin
zaqiok? Remoepekqaqive of qee momriace iq mideq _el _rq I aokfq
qeikk qee keq eap eveo _eek a_orq akyqeikd oqeeo qeak foeeaom qo
ceoope aka foeeaom of ikfoomaqioko Peopokaiiy I iike teaq Amazok
aol ikviqikd meomie qo oeviet _ookpo May_e Goodie corial teiil qake
I frkaamekqaiiy _eiieve qeaq peaoce ekdikepl iike ketpmameopl
madazikep aka oqeeo meaial tiiil aq ieapq ik maoql _ecome meopokaiiqy
aoivekl tiqe omikiok foomeop aka ceammiokp driaikd rp qeoorde
qeeio favoroiqepo Doepkfq qeip aii porka pmookiiy famiiiao? Ceie_oiqy
ekaoopemekqpl moomeikd of aaveoqipikd aka cokqekq – aka aii
I _eiieve qeaq maokeqeopl foiiotikd ak ikqekpive meoioa of iaka
doa__ikd aka qee mropriq of mika peaoel tiii aemaka a ioq mooe
coeaqiviqy foom peaoce ekdikepl aka peoria _e tookikd tiqe qeem
kot qo mrpe qeip footaoao Maokeqeop cakkoq affooa qo _e moicea orq
of qee qom madel aka peaoce ekdikep tiii o_viorpiy _e peekikd ket
oevekrepl po iq pqakap qo oeapok qeaq teek ak rkpqomma_ie fooce
Peaoce ekdike omqimizaqiok ap te kkot iq kot tiiil I _eiievel
oeievakqo Proeiy aii qee dooa oriep aka moacqicep tiii _e
tiaeiy kkotk _y /s./ aka tiii _e _rkaiea ik tiqe qee iaqepq te_
mackade aq qee qime – po teeoe tiii qee focrp moikqp foo maokeqeop
Keytooa _ryp – aefikiqeiyl aka may_e qee ekdikep tiii offeo
doeaqeo ooqaqiok aka vaoiaqiok of _oakapo Poppi_iy a ket pecqiok
ok peaoce ekdikep iipqikd ‘_oakap yor eavekfq eeaoa a_orq yeqf oo
Weaqeveo comep qo iideq I am proe maokeqeopf _radeqp foo peaoce
tiii ikcoeape ik qee iodicai tay – qee mooe cokprmeop rpikd peaocel
qee mooe _rpikepp qeoorde qeaq ceakkeil qee mooe vaire iq tiii
eoia foo maokeqeopl _rq ap I mekqiokea a_ove qee magoo ceaiiekde
foo maokeqeop tiii _e mooqecqikdl oeqaikikd aka aefekaikd qeeio
Tee mromope of GeqTeeGiappocom tap qtofoiar qo coeaqe a te_piqe qeaq maae
ieaokikd qee _ekefiqp of miik frk aka ekqeoqaikikd aka qo ikcoeape miik cokprmmqiok
ik Caiifookiao Tee qaodeq araiekce foo qeip cammaidk tap aariqp ik Caiifookiao Tee
adekcy ik ceaode of qee cammaidk tap Gooa_yl Piiveopqeik e Paoqkeop gGPPhl
teice aeveiomea qee cokcemq aka immiemekqea qee pqoaqedyo Tee te_piqe tap
aepidkea _y Nooqe Kikdaom accooaikd qo GPPfp ikpqorcqiokpo
Tee GeqTeeGiappocom te_piqe tap ‘ikea_iqeaf _y a famiiy of ceaoacqeop caiiea qee
Aaaceipl aka eace ceaoacqeo prffeoea foom aiimekqp oeiaqea qo qeeio iack of miiko Lk
qee piqel vipiqoop miayea a _oaoa dame ik teice qeey eeimea qee Aaacei famiiy deq a
ik qee dame _y ooiiikd a maio of vioqrai aice aka aoivikd qee Aaaceipf mirm_ikd vak
qeoorde a peoiep of miiknoeiaqea ceaiiekdep teiie qoyikd qo keem aeeaa of ‘Fooq
Foiadef pecroiqy aka avoia _eikd pekq qo ‘Miikaqoazfo If qee miayeop teoe pekq qo
‘Miikaqoazf qeey eaa ak omqiok qo eave a foieka eeim qeem epcameo Teip tap a
meakp of ikcoeapikd qee piqe qoaffic ap teii ap coeaqikd qee commrkiqy apmecqp of
qee piqeo Tee prcceppfri miayeop teo commieqea qee dame teoe pekq ak acqrai
Tee te_piqe tap qee cookeopqoke of qee cammaidkl teice tap prmmooqea _y
_akkeo aaveoqipemekqpo Peaoce maokeqikd tap rpea qo aoive qoaffic qo qee piqeo
Givek qee rkinre cokcemq of qee te_piqe qeeoe tap a iaode amorkq of moepp
coveoadel ikcirpiokp ik _iodp aka oefeooaip foom foiekapo Ik effecq qee qoaffic tap
Tee doeaqepq ceaiiekde of qee cammaidk tap qee coeaqiok of qee ceaoacqeopo Tee
0D ceaoacqeop qeaq teoe coeaqea eaa qo _e _apea ok qee qaiekq qeaq tap peiecqea
foo qee TV pmoqpo Foom cokcemq qo commieqikd qee cammaidk qook piu mokqepo
Tee kavidaqiok pqorcqroe of qee piqe tap cokqikdekq rmok rpeo _eeavioro ik qee
pqyie of qoaaiqiokai _oaoa damepo GeqTeeGiappocom com_ikea krmeoorp viaeo
aka 0D commokekqpo Tee dame ik iqpeif tap doorkan_oeakikd ik qeomp of qee pqyie
aka euecrqioko Tee aeqaiip tiqeik eace pecqiok of qee dame maae iq pmeciai aka
ikqeoepqikdo Tee doeaqepq cammaidk ceaiiekde tap qee cokqekq aeveiommekq ap
teii ap qee coeaqiok of qee oriep of dame miayo
Teeoe eaa _eek oveo 0o1 miiiiok vipiqp qo qee piqe tooiatiae ap aq Amoii /ss5o
GPPfp oeiaqiokpeim tiqe qee Caiifookia Miik Pooceppoo Boaoa gCMPBh tap froqeeo
pqoekdqeekea _y qee ciiekqfp qorpq ik qee adekcyfp _oaka pqoaqedy aka coeaqive
aeveiommekqo Tee moteo aka pqoekdqe of qee cammaidk aoe aipo eviaekq foom
qee ikarpqoy oecodkiqiok of iqp prcceppo Tee cammaidk tok a Goia Cy_eo Liok
aq Cakkep /ssi aka qee Favoroiqe We_piqe Ataoap gFWAh Piqe of qee Yeao aka
Peomiefp Ceoice Ataoapo GeqTeeGiappocom tok ataoap aq qee Fiapefootaoa
Cokfeoekcel Lokaok Ikqeokaqiokai Aaveoqipikd Ataoap aka
Madazike
Ataoapo
Qroqe foom Gooa_yl Piiveopqeik e Paoqkeop Coeaqive Dioecqoo gIkqeoacqivehl Wiii
Teip tap a erde qeam effooq aka moppi_iy oke of qee mopq euciqikd moogecqp
tefve tookea oko Tee coiia_ooaqiok aka _oeaaqe of qeikkikd qeaq tekq ikqo
GeqTeeGiapp tap koqeikd peooq of ikpmioikdo Aipol eavikd ak amazikd ciiekq
iike CMPB tap eppekqiai ik coeaqikd a rkinre eumeoiekce iike qeipo Wiqeorq
qeeio qorpq aka ekqerpiapm iq toriakfq eave _eek moppi_ieo
Ciiekqr Caiifookia Miik Pooceppoo Boaoa
Pooarcqr Miik
Aaveoqipikd adekcyr Gooa_yl Piiveopqeik e Paoqkeopl Pak Foakcipco
Coeaqive Dioecqoor Paq McKay
Coeaqive Dioecqoo gIkqeoacqivehr Wiii McGikkepp
We_piqe ikqeiiidekce
aka oeqrok ok
Haif of qee mokey I pmeka ok aaveoqipikd ip tapqea8 qee qoor_ie ipl I aokfq
gWiiiiam Hepkeqe Leveol qee .pq Looa Leveoerimel .52.–.6/2o
A pimiiao nroqe eumoeppikd ak iaekqicai pekqimekq eap _eek aqqoi_rqea qo
Joek Wakamakeol qee UP aemaoqmekq pqooe ekqoemoekero aka aaveoqipikd
miokeeol aka aipo qo Hekoy Fooah
Weaq te caii oepriqp aoe _edikkikdpo
gRaime Waiao Emeopokh
I koqice ikcoeapikd oeircqakce ok qee maoq of maokeqikd euecrqivep qo rpe
grademekq8 qeey aoe comikd qo oeiy qoo mrce ok oepeaocel aka qeey rpe iq ap a
aorkkaoa rpep a iamm mopqr foo prmmooql oaqeeo qeak foo iiirmikaqioko
Week yor oeace qee eka of qeip ceamqeo yorfii eave akpteop qo qee
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Hot tiii I kkot teeoe qo ikvepq my aidiqai maokeqikd _radeq foo
Weaq ikfoomaqiok cak I qoack ok my te_piqel eot ip iq coiiecqea aka
Hot cak I qoack my okiike aaveoqipikd qeaq ammeaop ok oqeeo piqep?
Weaq aoe key meofoomakce ikaicaqoop gKPIphl aka eot cak I rpe qeem
Wey ip qepqikd immooqakql aka teaq qymep of qepqikd peoria I _e
Po yor eave yoro peaoce ekdikenomqimizea te_piqe rm aka orkkikdo Yor
may evek eave peq rm maynmeonciick oo peaoce aaveoqipikd accorkqp tiqe
a fet mooviaeopl aka qoiea orq a fet aapl grpq qo pee teaq eammekpo Not
Weiil qeaq aemekapo o o
I kkot te keem payikd qeipl _rq iq oeaiiy aoep aemekao Iq aemekap ok
yoro _rpikepp doaipl yoro qaodeq maokeql qee aidiqai maokeqikd pqoaqedy
yorfve aefikea aka qee _radeq yor eave avaiia_ieo Didiqai maokeqikd
ipkfq a moepcoimqive meairmo Teeoe aoe fao qoo maky vaoia_iep ikvoiveao
Weaq tookp foo yor tokfq keceppaoiiy took foo mel aka teaq tookp foo
me moo_a_iy tokfq took foo A N Lqeeo Ikcl evek qeorde te may aii _e
omeoaqikd prmeoficiaiiy pimiiao _rpikeppep caqeoikd qo prmeoficiaiiy pimiiao
Tee iokd aka qee peooq of iq ip qeaq ko_oay cak qeii yor caqedooicaiiy
teaq tiii oo tokfq took foo yor okiikel koq tiqeorq ak ikqimaqe kkotieade
of yoro _rpikeppo Yor gakaroo qee pmeciaiipq yor _oikd ik qo eeim yorh eave
qo fika orq foo yoropeif teaq tookp aka teaq aoepkfq ik yoro maoqicriao
ciocrmpqakcepo Teaq ikvoivep a _iq mooe took qeak pimmiy ammiyikd a
moepcoimqive foomrial _rq iqfp tooqe qee effooql _ecarpe aefikikd yoro otk
crpqomizea aidiqai maokeqikd enraqiok tiii dive yor mrce mooe ikpideq
ikqo teeoe qee oeai okiike ommooqrkiqiep iie foo yoro _rpikeppl aka tiii
Tee doeaq ketp ip qeaql ik qee tooia of aidiqai maokeqikdl qeeoe aoe aii
pooqp of qooip avaiia_ie qo peot yor
teaqfp tookikd foo yor aka grpq
ap immooqakqiy teaqfp koqo Tee mopq prcceppfri maokeqikd eap aitayp _eek
a_orq ieaokikd foom yoro oepriqpr qakikd a fikiqe _radeq aka rpikd iq qo ao
mooe of qee pqrff qeaq ip tookikd aka iepp of qee pqrff qeaqfp koqo Yor qepql
Toaaiqiokai maokeqikd meaia qeoet rm qto magoo o_pqaciep qo qeip
ammooacer _ryikd aaveoqipikd pmace qo ‘qepqf aiffeoekq aaveoqipikd qacqicp
tap ofqek mooei_iqiveiy eumekpivel aka meaproikd qee oepriqp ik aky
meakikdfri tay tap koqooiorpiy aifficriqo Yor teoe keveo nriqe proe teice
eiemekqp of yoro maokeqikd miu teoe acqraiiy aeiiveoikd qee oepriqpo Tee
ikqeokeq eap ceakdea aii qeaqo Wiqe qee midoaqiok qotaoap meofoomakcen
_apea aaveoqipikd – maynmeonciick aka maynmeonacnripiqiok moaeip – yor
may okiy foo qoaffic oo gevek _eqqeoh acqrai cokveopiokp daikea qeoorde
a maoqicriao aaveoqipikd ceakkeio Teaq makep iq eapy aka oeiaqiveiy ceeam
foo yor qo qepq aiffeoekq aa com_ikaqiokp qo pee teaq tookp _epq foo yorl
tiqeorq yoro copqp pmioaiiikd orq of cokqooio Aka _ecarpe yor cak qoack
aka meaproe
eveoyqeikd
qeaqfp ceakkeiiea _ack qeoorde yoro te_piqe yor
cak _riia ak accroaqe micqroe of eot yoro moopmecqp oepmoka qo qeepe aap
aq a ievei of doakriaoiqy qeaqfp pimmiy rkeeaoa of ik qoaaiqiokai aaveoqipikd
Notl foo qee fiopq qime eveol yor cak camqroe qee oepriqp of yoro aaveoqn
ipikd ik moacqicaiiy oeai qimel aka aaamq yoro aidiqai cammaidkp ok qee fly
qo mauimize oeqrok ok yoro aidiqai maokeqikd ikvepqmekqo Iqfp a ievei of
cokqooi qeaqfp rkmoeceaekqea ik qee eipqooy of aaveoqipikd – aka tiqe qeaq
cokqooi comep a ievei of accorkqa_iiiqy foo oepriqp qeaq qo aaqe eap _eek
Tee oipe of meofoomakcen_apea aaveoqipikd
Tee te_ ip cokpqakqiy evoivikdl ap te aii kkoto Iqfp a ceakdikd
ekviookmekq _ecarpe meomie aoe ik qee moocepp of midoaqikd foom
qoaaiqiokai meaia qo okiikeo Teip midoaqiok tiii koq _e qoqai nn meomie
tiii pqiii oeaa _ookp aka taqce TV – _rq qee emmeapip ip ceakdikdo
Poikq aka _ooaacapq meaia tiii _ecome aiqeokaqivep qo qee ket
We aoe mappikd pidkificakq maokeop ik qeip midoaqiok oideq koto
Foo euammiel meomie adea .i qo /2 kot pmeka mooe qime okiike
qeak taqceikd TVo I oecekqiy pmoke qo a foieka teope pok tap pqaoqikd
rkiveopiqyo He vipiqea qee pqraekq eaiip of oepiaekce aka tap promoipea
qo pee qeaq koke of qee pqraekqp eaa pqeoeop gak eppekqiai of pqraekq
iife ik eip aayh oo TVp ik qeeio ooompo Week ee apkea a_orq qeip qee
pqraekqp iardeea aq eim nn tey toria qeey keea qeope teek qeey eaa
commrqeop aka ikqeokeq cokkecqiokp? To qeip yorkdeo dekeoaqiok
qee iaea of a aevice qeaq cak okiy eakaie a pikdie meairml aka qeaq
ipkfq cokkecqea qo qee te_l ip iardea_iy aoceaico
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Iqfp cieao qeaq te aoe evoivikd ket tayp of maoqicimaqikd ik pocieqyl
ket tayp of commrkicaqikdl aka ket tayp of aippemikaqikd
ikfoomaqioko A key aykamic ik qeip moocepp ip qee qoakpiqiok of qee
moikq aka _ooaacapq aaveoqipikd commrkiqy ok qo qee te_o Ap qeip
Hekoy Fooa okce paia ‘I kkot okiy eaif of my aaveoqipikd tookpo
Tee moo_iem ipl I aokfq kkot teice eaifof Tee te_ poivep qeip
moo_iemo Tee a_iiiqy qo oecooa meomiefp _eeavioro okiike meakp
aaveoqipikd cak _e appeppea ik qeomp of qee _eeavioro meomie euei_iq
afqeo _eikd eumopea qo ak aao Iq qeek _ecomep moppi_ie qo may foo
qee _eeavioro ikpqeaa of qee meoe aeiiveoy of qee aao Teip ip caiiea
meofoomakcen_apea aaveoqipikdo
Tee aomikaqikd qoeka ik qee evoirqiok of okiike aaveoqipikd ip qee
oipe of meofoomakcen_apea aaveoqipikdo Poeaicqiokp aoe qeaq qeeoe
tiii _e a1s _iiiiok ik okiike aa paiep ik /ss5 aka qeaq 2s meo cekq of
qeip tiii ikvoive meofoomakcen_apea maymekqo Teip oemoepekqp a peifq
foom peiiikd araiekce qo peiiikd _eeavioroo
Tee qoaaiqiokai foom of aaveoqipikd ikvoivep peiiikd araiekceo Ik
moikq aka _ooaacapql aaveoqipikd oaqep aoe iaodeiy aeqeomikea _y
qee krm_eo of meomie teo tiii _e eumopea qo qee aao Ap qoaaiqiokai
meaia emmioyeep movea okiike qeey qook qeip moaei tiqe qeeml
peiiikd ‘immoeppiokpfo Bakkeo aaveoqipikd ip qoaaiqiokaiiy poia qeip
tayo
Immoeppiokn_apea aaveoqipikd pimmiy cokpipqp of miacikd ak aa
pometeeoe ok a oeaaeofp commrqeo pcoeekl ik a makkeo pimiiao qo
miacikd ak aa pometeeoe ok qee made of a madazikeo Peofoomakcen
_apea aaveoqipikd ikvoivep ceakdikd qee emmeapip foom vietp qo
acqiokpo Ikpqeaa of mayikd qee orqieq qo aeiiveo my aal I tiii may iq foo
Tee mopq commok foomp of meofoomakcen_apea aaveoqipikd aoe
PPC aaveoqipikd aka affiiiaqe keqtookpo Goodiefp AaWooap ip a ciappic
euammie of meofoomakcen_apea aaveoqipikdo Aaveoqipeop may koq foo
Evek teeoe meofoomakcen_apea aaveoqipikd ip koq qee o_viorp
_apip rmok teice qee aaveoqipikd ip _eikd poial iq ip ofqek qee tay ik
teice iq ip appeppeao Maok Reaa ip aioecqoo of pqoaqedy aq WPP UKl
oke of qee tooiafp ieaaikd maokeqikd commrkicaqiok oodakizaqiokpo
Accooaikd qo Reaal maky of WPPfp ciiekqpl epmeciaiiy ik fikakce aka
arqomoqivel cokveoq qee meqoicp foom qeeio aa orqieqp _ack ikqo
meofoomakce meqoicpo
‘Iq aoepkfq maqqeo eot meomie peii qee aa pmace8 iqfp _ordeq ok a
meofoomakce _apip teeqeeo qeey oeaiize iq oo koqfl payp Reaao
Reaa ip veoy mrce ik favoro of qeip peifq qo meofoomakcen_apea
aaveoqipikdo ‘Tee aavakqade of meofoomakcen_apea aaveoqipikd ip
qeaq iq cokveoqp aa pmeka foom a iike eumekpe qo a copq of dooap
poiao Ap prcel qee eumekaiqroe ip moqekqiaiiy ikfikiqeo o o Tee pecoeq
of Goodiefp prccepp tap qo cokveoq aa pmeka foom iike of _rpikepp qo
Ik oqeeo tooapl qee moqekqiai ikcome foom ak aa orqieq ip
mrce doeaqeo qeak ip moppi_ie tiqe immoeppiokn_apea aaveoqipikdo
Peofoomakcen_apea aaveoqipikd o_viorpiy oemoepekqp _eqqeo vaire foo
qee aaveoqipeol _rq iq cak aipo oemoepekq _eqqeo vaire foo qee peiieoo
Bek Redekp_rodeol moepiaekq of Dor_ieCiick Geomakyl adoeepo
‘If yor kkot yoro araiekce aka yoro ikvekqooy teii yor cak make
mooe mokey foom meofoomakcen_apea aap qeak pimmie immoeppiokpl
Tee aoat_ackp of meofoomakcen_apea meqoicp
Ceoipqome Pcere ip CML of Tomoooot Focrp AGl oke of Geomakyfp
ieaaikd aidiqai cokqekq mooviaeopo Tomoooot Focrp ip qee iaodepq
prmmiieo of Geomakniakdrade cokqekq ok qee te_o Ap a meaia otkeol
pomeoke teope ikcome ip _apea ok peiiikd aaveoqipikdl Pcere cak
pee ipprep tiqe meofoomakcen_apea aaveoqipikdo
‘Tee aakdeo ik _ryikd meofoomakce ip qeaq iq idkooep qee vaire of
oemeaqea eumoproe aka of qimenaeiayea oepmokpepfl ee paypo ‘I qeikk
meofoomakce _ryikd qo a pikdienoepmokpe aimekpiok tiii _ecome
Noqice qeaq Pcere ip koq ommopea qo meofoomakcen_apea aaveoqipn
ikdo He pimmiy takqp qo pee meofoomakce appeppmekq _ecome mooe
Lke of qee mopq commok moo_iemp ekcorkqeoea teek aeaiikd
tiqe meofoomakcen_apea aaveoqipikd ip aipadoeemekq _eqteek qee
aaveoqipeo aka qee mr_iipeeo oveo qee krm_eopo We_ meqoicp pypqemp
aoe pqiii faioiy moimiqivel aka qee te_ akaiyqicp commrkiqy eap yeq qo
epqa_iipe cieao moocearoep foo meaproemekqo Ap a oepriql aaveoqipeo
aka mr_iipeeo pypqemp cak ofqek aipadoee a_orq euacqiy eot maky
‘Crooekqiyl aa meomie aokfq rkaeopqaka qee meqoicpfl payp Pcereo
Aaaoeppikd qeip ippre oenrioep qoaikikd aaveoqipikd paiepmeomie ik
te_ akaiyqicp po qeey eave a iakdrade ik teice qo commrkicaqe aka
po qeey rkaeopqaka teaq iq ip qeeio te_ akaiyqicp pypqemp aoe qeiiikd
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Ik aaaiqiokl oepoivikd aipcoemakciep _eqteek qee aaveoqipeofp aka
qee mr_iipeeofp krm_eop rpraiiy ikvoivep a qecekicai cokveopaqiok
a_orq eot qee aaqa aoe mooceppea ok _oqe pypqempo Tee fieia of te_
akaiyqicp iackp pqakaaoapl aka qee fet pqakaaoap qeaq ao euipq aoe
oaoeiy immiemekqea cokpipqekqiy tiqeik akaiyqicp pofqtaoeo If _oqe
pypqemp aoe meaproikd qee pame qeikd ik qee pame tayl qee krm_eop
Brq aipcoemakciep occro _ecarpe qee qto pypqemp aoe meaproikd
qeikdp aiffeoekqiy oo rpikd qee pame qeomp foo aiffeoekq qeikdpo If qee
oepmecqive qecekiciakp eumiaik qo eace oqeeo teaq qeeio pypqemp aoe
meaproikdl aka eotl iq ip rpraiiy moppi_ie qo aagrpq qee krm_eop qo
maqceo Teip oenrioep qeaq aaveoqipikd aka maokeqikd meomie eave
accepp qo qeeio te_ akaiyqicp qecekiciakpl aka eave qee qoaikikd qo _e
Mrce of qeip cak _e avoiaea if qee meqeoaoiody foo meofoomakce
appeppmekq ip adoeea rmok _efooe qee aeai ip pidkeao Lkce adaikl
qeip oenrioep qeaq paiep pqaff eave prfficiekq qoaikikd qo maoqicimaqe ik
prce cokveopaqiokpl aka qeaql teeoe keceppaoyl qeey cak caii ok qeeio
Foo a mr_iipeeol meofoomakcen_apea aaveoqipikd oemoepekqp _oqe
ak ommooqrkiqy aka a qeoeaqo Ap Ceoipqome Pcere paypl ‘Yor eave
qo rkaeopqaka yoro te_piqe _eqqeo qeak yoro ciiekqo o o Yor eave qo
rkaeopqaka qee _eeavioro of yoro oeaaeop ik qee cokveopiok frkkeio o o
Yor keea ak encommeoce rkiq tiqeik yoro eaiqooiai qeamof
Lkcel qee eaiqooiai focrp tap mroeiy ok mooarcikd cokqekq qeaq
toria ammeai qo a iaode ptaqe of qee momriaqiok – ammeai qo ekorde
oeaaeop aka qee aaveoqipeop toria foiioto Ik qee eaoiy aayp of qee
ikqeokeql te qeordeq qeip tap aii te keeaea qo aoo Jim Baokpaaiel
moepiaekq aka CEL of Neqpcame rkqii qee commaky meodea tiqe
ALLl paia ik .662r ‘Dokfq toooy a_orq eot qo eaok mokey okiikeo
Pimmiy deq a _id ekorde araiekce aka qee mokey tiii come qo
Teip tap qore foo a teiiel _rq aaveoqipeop aoe tipikd rmo Teeyfoe
koq ikqeoepqea ik meoe krm_eop8 qeey takq _eeavioroo Teip moepekqp
mr_iipeeop tiqe a aiiemmao We aii kkot yor cakfq make mokey
peiiikd cokqekq qo oeaaeop – qeey tokfq may foo iqo Tee moepekce
of erde nrakqiqiep of foee ikfoomaqiok ok qee te_ eap aevairea
qee meoceivea vaire of aii ikfoomaqiok ik qee eyep of qee okiike
commrkiqyo
Tee maik tay qo make mokey ap a cokqekq mr_iipeeo aq moepekql
qeekl ip via aaveoqipikdo If aaveoqipeop _ecome commieqeiy focrpea ok
meofoomakcel eaiqoop _ecome cokfookqea tiqe qee keea qo aepidk
cokqekq ik ooaeo qo deq qee acnripiqiokp qeeio aaveoqipeop takqo
Peoria eaiqoopl qeekl toiqe qo make paiepl oo ao qeey toiqe qo daqeeo
araiekce aka eome qee paiep grpq eammek _ecarpe qeey doq qee oideq
Ik qee iokd qeoml qee frqroe proeiy _eiokdp qo qeope teo cak
aeveiom cokqekq qeaq aqqoacqp ak araiekce akal aq qee pame qimel
foame qeaq cokqekq ik a makkeo qeaq ekcoroadep qee _eeavioro
Boakaq Daikot ip CEL of TeikkMeqoicpl ak ikaemekaekq te_ akaiyqicp
aka maokeqikd cokpriqakq omeoaqikd ik qee UK aka Ioeiakao He tookp tiqe
ciiekq oodakizaqiokpf commakiep qo aepidkl makade aka qrke qeeio okiike
maokeqikd aka paiep mooceppepo Foo mooe aeqaiip pee Boakaqfp te_piqe ttto
Geqqikd pqaoqea
Tee a_iiiqy qo qoackl meaproe aka oefike yoro okiike maokeqikd camn
maidkp ap qeey rkfoia ip a erde _ookl _rq iq cakfq eeim qo driae yoro
ikvepqmekq aecipiokp
_efooe
yor eave akyqeikd qo meaproeo Po teeoe ao
yor pqaoq? Peoria yor ceakkei yoro _radeq ikqo peaoce ekdike maynmeon
ciick cammaidkpl oo toria yor _e _eqqeo off focrpikd mooe ok iokdnqeom
omqimizaqiok foo oodakic peaoce oepriqpl cormiea tiqe a pmoikkiikd of
aipmiay aap ok moomikekql eidenqoaffic ikarpqoy te_piqep? Weaq a_orq qee
eumiopiok ik veoqicai okiike aaveoqipikd keqtookpl oo meoeamp yor peoria
Qrepqiokpl nrepqiokpl nrepqiokpo o o teek aii yor takq
Weiie pome of qeepe nrepqiokp may peem _afflikdl qee qorqe ip qeaq yor
aioeaay eave qee akpteop yor keeao Remem_eo aii qeaq oepeaoce yor aia
qo aefike yoro pqoaqedyl coeaqe yoro te_piqe aka omqimize iq foo qee peaoce
ekdikep? Aq qeip moikq yor kkot yoro qaodeq maokeq8 yor kkot teeoe
qeey cokdoedaqe okiikel teaq qeeyfoe peaoceikd fool aka qee pooq of qeikdp
qeey iike qo fika teek qeey deq qeeoeo Yor aipo kkot teaq yoro _rpikepp
ip qoyikd qo aceieve okiike aka eave a pqoaqedy foo eot yorfoe doikd qo do
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Take aii of qeaq ikfoomaqiokl ammiy a iiqqie _rpikepp acrmek aka qeaq
pqaitaoq of maokeqeop eveoyteeoe – ikqriqiok – aka yorfii fika yor eave
a moeqqy dooa iaea of teeoe qo focrp yoro ikiqiai ikvepqmekq ik ooaeo qo
oeace yoro o_gecqivepo Dokfq toooy a_orq deqqikd qeikdp meofecq foom qee
_edikkikd8 qee mopq immooqakq qeikd ip qo
deq pqaoqea
o Ap iokd ap yorfoe
aimikd ik oordeiy qee oideq aioecqiokl deq yoro ikiqiai cammaidk rm aka
orkkikd aka pqaoq coiiecqikd pome oeai aaqao Biap yoro eaoiy ikvepqmekq
qotaoap qee aoeagph yor ikpqikcqiveiy feei tiii yieia qee _epq oeqrokp foo
Lkiike maokeqikd ip ak iqeoaqive moocepp of cokqikrorp immoovemekqr
yor make a ceakdel yor qoy pomeqeikd ketl yor qepql yor oefike aka
yor qoack yoro oepriqpo Ikvepq mopq of yoro _radeq ik teaq yor kkot qo
_e tookikd teii aq aky divek qimel _rq keveo pqom eumeoimekqikd tiqe
ket aka aiffeoekq ammooaceepo Yor coria eiq ok pomeqeikd qeaq tookp
evek _eqqeoo Ap yor accrmriaqe oeai aaqa a_orq eot yoro qaodeq maokeq
ip oepmokaikd qo yoro cammaidkp yor cak pqaoq makikd oeaiiy ikfoomea
aecipiokp qeaq tiii eave a mopiqive aka ofqek aoamaqic immacq ok yoro
Hot ikfoomaqiok ip meaproea
Imadike if yor coria qeii koq grpq eot maky meomie teoe vipiqikd yoro
te_piqe gyoro qoaffich _rq foo aii ikaiviarai vipiqoop teeoe qeey came foom
g_oqe ok qee ikqeokeq aka deodoameicaiiyhl teaq _ootpeo aka omeoaqikd
pypqem qeey teoe rpikd aq qee qimel teaq keytooap qeey rpea qo fika yoro
piqe aka ok teice peaoce ekdikel qee made qeey aooivea aql eot iokd qeey
pqayea fool teaq madep qeey vipiqea teiie qeey teoe qeeoel teice made qeey
Teaq toria _e oeaiiy rpefri ikfoomaqiokl oideq? Iq toria ieq yor akaiype
eot yoro rpeop teoe fikaikd yoro piqel teeqeeo yor teoe divikd qeem teaq
qeey takqea teek qeey aooiveal teeoe qeey teoe ieavikd fooml teeqeeo
yoro piqe tap omqimizea foo qee oideq peaoce keytooapl eot effecqive yoro
aiffeoekq foomp of aaveoqipikd teoe aq aoivikd qoaffic qo yoro piqe aka
teaq moomooqiok of qeaq qoaffic tap riqimaqeiy _eikd cokveoqea ikqo paiepl
ieaap oo teaqeveo oqeeo cokveopiok doaip yorfa aefikeao Ik oqeeo tooapl
Weiil qee dooa ketp ip qeaq tiqe moaeok te_piqe akaiyqicp pofqtaoe yor
cak qoack aii of qeaq ikfoomaqiok aka mooeo Like eveoyqeikd eipe ok qee
ikqeokeql te_ akaiyqicp eap doke aii ‘/osfl po yor cak deq aii of qee aaqa yor
We_piqe akaiyqicp rpep ikfoomaqiok yoro vipiqoop
Iqfp immooqakq qo koqe eeoe qeaq qeeoefp koqeikd rkaeoeakaea a_orq
qoackikd aka akaiypikd te_piqe pqaqipqicpo Aii tefoe aoikd ip iookikd aq qee
ikfoomaqiok qeaqfp oeaaiiy voirkqeeoea _y qee rpeo oo qee rpeofp _ootpeoo
Teeoefp ko madic ‘vooaoof oo gap a oriel aq ieapqh rkaeoeakaea cy_eon
epmiokade doikd ok eeoeo Wefoe pimmiy coiiecqikd qee ikfoomaqiok qeaqfp
oorqikeiy oecooaea teek a vipiqoo comep qo oro te_piqe aka qeek rpikd
akaiyqicp pofqtaoe qo addoedaqe iq aka moepekq iq ik a foomaq qeaq ieqp rp
Teeoe aoe qto maik tayp of coiiecqikd ikfoomaqiok a_orq yoro te_piqe
vipiqoopo Yor cak akaiype qee te_ accepp iodp coeaqea _y yoro otk te_
peoveo oo yor cak em_ea pome coae gcaiiea a made qadh ik eveoy made
ok yoro te_piqe qeaq pekap pimiiao ikfoomaqiok qo yoro ceopek akaiyqicp
peovice mooviaeoo
We_ peoveo iod fiiep
Eveoy qime yoro te_ peoveo oeceivep a oenrepq foo a oeporoce ga fiieh ok
yoro te_piqe iq pqooep aeqaiip of qeaq oenrepq ik iqp peoveo accepp iodpo Weaq
euacqiy ip oecooaea aemekap ok a vaoieqy of facqoopl ikciraikd qee tay
qee peoveo iqpeif ip peq rml qee foomaq of qee iod fiiep iq mooarcep aka qee
peqqikdp of qee rpeofp _ootpeoo
Teaq paial a peoveo iod fiie tiii qymicaiiy cokqaik qee foiiotikd kika of
ikfoomaqiok foo eveoy _ootpeo oenrepq iq oeceivepr
qee rkinre IP aaaoepp of qee rpeofp commrqeo8
a qime pqamm peotikd qee aaqe aka qime of qee oenrepq8
qee URI of qee oenrepqea oeporoce8
a pqaqrp coae cokfiomikd qee oepriq of qee oenrepq8
qee fiie pize of qee oeqrokea oeporoce8
qee URL of qee oefeooikd made8
oqeeo ikfoomaqiok prmmiiea _y qee ‘rpeo adekqf gqymicaiiy _ootpeo
Foom qeip ikfoomaqiokl te_piqe akaiyqicp pofqtaoe cak aeoive a eopq of
rpefri ikfoomaqioko Foo euammiel foom qee IP aaaoepp iq cak aeqeomike
teeoe ik qee tooia qee rpeo ip _ootpikd foom8 qee oefeooikd URL cak
qeii iq teeqeeo qee rpeo ekqeoea qee piqe aioecqiyl tap oefeooea foom a iikk
ok akoqeeo piqe oo came foom a peaoce ekdike akal if pol teaq peaoce
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
nreoy pqoikd qee rpeo ekqeoea qo oeace yoro piqeo Tee IP aaaoepp
aipo
eeim qoack ak ikaiviarai rpeofp maqe qeoorde qee piqe aroikd qee rpeofp
vipiq gaiqeorde rpikd qee IP aaaoepp qo qoack qeip cak _e rkoeiia_ie aka ip
Lod fiie akaiypip pofqtaoe comep ik aii peamepl pizep aka flavoropo Pome
meoeiy oeaa oat iod fiie aaqal addoedaqe iq aka pmiq orq qee oepriqp ap corae
qa_iep foo yor qo qoati qeoorde makraiiyo Lqeeop foomaq qee ikfoomaqiok qo
make iq mooe oeaaa_ie aka moepekq iq ik eapynqoncommoeeeka doamep aka
qa_iepo Tee mopq pomeipqicaqea ieq yor aefike yoro otk prmmaoy oemooqpl
pedmekq yoro araiekcel aefike aka qoack cokveopiok doaip aka akaiype
cokveopiok ‘frkkeipf gqee kavidaqiok pqemp a rpeo foiiotp qo commieqe a
‘cokveopiokf doaihl aka tiii ikqedoaqe aaqa foom oqeeo porocep qo dive yor
a commieqe micqroe of yoro te_piqefp oveoaii meofoomakceo
Mopq te_ eopqp mooviae pome foom of _apic iod fiie akaiypip pofqtaoe
ap maoq of qeeio eopqikd mackadel po iqfp tooqe iookikd aq qeip fiopq qo deq
a _apic iaea of qee kika of ikfoomaqiok qeaqfp avaiia_ie ik yoro iod fiiepo
Teeoe ip a tiae oakde of pofqtaoe omqiokp avaiia_iel oakdikd foom foee
omek poroce offeoikdp giike We_aiizeol AWPqaqp aka Akaiodh qo copqiy
ekqeomoipenievei poirqiokp foom ieaaikd ikarpqoy miayeop iike We_Toekap
Tee pecoka meqeoa ip a moocepp kkotk ap made qaddikdo Teip ikvoivep
mrqqikd a pmaii miece of coae ok eveoy made of yoro piqe qeaq yor takq qo
qoacko Weekeveo a vipiqoo oenrepqp qee made qee coae pekap ikfoomaqiok
gdieakea ik mrce qee pame tay ap qeaq oecooaea ik qee peoveo iod fiieh
aka pekap iq qo yoro ceopek mooviaeoo Teip foom of qoackikd eap _ecome
veoy mrce ik vodre tiqe qee oipikd momriaoiqy of qee pofqtaoenapnanpeovice
gPAAPh cokcemql aka eap _eek freiiea _y qee ikqooarcqiok of foeel
moteofri aka eideiy cokfidroa_ie akaiyqicp peovicep iike PqaqCorkqeo
gtttopqaqcorkqeoocomh aka qee veoy momriao Goodie Akaiyqicp gttto
Lkce qee coae ip ikpqaiiea ok yoro madep qeepe peovicep tiii pqaoq coiiecqn
ikd aaqa aka cak mooviae yor tiqe a teaiqe of eapiiy acceppi_ie aka eideiy
cokfidroa_ie ikfoomaqioko Yor grpq eave qo make proe qee qoackikd coae ip
ikciraea ok eveoy made of yoro piqe qeaq yor takq qo qoack gikciraikd ket
madep yor may aaa oveo qimeh aka yoro peovice mooviaeo tiii iook afqeo
Ardmekqikd ikfoomaqiok rpikd cookiep
Upikd a rpeofp IP aaaoepp qo rkinreiy iaekqify vipiqoop ip ikcokpipqekq aka
ikaccroaqe foo a vaoieqy of oeapokpl ko maqqeo teice of qee qoackikd meqeoap
a_ove yor ceoope qo rpeo Foo ikpqakcel a iaode krm_eo of ikqeokeq rpeop
gALL rpeop _eikd qee moimaoy euammieh may peaoe a pikdie IP aaaoepp
appidkea _y qeeio ikqeokeq peovice mooviaeo gIPPho Teaq meakp qeaql if yoro
akaiyqicp poirqiok oeiiep mroeiy ok IP aaaoepp qo iaekqify rkinre vipiqoopl iq
tiii corkq qeepe mriqimie rpeop ap qee pame vipiqool pketikd yoro meqoicpo
Pimiiaoiyl rpeop aoe ofqek appidkea a aykamic IP aaaoepp qeaq ceakdep
eace qime qeey iod ok qo qeeio IPPl po a meopok oeqrokikd qo yoro piqe may
To deq aoorka qeepe iimiqaqiokp aka qo oemem_eo piqe peqqikdp qeaq
eeim qo immoove qee rpeo eumeoiekcel maky piqep aka qeioanmaoqy qoackikd
peovicep emmioy HTTP cookiep qo iaekqify ikaiviarai rpeopo Cookiep
aoe pmaii fiiep qeaq aoe pekq qo rpeopf _ootpeop aka pqooea ok qeeio iocai
eaoa aoivepo Tymicaiiy qeey pqooe a rkinre ID qeaq aiiotp qee piqe goo
qoackikd peoviceh qo iaekqify a oeqrokikd vipiqool pqooe piqe moefeoekce aka
meopokaiizaqiok peqqikdp qeaq ekeakce qee rpeo eumeoiekcel aka eeim yor
qo qoack qeaq vipiqoofp kavidaqiok aoorka yoro te_piqeo
Cookiep deq a _aa moepp _ecarpe of qee moqekqiai moivacy ipprep appociaqea
tiqe teaq aoe caiiea
meopipqekq qeioanmaoqy cookiep
l oo cookiep qeaq aoe peq
_y a aomaik oqeeo qeak qee oke yorfoe vipiqikd aka qeaq meopipq _eyoka
qee pcome of yoro euipqikd _ootpeo peppioko Ik qeeooy qeepe cookiep coria
_e rpea qo qoack vipiqoo _eeavioro acoopp mriqimie te_piqep ok aiffeoekq
aomaikpl _riiaikd rm a micqroe of rpeopf _eeavioro ap qeey prof qee te_o
Teaqfp meoceivea ap a _aa qeikdl _ecarpe iaode aanpeovikd aka qoackikd
commakiep cak moqekqiaiiy rpe cookiep qo _riia rm moofiiep of rpeo
_eeavioro acoopp aii qee te_piqep qeaq qeey peove tiqeorq eumiiciq cokpekq
foom qee rpeoo
Ik moacqicel qeordel cookiep qeka qo _e iaodeiy eaomieppl eka_ie te_piqep
qo aeiiveo a _eqqeo rpeo eumeoiekce qo qeeio crpqomeopl aka aiiot mooe
accroaqe qoackikd of te_piqe pqaqipqicpo Tee vapq magooiqy of ikqeokeq rpeopf
_ootpeop aoe peq qo accemq cookiep _y aefariql _rq iqfp immooqakq qo koqe
qeaq pome ceoope qo oegecq cookiep orq of eakal oqeeop accemq qeem okiy
foo qee aroaqiok of qeeio crooekq _ootpeo peppiok aka qeek aeieqe qeeml
teiie oqeeop ceoope qo accemq fiopqnmaoqy cookiep gcookiep ooidikaqea _y
qee aomaik qeeyfoe vipiqikdh _rq oegecq qeioanmaoqy cookiep gooidikaqea _y
aky oqeeo aomaikho Aii of qeepe facqoop cak affecq qee accroacy of yoro
pqaqipqicp – _y eot mrce tiii aemeka ok qee moofiie of yoro qaodeq araiekce
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Ap a orie of qerm_l if yor rpe cookiep iqfp _epq moacqice qo ikcirae ak
ekqoy ik yoro piqefp moivacy moiicy eumiiciqiy pqaqikd teaq yor rpe cookiep
fool teaq ikfoomaqiok qeey cokqaikl aka teo gif akyokeh qeaq ikfoomaqiok
Yoro peoveo tiii dekeoaiiy aioeaay _e mooarcikd iod fiiepl po qee oat
aaqa aoe aioeaay avaiia_ie foo akaiypipo Coiiecqikd aaqa rpikd made qadp
oenrioep ceakdep qo qee te_piqel aka qoackikd cak okiy _edik okce qee
Eveoy qoakpacqiok yoro te_ peoveo makep ip oecooaea ik qee iod fiieo
Pade qaddikd oeiiep ok peqqikdp ik qee vipiqoopf _ootpeop gprce ap
JavaPcoimq _eikd eka_ieahl po a ceoqaik gpmaiih moomooqiok of vipiqoop
Tee aaqa coiiecqea ik yoro iod fiiep aoe
yoro aaqa
l aka aoe ik a pqakaaoa
foomaq qeaq makep iq eapy foo yor qo midoaqe qo akaiyqicp pofqtaoe
foom a aiffeoekq vekaool rpe mooe qeak oke mackade qo dive yor a
_ooaaeo viet of yoro aaqal aka akaiype eipqooicai aaqa rpikd aky iod
fiie akaiypip moodoam yor ceoopeo Pade qaddikd poirqiokp rpraiiy meak
yorfoe iockea ik qo qee oeiaqiokpeim tiqe yoro ceopek mooviaeo – if
yor ceakde mooviaeop yor qymicaiiy eave qo pqaoq coiiecqikd aaqa adaik
Yoro iod fiiep camqroe vipiqp _y peaoce ekdike pmiaeop aka oqeeo
arqomaqea _oqp ap teii ap ermak rpeopo Aiqeorde iqfp immooqakq qeaq
yoro akaiyqicp pofqtaoe cak aiffeoekqiaqe qeepe foom yoro ermak
vipiqoopl kkotikd teice pmiaeop eave coatiea yoro piqe aka teek cak
_e immooqakq foo peaoce ekdike omqimizaqioko Pade qaddikd poirqiokp
Peoveo iodp oecooa ikfoomaqiok ok faiiea oenrepqpl divikd yor ikpideq
ikqo moqekqiai moo_iemp tiqe yoro te_piqe8 made qaddikdl ok qee oqeeo
Tee qaddikd coae gqymicaiiy JavaPcoimqh ip arqomaqicaiiy ork eveoy qime
qee made ip ioaaeal po evek vietikd a caceea made tiii dekeoaqe a vipiqo
Becarpe vietikd a made foom a cacee aoepkfq oenrioe commrkicaqiok
tiqe qee peoveol iod fiiep cokqaik ko oecooap of caceea made vietpo
Iq ip eapieo foo aeveiomeop qo aaa crpqomizea ikfoomaqiok qo made
qaddikd coae qo _e coiiecqea _y qee oemoqe peoveo ged ikfoomaqiok
a_orq a vipiqoofp pcoeek oepoirqiokl oo a_orq qee dooap qee vipiqoo
mroceapeaho Wiqe iod fiie akaiypipl crpqom ikfoomaqiok qeaqfp koq
oorqikeiy coiiecqea _y qee te_ peoveo cak okiy _e oecooaea _y
Pade qaddikd cak coiiecq aaqa _apea ok evekqp qeaq aokfq ikvoive
pekaikd a oenrepq qo qee te_ peoveol prce ap ikqeoacqiokp tiqe Fiapel
Cookiep aoe appidkea aka eakaiea _y qee made qaddikd peovice8 tiqe
iod fiie akaiypip yoro peoveo eap qo _e pmeciaiiy cokfidroea qo rpe
Pade qaddikd tiii took evek if yor cakfq accepp yoro te_ peoveo iodpo
Beao ik mika eeoe qeaq yorfoe koq oepqoicqea qo rpikd oke qyme of akaiyqicp
poirqiok oo qee oqeeo – yorfoe foee qo rpe _oqe ap keceppaoyl euqoacqikd qee
Fidroe 2o.
Goodie Akaiyqicp ip a veoy cama_iel foeel eopqea akaiyqicp
peovice foom Goodieo Tee peovice rpep JavaPcoimq made qadp qo coiiecq
ikfoomaqiok a_orq vipiqoop aka aiiotp te_mapqeop qo qoack a tiae oakde of
meqoicp qo evairaqe qee meofoomakce of qeeio te_piqep
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
A krm_eo of akaiyqicp poirqiokp ok qee maokeql maoqicriaoiy aq qee
ekqeomoipe ieveil eave qee a_iiiqy qo com_ike iod fiie akaiypip aka made
qaddikd meqeoap tiqeik qee pame akaiyqicp priqeo Teepe ey_oia pypqemp
akaiype aii of qee aaqal aka cokpoiiaaqe qee ikfoomaqiok qo moepekq a
peamiepp oemooqikd poirqiok qo qee akaiypqo Weiie qeepe may offeo qee mopq
commoeeekpive akaiyqicp poirqiokpl tiqe eace aaqa coiiecqiok meqeoa
commekpaqikd ik maoq foo qee ikaaenraciep of qee oqeeol iqfp immooqakq qo
oemem_eo qeaq
ko akaiyqicp poirqiok ip .ss meo cekq accroaqe
o Mopql eoteveol
aoe keao ekorde qo qee maok qo aiiot yor qo pmoq qoekap aka make
Wiqe iod fiiep aka made qaddikd yor cak qoack moeqqy mrce eveoyqeikd
qeaq eammekp ok yoro te_piqe – _rq teaq a_orq qee aap yor miace ok
oqeeo piqepl yoro affiiiaqe oo aankeqtook cammaidkpl enmaii ketpieqqeopl oo
maynmeonciick aaveoqipikd? Tee dooa ketp ip qeaq qee ket dekeoaqiok of
akaiyqicp pofqtaoe gevek qee ‘foeef Goodie Akaiyqicph aiiotp yor qo ‘qadf
ikcomikd iikkp foom aii of yoro euqeokai aaveoqipikd cammaidkp po qeaq
yor cak ipoiaqe aka qoack vipiqoop teo aoe aioecqea qo yoro piqe foom qeope
Aii yor eave qo ao ip aaa qee ammoomoiaqe maoameqeop qo qee eka of
qee iikkikd URLl aka qee akaiyqicp pofqtaoe tiii ao qee oepqo Pome tiii
evek dekeoaqe qee ‘qaddeaf URL foo yor – yor grpq fiii ik qee maoameqeop
aka qeek crq aka mapqe qee oepriqikd coae ikqo yoro aao Pome qoackikd
poirqiokpl tiqe qee eeim of cookiep aka made qadpl evek aiiot yor qo
oecodkize vipiqoop teo pat yoro aa ok akoqeeo piqel aiakfq ciick ok iql _rq
pome qime iaqeo aeciaea qo vipiq yoro te_piqe akytayo Poteofri pqrffo
Hiq mel _a_yl oke mooe qimer qee evoirqiok of
Back ik qee eaoiy aayp of qee te_l te_mapqeop toria deq euciqea
a_orq eot maky ‘eiqpf qeeio piqep teoe deqqikdo Befooe iokd ‘eiq
corkqeopf – pmaii _iqp of coae qeaq aipmiayea qee krm_eo of ‘eiqpf a
piqe tap deqqikd – teoe oife ok madep acoopp qee oamiaiy dootikd te_l
tiqe te_mapqeop eadeo qo peot off eot momriao qeeio iiqqie cookeo
of cy_eopmace eaa _ecomeo Teeio aiml of coropel tap qo oaipe qee
moofiie of qeeio piqep aka meoeamp qo aqqoacq qee _oave miokeeop of
okiike aaveoqipikd qo _ry pmace ok qeeio piqe gflapeikd _akkeo aal
Tee qoor_ie tiqe ‘eiqpf ap a rkiq of meaproikd made momriaoiqy tap
qeaq iq tap commieqeiy rkoemoepekqaqive of qee krm_eo of rkinre
vipiqoop qo a piqeo A ‘eiqf oemoepekqp a pikdie oeporoce oenrepq foom
a rpeofp _ootpeo goo oqeeo rpeo adekqh qo a te_ peoveoo Foo a _apic
te_ made cokqaikikd .s imadepl qee _ootpeo ikiqiaqep oke oenrepq
foo qee made iqpeif aka .s pemaoaqe oenrepqp foo eace of qee imade
fiiep ok qeaq madel oo a mikimrm of .. ‘eiqpf ik aii – mooe if qeeoe
aoe oqeeo aepidk eiemekqp _eikd mriiea foom oqeeo fiiep ok qee te_
peoveoo Diffeoekq madep qeeoefooe dekeoaqe a aiffeoekq krm_eo of
‘eiqpf aemekaikd ok qeeio makenrml teice meakp qee teoie cokcemq
of rpikd ‘eiqpf ap a commaoaqive rkiq of meaproe of made momriaoiqy
Teakkfriiyl teiie ‘eiqpf aoe pqiii oecooaea ik te_ peoveo iod fiiep
gaka yorfii pee qee ikaiviarai oecooap if yor _ootpe qeoorde qee oat
qeuq of a peoveo iod fiiehl moaeok te_ akaiyqicp pofqtaoe addoedaqep
qee aaqa ikqo fao mooe rpefri meqoicpo Toaay yorfoe fao mooe iikeiy
qo eeao a_orq ‘made vietpf oo ‘made immoeppiokpf gteice meak moeqqy
mrce teaq qeey pay – a commieqe made aeiiveoea qo a rpeofp _ootpeohl
Wiqe moaeok pofqtaoe yor cak arqomaqicaiiy coiiecql coiiaqe
aka commiie qee ikfoomaqiok _eikd voirkqeeoea _y yoro rpeopf
_ootpeop aka qeek rpe pomeipqicaqea doameicai ikqeofacep qo akaiype
qoekapl moepekq qee aaqa ik a oakde of aiffeoekq taypl aka cokarcq
commaoaqive akaiypip qeaq cak eeim ikfoom yoro aidiqai maokeqikd
ikvepqmekqo ‘Hiqpf may teii _e aeaa ap a rkiq of meaproikd te_piqe
prcceppl _rq qake qee ikfoomaqiok oeveaiea _y yoro te_ akaiyqicp
poirqiokl rpe iq qo rkaeopqaka yoro okiike maokeql aka qake acqiok
_apea ok teaq yorfve ieaokeal aka yoro te_piqe iqpeif ip proe qo _e
Meaproikd teaqfp immooqakq qo yor
Weiie te_ akaiyqicp aiiotp yor qo eave yoro fikdeo ok qee mripe of yoro
te_piqel qo mokiqoo qee _eaqikd eeaoq of yoro okiike araiekcel yor cak
eapiiy deq oveoteeimea _y qee peeeo voirme of ikfoomaqiok avaiia_ie qo
yoro Yor takq qo pmeka yoro qime focrpikd ok teaqfp immooqakq qo yoro
_rpikeppl koq taaikd qeoorde oeamp aka oeamp of ikfoomaqiok qeaq may
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Yor keea qo aeqeomike teaq euacqiy yor keea qo meaproeo Weaq meqoicp
aoe immooqakq qo yoro _rpikepp? Weaq tiii eeim yor euqoacq mauimrm
vaire foom qee vipiqoo ikfoomaqiok avaiia_ie? If yor cakfq akpteo qeope
nrepqiokpl eot cak yor make qee pqoaqedic aecipiokp qeaq tiii aoive yoro
okiike _rpikepp footaoa?
Tee cokcemq of key meofoomakce ikaicaqoop goo KPIph ip koqeikd ketl
aka eap _eek commok ik qee tooia of _rpikepp akaiypip foo maky yeaopo
KPIp aoe rpea qo aipqii key qoekap foom commieul ofqek aipmaoaqe mooip
of aaqa aka qo moepekq qeem ap a peoiep of cieaol rkenrivocai ikaicep – a
pkampeoq of eot yoro oodakizaqiok goo te_piqel ik oro capeh ip meofoomikd
aq aky divek qimeo KPIp ao ‘euacqiy teaq iq payp ok qee qikfr qeey
qo yoro te_piqefp
meofoomakce
Wey KPIp aoe immooqakq
Tee oeai vaire of KPIp ip qeaq qeey ieq yor euqoacq meakikd foom yoro
te_piqe aaqa aq a diakceo Wiqeorq qeeml iqfp aii qoo eapy qo aootk ik qee
mooiifeoaqiok of aaqa yoro te_ akaiyqicp poirqiok cerokp orqo Iqfp a ciappic
By aefikikd aka meaproikd yoro KPIp yorfoe coeaqikd a oedriao pkamn
peoq qeaq aiiotp yor qo mokiqoo yoro te_piqefp meofoomakce oveo qimeo
Yor kkot qeaq if qeip KPI ip doikd rm iq meakp oke qeikdl if qeaq okefp
doikd aotk iq meakp akoqeeol aka po oko Yoro KPIp koq okiy dive yor ak
immeaiaqe pekpe of qee oveoaii eeaiqe of yoro te_piqel _rq aipo eeim qo
eideiideq moqekqiai moo_iemp aka moikq yor ik qee oideq aioecqiok _efooe
Tee maik aiffeoekce _eqteek qee meqoicp yor peiecq ap yoro KPIp aka aii
qee oqeeo meqoicp yor cak deq orq of yoro te_ akaiyqicp pofqtaoe ip qeaq qee
KPIp peoria _e qee okep mopq coiqicai ik meaproikd yoro piqefp prcceppo
Ik qeeio aocrmekq
We_ Akaiyqicpr Key meqoicp aka KPIp
gG Coeepe aka
J Bro_yl Wapeikdqokl DCl /ss2hl qee We_ Akaiyqicp Appociaqiok gWAAh
KPI gKey Peofoomakce Ikaicaqoohr
teiie a KPI cak _e eiqeeo a corkq oo a oaqiol
iq ip foenrekqiy a oaqioo Weiie _apic corkqp aka oaqiop cak _e rpea _y aii We_
piqe qymepl a KPI ip ikfrpea tiqe _rpikepp pqoaqedy — eekce qee qeoml ‘Keyf
— aka qeeoefooe qee peq of ammoomoiaqe KPIp qymicaiiy aiffeop _eqteek piqe
Akoqeeo qeikd qo koqe ip qeaq qee qeomp ‘KPIf aka ‘meqoicf aoe ofqek
rpea ikqeoceakdea_iyo Teip ip mipieaaikd _ecarpel aiqeorde a KPI ip
a meqoicl a meqoic ip koq keceppaoiiy a KPIo Po eot ao yor qeii qee
KPIp aoe aitayp cieaoiy aiidkea qo pqoaqedic _rpikepp doaipo
KPIp aoe aefikea _y makademekqr
Decipiok makeop eave qo iaekqifyl aefike
aka qake otkeopeim of qee key aoiveop of qeeio oodakizaqiokfp prcceppo
KPIp aoe qiea qo vaire aoiveop coiqicai qo aceievikd key _rpikepp doaipr
Teey peoria oemoepekq qee ‘aeai _oeakeopf ik qee mropriq of yoro
Yor okiy deq orq teaq yor mrq iko
KPIp keea qo _e nrakqifia_ier
Yor eave qo _e a_ie qo meaproe yoro KPIp
KPIp keea qo _e eapy qo rkaeopqakar
Teey peoria _e a _aoomeqeo of yoro
piqefp meofoomakce – a nrick diakce aq yoro KPIp peoria qeii akyoke
ik yoro oodakizaqiokl foom makademekq qo qoaikeel eot teii yoro
te_piqe ip meofoomikdo
KPIp cak _e ikflrekcea _yl aka rpea ap qoiddeop fool mopiqive acqiokr
Lke of
qee maik vairep of KPIp ip qeaq qeey immeaiaqeiy eideiideq teeoe yoro
oodakizaqiok ‘coria ao _eqqeof aka eideiideq aoeap teeoe acqiok ip
Foom a aidiqai maokeqikd meopmecqive ceoopikd qee oideq KPIp ip corciai qo
mokiqooikd yoro piqefp meofoomakce effecqiveiy aka aiiotikd yor qo make
ikfoomea aecipiokp foo cokqikrorp immoovemekqo Brq tiqe a _etiiaeoikd
aooay of aiffeoekq meqoicp qo ceoope fooml iqfp aipo koqooiorpiy aifficriq qo
If yor fika yoropeif pqorddiikd tiqe qeipl iqfp ak aoea teeoe a peppiok
oo qto tiqe a moofeppiokai te_ akaiyqicp cokpriqakq coria _e mokey teii
pmekqo Dokfq ieq qee cokpriqakq qake oveo – yor kkot yoro otk _rpikepp
_eqqeo qeak qee cokpriqakq eveo tiii8 oaqeeol ieveoade qee cokpriqakqfp
Tee immooqakq qeikd ip qeaq yor eka rm tiqe a makadea_ie priqe of KPIp
grpraiiy krm_eoikd ik qee pikdie fidroeph qeaq qodeqeeo ekcampriaqe qee
meofoomakce of yoro te_piqeo
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Cokveopiok oaqer
Teip ip qee moomooqiok of vipiqoop qo yoro piqe
teo do ok qo meofoom a moeaefikea acqiok – prce ap commieqe
a mroceapel pr_pcoi_e qo yoro okiike ketpieqqeol oedipqeo ok qee
foorml fiii ik ak eknrioy foom oo aky oqeeo cokveopiok facqoo
yorfve aefikeao Naqroaiiy qee eideeo yoro cokveopiok oaqel qee
mooe of yoro vipiqoop aoe caooyikd orq qee acqiokp yor takq qeem
qo meofoom ok qee piqel aka qee _eqqeo yoro piqefp meofoomakce
gqo deq ak iaea of pome aveoade cokveopiok oaqep acoopp a vaoieqy
Pade vietpr
Pimmie aka pqoaideqfootaoal qeip ip qee krm_eo of
A_poirqe rkinre vipiqoopr
Tee krm_eo of ikaiviaraip teo vipiqea
yoro piqe oveo a divek meoioa gap ommopea qo vipiqoopl teeoe eace
Net vp oeqrokikd vipiqoopr
Tee moomooqiok of yoro vipiqoop teo eave
_eek qo yoro piqe _efooel apprmikd qee akaiyqicp mackade cak
oecodkize qeem gie qeey accemq aka eavekfq aeieqea cookiepho
Borkce oaqer
Tee _orkce oaqe ip qee krm_eo of meomie teo aooive
ok yoro piqel pcak qee iakaikd made aka qeek ieave immeaiaqeiyo
Teip ip ak immooqakq meqoicl _ecarpe iq cak eideiideq eiqeeo qeaq
yoro qoaffic ipkfq qaodeqea ekorde gyoro keytooa ceoicep mideq
_e qoo dekeoich oo qeaq yoro iakaikd made aepidk aka cokqekq
aoekfq aeiiveoikd teaq qee vipiqoo eumecqpo
A_akaokmekq oaqer
A_akaokmekq oaqe comep ik a vaoieqy of
flavorop – iq _apicaiiy eideiideqp qee moomooqiok of yoro vipiqoop
teo pqaoq aotk a moeaefikea cokveopiok frkkei ga peoiep of madep
ieaaikd qo a qaodeq acqiokl oo cokveopiokh _rq _aii orq _efooe
commiqqikd qo qee aepioea acqioko Tee ciappic euammie ip vipiqoop
armmikd ak encommeoce peommikd caoq _efooe ceeckikd orql oo
Copq meo cokveopiok gCPChr
Teip ip _apicaiiy a caicriaqiok of qee
qoqai copq of aaveoqipikd goo of a maoqicriao aaveoqipikd cammaidk
teeoe yorfve qaddea qee aap po qeaq yoro akaiyqicp pofqtaoe cak
aiffeoekqiaqe oepriqikd qoaffich aiviaea _y qee qoqai krm_eo of
Teeoe aoe miekqy mooeo A iook aq qee ‘aape_oaoaf oo oveoviet made
of yoro te_ akaiyqicp mackade of ceoice tiii offeo miekqy mooel aka
yorfii fika iiqeoaiiy erkaoeap of prddepqea KPIp okiikeo Ik qee ekal
mickikd qee meqoicp qeaq aoe oeievakq ap KPIp foo yoro te_piqe ip aotk
Lke iapq qeikd qo _eao ik mikar yor aokfq keceppaoiiy eave qo iimiq yoro
KPIp qo qee aaqa _eikd cerokea orq _y yoro te_ akaiyqicp pofqtaoeo Ik
facq iq mideq _e _eqqeo koq qoo Teeoe aoe miekqy of qooip gpqaoqikd tiqe
qee erm_ie pmoeaapeeeql oideq qeoorde qo pomeipqicaqea crpqomiza_ie
ekqeomoipe KPI aape_oaoa ammiicaqiokph qeaq aiiot yor qo addoedaqe aka
oemooq ok aaqa foom mriqimie porocepo Yor may takq qo mrii aaqa foom
yoro te_ akaiyqicpl yoro _acknoffice fikakciai aaqa_apel yoro caii cekqoe
oecooapl eqc qo _riia a mooe commieqe moofiie of yoro _rpikepp aka eot
Tepqikdl ikvepqikdl qteakikdl oeikvepqikd
Weiie coiiecqikd aka akaiypikd pqaqipqicp qeoorde te_ akaiyqicp ip ikcoean
i_iy moteofril iqfp aipo ikeeoekqiy iimiqeao Iq cak qeii yor okiy
teaqfp
_eek
eammekikd ok yoro piqe8 iq cak keveo qeii yor
iq eammekeao Teaqfp
teeoe qee ermak eiemekq come ikqo miayr qee a_iiiqy qo akaiype qee teaq
aka ikfeo qee teyo Teeoe ip aimopq aitayp mooe qeak oke eumiakaqiok foo
Prmmopel foo euammiel yor koqice qeaq qee _orkce oaqe foo vipiqoop
foom a maoqicriao PPC cammaidk peemp rkrpraiiy eideo Teaq coria meak
qeeoefp a moo_iem tiqe qee aa iqpeif gcomy ammeaiikd qo ak araiekce qeaqfp
qoo dekeoich oo qee ceoice of keytooa yorfoe _iaaikd ok gkeytooa ceoice
qoo dekeoic qo aoive qaodeqea qoaffichl oo qeaq qee vaire moomopiqiok ok
yoro iakaikd made ipkfq commeiiikd ekordeo
Tee _earqy of qee te_ ip qeaq te cak qoy ‘fiuikdf qeepe qeikdp oke _y
oke aka meaproe qee oepriqp qo mikmoikq euacqiy teeoe qee moo_iem iiepo
Becarpe te cak meaproe eveoyqeikdl te cak iiqeoaiiy qepq eace moppi_ie
vaoiaqiokl aka rpe oeai aaqa foom acqrai vipiqoop qo oro piqe qo iaekqify
Tee ooie of qepqikd ik okiike maokeqikd oeaiiy cakfq _e oveopqaqeao
Week yor cak meaproel yor cak qepql aka teek yor cak qepq yor cak make
ceakdep _apea ok acqrai vipiqoo _eeavioroo Yor eiimikaqe qee drepptookl
Tee ArB pmiiq qepq ip a famiiiao qooi ik qee maokeqeofp aopekaio Iq _apicaiiy
meakp orkkikd qto aiffeoekq veopiokp of ak aa oo a made aka meaproikd
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
qee oepriqp qo iaekqify teice veopiok mooarcep qee _epq oepriqpo If yor
cokarcq PPC cammaidkp yorfoe moo_a_iy aioeaay famiiiao tiqe ArB pmiiq
qepqpo Tee frkcqiokaiiqy qo cokarcq qeip kika of qepqikd ip ikqedoaqea ikqo
qee cokqooi makei of mopql if koq aiil of qee magoo PPC peovice mooviaeopo
Yor cak aipo pmiiqnqepq yoro okiike aipmiay aaveoqipikd ok oqeeo piqepl aa
keqtookp aka affiiiaqe piqepl aka of corope yor cak pmiiqnqepq iakaikd madep
Tee maik moo_iem tiqe ArB pmiiq qepqikd ip qeaq yor cak rpe iq effecqiveiy
okiy qo qepq vaoiakcep ik qee immacq of a pikdie made eiemekq aq a qimeo
Ceakde mooe qeak oke eiemekql aka yor cakfq _e proe teice ceakde
tap oepmokpi_ie foo qee ceakde yor pee ik qee oepriqpo Iqfp veoy aifficriq
qo cokarcq accroaqe qepqp qeaq meaproe qee immacq of vaoyikd aiffeoekq
commokekqp ok qee pame iakaikd made aka eot qee ceakdep com_ike qo
affecq yoro vipiqoo _eeavioroo Lol aq ieapql iq tap rkqii oecekqiyo
Ekqeo mriqivaoiaqe qepqikdl a moocepp qeaq eka_iep te_piqe otkeop qo qepq
mriqimie commokekqp ok a te_ made pimriqakeorpiy ik a iive ekviookmekqo
Teikk of iq ap cokarcqikd qekpl erkaoeap oo evek qeorpakap of ArB pmiiq
qepqp pimriqakeorpiyl aka _eikd a_ie qo apceoqaikl _apea ok oeai aaqa foom
oeai vipiqoop qo yoro piqel teice com_ikaqiok of qee vaoia_iep mooarcep qee
Mriqivaoiaqe qepqikd ip oamiaiy _ecomikd qee cokveopiok omqimizaqiok
meqeoa of ceoice amokd aidiqai maokeqeopl iaodeiy _ecarpe iq aiiotp foo fao
mooe commieu qepqikd omqiokp qeak pimmie ArB pmiiq qepqpl aeiiveop oepriqp
ik a peooq pmace of qime aka cak eave a aoamaqic immacq ok cokveopiok
Foo euammiel ieqfp pay yor eaa a iakaikd made qeaq tap rkaeomeofoomikdl
aka yor takqea qo omqimize iqo To keem qeikdp pimmiel ieqfp pay yor takqea
qo qoy orq qto aiffeoekq eeaaiikepl qto aiffeoekq imadepl aka teeqeeo qo
Teaqfp / × / × / vaoiaqiok – oo eideq moppi_ie com_ikaqiokp qo qepqo Wiqe
mriqivaoiaqe qepqikd qooip yor pimmiy peq rm a pqoaideqfootaoa eumeoimekq
qeaq tiii aykamicaiiy peove aiffeoekq vaoiaqiokp of yoro made qo yoro
vipiqoop aka oecooa qee coooepmokaikd cokveopiokpo Aq qee eka of qee
eumeoimekq yorfoe moepekqea tiqe aaqa peotikd eot eace of qee aiffeoekq
com_ikaqiokp meofoomeal aiiotikd yor qo ceoope qee mopq effecqive of
Teeoe aoe krmeoorp commeociai qooip avaiia_ie foo cokarcqikd mriqin
vaoiaqe qepqikdl ikciraikd a qooi caiiea We_piqe Lmqimizeo foom Goodiel
teice iike iqp oqeeo mooarcqp ip a_poirqeiy foeel makikd iq ak iaeai miace qo
pqaoqo Yorfii fika iq aq tttodoodieocomrte_piqeomqimizeol teeoe yorfii aipo
fika a teaiqe of qrqooiaipl aoqiciepl okiike pemikaop aka aocrmekqaqiok qo
eeim yor deq qo doimp tiqe qepqikdo If yorfa moefeo qo oecoriq moofeppiokai
eeim foo yoro fooay ikqo mriqivaoiaqe qepqikdl a nrick peaoce peoria qrok
rm te_ moofeppiokaip ik yoro aoea offeoikd qee peoviceo
Acqiok Iqfp a oeiaqiveiy pmaii tooa qeaq cak eave a erde immacqo Wiqeorq
acqiok aii of qeaq qeeooizikdl aaqa coiiecqiok aka qepqikd tiii yieia ikpideq –
_rq koq oepriqpo Poeqqy doamepl qoekapl pmoeaapeeeqp aka eumeoimekqaqiok
aoe aii veoy teiil _rq rkiepp yor qoakpiaqe teaq yor ieaok ikqo qakdi_iel
meaproa_ie gqeaq tooa adaikh acqiok qeaq tiii make a oeai aiffeoekce qo
yoro okiike RLI qeek iqfp aii grpq a qeeooyo
Prqqikd qeeooy ikqo moacqice meakp qakikd aecipive acqioko Teaq meakp
deqqikd oeai commiqmekq foom aii qee pqakeeoiaeop ik yoro te_piqer
commiqmekq qo qake qee ikqeiiidekce dieakea qeoorde yoro akaiyqicp aka
qepqikd aka rpe iq qo immiemekq oeai ceakdep qo yoro te_piqel qo yoro
okiike aka offlike aaveoqipikd coeaqivel qo teek aka teeoe yor _ry yoro
okiike aaveoqipikd – eveoyqeikdo
Week yoro qepqp oeveai qeaq pomeqeikd ip tookikd teiil immiemekq
ceakdep qo eceo qeaq prccepp ik oqeeo aoeapo Liketipel if yoro aaqa moikq qo
moo_iemp tiqe yoro piqel rpe qeaq ikfoomaqiok qo akaiype aka ikfoom yoro
oefikemekq of qee rpeo eumeoiekceo Yoro aaqa offeo ikpideq ikqo teaq yoro
rpeop takq – dive iq qo qeeml aka yorfii pee yoro piqefp meofoomakce poaoo
Ceakde yoro aaveoqipikd
Yoro akaiyqicp cak dive yor moteofri ikpideq ikqo teaq aaveoqipikd ip
tookikd _epq foo yor okiike gaka offlikel if yor rpe rkinre iakaikd made
URLp ik yoro offlike aa cammaidkpho Upe qeaq ikfoomaqiok qo ikfoom yoro
ikvepqmekq aecipiokpr qee aaveoqipikd coeaqive yor aeveiom aka teeoe yor
ceoope qo miace yoro okiike aaveoqipikd meaiao Briia qadp ikqo yoro okiike
coeaqive po qeaq yoro akaiyqicp cak qoack ikaiviarai aa meofoomakcel aka
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Haokepp qee moteo of okiike aaqal
Time pmekq deqqikd qo doimp tiqe yoro te_ akaiyqicpl ieaokikd qo rpe qee
aaqa qo eoke yoro rkaeopqakaikd of yoro okiike cokprmeopl ip aitayp qime
teii pmekqo Upe qee ikpideq yor daik qo qake aecipive acqiokl immiemekq a
moocepp of cokqikrorp immoovemekql aka qepq _efooe yor ikvepql aka yor
Meaproikd qee ikqeokeq
Ik ooaeo qo meaproe pomeqeikd iq ip a dooa pqaoq qo rkaeopqaka teaq
yor aoe iookikd aqo Hoteveol qee ikqeokeq ip fao foom a qakdi_iel
moeaicqa_ie ekqiqyo Iq eap oamiaiy aeveiomea ikqo ak ekaieppl iivikdl
Goke aoe qee aayp of qee ikqeokeq _eikd a coiiecqiok of pqaqic te_
madepo Not qee ikqeokeq euqekap acoopp aimopq eveoy miaqfoom aka ip
ikqeoqtikea tiqe keaoiy eveoy meairmo TVl oaaio aka mo_iie aoe kot
aioecqiy cokkecqeal iiqeoaiiyl tiqe qee ikqeokeqo Prce ip qee ceakde
qeaq qee qeomp ‘TVf aka ‘oaaiof aoe fapq _ecomikd oearkaakq ik
euceakde foo qee qeomp ‘viaeof aka ‘araiof ap qee Ekdiipe iakdrade
Tee foadmekqaqiok of meaia eap coeaqea mooe kicee araiekcep
qeak eveo _efooeo Aka qeey aoe cokpqakqiy aiviaikd aka pr_aiviaikd
aka oedoormikd ik maky aiffeoekq foomp aq aiffeoekq ieveip ok a
kaqiokail evek dio_ail pcaieo Ciqizek mr_iipeeop eave coeaqea a ket
poroce of cokqekqo Pr_iipeeop aka _ooaacapqeop aoe kot meaia
Tee effecqp of qee foadmekqaqiok of meaia aka emeodekce of We_
/osl amokdpq oqeeo qeikdpl eave maae iq ikcoeapikdiy ceaiiekdikd
foo pammien_apea oepeaoce qo meaproe qeepe foadmekqea araiekcep
accroaqeiyo Foo ikpqakcel qeeoe mideq _e .lsss meomie a mokqe
teo aoe oedriaoiy vipiqikd a _iod ok daoaekikdo Teepe meomie eave
aipqikcq ikqeoepqp aka keeap aka may teii _e a veoy vaira_ie araiekceo
Hoteveol ik a corkqoy of ammoouimaqeiy is miiiiok qeepe meomie aoe
Teaq ip koq qo pay qeaq moodoepp ipkfq _eikd maaeo Lveo qee mapq
qto yeaop keaoiy aii qee kaqiokai ketpmameo _oakap eave commiqqea
qo mr_iipeikd qeeio mokqeiy te_ qoaffic fidroep qo ikarpqoy adoeea
pqakaaoapo Foo qee mokqe of Maoce /ss5l qee
Fikakciai Timep
Graoaiak
Mioooo
Timep
aka
Teiedoame
aii oemooqea qeeio te_
qoaffic ap araiqea _y ABCe – ak rkmoeceaekqea krm_eoo
Graoaiak
oecooaea oveo .5 miiiiok rkinre rpeopr_ootpeop foo
Maoce tiqel ikqeoepqikdiyl keaoiy 5 miiiiok comikd foom qee UK aka
aimopq .. miiiiok foom qee oepq of qee tooiao Naqiokai ketpmameo
_oakap aoe ieaaikd qee fieia tiqe qee foenrekcy of oemooqikd qeeio
okiike moomeoqiepo Tee mekfp mr_iipeikd pecqoo ip akoqeeo keek qo
aemokpqoaqe iqp aidiqai oeaceo Tiqiep ikciraikd
l qee
Prk Lkiike
l aka
aii oemooq qeeio te_ qoaffic
qeoorde ABCeo
l foo ikpqakcel commakaea 5sils26 rkinre rpeopr
_ootpeop ik Jakraoy /ss5 ik aaaiqiok qo iqp qoqai aveoade moikq ciocrn
Cieaoiyl mriqinmiaqfoom euqekpiokp foo madazike _oakap aoe qamn
mikd ikqo ket araiekcepl offeoikd aaveoqipeop euciqikd cooppnmiaqfoom
omqiokp aka omekikd rm ket oevekre pqoeampo Lqeeo pecqoop qammikd
ikqo qee _ekefiqp foom oedriao te_ qoaffic oemooqikd ikcirae qee
oecoriqmekql _rpikepp mr_iipeikdl pmooql arqomoqivel iifepqyiel qoaveil
Pr_iipeeop oemooqikd qeeio okiike qoaffic qeoorde ABCe qo ikarpn
qoy adoeea pqakaaoap ip a pqem footaoal ap doeaqeo qoakpmaoekcy tiii
_eqqeo ikfoom aaveoqipeo aka meaia adekciep ik qeeio aecipiokp teek
Hoteveol We_ /os aka qee kaqroai aeveiommekq of qee ikqeokeq
eave _oordeq a eopq of ket ommooqrkiqiep aka ceaiiekdep foo meapron
ikd qee ikqeokeq ik qee peame of _iodpl viaeol araiol RPP feeapl
Foo maky yeaop qee Joikq Ikarpqoy Commiqqee foo We_ Pqakaaoap ik
qee UK aka Ioeiaka gJICWEBPh eap tookea qo ekproe ikaemekaekq
aeveiommekq aka otkeopeim of pqakaaoap foo meaproikd piqen
cekqoicl qoakpacqiokai te_ aaqao Tee _oayl teope mem_eop ikcirae
qee Ikqeokeq Aaveoqipikd Broear gIABhl qee Ikpqiqrqe of Poacqiqiokeop
ik Aaveoqipikd gIPAhl qee Ikcoomooaqea Pocieqy of Boiqipe Aaveoqipeop
gIPBAhl qee Netpmameo Pr_iipeeopf Appociaqiok gNPAhl qee Netpn
mameo Pocieqy gNPh aka qee Appociaqiok of Lkiike Pr_iipeeop
gALPhl eap movea fapq qo adoee aka evoive meaproemekq pqakaaoap
Rideq kot qee TVl oaaio aka mo_iie ikarpqoy pecqoop aoe makikd
mopiqive pqemp qo epqa_iipe ikarpqoyn_ackea meaproemekq pqakaaoap
qo eeim nrakqify okiike araiekcepo Booaacapqeop eave _eek ptifq
qo make movep qo meaproe viaeo aeiiveoea oveo qee ikqeokeqo Ik
/ssi qee magoo _ooaacapqeop came qodeqeeo qo foom qee Booaa_aka
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Meaproemekq Wookikd Goorm gBMWGh qo aeveiom a commok
ammooace foo meaproikd okiike viaeo cokqekq vietikd qo aeiiveo
accorkqa_iiiqy qo oideqp eoiaeopo Tee doorml ceaioea _y Rok
Coom_eol ip maae rm foom qee BBCl BPkyBl BT Vipiokl Ceakkei
1l Fivel ITVl Viodik Meaia aka ikarpqoy _oay qee IPAl ap teii ap
ABCeo Tee UK TV araiekce meaproemekq _oay qee Booaacapqeopf
Araiekce Repeaoce Boaoa gBARBh aipo goikp qee meeqikdp ap ak
o_peoveoo Tee doorm eap qapkea ABCe qo aeveiom a oideqp meqoic
foo meaproikd cokqekq aeiiveoea oveo IPTVl ikciraikd pimricapql
pqoeamp aka aotkioaapo Tee oideqp meqoic tiii eka_ie _ooaacapqeop
qo meaproe aka oemooq viaeo cokqekq qo a cokpipqekq aka adoeea
a moikq teeoe a oeiia_ie meaproemekq qooi ip keeaeao Teip ip
maoqicriaoiy immooqakq foo commeociai _ooaacapqeop teo aoe ikvepqn
ikd a doeaq aeai ik aeveiomikd a vaoieqy of viaeonoknaemaka peovicep
aka tiii keea qo dekeoaqe oevekre foom viaeo aaveoqipikd qo prpqaik
Weiipq BARB ip ikvepqidaqikd oqeeo qecekinrep qo _e a_ie qo appepp
qee meomie piae gteo ip taqceikdhl qee BMWG moogecq coria mooviae
doakriao ikfoomaqiok ok qee pcoeek piae gteaq qee enrimmekq ip
_eikd rpea fooho A commok doai toria _e qo cokkecq qeepe qto
Ikarpqoy adoeea pqakaaoap foo meaproikd pimricapql pqoeamp aka
aotkioaap oveo qee ikqeokeq tiii aaa qee viqai eiemekq of qorpq ik
qee meairml eka_iikd aaveoqipeopl _ooaacapqeop aka oideqp eoiaeop
qo rpe qeem tiqe qee moofeppiokaiipm aka cokfiaekce of qoaaiqiokai
Akoqeeo pecqoo keek qo meaproe iqp okiike moepekce ip qee mo_iie
ikarpqoyo Teip yeao qee GPM Appociaqiok gGPMAhl qee dio_ai mo_iie
omeoaqoop appociaqiokl ceaodea ABCe qo aeveiom aka aeiiveo ikarpqoy
adoeea pqakaaoap foo qee oemooqikd of aii te_ qoaffic oveo mo_iieo
Tee move qo epqa_iipe ikarpqoyn_ackea mo_iie meqoicp eap _eek
ikiqiaqea _y qee aemaka foom omeoaqoop aka aaveoqipeop foo effecqive
oemooqikd aka accorkqa_iiiqy ik ooaeo qo pecroe ikvepqmekq aka qo
ABCe tiii make iqp oecommekaaqiokp ok qee moogecq qo qee UK
ikarpqoy pqakaaoap _oayl JICWEBPl teice tiii oaqify qeaq qee meaproep
meeq qee ikarpqoy adoeea keeapo Cieaoiy mo_iie eap a qoemekaorp
camaciqy qo aeiiveo ap a maokeqikd ceakkeil _rq qeip ip aemekaekq ok
qee mo_iie ikarpqoyfp a_iiiqy qo mooviae oeiia_ie rpade aaqa qo grpqify
qee ikqeoepqo Iq ip eomea qeaq qeip moogecq tiii eeim aeiiveo qee mippikd
Weiipq qee moogecq tiii focrp ok qee UK maokeql qee GPMA ip a
dio_ai appociaqiok aka eap qee am_iqiokp qo aeiiveo pqakaaoap ik
oqeeo corkqoiepl po qee pcaie of qee moogecq ip moqekqiaiiy veoy iaode
ikaeeao ABCe ceammiokp qee meoape ‘dio_ai pqakaaoap foo iocai
maokeqpf ap a makqoa foo ikqeokeq meaproemekq tiqe iocaiizea
oemooqikd oriepo L_viorpiy qee ikqeokeq ip a dio_ai meairm aka
po qee ikqeokaqiokai immiicaqiokp cakfq _e idkooeao Ik facql dio_ai
meaproemekq pqorcqroep aoe eeimfrio Tee Ikqeokaqiokai Feaeoaqiok
of Araiq Broearu of Ciocriaqiokp gIFABCh aoatp qodeqeeo ABCefp
pipqeo oodakizaqiokp acoopp qee dio_e qo immiemekq cokpqorcqive
Hoteveol aaveoqipikd _radeqpl foo teice ikqeokeq meaproemekq ip
iaodeiy oenrioeal aoe pqiii aeqeomikea ik iocai maokeqp aka po oenrioe
meaproemekq foo ikaiviarai qeooiqooiepo Froqeeomooel aiffeoekq
corkqoiep ofqek eave aippimiiao meqeoap of meaproikd qoaaiqiokai
meaial teice eap peamea qee moacqicep foo meaproemekq of aidiqai
meaia qo aiiot a ievei of commaoipoko Weiipq ak ikqeokaqiokai focrp
Akoqeeo pecqoo eeaviiy affecqea _y qee dootqe of qee ikqeokeq ip qee
oaaio ikarpqoyo Ikcoeapikd krm_eop of meomie aoe iipqekikd okiikel
aka pookeo oo iaqeo qeepe meomie tiii eave qo _e accorkqea fooo Raaio
Joikq Araiekce Repeaoce gRAJARh eap oecekqiy akkorkcea qeaq iq ip
qrokikd qo ak okiike aiaoy pypqem qo oecooa iipqekeo krm_eopl aka
iq tiii _e ikqeoepqikd qo pee teaq moomooqiok of iipqekeop cokprme
Hoteveol a pammien_apea ammooace cak do okiy po fao ok iqp otko
Noqeikd makep qeip moikq mooe maqekqiy cieao qeak commaoikd
pammien aka qoakpacqiokn_apea aaqa foo prmmopeaiy qee pame te_piqepo
Tee mopq oecekq fidroep foo aopekaiocom aoe a cape ik moikqo ABCe
oecooaea /l2s1l0s5 rkinre rpeopr_ootpeop gie aevicep cokkecqikd
qo qeaq piqehl comPcooe oecooaea .lii1lsss rkinre vipiqoop aka
NieipekrNeqRaqikdp oemooqea a rkinre araiekce of 0..l152 foo
rpeo qoaffic ok qee fooq_aii cir_fp te_piqe ik qee pame okenmokqe
Lke omqiok ip qo qie qoakpacqiok aaqa qo pammien_apea aaqa –
moqekqiaiiy pecroikd qee _epq of _oqe tooiapo Nieipek Lkiikel Provey
Ikqeoacqivel Pqio ik Hoiiakal Adof ik Geomakyl CIM ik Beidirm aka
Gemirp ik Poiaka aka Ipoaei aoe aioeaay frpikd qoakpacqiok aaqa tiqe
pammien_apea aaqal ik aaaiqiok qo foiiotikd qee qoqai acqiviqy qeoorde
te_piqep ik qee qeooiqooiepo Wiqe moaeiiikdl qeepe oodakizaqiokp aoe
coeaqikd ak immoeppivel _iddeo micqroe of okiike acqiviqyo
Tee UK maokeql eoteveol ip cokpiaeoa_iy qoickieo qo oikdnfekceo
Tee peeeo krm_eo of meaia aka qeeio ikqeokaqiokai focrp moepekq
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
a krm_eo of ceaiiekdepo Wiqe Ekdiipe qee commok iakdrade ik
_rpikeppl okiike aka acoopp mopq of qee Wepqeok tooial qoaffic ok
Ekdiipenpmeakikd te_piqep cak eave a cokpiaeoa_ie ikqeokaqiokai
foiiotikdo Foo ikpqakcel miiiiokp rmok miiiiokp of UPn_apea te_
rpeop vipiq UKn_apea te_piqep aka vice veopao Adaikl Pmakipenpmeakikd
Porqe Ameoicak corkqoiep may eave aifficriqy pemaoaqikd te_ rpeop
aiokd moiiqicai _orkaaoiepl otikd qo qee peaoea iakdrade faciiiqaqikd
Wiqe araiekce aka ceakkei foadmekqaqiok oifel qee oke qeikd
qeaq cak peea iideq ok rpeop ip IP aaaoeppep foo a pikdie vipiqo Weeqeeo
pomeoke ip rpikd ikpqakq meppadikdl iookikd aq a _iod oo te_piqel
oeceivikd ak RPP feeal oo taqceikd pqoeamikd viaeo cokqekq gqo kame
a fet of qee mriqimie omqiokph qee oke qeikd qeaq iaekqifiep a maceike
aka qoackp acqiviqy ip IP aaaoeppepo Toackikd okiike _eeavioro _apea
ok IP aaaoeppep coria moqekqiaiiy make okiike qee _epq meaproea
meairm orq qeeoeo Hoteveol qee magoo ceaiiekde eeoe ip qeaq IP
aaaoeppep aoekfq meomakekqiy fiuea qo a pmecific commrqeoo
Tee crooekq ikarpqoy adoeea ammooace of rpikd IP aka rpeo adekq
aaqa qo rkaeomik qee rkinre rpeor_ootpeo meqoic eeimp deq ciopeo
qo qee krm_eo of aevicep rpeao Tee immooqakq moikcimie ip qo _e
qoakpmaoekq ik qee aefikiqiokp rpea aka ekcoroade commaqi_iiiqy
Takikd meaproemekq of qee ikqeokeq qo iqp riqimaqel aka aodra_iy
qoo faol toria _e foo ermakp qo eave a pmecific rkinre IP aaaoeppl
po eveoy qime meomie ioddea ok qo qee ikqeokeq qeey toria ikmrq
qeeio coael moppi_iy _y ioip oecodkiqioko L_viorpiy qeeoe aoe a eopq of
moivacy ipprep aka pociai facqoop qeaq make qeip ‘.651fnpqyie poirqiok
rkiikeiy eveo qo _e oeaiizeao Tee froooe aoorka qee ae_aqe of
teeqeeo UK ciqizekp peoria caooy ID caoap grpq doep qo peot qee
Ik qorqel meaproemekq of qee meaia eap aitayp eaa qo commoomipel
aka iq moo_a_iy aitayp tiiio Teip ammiiep qo okiike meaproemekq ap
Tee immeaiaqe ceaiiekde ip foo ABCe aka qee meaia ikarpqoy qo
cokqikre qo _riia a coiqicai mapp of okiike meaia oemooqikd iqp qoaffic
aaqa qo ikarpqoy adoeea pqakaaoapo Ik oecekq yeaop a eopq of ket aka
qoaaiqiokai meaia otkeop eave omekea rm qo oemooqikd qeeio aidiqai
araiekce aaqa qo ikarpqoy adoeea pqakaaoap qeoorde ABCel aka qee
Tee mooe meaia otkeop qeaq oemooq qeeio okiike araiekce aaqal
qee _eqqeo qee oepriq tiii _e foo eveoyokeo Immoovea pqakaaoap of
okiike meaproemekq tiii oepriq ik _eqqeo ikpideq aka ak ikcoeape ik
Wiqe cokpiaeoa_ie _radeqp _eikd ikvepqea okiike foom aaveoqipeop
aka meaia otkeopl qee commeociai ikqeoepq aoorka qee ikqeokeq eap
keveo _eek po doeaqo Tee _epq adekciep eave doapmea qee ommooqrkiqiep
foo _oakap ik We_ /osl aka meaia otkeop aoe ikcoeapikdiy oeiyikd ok
okiike ap a cekqoai _rpikepp miiiaoo Lkiike ip ko iokdeo ak aaanok oo
a qepqikd doorkao Ikpqeaa iq eap _ecome a cekqoai maoq of _rpikepp
Tee meaia ikarpqoy eap kot qoriy oecodkizea qee _ekefiqp of
qorpqea ikarpqoy ammoovea aaqa ap maoq of qee moocepp of mokeqizikd
okiike meaial aka /ss5 ip peq qo _e qee yeao teek qeip ammooace
Ik Ardrpq /ssg Poofeoo iarkceea a qeapeo cammaidk foo qee ket MINIo Tee
cammaidk aemokpqoaqep a rkinre aka ikkovaqive cokcemq qeaq mrpeep qee
_orkaaoiep of okiike aaveoqipikd aka _irop qee pemaoaqiok _eqteek a coeaqive aka
Ekqicikd rpeop qo _oeak foom qeeio aaiiy profikd ea_iqpl qee cammaidk ekcoroadep
rpeop qo goik MINI foo a oakaom aavekqroe ikqo qee tooia tiae te_o Ikpmioea _y
Aiice ik Wokaeoiakal ‘Weiqe Ra__iqf qakep eveoy rpeo ok ak rkeumecqea gorokey qo
a oakde of eccekqoic Boiqipe te_piqepl foom oke aeaicaqea qo qee _epq oorkaa_orqp
of Boiqaik qo oke foo a eakaie_ao morpqacee ammoeciaqiok pocieqyo
Tee cammaidk tap qaodeqea qo ak aavekqroorp araiekce teo ekgoy aipcoveoikd
ket cokqekq ok qee te_o Tee fiopq euecrqiok peotp a Weiqe MINI emeodikd foom
qee aal pmikkikd aoorka ok qee piqe aka qarkqikd qee rpeo ap iq piqp qeeoel oevvikd
teek qee rpeo ooiip oveo qee euecrqiokl tiqe pimmie comy pqaqikd ‘Teip ip koq qee
tay qo qee MINI piqeof Ikpqeaa of qakikd qee cokvekqiokai oorqe qo qee MINI piqel
rpeop aoe qakek qeoorde a vioqrai mooqeoie _y qee MINIl teice iakap ok qo qee
eomemade of oke of qee maky caoefriiy peiecqea piqepo Upeop cak ceoope eiqeeo
qo _ootpe qee piqe oo _e qakek qeoorde a pecoka mooqeoie qo cokqikre qee MINI
aavekqroeo Wiqe foro aepqikaqiokp tiqeik oke gorokey aka qeoee rkinre gorokeyp
coeaqeal qee rpeo ip aitayp qakek ok a ket aavekqroeo
Lk qee aay qee cammaidk iarkceeal 00 _iodp oavea a_orq qeip ket aavekqroe
qeaq MINI eaa mooarcea aka commekqea ok qee euciqemekq qeaq qee cammaidk eaa
kd qee ikqeokeqo
Teip cammaidk tap a meofecq maqce _eqteek qee okiike eumeoiekce aka qee MINI
eumeoiekceo Iqp prccepp cak _e meaproea _y qee facq qeaq iq tok eideq moepqidiorp
ataoapl amokd qeem a Goia Cy_eo Liokl Novem_eo /ssg BIMA Wikkeo Bepq
Ikqeoacqive Cammaidkl Decem_eo /ssg Emica Ataoap Bepq Cammaidkl aka Maoce
/ssi Frqroe Maokeqikd Ataoap Wikkeo foo _oqe Bepq Ikqeokeq Cammaidk aka Bepq
Ikqeokeq Ikkovaqioko
We_piqe ikqeiiidekce aka oeqrok ok ikvepqmekq
Jamie Coom_eol Accorkq DioecqoorDidiqai Pqoaqedipqr ‘We takqea qo _oikd pmokqan
keiqy aka a pekpe of euciqemekq qeoorde aipcoveoy _ack qo qee ikqeokeql aka MINI
tap qee meofecq _oaka qo _oikd qeaq qo iifeo Tee eka oepriq tap ak iaea qeaq tap frkl
Ypa_ei Vaznrezl Naqiokai Commrkicaqiokp Makadeor ‘Teip qoqaiiy foepe iaea oeaiiy
camqroea qee qeordeq qeaq eveoy gorokey ik a MINI feeip iike ak aavekqroe aka
qoakpiaqea iq meofecqiy _y eumioiqikd qee okiike meaia ceakkeio Iqfp a _id iaea qeaq
coria okiy eave _eek coeaqea okiikeof
eqqmrrrtttomoofeooocomrteiqeoa__iq
MINI Naqiokai Commrkicaqiokp Makadeor Ypa_ei Vaznrez
Poofeoo Accorkq DioecqoorDidiqai Pqoaqedipqr Jamie Coom_eo
Fidroe 2o/
MINIfp ‘Weiqe Ra__iqf qeapeo cammaidk ikviqea vipiqoop qo foiiot qee
Tee ket ikfoomaqiok qecekoiodyl ikqeokeq aka enmaiil eave moacqicaiiy eiimikn
gPeqeo Dorckeoh
Enmaii maokeqikd eap _eek caiiea qee ooidikai pociai keqtookikd qooi aka I
coria koq adoee mooeo If yor qeikk a_orq pociai keqtookp ik dekeoail emaii
miayp a iaode ooie ik qeemo
Tee Torqe a_orq Emaii Maokeqikd
We foodeq qeaq qee RPPncekqoic tooia te iive ik ipkfq qee oke maky gaka
moo_a_iy mopqh of oro crpqomeop iive iko Teaqfp tey qee oianfapeiokea occan
piokai emaii rmaaqe – teice divep meomie qee griciepq _iqp aka ieavep orq qee
oepq – pqiii eap po mrce moteoo
Week yor oeace qee eka of qeip ceamqeo yorfii eave akpteop qo qee
Weaq ip enmaii maokeqikd aka eot cak iq _ekefiq my _rpikepp?
Hot cak I make proe my enmaii maokeqikd cammaidk tokfq _e peek ap
Hot cak enmaii maokeqikd qooip eeim me?
Hot cak I rpe qecekoiody qo makade my crpqomeop?
Hot cak I toiqe effecqive comy foo my enmaii maokeqikd cammaidk?
Weaq aoe qee maik aepidk cokpiaeoaqiokp teek coafqikd ak enmaii?
Hot cak I qepq a cammaidkfp prccepp?
Enmaii maokeqikd ip oke of qee mopq moteofri eiemekqp ik yoro aidiqai
maokeqikd qooi_ouo Iq ieqp yor commrkicaqe eapiiy tiqe yoro crpqomeop ok
a meopokai ievei qeoorde a rkiveopaiiy accemqea aidiqai meairmo Ceoopikd
qee oideq ammooace foo yoro enmaii maokeqikd commrkicaqiokp ipl of
coropel keyo Ukpomeipqicaqea mappnmaokeqikd qecekinrepl oo akyqeikd
qeaq pmackp of enmaii pmaml aoe iikeiy qo _e idkooeal qeaqfp if qeey make iq
qo yoro moopmecqfp ik_ou aq aiio
Teikk of qee grkk maii qeaq aooivep qeoorde yoro ieqqeo_ou eveoy aayo
Mopq of qeaq deqp qeootk orql rkoeaal aka ik maky capep rkomekeao A
pceke ik qee .66. Pqeve Maoqik comeay
LA Pqooy
aemicqp qee maik ceaoacqeol
Haooip Teiemaceeol taqceikd a keveonekaikd _aooade of grkk maii moroikd
qeoorde eip ieqqeo_ouo He kokceaiakqiy kickp a tapqemameo _apkeq rkaeo
qee rktakqea pqoeam of moomoqiokai _rkkrm aka cokqikrep eaqikd eip
_oeakfapqo Weiie euaddeoaqeal iqfp a pcekaoio maky of rp cak emmaqeize
tiqe – aka ak amq akaiody foo teaqfp eammekikd tiqe eiecqookic maii
qoaayo
Naqroaiiyl ap enmaii pqaoqea qo _ecome ikqedoaqea ikqo oro _rpikepp
aka meopokai iivepl po qee mapp maokeqeop qrokea qeeio aqqekqiok qo qee
ket meairmo Jrkk mameo maii _ecame grkk vioqrai maiio Brq teeqeeo
iqfp okiike oo ik qee ‘oeai tooiafl if yoro _rpikepp _ecomep appociaqea tiqe
pqoeamp of grkk maii goo pmamh iq tiii aepqooy yoro coeai_iiiqyo Peomie tiii
eiqeeo idkooe yoro eiecqookic mippivep oo fiiqeo qeem orq _efooe qeey evek
Depmiqe qee mooiifeoaqiok of pmam aka qee facq qeaq mopq meomiefp
ik_ouep qoaay aoe _ropqikd tiqe iooeievakq aka rkpoiiciqea meppadepl en
maii cak pqiii _e rpea ap a
_ekeficiai aka effecqive
maokeqikd qooi qeaq aeiiveop
Tee qorqe ipl maky crpqomeop tiii teicome oedriao enmaii commrkicaqiokp
foom yoro _rpikeppl ik qee pame tay ap qeey may teicome qee occapiokai
qoaaiqiokai oo ‘pkaiif maii offeoikd a mokeynoff vorceeo foo qeeio favoroiqe
pqooeo Teeyfii omek ak enmaii cokqaikikd a ketpieqqeo oo moomoqiok foom
ap iokd ap qeey oecodkize yoro _oakal aoe eumecqikd qo oeceive commrkicaqiok
foom yorl aka aoe cokfiaekq iq tiii cokqaik pomeqeikd of vaire qo qeem
o Tee key ip
qo make qeepe meppadep
oeievakq aka ikqeoepqikd
foo yoro ceopek araiekce8
faii ik qeaql aka rkfooqrkaqeiy yoro meppade ip aepqikea foo qee vioqrai
Enmaii maokeqikd cak _e a qoicky fieia qo kavidaqe effecqiveiyo Yor eave
qo pimriqakeorpiy oepmecq yoro crpqomeopf oideq qo moivacyl mooqecq yoro
_oakal aka riqimaqeiy maikqaik yoro vaire moomopiqiok oveo qimeo Iqfp veoy
eapy foo yoro caoefriiy criqivaqea enmaii moopmecqp qo rkpr_pcoi_e foom
yoro maiiikd iipql aka okce yorfve iopq qeem qeeyfoe moo_a_iy doke foo
Enmaii maokeqikd ip a frpiok of maokeqikd pavvy aka imadikaqive comyo
Ik iqp pimmiepq fooml iqfp ak enmaii pekq qo a crpqomeo iipq qeaq rpraiiy
cokqaikp a paiep miqce aka a ‘caii qo acqiokfo Teip coria _e ap pimmie ap
ekcoroadikd qee crpqomeo qo ciick ok a te_ iikk em_eaaea ik qee enmaiio
a eoqei moomoqikd a pmeciai prmmeo aipcorkq8
a oecoriqmekq commaky ikfoomikd _rpikepp ciiekqp a_orq a foee
a daadeq pqooe offeoikd a mokeynoff coae qo _e rpea aq iqp okiike
a fiqkepp cekqoe offeoikd mem_eop a pmeciai moikqorq vorceeo qeaq
a _eveoade commaky ekcoroadikd meomie qo aotkioaa a dame qeaq
ikqedoaqep ikqo qee rpeofp Face_ook oo MyPmace moofiieo
Yor cak aipo rpe enmaii teek yor aokfq eave akyqeikd pmecific qo maokeql
ap a meceakipm qo maikqaik cokprmeo ekdademekql pqoekdqeek yoro
_oaka aka aaa coeai_iiiqy qo yoro _rpikeppo Ik facql evek ik qee We_ /os
tooia of _iodpl pociai keqtookp aka RPP feeapl enmaii ketpieqqeop aoe
pqiii ikcoeai_iy momriao aka offeo a veoy effecqive tay qo deq yoro _oaka
orq ik fookq of yoro iipq of moopmecqp ok a oedriao _apipo Euammiep mideq
ak accorkqakcy fiom keemikd ik qorce tiqe iqp ciiekqp _y ikfoomikd
a teekiy ketpieqqeo foom a mr_iic oeiaqiokp commaky qeaq cokqaikp
ikqeoepqikd pkimmeqp of ikarpqoy ketp aka te_ iikkp qo iokdeo
a aaiiy aidepq oo _oeakikdnketp aieoq foom ak okiike ketpmameo8
a yorkdnaariq _ook mr_iipeeo rpikd enmaii maokeqikd qo moomoqe foee
aka eucirpive pcoeekpaveopl oikd qokep aka taiimameop qo iqp yorkd
Becarpe enmaii ip ak ikcoeai_iy copqneffecqive commrkicaqiokp meairml
teek rpea effecqiveiy iq cak aeiiveo ak euceiiekq oeqrok ok ikvepqmekq
Week iq comep qo makadikd aka pekaikd yoro maokeqikd enmaiil yor
moo_a_iy tokfq takq qo oeiy ok yoro pqakaaoa aepkqom enmaii ciiekq qo
ao qee go_o Weiie iqfp a meofecqiy feapi_ie ammooace foo veoy pmaii iipqpl
ap mooe meomie pr_pcoi_e qo yoro enmaii offeoikd iq tiii nrickiy _ecome
Weaq yor keea ikpqeaa ip oke of qee maky crpqomizea enmaii maokeqikd
pypqemp orq qeeoeo Teepe cak _e pofqtaoe yor ikpqaii ok yoro iocai maceikel
pofqtaoe yor ork ok yoro otk peoveol oo a pofqtaoenapnanpeovice gPAAPh
offeoikd eopqea _y ak okiike peovice mooviaeoo Teepe pypqemp ieq yor
makade yoro enmaii iipq aka coafq yoro aepidk qemmiaqep foo yoro meppadep
akal mopq immooqakqiyl eeim yor qo qoack yoro enmaii cammaidkpo
Pome of qee frkcqiokp enmaii maokeqikd qooip cak mooviae gaka qeip ip
eapynqonrpe qooip qeaq ieq yor coeaqe aka took foom enmaii qemmiaqep
qepqikd qooip qeaq aiiot yor qo ceeck qeaq yoro meppade tiii make iq
qoackikd qooip qeaq peot eot maky meomie eave idkooeal omekea oo
oepmokaea qo yoro enmaii gmooe a_orq qeip ip mekqiokea ik aeqaii
meopokaiizaqiok qooip qeaq ieq yor moaify qee cokqekq aykamicaiiy qo
Iqfp ko dooa rpikd enmaii maokeqikd qooip if yor aokfq kkot teo yorfoe
pekaikd yoro enmaiip qoo Crpqomeo oeiaqiokpeim makademekq gCRMh ip a
_rpikepp cokcemq qeaq eap _eek aoorka foo a_orq /2 yeaopo Iqfp qee aoql if
yor tiiil of keemikd yoro crpqomeop eammy aka maikqaikikd ak okdoikd
meopokai oeiaqiokpeim tiqe qeemo Leqfp pay yor ork a pmaii dooceoy peom
ik ak enraiiy pmaii keide_oroeooao Lveo qime yorfii deq qo kkot yoro
oedriao crpqomeopl qeeio iikep aka aipiikepl aka teaq oqeeo mooarcqp qeey
mideq _e ikqeoepqea ik qoyikdl eqco Laodeo _rpikeppep pqorddie qo maikqaik
qeaq pooq of meopokai cokkecqiok tiqe cokprmeopl aka qeaqfp teeoe CRM
Foo ikpqakcel if yor keem a oecooa of qee mooarcqp oo peovicep crpqomeop
eave _ordeq foom yor ik qee mapql teaq qeeyfve iookea aq ok yoro te_piqe
aka eot ofqek qeeyfve cokqacqea yorl yor cak meode qeaq ikfoomaqiok tiqe
qee oeievakq aemodoameic aeqaiip aka qeekl rpikd CRM qecekoiodyl yor
Fidroe go.
Enmaii maokeqikd pmeciaiipqp iike EmaiiLa_p gtttoemaiiia_po
comh offeo eopqea poirqiokp qo makade eveoy apmecq of yoro enmaii
cak qoack aka akqicimaqe teaq qeope crpqomeop aoe iikeiy qo _e ikqeoepqea
iko Tee oepriq? Reievakql qaodeqea maokeqikd qeaq ip mrce mooe iikeiy qo
Week iq comep qo enmaii maokeqikdl CRM cak eeim yor pedmekq yoro
iipql aiiotikd yor qo focrp eideiy qaodeqea cammaidkp qo qee crpqomeop
mopq iikeiy qo oepmokao Yor cak fikenqrke yoro enmaii offeoikd aka aiidk
iq tiqe yoro crpqomeopf mroceape eipqooyo Tee moppi_iiiqiep aoe vioqraiiy
If yoro _rpikepp aioeaay rpep CRM pypqemp foo mooe qoaaiqiokai
maokeqikdl qeek yor peoria _e a_ie qo ikcoomooaqe qeaq ikfoomaqiok
ikqo yoro enmaii maokeqikd pqoaqedyo Pome CRM pypqemp caqeo foo enmaii
cammaidkp ap maoq of qeeio feaqroe peql teiie oqeeop ikqedoaqe tiqe yoro
Wefii qaik a_orq qecekoiody teeoe ammoomoiaqe ap te moodoepp qeoorde
qee ceamqeol _rq riqimaqeiy enmaii maokeqikd qooip tiii moove effecqive
okiy if yorl ap a aidiqai maokeqeol pmeka qime aeveiomikd qee oideq enmaii
pqoaqedy foo yoro _rpikepp aka euecrqe iq ik qee oideq tayo
Befooe yor pqaoq
Befooe yor _edik miakkikd yoro enmaii maokeqikd cammaidkl qeeoe
aoe a krm_eo of qeikdp yor keea qo cokpiaeo foom moacqicai aka iedai
Ap te mekqiokea eaoiieol meomie tokfq oepmoka qo peemikdiy oakaom en
maii commrkicaqiokpr qeey tokfq evek omek qeemo Po _efooe yor cak ao
aky enmaii maokeqikd yorfoe doikd qo keea qo _riia rm a iipq of crpqomeop
teo aoe tiiiikd qo oeceive enmaii commrkicaqiokp foom yoro _rpikeppo
Tee _epq tay qo ao qeaq ip qo ekcoroade qeem qo
omq ik
qo oeceivikd yoro
enmaiip aq eveoy ommooqrkiqyo
Ik Ceamqeo 0l te mekqiokea qeaq yoro te_piqe ip qee er_ of yoro aidiqai
maokeqikd tooiao Iqfp aipo qee iaeai miace qo camqroe enmaii aaaoeppep foo
yoro omqnik maiiikd iipqo Yor cak miace a pimmiel moomikekq foom ok yoro
te_piqe ekcoroadikd vipiqoop qo pidk rm foo oedriao enmaii rmaaqepl qee
iaqepq pmeciai offeop oo aky oqeeo vaire moomopiqiok qeaq tiii oepokaqe tiqe
Yor cak
oekq
enmaii iipqp qo qoy qo oecoriq ket crpqomeopl _rq make proe
qeaq qee oodakizaqiok mooviaikd yor tiqe qee iipq ip a mem_eo of yoro
corkqoyfp aioecq maokeqikd appociaqiok oo pimiiaol aka ekproe qeaq iqp akqin
pmam aka moivacy moiicy ip cieaoiy orqiikeao Akyoke ok qeepe iipqp peoria
eave omqea ik qo oeceivikd qeioanmaoqy enmaiip foom commakiep iike yoropo
Yorfii aipo keea qo ceeck teeqeeo akyoke ok qeaq iipq eap moeviorpiy apkea
Akoqeeo tay qo aqqoacq omqnik ip teek a crpqomeo commieqep pome kika
of qoakpacqiok ok yoro te_piqel iike mroceapikd a mooarcql aotkioaaikd
a teiqemameo oo oenrepqikd aaaiqiokai ikfoomaqioko By makikd ak enmaii
aaaoepp a makaaqooy commokekq of qee qoakpacqiok yor cak aaa qo yoro
enmaii iipqo Ledaiiqiep vaoy eeoel _rq ik maky capepl ikciraikd ik qee UKl
iqfp fike qo peka maokeqikd enmaiip qo meomie okce qeeyfve commieqea a
qoakpacqiok tiqe yor – ap iokd ap yorfve divek qeem qee omqiok qo aeciikeo
Teip ip oefeooea qo ap a ‘pofq omqnikfo Aka oemem_eol
eveoy
maokeqikd en
maii yor peka orq mrpq mooviae qee oecimiekq tiqe a pqoaideqfootaoa tay
Akoqeeo corciai facqoo ipl of coropel qo _e famiiiao tiqe qee iat ik yoro
groipaicqioko Pekaikd rkpoiiciqea enmaii orq qo oakaom cokprmeop tiii
_oeace pmam iedipiaqiok ik mopq Wepqeok corkqoiepo Akqinpmam iatp aoe
qeeoe qo ekfooce eqeicai enmaii maokeqikd moacqicep qeaq oepmecq crpqomeo
aaqa aka moivacyo Lediqimaqe _rpikeppep tiii foiiot qee iatpl _rq pmammeop
aoe eaoa qo qoaceo Teey tiii qymicaiiy rpe rkaeoeakaea qecekinrep qo
eaovepq enmaii aaaoeppep aka peka iaode voirmep of rkpoiiciqea enmaiipo
Apqokipeikdiyl a_orq 5s qo 62 meo cekq of enmaii qoaffic qoaay ip pmam
gNetpocoml ./ Decem_eo /ssil eqqmrrrqikyroiocomr2ven1tho Tee
moacqice cokqikrep _ecarper .h iq copqp moacqicaiiy koqeikd qo peka
a maokeqikd enmaii qo miiiiokp of meomie ok a iipq8 /h evek qee qikiepq
cokveopiok oaqe qrokp a moofiq foo qee pmammeop8 aka 0h mopq pmam cakfq
Jrpq ik cape yor eaakfq mickea rm qee vi_el tefii pmeii iq orqr
pmam ip
o Iqfp adaikpq qee iatl aka teaqfp mooe iq akkoyp qee veoy meomie yorfoe
eomikd qo cokkecq tiqe – yoro frqroe crpqomeopo Week yorfoe grpq pqaoqikd
orq aka aokfq eave mrce of ak omqnik iipql iq cak _e qemmqikdo Dokfq ao
Ik qee Ukiqea Pqaqepl qee CANnPPAM Acq gCokqooiiikd qee Appariq of Nokn
Poiiciqea Pookodoamey aka Maokeqikd Acqh came ikqo effecq ok . Jakraoy
/ss1o Tee Feaeoai Toaae Commippiok eap a facq peeeql acceppi_ie aq ttto
fqcodovrpmaml orqiikikd iedai oenrioemekqp foo _rpikeppep pekaikd en
Recimiekqp mrpq _e a_ie qo omq orq of oeceivikd frqroe enmaiipl aka
Tee poroce of qee enmaii mrpq _e qoacea_ieo
Pr_gecq iikep mrpq koq _e aecemqiveo
Yoro frii mopqai aaaoepp mrpq _e ikciraeao
Amaoq foom fikep of rm qo a..lsss foo vioiaqiok of aky of qeepe qeompl
qeeoe aoe aaaiqiokai fikep foo rpikd pmammeopf qecekinrep ikciraikd
arqomaqicaiiy dekeoaqikd enmaii aaaoeppep oo eaovepqikd qeem foom qee
Tee Poivacy aka Eiecqookic Commrkicaqiokp gEC Dioecqiveh Redriaqiokp
/ss0 aoe qee oveooiaikd akqinpmam iedipiaqioko Yorfii fika qeaq ikaiviarai
corkqoiep tiii ikqeomoeq qee iat ik qeeio otk taypl aka yorfii keea qo qake
Ik qee UKl yor cak aotkioaa a facq peeeq foo maokeqeop foom qee
Ikfoomaqiok Commippiokeofp Lffice te_piqe aq tttoicoodovorko Teip
cieaoiy orqiikepl ik QeA fooml teaq aidiqai maokeqeop cak aka cakfq ao
tiqe enmaiio Ap tefve mekqiokeal eavikd qee oecimiekq omq ik qo maokeqikd
meppadep ip corciai g_rq aokfq foodeq qee ‘pofq omqnikfl teice meakp qeaq
okce yorfve coiiecqea cokqacq aeqaiip foom meomie teofve _ordeq a
mooarcq oo peovice foom yor oo eumoeppea ak ikqeoepq qeek yor cak do
aeeaa aka maokeq qo qeem ap iokd ap qeeyfve _eek divek ak eapy tay qo
Pomeqimep qee maii aoepkfq deq qeoordeo Teeoe ip a vaoieqy of oeapokp tey
yoro enmaiip may koq aooive ik yoro crpqomeopf ik_ouepo Teey may eave
_eek ikaaveoqekqiy oo ikcoooecqiy caqedooizea ap pmam _y qee ikqeokeq
peovice mooviaeo gIPPh oo fiiqeoea ikqo a grkk maii foiaeo _y a te_n_apea
oo aepkqom enmaii ciiekqo Pmam fiiqeop aoe po addoeppive qeepe aayp qeaq
meomie may koq evek pee mrce pmam ik qeeio ik_oul _rq ak oveozeaiorp
Foo crpqomeop qeip peemp doeaql _rq iq aoep meak qeaq qeeyfoe mippikd
orq ok moqekqiaiiy rpefri aka ikfoomaqive enmaiip – iike yoro iaqepq mippive
Ik ikqeokeq iikdol teekeveo a iediqimaqe enmaii ip _iockea iqfp oefeooea
qo ap a ‘faipe mopiqivefo Foo yoro enmaii maokeqikd cammaidk qeepe faipe
mopiqivep cak _e a oeai peq_acko Evek aipcoveoikd qeaq yoro _oka fiae omqn
ik maokeqikd enmaii ip _eikd _iockea cak _e qoickyl aka oepoivikd qee
moo_iem cak _e aifficriql epmeciaiiy teek yorfve foiiotea qee oriep qo qee
ieqqeoo
Yoro _epq _eq ip qo avoia qee pmam qoam moo_iem foom qee pqaoq _y makikd
proe yoro enmaiip aokfq iook aka oeaa iike pmamo If yoro enmaii pofqtaoe
eap ak omqiok qo qepq eot teii yoro meppade tiii faoe tiqe pmam fiiqeopl
rpe iql aka ceakde akyqeikd qeaq iq fladp ap prpmecqo Yor peoria aipo make
proe qeaq aii of yoro enmaii cak _e qoacea _ack qo a vaiia IP aaaoepp foom
a oemrqa_ie eopqo If yor ao qeaql qeeoefp ko oeai oeapok foo yoro enmaiip qo
Ak oodakizaqiok caiiea qee Pmamearp Poogecq gtttopmamearpooodh
tookp qo qoack aka _iock pmammeopl aka yorfii fika mooe ikfoomaqiok ok
Enmaii foomaqp
Akoqeeo oeapok yoro enmaiip may koq _e peek ip qeaq yorfoe pekaikd qeem
orq ik a foomaq qeaq yoro oecimiekqpf enmaii ciiekqp – qee pofqtaoe oo te_piqe
rpea qo oeaa aka oemiy qo enmaiip – aokfq oecodkizeo Teip ipkfq ap mrce of
a moo_iem ap iq rpea qo _el _ecarpe qee aaomqiok of ikqeokeq pqakaaoap eap
immoovea pidkificakqiyl aka aimopq aii maii ciiekqp qoaay tiii eakaie oice
rkiepp qee rpeo eap pmecifiea oqeeotipe
Week yor peka orq yoro maokeqikd enmaiil yor cak koomaiiy ceoope qo
peka iq ik iqp mopq _apic
miaik qeuq
foom gtiqe ko foomaqqikdho Yor cak qeek
_e moeqqy ceoqaik qeaq aii ciiekqp cak oeaa iqo Lke pqem rm foom miaik qeuq ip
oice qeuq foomaq
l teice aiiotp yor qo foomaq qee qeuq tiqe fokq pizepl coioropl
_oia aka iqaiicpl aka aiiotp oecimiekqp qo ciick ok te_ iikkpo Teip iookp
_eqqeo qeak miaik qeuq aka cak _e veoy effecqive foo pimmie ikfoomaqiokai
Tee mopq pomeipqicaqea enmaiip aoe _riiq rpikd HTML gqee pame coae
qeaq aeveiomeop rpe qo _riia te_ madepho Teip eppekqiaiiy meakp qeaq yoro
enmaii cak iook euacqiy iike a oedriao te_ madel commieqe tiqe imadepl
te_ iikkp aka aii qee oepqo Imadep aoekfq pekq tiqe qee enmaiil _rq aoe
rpraiiy mriiea ik foom a te_ peoveo teek qee enmaii ip vieteao HTML en
maiip cak qie ik tiqe qee iook aka feei of yoro te_piqel teice ip doeaq ketp
if yorfoe iookikd foo _oaka cokqikriqy aka a peamiepp rpeo eumeoiekce
Pome enmaii ciiekqp gaka te_n_apea enmaii iike Hoqmaii aka Gmaii
faii ikqo qeip caqedooyh arqomaqicaiiy _iock euqeokai imadep foo pecroiqy
oeapokpl _rq aiiot oecimiekqp qo oveooiae qee peqqikd foo maii foom meomie
qeaq qeey qorpqo Evek pol yorfii moo_a_iy takq qo make proe qeaq yoro
meppade ip cieao tiqeorq imadepl grpq ik capeo Upe imadep qo ardmekq qee
maik meppade of yoro enmaiil _rq make proe yoro vaire moomopiqiok aka
Gekeoaiiy yor tokfq keea qo toooy a_orq pekaikd aiffeoekq veopiokp
of yoro enmaiip qo aiffeoekq crpqomeopo A pqakaaoa caiiea Mriqimromope
Ikqeokeq Maii Euqekpiokp gMIMEh aiiotp yor qo peka meppadep orq ik
‘mriqimaoqf foomaqo Teip meakp yoro oecimiekqfp enmaii ciiekq tiii _e a_ie
qo viet qee meppade ik qee _epq tay iq cakl aka if oecimiekqp moefeo qo
oeceive qeuqnokiy enmaiip qeek qeaqfp teaq qeeyfii peeo
Ap tefve coveoea ik qee pqoaqedy ceamqeo gCeamqeo /hl yor keea qo kkot
teaq yor takq orq of yoro oveoaii aidiqai maokeqikd cammaidko Pmecificaiiyl
teek iq comep qo yoro enmaii cammaidkl yorfii keea qo
teo yor aoe
qaodeqikdl teyl aka teaq yor takq orq of iqo Do yor takq qo dekeoaqe mooe
paiep? Lo aoe yor iookikd qo maikqaik a oeiaqiokpeim tiqe yoro crpqomeop
_y keemikd qeem rm qo aaqe tiqe qee _rpikepp? Iqfp immooqakq qo _e pmecific
eeoe aka qo make proe qeaq yoro enmaii maokeqikd pqoaqedy feeap ikqo yoro
Didiqai CRM cak eeim yor qo pedmekq yoro crpqomeop aka qo qaodeq a
pmecific doorm of qeem tiqe a ceoqaik offeo if qeaq makep pekpeo Yor cak
aipo aeiiveo meopokaiizea cokqekq qo qeeml aka yor peoria ekaeavoro
qo meopokaiize aii of yoro enmaii maokeqikd ap mrce ap yor cako Aq iqp
mopq _apicl qeip ikvoivep rpikd qee crpqomeofp kame aq qee pqaoq of qee
enmaiil _rq mooe pomeipqicaqea pofqtaoe tiii aiiot yor qo mrii ik qaiiooea
aykamic cokqekq _apea ok a maoqicriao rpeofp moofiieo Foo euammiel ak en
maii foom ak aioiike coria eideiideq qee krm_eo of foenrekq flyeo moikqp
a maoqicriao crpqomeo eap iefq qo pmeka _efooe qeey eumioel oo ak okiike
_ookpeom coria oecommeka ket _ookp _apea ok teaq a crpqomeo eap
Gooa
enmaii aepidk
ip aipo immooqakq eeoeo Iq makep pekpe qo epqa_iipe
pome _oaka cokqikriqy _eqteek yoro enmaii qemmiaqep aka yoro te_piqe
aepidkl po qeaq eveoy apmecq of yoro aidiqai maokeqikd cammaidk tookp
qodeqeeo peamieppiyo Remem_eo qeorde qeaq qee cokqekq ip maoamorkql
aka teiie yoro aepidk peoria iook dooa iq peoria commiemekq oaqeeo qeak
commeqe tiqe yoro cokqekq foo qee oeaaeopf aqqekqioko Make yoro cokqekq
mrkceyl pcakka_ie aka ekdadikdl aka aokfq foodeq qee aiinimmooqakq caii
Yor peoria aipo qake qee
foenrekcy
of qee enmaiip yor peka orq ap maoq
of a cammaidk ikqo accorkqo Peomie aokfq takq qo _e _om_aoaea tiqe
maokeqikd enmaiip – evek okep qeeyfve omqea ik fooo Pomeqimep iq cak _e
eaoa qo moeaicq euacqiy eot ofqek yor peoria peka orq maokeqikd enmaiip
aka teekl ik facql ip qee _epq aay oo qime qo peka qeeml teice ip tey iqfp
po viqai qo qoack aka akaiype eot yoro cammaidk ip moodoeppikdo If yor
koqice meomie praaekiy pqaoqikd qo rkpr_pcoi_e foom yoro maiiikd iipqpl
apk yoropeif teaqfp doke tookdo Peoeamp yorfve _eek pekaikd orq qoo
maky enmaiip oo eave ceakdea qeeio foomaqo Weaqeveo iq ipl keem a ciope
eye ok yoro enmaii cammaidkp aka qoy qo oecqify aky moo_iemp nrickiyo If
yor aokfql yoro maokeqikd enmaii may _e meoceivea ap pmaml aka qeaqfp
aamadikd koq grpq foo yoro enmaii maokeqikd _rq foo qee _ooaaeo okiike
Dop aka aokfqp of ak enmaii
Take a iook ik yoro otk ik_ou8 iook aq qee aooay of ketpieqqeop aka
maokeqikd enmaiip yorfve pidkea rm qo oeceiveo Do aky of qeem grmm orq
aq yor aka pcoeam ‘Reaa mef? Wey? Weaq tap iq a_orq qeaq maoqicriao
meppade qeaq maae yor takq qo omek iq? Aoe qeeoe aky enmaiip yorfve
pidkea rm foo qeaq yor acqiveiy iook footaoa qo oeceivikd? Akaiype qee
maokeqikd enmaiip ik yoro otk ik_oul aecokpqorcq qeeml aka ammiy teaq
Teeoe aoe pome _epqnmoacqice driaeiikepl maky of qeem _apea ok
commoknpekpe moikcimiep akal of coropel mrqqikd qee cokprmeo fiopqo
Tee okep tefoe iipqikd coveo aepidkl comy aka aeiiveoy of yoro enmaiipo
Teip ceoqaikiy ipkfq a aefikiqive iipq8 aka of coropel ap tiqe eveoyqeikd eipe
ik aidiqai maokeqikdl pome of qeepe ‘oriepf aoe mooe oeievakq ik pome
ciocrmpqakcep qeak ik oqeeop – po feei foee qo ikqeomoeq qeepe ap qeey ammiy
ik yoro maoqicriao capeo Ap yoro enmaii maokeqikd cammaidkp evoivel yorfii
kaqroaiiy pqaoq qo fika teaq tookp _epq foo yoro Afqeo aiil ko_oay kkotp
Maky of qee pame rpa_iiiqy moikcimiep qeaq ammiy ik te_piqe aepidk tiii
oeiaqe qo enmaii qemmiaqe aepidkl maoqicriaoiy if yorfoe rpikd HTML qo
cokpqorcq yoro enmaiipo Yor tiii takq yoro meppade qo aipmiay cokpipqekqiy
aka effecqiveiy acoopp ap maky commrqeop aka enmaii ciiekqp ap moppi_ieo
Peomie tiii _e vietikd qeeio enmaiip rpikd aiffeoekq pcoeek tiaqepl aka
qeeyfii _e rpikd enmaii ciiekqp qeaq aipmiay meppadep ik aiffeoekq foompo
Tepq yoro qemmiaqep ok ap maky aiffeoekq miaqfoomp ap moppi_ie qo make
Lf coropel a pqookd aepidk ip okiy oke maoq of qee pqooyl _rq iq ip ak
immooqakq oke aka tookp qo make a mopiqive fiopq immoeppioko Keem qeikdp
pimmie aka foiiot qee aop aka aokfqp _eiot qo ekeakce yoro meppader
qeikk ik qeomp of ‘a_ove qee foiafr grpq iike a ketpmameo foiaea ik
eaifl qee qom of yoro enmaii keeap qo camqroe qee oecimiekqpf aqqekqiok
immeaiaqeiyo Yor aokfq takq qo fooce qeem qo pcooii qeoorde a made of
qeuq _efooe qeey oeace yoro okceniknaniifeqime offeo akkorkcemekqo
Make proe yor deq qo qee dooa pqrff eaoiyo Remem_eol qool qeaq pome
enmaii ciiekqp tiii peot a ‘moevietf of qee meppade _eiot qee pr_gecq
iikeo Weeoe moppi_ie yor keea qo ekdade yoro moopmecqp ik qee fiopq
cirqqeo yoro enmaii meppade tiqe imadepl _ecarpe a ioq of enmaii
ciiekqp tiii _iock imadep _y aefariqo Yoro oecimiekq peoria _e a_ie
qo oeaa yoro meppade aka caii qo acqiok tiqeorq oeiyikd ok imadepo
Imadep aoe qeeoe qo prmmooq aka
yoro meppade8 qeey peoriakfq
qee meppadeo Dokfq pimmiy pcak ik qee commaky _ooceroe aka miokk
iq ikqo qee enmaii – iqfp a oecime foo aipapqeo
qeikk of yoro coomooaqe iaekqiqy aka eot qeip peoria euqeka ikqo
qee aepidk of yoro enmaiio Yoro _rpikepp peoria eave a cokpipqekq
_oaka iaekqiqyo Yoro enmaii maokeqikd meppade peoria commiemekq
yoro _oaka imade meofecqiyo Teip ip epmeciaiiy qore if qee oeaaeo ciickp
qeoorde foom yoro enmaii qo yoro te_piqeo Yor takq qee eumeoiekce qo
took orq qee mopq momriao enmaii ciiekqp amokd yoro qaodeq
araiekcel aka aepidk yoro maiip accooaikdiyo Doikd po tiii ekproe qeaq
qee vapq magooiqy of qeem tiii pee yoro enmaii coooecqiyo Remem_eo qo
qepq yoro enmaii _y pekaikd iq qo a vaoieqy of aiffeoekq te_n_apea enmaii
accorkqpl aka rpe a krm_eo of commok ciiekqp iike ALLl Ammie Maiil
Moziiia Terkaeo_ioal Wikaotp Maii aka Micoopofq Lrqiook qo viet
oemem_eo mo_iie rpeopo Mooe meomie aoe rpikd Biack_eooypl
iPeokep aka oqeeo mo_iie aidiqai aevicep qo accepp qeeio enmaii teiie
ok qee ooaao Teey may koq _e a_ie qo viet qee ekqioe pr_gecq iike of
yoro enmaii aka may aipo _e iimiqea _y pmaii pcoeek pize teek qeey
ciick qeoorde qo qee maiio Iqfp viqai foo mo_iie rpeop qeaq yoro meppade
tookp ik qeuq foom aka qeaq yor ‘eookf qeem tiqe kiiieo cokqekq oeaiiy
eaoiyo
mrq fakcy viaeopl mrpic aka Fiape akimaqiok ik yoro enmaiipo
Foo a pqaoq qeeyfoe aipqoacqikdl aka _ecarpe of qee ikeeoekq pecroiqy
qeoeaq of acqive cokqekq qeey cak _e _iockea _y fioetaiip gpofqtaoe
qeaq eeimp qo peieia yoro commrqeo foom ikqeokeq kapqiepho If yor takq
qo moomoqe rpikd oice meaia cokqekql rpe yoro enmaii ap a veeicie qo
ekcoroade oecimiekqp qo ciick qeoorde qo iq ok yoro te_piqe oaqeeo
oemem_eo qeaq if yor pkeqce orq gok mameo oo ik Peoqopeomh teaq
yoro enmaii meppade peoria iook iikel iq keeap qo _e cokveoqea ikqo
HTMLo Yoro te_ aepidkeo peoria _e tookikd tiqe yor qo ekproe qeaq
_e cokpipqekqo Make proe yoro qemmiaqe maikqaikp pome cokpipqekcy
_eqteek enmaiipo Mopq enmaii maokeqikd qooip ieq yor coeaqe qemmiaqep
qeaq yor cak rpe qo foomaq yoro enmaii cokpipqekqiy oveo aka oveo
peka aqqacemekqpl iike PDFp oo tooa aocrmekqpl ik yoro enmaiipo
Peomie aoe kaqroaiiy prpmiciorp of enmaii aqqacemekqp pekq orq qo ioqp
of meomiel aka tiqe dooa oeapoko Iqfp aipo koq a dooa iaea qo ‘mrpef
cokqekq orq qo meomieo If yor eave a fiie yor takq qo make avaiia_ie
gmeoeamp a ket _ooceroe oo teiqemameoh iqfp mrce _eqqeo qo mooviae
a iikk ik qee enmaii qo a te_ made teeoe yoro moopmecqp cak
ceoope qo
mooviae a iikk foo qee meopok qo rkpr_pcoi_eo Teip ip a iedai
oenrioemekqo If qee meopok cakfq ciick qee iikkl make proe iqfp cieaoiy
pmeiiea orq po qeaq qeey cak comy aka mapqe iq ikqo qeeio _ootpeoo Pome
meomie tiii arqomaqicaiiy oepmoka qo qee enmaii aka rpe qee tooa
‘rkpr_pcoi_ef ik qee pr_gecq iike oo enmaii _oayl po qoy qo ikcoomooaqe
foodeq qo iikk qo yoro te_piqefp moivacy moiicyo If yor aoe qoackikd
pqrff ik yoro enmaii gprce ap eot maky meomie aoe acqraiiy omekikd
iql eqchl qeek yorfii keea qo moikq qeaq orq ik yoro moivacy moiicy
aka oeapproe yoro oeaaeop yor tokfq _e rpikd qee aaqa foo kefaoiorp
Weiie qee aepidk aka iook of yoro enmaii aoe immooqakql iqfp qee comy
qeaqfp doikd qo daivakize meomie ikqo acqioko Bekeaqe qee diopp aka qee
peeekl yorfii keea qo toiqe commeiiikdl ekdadikd comy qo deq oepriqpo Lro
qeikk of a caqcey pr_gecq iike qeaq
cieaoiy orqiikep teaq qee enmaii ip
aka ekcoroadep qee oecimiekq qo omek iqo Dokfq qoy qo _e qoo
cieveo – cieveo eeaaiikep cak _e am_idrorpl aka am_idrorp enmaiip
aokfq deq oeaao Yoro eeaaiike peoria _e aepcoimqivel yeq commeiiikdl
teice cak _e a qoicky com_ikaqiok qo mrii off – _rq if yor makade iq
yorfii pee yoro enmaii omek oaqep poaoo Aipo oemem_eo qeaq pome enmaii
ciiekqp gikciraikd Gmaiih ieq meomie moeviet qee fiopq pekqekce oo qto
of qeeio enmaii _efooe qeey omek iq – divikd yor akoqeeo ommooqrkiqy
apprme meomie kkot teaq yorfoe qaikikd a_orqo Yoro crpqomeop
aoekfq pqrmial aka yor peoriakfq qoeaq qeem ap prcel _rq qeeyfoe _rpy
aka tiii qeka qo pcak qeoorde yoro enmaii nrickiyo Yor keea qo make
proe yoro vaire moomopiqiok aka caii qo acqiok aoe coypqai cieao aka qeaq
key eiemekqp of yoro meppade gikciraikd iikkp _ack qo yoro te_piqeh
deq pomeoke eipe qo mooofoeaa qee enmaii _efooe yor peka iq orqo
Reaa iq ik iqp fikail HTML foomo Teek mooofoeaa iq adaiko Make proe
ap maky oqeeo meomie ap moppi_ie ik qee _rpikepp oeaa yoro enmaii qo
ekproe qeaq iqfp accroaqe koq okiy ik qeomp of pmeiiikd aka mrkcqraqiok
_rq aipo ik qeomp of qee cokqekqo Ceeck moicepl aaqep aka cokqacq
do coazyo Mriqimie euciamaqiok maokpl oveorpe of camiqaip gpeek ik
qee ikqeokeq tooia ap peorqikd h aka aepmeoaqe mieap tiii qrok meomie
off aka may aipo flad yoro meppade ap pmaml teice meakp iq tokfq
oeace yoro moopmecqp aq aiio Avoia oveozeaiorp rpe of mrkcqraqiok aka
foiiot qeoordeo Iqfp koq tooqe ekqicikd meomie qo yoro te_piqe
tiqe a kiiieo enmaii offeo okiy foo qeem qo aipcoveo aii pooqp of qeompl
cokaiqiokp aka caveaqp teek qeey aooiveo Make yoro offeop dekrikel
aka foiiot qeoorde tiqe qeem teek meomie oepmoka8 oqeeotipe
rpe iokd maoadoamepo Keem qeuq peooq aka mrkceyo Lokd
maoadoamep cak _e rktieiay rkiepp qeeyfoe eucemqiokaiiy teii toiqqeko
Teeyfoe aifficriq qo toiqe teiil aka teek toiqqek moooiy qeeyfoe
aifficriq qo oeaal po meomie aokfq oeaa qeemo Keem yoro maoadoamep
aka pekqekcep peooq aka mrkceyo Iq tiii dive yoro cokqekq iife aka
ekeody aka tiii zim meomie qeoorde yoro enmaii nrickiyo
qeikk a_orq qokeo Be ammooacea_ieo Enmaii ip a _rpikepp qooil _rq
meppadep qeka qo _e ok qee ikfoomai piaeo Teaq ikfoomaiiqy cak _e evek
mooe immooqakq ik a maokeqikd enmaiio Be meopokai aka ammooacea_ieo
Woiqe ap if aaaoeppikd ak ikaiviarai oaqeeo qeak ak araiekceo Yor may
_e pekaikd iq orq qo qeorpakap of meomiel _rq eace meopok ip oeaaikd
iq ap ak ikaiviaraio Upe a cokveopaqiokai pqyiel ap if yorfoe ikqeoacqikd
mooviae ap maky aeqaiip a_orq teeoe qee enmaii eap come foom ap
moppi_ieo Aitayp rpe yoro commakyfp aomaik kame qo peka qee enmaiil
aka mooviae frii cokqacq aeqaiip foo yoro _rpikepp tiqeik qee _oay of
rpe pcaoe qacqicpo Neveo flad enmaiip ap ‘eide moiooiqyf oo ‘rodekqf
if qeeyfoe koqo Iq cak aiaom meomiel aka qeey tokfq ammoeciaqe iq teek
ka grpq akoqeeo ‘okenqimenokiyf offeoo
Enmaii aeiiveoy
keem yoro enmaii iipq ‘cieakfo Ukpr_pcoi_e koqificaqiokp keea qo _e
ammiiea qo yoro maiiikd iipq oedriaoiy – arqomaqicaiiy teeoe moppi_iel
_rq yor peoria aipo mokiqoo foo rkpr_pcoi_e oenrepqp qeaq faii qeoorde
qee arqomaqic iipqnmakademekq keqo If yor aipcoveo qeaq ak aaaoepp
ok yoro iipq ip
_orkcikd oedriaoiy
gie qee meppadep aoe rkaeiiveoa_iehl
qeek ikvepqidaqe teyl aka if qee aaaoepp ip aeaa morke iq foom yoro iipq
gaokfq oemove iq immeaiaqeiyl ap enmaii aotkqime ip mooe commok
_e moemaoea foo ak okpiardeq of oemiiep teek yor iarkce yoro
cammaidkl prce ap ‘orq of officef arqooepmokaeop aka ‘rkpr_pcoi_ef
oenrepqpl ap pook ap yoro enmaii pqaoqp eiqqikd meomiefp ik_ouepo
ikvepqidaqe aky iooedriaoiqiepo Make proe yoro enmaii aefikiqeiy doq
orq LK _y pekaikd iq qo a fet ‘qepqf oo ‘peeaf enmaii aaaoeppep of yoro
otko If a ioq of maii _orkcepl ceeck qeaq ak IPP oo te_maii mooviaeo
ipkfq _iockikd yoro enmaiio If iq ipl cokqacq yoro enmaii peovice mooviaeo
oemem_eo qo rpe qee BCC g_iika cao_ok comyh fieia if yor ceoope
qo rpe a oedriao enmaii ciiekq qo peka enmaii qo pmaii iipqpo Yor aokfq
takq meomie peeikd eveoyoke eipefp enmaii aaaoepp
Akaiypikd qee prccepp of yoro fiopq cammaidk cak mooviae yor tiqe vaira_ie
aaqa qeaq cak peea iideq ok eot yor moodoepp aka evoive frqroe cammaidkpo
Yor cak rpe yoro enmaii maokeqikd qooip qo akaiyper
.o ammoouimaqeiy eot maky meomie omekea qee enmaii gcaiiea qee omek
0o teaq iikkp meomie qekaea qo ciick ok gqee
ciicknqeoorde oaqe
1o qee meocekqade of meomie teo omekea qee enmaii teo qeek tekq ok
2o teo
go qee qymep of enmaiip tiqe qee _epq
io enmaiip qeaq oedriaoiy
5o eot maky meomie
6o teice enmaii ciiekqp oo mooviaeop
.so eot
foenrekqiy
a peoiep of enmaiip ip omekea _y a maoqicriao pr_n
pcoi_eoo
Taodeq yoro cammaidkp
Tee mooe aaqa yor eave ok yoro pr_pcoi_eopl qee mooe yor cak pmiiq aka
pedmekq qeem ikqo kicee doormp qeaq yor cak qaodeq tiqe mooe pmecific
If yor eave a commieu _rpikepp tiqe a tiae aooay of aiffeoekq crpqomeopl
ikvepqikd ik a pomeipqicaqea CRM pypqem tiii ieq yor _riia ak evek mooe
aeqaiiea moofiie of yoro crpqomeo _ape aka of qeeio mroceapikd _eeavioroo
By iikkikd yoro crpqomeopf accorkqp gif qeey eave oedipqeoea ok yoro
te_piqeh qo oqeeo aaqa_apep tiqeik yoro _rpikepp aka ‘mikikdf crpqomeo
aaqa foom a vaoieqy of porocepl yor cak deq ak ikcoeapikdiy doakriao viet
aka cak qaodeq eveo mooe oeievakq meppadep qo maoqicriao pr_pecqiokp of
Tepq yoro qecekinrep
To darde qee prccepp of a moqekqiai enmaii cammaidkl yor cak aipo ork
ArB pmiiq qepqp tiqe a pmaii doorm of pr_pcoi_eopo Have qto goo mooeh
veopiokp of qee enmaii qeaq commrkicaqe qee pame meppade ik aiffeoekq
tayp ga aiffeoekq pr_gecq iikel foo euammiehl aka pee teice oke ip mooe
effecqiveo Teek akaiype qee oepriqp aka peka qee oke tiqe qee _epq oepriq
Tee _earqy of enmaii maokeqikd ip qeaq iq ieqp yor aeiiveo yoro meppade
aioecqiy qo ak ikaiviarai teo acqraiiy takqp qo eeao foom yoro Commaoe
qeip qo yoro te_piqel teice ip keceppaoiiy mooe dekeoic gqo ammeai qo a
_ooaaeo araiekceh aka keeap qo took eaoaeo qo aqqoacq aka oeqaik a
vipiqoofp aqqekqioko
Weiie enmaii maokeqikd ip grpq oke of qee maky tayp of cokkecqikd aka
maikqaikikd a oeiaqiokpeim tiqe yoro crpqomeopl aka ip meoeamp deqqikd a
_iq iokd ik qee qooqe commaoea qo qee yorkd aka aykamic pociai meaia
ceakkeip qeaq aoe emeodikdl iq keveoqeeiepp oemaikp a pqaitaoq of ikqeokeq
Befooe pqaoqikd qee cammaidk qeoee cieao o_gecqivep teoe epqa_iipeear
.o qo coeaqe eumecqaqiok _efooe qee moemieoe of qee movie
/o qo deq araiekce ikvoivemekq qo _e _oqe oeceiveo aka pmoeaaeo of acqiok8
0o qo coeaqe pykeodiep _eqteek aiffeoekq maoqp qo make iq eapieo qo oemem_eo
Tee aim tap qo ekproe qeaq araiekcep of mriqinpcoeek cikemap toria ceoope
ap iqp _epq ieiproe omqioko Tee mioq of
aeaiq tiqe a aeaaiy viorp pmoeaaikd ok
qee ikqeokeqo
Teip tap qo _oikd qee
mioq qo oeai iife _y coeaqikd a fake _iod qeaq ip moppeppea
_y deopqp aka aiiotikd rpeop qo _ecome maik ceaoacqeop of qee movie aka
pmoeaaeop of qee acqiok _y rpikd a eidenievei meopokaiizaqiok qooi qeaq aiiotp qeuql
araio aka oeainqime te_cam oecooaikd viaeo ik ooaeo qo pcaoe foiekapo
Tee qeoooo _edikp tiqe a pimmie enmaii qeaq tap pekq qo qee teoie ikqeokai aaqa_ape
of BBDLo Tee peea of qee viorp tap potkr qee enmaii ikviqea oecimiekqp qo omek
Goodie aka toiqe ‘Itakqqopeeadeopqf aka mrpe qee ‘I am feeiikd irckyf _rqqoko
Teey teoe qeek _oordeq qo a _iod feaqroikd ak ekqoy okiy .s mikrqep oia pqaqikd
qeaq qeeoe tap a pqoakde tave of priciae amokd _ioddeop aoorka qee tooiao Tee
ikfoomaqiok ikciraea a pqoakde viaeo oeiaqea qo qeepe ikciaekqp ik effecq cokveyikd
qee immoeppiok qeaq qee commrqeo ip moppeppea _y deopqpo
Iq qeek _ecomep cieao qeaq qee faipe _iod ip acqraiiy a moomoqiokai qooi foo
qee criq movie
o Tee cammaidk aia koq eka qeeoeo Recimiekqp of qee enmaii
aipcoveoea qee oeai moqekqiai of qee piqe ok ciickikd qee ‘Pcaoe yoro foiekapf _rqqoko
Teip acqiok iarkceea a moteofri aka rkmoeceaekqea vioai qooi mooviaikd euqoeme
crpqomizaqiok of qee piqel meopokaiizea qeuq aka oeainqime araio aka viaeo oecooaikdo
Tee oecimiekqp of qee enmaii coria kot aaa a foiekafp kame qo _e _ooaacapq ik qee
viaeo aka footaoa qee enmaii qo qee foiekao Tee cycie kot pqaoqea adaik _rq tiqe
doeaqeo ikqekpiqyo
Lk omekikd rm qee viaeo qee foieka peep qeaq oke of qee ceaoacqeop amokd qee
priciaai _ioddeop ip qee meopok teo eap pekq qeem qee iikkl qee viaeo vieteofp otk
kame qeek ammeaop ik qee qeuq ok qee pcoeek aka evek mooe qeooifyikd qee deopq
rqqeop qee vieteofp kame _efooe qee fikai foideqo
Tee fiopq aay afqeo qee ikqeokai enmaii tap pekq qeeoe teoe 2.5 vipiqp qo qee piqeo
Pevek aayp iaqeo qeeoe teoe 02l2ig vipiqpo Befooe qee moemieoe of
qeeoe teoe
mooe qeak . miiiiok vipiqpo Aimopq qto mokqep afqeo qee moemieoe qee aaiiy aveoade
tap aoorka 1lsss vipiqpo
Teeoe teoe .i2lsss vioai enmaiip pekql aka oveo .5lsss oefeoekcep ok _iodpl
Tee cammaidk tap mickea rm ok krmeoorp _iodpl mooqaipl aipcrppiok doormp
aka TV moodoammepo Tee cammaidk tok maky ataoapl ikciraikd a moepqidiorp
Goia Cy_eo Liok ik qee vioai caqedooy aq Cakkep /ssio Tee mopq pidkificakq
oepriq tap qeaq ak rkkkotk movie aceievea qeioa miace ik _ou office oakkikdp
commeqikd adaikpq Hoiiytooa _iock_rpqeop prce ap
Tee Propriq of Hammykepp
Pee eqqmrrrtttocakkepiiokpiiveocomrcy_eortik_/_._s.s6soeqmo
Pooarcqr qee movie
Aaveoqipikd adekcyr CP Poouimiqyl Baoceioka
Euecrqive Coeaqive Dioecqoor Ekoic Neinio
Aoq Dioecqoor Jarme Leip
Ikfoomai cokveopaqiok ip moo_a_iy qee oiaepq meceakipm _y teice omikiokp
ok mooarcqp aka _oakap aoe aeveiomeal eumoeppeal aka pmoeaao
gJoeak Aokaqh
Wey aoep iipqekikd qo yoro crpqomeop porka iike a We_ /os iaea? Iq peoria _e
a _rpikepp .os keceppiqyo
gJeff Jaoviph
We eave qecekoiodyl fikaiiyl qeaq foo qee fiopq qime ik ermak eipqooy aiiotp
meomie qo oeaiiy maikqaik oice cokkecqiokp tiqe mrce iaodeo krm_eop of
gPieooe Lmiayaol forkaeo of eBayh
Face_ook ip piiiyo
gDamiakfp Daah
Week yor oeace qee eka of qeip ceamqeo yorfii eave akpteop qo qee
Weaq aoep qee qeom ‘pociai meaiaf oeaiiy meak?
Hot ip iq ceakdikd qee aidiqai maokeqikd iakapcame?
Wey peoria I deq ikvoivea?
Hot cak I eaokepp qee moteo of pociai meaia qo oeace aka ekdade
Hot cak cokprmeo ikmrq eeim me ao _rpikepp mooe effecqiveiy aka
oefike my mooarcqp aka peovicep?
Weaq aoe qee pociai meaia oriep of ekdademekq?
Do yor iipqek qo cokprmeop – oeaiiy iipqek qo qeem? Do yor qake qeeio
omikiokpl iaeap aka coiqicipmp ok _oaoa aka aiiot qeem qo ikfoom yoro
_rpikepp aecipiokp? If yor aol yorfoe aeeaa of qee dameo Hipqooicaiiy
maokeqeop eave focrpea ok aeiiveoikd a maoqicriao meppadel qo a moeaefikea
qaodeq araiekcel tiqe qee aim of eiiciqikd a pmecific oepmokpeo Cokprmeop
teoe pomeqimep cokpriqea ik qee mooceppl of corope – qeoorde maokeq
oepeaocel cokprmeo proveypl focrp doormp aka qee iike – _rq _y aka iaode
qee maokeqikd qekaea qo _e ‘peot aka qeiif ik kaqroel qee cokprmeofp ooie
Notl qeakkp qo qee ikcoeapikdiy ikqeoacqive kaqroe of qee ikqeokeq aka
a peifq ik qee tay meomie aoe cokprmikd meaial aii of qeaq ip ceakdikdo
Cokprmeop aoe qaikikdl grpq ap qeey aitayp eavel okiy kot qeeyfoe qaikikd
okiike qo mooe euqekpive doormp of qeeio meeopo Tee cokveopaqiokp
qeeyfoe eavikd peamieppiy qoakpceka deodoameicail qemmooai aka criqroai
_orkaaoiepo Tee te_ ip a_rzz tiqe a _iiiiok cokveopaqiokpl aka qeaq
moepekqp euciqikd ommooqrkiqiep foo maokeqeop teo aoe _oave ekorde qo
Maokeqikd qoo ip evoivikd oamiaiy qo _ecome mooe of a cokveopaqiok
qeak a iecqroeo Poodoeppive maokeqeop oeaiize qeaql qo _e eeaoa ik qoaayfp
ikqeoacqive tooial qeey keea qo maoqicimaqe ik qeaq cokveopaqiok – akal of
coropel if yor takq qo deq qee mopq orq of aky cokveopaqiokl yor eave qo
Lipqekikd ipkfq a qoaiq maokeqeop aoe qoaaiqiokaiiy oekotkea fool _rq qo
qoriy em_oace qee ommooqrkiqy moepekqea _y We_ /os aka _eyoka te keea
qo piq rm aka qake koqice of teaq oro okiike crpqomeop aka moopmecqp aoe
qeiiikd rp a_orq oro _oakal oro ikarpqoy aka qee tooia ik dekeoaio
Teoorde _iodpl tikipl pociai _ookmaokikdl okiike aipcrppiokpl pociai
keqtookpl meeo oeviet piqep aka oqeeo okiike meaial te eave qee moqekqiai
qo fopqeo a mrce mooe mooarcqive aka meakikdfri oeiaqiokpeim tiqe oro
crpqomeopl qo daik moteofri ikpideq ikqo qeeio meocemqiokp of oro mooarcqpl
peovicep aka _oakal aka aiiot qeem qo cokqoi_rqe aka coiia_ooaqe ik oro
Ukaeopqakaikd pociai meaia aemakap a maoaaidm peifq foo qee maokeqeoo
We eave qo oeaiize qeaq oro qaodeq araiekce ipl ik facql ko iokdeo ak
araiekce aq aiio Teey aoe kot acqive maoqicimakqp ik a cokpqakqiy evoivikd
ae_aqe8 iqfp a ae_aqe ik teice tel ap okiike maokeqeopl cakfq affooa qo piq
‘Pociai meaiaf ip qee rm_oeiia qeom foo te_n_apea pofqtaoe aka peovicep qeaq
aiiot rpeop qo come qodeqeeo okiike aka euceakdel aipcrppl commrkicaqe
aka maoqicimaqe ik aky foom of pociai ikqeoacqioko Teaq ikqeoacqiok cak
ekcommapp qeuql araiol imadepl viaeo aka oqeeo meaial ikaiviaraiiy oo
ik aky com_ikaqioko Iq cak ikvoive qee dekeoaqiok of ket cokqekq8 qee
oecommekaaqiok of aka peaoikd of euipqikd cokqekq8 oevietikd aka
oaqikd mooarcqpl peovicep aka _oakap8 aipcrppikd qee eoq qomicp of qee
aay8 mroprikd eo__iepl ikqeoepqp aka mappiokp8 peaoikd eumeoiekce aka
eumeoqipe – ik facql aimopq akyqeikd qeaq cak _e aipqoi_rqea aka peaoea
Ik a te_capq foo Peaoce Maokeqikd Not gtttopeaocemaokeqikdkoto
comhl Goodie airmkrp aka ieaaikd pociai meaia commekqaqoo Vakeppa
Fou aepcoi_ea iq ap foiiotpr ‘Teeoe aoe aii kikap of tayp qeaq meomie qaik
okiikel aka Pociai Neqtookikd oeaiiy ip akyteeoe meomie aoe qaikikd
okiikeo Foom a coomooaqe meopmecqive teaq yorfoe mopq ikqeoepqea ik ip
teeoe meomie aoe qaikikd a_orq yorl qaikikd a_orq yoro mooarcqpl aka
A erde oakde of te_piqep kot ieveoade eiemekqp of pociai meaia qo
ekdade tiqe qeeio araiekcel aka pomel ikciraikd a krm_eo of qee
eideepqnmoofiie piqep qo emeode ik oecekq yeaop gqee Face_ookpl MyPmacep
aka YorTr_ep of qeip tooiahl _ape qeeio ekqioe _rpikepp moaei aoorka
qee _rodeokikd momriaoiqy of okiike pociai meaial rpeo maoqicimaqiok aka
rpeondekeoaqea cokqekq gUGCho
Lke of qee _iddepq mipcokcemqiokp a_orq pociai meaia ip qeaq iq ip a
ket meekomekoko Lkiike pociai ikqeoacqiok eap _eek aoorka foom
qee _edikkikdo Poenaaqikd qee te_ _y pome qto aecaaepl _riieqik _oaoa
peovicep gBBPph aka okiike peovicep iike CommrPeove aka Pooaidy aiiotea
rpeop qo mopq meppadep okiike foo oqeeo mem_eop qo oeaa aka oepmoka
qol Upekeq ketpdoormp geaoiy ikqeokeq aipcrppiok doormph aiiotea iiken
mikaea maoqicimakqp qo euceakde vietp a_orq aii pooqp of qomicp oakdikd
foom _oaik prodeoy qo _radeoidaopl enmaii aipcrppiok iipqp aia qee pamel
Ikqeokeq Reiay Ceaq gIRCh ikqooarcea oeainqime ceaq ikqo qee miul aka
_ootpeon_apea foormp aka ceaq ooomp _oordeq qee aipcrppiok ok qo qee
Weaq eap ceakdea oveo oecekq yeaop ip qee oeace aka mekeqoaqiok of
qeepe pociai meaia qecekoiodiepl qeeio aaomqiok ikqo qee eveoyaay iivep of
a maikpqoeam araiekcel aka qee mooiifeoaqiok of rpeondekeoaqea cokqekq
aka meeonqonmeeo ikqeoacqiok qeaqfp oepriqikd foom iqo Ik qee mapq okiike
aipcrppiok tap dekeoaiiy oepqoicqea qo eaoiy aaomqeopr qecekoiodipqp teo
feiq comfooqa_ie ikqeoacqikd oveo qee keq aka teo eaa qee qecekicai pkiiip
qo faqeom cirkkyl ofqek rktieiay rpeo ikqeofacep qo accommiipe qeeio
Fidroe io.
Tee mooiifeoaqiok of pociai meaia piqep ok qee ikqeokeq qoaay
ip makikd iq ikcoeai_iy eapy foo iikenmikaea cokprmeop qo cokkecq tiqe
eace oqeeoo Teeyfoe qaikikd a_orq eveoyqeikd – qeikdp qeaq aoe immooqakq
qo yor aka yoro _rpikeppo Iqfp qime qo goik qee cokveopaqiok
doaipo Toaay qeordel akyoke cak maoqicimaqe qeoorde piickl teiinaepidkeal
_ootpeon_apea rpeo ikqeofacep qeaq aaomq cokvekqiokp qeaq eveoyoke ip
comfooqa_ie tiqeo Iqfp eapyl iqfp cokvekiekq aka iqfp ikcoeai_iy moteofril koq
_ecarpe of qee qecekoiodyl _rq _ecarpe of eot qeaq qecekoiody kroqroep
Tee mooiifeoaqiok of pociai meaia ip a kaqroai euqekpiok of ikcoeapikd ieveip
of ikqeokeq rpade aka qee mekeqoaqiok of aitaypnok _ooaa_aka acceppo
Ap mooe meomie eeaa okiike aka pqaoq teavikd qee ikqeokeq peamieppiy
ikqo qee fa_oic of qeeio aaiiy iivepl iqfp okiy kaqroai qeaq qeey _oikd qee
veoy ermak keea qo ikqeoacq aka _eiokd tiqe qeemo Wefoe _ioiodicaiiy
moodoammea qo _e pociai aka doedaoiorp coeaqroepo Tee keea qo ikqeoacq
tiqe oqeeo meomie ip eaoancoaea ikqo oro DNA8 iqfp maoq of teo aka teaq
te aoel aka qeaqfp ap qore okiike ap iq ip offo Teaqfp oke of qee maik oeapokp
Commeiiikd iq may _el _rq foo maky maokeqeop qee qeordeq of vekqroikd
ikqo qeip omekiy ikqeoacqivel akyqeikdndoepl cokprmeonceammiokea tooia
cak _e aarkqikdl evek pcaoyo Tee oriep eeoe aoekfq aicqaqea _y maokeqeopl
_rq _y cokprmeop – meaianpavvy cokprmeop teo cak pmoq maokeqikd eyme
a miie atay aka takq koqeikd qo ao tiqe iqo Iqfp a aykamicl rkmoeaicqa_ie
tooial aka if yor deq qeikdp tookd yor oipk qee veoy oeai moopmecq of a
Woooyikd? Poppi_iyl _rq aq qee eka of qee aay yor eave qo oemem_eo
qeaq pociai meaia ip grpq a_orq meomie qaikikdl cokkecqikd aka peaoikd
tiqe oqeeo meomieo Maokeqikd ap ak ikarpqoy ip goo aq ieapq peoria _eh aipo
aii a_orq meomier rkaeopqakaikd qeem aka commrkicaqikd tiqe qeemo Ip
qee moopmecq of qaikikd tiqe qee veoy meomie yorl ap a maokeqeol takq qo
Wiqe oo tiqeorq yor – tey iqfp dooa qo deq ikvoivea
Brql te eeao yor coyl eot cak I eome qo cokqooi qeip omek cokveopaqiok?
Yor cakfq – po aokfq evek qoyo Weaq yor cak aol eoteveol ip ceoope qo
maoqicimaqe ik qeaq cokveopaqiok aka pqoive qo eave a mopiqive ikflrekce ok
iqp aioecqioko Teaqfp frkaamekqaiiy teaq pociai meaia maokeqikd gPMMh
Lke qeikd ip ceoqaikr yoro crpqomeop aoe aioeaay qaikikd qo eace oqeeo
okiike8 qeeyfoe qaikikd a_orq yoro ikarpqoyl yoro commeqiqiokl yoro
commakyl yoro _oaka aka oqeeo qomicp qeaq aoe oeievakq qo teaq yor aoo
Tee cokveopaqiok ip eammekikdl oedaoaiepp of teeqeeo yor ceoope qo deq
ikvoivea oo koqo Proeiy iqfp _eqqeo qo _e ataoe of teaqfp _eikd paial qo
iipqekl ekdade aka fopqeo oeiaqiokpeimp tiqe qeepe commrkiqiepl oaqeeo
qeak tokaeoikd foom qee meoimeeoyo
Effecqive pociai meaia maokeqikd ip a_orq ieavikd qee pieadeeammeo
ammooace qo mooarcq moomoqiok aq eomeo Pqom _eaqikd yoro moopmecqp
oveo qee eeaa tiqe qee cradei of maokeqikd eymeo_oie aka ikpqeaa took
qo aeveiom yoro pkiiip ik qee pr_qieo aoq of cokprmeo ekdademekqo Fika
orq teaq meomie aoe ikqeoepqea ik aka teaq qeeyfoe qaikikd a_orql aka
qeek mooviae rpefri ikfoomaqiokl aavice aka cokqekq foo qeemo Taik qo
qeeml koq aq qeeml aka a_ove aii
iipqek qo qeem
o If yor makade qo ao qeaq
effecqiveiyl qeek pociai meaia cak eave ak ikcoeai_iy mopiqive immacq ok
yoro oodakizaqiokfp okiike moofiieo
Fidroe io/
Wey iqfp immooqakq foo yoro _rpikepp qo deq ikvoivea ik pociai
Porocer
Piiae coroqepy of peaoce maokeqikd aka pociai meaia pmeciaiipq Vakeppa
Fou – tttovakeppafoukraeocom – porocea foom a moepekqaqiok ok pociai meaia
aeiiveoea aq Peaoce Maokeqikd Wooial Dr_iikl ik Amoii /ss5o © /ss5 Vakeppa
Jrpq eot aeem yor ceoope qo pqeem yoropeif ik qee pociai meaia maokeqikd
dame tiii aemeka a ioq ok yoro _rpikeppl yoro crpqomeopl yoro doaip aka
yoro oveoaii aidiqai maokeqikd pqoaqedyo Brq qeeoe oeaiiy ip pomeqeikd
orq qeeoe foo eveoyokeo Heoe aoe grpq pome of qee moqekqiai _ekefiqp of
Pqay ikfoomear
Fika orq teaq yoro crpqomeop oeaiiy qeikko Geq ikvairn
a_ie ikpideq ikqo qeeio meocemqiok of yoro mooarcqpl peovicepl _oakapl
ikarpqoy aka mooe dekeoai qomicp of ikqeoepqo Kkotikd yoro crpqomeop
ip qee key qo effecqive aidiqai maokeqikd – aka ekdadikd tiqe qeem ok a
Raipe yoro moofiier
By ekdadikd mooacqiveiy qeoorde pociai meaia yor
ammeao oepmokpive aka cak _riia yoro oemrqaqiok ap ak arqeooiqaqive
Levei qee miayikd fieiar
Focrp doormpl maokeq oepeaoce proveyp aka
oqeeo offlike meqeoap of dardikd cokprmeo pekqimekq aoe eumekpive
aka cak _e teii _eyoka qee meakp of pmaiieo _rpikeppepo Not aky
oodakizaqiok cak immeope iqpeif ik qee pociai te_ qo aipcoveo teaq
cokprmeop aoe qaikikd a_orq aka eot qeey feeil tiqe iiqqie oo ko
fikakciai orqiayo
Ikflrekce qee ikflrekceopr
Lfqek qee meomie teo aoe mopq acqive ik pociai
meaia ciociep tiii _e qee eiemekq of yoro qaodeq maokeq teo cak
_e ciappifiea ap
o Weiie pmaii ik krm_eo commaoea qo qee
maokeq ap a teoiel qeepe ikflrekqiai ikaiviaraip eave aioeaay daikea
qee qorpq aka oepmecq of qeeio okiike meeopl aka fopqeoikd qeeio dooa
omikiok cak eave a aipmoomooqiokaqe immacq ok yoro _ooaaeo okiike
Nroqroe _oaka aavocacyr
By ekdadikd mopiqiveiy tiqe meomie teo aioeaay
eave a mopiqive aqqiqrae qo yoro _oakal yor cak kroqroe mappiokaqe
_oaka evakdeiipqp teo tiii voirkqaoiiy aavocaqe yoro oodakizaqiok
Papp iq okr
Lke of qee mopq moteofri apmecqp of pociai meaia ip iqp
camaciqy foo vioai moomadaqioko Iqfp qee okiike enrivaiekq of tooanofn
morqe maokeqikdl eucemq qeaq okiike qee tooa cak qoavei froqeeol
fapqeoo Weeqeeo iqfp a viaeo ok YorTr_el a eidenmoofiie ketp pqooy a_orq
yoro commaky oo a mopq ok yoro _iod qeaqfp mickea rm aka aipqoi_rqea
_y yoro oeaaeopl if iq eiqp qee oideq koqel praaekiy iqfp eveoyteeoel aka
yoro moofiie poaopo If yor deq iq oideql qeeoefp ko mooe effecqive tay qo
Tee tipaom of qee cootar
Yor kkot teaq qeey payr qto eeaap aoe _eqqeo
qeak okeo Weiil erkaoeapl oo evek qeorpakapl of eeaap aoe _eqqeo
pqiiio Pmaoq commakiep oeaiize qeaq _y eaokeppikd qee coiiecqive
ikqeiiidekce of okiike commrkiqiep qeey cak fika akpteop qo pome of
qeeio mopq ceaiiekdikd _rpikepp moo_iempo Geqqikd ikmrq foom okiike
commrkiqiep rpikd pociai meaia ip affooaa_ie aka effecqiveo Ap teii ap
eeimikd qo poive oeai _rpikepp aiiemmap iq cak aipo eeim yor qo make
mooe ikfoomea oepeaocel aepidk aka aeveiommekq aecipiokp _apea
ok teaq crpqomeop acqraiiy takqo Not qeeoefp a oaaicai cokcemq
Tee aiffeoekq foomp of pociai meaia
Pociai meaia te_piqep come ik a tiae vaoieqy of ‘flavoropfl teice aoe aii
_ooaaiy _apea aoorka qee moemipe of meopokai ikqeoacqiokl coeaqikdl
euceakdikd aka peaoikd cokqekql oaqikd iq aka aipcrppikd iqp oeiaqive meoiqp
ap a commrkiqyo Tee cokqekq cak _e iikkp qo oqeeo te_piqepl ketp aoqiciep
oo _iod mopqpl meoqodoamepl araiol viaeol nrepqiokp mopea _y oqeeo rpeop
Mopq pociai meaia te_piqep aokfq piq keaqiy ikqo a pikdie caqedooy8 qeey
qeka qo miu a oakde of pociai commokekqp qeaq qoakpceka qee aipcoeqe
_orkaaoiep meomie qoy qo aefike foo qeemo Pqiiil divek oro ermak moomn
ekpiqy foo fiiikd qeikdp ikqo kicel keaq _ouepl qeeoe aoe peveoai dekeoaiiy
accemqea doormikdp ikqo teice mopq pociai meaia piqep piq tiqe oeiaqive
comfooq _apea ok qeeio moimaoy frkcqioko Tee foiiotikd iipq ip a qapqeo
aka ip fao foom euearpqiveo Pqaoq iookikdl aka yorfii fika miekqy of pociai
meaia piqep oo commokekqp orq qeeoe qeaq aokfq faii keaqiy ikqo aky of
qee caqedooiep te orqiike _eiotl pome qeaq pmak mriqimie caqedooiep aka
oqeeop qeaq aefy caqedooizaqiok aiqodeqeeol aii of teice aemokpqoaqep qee
aykamicl cokpqakqiy evoivikd kaqroe of qee pmaceo Ap qee payikd doepl te
Pociai _ookmaokikd piqepl iike aeiiciorp gtttoaeiiciorpocomhl Maodkoiia
gtttomaodkoiiaocomhl Pqrm_ieUmok gtttopqrm_iermokocomh aka oqeeop
aiiot rpeop qo ‘pavef _ookmaokp qo qeeio favoroiqe te_ oeporocep gmadepl
araiol viaeol teaqeveoh aka caqedooize qeem rpikd qadp gia_eip qeaq eeim
yor qo iaekqify aka fiiqeo qee cokqekq yor takq iaqeoho Tee cokcemq ip
mrce qee pame ap aaaikd a made qo yoro _ootpeo favoroiqepl grpq qakek qo
Notl ikpqeaa of eavikd yoro _ookmaokp pqrck ok qee eaoa aoive of a
pikdie commrqeol qeeyfoe rm ik ‘qee cioraf gqee fapeioka_ie rm_oeiia qeom
foo qee amoomeorp mapp of pofqtaoe aka peovicep qeaq ork ik qee eqeeo of
cy_eopmacehl teice meakp yor cak accepp qeem foom akyteeoeo Teaq aipo
makep qeem eapy qo peaoe tiqe foiekapl coiieadrep oo qee tooia aq iaodel
aka qee qadn_apea oodakizaqiok meakp ko mooe crm_eopome eieoaoceicai
foiaeo pypqemp qo oemem_eoo Jrpq ceoope a ‘qadf aka yorfii _e moepekqea
Beeika qee pcekep qeepe piqep akokymorpiy addoedaqe qee aaqa pr_miqqea
_y aii of qeeio rpeopl aiiotikd qeem qo pooq aka oakk piqep accooaikd qo
qeeio rpeonaefikea qadp aka momriaoiqyo
Weaqfp ik iq foo maokeqeop
Ammiify yoro eumoproe aka qoafficr
By coeaqikd commeiiikdl rpefri cokqekq
aka makikd iq eapy foo vipiqoop qo _ookmaok yoro madep g_y mooviaikd
‘Peaoe qeipf iikkp oo icokp ekcoroadikd qeem qo ao grpq qeaqh yor cak
eaokepp qee pociai eiemekq of qeepe piqep qo immoove yoro oeacel aka
Ikcoeape yoro meoceivea oeievakcy aka arqeooiqyr
Tee qadp ammiiea qo yoro
madep _y meomie teo aaa qeem qo pociai _ookmaokikd piqep cak eeim
peaoce ekdikep aka vipiqoop qo darde teaq yoro piqe ip a_orq mooe
effecqiveiyo Teip cak _oopq iqp meoceivea oeievakce aka arqeooiqy foo
Pociai meaia pr_mippiok piqepl iike Didd gtttoaiddocomh aka Reaaiq
gtttooeaaiqocomhl aka kicee piqep iike Pmeikk gtttopmeikkocomhl a piqe
foo pr_mippiok aka aipcrppiok of aoqiciep a_orq okiike maokeqikdl aoe
oaqeeo iike pociai _ookmaokikd piqep gpee a_ovehl okiy ikpqeaa of pavikd
meopokai _ookmaokp rpeop pr_miq aoqiciepl viaeopl moacapqp aka oqeeo
miecep of cokqekq qeey qeikk qee _ooaaeo commrkiqy toria ammoeciaqeo
Tee mooe meomie teo ‘voqef foo a maoqicriao cokqekq iqeml qee eideeo rm
qee oakkikdp iq oipepo Pr_mippiokp qeaq deq ekorde voqep eka rm ok qee
piqefp eome madel teice cak aoive pidkificakq qoaffico
Ap teii ap qee voqepl of coropel qeeoe aipo qekap qo _e a ioq of aipcrppiok
aka ae_aqe ok qeepe piqepl teice meakp qeey cak offeo qoemekaorp ikpideq
Weaqfp ik iq foo maokeqeop
Fika orq teaq meomie aoe ikqeoepqea ikr
Yor cak rpe pociai meaia pr_mippiok
piqep qo darde teaq qyme of cokqekq ik yoro maoqicriao fieia meomie
fika commeiiikdo Look aq qee cokqekq qeaqfp floaqikd qo qee qomo Apk
yoropeif tey iqfp po momriaoo Weaqfp ammeaiikd a_orq iql aka eot cak
Weaqfp qee _rzz?
Ap teii ap teaqfp ‘eoqf ok qee piqepl qeeoefp a ioq of
aipcrppiok doikd ok aoorka momriao cokqekq iqempo Tee mooe momriao
ak ekqoy deqpl qee mooe meomie pee iq aka qee mooe ae_aqe qeeoe ipo
Euamike teaq meomie aoe payikd – iook aq oevietpl commekqp aka
aipcrppiokp8 fika orq teaq meomie iike aka teaq qeey aokfq iikel aka
rpe qeaq ikpideq qo ikgecq qeaq eirpive ‘_rzzf nroqiekq ikqo yoro otk
Ammiify yoro eumoproel qoaffic aka okiike oemrqaqiokr
Ap tiqe pociai _ookn
maokikdl eavikd aoqiciep aka oqeeo cokqekq oakkikd eideiy ok qeepe
piqep cak dive yor a qoemekaorp _oopq ik qoaffico Hoteveol qeey aipo
dive yor qee ommooqrkiqy qo oaipe yoro moofiie aka meoceivea arqeooiqy
tiqeik yoro okiike commrkiqyo By cokqoi_rqikd cokpqorcqiveiyl pr_n
miqqikd oeievakq aka ikqeoepqikd cokqekql aka goikikd qee ae_aqe pron
oorkaikd oknqomic cokqekq yor cak _oopq qee commrkiqyfp oveoaii
Lkiike foormp aka aipcrppiok piqep eave _eek aoorka pikce qee eaoiy
aayp of qee ikqeokeqo Booaal dekeoai aipcrppiok doormp iike Yaeoo Goormp
geqqmrrrdoormpoyaeooocomh aka Goodie Goormp geqqmrrrdoormpodoodieo
comhl teeoe akyoke cak pidk rm aka pqaoq qeeio otk okiike oo enmaii
aipcrppiok commrkiqy ok aky qomic rkaeo qee prkl aoe pqiii momriaol
aka yorfii fika a mapp of oqeeo aipcrppiok piqep focrpikd ok dekeoail
ikarpqoynpmecific gveoqicaih aka kicee commrkiqiep coveoikd eveoy qomic
Weaqfp ik iq foo maokeqeop
Geq ciopeo qo yoro crpqomeopr
Ceeckikd orq teaq cokprmeop aoe qaikikd
a_orq ik foormp ip a doeaq tay qo fika orq teaq makep qeem qicko Tee
mooe yor cak ieaok a_orq yoro crpqomeopl qee _eqqeo moemaoea yor
tiii _e qo ekdade tiqe qeem ik a meakikdfri tayo
Raipe yoro moofiier
Cokqoi_rqe qo qee aipcrppiokl offeo eeim aka aavicel
aka aemokpqoaqe yoro eumeoqipeo Poeqqy pook meomie tiii pqaoq qo
oepmecq aka qorpq yoro cokqoi_rqiok qo qee commrkiqy – aka qeaq cak
Nim _aa qeikdp ik qee _rar
By maoqicimaqikd ik foormp yor tiii _e a_ie qo
pmoq moqekqiaiiy kedaqive commekqp oo cokveopaqiokp oeiaqikd qo yoro
_rpikepp oo _oaka aka _e mooacqive ik oepoivikd qeem _efooe qeey
epcaiaqe gmooe a_orq qeip ik qee keuq ceamqeoho Weaqfp mooel if yorfoe
aioeaay maoqicimaqikd ap a vairea mem_eo of qee commrkiqyl yor may
Taodeqea qoafficr
Toaffic peoriakfq _e yoro maik oeapok foo goikikd a
aipcrppiok foorm – _iaqakq offnqomic moomoqiok aka iikkikd qo yoro
otk piqep foo qee pake of iq aoe footkea rmokl _rq mopq foormp aiiot
gevek ekcoroadeh oke oo qto iikkp ik yoro pidkaqroe ga peooq pkimmeql
rpraiiy a fet iikepl qeaq ip ammekaea qo qee _oqqom of eveoy mopq
yor pr_miq qo a foormho Make proe yor foiiot qee foorm oriep ok
qeipl _rq _y ikciraikd iikkp ik yoro pidkaqroe yor dive oqeeo meomie
ok qee foorm a cokvekiekq tay qo fika yoro piqegph aka qo aipcoveo
mooe a_orq yor aka yoro commakyo Maky tiii ciick qeoorde foo a
ciopeo iookl maoqicriaoiy if yor make oedriaol vaira_ie aka oeievakq
Meaia peaoikd piqep aoe ikcoeai_iy momriaoo Piqep iike Fiicko gtttoflickoo
comh aka Picapa We_ Ai_rmp gtttomicapate_odoodieocomh aiiot comn
mrkiqiep of mem_eop qo rmioaal peaoel commekq ok aka aipcrpp qeeio
meoqodoamepo YorTr_e gtttoyorqr_eocomhl Y Viaeo gviaeooyaeooo
comhl MPN Viaeo Poam_ou gviaeoompkocomrh aka oqeeop ao qee pame
foo viaeo cokqekqo A eopq of oqeeo pociai meaia piqep prmmooq aiqeokaqive
meaia qymepr Piiaepeaoe gtttopiiaepeaoeocomhl foo euammiel ip a piqe qeaq
aiiotp meomie qo rmioaal peaoe aka aipcrpp qeeio moepekqaqiok piiaep tiqe
Tee piqep qymicaiiy aiiot yor qo make cokqekq mr_iiciy avaiia_ie oo
oepqoicq accepp qo qee meomie yor pmecifyl qo peka cokqekq qo yoro ‘foiekapfl
aka evek qo ‘em_eaf gpeamieppiy ikqedoaqeh qee cokqekq ik yoro _iod mopq
Weaqfp ik iq foo maokeqeop
Fika orq teaq qrokp yoro qaodeq maokeq okr
By akaiypikd qee momriaoiqy of
iqemp ok cokqekq pr_mippiok piqep aka oeaaikd qee rpeo commekqpl
yor cak daik ikpideq ikqo yoro qaodeq maokeqfp iikep aka aipiikep aka
A oeaaynmaae veeicie foo cokqekq aipqoi_rqiokr
Teepe piqep aoe qee iaeai
veeicie foo oamia aipqoi_rqiok of yoro otk aidiqai meaia cokqekqo Ik
facql a teoie micoonaipcimiike of aidiqai maokeqikd eap evoivea aoorka
YorTr_e aka vioai viaeo cokqekqo Hiq qee oideq _rqqokp tiqe yoro
araiekce akal teo kkotpl may_e yoro viaeo ciim tiii _ecome qee
keuq ‘Dove Evoirqiokf geqqmrrrqikyroiocomryizkrgh – glg61l.5s vietp
Revietp aka oaqikdp piqep ao euacqiy teaq qee kame paypr qeey aiiot rpeop
qo oeviet aka oaqe commakiepl mooarcqpl peovicepl _ookpl mrpicl eoqeipl
oepqaroakqp – akyqeikd qeey iikeo Teey cak _e pqakanaioke oeviet piqepl
iike Emikiokpocom gtttoemikiokpocomhl Revietcekqoeocom gtttooeviet
cekqoeocomh oo LoraeoVoice gtttoioraeovoiceocomhl oo a oeviet comn
mokekq aaaea qo a _ooaaeo piqel prce ap qee mooarcq oaqikd aka oeviet
faciiiqiep ok encommeoce piqep iike Amazok gtttoamazokocomho
Yorfii aipo fika pmeciaiipq ikarpqoynpmecific oeviet piqep coveoikd maky
ikarpqoynpmecific oo veoqicai maokeqpl iike ToimAavipoo gtttoqoimaavipooo
comhl foo euammiel teice focrpep ok cokprmeo oevietp of qoavei aepqikan
qiokpl accommoaaqiok aka qoakpmooq omqiokpl oo RaqeMyTeaceeop gttto
oaqemyqeaceeopocomhl teice aiiotp mrmiip aka maoekqp qo oaqe aka
Fidroe io0
LoraeoVoice gtttoioraeovoiceocomh – oke of a ket _oeea of
meeo oeviet te_piqep qeaq ieqp meomie peaoe qeeio omikiokp a_orq mooarcqpl
_oakap aka peovicep eiqeeo aioecqiy ok qee piqe oo via qeeio _iodpl micoon
Weaqfp ik iq foo maokeqeop
Aaveoqipikdr
Mopq oeviet piqep oeiy ok aaveoqipikd qo dekeoaqe oevekre
aka qeeoefooe offeo aaveoqipikd ommooqrkiqiep foo _rpikeppep eiqeeo
Ikpideq ikqo teaqfp dooa aka teaqfp _aar
Evek if meomie aoekfq oaqikd
yoro _rpikepp aioecqiyl yor cak pqiii deq vaira_ie ikfoomaqiok ok qeepe
piqep ok teaqfp tookikd foo cokprmeop aka teaqfp koq tiqeik yoro
maoqicriao ikarpqoyo If yor ork a eoqeil foo euammiel yor cak pee teaq
meomiefp maik doimep aoe aka teaq qeey maoqicriaoiy ammoeciaqe – aka
Fika orq teaq meomie oeaiiy qeikkr
If cokprmeop aoe mopqikd oevietp a_orq
yoro _rpikeppl qeaq pooq of feea_ack ip mroe doia – oeikfoocikd teaq
yorfoe aoikd teii aka moikqikd orq aoeap teeoe yor cak immooveo Iqfp
Teepe aoe yoro aoceeqymai pociai meaia piqep – qee Face_ookpl MyPmacepl
Be_op aka LikkeaIkp – qee okep meomie arqomaqicaiiy qeikk a_orq teek
yor mekqiok qee tooap ‘pociai keqtookikdfo Teey aoe – qo maoameoape
Face_ookfp omekikd dam_iq – ‘pociai rqiiiqiep qeaq cokkecq yor tiqe qee
meomie aoorka yorfo Teey _apicaiiy ieq rpeop _riia rm a doorm of ‘foiekapf
tiqe teom qeey cak peaoe qeikdp ik aii pooqp of tayp – foom viaeopl qo
aoqiciepl qo damepl qo doormp aka carpepl qoo o o teiil if yor eavekfq doq oke
aioeaayl pidk rm foo a moofiie of yoro otk aka yorfii pook deq qee iaeao
Hrde krm_eop of meomie rpe pociai keqtookikd piqepl aka qeope
krm_eop aoe dootikd aii qee qime ap mooe meomie goik aka ikviqe aii of
qeeio cokqacqp qo goik qeemo Aq qee qime of toiqikd MyPmacel qee dio_ai
ieaaeol oemooqp aoorka /ss miiiiok acqive rpeopl teiie Face_ookl qee
rmnakancomikd pociai keqtook eoqnpeoql oemooqp pome is miiiiok rpeop
aka ciim_ikdo Teope aoe immoeppive krm_eop teek yor cokpiaeo qeaq
MyPmace tap forkaea okiy ik /ss0l teiie Face_ook pqaoqea ik /ss1 _rq
tapkfq omekea rm qo koknpqraekqp rkqii Amoii /ssgo
Jeoemiae Ltyakl a pekioo akaiypq aq Foooepqeo Repeaocel cokfiomea ok
eip _iod ik Jakraoy /ss5 qeaq Face_ook eaa qee eideepq dootqe oaqe of
qee qtol aka Foooepqeo moeaicqp qeaq iq tiii caqce iqp oivai ik qeomp of rpeo
Pociai keqtook piqep aoe momriao _ecarpe qeey offeo rpeop qee a_iiiqy qo
fika aka cokkecq tiqe meomie qeey aioeaay kkot ik koveil cokvekiekq
taypr oekikaie oia acnraikqakcep aka oeikfooce ket okepo Teey make
qee moocepp of commrkicaqikd tiqe a iaode keqtook of meomie eapy aka
maikieppo Yor mopq ikfoomaqiok qo yoro moofiie aka iqfp ikpqakqiy avaiia_ie qo
qeope of yoro foiekap teo aoe ikqeoepqeao Yor cak _ooaacapq ikfoomaqiok
qo aii of yoro foiekap pimriqakeorpiy oo ceoope teo yor takq qo peaoe
Taikikd qo a ooom frii of pofqtaoe aeveiomeop ik Pak Foakcipco ik
/ssil Maok Zrckeo_eodl Face_ookfp yorqefri forkaeol prmmaoizea qee
commakyfp mippiok qerpr ‘Aq Face_ook tefoe mrpeikd qo make qee tooia a
mooe omek miacel aka te ao qeip _y _riiaikd qeikdp qeaq eeim meomie rpe
qeeio oeai cokkecqiokp qo peaoe ikfoomaqiok mooe effecqiveiyof Teip moeqqy
mrce ekcampriaqep qee pociai keqtookikd meekomekok qeaqfp doimmikd
qee okiike tooia qoaayo
Weaqfp ik iq foo maokeqeop
Aaveoqipikdr
Pociai keqtookp offeo fleui_ie aaveoqipikd omqiokp foo
_rpikeppep iookikd qo qaodeq qeeio aap _apea ok qee moofiie ikfooman
qiok of rpeop akaroo maoqicriao acqiokpo Weiie qee qaodeqikd akdie
ip a commeiiikd okel aka pociai keqtook araiekcep aoe iaode aka
dootikdl qee groy ip pqiii orq ok qee moqekqiai of qee pociai keqtook ap
ak effecqive aaveoqipikd meairmo Tee araiekce ip rkaor_qeaiy qeeoel
_rq maky eumeoqp nrepqiok teeqeeo aaveoqipikd ok pociai keqtookikd
piqep cokveoqp effecqiveiyo Iqfp pomeqeikd qo cokpiaeol ceoqaikiyl if iqfp a
dooa ‘fiqf foo yoro _rpikepp aka yor eave a cieaoiy aefikea araiekce
qeaqfp ikqeoepqea ik yoro mooarcq oo _oakal _rq _e carqiorp aka qoack
yoro oepriqp caoefriiyo
Immoove yoro okiike eumoproeroemrqaqiokr
Pociai keqtook piqep rpraiiy aiiot
oodakizaqiokp qo peq rm qeeio otk moofiie oo madeo Mem_eop of qee
keqtook cak qeek iikk qo qeepe madep ap ‘foiekapf oo ‘fakpfo Yoro made
ip eppekqiaiiy yoro _rpikepp er_ tiqeik qee keqtook aka cak _e a doeaq
tay qo mokiqoo teaq cokprmeop qeikk a_orq yorl qo fika orq mooe
a_orq qeem aka qo offeo qeem vaira_ie cokqekq ik oeqroko Havikd
a moepekce ok qeepe keqtookpl keemikd yoro cokqekq rm qo aaqel
oeievakq aka vaira_ie qo yoro araiekcel aka oepmokaikd mopiqiveiy qo
qee feea_ack yor oeceive aoe akoqeeo doeaq tay qo _oopq yoro okiike
Nroqroe pociai evakdeiipqpr
Yoro pociai keqtook cak _e a doeaq miace qo
aqqoacq _oaka aavocaqep aka qo oecoriq aka kroqroe _oaka evakdeiipqpo
Peomie ok pociai keqtookp iove qo peaoeo Fika qee meomie teo aoe
mappiokaqe a_orq yoro ikarpqoyl yoro _oaka aka yoro mooarcqpl
oetaoa qeem tiqe vaira_ie ikfoomaqiok aka cokqekql aka qeek taqce
ap qeey mrq aii of qeeio mappiokl zeai aka pociai meaia acrmek qo took
Ik qee pmace of a veoy fet yeaop qee tiaepmoeaa momriaoiqy aka aaomqiok
of qee _iod gak acookym of teB LLGh ap a meairm of peifneumoeppiok aka
commrkicaqiok eave carpea oke of qee mopq frkaamekqai peifqp ik qee
eipqooy of moaeok meaiao Praaekiyl akyoke cak _e a mr_iipeeoo Baooieop
qo ekqoy eave come coapeikd aotkl aka eapynqonrpe _ioddikd miaqfoomp
eave ii_eoaqea miiiiokp of ikaiviaraipl divikd qeem accepp qo a dio_ai
araiekceo Peqqikd rm a _iod cak qake ap iiqqie ap five mikrqep of yoro qime
ok a foee eopqea peovice iike Bioddeo gttto_ioddeoocomh oo WooaPoepp
gtttotooamoeppocomhl aka peqqikd rm a _iod ok yoro otk aomaik ip okiy
maodikaiiy mooe commiicaqeao Peomie aii oveo qee tooia aoe rpikd _iodp
qo oemooq iocai ketpl vekq qeeio forpqoaqiokpl offeo qeeio omikiokpl peaoe
qeeio vipiokp aka eumeoiekcepl rkieape qeeio coeaqiviqy aka dekeoaiiy tau
Tee _iodopmeeoe gqee coiiecqive kame ammiiea qo qee dio_ai _ioddikd
commrkiqyh ip
eome of ikqeokeq _rzzo If pomeqeikd ip tooqe qaikikd
a_orq okiike gaka ofqek evek if iqfp koqh iq tiii _e toiqqek a_orql comn
mekqea rmok aka moomadaqea qeoorde qee _iodopmeeoeo Teeoe aoel of
coropel miiiiokp of _iodp orq qeeoe qeaq pimmiy aokfq make qee doaae –
_rq qeey aokfq deq ak araiekceo Tee _epq _iodp floaq qo qee qom giaodeiy
qeoorde okiike tooanofnmorqel effecqive peaoce ekdike oakkikd aka qee
Iqfp koq grpq moivaqe ikaiviaraip teo aoe _ioddikdl of corope – qee _iod ip
_ecomikd ak immooqakq commokekq ik qee _rpikepp aopekai qool aaaikd a
meopokai commokekq qo qee _iaka coomooaqe façaael eeimikd commakiep
qo oeace orq aka make ermak cokkecqiokp ik ak ikcoeapikdiy ermak
Bioddeop oeaa eace oqeeofp mopqpl qeey commekq ok qeeml qeey iikk qo
eace oqeeo mooiificaiiyl aka qee _epq of qeem eave a mappive foiiotikd of
avia aka ioyai oeaaeopo Teepe oeaaeop do ok qo eia_ooaqe ok teaq qeeyfve
oeaa ik qeeio otk _iodpl aka pmoeaa qee tooa qeoorde qeeio otk okiike
If yor ceoope qo ao okiy oke qeikd ik qee pociai meaia pmacel qeek deq
qo kkot qee momriao _iodp ik yoro ikarpqoyo Weo aoe qee meomie _eeika
qeem? Weaq aoe qeey toiqikd a_orq? Weaq qrokp qeem ok gaka offh? Weice
qomicp dekeoaqe qee mopq commekqp? Poomikekq _ioddeop qeka qo _e qee
_iddepq okiike ikflrekceop of qeem aii – yor keea qo _e ataoe of qeeml
_riia a oeiaqiokpeim tiqe qeeml aka ieveoade qeaq mopiqiok teeoe moppi_ie
Neveo rkaeoepqimaqe _iodpo Teeio pimmiiciqy _eiiep ak rkmoeceaekqea
moteo qo moria aka ikflrekce okiike omikioko Foo a aidiqai maokeqeol
_iodp aka _ioddeop cak _e yoro paivaqiok – oo yoro aamkaqioko Toeaq
qeem tiqe qee oepmecq qeey aepeoveo
Weaqfp ik iq foo maokeqeop
Poqekqiaiiy mappive eumoproer
Toaaiqiokai moepp oeieapep qo yoro iocai
meaia orqieqp aoe aii veoy teiil _rq deq yoro pqooy mickea rm aka
moomadaqea _y moomikekq _ioddeop aka yorfii deq mooe okiike
eumoproel qoaffic aka ik_orka iikkp gqeikk PELh qeak aky qoaaiqiokai
moepp oeieape coria eveo eome qo aceieve gfoo mooe qimp ok deqqikd
Cokprmeo ekdademekqr
Upe yoro otk coomooaqe _iod qo aaa yoro voice
qo qee _iodopmeeoeo Peot yoro crpqomeop a meopokai piae qo yoro
_rpikeppl dive qeem vaira_ie ikfoomaqiok qeey cak rpel mooviae akpteop
aka immoove qeeio oveoaii eumeoiekce of aeaiikd tiqe yoro commakyo
Toy koq qo rpe yoro _iod ap a veeicie foo _iaqakq mooarcq aka _oaka
moomoqiok _rq oaqeeo ap a veeicie qo offeo yoro oeaaeop a meopokai
ikpideq ikqo yoro commaky aka _oakao Proel mooarcq akkorkcemekqp
aka moeppnoeieapeniike mopqp aoe fikel _rq iook froqeeo afieia qooo Yor
coria offeo yoro omikiokp aka ikpideq ikqo ikarpqoy ketp aka evekqpl
commekq ok aka iikk qo oqeeo _iodp qeaq aoe aipcrppikd oeievakq
ipprepl oo deq yoro oepiaekq eumeoq qo mopq ‘eotnqopf of deqqikd qee
mopq orq of yoro mooarcqpo Ekdade tiqe qee okiike commrkiqyl aka
qeeyfii ekdade tiqe yor ik qroko Tee mooe yor dive of yoropeifl qee
Poacapqp aoel ik maky taypl grpq qee oice meaia euqekpiok of qee _ioddikd
cokcemqo A moacapq ip pimmiy a peoiep of aidiqai meaia fiiep garaio oo viaeoh
aipqoi_rqea oveo qee ikqeokeqo Teepe cak _e acceppea aioecqiy via a te_piqe
ool mooe rpraiiyl aoe aotkioaaea qo a commrqeo oo pykceookizea qo a
aidiqai meaia aevice foo miay_ack aq qee rpeofp ieiproeo Teey qeka qo _e
oodakizea ap ceookoiodicai ‘peotpfl tiqe ket emipoaep oeieapea aq oedriao
ikqeovaipl mrce iike qee oaaio aka qeievipiok peot foomaqp maky of qeem
emriaqeo Upeop cak rpraiiy offeo qeeio feea_ack ok maoqicriao emipoaep ok
Aiqeorde moacapqikd ip pqiii cokpiaeoea a kapcekq qecekoiodyl qeeoefp
aioeaay miekqy of ceoice ik qee ‘moaopmeeoefl aka moacapq mooqaip iike
Poacapqocom gtttomoacapqocomhl Poacapq Aiiey gtttomoacapqaiieyocomhl
Poaomaqic gtttomoaomaqicocomh aka evek Ammiefp iTrkep gtttoammieo
comriqrkeph offeo a cokvekiekq tay qo fikal pammie aka pr_pcoi_e qo
Weaqfp ik iq foo maokeqeop
Lipqek aka ieaokr
Leaaikd moacapqeop ik yoro ikarpqoy tiii veoy
moo_a_iy _e qaikikd a_orq qeikdp qeaq aoe oeievakq qo yor ap a _rpikepp
aka qo yoro crpqomeopo Poacapqeop aipo qeka qo _e pociai meaia
ekqerpiapqp – ikflrekceop teo eave qeeio fikdeo ok qee aidiqai mripe
of qeeio araiekceo Yor cak eaokepp qeeio rkaeopqakaikd of qee okiike
commrkiqy ik yoro maoqicriao pmace _y akaiypikd qeeio moacapqpl aka
qee commekqp aka feea_ack foom qeeio araiekcel qo feea ikqo yoro
Do iq yoropeifr
Poacapqikd oenrioep a iiqqie mooe qecekicai kkotneot
qeak _ioddikdl _rq koq ap mrce ap yor mideq qeikk qo deq pqaoqeao Aq iqp
mopq _apicl aii yor oeaiiy keea ip a aidiqai araio oecooaeol pome eaiqikd
pofqtaoe aka a te_piqe qeaq yor cak mopq yoro fiiep qoo Demekaikd ok
yoro _rpikeppl yoro araiekce aka yoro doaip g_ack qo pqoaqedy adaik hl
moacapqikd may teii offeo yor a vaira_ie aaaiqiokai ceakkei qo oeace
yoro maokeqo Iq coria aipo eeim mopiqiok yor ap a moodoeppive aidiqai
miayeo ik yoro ikarpqoyo
Micoon_ioddikd ip a oeiaqiveiy ket coaze qeaqfp pteemikd qeoorde okiike
eaoiy aaomqeopl aka iookp peq qo eumioae ap mooe meomie em_oace
pociai meaia aka ieaok of iqp euipqekceo Iq ip eppekqiaiiy a peooqnmeppade
_ooaacapq peovice qeaq ieqfp meomie keem qeeio ‘foiekapf rm qo aaqe via peooq
qeuq mopqp grpraiiy iepp qeak .gs ceaoacqeopho Ttiqqeo gtttoqtiqqeoocomh
ip qee _iddepq miayeo ik qeip pmacel tiqe pimiiao peovicep _eikd offeoea _y
qee Goodienacnrioea Jaikr gtttogaikrocomh aka Potkce gtttomotkceo
comhl a peovice qeaq maooiep qee micoon_ioddikd peooqnmeppadikd cokcemq
tiqe fiie peaoikd aka evekq ikviqaqiokpo Leaaikd pociai keqtook piqepl iike
MyPmacel Face_ook aka LikkeaIkl aipo offeo a kika of micoon_ioddikd
frkcqiokaiiqy tiqeik qeeio ‘taiiea daoaekf keqtookp qeoorde qeeio ‘pqaqrp
Aq fiopq diakce micoon_ioddikd may peem a _iq moikqieppo Afqeo aiil teaq
cak yor oeaiiy pay ik qee Ttiqqeonimmopea iimiq of .1s ceaoacqeop? Weiil
qeikk a_orq PMP qeuq meppadep ok yoro meoke – .gs ceaoacqeop mauimrml
aka _iiiiokp of meomie rpe qeem qo commrkicaqe effecqiveiy eveoy aayo
Tee oeai vaire of micoon_ioddikd ipkfq keceppaoiiy ik qee ikaiviarai
mopqp8 iqfp ik qee coiiecqive addoedaqiok of qeope mikinmopqp ikqo mooe qeak
qee prm of qeeio maoqpo Week yor oeceive foenrekql peooq rmaaqep foom qee
meomie yorfoe cokkecqea qol yor _edik qo deq a
foo qeeml qo aeveiom
a _eqqeo rkaeopqakaikd of teaq qeeyfoe aii a_orql aka qo feei a pqookdeo
Weaqfp ik iq foo maokeqeop
Yoro fikdeo ok qee aidiqai maokeqikd mriper
Micoon_ioddikd miaqfoomp
dive yorl ap a maokeqeol accepp qo eidenmoofiie qeordeq ieaaeop ik
qee ikarpqoyo Teeyfoe rpikd micoon_ioddikd peovicep qo mopq pkimmeqp
a_orq teaq qeeyfoe aoikd aka eot qeeyfoe aoikd iql iikkp qo ket
okiike oeporocep aka qeordeq ok aeveiommekqp aq qee _ieeaikd eade
of qee ikarpqoyo By ‘foiiotikdf qeepe qeordeq ieaaeop yor cak eaokepp
qeaq vaira_ie ikqeiiidekce aka rpe iq qo ikfoom yoro otk maokeqikd
Ukaeopqaka qee ikflrekceopr
Foiiot qee ikflrekceop ik yoro ikarpqoyl
aka ikflrekce qeem ik oeqroko Iaekqifyikd ikflrekceop ip eapy – qeeyfii
_e qee mopq acqive maoqicimakqp qaikikd a_orq qomicp oeievakq qo
yoro _rpikepp tiqe qee mopq foiioteopo Yorfii _e amazea eot mrce
ikpideq foiiotikd qee micoon_ioddikd pqoeamp of a doorm of ikarpqoy
ikflrekceop cak mooviaeo By aemokpqoaqikd yoro omekkepp ik aaomqikd
qee iaqepq ik pociai meaia qecekoiodyl yorfii _e peek ap moodoeppive
akal ap iokd ap yoro cokqoi_rqiokp aoe cokpqorcqivel tiii iikeiy oipe ik
Commrkicaqe tiqe yoro crpqomeopr
Wey toria yor takq qo micoon_iod qo
yoro crpqomeop? Weiil pome veoy eidenmoofiie commakiep ao gikciraikd
Deiil qee
Net Yook Timep
l ITN Netpl BBCl Porqetepq Aioiikep aka
Boiqipe Aiotayp qo kame _rq a fethl koq qo mekqiok moomikekq moiiqin
ciakp gBaoack L_ama aka Hiiiaoy Ciikqokl foo euammiel teoe _oqe
moomikekq ok Ttiqqeo aroikd qee /ss5 Democoaqic moepiaekqiai cakain
aaqe cammaidkh aka oqeeo eidenmoofiie mr_iic fidroepo Ik a tooia
teeoe enmaii eap _ecome ikcoeapikdiy koipyl offeoikd a micoon_iod feea
mooviaep _eieadreoea cokprmeop tiqe a cokvekiekq aiqeokaqive tay qo
pr_pcoi_e qo yoro rmaaqep tiqeorq aaaikd yeq akoqeeo ketpieqqeo qo
Raipe yoro okiike moofiier
Micoon_ioddikd offeop yor yeq akoqeeo ommoon
qrkiqy qo deq ik fookq of yoro okiike araiekce aka epqa_iipe yoro eumeoqn
ipeo Be fooqecomikdl akpteo nrepqiokpl mooviae ikqeoepqikd pkimmeqp of
ketp aka aavicel aka aioecq meomie qo rpefri _iod mopqpl aoqiciep aka
oqeeo oeporocep – yorop aka oqeeo meomiefpo Heim meomiel ieaok a_orq
Gekeoaqe qoafficr
Weiie koq qee moimaoy doail iikkp ok yoro micoon
_ioddikd moofiiepl aka ik yoro mopqpl cak eave qee oepiarai _ekefiq of
Wikip
Wikip aoe okiike coiiecqiokp of te_ madep qeaq aoe iiqeoaiiy omek foo
akyoke qo coeaqel eaiql aipcrppl commekq ok aka dekeoaiiy cokqoi_rqe qoo
Teey aoe meoeamp qee riqimaqe veeicie foo mapp coiia_ooaqiokl qee mopq
famorp euammiel of coropel _eikd Wikimeaia gtttotikimeaiaooodhl qee
Ap aq Amoii /ss5l Wikimeaia oemooqea qeaq iq eaa a pqaddeoikd /l016l/is
Ekdiipeniakdrade aoqiciep ik iqp aaqa_apeo To mrq qeaq krm_eo ikqo cokqeuql
Ekcyciomaeaia Boiqakkica
gttto_oiqakkicaocomhl a ieaaikd commeociai
ekcyciomeaial cokqaikp grpq oveo g2lsss aoqiciepo Depmiqe coiqicipmp foom
pome nraoqeop oveo qee accroacy of pome of iqp aoqiciep aka qee meoceivea
arqeooiqy of qee ikfoomaqiok iq cokqaikpl accooaikd qo ikaemekaekq te_
qoackikd commaky Aieua gtttoaieuaocomh ik qee fiopq nraoqeo of /ssi
Wikimeaia oeceivea oordeiy 12s qimep qee okiike qoaffic of iqp commeociai
oivai Boiqakkica Lkiike gttto_oiqakkicaocomho
Tee kame ‘tikif ooidikaqep foom qee Hataiiak tooa foo ‘nrickfl aiqeorde
iqfp pomeqimep aipo rpea ap teaqfp _eek ar__ea a ‘_ackookymf ga pooq of
oeveopenekdikeeoea acookymh of ‘teaq I kkot ipfo Aka eppekqiaiiyl qeaqfp
teaq tikip ao – qeey ieq iaode commrkiqiep of meomie coiia_ooaqe qo peaoe
qeeio kkotieadel eumeoiekce aka eumeoqipe okiikeo Wikip aoe coeaqea _yl
aka moiicea _yl qee commrkiqyo Becarpe of qeeio omek kaqroel ikaccroaqe
oo mipieaaikd ikfoomaqiok cak fika iqp tay ok qo a tikil _rq if qee tiki
ip acqive aka vi_oakq ikaccroaciep aoe rpraiiy mickea rm nrickiy aka
eoaaicaqea _y oqeeo commrkiqy mem_eopo Po tiki aoqiciep aoe cokpqakqiy
evoivikd aka qeka qo _ecome ikcoeapikdiy accroaqe aka arqeooiqaqive oveo
qime ap qee commrkiqy dootpl aka qeey qeka qo _e rmaaqea tiqe ket
Weaqfp ik iq foo maokeqeop
Tee cokcemq of rpikd tikip ap a maokeqikd qooi ip a veoy ket meekomekokl
aka qeeio vaire may koq _e ap oeaaiiy ammaoekq ap tiqe pome oqeeo foomp
of pociai meaiao Hoteveol qeey aoe a moteofri coiia_ooaqive qooi akal tiqe
coiia_ooaqiok _eqteek commakiep aka qeeio crpqomeop ik qee apcekaakcyl
iook orq foo ikcoeapikd rpe of tikip _y ikkovaqive oodakizaqiokp ik qee veoy
Briia a pqookd coiia_ooaqive commrkiqy of aavocaqep aoorka yoro _oakar
Wikip cak _e a doeaq tay qo ekcoroade cokpqorcqive ikqeoacqiok aka
coiia_ooaqiok _eqteek meomie ikpiae yoro oodakizaqiok aka meomie
orqpiae iq gyoro crpqomeopho Cokprmeop _edik qo feei otkeopeim aka
cokkecqiok tiqe a _oaka qeaq ekcoroadepl faciiiqaqep aka vairep qeeio
cokqoi_rqioko Teaq otkeopeim evoivep ikqo ioyaiqy aka qeek aavocacyr
moteofri pqrff foom a maokeqikd meopmecqivel epmeciaiiy teek yor
cokpiaeo qeaq qeepe cokqoi_rqoop tiii ofqek _e okiike
teo
Haokepp qee tipaom of qee cootar
Hot mrce qaiekql kkotieade aka
eumeoiekce ao yor eave ikpiae yoro oodakizaqiok? Poo_a_iy nriqe a ioq
– _rq iq maiep ikqo ikpidkificakce teek commaoea qo qee mappive mooi
of qaiekql eumeoiekce aka eumeoqipe yor cak accepp okiikeo Reqioea
eumeoqpl rmnakancomikd teizznkiapl qaiekqea amaqeropl rkaipcoveoea
dekirpep – qeeyfoe aii orq qeeoeo Wikip dive yor a pimmiel moteofri
aka commeiiikd tay qo aoat ok aka camqroe pome of qeaq coiiecqive
ikqeiiidekceo Wey koq eaokepp a tikil foo euammiel qo eeim oefike qee
aepidk of yoro mooarcqpl come rm tiqe yoro keuq doeaq maokeqikd
cammaidkl aefike a mooe efficiekq _rpikepp mooceppl mooarce akaroo
ardmekq mooarcq aocrmekqaqiokl aeveiom a commoeeekpive kkotn
ieade _ape – oo akyqeikd eipe qeaq mideq _ekefiq foom a coiia_ooaqive
Pociai meaial qeekl offeop a teaiqe of ommooqrkiqy foo cokprmeo
ekdademekq aka _riiaikd _oaka ataoekeppl _rq ik prce ak omek aka
aykamic pmace iqfp coiqicai qo cokpiaeo teaq yorfoe aoikd caoefriiyo Pociai
meaia ip cokprmeo aoivekl aka qee veoy ceaoacqeoipqicp qeaq makep iq
prce ak ekqicikd moomopiqiok foo maokeqeop – qee ikqeocokkecqea kaqroe
of okiike cokprmeopl aka qee pqaddeoikd pmeea aq teice ikfoomaqiok
Tee ‘oriepf of pociai meaia aoe oeaiiy a_orq ammiyikd a _iq of commok
pekpe qo teaq aoe eppekqiaiiy ermak oeiaqiokpeimpo Tee key qeikd qo
oemem_eo ip qeaq qeip ip
meaia – meomie aoe doikd okiike qo ikqeoacq
aka euceakde ikfoomaqiok aka cokqekq tiqe pimiiaol iikenmikaea meomieo
Teeyfoe rkiikeiy qo _e ikqeoepqea ik yoro iaqepq paiep miqcel aka qeeyfoe
ceoqaikiy koq ikqeoepqea ik moomoqiokai eymeo Teey takq ikqeoepqikdl frkl
ikfoomaqivel nriokyl aaaicqive – teaqeveo qrokp qeem oko Week iq comep
qo pociai meaial yorfoe koq grpq pekaikd orq a meppade8 yorfoe ikviqikd a
oepmokpel aka teaq yor deq mideq koq _e nriqe teaq yorfoe eumecqikdo
Yor keea a miak qo ekdade ik pociai meaia maokeqikdl _rq yor aipo keea
qo _e fleui_ie aka oepmoka qo qee commrkiqyo
Doat ok teaq yor aioeaay kkotr
Yor aioeaay eave a teaiqe of kkotieade
a_orq yoro crpqomeop – teo qeey aoel teaq qeey iike qo ao aka teeoe
qeey eakd orq okiikeo LKl po oke of qee maik oeapokp yorfoe deqqikd
ikvoivea ik pociai meaia ip qo deq qo kkot qeem a iiqqie _eqqeo – _rq
qee moikq ip qeaq yorfoe koq doikd ikqo qeip _iikao Upe qeaq kkotieader
ammiy teaq yor aioeaay kkot a_orq yoro crpqomeopl yoro _rpikepp aka
yoro _oaka qo yoro pociai meaia pqoaqedyo Ap yor ieaok mooel oefike
teaq yorfoe aoikd accooaikdiyo
Dokfq grmm ik rkmoemaoear
Have a cieao miak _efooe yor pqaoq – kkot teo
yorfoe qoyikd qo ekdade tiqe aka teaq yor takq qo aceieveo Defike
tayp qo darde aka meaproe yoro prcceppl tiqe foenrekq miiepqokep
qo eeim keem yor ok qoacko Brq oemem_eo qo _e fleui_iel aka moaify
yoro miak ap keceppaoy ik oepmokpe qo commrkiqy feea_acko
Lookl iipqek aka ieaokr
Befooe yor ekdade ik pociai meaia maokeqikdl
pmeka pome qime ‘irokikdf geakdikd aoorka tiqeorq cokqoi_rqikdho
Famiiiaoize yoropeif tiqe qee aiffeoekq qymep of pociai meaia piqep qeaq
yor miak qo qaodeqo Go aka rpe qee piqep8 oeaa qee _iodp8 immeope
yoropeif ik qee meaiao Lookl iipqek aka ieaoko Jrpq ap ik oeai iifel eveoy
okiike commrkiqy ip aiffeoekqo Famiiiaoize yoropeif tiqe qee vaoiorp
Be omekl eokepq aka arqeekqicr
Noteeoe ip qee qeom ‘frii aipcioproef
mooe ammoomoiaqe qeak ik pociai meaiao Dokfq do okiike moeqekaikd
qo _e ak ikaemekaekq mrkqeo euqoiiikd qee vioqrep of yoro _oakao Yor
tiii deq forka orql aka teek yor ao yoro commaky tiii do ‘vioaif
foo aii qee tookd oeapokpo Teeoe aoe pome eidenmoofiie euammiep of
commakiep deqqikd qeip pmecqacriaoiy tookdl tiqe aipapqoorp oepriqpo
Be oeievakql ikqeoepqikd aka ekqeoqaikikdr
Eveoyqeikd yor ao peoria aaa
vaire qo qee commrkiqyl ap teii ap movikd yor qotaoap yoro _rpikepp
doaipo Be eeimfri8 _e cokpqorcqive8 _e ikqeoepqikd aka ekqeoqaikikdo
Joik qee cokveopaqiokl aka offeo vaira_iel arqeooiqaqive aka cokpiaeoea
aaviceo Make a oeai effooq qo ekdade tiqe qee commrkiqy ok qeeio
qeompl aka yorfii rpraiiy fika qeem mooe qeak eammy qo ekdade tiqe
Dokfq mrpe orq a pmammy meppader
Dokfq goik pociai meaia piqep grpq qo
pr_miq a mapp of iikkp aka mrpe ikfoomaqiok a_orq yoro otk mooarcqp
oo flooa qee commrkiqy tiqe mopqp ok tey yoro commaky ip qee _epq
qeikd pikce piicea _oeaao Iq pmackp of pmam aka aaap koqeikd qo qee
cokveopaqioko Aq _epql qee commrkiqy tiii idkooe yoro Aq toopql teiil
Repmecq ‘oriepfr
If qee piqe yorfoe foenrekqikd eap moiiciepl driaeiikep
Repmecq meomier
Aitayp _e oepmecqfri qo yoro feiiot commrkiqy mem_eopo
Teaq aoepkfq meak yor aitayp eave qo adoee tiqe qeem8 eeaiqey ae_aqe
ip dooa ik aky commrkiqyo Week yor ao aipadoeel qeordel aitayp _e
moiiqe aka oepmecqfri of oqeeo meomieo Teey eave ap mrce oideq qo
qeeio omikiok ap yor ao qo yoropo Dokfq deq meopokaio
Repmoka qo feea_ackr
If rpeop dive yor feea_ackl qeaqfp ikvaira_ieo Leq
qeem kkot qeaq yor ammoeciaqe iq aka qeaq yorfoe ikqeoepqea ik teaq
qeey eave qo payo Be oepmokpivel aka peot qeem eot yorfve rpea qeaq
feea_ack cokpqorcqiveiyo
Remem_eol pociai meaia ipkfq qee eucirpive moovikce of pmeciaiipq pociai
aka commrkiqy te_piqepo Yor cak ikqedoaqe pociai meaia commokekqp
ikqo yoro otk te_piqe aka _edik qo eaokepp qee coiiecqive qaiekq aka
ikqeiiidekce of a vi_oakq commrkiqy of rpeopo Peoeamp qee mopq o_viorp
euammie ip Amazokfp oevietp aka oaqikdp pypqem – emriaqea aoorka qee
te_ – teice aiiotp cokprmeop qo oeviet qee _ookp aka oqeeo mooarcqp
Akoqeeo aoea teeoe pociai meaia oeaiiy comep ikqo iqp otk ip ik aiiotikd
yoro cokprmeop qo coiia_ooaqe tiqe yoro Foormp iike Deiifp IaeaPqoom
gtttoiaeapqoomocomhl foo euammiel aiiot crpqomeop qo prddepq aka voqe
ok feaqroep qeeyfa iike qo pee immiemekqea ik qee commrqeo makrfacqroeofp
mooarcq iikenrmo Iqfp iike a keuqndekeoaqiok _rpikepp prddepqiok _ou aka
focrp doorm ooiiea ikqo okeo Tee iaeap qeaq deq qee mopq voqep foom qee
IaeaPqoom commrkiqy oipe qo qee qom of qee eeaml mrce iike iqemp ok
pociai meaia pr_mippiok piqep iike Diddo Tee qom iaeap aoe qeek evairaqea
Teoorde IaeaPqooml Deiifp crpqomeop aoe eavikd a aioecql mopiqive aka
qakdi_ie ikflrekce ok qee aepidk aka aeveiommekq of Deii mooarcqpo
Tee cokprmeo feeip mooe ikvoivemekq aka cokkecqiok tiqe qee _oakal
teiie qee commaky ekgoyp ak immoovea oemrqaqiok ik qee commrkiqy aka
riqimaqeiy aeiiveop a _eqqeo eka mooarcq qo iqp crpqomeopo Iqfp a ciappic tik–
Teekl of coropel qeeoe aoe crpqomeo prmmooq foormp – teeoe qee
commrkiqy cak akpteo eace oqeeofp nreoiep a_orq yoro mooarcqp aka
peovicepo Peomie deq akpteop qo qeeio nrepqiokp nrickiyl aka oveo qime yor
_riia ak ikvaira_iel peaocea_ie kkotieade _ape of poirqiokp qo commok
moo_iempo Becarpe cokprmeop aoe oepmokaikd qo eace oqeeofp nreoiep
yor immoove qee oveoaii crpqomeo prmmooq eumeoiekcel teiie oearcikd
qee _roaek ok yoro otk prmmooq oeporocep – adaik a tik–tiko Teeoe aoe
iiqeoaiiy erkaoeap of tayp qo rpe pociai meaia qo eaokepp qee coiiecqive
ikqeiiidekcel eumeoiekce aka iaqekq qaiekq of yoro crpqomeop aka qee
_ooaaeo okiike commrkiqyo Imadikaqiokl omekkepp aka a tiiiikdkepp qo
Weaqeveo pociai meaia pqoaqedy yor ceoope qo immiemekql oemem_eo
qeaql evek teek yor eopq pociai meaia commokekqp ok yoro otk piqepl
qee pame oriep of ekdademekq ammiyr _e omekl _e eokepql _e cokpiaeoaqe
– aka mopq of aii
qo yoro crpqomeopl eeao teaq qeey eave qo pay aka
oepmoka
ik a mooacqive aka mopiqive tayo
Weicome qo qee cokveopaqiok8 teicome qo qee frqroe of maokeqikd
Wiii Criiek Toiaqeiok Ceaiiekde
Poteoaae ip a pmooqp aoikk qeaq ip maoq of qee CocanCoia famiiy of mooarcqp ik
Ioeiakao Tee Ioipe maokeq foo pmooqp aoikkp ip veoy pqookd8 cokprmmqiok ieveip aoe aq
/o6 iiqoep meo camiqa meo akkrm ap adaikpq a Eroomeak aveoade of .o5 iiqoepo
Ik /ssg Lrcozaae Pmooq aomikaqea qee caqedooy aq 21o1 meo cekq peaoel tiqe
Poteoaae g.6o1 meo cekqh a_orq qo iope qee krm_eo qto mopiqiok qo qee /ss1n
Fidroe io1
Deii IaeaPqoom ip a doeaq euammie of a commaky eaokeppikd
qee coiiecqive ikqeiiidekce aka coeaqiviqy of cokprmeop qo ikfoom oeai _rpin
kepp aecipiokp qeaq riqimaqeiy fopqeo cokprmeo _rynik aka aeiiveo teaq
iarkceeal fapqeondootikd Cir_ Ekeodipe Pmooq g.6os meo cekqho Poteoaae eaa qto
key ipprepr .h peaoe tap ik aeciike g.6o1 meo cekq ik /ssg ap adaikpq .6o5 meo cekq
ik /ss2h8 /h iq tap iopikd iqp ioyai cokprmeopo Ik /ssg oke ik five teekiy aoikkeop of
Poteoaae teoe aoikkikd Lrcozaae Pmooq aaiiy – Poteoaae tap a pecokanceoice
Key aoiveop teoer .h Poteoaae iackea aiffeoekqiaqioko Iqp aaveoqipikd carpea
cokprmeo cokfrpiok apl iike iqp commeqiqoopl iq rpea pmooqp pqaop ik ieaaikd ooiepo
Teip iea qo okiy 01 meo cekq coooecq _oaka aqqoi_rqiok foo Poteoaae aaveoqipikdo
/h Teeoe tap a ioteo meaia pmeka gpeaoe of voice /ssgr Lrcozaae Pmooq gi meo
Teip iot oecaiil cormiea tiqe iot ataoekepp of qee _oakafp frkcqiokai coeai_iiiqyl
eaa iea qo qee piot dootqel a iopp of pmace iknpqooe aka riqimaqeiy a iopp of
cokfiaekceo Poteoaae keeaea a aioecqiok ceakde fapqo Iq keeaea qo qeikk aiffeoekqiy
aka acq pmaoqeo if iq tap qo cokpoiiaaqe qee krm_eo qto pioq aka _edik qo ceaiiekde
Totaoap a _id iaea
.o Boeak caqedooy oriep aka oemopiqiok Poteoaae ap a ceaiiekdeoo
/o Ceammiok ak iaea qeaq qammea ikqo qee mikapeqp of pmooqp ekqerpiapqpo
0o Avoia qee caqedooy ciiceé of rpikd _id pmooqp ceie_oiqiepo
Remopiqiok Poteoaae ik qee commeqiqive pmooqp aoikk caqedooyo
Diffeoekqiaqe Poteoaae foom oqeeo commeqiqoo _oakapo
Ikcoeape Poteoaaefp maokeq peaoeo
Doive Poteoaae _oaka paiepo
Ekdade aka cokkecq tiqe qee araiekcel aka ikcoeape _oaka enriqyo
Taodeq maokeq
Tee oveoaii qaodeq maokeq foo qeip cammaidk tap ./n qo 0snyeaonoia maiepo Tee
_riifpneye qaodeq maokeq tap .5n qo /2nyeaonoia maiep teo teoe acqive pmooq
Boaka miaqfoom
Wiqe ko dio_ai cammaidk avaiia_iel qee Ioipe qeam cokarcqea tookpeomp qo rkcoveo
rkqammea ikpideq qo aiffeoekqiaqe Poteoaae aka ieveoade qee Poteoaae moen
eyaoaqiok ciaimo Poteoaaefp DNA tap adoeea aka qeek a ket cokprmeo ikpideq
tap rkcoveoear ‘Week cokprmeop takq qo meofooml aii qeaq eoiap qeem _ack ip
peifn_eiiefof Foom qeip came qee cooe iaear ‘Poteoaae moemaoep yor mekqaiiy gpeifn
_eiiefh aka meypicaiiy gmoeneyaoaqiokh qo Neveo Give Umof ‘Neveo Give Umf _ecame
qee coeaqive eumoeppioko
Tee cammaidk cokcemq tap qo commrkicaqe ‘Neveo Give Umf _y foiiotikd a //n
yeaonoia ceaiiekdeol Wiii Criiekl ap ee qoaikea foo eip fiopq qoiaqeiok tiqe Poteoaaefp
prmmooqo Wiii tap foiiotea oveo qee eideq mokqep of eip ceaiiekde foom qoaikikd qo
commieqioko Tee aidiqai cammaidk mooarcea qee foiiotikd maokeqikd eiemekqpr
te_piqe tttokeveodivermoie8
okiike aka vioai aaveoqipikd8
PR acqiviqyo
A friiy ikqedoaqea We_ /os pqoaqedy tap aeveiomeal teice tap a oeai ikkovaqiok
foo ak FMCG _oaka cammaidko We_ /os ip qee rpe of ikqeokeq qecekoiody aka te_
aepidk ik ooaeo qo ekeakce coeaqiviqyl ikfoomaqiok peaoikd aka mopq immooqakqiy
coiia_ooaqiok amokd rpeopo Teip pqoaqedy aeiiveoea a oice cokprmeo eumeoiekce
tiqe pqookd aepidkl teice tap caooiea qeoorde eace of qee foiiotikd eiemekqpr
A mriqimeaia cammaidk te_piqe – teice ikciraea viaeol PDF driaepl _iod
aka vioai viaeoo Teip camqroea Wiiifp qoaikikd aka moodoepp qeoordeorq qee
Peopokaiizea viaeo vioai – a fiopq ik qee maokeqo Poteoaae rpeal ap _oaka
am_appaaool Ioipe ikqeokaqiokai ord_y miayeo Pari LfCokkeii qo aeveiom a
rkinre meopokaiizea viaeo meppade teeoe rpeop coria peka meopokaiizea
meppadep qo foiekap aeiiveoea qeoorde viaeo _y Pari LfCokkeiio
Pociai keqtook moofiiep ok Be_o aka MyPmace foo qee te_piqeo
Biodp teoe coeaqea ok qee piqe aka oeceivea teekiy rmaaqep foom Wiii Criiekl
aeqaiiikd eip moodoeppo Tee _iod tap ak ikqeoacqive eiemekq mooviaikd ikcoeapea
commrkicaqiok _eqteek Wiii Criiek aka okiike rpeopo
Peoqo peaoikd – a frii priqe of cammaidk imadep tap rmioaaea aka qaddea ok
Fiickoocoml ikcoeapikd okiike cammaidk vipi_iiiqyo
Lkiike aaveoqipikd tap rpea qo dekeoaqe ataoekepp ok a oakde of Ioipe aka
Nooqeeok Ioipe piqep aka qo aoive qoaffic qo qee piqe aka coeaqe tiaeo okiike
vipi_iiiqyo
Peaoce maokeqikd tap acqivaqea ok qee Goodie maynmeonciick keqtooko
Lkiike PR – cammaidk peeaikd tap qaodeqea aq pmooq _iodp aka foormpo
Cammaidk peeaikd ip ak eiemekq of vioai maokeqikd aka cokpipqp of miakqikd
yoro commrkicaqiok tiqeik qee oideq okiike commrkiqy focrpea ok yoro qaodeq
maokeqo Tee mem_eop tiii qeek mapp ok yoro meppade _y tooa of morqe
aka qeoorde iikkpl qadp aka _ookmaokpo Teip ip aq qee eeaoq of We_ /os aka
oemoepekqp akoqeeo fiopq foo qeip cammaidko
Afqeo ./ mokqep of qee cammaidkl Poteoaae oeveopea iqp mopiqiokikd ik qee maokeq
aka _ecame qee krm_eo qto _oaka ik qeip pecqooo Iqfp kot qee fapqepqndootikd
pmooqp aoikk ok qee Ioipe maokeql dootikd foro qimep fapqeo qeak qee caqedooy gk..
meo cekqhl aka iq cokpoiiaaqea iqp krm_eo qto mopiqiok a frii yeao aeeaa of miako
Heoe aoe qee key oepriqpr
.o Paiep voirme doet _y 1/o2 meo cekq ik /ssi ggoi meo cekq ik /ssgh
/o Iqp peaoe of qee pmooqp aoikkp maokeq doet 1og meocekqade moikqp foom .6o0
0o Lveo 2s meo cekq of qee qaodeq qoiea Poteoaael rm 2 meocekqade moikqp ok
1o Fikaiiyl qeeoe tap a mappive g/2 meo cekq oeqrok ok ikvepqmekqo
A pqookd iaea cak qoaveio ‘Neveo Give Umf ip cokpiaeoea _epq ik ciapp acoopp
CocanCoia ik Eroomel tiqe oqeeo maokeqp iookikd qo oemiicaqeo A pqookd iaea ip
cammaidka_ieo Foo /ss5 qee cokcemq eap _eek aaamqea foo oqeeo pmooqpl aka a
iocai fooq_aii qeamfp qoaikikd moodoepp tiii _e foiiotea ap iq pqoivep foo ceammiokpeim
diooyo Wiqe Poteoaaefp prmmooql iq tiii Neveo Give Um
Piqe vipiqoop dekeoaqea 006lsss made vietp foom 10lsss vipiqoopo
Tee aveoade qime meo piqe vipiqoo tap five mikrqepo Tee qymicai aroaqiok foo
vipiqp qo _oaka piqep ip qto qo qeoee mikrqepo
Piuqy meo cekq of piqe vipiqoop aotkioaaea a qoaikikd oo krqoiqiok PDF ok qee
Tee qoqai krm_eo of meopokaiizea viaeo coeaqiokp tap oveo /.lsss foom
Tee Poteoaae TV aap teoe vietea .0l5.1 qimep ok YorTr_eo
Tee cammaidk moofiiep ok Be_o aka MyPmace teoe vietea il0s/ qimepo
Ataoap
Didiqai Meaia Ataoapr Bepq Didiqai Aaveoqipikd Cammaidk Ataoa8
APMC Ataoapr Goia Ataoal NoknAicoeoiic Beveoadep8
APMC Ataoapr Goia APMC Ataoal Bepq Upe of Didiqai Meaia8
APMC Ataoapr Goaka Poiu Ataoao
‘Tee Poteoaae cammaidk offeoea Cy_eocom ak ommooqrkiqy qo miace aidiqai aq qee
cekqoe of qeip cammaidko Tee ikqedoaqea aidiqai ammooace mauimizea qee immacq foo
qee cammaidk okiikel tiqe qee Pari LfCokkeii viaeo vioai _eikd a fiopql ap iq rpea a
Poteoaae Boaka Makadeol CocanCoia Ioeiakar Aekdrp Kikd
Didiqai adekcyr Cy_eocom Maokeqikd Cokpriqakqp
Aaveoqipikd adekcyr McCakk Eoickpokl Ioeiaka
Pr_iic oeiaqiokp adekcyr Haoqkeqq PR
eqqmrrrcy_eocom.ocomrcy_eocomrcakkeprmoteoaaeoeqmi
Peomie aokfq oeaiiy caoe eot mrce yor kkot rkqii qeey kkot eot mrce yor
caoeo
Iq ip koq qee pqookdepq of qee pmeciep qeaq provivepl koo qee mopq ikqeiiidekq qeaq
provivepo Iq ip qee oke qeaq ip qee mopq aaamqa_ie qo ceakdeo
gCeaoiep Daotikh
Iq ipkfq teaq qeey pay a_orq yorl iqfp teaq qeey teipmeoo
gEoooi Fiykkh
Week yor oeace qee eka of qeip ceamqeo yorfii eave akpteop qo qee
Weaq ip okiike PRl aka tey ip iq mivoqai qo yoro okiike prccepp?
Weaq ceakkeip cak yor rpe qo deq yoro meppade orq qeeoe aka oaipe
Wey ip iookikd afqeo yoro okiike oemrqaqiok po coiqicai?
Hot cak yor deq qee oideq meomie qaikikd a_orq yoro _oaka okiike?
Hot cak yor fika orq teeoe meomie aoe qaikikd a_orq yor aka yoro
Weaq peoria yor ao qo makade kedaqive okiike cokveopaqiokp aka
Pmik aka eymel qeope oia pqaitaoqp of maokeqikd aka mr_iic oeiaqiokp
moofeppiokaip aoorka qee dio_el aoe faiiikd _y qee taypiae8 ‘omekl eokepq
aka ekdadikdf ip qee ket makqoa of commrkicaqiokp ik qee cokkecqea
Teeoe aoe a krm_eo of oeapokp tey okiike PR ip aka tiii oemaik a
corciai commokekq of yoro aidiqai maokeqikd prcceppo Foo a pqaoql qeeoefp
qee rkaekia_ie facq qeaq qoaaiqiokai meaia ceakkeip aoe cokpqoicqikd
– teiie aidiqai ceakkeip aoe eumakaikd aq a meekomekai oaqeo Didiqai
ceakkeipl ap te aipcoveoea ik qee iapq ceamqeol aoe aipo qtontayo Ik a
tooia teeoe yorfoe gradea koq grpq _y yoro otk tooap aka acqiokp _rq
_y qee oeacqiokp aka ikflrekcep of oqeeopl a tooia teeoe ikfoomaqiok
qoaveopep qee keqtook ik a eeaoq_eaq aka okiike cokveopaqiokp _ioppom
aka floroipe ik a qeorpaka aiffeoekq miacep pimriqakeorpiyl a tooia teeoe
pociai ikflrekceop cak make oo _oeak yoro okiike oemrqaqiok tiqe a pikdie
okiike mopq qo a _iod oo foorml moomoqikdl mokiqooikd aka
yoro okiike imade aoe mooe immooqakq qeak eveoo
Makikd a dooa fiopq immoeppiok ip grpq ap immooqakq okiike ap iq ip teek
aeaiikd tiqe yoro crpqomeop face qo faceo Brq okiike PR ip a_orq qakikd
a _ooaaeo vietr fiopq immoeppiokp maqqeol _rq iapqikd immoeppiokp aoe teaq
yor oeaiiy takq qo criqivaqe okiikeo Yor takq yoro oeiaqiokpeim tiqe yoro
crpqomeop qo floroipel doot aka ekaroer yor takq a mopiqive imade of
yoro _oaka aq qee fooefookq of qeeio mikap teekeveo qeey cokpiaeo yoro
mooarcqp oo peovicepo Aka mooe qeak qeaqr yor takq qeem qo qeii qeeio
Lkiike PR aka oemrqaqiok makademekq ip a_orq potikd peeap ik feoqiie
doorkal qekaikd qeem caoefriiy ap qeey dootl coeaqikd qee cokaiqiokp
foo qeem qo qeoivel mriiikd qee occapiokai teea aka riqimaqeiy oeamikd a
_orkqifri eaovepqo
Ik /ssi qee Ceaoqeoea Ikpqiqrqe of Pr_iic Reiaqiokp ik qee UK aefikea
okiike PR apr ‘Commrkicaqikd oveo qee te_ aka rpikd ket qecekoiody qo
Teaqfp a _ooaa pqaqemekq qeaq ekcommappep a erde aooay of aiffeoekq
aipcimiikepo Foom a aidiqai maokeqikd meopmecqive pome of qee qeikdp iq
oaipikd qee moofiie of yoro _rpikepp oo _oaka rpikd okiike ceakkeip8
mokiqooikd cokveopaqiokp aka makadikd yoro okiike oemrqaqiok8
aeveiomikd okiike tooa of morqe aka coeaqikd ‘_rzzf8
iaekqifyikd okiike aavocaqep aka aeqoacqoop gfopqeoikd qee foomeol
iaekqifyikd okiike qoekap aka ipprep ik yoro ikarpqoy8
makadikd ikfoomaqiok flot8
peamiepp ikqedoaqiokp tiqe qee oqeeo eiemekqp of yoro aidiqai maokeqikd
Eppekqiaiiy iq aipqiip aotk qo qto key qeikdpr
oaipikd qee okiike moofiie of
yoro _rpikeppl mooarcqp aka peovicep
_y cokqoi_rqikd mopiqiveiy qo qee okiike
commrkiqy8 aka
makadikd yoro oemrqaqiok
_y mokiqooikdl appeppikdl
Week iq comep qo deqqikd yoro _rpikepp aka _oaka orq ik fookq of okiike
cokprmeopl qeeoe aoe a krm_eo of qooip yor cak rpeo Fiopq aka fooemopql of
coropel yor cak aka peoria rpe yoro otk te_piqe ap a veeicie qo make yoro
PRnoeiaqea cokqekq avaiia_ie qo _oqe meaia moofeppiokaip aka cokprmeopo
Iqfp meoeamp qee okiy miace okiike teeoe yor eave aioecq cokqooi oveo
eveoy apmecq of yoro cokqekqr eot iq iookpl eot iqfp moepekqea aka eot
meomie ikqeoacq tiqe iqo Yoro piqe ip aipo qee iaeai miace qo eopq aaaean
vaire cokqekq qeaq prmmooqp yoro _ooaaeo offnpiqe PR cammaidkl ekqicikd
meomie qo ciick _ack qo yoro otk okiike oeai epqaqel teeoe yor cak
aka meaproe
Brq eavikd commeiiikd cokqekq ok yoro otk piqe ip okiy a veoy pmaii maoq
of qee okiike PR pqooyo Tee teoie moikq of okiike PR ip qo oaipe ataoekepp
of yoro _rpikepp aka _oaka amokd qee _ooaaeo okiike commrkiqy aka
qo dekeoaqe ikqeoepq qeaq eumioiqp qee vioai moqekqiai of okiike pociai
meaiao Week tooanofnmorqe maokeqikd meeqp okiike pociai keqtookikdl
qee oepriq ip mappive iaqekq moqekqiai – a doorkapteii qeaq pavvy okiike
To ao qeaq effecqiveiyl of coropel yor keea qo kkot teo yoro crpqomeop
aoel teeoe qeey cokdoedaqe okiike aka teaq qrokp qeem ok – aii qee
pqoaqedic pqrff te coveoea eaoiieo ik qee _ooko Upe yoro kkotieade of yoro
crpqomeop qo fika qeem okiike8 qeek goik qeemo Ekdade tiqe qeem ok ap
maky aiffeoekq miaqfoomp ap yor cak effecqiveiy makadeo Yoro riqimaqe
doai may _e qo driae vipiqoop qo yoro piqe _rql oaqeeo qeak oeiyikd ok qeem
comikd qo yorl do orq qo qeemo Peea yoro _epq coeaqive cokqekq aka mrq iq
teeoe yoro crpqomeop aoe aioeaay ekdadea
By aaaikd dekrike vaire qo qee cokveopaqiok ok piqep qeaq yoro crpqomeop
foenrekq oedriaoiyl yor koq okiy oaipe yoro okiike moofiie _rq yor aipo
epqa_iipe a tiiiikdkepp qo ekqeo ikqo a mooarcqive qtontay oeiaqiokpeim
tiqe qeemo Teaq ik qrok _riiap qorpq aka makep qeem fao mooe iikeiy qo
ekdade tiqe yoro Ap yoro keqtook of cokqacqp dootp aka yoro oeiaqiokpeim
tiqe qee commrkiqy aeveiompl yor cak _edik qo dekeoaqe a _iq of _rzz
aoorka yoro _oakal _riia aavocacy aka aeveiom qeaq doorkapteii of
mopiqive ikflrekce te mekqiokea eaoiieoo
Jrpq iike qeeio offlike enrivaiekql okiike moepp oeieapep aoe a tay of deqqikd
ketptooqey
pqooiep a_orq yoro mooarcql _oaka oo commaky orq
ik fookq of ap maky eye_aiip ap moppi_ieo Ik maky tayp qeey aoe pimiiao
qo qee pqakaaoa moepp oeieapep yorfa pr_miq qo offlike meaia cokqacqp qo
Week toiqikd yoro okiike moepp oeieapep _eao qee foiiotikd moikqp ik
A pqooy tooqe oeaaikdr
If yorfoe doikd qo minre qee ikqeoepq of okiike
mr_iipeeop aka make qeem takq qo mick rm aka ork tiqe yoro pqooyl
yorfii keea qo ao mooe qeak pimmiy akkorkce a ket mooarcql te_piqe
oo pmeciai okceniknaniifeqime offeoo Yoro moepp oeieape keeap qo _e
commeiiikdl ikqeoepqikd aka oeievakqo Teii a pqooy – qeip ip ko miace
foo a paiep miqce8 qeaq cak come iaqeo teek qee oeaaeo ciickp qeoorde
qo yoro te_piqeo Yoro moepp oeieape ip aepidkea qo ikfoom mr_iipeeop
a_orq yoro pqooy aka ekcoroade qeem qo toiqe oo commekq a_orq
iq okiikeo Teikk _eyoka yoro immeaiaqe oeaaeopeiml aka toiqe yoro
qee mr_iipeeofp oeaaeop
Yor keea a pqookd ‘eookfr
Yoro eeaaiike aka fiopq maoadoame peoria
camqroe qee oeaaeopf aqqekqiok aka aoat qeem iko Ap tiqe aky oqeeo
foom of okiike cokqekql yor iiqeoaiiy eave pecokap qo caqce qeem
Pqooy fiopql aeqaii iaqeor
Upe ak ‘ikveoqea myoamiafl gorokaiipqic pqyie
of toiqikdo Dipqii qee maik eiemekqp of yoro pqooy ikqo qee fiopq fet
pekqekcep8 qeek rpe qee oepq of yoro moepp oeieape qo eia_ooaqe ok
pmecific aka oeievakq aeqaiipo Ap a driael yoro oeaaeop peoria _e a_ie
qo _oeak off aq aky moikq aka pqiii deq qee dipq of yoro pqooyo
Keem iq cokcipel o_gecqive aka qo qee moikqr
Keem yoro moepp oeieape peooq
aka qo qee moikqo Dokfq oveoneia_ooaqel aka avoia euceppive rpe of
aagecqivepl aepcoimqive moope aka floteoy iakdradeo Keem iq _aiakcea
aka o_gecqivel aka pqeeo cieao of moomoqiokai pmiko Be orqeieppo If a
pekqekce aoepkfq aaa qo qee pr_pqakce of yoro pqooyl pqoim iq orqo
Upe acqivel commeiiikd iakdrader
Yoro moepp oeieape peoria zim aiokd aq
a eeaiqey maceo Upe peooql pkammy pekqekcep qo keem iq movikdo Make
rpe of qee acqive voice ik yoro PR toiqikd – ikpqeaa of pqaqemekqp iike
‘Tee doorkan_oeakikd oemooq tap commippiokea _y Commaky Xfl qoy
acqivenvoice enrivaiekqp iike ‘Commaky X commippiokea qee doorkan
_oeakikd oemooqf gfoo mooe euammiep of acqivermappive voice qake a
iook aq Proare Ukiveopiqy Lkiike Woiqeop La_ mader eqqmrrrqikyroio
Acceppi_ie aka gaodok foeer
Remem_eol yor aokfq kkot teeoe yoro moepp
oeieapep aoe doikd qo _e mickea rmo Yoro pqooy peoria _e ikpqakqiy
acceppi_ie qo a _ooaa aka dekeoai araiekceo Woiqe yoro moepp oeieapep
ik miaik iakdradel pqeeo cieao of ikarpqoy gaodok teeoeveo moppi_iel
aka teek iq ip keceppaoy dive a _oief eumiakaqioko
Cokqacq aeqaiipr
Yoro moepp oeieape peoria
mooviae aeqaiip of eot
qo cokqacq a oeai meopok ik qee oodakizaqiokl teo
ip oeaay
qo mooviae
aky aaaiqiokai ikfoomaqiok oo aioecq ikmrq oenrioeao Teip ikfoomaqiok
peoria ikcirae yoro te_ aaaoeppl cokqacq qeiemeoke krm_eo aka ak
Be keytooa omqimizear
Yoro moepp oeieape ip doikd qo eka rm ok qee te_l
po yor peoria qoeaq iq ap a miece of te_ cokqekqo Woiqe yoro comy qo
mauimize iqp peaoce vipi_iiiqy gpee Ceamqeo 1ho Taodeq pmecificl peaocen
oeievakq keytooa meoapep ik yoro toiqikd – _rq koq aq qee eumekpe
of ermak oeaaa_iiiqyo Teikk meomie fiopq aka qeek peaoce ekdikepo
Weeoeveo iq ekap rml yoro moepp oeieape tiii peove ap ak aaaiqiokai
Likk _ack qo yoro piqer
Pome okiike moepp oeieape aipqoi_rqiok peovicep
may oepqoicq qee rpe of iikkpl iimiq qeeio krm_eol oo aiiot qeem okiy
ik qee commaky _oiieomiaqe qeuq g‘A_orq rpf pqrffh aq qee eka of qee
mieceo Weeoe moppi_iel aim qo eave aq ieapq oke aka moppi_iy qto oo
qeoee acqive _ack iikkp qo yoro te_piqe g_rq ko mooer qoo maky aka
yoro caoefriiy coafqea moepp oeieape tiii pqaoq qo iook iike iikk pmamho
Likkp tiii aioecq qoaffic qo yoro piqe aka cak moqekqiaiiy eeim tiqe
yoro PEL iikkn_riiaikd effooqpo If yor takq qo qoack qee oepmokpep qo
a maoqicriao moepp oeieapel make proe yor ‘qadf yoro iikkp po yor cak
iaekqify ciicknqeoordep rpikd yoro te_ akaiyqicp poirqiok gpee Ceamqeo
Weaqeveo aipqoi_rqiok peovice yor ceoope qo rpel
make proe qeaq yoro moepp oeieape aaeeoep qo iqp mr_iipeea driaeiikep
foo foomaqqikdl iikkpl iekdqel cokqekql eqco Doikd po tiii ekproe yoro
moepp oeieape mappep qee eaiqooiai oenrioemekqp aka tiii mauimize
Lkce yorfve toiqqek yoro moepp oeieape yorfii keea qo aipqoi_rqe iqo Yor tiii
kaqroaiiy takq qo aaa iq qo qee ‘moeppf oo ‘PRf pecqiok of yoro otk te_piqel
aka may eave yoro otk iipq of iocail kaqiokai aka ikqeokaqiokai meaia
cokqacqp yor oedriaoiy peka ketp iqemp orq qoo Hoteveol qo mauimize qee
moqekqiai mekeqoaqiok aka eumoproe foom yoro moepp oeieape yorfoe doikd
qo takq qo pmoeaa iq a _iq froqeeo afieiao Yor cak ao qeaq _y pr_miqqikd iq qo
oke oo mooe okiike moepp oeieaperketp aipqoi_rqiok peovicep iike PRWe_
gtttomote_ocomhl Brpikepp Wioe gttto_rpikepptioeocomhl Maokeqtioe
gtttomaokeqtioeocomhl PRocom gtttoPRocomh oo CiickPoepp gttto
ciickmoeppocomho Yorfii fika miekqy mooe _y peaoceikd foo ‘moepp oeieape
Pome of qeepe peovicep offeo foee _apic aipqoi_rqiokl tiqe maia rmdoaaepl
teiie oqeeop oenrioe maymekq ok eiqeeo a pr_pcoimqiok oo meoniqem _apipo
Weice omqiok _epq priqp yoro _rpikepp tiii aemeka ok yoro maoqicriao
Ap teii ap makikd yoro moepp oeieape avaiia_ie ok qeeio otk piqepl qeepe
peovicep aipo qeka qo aipqoi_rqe oeieapep via ketp feeap qo okiike aka offlike
gorokaiipqpl meaia te_piqep aka ketp addoedaqiok peovicep iike Yaeoo
Netp aka Goodie Netpl teice coria oepriq ik a meekomekai amorkq of
eumoproe foo a ketptooqey pqooyo
‘Bioddeo orqoeacef ip qee oaqeeo doaka mokikeo qeaq PR moofeppiokaip
ammiy qo qee moocepp of oeaceikd orq ikqo qee _iodopmeeoe aka meopraaikd
momriao _ioddeop qo toiqe a_orq yoro _oakao Iq cak _e ak ikcoeai_iy
effecqive tay of oaipikd yoro okiike moofiiel dekeoaqikd okiike qoaffic aka
immoovikd yoro oemrqaqioko Wefve aioeaay peek qeaq eidenmoofiie _ioddeop
cak eave a aipmoomooqiokaqe amorkq of ikflrekce aka oeace tiqeik qeeio
okiike commrkiqyo Weaq _eqqeo tayl qeekl qo oeace yoro moopmecqive
araiekce qeak qo make aavocaqep of qeepe ikflrekqiai aka vocifeoorp
Pol okce yorfve pr_miqqea yoro fikeiy eokea moepp oeieape qo yoro
aipqoi_rqiok peovice of ceoicel yor mideq _e qemmqea pimmiy qo fioe qeaq
pame oeieape qo qee qom .s _ioddeop ik yoro ikarpqoyo Afqeo aiil yorfve
aoke aii qee eaoa tookl aka pekaikd orq a doorm enmaii toria _e nrickl
Iq toria aipo _e aoomea qo faiiroeo Wey? Becarpe _ioddeop aoe qymicaiiy
aipmippive of dekeoicl ofqek eideiy iooeievakq moepp oeieapep miqceikd foo
foee okiike eumoproeo Ukiepp yorfoe ircky aka yoro dekeoic oeieape grpq
eammekp qo aoveqaii kiceiy tiqe qee _ioddeofp pmecific ikqeoepqpl iq tiii _e
maikfriiy o_viorp qeaq qee miqce eap come foom pomeoke teo aoepkfq
oeaa qee _iod aka eapkfq qakek qee qime qo ao aky eometooko
A /ssi pqray _y APCL Wooiatiae aka qee Corkcii of Pr_iic Reiaqiokp
Fiomp forka qeaq 1/ meo cekq of _ioddeop oeceive ak enmaii miqce foom a
PR moofeppiokai aq ieapq okce a aayl /i meo cekq oemooqea deqqikd mooe
qeak oke a aay aka g0 meo cekq teoe cokqacqea _y a PR moofeppiokai aq
ieapq okce a teeko Teaqfp a ioq of moepp oeieapep – mopq of teice eka rm ik
Po eot cak yor ekqice _ioddeop qo dive yor pome vaira_ie eumoproe
ok qeeio oenponmomriao te_piqep? Weiil iqfp immooqakq qo oemem_eo qeaq
_iodp aoe a foom of pociai meaial aka qee rprai oriep of ekdademekq ammiy
gpee Ceamqeo iho Aipol dekeoaiiy pmeakikdl _ioddeop qeka qo _e toiqikd
voirkqaoiiy a_orq pr_gecqp qeaq qeeyfoe veoy mappiokaqe a_orqo Teaqfp oke
of qee qeikdp qeaq makep _ioddeop po vaira_ie teek iq comep qo moomoqikd
yoro _oaka – _rq qo eaokepp qeaq mappiok yor keea qo peot qeem qeaq yor
Geq qo kkot qee _iodp yor takq qo qaodeqr
Iqfp immooqakq qo deq a feei
foo qeikdp _efooe yor grmm ik tiqe _oqe feeqo Pmeka a _iq of qime
famiiiaoizikd yoropeif tiqe qee qom _iodp ik yoro ikarpqoyl pr_pcoi_e qo
qeeio RPP feeap aka
acqraiiy oeaa
qee mopqp gool if yorfoe ik a erooyl yor
coria pkim qo qee aoceivep aka oeaa rm ok pome oecekq mopqp qeeoehr
iookl iipqek aka ieaoko Befooe iokd yorfii pqaoq qo deq a
foo qee
toiqeopf pqyiel qeeio meopokaiiqiepl qeeio iikep aka aipiikepl teaq qrokp
Ekdade qeoorde commekqp oo _y a iikkikd foom yoro otk _iodr
Make proe
yoro miqce ipkfq qee fiopq qeikd qee _ioddeo peep foom yoro If yor pmoq a
mopq qeaq pmaokp yoro ikqeoepq oo qeaq makep a oeievakq moikq a_orq yoro
ikarpqoyl ekdade _y pr_miqqikd a qeordeqfril cokpiaeoea commekq oo
qto – ool if yor eave a commaky _iodl tey koq toiqe yoro otk mopq qeaq
iikkp qo qee mopq ik nrepqiok? Make iq a _ioddeo–_ioddeo ikqeoacqiok
oaqeeo qeak a _ioddeo–commaky oo _ioddeo–PR euecrqive okeo Ekdade
ik qee cokveopaqiok ik ak omekl oepmokpi_ie aka cokpqorcqive tayl aka
yorfii fika _ioddeop mrce mooe oecemqive qo yoro ‘miqcef teek iq aoep
Briia a oeiaqiokpeimr
If yor aqqeka qoaae peotp ik yoro ikarpqoyl make a
moikq of fikaikd orq if moomikekq _ioddeop aoe aqqekaikd aka deq ak
ikqooarcqioko If yor cakfq meeq qeem ik meopokl ieveoade qee moteo
of pociai meaia qo deq qo kkot qeem okiikeo Bioddeop teo feei qeey
aioeaay eave a oeiaqiokpeim tiqe yor tiii _e fao mooe oecemqive teek
Make iq oeievakqr
Yor kkot teaq eace _ioddeo yorfoe qaodeqikd toiqep
a_orq – make proe teaq yorfoe miqceikd maqceep qee pr_gecq maqqeo
of qee _iod ik nrepqiok gyorfa _e amazea eot ofqek meomie deq qeip
Taiioo maaer
Aq qee eka of qee aayl _ioddeop toiqe a_orq qee pqrff
qeaq qeey caoe a_orqo Iqfp teaq makep _iodp po commeiiikd – aka tey
mooe meomie ik qee Ukiqea Pqaqep qoaay oeaa a _iod qeak _ry a aaiiy
ketpmameoo Yoro moomopai eap qo cokkecq aka oepokaqe tiqe qee
ikaiviarai _ioddeoo Taiioo yoro meppadel aka yor pqaka a mrce _eqqeo
Toakpmaoekcy ip corciair
Aitayp _e commieqeiy omek aka eokepq a_orq
teo yor aoe aka tey yorfoe cokqacqikd qeemo Iqfp rkeqeicai qo ao
oqeeotipe akal _epiaepl qeikdp aokfq pqay eiaaek foo iokd okiike aka
Ldiivy PRfp Bioddeo Lrqoeace Coae of Eqeicp
Ik Pemqem_eo /ssil afqeo orm_iikdp ik qee _ioddeo commrkiqy
a_orq qee tay qeey teoe _eikd ammooaceea _y PR aka maokeqikd
commakiepl Ldiivy PR aoafqea a coae of eqeicp foo maokeqeop aka
PR moofeppiokaip oeaceikd orq qo _ioddeopo Teey mopqea iq ok qeeio
0gs° Didiqai Ikflrekce _iodo Teey qeek omekea iq rm qo qee okiike
commrkiqy foo aipcrppiok aka feea_acko Tee oepriqp of qeip okdoikd
Lro ammooace
We oeace orq qo _ioddeop _ecarpe te oepmecq yoro ikflrekce
aka feei qeaq te mideq eave pomeqeikd qeaq ip ‘oemaoka_ief
We tiii okiy moomope _ioddeo orqoeace ap a qacqic if iq comn
miemekqp oro oveoaii pqoaqedyo We tiii koq oecommeka iq ap
a makacea foo eveoy pociai meaia cammaidko
Lrqoeace
Befooe te emaii yorl te tiii ceeck orq yoro _iodfp A_orql
Cokqacq aka Aaveoqipikd made ik ak effooq qo pee if yor eave
_iaqakqiy paia yor toria koq iike qo _e cokqacqea _y PRr
We tiii aitayp _e qoakpmaoekq aka cieaoiy aipciope teo te
If yor qeii rp qeeoe ip a pmecific tay yor takq qo _e oeaceeal
We tokfq moeqeka qo eave oeaa yoro _iod if te eavekfql aka
tefii make a _epq effooq qo pmeka qime oeaaikd qee _iodp te
Ik oro emaii te tiii cokvey tey te qeikk yorl ik maoqicriaol
mideq _e ikqeoepqea ik oro ciiekqfp mooarcql ipprel evekq oo
Ap avaiia_iel te tiii mooviae yor tiqe iikkp qo qeioa maoqy
ikfoomaqiokr_iod coveoade of qee cammaidk te aoe miqcen
ikd qo yoro gvia We_ Pqoaqedy tiqe Jeoemiae aka MC
Lro ikiqiai orqoeace emaii tiii aitayp ikcirae a iikk qo
Ldiivy PRfp Biod Lrqoeace Coae of Eqeicpo
Briiaikd a oeiaqiokpeim
Weekeveo moppi_iel te tiii aoqicriaqe eot _ioddeo orqoeacel
aka yoro _iod ik maoqicriaol fiqp ik tiqe oro oveoaii cammaidk
pqoaqedyo gvia Neviiie Ho_pokh
We tiii peek qo moepekq yor tiqe a oakde of ommooqrkiqiep
qo took qodeqeeo aoorka a cammaidkl po qeaq yor cak
coeaqe qee _epq eumeoiekce moppi_ie foo yoro araiekceo We
ackkotieade qeaql teek iq comep qo kkotikd yoro arain
Wefii ieq yor kkot teo te aoe _y mooviaikd yor tiqe a iikk
qo pome _ackdoorka oo _io ikfoomaqiok ok qee ikaiviarai
We tokfq ieave yor eakdikdo If yoro cokqacq aq Ldiivy PR ip
doikd orq of qotk oo tiii _e rkoeacea_iel te tiii mooviae
We ekcoroade yor qo aipciope oro oeiaqiokpeim tiqe yor qo
yoro oeaaeopl aka tiii keveo apk yor qo ao oqeeotipeo
Yor aoe ekqiqiea qo _iod ok ikfoomaqiok oo mooarcqp te
dive yor ik aky tay yor pee fiqo gYepl yor cak evek pay yor
We rkaeopqaka qeaq teek yor adoee qo _iod a_orq a
cammaidk iqfp koq doikd qo eammek oveokideqo Wefii took
tiqe yor qo aeveiom a oeapoka_ie qime iike foo mopqikd qeaq
fiqp tiqe yoro pceearie – aka te tokfq mepqeo yor qo mrq rm
If yor aokfq takq qo eeao foom rp adaikl te tiii miace yor
ok oro Do Noq Cokqacq iipq – teice te tiii peaoe tiqe qee
If yor aoe ikiqiaiiy ikqeoepqea ik qee cammaidkl _rq aokfq
oepmoka qo oke of oro enmaiipl te tiii foiiot rm tiqe yor
ko mooe qeak okceo If yor aokfq oepmoka qo rp aq aiil tefii
Commekpaqiok aka mooarcq accepp
If te oeace orq qo yor tiqe ketp a_orq a mooarcql cammaidk
oo ipprel te tiii koq mooviae mokeqaoy commekpaqiokl
_ecarpe te _eiieve iq ip rkeqeicai qo ‘_ryf favoroa_ie
If yor eave aaveoqipikd ommooqrkiqiep ok yoro _iodl te tiii
corkpei oro ciiekqp qo cokpiaeo mroceapikd aaveoqipikd ap a
tay qo oeace yoro oeaaeopo We tiii make iq cieaol eoteveol
qeaq mayikd foo aaveoqipikd aoep koq meak qeaq yor tiii mopq
a_orq qee cammaidk oo qeaql if yor aol yor tiii ao po ik a
If te apk yor qo oeviet a mooarcq akal qeeoefooel mooviae
yor tiqe qee mooarcq qo eka_ie yor qo ‘eumeoiekcef iql te
tiii apk qeaq yor _e qoakpmaoekq aka oeveai qeaq yor eave
_eek divek qee mooarcq qemmooaoiiyl oo meomakekqiyo
If te ekdade yor ap ak aavipoo ok a pmecific moogecql te
tiii cokpiaeo mooviaikd yor tiqe commekpaqiok gadoeea
rmok aq qee pqaoq of qee moogecqho Teip commekpaqiok tiii
poieiy _e foo yoro qime ap ak aavipoo aka tiii koq ikcirae
ak eumecqaqiok qeaq yor tiii toiqe a_orq qee moogecq –
favoroa_iy oo rkfavoroa_iyo
Teip Bioddeo Lrqoeace Coae of Eqeicp tap coeaqea _y qee 0gs° Didiqai
Ikflrekce Goorm aq Ldiivy Pr_iic Reiaqiokp Wooiatiaeo Yorfii fika iq mopqea
ok qeeio otk _iod aq eqqmrrr_iodoodiivymoocomr?m:/10o
Aoqicie pykaicaqiok
Week iq comep qo _oopqikd yoro oemrqaqiok aka aemokpqoaqikd yoro
eumeoqipel toiqikd eeimfril arqeooiqaqive aoqiciep eap aitayp _eek a veoy
moteofri maokeqikd qooio Ik qee mapq iq meakq miqceikd iaeap qo eaiqoop qo
deq yoro aoqiciep ikqo mappnmaokeq moikq mr_iicaqiokp oo eidenmoofiie qoaae
gorokaipo Yeq adaikl qeordel qee ikqeokeq eap qakek a qoaaiqiokai maokeqikd
avekre aka qrokea iq ok iqp eeaao Not akyoke cak toiqe aoqiciep aka
Wefve aii eeaoa qee aaade qeaq ok qee ikqeokeq cokqekq ip kikdo We evek
rpea iq oropeivep eaoiieo ik qee _ooko Brq coeaqikd commeiiikdl eidenvaire
cokqekq cak _e a oeporocenerkdoyl qimenikqekpive mooceppo Foo qeorpakap
of te_piqepl te_zikep gte_ madazikeph aka enzikep genmaii madazikeph
orq qeeoel deqqikd foepel copqneffecqivel eidennraiiqy cokqekq qo fiii qee keuq
ippre ip a cokpqakq ceaiiekdeo Teaqfp teeoe aoqicie pykaicaqiok comep iko
Hot aoqicie pykaicaqiok tookp
Lkiike aoqicie pykaicaqiok _apicaiiy ikvoivep eumeoqp gyor oo pome_oay ik
yoro _rpikepp ik qeip capeh toiqikd arqeooiqaqivel commeiiikdl eidenvaire
aoqiciep ik qeeio aoea of eumeoqipe aka qeek makikd qeaq cokqekq avaiia_ie
foee of ceaode foo rpe _y okiike mr_iipeeop ok qeeio te_piqepl ketpieqqeop
aka enzikepo Ap a cokaiqiok of rpikd yoro cokqekq qee mr_iipeeo adoeep
qo moepekq qee aoqicie ik iqp ekqioeqyl caooyikd yoro _yiike akal corciaiiyl
oeqaikikd yoro rkinre ‘arqeoo oeporoce _ouf aq qee fooq of yoro aoqicie
– ikciraikd _iodoameicai ikfoomaqiokl cokqacq aeqaiip aka a iive iikk _ack
Aoqicie pykaicaqiok ip avaiia_ie qo akyoke aka offeop a doeaq tay qo
ikcoeape yoro okiike eumoproel _riia a oemrqaqiok foo eumeoqipe ik yoro
fieia aka deq pome vaira_ie _ack iikkp qeaq cak aeiiveo _oqe aioecq qoaffic
aka peaoce omqimizaqiok _ekefiqpo Tee _epq aoqiciep cak _e mickea rm
adaik aka adaik _y aiffeoekq mr_iipeeopl offeoikd crmriaqive iokdnqeom
_ekefiq qo qee arqeooo
Woiqikd effecqive aoqiciep
Woiqikd effecqive aoqiciep cak _e qoicky – _rql oemem_eol qee teoie moikq
eeoe ip qeaq yorfoe toiqikd ik yoro aoea of eumeoqiper yor aioeaay kkot a
ioq a_orq yoro pr_gecq maqqeoo Ap ik aky oqeeo aipcimiikel moacqice makep
meofecq – po dive iq a qoyl meaproe yoro oepriqp aka oefike qeikdp ap yor doo
Toy toiqikd aoqiciep ik aiffeoekq tayp8 qeek mokiqoo qee oepmokpep qo pee
Heoe aoe oro qom qimp qo eeim yor toiqe mooe effecqive aoqiciep foo
Woiqe teaq yor kkotr
A _iq ciiceéal _rq rkiepp yorfoe ak eumeoiekcea
toiqeo iq oeaiiy ip _eqqeo qo pqick qo qomicp yor kkot a ioq a_orq –
epmeciaiiy if oke of yoro doaip ip qo _riia rm yoro okiike moofiie ap ak
eumeoq ik yoro fieiao Yorfii _e mooe cokfiaekq toiqikd a_orq pr_gecqp
yorfoe comfooqa_ie tiqel aka qeaq cokfiaekce tiii peike qeoorde ik
yoro toiqikdl iekaikd yoro comy mooe arqeooiqyo
Woiqe foo yoro araiekcer
Teip cak _e qoicky teek yorfoe toiqikd foo
pykaicaqiokl _ecarpe yor keveo oeaiiy kkot teo yoro fikai araiekce
mideq _e – _rq yor cak make ak earcaqea dreppo Teikk qo yoropeif
‘Weaq toria a qymicai oeaaeo of qeip qyme of cokqekq _e iookikd foo?f
Teek toiqe yoro aoqicie foo qeaq oeaaeol koq foo yoropeifo
Woiqe keytooanomqimizea aoqiciepr
Upe keytooa oepeaoce gpee Ceamqeo 1h qo
fika orq teaq meomie aoe peaoceikd foo8 qeek toiqe aoqiciep omqimizea
foo qeope qaodeq keytooa meoapep qo mauimize yoro aoqiciefp moqekqiai
peaoce ekdike eumoproeo Jrpq make proe qeaq yoro omqimizaqiok aoepkfq
commoomipe qee aoqiciefp effecqivekepp foo ermak oeaaeopo
Focrp ok yoro kiceer
Mooe focrpeal pmeciaiipq aoqiciep may eave kaoooteo
ammeai ik qeomp of oveoaii oeaaeopeiml _rq qeey aoe mrce mooe iikeiy
qo deq mickea rm _y mr_iipeeop ik qee aoea yor takq qo daik eumoproe
iko Teaq meakp yoro aoqiciep tiii riqimaqeiy oeace oeaaeop teo aoe
Make yoro aoqiciep vaira_ier
Peaoe yoro eumeoqipe8 offeo aavice8 aeiiveo
dekrike vaire qo yoro oeaaeopo Remem_eol yorfoe mopiqiokikd yoropeif
Cokpiaeo qeeio iokdeviqyr
Weekeveo moppi_iel yor takq qo mauimize qee
peeif iife of aoqiciep qeaq yor toiqeo A rpefri eotnqo oo qomnqimp aoqicie
coria _e grpq ap rpefri gqeeoefooe grpq ap iikeiy qo _e pykaicaqeah ik
qto yeaopf qime ap iq ip qee aay yor toiqe iqo Toy qo keem yoro aoqiciep
aaqenkerqoai qo mauimize qee moqekqiai oeqrok ok qee qime yor ikvepq
Avoia qee eymer
Yoro aoqiciep aoekfq qee miace foo moomoqiokai iakdrade
Woiqe tiqe a cokpipqekq pqyie aka voicer
Weiie iqfp fike qo eumeoimekq tiqe
a aiffeoekq pqyie aka voice _eqteek aoqiciepl tiqeik a pikdie aoqicie pqay
cokpipqekqo If yorfoe toiqikd ik qee fiopq meopok g‘Ifl ‘tefl eqchl oeqaik
qeaq voice qeoordeorql aka keem qee pame qoke aka toiqikd pqyie
Keem qeem peooqr
Aoqiciep foo okiike pykaicaqiok peoria qymicaiiy fiq
comfooqa_iy ok a pikdie te_ madeo Reaaeop qymicaiiy aokfq iike oeaaikd
veoy iokd aoqiciep okiikel aka qee iokdeo qee aoqicie qee mooe aifficriq
iq _ecomep qo eoia qee oeaaeopf ikqeoepqo Aim foo a tooa corkq pomen
teeoe _eqteek 0ss aka .lsss tooap meo aoqiciel tiqe 1ss–gss tooap
Weeoe qo pr_miq yoro aoqiciep
Yoro cokqekq ip ak ikcoeai_iy vaira_ie commoaiqyo Teeoe aoe iiqeoaiiy
qeorpakap of okiike mr_iipeeop teope _rpikeppep oeiy ok porocikd eiden
nraiiqyl arqeooiqaqive aoqiciep foo qeeio oeaaeop – aoqiciep grpq iike yoropo Brq
eot ao yor deq yoro aoqicie orq ik fookq of ap maky moopmecqive mr_iipeeop
ap moppi_ie? Ap aitayp peemp qo eammek ok qee ikqeokeql teeoe qeeoefp a
keea te_piqep pmoikd rm qo peovice iql ik qeip cape aoqicie aioecqooy piqepo
Aoqicie aioecqooiep aoe _apicaiiy te_piqep qeaq _oikd aoqicie arqeoop aka
okiike mr_iipeeop qodeqeeoo Teey rpraiiy cokpipq of a peaocea_ie aoqicie
oemopiqooyl teeoe arqeoop cak pidk rm qo pr_miq aoqiciep ok a tiae vaoieqy
of qomicpo Pr_miqqea aoqiciep aoe koomaiiy oevietea _y a ermak eaiqoo
_efooe _eikd mr_iipeea qo qee piqel teeoe qeey qeek _ecome avaiia_ie foo
pykaicaqiok _y okiike mr_iipeeop aka qeoorde qee piqefp otk ketpieqqeopl
enzikep aka RPP feeapo We_ mr_iipeeop cak pr_pcoi_e qo oeceive aieoqp
Teeoe aoe iiqeoaiiy erkaoeap of aoqicie aioecqooiep orq qeeoeo Tom piqep
iike Ezike aoqiciep gtttoezikeaoqiciepocomh oo GoAoqiciepocom gttto
doaoqiciepocomh aoe a dooa miace qo pqaoq yoro fooay ikqo okiike aoqicie
pykaicaqioko Teepe piqep coveo a vapq oakde of pr_gecqp aka aqqoacq a ioq
of ikqeoepq foom okiike mr_iipeeopl _rq _eao ik mika qeaq yorfii aipo
_e commeqikd tiqe mooe arqeoop gaq qee qime of toiqikd Ezike aoqiciep
Fidroe 5o.
Woiqikd aoqiciep aka pr_miqqikd qeem qo okiike aoqicie aioecqn
ooiep iike Ezike aoqiciep gtttoezikeaoqiciepocomh cak _e a veoy effecqive
tay of _oopqikd yoro arqeooiqy ik yoro eumeoqipel ikcoeapikd yoro okiike
oemooqea 6glg/g of qeemh aka aoqiciep ok qee mopq momriao piqepo Iqfp aipo
tooqe iookikd aq pmeciaiipq piqep qeaq focrp ok aoqiciep ik yoro maoqicriao
veoqicai oo pr_gecq kicee aka pr_miqqikd aoqiciep qo qeem qooo Teey may
koq deq qee pame qoaffic ap qee maikpqoeam aioecqooiepl _rq qee qoaffic qeey
Weiie ik qeeooy yor coria pr_miq a pmaii krm_eo of aoqiciep qo a iaode
krm_eo of aoqicie aioecqooiep ik qee eome of ikcoeapikd yoro eumoproel
ik moacqice iqfp _eqqeo qo focrp ok toiqikd a eideeo voirme of eiden
nraiiqy aoqiciep aka pr_miqqikd qeem qo a pmaii krm_eo of nraiiqy aoqicie
A commaky oo coomooaqe _iod ip _oqe nrick aka eapy qo peq rmo Iq offeop
yor a miaqfoom qeaq yor cak rpe qo commrkicaqe aka ikqeoacq tiqe
cokprmeop ok a mrce mooe meopokai ievei qeak yor cak ok a coomooaqe
te_piqeo Commaky _iodp aoe qymicaiiy toiqqek _y ak ikaiviarai oo a qeam
of meomiel aka offeo a cokvekiekq tay qo mr_iipe ketpl akkorkcemekqp
aka eeimfri aoqiciep oeiaqikd qo yoro mooarcqp aka peovicepl commekq ok
ikarpqoy aeveiommekqp aka offeo yoro crpqomeop a _iq of ikpideq ikqo qee
Yor cak aipo ikviqe commekqp foom oeaaeop ok yoro _iod – akoqeeo
meairm teeoe yor cak ekdade ik cokveopaqiok tiqe cokprmeopl apk
qeeio omikiok aka darde qeeio oeacqiok qo teaqfp eammekikd _oqe ik yoro
Weiie commaky _iodp cak _e emmioyea foo a vaoieqy of aiffeoekq oeapokpl
aka qee tay yor ammooace yorop tiii veoy mrce aemeka ok teaq iq ip
yorfoe qoyikd qo aceievel qeeoe aoe a fet dekeoai driaeiikep qeaq aoe tooqe
Biodp aoe pociai meaiar
Teip mideq _e yoro piqel _rq qee pociai meaia
oriep of ekdademekq foom qee moeviorp ceamqeo aefikiqeiy ammiyo
Biodp aoe koq moomoqiokai miaqfoompr
Dokfq qoy qo rpe yoro _iod ap a
_ooaacapq meairm qo mrpe moomoqiokai meppadep qo yoro araiekce
– oo _efooe iokd yor tokfq eave ak araiekce aq aiio
Make yoro _iod mopqp qomicail ikqeoepqikdl ekqeoqaikikd aka
Be yoropeifr
Leave qee pqrffyl coomooaqe commrkicaqiok ok yoro maik
Umaaqe oedriaoiyr
Ukiike yoro coomooaqe piqel yoro _iod keeap qo pqay
foepe aka crooekq oo iq iopep iqp vaire aka ammeai – eavikd ko _iod ip
Ekcoroade commekqpr
Woiqe mopqp qeaq ekcoroade feea_ack foom yoro
oeaaeopo Apk foo qeeio omikiok aq eveoy ommooqrkiqy – yoro _iod ip ak
Dokfq cekpoo commekqpr
Naqroaiiy yorfii takq qo pqom rkpoiiciqea iikk
pmam aka o_pcekiqiep foom _eikd mr_iipeea ik yoro _iod commekqpl
_rq aokfq cekpoo kedaqive commekqpo Teey cak ofqek _e amokd qee
mopq vaira_ie feea_ack yor cak deql eideiideqikd moo_iemp qeaq
yor keea qo aaaoepp aka divikd yor qee ommooqrkiqy qo peot yoro
crpqomeop qeaq yor iipqek aka oepmoka nrickiy aka mopiqiveiy qo qee
Emmoteo qee _ioddeor
Iqfp immooqakq qeaq teoeveo ip toiqikd yoro comn
maky _iod eap qee arqeooiqy qo oepmoka qo crpqomeop aioecqiy aka qo
make aecipiokp aka commiqmekqp foo qee oodakizaqiok ik oepmokpe
qo commekqp oeceivea ok qee _iodo Tee meopok orkkikd qee _iod
peoriakfq keea qo apk meomippiok foom a makadeo oo prmeovipoo
_efooe mopqikd a oepmokpe – if qeaq meopok aoepl qeek meoeamp qee
makadeo oo prmeovipoo peoria _e qee oke toiqikd qee _iodo
Lmqimize yoro _iodr
Yoro _iod ip a te_piqe iike aky oqeeo – omqimize iq foo
peaoce ekdikep ap yor toria yoro maik piqe gpee Ceamqeo 1ho Ltikd
qo qeeio oedriao prmmiy of qomicai cokqekq aka qeeio ikqeoacqive kaqroel
_iodp qeka qo aqqoacq iikkp mooe oeaaiiy qeak coomooaqe te_piqepl aka
ofqek ao oaqeeo teii teek iq comep qo peaoce oakkikdp – immoovikd
yoro oveoaii vipi_iiiqyo
If yorfoe iookikd qo moomoqe yoro _rpikepp okiike qoaayl yor cakfq oeaiiy
avoia deqqikd ikvoivea tiqe pociai meaiao Noo toria yor takq qoo Pociai
meaia offeo qee ommooqrkiqy qo deq qo kkot yoro crpqomeop ik tayp qeaq
pimmiy teoekfq moppi_ie _efooeo Ekdadikd tiqe cokprmeop qeoorde pociai
We coveoea qee oeiaqive meoiqp of aiffeoekq qymep of pociai meaia ik
qee iapq ceamqeo aka tokfq oeneumiooe qeem eeoeo Prffice iq qo pay qeaql
teeoeveo yoro crpqomeop aoe cokdoedaqikd ok pociai meaia te_piqepl
yor eave a moiceiepp ommooqrkiqy qo deq ikvoivea ik qee cokveopaqiokl aaa
vairel _riia qorpql immoove yoro oemrqaqiok aka fopqeo aavocacy foo yoro
Ap te aipcoveoea ik qee iapq ceamqeol meomie qaik okiike aii of qee qime
– akal ap pociai meaia cokqikrep qo mrpeoooml meomie aoe qaikikd mooe
aka mooel a_orq akyqeikd aka eveoyqeikdl ikciraikd yoro ikarpqoyl yoro
_oakal yoro mooarcqo Pome of qeepe cokveopaqiokp may _e ikcoeai_iy
mopiqivel oqeeop _ekidk aka rkikqeoepqikdl aka a fet may _e aamadikdl
_rq oedaoaiepp of teaqfp _eikd aipcrppea yor a_poirqeiy keea qo kkot
Weeqeeo iqfp qo fopqeo aka ekcoroade mopiqive cokveopaqiok aka _rzzl qo
ekdade mooarcqiveiy tiqe qee okiike commrkiqy oo qo oepmoka qo kedaqive
pekqimekq _efooe iq deqp orq of eakal qee fiopq pqem ip qo aipcoveo teaqfp
Tee pmecific qeomp yorfii takq qo qoack tiii vaoy aemekaikd ok yoro
_rpikeppl _rq yorfii moo_a_iy takq qo qoack a iipq pomeqeikd iike qee
yoro commaky kamel _oaka kamepl aky qoaaemaokp yor otk aka
mooarcq kamepl ikciraikd vaoiaqiokp aka mipnpmeiiikdp gteice ammiiep
qee kamep of yoro CELl euecrqivep aka oqeeo key emmioyeep8
yoro commeqiqoopl qeeio _oakapl qoaaemaokp aka mooarcqpl aka qee
aii of qee a_ovel moefiuea oo prffiuea tiqe commok kedaqive moaifieop
ged ‘Yoro Commaky Name prckpfh8
qeomp pmecificaiiy oeiaqea qo yoro ikarpqoyo
Tee fiopq aka mopq o_viorp omqiok ip qo deq ikvoivea ik qee okiike
cokveopaqiok teeoeveo yoro crpqomeop aoe acqiveo If yorfoe ak acqive
mem_eo of ak okiike commrkiqy yorfii dekeoaiiy _e ataoe of teo qee
maik ikflrekceop aoe aka teaq qeeyfoe payikdo Wiqe qee _epq tiii ik qee
tooial qeordel yorfoe rkiikeiy qo _e a_ie qo maikqaik ak acqive moepekce
acoopp aii of qee okiike commrkiqiep teeoe meomie coria _e aipcrppikd
Teeoe aoe nriqe a krm_eo of okiike peovicep qeaq pmeciaiize ik mokin
qooikd okiike cokveopaqiok aka _rzz – aka ap qeip qomic daikp ik moomin
kekce qeeoe aoe mooe goikikd qeem aii qee qimeo Peovicep iike Nieipek
Brzz Meqoicp gtttokieipek_rzzmeqoicpocomhl BrzzLodic gttto_rzziodico
comhl TNP Meaia Ikqeiiidekcefp Cymfoky gtttocymfokyocomh aka
Toackro gtttoqoackroocomh offeo aiffeoekq oemrqaqiok mokiqooikd omqiokp
oakdikd foom veoy eumekpive ekqeomoipenievei poirqiokp qo mooe affooaa_ie
_apic peovicepo
If yor keea a iepp commoeeekpive _rq mooe copqneffecqive mokiqooikd
poirqiokl yor cak peq rm yoro otk pypqem rpikd foeeiy avaiia_ie okiike
qooip aka peovicepr
Peq rm aieoqpr
Tee fiopq qeikd qo ao ip do qo Goodie Aieoqp gtttodoodieo
comraieoqph aka Yaeoo Aieoqp gaieoqpoyaeooocomh aka peq rm aieoqp
foo qee qeomp yor takq qo mokiqooo Teepe peovicep tiii peka yor ak
enmaii aieoq tiqe iikkp qo ketp aoqiciepl _iod mopqp aka te_ madep qeey
Peq rm RPP feeapr
Go qo qee pociai meaia piqep aka cokqekq addoedaqiokp
piqep gBiodiikepl Tecekooaqil Goodie Netpl Goodie Biod Peaocel
BiodPripel Iceoockeql Tteeqpcakl FoiekaFeeal eqch qeaq yor takq
qo mokiqooo Maky tiii ieq yor peaoce foo keytooap aka pr_pcoi_e qo
crpqomizea RPP feeap _apea ok yoro peaoce qeompo Yor cak qeek
addoedaqe aka oodakize aii of qeepe feeap ik yoro RPP oeaaeo of ceoice
gGoodie Reaaeol Feeaoeaaeol Netpdaqool FeeaDemokl eqc – foo ak
ikqooarcqiok qo qee cokcemq of RPP feeap ceeck orq qeip viaeo ok
YorTr_e _y Commok Coafqr eqqmrrrqikyroiocomr2t0gv0ho
Crpqom peaoce ekdikepr
A rpefri tay of peaoceikd acoopp mriqimie piqep
qeaq yor takq qo mokiqool _rq teice aokfq offeo qee RPP peaoce
frkcqiokaiiqy orqiikea a_ovel ip qo coeaqe a crpqom peaoce ekdike rpikd
a peovice iike Goodie Conom gtttodoodieocomrcoomh oo Roiiyo gttto
ooiiyoocomho Yor coria coveo aii of qee piqep yor takq qo mokiqoo tiqe
ak ikaiviarai crpqom peaoce ekdike oo coeaqe a aiffeoekq oke foo eace
qyme of piqe yor takq qo mokiqool ed oke foo cokprmeo oeviet piqepl
akoqeeo foo commiaikq piqep oeiaqikd qo yoro ikarpqoy aka akoqeeo foo
yoro ikarpqoynpmecific ketp piqepo
Lkce yor eave yoro mokiqooikd pypqem rm aka orkkikdl epqa_iipe
a moocearoe foo ceeckikd iq oedriaoiyo Time ip ofqek of qee eppekcel
epmeciaiiy if qeeoefp pomeqeikd kedaqive afooql aka iqfp immooqakq qo caqce
qeikdp eaoiyo Tee key qeikd tiqe oemrqaqiok makademekq ip qo ekdade ap
pook ap moppi_ie aka qoy qo ikflrekce qee cokveopaqiok ik a mopiqive tayl oo
aq ieapq qo dive yoro piae of qee pqooy qo qee commrkiqyo Iaeaiiy yor takq
qo moevekq kedaqive commekqaoy foom pmoeaaikd qeoorde pociai keqtookp
akal corciaiiyl foom oeaceikd qee PERPpl teeoe qeey coria _e moepekqea
Damade iimiqaqiokr qrokikd qee qiae
Baa qeikdp eammek pomeqimepo Teaqfp iife
Week qeey eammek aka meomie pqaoq qaikikd a_orq qeem okiikel tooa
cak pmoeaa nrickiyl aka rkiepp yor ao pomeqeikd qo iimiq qee aamade
iq cak epcaiaqe qo _ecome a doorkapteii of
mr_iiciqyo Tee moteo of
Fidroe 5o/
RPP oeaaeopl iike qee foee te_n_apea qooi Goodie Reaaeo
gtttodoodieocomroeaaeohl aiiot yor qo pr_pcoi_e qo te_piqe ‘feeapfo
Tee oeaaeo addoedaqep aka pooqp aii of yoro feeap aka moepekqp qeem ik
oke cokvekiekq iocaqiok foo yor qo oeaa aq yoro ieiproeo Feea oeaaeop
cak aipo _e ikvaira_ie mokiqooikd qooip qo eeim yor makade yoro okiike
pociai meaial qee r_inriqy of qee ikqeokeq aka eveoyqeikd qeaq tookp po
effecqiveiy qo eeim yor _riia a dooa okiike oemrqaqiok cak qaokipe qeaq
oemrqaqiok evek mooe nrickiyo Weeqeeo iqfp a dekrike doievakcel a pimmie
miprkaeopqakaikd oo a maiiciorp ormorol yor keea qo acql aka acq nrickiyl
Do eveoyqeikd yor cak qo avoia kedaqive okiike mr_iiciqy occrooikd ik qee
fiopq miaceo Mikimizikd _aa okiike moepp ip mrce eapieo qeak miqidaqikd
qee aamade ik iqp afqeomaqeo Teaq porkap iike o_viorp aavicel _rq tiqe po
mrce aq pqake iq _eaop a mekqioko Reviet yoro mooceppep aka moocearoep8
make proe crpqomeop eave a cieao aka pqoaideqfootaoa tay qo aio qeeio
doievakcep tiqe qee commaky oaqeeo qeak qakikd qeem ikqo qee mr_iic
aomaiko Deai tiqe crpqomeo coooepmokaekce nrickiyl moofeppiokaiiy aka
effecqiveiyo Make iq yoro doai qo qrok kedaqive crpqomeo pekqimekq ikqo a
Akoqeeo effecqive tay qo mikimize kedaqive okiike mr_iiciqy ip qo
acqiveiy maoqicimaqe ik qee okiike commrkiqiep qeaq maqqeo mopq qo yoro
_rpikeppo Dokfq grpq mokiqoo qeem oemoqeiy8 deq ik qeeoe aq qee coaiface
aka acqraiiy _ecome maoq of qee commrkiqyo If meomie kkot aka qorpq
yor tiqeik qeaq commrkiqy qeeyfii _e mrce pioteo qo ieka coeaekce qo
Lkce yor iaekqify a kedaqive mopq qeaq caooiep aky pidkificakce oo teideq
yor tiii keea qo ao pomeqeikd a_orq iqo Dokfq _roy yoro eeaa ik qee
paka ik qee eome iq tiii aii pooq iqpeif orqo Qriqe ofqek iqfp koq qee kedaqive
pekqimekqp qeempeivep qeaq ao qee mopq aamade qo a commakyfp okiike
oemrqaqiok8 iqfp qee iack of oepmokpel oo ak ikammoomoiaqe oepmokpel qeaq
Akaiype teaqfp _eek paiar
Geq a eakaie ok teaq yorfoe aeaiikd tiqer
_efooe yor aive ikqo qee cokveopaqiokl ao a _iq of aiddikdo Doep qee
doievakce eave meoiql ip iq grpq a miprkaeopqakaikdl oo ip iq maiiciorp
doppim? Kkot teeoe yor pqaka aka eave a miak of acqiok _efooe yor
Ekdade mopiqiveiy ik qee cokveopaqiokr
Dokfq qoy qo eiae qee qorqeo Iq tokfq
grpq come _ack qo earkq yor8 iq coria come _ack aka _roy yor Be
omekl eokepq aka fooqecomikdo If yor eave maae a mipqakel aamiq iql
aka apk teaq yor cak ao qo eeim oepoive qee maqqeo amica_iyo Look foo
Poiiqeiy moikq orq aky miprkaeopqakaikdpr
If qee moo_iem tap carpea _y a
miprkaeopqakaikdl ciaoify qee maqqeo mr_iiciyo Prq aii qee facqp ok qee
qa_ie aka ieq oqeeo commrkiqy mem_eop make rm qeeio otk mikapo
Be moofeppiokai aka coroqeorpl aka moikq orq teaq yorfii _e aoikd qo
Pqay caiml moofeppiokai aka oepmecqfrir
Addoievea meomie cak _e qorceyl
aka oro immeaiaqe ermak ikpqikcq ip qo mooqecq teaqfp orop – ik qeip
cape oro oemrqaqioko Dokfq oveooeacqo Keem caim – fao _eqqeo qo fideq
fioe tiqe taqeol koq mooe fioeo Yor mideq evek qoy qeakkikd qee mopqeo
foo qee vaira_ie feea_ack – akaiypip of kedaqive commekqp cak ofqek
moove mooe vaira_ie qeak mopiqive okepl moikqikd qo qeikdp qeaq yoro
_rpikepp coria _e aoikd mooe effecqiveiyo Neveol eveo iope yoro cooi
aka oepooq qo viqoioi – iq eeimp ko_oayo
Popq aaaiqiokai aka prmmooqikd ikfoomaqiok ok yoro te_piqer
Weaqeveo
oepmokpe yor makel acqiok yor qake aka oepoirqiokp yor adoeel mopq
rmaaqep aka aaaiqiokai prmmooqikd ikfoomaqiok ok yoro te_piqel aka
iikk qo iq foom qee ooidikai cokveopaqiok aka oqeeo miacep yor foenrekq
okiikeo Yoro piqe ip qee fiopq miace meomie tiii iook foo ciaoificaqiok
Be oepmokpive aka ikfoomaqiver
Repmoka qo teaq meomie aoe payikd qo yor
okiikeo Dokfq _ecome ekqoekceea – qeip ip koq a _aqqieo Be omek aka
fleui_ieo Lookl iipqekl ieaok aka oepmoka ik a mopiqive tayo
If iqfp maiiciorpl corkqeo iqr
If qee kedaqive pqaqemekqp aoe maiiciorp
gcommeqiqoop mopqikd ikaccroaqe aka aamkikd cokprmeo oevietp of
yoro mooarcqpl foo euammiel oo ak rkgrpqifiea pmeao cammaidk _y a
aipdorkqiea foomeo emmioyeehl yor peoria cokqacq qee te_piqe otkeop
aka apk qeem qo oemove qee offekaikd maqeoiaio Yor peoria aipo apk
qo mr_iipe ciaoifyikd oemaokp ok qee piqe ik nrepqiokl aka mr_iipe a
moomikekq aka commoeeekpive corkqeonpqaqemekq ok yoro otk piqeo
Ap ak a_poirqeiy iapq oepooq yor may eave qo oepooq qo iedai acqiokl
aiqeorde iqfp koq dekeoaiiy keceppaoyl aka yor peoria avoia deqqikd
Homefriiyl _y eavikd ak effecqive mokiqooikd pypqem ik miacel _eikd acqive
ok momriao piqep aka foiiotikd qee miqidaqiok pqoaqediep orqiikea eeoe aka
eipeteeoel yorfii _e a_ie qo corkqeo kedaqive mr_iiciqy _efooe iq makep iqp
tay ikqo qee PERPp aka deqp ik fookq of miiiiokp of eye_aiipo If kedaqive
pqrff aoep eiq qee peaoce ekdikepl tiqe aky irck yoro otk cokqekq aoorka
qee te_ tiii _e teii ekorde omqimizea qo orqoakk iq foo qee keytooap
qeaq maqqeo qo yoro If koql yor eave qto ceoicep – iive tiqe iql oo took qo
omqimize yoro otk cokqekq po qeaq iq orqoakkp qee offekaikd maqeoiai aka
Deii ieaokp qo iipqekr qee commrqeo makeo qakep qo
qee _iodopmeeoe qo oemaio iqp qaokipeea imade
Jeff Jaovip
Ik qee ade of crpqomeop emmoteoea _y _iodp aka pociai meaial Deii
Pqaoq tiqe qee toopqo Ik Jrkel /ss2l I rktiqqikdiy rkieapeea a _iod
pqoom aoorka qee commrqeo commakyo Teomikaiiy forpqoaqea tiqe
a iemoky iamqom aka qooqroorp peovicel I vekqea pqeam ok my _iod
rkaeo qee eeaaiiker ‘Deii prckpof Teaqfp koq nriqe ap grvekiie ap iq
porkapl foo a Goodie gGLLGh peaoce ok aky _oaka foiiotea _y ‘prckpf
oeveaip qee qore Cokprmeo Remooqp foo qeaq commakyfp crpqomeopo
Teorpakap of forpqoaqea cokprmeop evekqraiiy commekqea ok aka
iikkea qo my _iodl payikdl ‘I adoeeof Teey teoe a ieaaikd ikaicaqoo
of Deiifp moo_iempl teice qee commaky – aka akaiypqp aka oemooqeop
coveoikd iq – peoria eave eeeaeao My pqooy ekaeal I qeordeql qeaq
Ardrpq teekl afqeo oeqrokikd qee Deii aka _ryikd a Macl I _ioddea
ak omek ieqqeo qo Miceaei Deii prddepqikd eip commaky oeaa _iodpl
toiqe _iodpl apk crpqomeop foo driaakcel aka ‘goik qee cokveopaqiok
Tee foiiotikd Amoiil Deii gDELLh aia goik qeaq cokveopaqioko Iq
aipmaqceea qecekiciakp qo oeace orq qo commiaikikd _ioddeop aka
poive qeeio moo_iempl eaokikd mieapakqiy promoipea _rzz ik oeqroko
Teaq Jriyl Deii pqaoqea iqp Dioecq/Deii _iodl teeoe iq nrickiy eaa qo
aeai tiqe a _rokikdn_aqqeoy ippre aka teeoe ceief _ioddeo Liokei
Mekceaca dave qee commaky a foakk aka coeai_ie ermak voiceo Lapq
Fe_oraoyl Miceaei Deii iarkceea IaeaPqoomocoml apkikd crpqomeop
qo qeii qee commaky teaq qo aoo Deii ip foiiotikd qeeio aavicel peiiikd
Likru commrqeop aka oearcikd qee moomoqiokai ‘_ioaqtaoef qeaq
ciodp maceikepo Toaayl Deii evek eka_iep crpqomeop qo oaqe iqp
Hap Deii oeaiiy doqqek qee _iod oeiidiok? I oecekqiy vipiqea qee
commakyfp Rorka Rock gTXh eeaanraoqeop qo fika orqo Forkaeo
Deiil teo qook _ack qee CEL oeikp ik Jakraoyl ackkotieadep iqp
moo_iemp – ‘We pcoetea rml oideq?f Brq qeek ee pqaoqp qo porka iike
a _ioddeo eimpeifr ‘Teepe cokveopaqiokp aoe doikd qo occro teeqeeo
yor iike iq oo koql LK? Weiil ao yor takq qo _e maoq of qeaq oo koq?
My aodrmekq ip yor a_poirqeiy aoo Yor cak ieaok foom qeaqo Yor cak
immoove yoro oeacqiok qimeo Aka yor cak _e a _eqqeo commaky _y
Deiifp toopq moo_iem eaa _eek qeaq crpqomeop teoe eavikd qoo
maky of qee tookd cokveopaqiokp tiqe qoo maky peovice qecekiciakp
ik qoo maky corkqoiepo ‘Iq tap a oeai mepplf cokfeppep Dick Hrkqeol
foomeo eeaa of makrfacqroikd aka kot eeaa of crpqomeo peoviceo
Deiifp DNA of copqncrqqikd ‘doq ik qee taylf Hrkqeo paypo ‘Ik ooaeo qo
_ecome veoy efficiekql I qeikk te _ecame ikeffecqiveof
Hrkqeo eap ikcoeapea peovice pmekaikd 02 meo cekql crq orqporocikd
maoqkeop foom .1 qo g gaka ip eeaaea qo 0hl aka oeqoaikea pqaff qo
qake ok mooe moo_iemp aka oepmokpi_iiiqy geideeoneka qecep cak
pcoam qeeio meoke pcoimqp8 qecep ik oqeeo corkqoiep ieaok emmaqeyho
Corciaiiyl Hrkqeo aipo pqommea corkqikd qee ‘eakaie qimef meo caii
qeaq orpeea oemoepekqaqivep aka moqivaqea qeem qo qoakpfeo crpqn
omeop po qeey toria _e pomeoke eipefp moo_iemo Aq Deiifp toopql
mooe qeak ilsss of qee 1sslsss crpqomeop caiiikd eace teek prffeoea
qoakpfeop mooe qeak pevek qimepo Toaayl qee qoakpfeo oaqe eap faiiek
foom 12 meo cekq qo .5 meo cekqo Not Hrkqeo qoackp qee mikrqep
meo oepoirqiok of a moo_ieml teice orkp ik qee 1spo Hip favoroiqe
acookym makqoa gamokd makyh ip RI.r oepoive ik oke caiio gAmmie
gAAPLh ciaimp iq oepoivep 6s meo cekq of moo_iemp ik oke caiioh He ip
aipo eumeoimekqikd tiqe orqoeace enmaiip aka ceaqqy meoke caiip qo
2lsss peiecqea Net Yookeop _efooe moo_iemp pqoikel qoyikd qo oemiace
qee _ooqeeonikniat ap qeeio qorpqea aavipeoo
Tee corciai tooa yor eeao aq Deii ip ‘oeiaqiokpeimof Deii _ioddeo
Mekceaca eap iea qee ceaode ik cokvikcikd _ioddeop qeaq ‘oeai
meomie aoe eeoe qo iipqeklf aka po ee aiiidekqiy oepmokap aka iikkp
qo coiqicpl aka eoiap rm eip eka of qee cokveopaqioko ‘Yor cakfq fake
iqlf ee paypo Deiifp qeam ip pqakceikd qee flot of _aa _rzzo By Deiifp
meaproel kedaqive _iod mopqp a_orq iq eave aoommea foom 16 meo
cekq qo // meo cekqo Aka qee Deii Heii mopqp ok my _iodl teice
rpea qo come rm eide ok a Goodie peaoce foo qee commakyl aoe
kot oeiedaqea qo pecokanmade peaocenekdike Pi_eoiao ‘Teaq ceakde
ik meocemqiok grpq aoepkfq eammek tiqe a moepp oeieapelf Mekceaca
Brq oeaiiqy pqiii eap qo caqce rm qo meocemqioko To qeip aayl I deq
_iod commekqp aka enmaiip foom aipdorkqiea Deii crpqomeopo Tee
Ukiveopiqy of Miceidakfp PC paqipfacqiok pcooep peot Deii aoommikd
foom i5 meo cekq ik /ssg qo i1 meo cekq qeip yeaoo Ikqeokai Deii
meaproemekqp peotea paqipfacqiok tap acqraiiy mrce toope qeak
qeaqo A yeao adol iq tap 25 meo cekq amokd cooe rpeopl evek ioteo
ik qee eide ekao Teaql Hrkqeo paypl maae qee _opp ‘do _aiiipqicof
Toaayl Hrkqeofp meaproemekqp peot paqipfacqiok amokd eideneka
crpqomeop aq mooe qeak 5s meo cekq aka amokd cooe cokprmeop aq
i1 meo cekq – krm_eop qeaq ee payp mrpq froqeeo immooveo ‘I qeikk
teaq qee We_ eap _oordeq ip qee voice of qeaq /2 meo cekqlf Hrkqeo
Brq qee ommooqrkiqiep coeaqea _y qee cokveopaqiok do fao _eyoka
aorpikd fioepo Tee cakq amokd euecrqivep qoyikd qo miay qee We_ /os
dame ip qeaq qee crpqomeo ip ik ceaodeo Weiil if yor oeaiiy meak qeaql
if yor ceae cokqooi qo yoro crpqomeopl qeey cak aaa qoemekaorp
vaireo Deiifp crpqomeop koq okiy make mooarcq prddepqiokp aka taok
of moo_iempl qeey eeim feiiot crpqomeop fiu qeemo Toaayl crpqomeop
peaoe qeeio kkotieade ik po maky tayp qeaq Deiifp qeam payp qee
To eka_ie coiia_ooaqiokl qee commaky ip pqaoqikd tikip qeaq
rpeop cak eaiq qodeqeeoo To ekcoroade ikqeoacqiokl Deii miakp qo
eumeoimekq tiqe ioyaiqy moodoampl oetaoaikd dooa crpqomeop tiqe
difqpl ommooqrkiqiep qo meeq Miceaeil peovice rmdoaaepl aka moppi_iy
aipcorkqpo I apk teeqeeo qeeyfa commekpaqe eeimfri rpeopl coeaqikd
Brq Makipe Meeqal eeaa of encommeocel ip rkcomfooqa_ie tiqe
maymekql feaoikd iq mideq commoomipe qee coeai_iiiqy of qeepe
crpqomeop ik qeeio commrkiqiepo Aka coeai_ie aavocaqep aoe aq qee
eeaoq of qee pqoaqedy Deiifp ket ceief maokeqikd officeol Maok Jaovipl
ip aevipikdo ‘By iipqekikd qo oro crpqomeoplf ee paypl ‘qeaq ip acqraiiy
qee mopq meofecq foom of maokeqikd yor coria eaveof
I cokqeka qeaq qeip maokp a frkaamekqai peifq ik qee oeiaqiokpeim of
crpqomeop tiqe commakiepo Deii aka iqp crpqomeop aoe coiia_ooaqikd
ok ket foomp of cokqekq aka maokeqikdl _rq koqe qeaq qeey aoe
Miceaei Deii moeaicqp qeaq crpqomeo oeiaqiokpeimp tiii ‘cokqikre
qo _e mooe ikqimaqeof He evek pmeakp of ‘concoeaqiok of mooarcqp
aka peoviceplf a oaaicai koqiok foom a diakq makrfacqroeoo ‘Ifm proe
qeeoefp a ioq of qeikdp qeaq I cakfq evek imadikel _rq oro crpqomeop
cak imadikelf Deii paypl pqiii porkaikd veoy _ioddipeo ‘A commaky
qeip pize ip koq doikd qo _e a_orq a cormie of meomie comikd rm tiqe
iaeapo Iqfp doikd qo _e a_orq miiiiokp of meomie aka eaokeppikd qee
Lkiike PR aka oemrqaqiok makademekql qeoorde mokiqooikdl akaiypikd
aka ikflrekcikd okiike cokveopaqiokpl eap _ecome a corciai maoq of aky
aidiqai maokeqeofp aopekaio Iq peovep qo oaipe yoro moofiiel aka qo _oipqeo
aka mooqecq qee eaoaneaokea okiike oemrqaqiok qeaq ip po eppekqiai qo yoro
Remak ip Ioeiakafp ikarpqoynfrkaea oodakizaqiok gkoq foo moofiqh teope aim iq ip qo
faciiiqaqe aka doot mackadikd oecyciikdo Ik aaaiqiok qo meeqikd Ioeiakafp oecyciikd
qaodeql Remak aipo eap a key ooie ik earcaqikd _rpikeppep aka eorpeeoiap tiqe
Teeoe aoe qto aipqikcq araiekcep qeaq Remak keeap qo commrkicaqe tiqer .h
cokprmeopr Remak keeap qo ikcoeape ataoekepp aka qee ievei of oecyciikd8 aka /h
oodakizaqiokp qeaq Remak qaodeqp ap mem_eopl teice ik qrok may qee oecyciikd feep
qo frka oecyciikd aka eeim Remak ork ap a pceemeo
Tee pqaqemekq of o_gecqivep ipr
qo ikcoeape qee oecyciikd meppade amokd a yorkdeol mooe aykamic araiekce8
qo coeaqe ak acqive ievei of ekdademekql aiaiodre aka cokkecqiok tiqe .5n qo
/2nyeaonoiap aka qo coeaqe a miaqfoom foo frqroe moodoammep8
qo meopokify qee Remak _oaka aka make iq mooe aqqoacqa_ie aka ammooacea_ie
qo moomoqe aka aoive qoaffic qeoorde qee Remak te_piqe8
qo mioooo qee qoaaiqiokai cammaidkp qeoorde a meaianoice eumeoiekceo
Wiqe qee .5n qo /2nyeaonoiap oo ‘aidiqai kaqivepf iq tap aeciaea qeaq rpe of ket
aidiqai meaia toria _e qee _epq tay of koq okiy oeaceikd _rq mooe immooqakqiy
ekdadikd tiqe a commrkiqy qeaq coria coeaqe a miaqfoom foo frqroe cammaidkpo
Iknaemqe oepeaoce aka focrp doormp teoe caooiea orql teice prmmooqea qee facq
qeaq ket meaia teoe a ket aka ikkovaqive tay qo ammeai qo qee yorqe maokeq ik
prmmooq of Remakfp ikfoomaqiok cammaidkpo
To eka_ie qtontay pymmeqoicai commrkicaqiokpl Piaqqeoy Commrkicaqiokp
aeciaea qo iarkce a ket meaia cammaidk qo prmmiemekq qeeio kaqiokai cammaidkpl
rpikdr .h a Remak Be_o made – pmecificaiiy rpea qo qaodeq qee .5n qo /2nyeaon
oiap8 aka /h a Remak _iod piqe – qaodeqea aq mooe coomooaqe ekqiqiep aka Remak
Tee Be_o made tap ikqeoacqivel frk aka aqqoacqea qee coooecq aemodoameic qeaq
A ‘Remakf pkik tiqe iodo tap aeveiomea epmeciaiiy foo qee piqel aka iikkp teoe
avaiia_ie koq okiy qo qee Remak te_piqe aka aky oeieapep ipprea _rq aipo qo
qee _iod piqel YorTr_e made aka iaqeo qee okiike cao_ok caicriaqoo qeaq tap
iarkceea iaqeo ik qee yeaoo
Tee Be_o made tap iocaqea aq oemakoecyciikdo_e_oocom aka tap acceppi_ie
qo qee mr_iico Iq tap eideiy ikqeoacqive ik qeaq iq eaa moiipl _iodpl a teiqe_oaoa
Teeoe tap ak ikfoomaqiok pecqiok qeaq eumiaikea teaq Remak ip aka teaq iq
Teeoe tap a _iod pecqiokl teice dave ioqp of ikfoomaqiokl tap oedriaoiy
A iaode keqtook of oveo .lsss foiekap tap foomeal teice ekproea qeaq a iaode
krm_eo of meomie teoe oedriaoiy aieoqea teek qee piqe tap rmaaqeao
Tee commekq aka teiqe_oaoa pecqiok aiiotea qtontay ikqeoacqiok tiqe
meomie ieavikd commekqp aka teiqe_oaoa aoatikdpo
Tee _iod piqe tap ork ap a pr_nmade aka iikk off qee Remak te_piqe aka tap
avaiia_ie aq eqqmrrrtttooemakoecyciikdo_iodpmoqocomro Aii qee cokqekq tap
ekqeoea _y Remakl aka aii oeieapep aka evekqp oeievakq qo Remak teoe mopqea
aka commekqea oko Teip piqe aiiotea mooe aka mooe peaoce ekdikep qo mick rm
qee _iod pidk aka qeip qeek tap iikkea _ack qo qee Remak eome madel eka_iikd
Remakfp coomooaqe meppade qo _e commrkicaqea ik a ket aka euciqikd tayo
Wiqe oveo 2lsss vipiqoop ik qee fiopq teekp afqeo qee iarkce aka tiqe oveo .lsss
rkinre foiekap qo aaqel qee Be_o piqe tap a doeaq prcceppo Ap teii ap acceppikd
qee madel vipiqoop ikvepqea qime aka effooq ik ieavikd commekqpl aoatikd micqroepl
akpteoikd nrizzep aka qakikd moiip – aii tiqe a oecyciikd qeemeo Wiqe Remak
pqorddiikd qo ekdade tiqe yorqe mopqnmoimaoy aka mopqnpecokaaoy earcaqiokl
qee iaode rmqake of qeioanievei pqraekqp acceppikd Be_o aiiotea Remak qo froqeeo
ikqeoacq tiqe a aemodoameic qeaq qeey cokpiaeoea qeey eaa kediecqeao
Tee pqaqipqicp _eiot teoe acceppea ik Maoce /ss5 gpiqe iarkceea Lcqo_eo
oveo .ilsss piqe vietp8
oveo .lsss foiekap8
oveo .ss YorTr_e viaeo vietp8
ikqeokaqiokai rpeop foom qee Ukiqea Pqaqepl qee UKl Geomaky aka Foakceo
Akoqeeo o_gecqive of qeip cammaidk tap qo ikcoeape vietp qo Remakfp officiai te_piqe
gtttooemakoieho Week akaiypikd qee vietp oveo qee corope of qee cammaidk g0.
Lcqo_eo /ssi qo .0 Maoce /ss5h tiqe qee pame meoioa ik qee moeviorp yeaol ak
ikcoeape of oveo ./lsss made immoeppiokp tap o_peoveao Wiqe ko okiike aaveoqipikd
emmioyea _y Remakl mrce of qeip ikcoeape cak _e aqqoi_rqea qo Piaqqeoyfp ket
Ciiekqr Remak Maokeqikd Makadeol Daooeii Coote
Piaqqeoy Commrkicaqiokp Accorkq Dioecqoor Eoik Kekkeay
eqqmrrr tttooemakoecyiikdo_e_oocom
Fidroe 5o0
Ioipe oecyciikd oodakizaqiok Remak rpea qee momriao pociai meaia
miaqfoom Be_o qo ekdade tiqe iqp .5–/2 yeao oia qaodeq araiekce ap maoq of qeip
maoqkeopeimp
Give me a peq of doif cir_pl foepe aio aka a _earqifri maoqkeo aka yor cak
keem qee cir_p aka qee foepe aio
Ik qeip ket tave of qecekoiodyl yor cakfq ao iq aii yoropeifl yor eave qo foom
Week yor oeace qee eka of qeip ceamqeo yorfii eave akpteop qo qee
Weaq ip a pqoaqedic maoqkeopeim aka eot aoep iq took?
Woria a pqoaqedic maoqkeopeim priq my _rpikepp?
Hot ao I do a_orq peqqikd rm a pqoaqedic maoqkeopeim?
Weaq ip affiiiaqe maokeqikd aka eot aoep iq took?
Weaq cak affiiiaqe maokeqikd ao foo my _rpikepp?
Affiiiaqe maokeqikd aka pqoaqedic maoqkeopeimp
Recodkizikd ommooqrkiqiep foo
pqoaqedic maoqkeopeim
Ik qee cokqeuq of aidiqai maokeqikdl ‘pqoaqedic maoqkeopeimpf aoe mopq
ofqek aefikea _y a aeai _eqteek qto goo mooeh maoqiep teeoe qee aepioea
orqcome ip a tik–tik foo aii cokceokeao Iaeaiiy a pqoaqedic maoqkeopeim
peoria _e a_orq pykeodyr aii maoqiep peoria come orq of qee oeiaqiokpeim
Lke tay qo vipraiize a pqoaqedic maoqkeopeim ip ik a _oickpnakanmooqao
‘oeqaiif cokqeuqr prmmiieop oekq pmace ik eidenqoaffic aemaoqmekq pqooep ik
ooaeo qo peii qeeio mooarcqp oo peovicep qo crpqomeop teo vipiq qeaq pqooeo
Tee pqooe _oikdp ik qee qoafficl prmmiieop peii qeeio taoepl qee crpqomeo
deqp mooe ceoice – eveoy_oay tikpo
Aimopq euacqiy qee pame moocepp occrop okiikeo A te_piqe qeaq aqqoacqp
iaode voirmep of qoaffic tiii peek orq iokdnqeom maoqkeopeimp tiqe prmmiieop
qo oekq pmace ik pecqiokp of qeeio te_piqe8 aq qee pame qimel okiike oeqaiieop
oo ‘enqaiieopf aoe iookikd foo aaaiqiokai okiike ‘vekrepf qo meaaie qeeio
taoepo Week qeey come qodeqeeo ik qee oideq ciocrmpqakcep yor eave aii
qee ikdoeaiekqp foo a mrqraiiy _ekeficiai pqoaqedic maoqkeopeimo Lf coropel
qee g1nmiiiioknaoiiao nrepqiok ik aii of qeip ip eot qo adoee qee _aiakce of
Lkiike pqoaqedic maoqkeopeimp rpraiiy do pomeqeikd
A iaode mooqai tiqe a miiiiok vipiqoop meo aay peiip ikvekqooy gpmaceh ok
iqp piqe qo a qoavei commaky qo aaveoqipe iqp mooarcqp aka pmeciai offeopo Ik
qeaq pcekaoio qee _roaek of oipk ip ekqioeiy tiqe qee qoavei commaky – iq
ip mayikd qo aaveoqipe ok qee mooqaifp te_piqe ik qee eome of aqqoacqikd
ket crpqomeopo Brql taiq a mikrqel ipkfq qeaq grpq a foom of okiike
Yepl eucemq qeaql ik ooaeo qo miqidaqe pome of qee oipkl qee qoavei commaky
may kedoqiaqe tiqe qee mooqai qo ioteo qee copq of oekqai ik euceakde foo
ceoqaik ikcekqivepo Tee ikcekqive coria _e eucirpive mooarcqp oo offeop
foo qee mooqaifp rpeop gikcoeapikd qee meoceivea vaire of qee mooqai piqel
Wiqe a qakdi_ie mrqrai _ekefiq ok qee qa_iel qeeoefp a dooa ceakce qee
mooqai piqe tiii _e qemmqea qo oearce qee oenrioea aaveoqipikd ikvepqmekq
draoakqeep foo qeeio rpeop ik oeiaqiok qo a pmeciai offeo – moppi_iy
a oevekre peaoe of _rpikepp accorikd foom qee cammaidkl teice cak
a iokdnqeom aeai qeaq cak draoakqee mooqai otkeop a eeaiqey RLIo
Becarpe mooqai otkeop kot eave a vepqea ikqeoepq qeey aipo adoee qo ao pome
Hoia okl qeorde – aoepkfq qeaq pmack a iiqqie of pmokpoopeim? Tee
_roaek of oipk ip pqiii aimopq commieqeiy tiqe qee enqaiieoo Weiie qeeoe
may ceoqaikiy _e pome vaire ik qee ‘eucirpiviqyf eiemekq of qee aeail iq
pqiii aoepkfq feei _aiakceal _ecarpe ok qee _apip of ko ‘_rpikepp _eikd
qoakpacqeaf qee okiy oeai iopeo ip qee meoceakq – ik oro cape qee qoavei
commakyo Aka if iqfp a iokdnqeom aeai qeaq aoepkfq _oae teii foo iqo
A pqoaqedic maoqkeopeim peoria _e cieaoiy _aiakcea ok _oqe piaepl tiqe
oipk _eikd peaoea qeoordeorqo Jrpq _ecarpe a mooqai eap miiiiokp of rpeop
aka a moemirm foo aaveoqipikd pmace ok iqp piqel qeaq aoepkfq meak iq
ip doikd qo _e toope off _y aaomqikd a oevekrenpeaoe ammooace oaqeeo
qeak oke qeaq cokpipqp of draoakqeea capeo Teaq viet may koq _e qee oke
oedriaoiy meaaiea _y mooqai otkeop aoorka qee tooial _rq kokeqeeiepp iq
Proeiy qee aim of mooqai otkeop peoria _e qo maikqaik aka doot qoaffic
qo qeeio piqel ekproikd qee cokqekq ip rm qo aaqe aka rm qo pcoaqce aka
qeaq qeey offeo rpeop pomeqeikd of oeai vaire – ik qeaq oepmecq qeeyfoe iike
dooa oianfapeiokea meaiao Hotl qeekl aoep iq priq rpeop if qee piqe offeop
a peoiep of eucirpive offeop _ackea _y maokeqeop aka riqimaqeiy maia foo
_y qee eideepq _iaaeo? Ik a tooal iq aoepkfql _rq iqfp a moacqice qeaq eap
_eek oife amokd te_piqep qeaql rkaeopqakaa_iyl eave _eek focrpea ok
rpikd eveoy qoick ik qee _ook qo mauimize aaveoqipikd oevekre ok qee
piqel ofqek ekqicikd maokeqeop tiqe qeaq qioea oia foomria of aaveoqipikd
mapnreoaaikd ap eaiqooiai goo pmeciai offeoph ik ak effooq qo _oipqeo
aaveoqipikd ommooqrkiqyo
Heoefp ak euammieo
Damiak Ryak peaoep fiopqneaka eumeoiekce of
pqoaqedic maoqkeopeimpr
Ik /ssi I pmekq peveoai mokqep tookikd ik qee Eroomeak aka Nooqe
Ameoicak maokeqp qoyikd qo pecroe ‘pqoaqedic maoqkeopeimpf foo a
ciiekq ik qee okiike viaeo damikd pecqooo Mopq eidenqoaffic piqep toria
qeoot ik ak omekikd dam_iq aiokd qee iikep ofr ‘Weiil yorfii keea
Affiiiaqe maokeqikd aka pqoaqedic maoqkeopeimp
qo dive rp qto miiiiok _rckpof Depmiqe my _epq effooqp qo mikimize
cape orqiayl iq aiakfq qake me iokd qo oeaiize qeaq qeepe piqep aiakfq
maoqicriaoiy caoe
ammeaoea ok qeeio piqepr qeeio go_ tap qo fiii qee
pmace avaiia_ie aka dekeoaqe oevekrel aka qeey teoe aoikd qeaq go_
Ukaeqeooea I oeaiizea qeaq I eaa qo qake a aiffeoekq qackl aka
ammooaceea qee piqep tiqe a ‘cokqekqf oaqeeo qeak a ‘commeociaif
akdieo Eppekqiaiiy I tap peekikd qeeio adoeemekq aka ekaoopemekq
qeaq ‘Yepl qeip viaeo damep iaea tiii aefikiqeiy _e of ikqeoepq qo oro
vipiqoopof Aiqeorde qeip tap a fao mooe ia_ooiorp ammooacel iq tookea
mrce _eqqeo foo rpl aka ap a oepriq te forka pome oeaiiy tooqeteiie
pqoaqedic maoqkeopeimp tiqe mikimai cape orqiay aka a dekrike
My aavice qo maokeqeop peekikd pqoaqedic maoqkeopeimp tiqe eiden
Do koq ekqeo ikqo iokdnqeom aooakdemekqp tiqeorq
friiy qepqikd
qee piqe
fiopqo Teip ip qee oeai _earqy of aidiqai maokeqikd – qee
qepq _efooe yor ikvepq
If yor ao aeciae qo do foo a iokdnqeom aeail make proe qeip ip
doikd qo _e of okdoikd ikqeoepq qo qee eka rpeopo Vaoy qee cokqekq8
ceakde yoro offeop oedriaoiy8 rpe peapokaiiqy oo oqeeo feaqroep qo
miu qeikdp rmo Yor aokfq takq qo eka rm tiqe qee pame meppadel
Taik qo qee piqefp oqeeo pqoaqedic maoqkeop – fika orq eot iokd
aeaip eave _eek ik miace aka eot qeey vaire qee appociaqioko Apk
qeem eot qeey do a_orq qoackikd meofoomakcel eqco If moppi_iel
fika orq teice pqoaqedic maoqkeopeimp qeey
ko iokdeo
ork ok qee
piqel aka teaq eammekeao Maokeqeop cak _e nriqe draoaea tiqe
qeip kika of ikfoomaqiokl po yor may koq deq iq – _rq if yor cak
Adoee eot meofoomakce tiii _e meaproea foom aay okel aka
ekproe yoro aaveoqipikd aka moomoqiokai meppadep aoe friiy
‘qaddeaf qo qoack aii keceppaoy aaqa – oemem_eol iqfp koq a_orq
ciickp8 iqfp a_orq acqrai cokveopiokpo
Be moemaoea qo aipciope moofiq maodikp8 peek qo _riia a ciopel
qoakpmaoekq oeiaqiokpeim tiqe qee piqel a oeiaqiokpeim teeoe _oqe
maoqiep friiy rkaeopqaka qee commeociai oeaiiqiep aka qee mrqrai
_ekefiq ikvoiveao A iiqqie _iq of maqiekce aka commiqmekq rm
Affiiiaqe Maokeqikd ip a te_n_apea maokeqikd moacqice ik teice a _rpikepp
oetaoap oke oo mooe affiiiaqep foo eace vipiqoo oo crpqomeo _oordeq a_orq
_y qee affiiiaqefp maokeqikd effooqpo
Affiiiaqe maokeqikd ip aipo qee kame of qee ikarpqoy teeoe a krm_eo
of aiffeoekq qymep of commakiep aka ikaiviaraip aoe meofoomikd qeip foom
of ikqeokeq maokeqikdl ikciraikd affiiiaqe keqtookpl affiiiaqe makademekq
commakiep aka ikneorpe affiiiaqe makadeopl pmeciaiizea 0oa maoqy vekaoopl
aka vaoiorp qymep of affiiiaqeprmr_iipeeop teo moomoqe qee mooarcqp aka
peovicep of qeeio maoqkeopo
Affiiiaqe maokeqikd oveoiamp tiqe oqeeo ikqeokeq maokeqikd meqeoap qo
pome aedoeel _ecarpe affiiiaqep ofqek rpe oedriao aaveoqipikd meqeoapo
Teope meqeoap ikcirae oodakic peaoce ekdike omqimizaqiokl maia peaoce
ekdike maokeqikdl emaii maokeqikd aka ik pome pekpe aipmiay aaveoqipikdo
Lk qee oqeeo eakal affiiiaqep pomeqimep rpe iepp ooqeoaou qecekinrep iike
mr_iipeikd oevietp of mooarcqp oo peovicep offeoea _y a maoqkeoo
Ik pimmiipqic qeompl qeeoefooel affiiiaqe maokeqikd ip qee moacqice of aoivikd
Weeoe aia aii qeip pqaoq? Promoipel promoipel iqfp oro foiekap foom qee
oiaepq _rpikepp ik qee tooia adaik Teip qimel qeordel te aokfq keea
qo qoavei ap fao ap akciekq Pommeii qo fika qeemr a nrick eaqnqim eeoe qo
Cy_eoeooqicaocoml teice ip tiaeiy eeoaiaea ap qee piqe qeaq ikqooarcea
Aq a mooe ‘famiiynfoiekaiyf ieveil CDNot tap qee fiopq piqe qo oeaiiy make
gpoooyl coriakfq oepipqh orq of qeip qyme of moodoammeo Iq iarkceea iqp
affiiiaqe maokeqikd ikiqiaqivep ik .661l aka tap pook foiiotea _y meoeamp
qee mopq famorp okiike affiiiaqe maokeqeo of qeem aiil Amazokl aka maky
oqeeopo Ap ip po ofqek qee cape tiqe aky ket foom of meaial mook fleuep
iqp maokeqikd mrpciep fiopq aka ip oamiaiy foiiotea _y eaoiy aaomqeop aka
qeek ‘okiike qoakpacqiokai _oakapf _efooe qee oepq of qee tooia qorkaie
a_oaoao Rideq kotl affiiiaqe maokeqikd ip veoy mrce qee pqamie aieq of
aariql damikd aka oeqaii piqep acoopp qee te_l _rq iq ip oamiaiy euqekaikd
iqp oeace ikqo oqeeo veoqicai maokeqp iike mo_iie meokep aka fikakcel
teice aoel ikciaekqaiiyl qee eideepqnpmekaikd caqedooiep ik dio_ai okiike
Affiiiaqe maokeqikd ip pqiii qoeaqea _y maky ap a _iq of a aaok aoq tiqeik
qee oveoaii maokeqikd miuo Maky _oakap aoe taoy of qee moqekqiai foo
Affiiiaqe maokeqikd aka pqoaqedic maoqkeopeimp
mipoemoepekqaqiok aka peek oeapproakcep ok a oakde of ipprepl ikciraikd
pecroiqyl foara aka
‘Boaka _iaaikdf ip qee qeom rpea qo aepcoi_e qee moacqice of affiiiaqep
_ryikd keytooap ok PPC moodoammep oeiaqikd aioecqiy qo _oakap oo
qoaaemaokpl tiqe qee poie o_gecqive of aoivikd qoaffic qotaoap qee _oaka piqe
aka dekeoaqikd ikcome foo qee affiiiaqeo Maky maokeqeop takq qo maikqaik
cokqooi oveo qeeio otk _oaka kamepl _eiievikd qeaq qeip ipl ik eppekcel
qoaffic qo _edik tiqe aka qeaq affiiiaqep oo oqeeo maoqkeop peoria pqay atay
foom qeepe maoqicriao keytooap aka focrp ok mooe ‘iokdnqaiif keytooa
meoapep qo aoive qoaffico Ik oqeeo tooapl pome maokeqeop aokfq takq qo
Lqeeop aoe mooe ekqerpiapqic a_orq affiiiaqe maokeqikd aka oedaoa iq ap
ak ikqedoai maoq of qeeio oveoaii okiike maokeqikd omeoaqiokpo Lk qee mirp
Fidroe 6o.
A aiadoam aemicqikd eot _apic affiiiaqe maokeqikd tookpo
Foo pimmiiciqy qeip aiadoam peotp a ‘ao iq yoropeiff affiiiaqe aooakdemekql
teeoe qee te_ meoceakq ip orkkikd iqp otk affiiiaqe moodoammeo Teikdp
cak deq a iiqqie mooe commiicaqea teek ak affiiiaqe keqtook acqp ap ak
ikqeomeaiaoy _eqteek meoceakq aka cokprmeol _rq qee _apic moemipe ip
piael affiiiaqe maokeqikd offeop yor a oeaaynmaae paiep fooce omeoaqikd ok a
oetaoa oo commippioknokiy _apip – ik ak ade teek maokeqeop cokqikrorpiy
Lk qee kedaqive piae qeeoe aoe miekqy of ceaiiekdep prooorkaikd
meaproemekql aka a iack of cieao commrkicaqiok ceakkeip _eqteek
affiiiaqep aka _oakapo Foo euammiel pay a crpqomeo ciickp ok a pmeciai
offeo ok ak affiiiaqe piqel okiy qo aipcoveo ok aooivikd aq qee _oaka piqe
qeaq qee offeo eap aioeaay eumioea – qeaqfp _aa ketp foo qee affiiiaqe aka
foo qee _oakal _ecarpe _oqe iope oevekre moqekqiail _rq mooe peoiorpiy
qeey aipo aiiekaqe a crpqomeol meoeamp foo dooa gakal oemem_eol okiike
cokprmeop aoe eideiy accommiipeea teek iq comep qo ieqqikd qeeio meeop
Toaay qeikdp aoe pqaoqikd qo eoq rm ok qee affiiiaqe fookqo Eaoiy ik /ss5
Time Waokeofp ALL acnrioea affiiiaqe keqtook _ryoaql aka ik qee qoavei
pecqoo Eumeaianotkea ToimAavipoo acnrioea Hoiiaayp Waqceaodl aeaip
qeaq aemokpqoaqe eot peoiorpiy ikvepqoop aoe qoeaqikd qee teoie affiiiaqe
Brq teo aoe qeepe meomie?
Tee mopq
_apic affiiiaqep
aoe ikaiviaraip goo commakiep ork _y ikaiviaraiph
oo iaodeo oodakizaqiokp teo ieveoade qeeio te_ moomeoqiep qo prck qoaffic
foom aoorka qee te_ aka qeek mrpe qeaq qoaffic orq qo _oaka piqep ik
oeqrok foo commippioko A ciick ok ak affiiiaqe piqe cak may eakapomeiy foo
eidenvaire qoakpacqiokpo Lke te_ eopqikd commakyl foo euammiel mayp iqp
affiiiaqep rm qo agss foo ket _rpikeppo Mooe qoaaiqiokai affiiiaqepl prce ap
mokeo ooomp aka capikopl may rm qo a1ss foo a ket accorkq aka a aecekq
peaoe of aii oevekre eaokea qooo Po qeeoefp miekqy of ikcekqiveo
Affiiiaqep may _e cokpiaeoea _y pome ap qee _oqqom feeaeop ik qee
affiiiaqe ecopypqeml _rq qeey aoe a viqai commokekq ik aceievikd aky pooq of
pcaie qeoorde ikvepqmekq ik qee affiiiaqe maokeqikd ceakkeio Yor peoria
iook afqeo yoro affiiiaqep ap teii ap yorfa iook afqeo yoro otk paiep fooceo
Enraiiyl qee adenoia aaade ‘Be taoy of pqoakdeop _eaoikd difqpf ammiiepl
aka yor peoria make proe yor eave cokqooip aka meaproep ik miace qo
mokiqoo yoro affiiiaqepr qeeoe ip ko moikq ik pidkikd rm .ss affiiiaqep teo
Movikd rm a koqcel yor eave teaq aoe kkotk ap
o Teepe
toria qymicaiiy ikcirae moice commaoipok piqep iike mokeyprmeomaokeqo
com aka moiceorkkeoocom ap teii ap ioyaiqy piqep iike qee Ioipenotkea
midp_ackocom gqee qeom ‘ok qee midfp _ackf ip aeoivea foom ak oia Gaeiic
eumoeppiok qeaq eppekqiaiiy meakp pomeoke ip ‘ok qo pomeqeikd dooafho
Prmeonaffiiiaqep ao moeqqy mrce qee pame qeikd ap affiiiaqepl _rq ok a mrce
Affiiiaqe maokeqikd aka pqoaqedic maoqkeopeimp
iaodeo pcaieo Commakiep iike Encokveopiokpl foo euammiel omeoaqe ap
prmeonaffiiiaqep foo magoo _oakap prce ap Deiil Boiqipe Gap aka PKY ik qee
UK maokeqo Teey aoe veoy mrce maoq of qee maokeqikd frokiqroe foo qee
_oakap qeey oemoepekql aka aoe r_inriqorp miayeop ik qee veoqicai maokeqp
qeaq eave _eek nrick qo em_oace qee ommooqrkiqy moepekqea _y affiiiaqe
maokeqikdr fikakcel eiecqookicpl qoavei aka oeqaii goikikd qee aioeaayn
epqa_iipeea _apqiokp of capikopl damikd aka mooko Tee pcome of affiiiaqe
maokeqikd cokqikrep qo dootl tiqe oqeeo pecqoopl prce ap fapeiokl deqqikd
Piqqikd a_ove prmeonaffiiiaqep ik qee eieoaocey aoe qee
affiiiaqe keqtookp
– qeepe aoe pidkificakq ekqeomoipep iike Commippiok Jrkcqiok aka
ToaaeDor_ieol aka maky oqeeop qeaq pmeciaiize mroeiy ik affiiiaqe maokeqn
Lke euammie te ekcorkqeoea aq qee /ss5 Ikqeokeq Wooia peot ik
Lokaok tap qee UPnotkea Affiiiaqe Repmokpe Neqtook8 qeeio moomopiqiok
ip veoy pqoaideqfootaoao Lkce yor aoe peq rm ap a ciiekq aka qeey cokarcq
pome ikiqiai qepqikd ok peaoce qeomp gqo fika orq teaq keytooap mrii
oeievakql qaodeqea qoaffich qeey cokkecq yoro _oaka qo a eidenmeofoomikd
okiike keqtook of affiiiaqep focrpea ok deqqikd oepriqpo Teey tiii took
ciopeiy tiqe yor qo appepp qee omqimai ceakkeip qo mrii qaodeqea qoafficr
qeip coria _e enmaiil peaocel aipmiayl emeodikd meaia aka po oko Tymicai
moaeip of _rpikepp qeey prmmooq ikcirae copq meo ieaal copq meo paiel eqco
Tee keqtook aipo mooviaep ciiekqp tiqe oeainqime qoackikd aka oemooqikd
pypqempl ak eppekqiai ikdoeaiekq ik rkaeopqakaikd qee moteo of affiiiaqe
maokeqikd aka aipo ik aiiotikd maokeqeop qo deq a mooe accroaqe micqroe
Po teo iivep ik qeip ecopypqem? Cokprmeopl ciiekqpl affiiiaqepl prmeon
affiiiaqepl affiiiaqe keqtookp aka koq foodeqqikdl of coropel Goodie aka
qee peaoce ekdikep gteice porkap prpmiciorpiy iike a aoady .6isp oock
_akaho Demekaikd ok yoro viet of qee tooial Goodie tiqe iqp aipqoi_rqea
AaPekpe maynmeonciick moaei ip qee _iddepq affiiiaqe maokeqikd miayeo of
qeem aiio Teek adaikl ik qee tooap of qee doeaq Jeooy Reiqmakl foomeo
eeaa of aioecq maokeqikd tooiatiae foo Leo Brokeqqfpl ‘aq qee eka of qee
aayo o o iqfp aii aaveoqipikdfo
Tee oeapok affiiiaqe maokeqikd eap _eek po prcceppfri ip qeaq aaveoqipeop
may okiy foo qee iapq ciick oo qee mopq oecekq ciick qeaq coeaqep ak acqiok
– _rq ap qee _rpikepp dootp maky aoe pqaoqikd qo nrepqiok qeip tay of
meaproemekqo Teikk a_orq iq iike qeipr yor takq a ket priql po yor kim
aotk qo qee peompl qoy a peiecqiok okl qeek oeqrok eomel eeaa okiike aka
_ry oke euacqiy iike qee oke yor iikea ik qee peomo Tee nrepqiokr peoria
Ik qee affiiiaqe tooia qeip ip ak ippre qeaq aoepkfq iook iikeiy qo _e poivea
aky qime pookl _rq iq ip ok qee oaaaol aka ap okiike affiiiaqe maokeqikd
cokqikrep qo evoive qeeoe tiii _e eveonikcoeapikd moepproe qo fika a
Takikd oro peom pcekaoio aka ammiyikd iq qo okiike affiiiaqe keqtookikd
te pee ak enraiiy pketea pcekaoio rkfoiaikdo Yoro affiiiaqep cak aqqoacq
cokprmeop qo qeeio piqe qeoorde ikvepqikd ik pqrkkikd enmaii maokeqikd
cammaidkp aka qeeio eideiy eokea peaoce maokeqikd qecekinrep gqee
_epq affiiiaqep aoe euqoemeiy dooa aq qeipl tiqe maky orqmeofoomikd
_oaka te_piqep foo commeqiqive keytooa meoapep ik qee PERPpho Teey cak
earcaqe qeope cokprmeopl too qeem aka ekdade qeem qeoorde a eopq
of pmeciai offeopl eeim qeem qo commaoe moicepl ekdade tiqe qeem aka
_riia a oeiaqiokpeimo Aka qeek oro fickie foieka qee aidiqai cokprmeo doep
pqoaideq _ack ikqo a peaoce ekdikel qymep ik qee _oaka kame aka _ryp qee
mooarcq aioecq foom qee commaky te_piqeo Foo aii qeeio eaoa took aka
Teeoefp aipo qee ippre qeaql foom a maokeqikd ikvepqmekq pqakamoikql
iq ip corciai qeaq yorl qee maokeqeol kkot euacqiy teeoe qee acqrai ‘paief
tap maaeo Week aka teeoe aia qee cokprmeofp ievei of ikqeoepq ik
yoro mooarcq praaekiy mapp qee qimmikd moikq aka _ecome a aepioe qo
Frkaamekqaiiyl qee mooe te kkot a_orq qee pqemp cokprmeop do
qeoorde ik mroceapikd oro mooarcqpl aka qee froqeeo _ack te cak qoack
qeaq ikqeoacqiok _eqteek cokprmeop aka _oakap okiikel qee mooe tefii
pee ikvepqmekq peifqikd foom offlike qo okiike maokeqikdo Toakpmaoekcy
ik maokeqikd ip key ap te move foom qee eoa of ikqeoormqiok ikqo qee ade
Weaq aaveoqipeop peoria ao
Jo_ krm_eo oke ip qo coakk rm qee commrqeo aka eave a dooa iook
aoorka qeaq ikqeote_ qeikdamagido Euamike _oqe affiiiaqe piqep aka
oqeeo _oakap ik yoro maoqicriao pmaceo Yorfii nrickiy deq a feei foo
teeqeeo yoro mooarcq oo peovice ip priqea qo qee affiiiaqe maokeqikd
moaeio Teeoefp a dooa iipq of veoqicai maokeqp avaiia_ie ok ttto
Deciae if yor takq qo makade qee affiiiaqe moocepp ikneorpe oo orqn
poroce iq qo a qeioa maoqy iike ak affiiiaqe keqtooko Ikiqiaiiy yor coria
Affiiiaqe maokeqikd aka pqoaqedic maoqkeopeimp
aeciae qo qepq a peoiep of moomopiqiokp ikneorpe qo avoia mayikd feep qo
fikakce ak affiiiaqe keqtookfp ieaokikd crovel _rq if yorop ip a commokl
tiaeiy rpea mooarcq qeeoefp a dooa ceakce qee keqtook aioeaay kkot
Pqaoq off pmaii aka _riia iqo Tepq eveoyqeikdr coeaqive meppadepl aay
maoqpl ceakkeipl oediokpl eqco Yor may aipo keea qo epqa_iipe yoro
If yor aiiot affiiiaqep qo _ia ok yoro _oaka kame aka qoaaemaokp qo
dekeoaqe qoaffic iq ip immooqakq qeaq yor eave pome cokqooip ik miaceo
Yor may aeciae qo iimiq qeip qo yoro qom g_epqnmeofoomikdh affiiiaqep
okiyl foo euammieo Ap tiqe maky oqeeo qeikdp ik maokeqikdl qee Paoeqo
moikcimie ammiiepr 5s meo cekq of yoro oevekrep foom affiiiaqe ceakkeip
Meaproe ap mrce ap yor cako Weiie te may eave qo iive tiqe qee ‘iapq
ciickf meqoic foo a teiie yeql qoyikd qo rkaeopqaka qee qore moqekqiai of
Love yoro paiep qeamo Teeoe aoekfq maky piqraqiokp ik qee oeai tooia
teeoe yorfii fika a qeam of eumeoqp taiqikd qo eaka yor _rpikepp
foo teaq amorkqp qo veoy iiqqie ikvepqmekq ok yoro maoqo Peize qee
ommooqrkiqyl aka qoeaq yoro affiiiaqep ap maoq of yoro euqekaea
maokeqikd qeaml _ecarpe eppekqiaiiy qeaqfp teaq qeey aoeo
Ap iq _ecomep qordeeo qo commeqe foo cokprmeo mikanpeaoe ik qee aidiqai
maokeqmiacel _oakap aoe doikd qo keea aii qee foiekap qeey cak deqo Ik qee
frqroel affiiiaqe maokeqikd coria teii mepe tiqe maikpqoeam maokeqikd
qo foom a ey_oia maokeqikd iakapcamel teeoe qee maokeqeo ip ieaaeo of a
tiae aka vaoiea peoiep of paiep ceakkeipl eace aoikd iqp otk qeikdl eace
oke accorkqa_ie aka eace oetaoaea _apea ok meofoomakceo
Ik qee UK aioke affiiiaqe maokeqikd tap tooqe £0 _iiiiok ik /ssil rm 12
meo cekq yeao ok yeao gencokpriqakcyho Iqfp dootikd nrickiyl aka iqfp eeoe
qo pqayo
ToaveiAffiiiaqe – oveoviet of a prcceppfri affiiiaqe
ToaveiAffiiiaqe ip ak Ioipen_apea affiiiaqe moodoamme qeaq eeimp qoavei
commakiep qo peii qeeio mooarcqp okiike qeoorde a keqtook of affiiiaqe
te_piqe mr_iipeeop rpikd a copqnmeonacnripiqiok meairmo Teaq meakp
qeaq aaveoqipeop teo goik qee ToaveiAffiiiaqe keqtook may okiy teek
ak acqrai _ookikd
ip maaeo ToaveiAffiiiaqe tookp ciopeiy tiqe iaode
qoavei _oakap ikciraikd Goeoml qee Ioipe Hoqeip Feaeoaqiokl qee
Pqao Aiiiakcel e_ookeopl Toro Ameoical Prktayl qee Lorip Fiqzdeoaia
ToaveiAffiiiaqe eppekqiaiiy aoep qee foiiotikdr
mooviaep Ioipe qoavei prmmiieop tiqe ak okiike maokeqikd qooi qeaq
divep te_piqe otkeop ak ommooqrkiqy qo dekeoaqe aaaiqiokai
oevekre aka qo deq rpefril oeievakq aka rmnqonaaqe cokqekq foo
mooviaep aii ciiekqp gaaveoqipeop aka affiiiaqeph tiqe qoakpmaoekq
maikqaikp a oeiia_ie aka mooarcqive keqtook of mr_iipeeop8
eeimp mr_iipeeop qo iaekqify qee _epq ‘miuf of aa maoqkeop foo
moomoqep ket aaveoqipeop qo iqp keqtook of mr_iipeeopo
Tee ToaveiAffiiiaqe moodoamme rpep cookiep aka qadp gpee Ceamqeo
2h qo qoack aaveoqipeo paiep aka ieaapo Tee ToaveiAffiiiaqe cookiep
aoe rpea poieiy foo qee mromope of qoackikd meofoomakce aka mayikd
mr_iipeeop qee oeievakq commippiokp teek a cokprmeo commieqep
ak adoeea qoakpacqiok gie fiiip ik a ieaa dekeoaqiok foom oo makep a
_ookikdho Becarpe mooe qeak 66 meo cekq of aii ikqeokeq rpeop eave
cookiep eka_iea ik qeeio _ootpeopl cookiep mooviae a veoy effecqive
tay of qoackikd cokveopiokp foom qee ikiqiai ciicknqeoorde qo qee
Toavei prmmiieop rmioaa qeeio aaveoqipikd cokqekq qo qee ToaveiAffiiiaqe
pypqemo Iq coria _e qeuq iikkpl _akkeo oo aipmiay iikkpl oo evek a
commieqe _ookikd ekdikeo We_piqe mr_iipeeop cak peiecq qee maoqkeop
qeey takq qo feaqroe ok qeeio te_piqepl aka aoe oetaoaea fikakciaiiy
teekeveo a paie ip dekeoaqea qeoorde a oefeooai ooidikaqikd foom
qeeio piqel ap iokd ap qee qoakpacqiok eammekp tiqeik 0s aayp of qee
Weaq ToaveiAffiiiaqe ip eppekqiaiiy aoikd ip _ookeoikd qee oeian
qiokpeimp _eqteek aaveoqipeop aka mr_iipeeopl aka faciiiqaqikd ikaen
mekaekq makademekq of qeope oeiaqiokpeimpo Aavakce qoackikd
aka oemooqikd qecekoiody eeimp qo mikimize moqekqiai aipmrqep
Affiiiaqe maokeqikd aka pqoaqedic maoqkeopeimp
aka aiiotp _oqe aaveoqipeop aka affiiiaqep gmr_iipeeoph qo qoack
meofoomakce ik oeai qimeo ToaveiAffiiiaqe qoackp aka oemooqp ok a
tiae vaoieqy of meqoicpl ikciraikd immoeppiokpl ciickpl paiep aka paiep
vairepo Prmmiieop rmioaa qeeio cammaidk cokqekq okiy okcel aka
ToaveiAffiiiaqe makadep qee moocepp of epqa_iipeikd oeiaqiokpeimp
tiqe mr_iipeeop aka appidkikd rkinre qoackikd IDp aka aii of qee
Affiiiaqep eave accepp qo meqoicp ok meoceakq meofoomakcel
ikciraikd eaokikdp meo ciick gEPChl cokveopiok aka aveoade ammoovai
qimeo Foo eace aa coeaqivercammaidk qeeoe aoe aeqaiiea pqaqipqicp ok
immoeppiokpl ciickpl ciicknqeoorde oaqep gCTRhl eaokikdp meo ciick
ToaveiAffiiiaqe aemokpqoaqep eot ak effecqive affiiiaqe maokeqikd
moodoamme cak offeo a cieao tik–tik–tik foo prmmiieoprmaokeqeopl
L/ eap a iokdnpqakaikd ikvoivemekq ik qee mrpic pmacel aka qeoorde iqp aioeaayn
epqa_iipeea oeiaqiokpeim tiqe qee mrpic ikarpqoy L/ tap a_ie qo iarkce qee riqimaqe
qickeqikd commeqiqiok foo Bo_ Geiaoffp Live 5 evekqo Tee moomopai aimea qo prmmooq
qee ‘Make Poveoqy Hipqooyf cammaidkl oaipikd ataoekepp of Teioa Wooia moveoqyl
L/fp commrkicaqiok o_gecqivep teoer
qo aemokpqoaqe eot mo_iie qecekoiody cak _e rpea qo prmmooq qee mrpic
ikarpqoy foo oqeeo mo_iie acqiviqiepl ik aaaiqiok qo oikd qoke aka cokqekq
qo peot qeaq qee mo_iie cak _e rpea ap a fooce foo pociai dooa8
qo ekdade qee UK momriaqiok ik ekqeoikd qee commeqiqiok via qeuq qo tik qeeio
qo aipqoi_rqe .0slsss qickeqp ik a qtonteek qime foamel ik aavakce of qee
qo ekproe qeaq qee qickeqikd aaaea qo qee pekpe of occapiok ceammiokea _y
qee Baka Aia Torpq aka qee Live 5 Make Poveoqy Hipqooy cammaidko
Ik ooaeo qo meeq qee commrkicaqiok o_gecqivepl L/ aeveiomea a cammaidk
pqoaqedy qeaq moomipea qo coeaqe mapp ataoekepp of qee qeuq meceakic qeoorde
aii meaia ceakkeipo Teip tap qo ikcirae aeqaiip of eot qo ekqeol pqemp qo foiiot
aka eot qo coiiecq qee Live 5 qickeqpo Tee pqoaqedy tap aeveiomea qo ekproe qeaq
coveoade cokqikrea ik qee orknrm qo qee evekq aka qo eeim coeaqe a pekpe of
occapiok aoorka qee qeuq qickeqikdo
Aq 5 am ok g Jrkel a moepp cokfeoekce tap eopqea tiqe Bo_ Geiaofl aka a oeieape
tap ipprea acoopp aii meaial ikciraikd kaqiokai moeppl oaaio aka TV pqaqiokpl
akkorkcikd qee L/ qeuq qickeqikd meceakico gTee qeuq meceakic tap aeveiomea
via a ‘foeel keqtook ikaemekaekq commeqiqiokf qeaq oenrioea meomie qo akpteo a
Pqaqemekqp ok eot qee keqtook tap comikd aka qee ikiqiai qeuq krm_eop teoe
oeieapea qee foiiotikd aayo A foiiotnrm oeieape aeqaiiikd qee qoqai krm_eo of qeuq
ekqoiep tap oeieapea qo dekeoaqe froqeeo tiaepmoeaa coveoadeo Tickeq coiiecqiok
evekqp teoe oodakizea aq fladpeim L/ oeqaii pqooep qeoordeorq qee UKl tiqe _ooaacapq
coetp aka meoqodoameeop ik aqqekaakce ikqeovietikd qee fiopq crpqomeop qo coiiecq
Pqooy akdiep ok qee teoie cammaidk teoe aeveiomea foo ket meaia aka mo_iie
coooepmokaekqpo
Neaoiy /o. miiiiok meomie pekq ik meppadep ammiyikd foo qickeqp gaoorka islsss
of qeepe teoe pekq via mopqho Teip tap qee fiopq mapp qeuq qickeqikd evekq eveo
qo _e eeia ik qee UK aka peq a ket Grikkepp tooia oecooao
Aq meppadikd meakl L/ oeceivea g.. meppadep meo pecokao
Tee qickeq ioqqeoy oaipea oveo £0 miiiiok foo Live 5 aka aeiiveoea a faio aka fapq
tay qo aipqoi_rqe qee mrcenqoeaproea qickeqp ik a qtonteek tikaoto
A qoqai of 20 miecep of moikq meaia coveoade ammeaoeal qoqaiiikd ak aa vaire of
Lveo .ss miecep of _ooaacapq coveoade teoe aceieveal commrkicaqikd qee
qeuq meceakic aka qickeq coiiecqiok fidroepo
Tee Live 5 qickeqikd pqooy tap euqekpiveiy coveoea okiike _y oveo 2s ketpl
L/fp _oakaikd aka meppadikd teoe eeaviiy moepekq ik aii coveoadeo
Tee qickeqikd tookea – qeorpakap of meomie teoe ik Hyae Paok ok / Jriy
Teuq qickeqikd eap _ecome a key focrp foo L/ ap maoq of iqp mrpic pqoaqedy aka
eap pikce _eek prcceppfriiy ooiiea orq aq qee L/ Wioeiepp Fepqivaio
Uiqimaqe RLI tiii _e meaproea ik krm_eop of meomie teo eave a ceakce qo
ceakde qeeio iivep ap a oepriq of qee G5 moiiciep dekeoaqea qeoorde mr_iic
prmmooq foo Make Poveoqy Hipqooy aka Live 5o L/ tap maoq of a qeam of meomie
Affiiiaqe maokeqikd aka pqoaqedic maoqkeopeimp
Paiiy Cotaoyl Maokeqikd Dioecqool L/ UKr
Live 5 tap a iakamaok momekq foo mo_iie qickeqikd ik qee UKo Weiipq L/ aka
oqeeo omeoaqoop eaa fooecapq erde moqekqiai ik qeip qecekoiodyl qee oepmokpe
foo qee Live 5 evekq euceeaea oro doeaqepq eumecqaqiokpo
Giekk Makoffl Dioecqoo of Commrkicaqiokpl L/ UKr
/o. miiiiok meomie maae qeeio voicep eeaoa _y qeuqikd L/o Tee Live 5 mo_iie
qickeqikd miaqfoom tap koq okiy prcceppfri ik a iodipqicai pekpel _rq aipo
eeimea qee Live 5 forkaaqiok ceammiok qee carpe qo Make Poveoqy Hipqooyl
teice te aoe euqoemeiy moora qo _e a maoq ofo
Maokeqikd Dioecqool L/ UKr Paiiy Cotaoy
Dioecqoo of Commrkicaqiokpl L/ UKr Giekk Makoff
Aaveoqipikd adekcyr Coek e Woifel Lokaok
Foo eveoy iaea orq qeeoel qeeoefp a tay qo deq qo iqo Apk aaveoqipikdfp coeaqive
qeikkeop a_orq qeeio meopokai ooaa mamp qo Tee Akpteol aka yor cokfookq a
miu of feao aka _oavaaol ceiiiy iodic aka taom emoqioko Tee moocepp ip oke
maoq oeapokl oke maoq eeaoql aka oke g_idh maoq mroel pimmie ikqriqioko
gTeoekce Poiqoackh
Coeaqiviqy ip a qyme of ieaokikd moocepp teeoe qee qeaceeo aka mrmii aoe iocaqea
gAoqero Koepqieoh
Life ip ‘qoyikd qeikdp qo pee if qeey tookfo
gRay Boaa_royh
Week yor oeace qee eka of qeip ceamqeo yorfii eave akpteop qo qee
Hot ao _rpikeppep qackie qee ceaiiekde of aeveiomikd qeeio aidiqai
Weaq aoe qee key meapep ikvoivea ik qee aidiqai coeaqive moocepp?
Hot ao yor evairaqe qee prccepp of yoro coeaqive cammaidk?
Weaq aoe qee qom qimp foo okiike coeaqive prccepp?
Tee nrepqiok of teaq acqraiiy cokpqiqrqep a tikkikd coeaqive iaea eap _eek
meomieuikd maokeqeop qee tooia oveo pikce qee aatk of aaveoqipikdo Way
_ack ik .6.6 a yorkd comytoiqeo caiiea Raymoka Rr_icam aeveiomea qee
‘comy ik qee aoateof ammooace qo qee cokrkaormo Rr_icam pimmiy goqqea
aotk eip favoroiqe cammaidk iaea aka mrq iq ik eip aepk aoateoo Afqeo a fet
aayp of cokpiaeoikd oqeeo omqiokpl Rr_icam tekq _ack qo eip pcoi__iikdp
ik qee aoateo akal if qeey pqiii peemea qo oepokaqe tiqe eiml ee oak tiqe
qee iaeao Hip rkpomeipqicaqea ammooace tap aeveiomea ik a moenaidiqai
tooial a tooia teeoe cokprmeop teoekfq _om_aoaea tiqe qeorpakap of
maokeqikd meppadep eveoy aayo Pqiiil evek ik qoaayfp ikcoeai_iy commieul
eymeoncokkecqea tooial qee cokcemq of keemikd qeikdp pimmie oeqaikp
Epqimaqep prddepq qeaq eace of rp oeceivep a pqaddeoikd 2lsss qo .0lsss
maokeqikd meppadepl ok aveoadel
eveoy pikdie aay
o Teip maokeqikd comn
mrkicaqiok ‘koipef fiiip oro iivep aka makep iq ikcoeapikdiy aifficriq foo
ikaiviarai maokeqikd cammaidkp qo _e eeaoa a_ove qee aiko To pqaka orq
foom qee coota aemakap pomeqeikd euqoaooaikaoyl aka qeaqfp tey eiqqikd
Becarpe of qee pr_pqakqiai ceaiiekdep ikvoivea ik aeveiomikd a coeepive
aka coeeoekq aidiqai cammaidkl maky commakiep ceoope qo _oikd ik
qee eumeoqp qo eeimr ekdadikd qee peovicep of aaveoqipikd oo mr_iic
oeiaqiokp moofeppiokaip qo driae qee coeaqive eiemekqp of qeeio maokeqikd
Poofeppiokai adekciep aka cokpriqakqp aokfq come ceeaml _rq if yor
eave qee _radeq qo accommoaaqe qeem qeey cak eeim qo deq yor off qo a
flyikd pqaoq tiqe yoro aidiqai maokeqikdo Adekciep emmioy ‘coeaqivef qaiekq
tiqe qee pkiiip qo qake qee deom of a maokeqikd iaea aka qoakpfoom iq ikqo
ak ekdadikdl commeiiikd aka eoiipqic mriqinceakkei maokeqikd cammaidko
Tee ket ceaiiekdep qeootk rm _y aidiqai qecekoiody oveo oecekq yeaop
eave iea qo qee oipe of pmeciaiipq aidiqai maokeqikd adekciep qo ammiy qeaq
coeaqive moocepp ik qee vioqrai oeaimo Teepe adekciep focrp qeeio effooqp ok
eaokeppikd qee moteo of ikqeoacqive qecekoiodiep qo oeace orq aka ekdade
Pol apprmikd yor eave qee _radeq foo iql yor coria aoafq ik a aidiqai
maokeqikd adekcy goo a qoaaiqiokai adekcy tiqe a aeaicaqea aidiqai qeamh
qo meeq yoro keeapo Iaeaiiy yorfii takq qo iaekqify a krm_eo of moqekqiai
adekciep _apea ok qeeio eumeoqipe ik aidiqai meaial qee oemrqaqiok of qeeio
Tee _earqy of aidiqai meaia coeaqive ip qeaq iqfp po vipi_ie aka acceppi_ie
okiikeo A nrick peaoce peoria oeveai euammiep of aidiqai cammaidkp coeaqea
_y yoro peooqiipqea adekciep – aiokd tiqe miekqy of okiike aipcrppiok
a_orq teaq qeey doq oideq oo oqeeotipe gif yor pqorddie qo fika aidiqai
cammaidkp _y yoro peooqiipqea adekciep meoeamp iqfp a pidk qeaq yor keea
qo oeqeikk yoro peooqiipqho Make proe qeaq aii adekciep ok yoro peooqiipq
eave oeievakq eumeoqipe ik qee aidiqai aoeka aka qeaq qeey aoe rm qo pmeea
tiqe qee crooekq aka emeodikd ommooqrkiqiep qeaq aidiqai meaia coeaqive
offeop gafqeo oeaaikd qeip _ookl yorfii eave a faioiy dooa forkaaqiok foo
Week yorfve iaekqifiea yoro peooqiipq of moopmecqive adekciepl yorfii
qymicaiiy mooviae qeem tiqe a commoeeekpive _oief qeaq coveop _ackdoorka
a_orq yoro _rpikeppl _oakagphl qaodeq maokeql cammaidk doaip aka _radeqo
Bapea ok qeaq _oief yoro peiecqea adekciep tiii miqce foo yoro _rpikeppl
Yor cak ceoope qo _oikd ik a pmeciaiipq adekcy ok a moogecqn_ynmoogecq
_apipl ekdadikd qeem qo rkaeoqake a pmecific maokeqikd acqiviqyl prce
ap aeveiomikd ak enmaii maokeqikd cammaidkl oo qo makade okiike
aaveoqipikd foo qee iarkce of a ket mooarcqo Aiqeokaqiveiyl yor cak ceoope
qo eioe a friinpeovice adekcy qo iook afqeo yoro ekqioe aidiqai maokeqikd
Tee oqeeo omqiokl of coropel ip qo eakaie yoro aidiqai maokeqikd keeap
ikneorpeo Tee aecipiok of teeqeeo qo ceoope ak adekcy oo caooy orq yoro
Yoro maokeqikd _radeqr
Demekaikd ok eot mrce ip ik qee moq foo aidiqai
Yoro ikneorpe aidiqai maokeqikd pkiiipr
Yorfii keea qo eavel eioe oo _e
moemaoea qo pmeka _oqe qime aka mokey aeveiomikd yoro otk ikn
eorpe aidiqai maokeqikd pkiiip if yor takq qo makade yoro aidiqai
Timer
If qime qo maokeq ip immooqakql yor may takq qo ieak qotaoap
euqeokai eumeoqiper meomie teo cak eiq qee doorka orkkikd aka deq
yoro aidiqai cammaidk off qo a flyikd pqaoqo Yor cak aitayp _riia yoro
ikneorpe eumeoqipe aiokdpiae qee moofeppiokaip – ieaok foom tookikd
Gekeoaiiy qee iaodeo yoro maokeqikd _radeql qee mooe moqekqiai _ekefiq
yorfoe iikeiy qo accore qeoorde _oikdikd ik ak adekcyo Teaq paial qee veoy
eppekce of aidiqai qecekoiody ip qee tay iq cak emmoteo meomie qo aceieve
oemaoka_ie qeikdpo Wiqe qee oideq qooip qeeoefp a_poirqeiy ko oeapok tey
yor cakfq makade yoro aidiqai maokeqikd ikneorpeo
If yor aeciae qo eioe ak adekcyl qeaqfp doeaq – qeeyfii iook afqeo yor
foom eeoeo Foo qee oepq of qeip ceamqeo tefoe doikd qo apprme qeaq yorfoe
qakikd ok qee aeveiommekq of yoro otk aidiqai cammaidko Brq teeoe ao
Emikekq UP pciekqipq Likrp Pariikd okce o_peovea qeaq ‘qee _epq tay qo
eave a dooa iaea ip qo eave ioqp of iaeapfo He eaa a moikqo If yor takq qo
come rm tiqe doeaq aidiqai maokeqikd iaeap yor keea qo _e qeikkikd qeem
rm cokpqakqiyl cokpiaeoikd ket ammooaceep aka aiffeoekq tayp qo oeace
orq qo aka ekdade tiqe yoro araiekceo Yor peoria mrii qeem oveo aka
toiqe qeem aotko Peaoe qeem8 deq ikmrq foom oqeeopo Maky tiii tiqeeo
aka aie rkaeo pcorqikyl _rq pome tiii provive aka dootl meoeamp evek
Week yorfoe kroqroikd yoro iaeapl iq mideq _e rpefri qo cokpiaeo qee
Teip meape ikvoivep qee daqeeoikd of oeievakq ikfoomaqiokr facqpl
eumeoiekcepl eipqooyl kkotieade aka feeiikdpo Tee immooqakq qeikd eeoe ip
qo rpe aii of qee oeporocep aq yoro aipmopai qo daqeeo accroaqe aka oeievakq
facqpo Yor keea qo
oeaiiy
kkot yoro maokeql iqp aemodoameicpl iifepqyie aka
Accooaikd qo Epqeeo Leel CEL of Eroo RPCG Nooqe Ameoica aka
Poepiaekq of Gio_ai Boakapl iqfp viqai qeaq te ap maokeqeop pqom qeikkikd
of cokprmeop ap mappive ikfoomaqiok oeceiveopl _rq oaqeeo ap conarqeoop of
a _oakafp meopokaiiqyo Cokprmeop aeveiom pqookd feeiikdp of aqqacemekq
qo a _oaka aka cak iaekqify veoy pqookdiy tiqe a maoqicriao mooarcqo Tee
ikqeokeq eap eka_iea doormp of mappiokaqe cokprmeop qo commrkicaqel
peaoe qeeio eumeoiekcep aka _riia vioqrai commrkiqiep aoorka qeeio
affikiqy foo teiinkkotk _oakapo Ak euammie of qeip meekomekok ip qee
dootqe of Ammie Mac Upeo Goormp okiike gtttoammieocomrrpeodoormpho
Iq ip eppekqiai qo kkot yoro maokeq ikqimaqeiy – ik qeomp of koq grpq eaoa
fidroep aka aemodoameic aaqa _rq qee pofqeo ermak apmecqpr qeeio _eiiefp
aka feeiikdp a_orq yoro _oakal aka qeeio oeiaqiokpeim tiqe iqo Yor takq qo
moepeove aka ekeakce qeaq oeiaqiokpeiml koq ikaaveoqekqiy aepqooy iqo
To commrkicaqe effecqiveiy tiqe yoro maokeq qeoorde aidiqai meaia
yor eave qo kkot yoro maokeqfp okiike _eeavioroo Weaq aoe qee mopq
momriao piqep vipiqea _y yoro qaodeq maokeq? Hot ao qeey ikqeoacq okiike?
Do qeey moefeo qo deq qeeio ikfoomaqiok _y enmaiil qeoorde pociai keqtookp
oo _y ikqeokeq peaoce? Do qeey peom okiike? Yor aipo keea qo _e cieao
a_orq euacqiy teaq yorfoe qoyikd qo aceieve ik yoro cammaidko Yor keea
qo peq pmecific doaipo Aoe yor iookikd qo ikcoeape maokeq peaoe? By eot
mrce? Lo meoeamp yorfoe aimikd qo oecoriq a ceoqaik krm_eo of ket
rpeop qo yoro okiike commrkiqy oo qo ikcoeape mooarcq ataoekeppo Tee
iipq ip moacqicaiiy ekaieppl _rq qee moikq ip qeaq yor keea qo aefike eumiiciq
o_gecqivep adaikpq teice qee prccepp of yoro cammaidk cak _e meaproea
effecqiveiyo
Boaikpqoomikd tiqe a doorm of meomie ip aitayp a doeaq tay qo _orkce
aoorka iaeap aka ieq qeope tiqe moomipe floaq qo qee qomo If yorfoe famiiiao
tiqe qee TV peoiep
Maa Mek
l teice ip _apea ok a .6gsp aaveoqipikd adekcyl
yorfii oemem_eo qee pqeoeoqymicai pcekep of mek iorkdikd ik pmoken
fiiiea ooompl _oakaipeikd pcoamp of mameo tiqe pcoi__iea iaeap aka ioqp
Ik qee .65spl aaveoqipikd coeaqive qeamp epceetea qee peaekqaoy
ammooace of qeeio fooe_eaopo Coeaqive qeikkikd _ecame pykokymorp tiqe
acqiviqyr macikd a oooml qeootikd pcorkceeanrm mameo ikqo mikiaqroe
_apkeq_aii eoomp aka dekeoaiiy deqqikd mooe meypicaio TV peotp iike
Teioqypomeqeikd
aemicqea maky prce pcekep ap ceaoacqeop doammiea tiqe
Pome aaveoqipikd coeaqivep moefeo qo cieao qeeio mikap commieqeiy aka
ieq qeeio pr_cokpciorp took ok qee moo_iemo Teey acqiveiy aokfq focrp
ok qee coeaqive ceaiiekdel _eiievikd qeaq qee ‘_id iaeaf tiii come teek
Lqeeo qecekinrep foo iaea dekeoaqiok ikcirae qeikdp iike ceakdikd qee
cokqeuq ik teice yor peq qee mooarcq oo peovicel apkikd ‘Weaq if?fnpqyie
nrepqiokpl iookikd foo cokkecqiokp _eqteek peemikdiy aipmaoaqe iaeapl
iaekqifyikd ommopiqepl aiqeoikd peq maqqeokpl makikd rkrprai commaoipokp
aka iookikd foo ermoroo Tee iaekqificaqiok of ommopiqep may eave
rkeaoqeea pome of qee zaky ceaoacqeop ikqooarcea ik qee CFMP Aavipooy
Boaoafp ‘GeqTeeGiappf cammaidk gtttodeqqeediappocom8 pee qee cape
pqray ik Ceamqeo 1ho Ik qee cammaidkl eace mem_eo of qee Aaacei famiiy
Ukeumecqea gruqamopiqiok – mrqqikd qee _oaka ikqo rkcokvekqiokai
piqraqiokp aka peeikd teaq evoivep – ip akoqeeo rpefri ammooace qo
iaea dekeoaqioko Diepei favoro qeip ammooace ik qeeio maokeqikdl aka
qee ‘Heiaiepf cammaidk cokcemq of moaeip pqeaiikd qee iaqepq ‘Heiaiep
coiiecqiokf aka eoiaikd a Diepei paiep appipqakq eopqade iive okiike coria
Hot tiii yor kkot teek yor eave come rm tiqe a tikkikd iaea?
Tee iedekaaoy Davia Ldiivy aeveiomea a rpefri fivenmoikq ceeckiipq foo
Dia iq make me dapm teek I fiopq pat iq?
Do I tipe I eaa qeordeq of iq mypeif?
Ip iq rkinre?
Doep iq fiq qee pqoaqedy qo meofecqiok?
Doep iq eave iokdeviqy?
Akpteo ‘yepf five qimep aka qeeoefp a dooa ceakce yorfve eiq ok a tikkeoo
Ak aiqeokaqive ammooace ip oevammikd Raymoka Rr_icamfp ‘comynikn
anaoateof cokcemqo Leq qee cammaidk iaea oepq ik a vioqrai aoateo – oo
foiaeo – ok yoro commrqeoo Afqeo a fet aayp of eumiooikd aiqeokaqivepl
do _ack qo iq akal if yor pqiii feei iq eap meoiql meoeamp iq ip qee ‘_id iaeaf
yorfve _eek peaoceikd fooo
Tee _ekefiqp of rkeaoqeikd qee oideq iaea cak _e immekpeo A doeaq iaea
tiii dive yoro cammaidk _ooaaeo oeacel immoovea iokdeviqyl ikcoeapea
oepokakce tiqe yoro araiekcel aka ik pmeciai capep a rkiveopai ammeai
qeaq oepriqp ik iq qoakpcekaikd qee _orkaaoiep of yoro ooidikai maokeqo
Teaqfp euacqiy teaq eammekea tiqe Dovefp PeifnEpqeem Frkal a cammaidk
ooidikaiiy aeveiomea _y Ukiieveo Cakaaa foo qee Cakaaiak maokeqmiace
_rq aaomqea dio_aiiy qo meekomekai acciaim gpee qee cape pqray ik
Lkce yor eave yoro iaeal qee keuq pqem ip ceoopikd teaq foom of aidiqai
commrkicaqiok _epq priqp yoro cammaidko Ip iq okiike aaveoqipikdl enmaii
maokeqikdl cokqekq pmokpoopeiml vioai maokeqikdl mo_iie maokeqikdl
pociai keqtookikdl encormokikdl encommeqiqiokpl a com_ikaqiok of qee
Lkiike aaveoqipikd qymicaiiy cokpipqp of _akkeo gaipmiayh aap aka qee
cokqeuqrai aa rkiqp qymifiea _y peaoce ekdike maynmeonciick aaveoqipikdo
Bakkeo aap aoe dekeoaiiy coeaqea ap flaq imade fiie ga GIFl JPEG oo
PNGhl em_eaaea HTML pkimmeqpl a JavaPcoimq ammieq ga pooq of mikin
ammiicaqiokh oo a mriqimeaia o_gecq grpikd qecekoiodiep iike Javal Fiape oo
AJAX qo com_ike qeuql akimaqiokl porkal ikqeoacqiviqyl eqcho Tee ‘_akkeof
mokikeo ip a qeoot_ack qo qee eaoiy aayp of okiike aaveoqipikdl teek qee
qymicai aa tap a eooizokqai _akkeoniike pqoim acoopp qee qom of a made frii
of qeuqo Teepe aayp _akkeo aap come ik a tiae vaoieqy of pqakaaoa peamep
aka pizep gpee qee pqakaaoap aka driaeiikep ok tttoia_okeqhl ap teii ap a
fet iepp pqakaaoa okepo Weekeveo a _akkeo aa ip aipmiayea ok a te_ made
Teeoe aoe a krm_eo of coeaqive ceoicep teek iq comep qo okiike aipmiay
Rice meaia aapr
Teepe aap feaqroe ak ommooqrkiqy foo qee vieteo qo
ikqeoacq tiqe qee commrkicaqioko Teey dekeoaiiy ikcoomooaqe aykamic
Waiimameo aapr
aap qeaq ceakde qee _ackdoorka of qee made _eikd
Toick _akkeopr
_akkeop aepidkea qo iook iike omeoaqikd pypqem oo
_ootpeo aiaiodre _ouep oaqeeo qeak aapl commieqe tiqe _rqqokpo
Teey may evek cokqaik ak eoooo meppade qo camqroe aqqekqiok aka
ekqice vieteop qo ciicko g
Wefoe koq aavocaqikd armiiciqorp aa
Fidroe .so.
Tee Dove PeifnEpqeem Frka cammaidk tap ooidikaiiy
aevipea foo a iocai cammaidk _y Ukiieveo Cakaaal _rq iqp dio_ai moqekqiai
foomaqp eeoe _rq aoe ikciraikd qeem ik qeip iipqikd foo qee pake of
commieqekeppo If yor vaire yoro okiike oemrqaqiokl _e veoy taoy of
akyqeikd qeaq aqqemmqp qo eooatikk qee rpeooh
Poiiqe aapr
a iaode aa qeaq aotkioaap ik pecqiokp oaqeeo qeak aii aq okcel
qeeoe_y mikimizikd qee aipormqiok of qee vietikd eumeoiekce foo qee
rpeoo
Pomnrm aapr
a ket tikaot aipmiayikd qee aaveoq qeaq omekp rm ik fookq
pimiiao qo qee momnrm _rq qee aaveoq omekp _eeika qee
acqive tikaot aka tokfq _e peek rkqii qee rpeo ciopep qee tikaoto
Leaaeo_oaoa aapr
Teepe aoe qee eooizokqai _akkeop iocaqea aq qee qom
of a madeo Givek qeeio moomikekce aka iaode aoeal qeepe qeka qo _e
qee fiopq aap qo eiq qee oeaaeopf eye_aiipo Leaaeo_oaoap offeo miekqy of
pmace foo eyencaqceikd doameicp aka tiqe qeeio moomikekq miacemekq
Bid Bou aapr
Teepe aoe iocaqea ok cokqekq madep teeoe oeaaeop pmeka
iaode amorkqp of qime oeaaikd friiniekdqe aoqiciepo Teip ip aipo amokd
qee iaodepq aipmiay aa foomaqp avaiia_iel aka offeop qee _ooaaepq pcome
foo deqqikd coeaqive tiqe yoro maokeqikd meppadeo Iqfp aipo mooe
aifficriq foo meomie qo idkooel ap iqfp piqqikd pmack ik qee miaaie of
cokqekq qeeyfoe oeaaikdo Euammiep of Bid Bounpqyie aap cak qymicaiiy
_e forka ok eome madepl eaiqooiai cokqekq madepl meoqo daiieoiep oo
Noomaiiy tiqe aipmiay aap yor mroceape pmace ok a maoqicriao made _apea
eiqeeo ok a peq krm_eo of immoeppiokp oo ok a meofoomakcen_apea moicikd
moaei gpee ‘Tee oipe of meofoomakcen_apea aaveoqipikdf ik Ceamqeo 2hl
aka yoro aa tiii _e peovea rm ik ooqaqiok eace qime a rpeo oenrepqp qeaq
madeo Cokqeuqrai aapl ik cokqoapql aoe peovea rm accooaikd qo keytooap
mroceapea _y qee aaveoqipeol aka tiii _e aipmiayea aiokdpiae cokqeuqraiiy
oeievakq cokqekq ok a maoqicriao piqe
oo keqtook of piqep
o Ukqii oeiaqiveiy
oecekqiy cokqeuqrai aap teoe qymicaiiy qeuq aap gqee ciappic euammie
_eikd peaoce ekdike maynmeonciick aaphl _rq imade aka evek oice meaia
cokqeuqrai aaveoqipikd ip _ecomikd mooe commokl ap ip a tiaeo vaoieqy of
Lqeeo euecrqiok omqiokp ikciraer
Enmaii maokeqikdr
coeaqikd ak enmaii cammaidk qo qaodeq ket cokprmeopl
ikcoeape cokprmeo ioyaiqy oo ikcoeape cokprmmqiok of yoro mooarcqo
Enmaii maokeqikd ip a iotncopq aka moqekqiaiiy eidenyieia omqioko Pee
Cokqekq pmokpoopeimr
Yor coria ceoope qo pmokpoo a pecqiok of a momriao
te_piqe teope cokqekq ip iikeiy qo ammeai qo yoro qaodeq araiekceo
Pmokpoopeim cak _e copqiyl po foo iq qo _e tooqeteiie yor keea qo _e
proe qeaq qee piqe ik nrepqiok aqqoacqp pidkificakq qoaffic aka qeaq iq
eap maoqicriao ammeai qo yoro qaodeq maokeqo Tee vaire ik pmokpoopeim
pqemp foom qee ciope cokkecqiok _eqteek a piqefp cokqekq aka yoro
Vioai maokeqikdr
Vioai maokeqikd ip aii a_orq eaokeppikd okiike tooa of
morqe qo mapp ok yoro aidiqai maokeqikd meppadeo Peeaikd pmecificaiiy
qaiiooea vioai cokqekq ok pociai meaia piqepl teek yor deq iq oideql cak
oepriq ik a aoamaqic oimmie effecql ap yoro cokqekq ip mickea rm aka
mappea foom foieka qo pociaiiy cokkecqea foieka acoopp qee te_o Tee
DeAPiakeqa cape pqray gik Ceamqeo gh feaqroep a doeaq euammie of qee
moteo of qeip foom of commrkicaqioko Tee meopokaiizaqiok feaqroep
ik qee enmaii pekq ap maoq of qeip cammaidk ekcoroadea oecimiekqp qo
aaamq qee enmaii _efooe footaoaikd iq qo qeeio foiekapl famiiy oo okiike
Mo_iie maokeqikdr
Tee mopq momriao foom of mo_iie maokeqikd ik
Eroome aka Apia
aq qee momekq
ip PMP meppadikdo Iq ip immooqakq qo
koqe qeaql ap tiqe enmaii maokeqikdl iq ip viqai qeaq oecimiekqp ‘omq ikf
qo deq PMP meppadep aka aoe divek ak eapy tay qo omq orq adaik aq aky
qimeo Givek qee moqekqiaiiy ikvapive kaqroe of PMP commrkicaqiokl iq
ip key qeaq qee cokprmeo ip ik cokqooio Tee rpe of mo_iie maokeqikd ik
qee Live 5 cammaidk tap a key facqoo ik iqp prccepp gpee qee cape pqray
ik Ceamqeo 6ho Mo_iie maokeqikd ip ok qee veode of _ecomikd mrce
mooe qeak pimmie qeuq meppadep gpee Ceamqeo .. foo a aipcrppiok ok
Pociai keqtookikdr
Pociai keqtookikd piqep aoe eppekqiaiiy okiike comn
mrkiqiep of meomie tiqe peaoea ikqeoepqp aka acqiviqiep gpee Ceamqeo
iho Tee mopq momriao piqep aoe MyPmace aka Face_ook ik qee Ukiqea
Pqaqepl Be_ol MyPmace aka Face_ook ik Eroomel aka Foiekapqeol Lokrq
aka CyWooia ik Apiao Pociai meaia ikcirae _iodpl doormp aka foormpl
tikip iike Wikimeaial rpeondekeoaqea cokqekq piqep iike YorTr_e aka
Fiickol aka mooarcqnoaqikd aka oeviet piqep iike Emikiokl LoraeoVoice
aka Amazoko Teepe aii faciiiqaqe okiike pociai ikqeoacqiok _eqteek
meeopo Tee Remak cape pqray gCeamqeo 5h feaqroep ak ikqeoepqikd rpe
qee okiike aipqoi_rqiok of moikqa_ie mokeynoff cormokp
qeaq aoe oeaeema_ie aq moikqp of paieo Enpammiikd omeoaqep ok qee
pame moikcimie8 eoteveol ik qeip ikpqakce qee mooarcq ip oeaeemea
aidiqai commeqiqiokp qaodeqea aq yoro maokeq tiqe a
viet qo o_qaikikd enmaii aaaoeppepl maokeqikd ikfoomaqiok oo mooarcq
Yoro aidiqai maokeqikd pqoaqedy aka yoro doaip foo a maoqicriao cammaidk
tiii driae yoro peiecqiok of euecrqiok meqeoao Tee driaeiikep ik Ta_ie
.so.l aaamqea foom prddepqiokp _y P De Peipmackeol M Gerekp aka J Vak
aek Beode ik
Maokeqikd Commrkicaqiokpr A Eroomeak Peopmecqive
gPeaopokl
Haoiotl /ssghl tiii eeim qo moikq yor ik qee oideq aioecqioko
Lke of qee pqoekdqep of aidiqai maokeqikd ip qee facq iqfp po meaproa_ieo
Hoteveol ap te pat ik Ceamqeo 2l iq ip viqai qo ceoope qee oideq meqoicp foo
yoro cammaidk aka qo ekproe qeaq qee meaproemekq of qeope meqoicp ip
accroaqe aka meakikdfrio Pome of qee evairaqiok qooip foo appeppikd yoro
Lkiike aaveoqipikd meqoicpr
Paynmeonciick gPPCh aaveoqipikd peovice
mooviaeop mooviae qoackikd ikfoomaqiok ik yoro cokqooi makei ok
qee krm_eo of vieteop teo acqiveiy ekdadea tiqe yoro aaveoqo Iq ip
immooqakq qo koqe qeaq qeip meqoic idkooep qee vaire of eumoproer
maky meomie teo viet qee aaveoq may koq acq ok qee ikfoomaqiok
rkqii iokd afqeo vietikd yoro aao If yor cokfike yoro meaproemekq
qo ciickp yor eppekqiaiiy mipp ak immooqakq commokekq ik yoro okiike
cammaidko g
Yor cak aipo qymicaiiy ikqedoaqe ciicknqeoorde pqaqp
Ta_ie .so.
Ceoopikd a aidiqai maokeqikd euecrqiok
Aa immoeppiokpr
Immoeppiokp meaproe qee krm_eo of qimep yoro pmecific
aa ip oenrepqea _y a rpeofp _ootpeoo Iq ip dekeoaiiy cokpiaeoea qo _e
a oeapoka_ie meaproemekq of qee vieteofp ommooqrkiqy qo pee yoro
Peofoomakcen_apea aaveoqipikdr
Pome aaveoqipikd moaeip aiiot yor qo
ceoope qee rpeo _eeavioro yor takq qo qoack ik yoro aidiqai cammaidk
aka qo mroceape yoro cammaidk aaveoqipikd _apea ok qeaq _eeavioroo
Peofoomakce meaproemekq cak _e qee krm_eo of enmaii aaaoeppep
camqroea ap maoq of qee cammaidkl qee okiike paiep dekeoaqeal qee
krm_eo of vipiqoop qo yoro te_piqel pr_pcoimqiokp qo yoro okiike
ketpieqqeol eqco Teip moaei ip aipo oefeooea qo ap may meo acqiok oo may
meo acnripiqiok gPPAho
We_piqe akaiyqicpr
Pade vietpl cokveopiok oaqepl a_poirqe rkinre vipiqoopl
ket aka oeqrokikd vipiqoopl _orkce oaqe aka a_akaokmekq cak aii _e
meaproea rpikd ammoomoiaqe te_ akaiyqic pofqtaoe gpee Ceamqeo 2h
akal if peq rm coooecqiyl tiii aiiot yor qo epqa_iipe teaq moomooqiok
of yoro vipiqoop aoe aooivikd foom eace aaveoqipikd cammaidk aka
eot teii qeey aoe cokveoqikdl aiiotikd yor qo qteak yoro cammaidkp
accooaikdiyo
Enmaii maokeqikd meaproemekqr
Enmaii aeiiveoyl _orkce oaqep aka omekn
ikd oaqep aoe oorqikeiy meaproeao Froqeeo meqoicp tiii aemeka ok qee
doai of qee enmaii cammaidko Foo euammiel ao yor takq qo coiiecq
enmaii aaaoeppepl peii pomeqeikd gaioecq maokeqikdhl cokarcq maokeq
oepeaocel eqc? Weaqeveo yorfoe iookikd qo aceievel yor cak peq rm
yoro enmaii cammaidk qo took tiqe yoro te_ akaiyqicp poirqiok qo
qoack oveoaii meofoomakceo
Pociai keqtookikd meqoicpr
Pociai meaia eumeoq Beqe Kakqeo aavocaqep
qoackikd qee foiiotikd meqoicp foo yoro pociai meaia cammaidkpr made
vietpl vipiqpl vipiqoopl vipiqoo ikfol qime ok piqel _orkce oaqel oefeooeopl
ekqoy aka euiq madepl ciicknqeoorde akaiypip aka peaoce ekdike ekqoyo
Pikce qee rpe of pociai meaia ikvoivep ak okdoikd cammaidk qeaq
_riiap oveo qime qo aceieve iqp o_gecqivepl iq ip keceppaoy qo iaekqify
qoekap emeodikd ik yoro meaproemekq oaqeeo qeak focrpikd ok a
Encormokikd aka enpammiikdr
Teepe pqoaqediep cak _e meaproea _y
qoackikd qee krm_eop of rpeop teo ikqeoacqea tiqe qee encormok
oo enpammiikd commrkicaqiok commaoea qo qeope teo qeek do ok
qo oeaeem qee cormokpo Upeop cak _e moofiiea aka qeeio _eeavioro
Mo_iie maokeqikdr
Mopq mo_iie eakapeqp aq qee momekq pqiii aokfq
prmmooq JavaPcoimql teice ip qee rprai meceakipm rpea qo qad aap
po qeaq qeey feea ikqo yoro te_ akaiyqicpo Tee _aiakcel eoteveol ip
peifqikd ap mooe moteofri aevicep iike Ammiefp iPeoke aka oqeeo
pmaoqmeokepl ikqedoaqikd mriqimeaial te_l aaqa aka cokkecqiviqy
feaqroep ikqo a pikdie rkiql _ecome mooe maikpqoeamo Commakiep iike
Bakdo geqqmrrr_akdoocomhl Qraqqoo Wioeiepp gtttonraqqootioeieppo
comh aka oqeeop eave aeveiomea peovicep qeaq pmeciaiize ik mo_iie
aaveoqipikd aka qoackikdo Mo_iie aaveoqipikdl aka qee meqoicp qo
meaproe iql ip ak emeodikd fieia qeaqfp aeveiomikd oamiaiyo Look orq
foo pome magoo aavakcep ik qee a_iiiqy qo qoackl meaproe aka makade
yoro mo_iie cammaidkp oveo qee keuq fet yeaopo gPee Ceamqeo .. foo
Vioai maokeqikdr
Vioai ip qymicaiiy cokpiaeoea qo _e qee coeaqiok of
_rzzl oo deqqikd cokprmeop qo pmokqakeorpiy peaoe yoro cokqekq
tiqe qeeio keqtook of okiike cokkecqiokpo Vioai cokqekq pmoeaap
oodakicaiiyl aipqoi_rqea _y cokprmeop qeoorde qeeio keqtook of okiike
cokkecqiokpo Tee pmecific meqoicp foo meaproikd a vioai cammaidk tiii
vaoy aemekaikd ok qee cammaidkfp euecrqiok – _e iq enmaiil okiike
viaeol oice meaia ikqeoacqive cokqekq oo teaqeveo eipeo Aitayp ekproe
yor cokpiaeo eot yorfoe doikd qo meaproe yoro vioai cammaidkl aka
_riia qoackikd aka meaproemekq ikqo qee coeaqive aepidk foom aay
By qoackikd qee cammaidk meqoicp of pmecific coeaqive cokqekq yor cak
nrickiy iaekqify teaq aoep aka aoepkfq oepokaqe tiqe yoro araiekce
aka aaamq yoro cammaidkp accooaikdiyo Ik qee Dove PeifnEpqeem Frka
cammaidkl Bid Bou aap teoe orqmeofoomikd Leaaeo_oaoa foomaqpl po qee
cammaidk makadeop aeciaea qo teideq qee cammaidk ik favoro of Bid Bou
aka teaq aoepkfq
Wefve movea foom qee ade of ikqeoormqiok qo qee ade of ekdademekql foom
a mappive cokprmeo qo ak acqive cokprmeo teo _apicaiiy aoepkfq grpq piq _ack
aka taiq foo qeikdp qo _e aeiiveoeal _rq teo doep aka peekp qeikdp orqo A
teoie ket mikanpeq ip keeaea ik qee tay yor coeaqe aka aeveiom took aka
Po payp Pio Joek Hedaoqyl forkaeo of ataoantikkikd adekcy Baoqiel Bodiel
Hedaoqyo He oemikap rp qeaq qee ikqeokeq ip koq a pikdie meairm _rq
a mapenrm of mriqimie meaia qeaqfp otkea aka cokqooiiea _y iqp rpeopo
Teip viet ip peaoea _y Gooa_yl Piiveopqeik e Paoqkeopf Coeaqive Dioecqool
Ik coeaqikd took ik a aidiqai cokqeuql I qeikk iqfp oeaiiy immooqakq qo qoeaq qee
cokprmeo tiqe oepmecqo Wiqe oveo .ss miiiiok te_piqep okiikel meomie qeka
qo qeikk qeaq yor keea qo peorq qo deq koqiceao If qee ikqeokeq eap iiirpqoaqea
akyqeikdl iqfp qeaq yor keea qo _e oeievakq aka pmaoq qo eaok qee oepmecq
of yoro crpqomeopo LKl po yor aokfq aitayp keea qo _e pmaoqo I drepp qee
immooqakq qeikd ip qo coeaqe cokqekq qeaq meomie iike aka takq qo ekdade
tiqeo Iqfp qeaq pimmieo
Tee pmecificp of yoro aidiqai cammaidkl aka qee coeaqive cokqekq yor aepidk
qo prmmooq iql tiii vaoy pidkificakqiy aemekaikd ok teaq yorfoe moomoqikdl
qee orqcome yorfoe iookikd fool qee ceakkeip of ekdademekq yor ceoope
qo emmioy aka qee maoqicriao qaodeq araiekce yorfoe eomikd qo cokkecq
tiqeo Teaq paial qeeoe aoe pome oveooiaikd moikcimiep qeaq iq makep pekpe
Yoro aidiqai maokeqikd coeaqive
_e ik qrke tiqe yoro
maokeq qo eave aky ceakce of oepokaqikd tiqe qeem aka aeiiveoikd
Lkiike cokprmeop ikcoeapikdiy eumecq ak ikqeoacqive
eumeoiekce teek qeey ceoope qo ekdade tiqe okiike aaveoqipikdo
Depidk yoro coeaqive tiqe qeaq ik mikal ackkotieade qeaq qee rpeop
aoe ik cokqooil aka aiiot qeem qo ikqeoacq tiqe qee aa iqpeifl tiqe eace
oqeeo oo tiqe yorl qee aaveoqipeoo
Yoro aidiqai cammaidkp aoe a_orq mrce mooe qeak oken
off moomoqiok – qeey peoria focrp ok fopqeoikd mooarcqive iokdnqeom
oeiaqiokpeimp tiqe yoro qaodeq araiekceo Depidk yoro okiike coeaqive qo
ikpmioe cokveopaqiok amokd yoro qaodeq commrkiqy8 qeek ekdade aka
Maokeqikd ok qee ikqeokeql ap tefve aioeaay aipcoveoeal ip _ecomikd iepp
a_orq _ooaacapqikd a meppade aka mooe a_orq ekdadikd ik okdoikd
aiaiodre tiqe cokprmeopo Tee ikqeokeq eap eaa a doeaqeo effecq ok
cokprmeo ekdademekq qeak aky oqeeo maokeqikd meairm gIAB Boaka
Ekdademekq Pqray /ssgl pee tttoia_rkokeqh akal ik qee eymeoncokkecqea
pociai te_l ekdademekq eap _ecome a coiqicai prccepp facqoo foo aidiqai
Hot ao yor make proe yoro aaveoqipikd coeaqive ip ekdadikd? Weiil
Repmecq yoro araiekcer
Faii ik qeip oke pimmie cokpiaeoaqiok aka aq _epq
yor oipk aiiekaqikd moqekqiai crpqomeop8 aq toopq yor coria rkieape ak
Lffeo a commeiiikd vaire moomopiqiokr
Give yoro cokprmeop pomeqeikd
ik oeqrok foo qeeio ikvepqmekq of qimeo Iq coria _e ikfoomaqiokl a
rpefri ammiicaqiok oo pimmiy ekqeoqaikmekq – grpq make proe qeeio
ekdademekq tiqe yoro aa ip oetaoaea tiqe pomeqeikd oeievakq aka
Emmioy ak iooeveoekql ikfoomai oo cokveopaqiokai qoker
Dokfq _e officiorp oo
foomai – _rq aitayp _eao qee fiopq moikq a_ove ik mikal aka keveo _e
Avoia eymer
Lveoq aaveoqipikd oo maokeqikd pmeak tiii pimmiy _e idkooea
– rpe cieaol pimmie iakdrade qo pmeii orq yoro vaire moomopiqioko
Aaaoepp ak araiekce of oker
Pmeak qo qee ikaiviarai oaqeeo qeak qee
Piay qo aidiqaifp pqoekdqepr
Ikqedoaqe ikqeiiidekq meqoicp aka akaiypip ikqo
yoro cammaidk8 rpe qee aaqa qo oefike yoro offeoikd po qeaq iq aeiiveop
Fikaikd a commeiiikd iaeal ceoopikd qee oideq okiike euecrqiok ceakkeipl
aeveiomikd qee coeaqive cokqekq qo prmmooq yoro cammaidkp aka qoackikd
aka akaiypikd qee oepriqp cak _e ceaiiekdikd – _rq iqfp a ceaiiekde qeaql if
yor cak oipe qo iql tiii _oikd pr_pqakqiai oetaoa foo yoro _rpikeppo Beiot te
orqiike kike qom qimp foo coeaqikd commeiiikd okiike coeaqive qo prmmooq
.o Kkot teaq yorfoe qoyikd qo aceieve aka eot yor miak qo
Peq pmecificl meaproa_ie doaip foo yoro cammaidk aq qee orqpeq aka aeciae
ok qee mpyceoiodicai veeiciep yorfii rpe qo ekdade yoro cokprmeopo Yoro
doai mideq _e qo ikcoeape paiep of a maoqicriao mooarcq iike _y /s meo cekq
oveo a divek qime meoioao Ppyceoiodicai meceakipmp yor mideq peiecq ik
Upe oemikaeop qo keem yoro _oaka fookq aka cekqoe ik qee
cokprmeofp pr_cokpciorpo Weaq yorfoe aimikd foo eeoe ip qo mrq yoro
maoqicriao _oaka aq qee fooefookq of yoro crpqomeopf mikap teek
qeey keuq come qo make a mroceapeo Teip meceakipm qekap qo took
_epq tiqe teiinepqa_iipeea _oakap ik iotnikvoivemekq caqedooiep iike
cokprmeo mackadea dooapl teeoe meomie make oedriao iotnvaire
Reikfoocemekqr
Teip ip aepidkea qo pqoekdqeek qee cokprmeofp oveoaii
meocemqiok of ak euipqikd _oakao Iq cak _e effecqive ik _oqe eiden aka
iotnikvoivemekq mroceapepl ap iokd ap qee cokprmeo ip aioeaay ataoe
Teip ip a_orq ceakdikd qee cokprmeofp meocemqiok
of yoro _oakao To aceieve qeipl okiike aaveoqipikd keeap qo focrp
ok pqookd _oaka imadeoy aka moteofril icokic meppadikd qo peifq
cokprmeo meocemqiok ik qee aepioea aioecqiok g_rq oemem_eo qo
Ikqooarcqiokr
Teip ip rpea teek yor takq qo ieq meomie kkot a_orq
a ket mooarcq oo _oakao Hideiideq _oaka moepekce aka keem qee
meppade pimmieo If yor keea qo commrkicaqe a mooe commiicaqea
meppade qo ikqooarce yoro ket _oakal mooarcq oo peovicel cokpiaeo
eidenvipi_iiiqy aa foomaqp iike oice meaia aapl floaqikd aap oo momnrmp
grpe momnrmp graiciorpiy – qeey cak _e o_qorpivel ikqeoormq qee rpeo
Dioecq oepmokper
Teip ip rpea teek yor takq qo camqroe ieaap oo dekeoaqe
paiepo A moomikekq caii qo acqiok aka ak emmeapip ok qee _ekefiqp
of qee mooarcq aoe qee key ikdoeaiekqp of aioecqnoepmokpe aaveoqipikd
Pimmie oeaiiyr make proe yor dive pomeqeikd _ack ik euceakde foo
yoro vieteopf aqqekqiok – teeqeeo iqfp ikfoomaqiokl ekqeoqaikmekq oo
ammiicaqioko Deiiveo pomeqeikd of dekrike vaire qo meomie teo dive yor
Ik qee aidiqai meairml rpeop aoe emmoteoea qo qake cokqooi of qeeio okiike
gorokeyo Ikqeokeq rpeop aoel _y aka iaodel eumeoiekcea te_ kavidaqoop
ik mropriq of ikfoomaqiokl mooarcqpl commrkicaqiok akal ikcoeapikdiyl
ekqeoqaikmekqo Teey move nrickiy aka aoekfq ikciikea qo qake qime orq ik
If yoro meppade ip am_idrorpl oedaoaiepp of eot ‘cieveof yor qeikk iq
ipl yor tiii moo_a_iy iope yoro araiekceo Yoro meppade eap qo _e pimmiel
commeiiikd aka
ikpqakqiy rkaeopqakaa_ie
if yor takq aky eome of ekdadikd
Tee pame orie ammiiep qo imadepo Keem yoro vipraip pimmie ik yoro
_akkeo aka aipmiay aapo If yor omq foo akimaqiokl rpe iq qo doa_ aqqekqiok
oaqeeo qeak qoyikd qo qeii a pqooyo Upeo aqqekqiok ip foadmekqea okiikel aka
maky tiii _e rktiiiikd qo ikvepq rkaiviaea aqqekqiok ok yoro immoeppive
Teaqfp koq qo pay yor cakfq rpe kaooaqive effecqiveiy – iq cak _e ak
ikcoeai_iy moteofri teamok ik yoro coeaqive aopekai – _rq qeiiikd a pqooy
ip _eqqeo priqea qo oice meaia aa foomaqp qeaq ieq rpeop aicqaqe qee mace of
qee pqooy g‘Ciick qo oeaa mooefl eqcho Teeio aqqekqiok cak takaeol tiqeorq
qeem mippikd qee keuq maoq of qee pqooyo Week qeeyfoe oeaay qo mooceea
qeey cak oeqrok qo yoro qeoiiiikd kaooaqive aka mick rm teeoe qeey iefq offo
Peofecq
1o Taiioo yoro coeaqive qo yoro ceoice of euecrqiok
Weaqeveo euecrqiok yor ceoope – _akkeo aka aipmiay aapl enmaii cammaidkpl
vioail mo_iie – aii eave qeeio otk pmecific _epqnmoacqice driaeiikep gte
coveoea pome of qeem ik Ceamqeo gho By aii meakp mrpe qee _orkaaoiepl
_e ap imadikaqive ap yor iikel _rq ieq yoro coeaqive immripep _e driaea aka
qemmeoea _y qee cokpqoaikqp of yoro ceopek cammaidk euecrqiok meaiao
Wook tiqe yoro qecekoiody of ceoicel oaqeeo qeak adaikpq iql caqeo foo qee
Bakkeo aap aka aa _ouep aoe qee mopq tiaeiy rpea aaveoqipikd foomaqpo
Rice meaia aap aoe _epq priqea qo akimaqiokl aka faciiiqaqe qee rpe of
kaooaqive oo pqooyqeiiikdo We_piqep oo micoonpiqep aemaka ak emmeapip ok
rpeo eumeoiekce a_ove eveoyqeikd eipe if yor takq qo oeqaik yoro araiekce
gif yoro piqe ipkfq ikqriqive aka aoepkfq aeiiveo oepriqp nrickiyl qeeyfii pimmiy
Iqfp eppekqiai qo maikqaik a pqoaka of cokqikriqy qeoorde viprai eiemekqp of
yoro okiike cammaidko Boaka cokpipqekcy ekproep qee key viprai meppade
ip iikkea aioecqiy qo qee _oakao Yor cak qepq qeip rpikd teaqfp caiiea qee
‘diakce qepqfo Ekproe yoro iodo pqakap orq moomikekqiy ik qee _akkeo
akaroo ik aii foamep of ak aa teek yor qake a nrick iook aq qee pcoeeko
Remem_eol mopq vieteop tiii dive yoro aa okiy a cropooy diakce aq _epql po
yor eave qo camqroe qeeio aqqekqiok ik a pmiiq pecoka aka make proe yoro
Lakaikd madep aoe ak immooqakq euqekpiok of aaveoqipikd coeaqive8 ik pome
taypl meoeampl qeey cak evek _e cokpiaeoea a
maoq of qee aa coeaqive
o Lakaikd
madep aoe pmecificaiiy qaiiooea madep ok yoro te_piqe ok teice meomie
aooive teek qeey ciick yoro aao Teey aoe qee cokveopiok meceakipm qeaq
Yor peoria aim foo a peamiepp rpeo eumeoiekcel maqceikd qee iook aka
feei of yoro aaveoqipikd coeaqive qo qeaq of yoro iakaikd madep qo maikqaik
_oaka cokqikriqy gpee a_ovehl _riia cokfiaekce aka qorpq ik yoro _oaka
aka riqimaqeiy ekqice cokprmeop qo _ryl pidk rml fiii ik a foom oo teaqeveo
Tee _earqy of qee aidiqai meairm ip qeaq iqfp veoy eapy qo qepq aiffeoekq eien
mekqp of yoro okiike coeaqive aka qo eoke iq rkqii iq oepokaqep tiqe yoro
maokeq aka aeiiveop qee oepriqp yorfoe iookikd fooo By mokiqooikd oeai
aaqa ok qee oepmokpe of acqrai rpeop yor cak qteak aka omqimize yoro
okiike coeaqive ap keceppaoy qeoordeorq yoro cammaidk qo mauimize iqp
meofoomakceo
5o Leaok foom yoro eumeoiekce
Ap yor _ecome mooe eumeoiekcea aq aidiqai maokeqikd yor tiii daik
doeaqeo rkaeopqakaikd aka ikpideq ikqo qee meairm aka tiii ieaok eot
qo miay qo iqp maky pqoekdqepo Become a pqraekq of oqeeo meomiefp aidiqai
cammaidkp8 akaiype qeem orqeieppiy qo iaekqify teaqfp effecqive aka teaqfp
koqo Aitayp _e ok qee iookorq foo ommooqrkiqiep qo aaa qo yoro _akk of
Eace aidiqai cammaidk peoria foom maoq of ak oveoaii okiike maokeqikd
pqoaqedy qeaq ip ik qrke tiqe yoro maokeqfp keeapo Raqeeo qeak em_aokikd
ok a peoiep of aipmaoaqe aka aipgoikqea cammaidkp qeaq iack oeai coeepiokl
yor peoria ekproe yoro cammaidkp took ik eaomoky qo aeveiom aka
ekeakce yoro oeiaqiokpeim tiqe cokprmeop teiie movikd yoro _rpikepp
Remem_eo qeaq eveoy cammaidk yor ork ip ak ommooqrkiqy koq grpq
qo oeace orq aka cokkecq tiqe cokprmeop _rq aipo qo ieaok foom qeemo
Lipqekl aka aiiot qeeio feea_ack qo ikfoom qee coeaqive aioecqiok of yoro
keuq cammaidko Tee cokveopaqiok keemp evoivikd8 make proe yoro aidiqai
Tee ‘Bire Doadokf tap qee kiiieo qiqie of ak X_ou 0gs dameo Teip qiqie eaa qee
oepmokpi_iiiqy qo ikcoeape qee paiep of X_ou 0gs ik qee Jamakepe maokeqo Tee qaodeq
maokeq foo qee cammaidk tap qo oeace koq okiy ‘dame foeakpf _rq aipo ‘caprai
Tee dame ‘Bire Doadokf ikvoivep qee eeoofp peaaotr qee peaaot qrokp ikqo a
diakq aoadokl teice doep qeoorde fideqp aka miayp ak immooqakq ooieo Tee adekcy
qeeoefooe ceope ‘peaaotpf ap qee cooe cokcemq of qee cammaidko GT _eiievea qeaq
qee rpe of peaaotp toria camqroe cokprmeopf ikqeoepq ik _oqe qee cammaidk aka
Tee iocaqiok of qeip cammaidk tap aipo a key ippreo Tee _epq iocaqiok tap forka
qo _e aq Pei_rya ik Tokyol ap qeekadeop cokpiaeo iq a cooi miace qo vipiq aka iaode
krm_eop of meomie come qo qeip iocaqiok foo peommikdo Lveo a miiiiok mappeopn_y
cak _e oeaceea foom qeip iocaqioko
GT focrpea ok qee moimooaiai ermak eumeoiekce of peaaot miayo Madkifiea
peaaotp of ooaikaoy meomie teoe moogecqeal aka a pypqem tap coeaqea teeoe_y
meomie coria miay tiqe qeeio otk peaaotpo A meopokfp peaaot tap moogecqea
ap a diakq peaaot imadel teice praaekiy ceakdea ikqo qee peame of a aoadokl
coeaqikd a ket aka ekdadikd ikqeoacqive eumeoiekceo
A peaaot coria aipo _e makimriaqea via qee te_ teiie vietikd a te_cam
imadeo Tee cammaidk takqea qo mooviae a foepe eumeoiekce qeaq iikkea qee ciqy aka
qee ikqeokeq ap teii ap meomie aka peaaotpo Tee ‘peaaotpf teoe koq oeai peaaotp
_rq oaqeeo moogecqiokp of imadep camqroea _y a viaeo cameoa aka makimriaqea
tiqe a pmeciaiiy aeveiomea moodoam aka qeek capq ok qo qee taii _y foro moteofri
moogecqoopo Teip com_ikaqiok of qecekoiody eka_iea qee ‘peaaotpf qo moome ikqo
peamep prce ap qee aoadok peaaot imadepo Tee moodoam qoakpfoomea meomiefp
moogecqea peaaotp ikqo aoadokp oo oke of .s oqeeo ceaoacqeop qeaq feaqroea ik qee
Peaaotp of meomie movikd ik fookq of qee iideqea taii teoe camqroea aka
mooceppea ik oeai qimel moogecqikd qee aoadok peaaot ok a _riiaikd taii g/i meqoep
tiael 12 meqoep eideh foom a moogecqooo A te_cam aq qee iocaqiok tap a_ie qo
camqroe a meopokfp ‘peaaotf via qee ikqeokeq aka ikciraea qee offnpiqe ‘peaaotf
ik qee oknpiqe taii moogecqiok ik oeai qimeo Tee oeiayea imadep teoe aoceivea aka
coria _e vietea ap a penrekce of pqiii imadep aooakdea ik a pmioai aiokd a qime
Tee doai tap koq qo peot off aavakcea qecekoiody _rq oaqeeo qo pee eot ciope
iq coria deq qo qee moimooaiai eumeoiekce of peaaotpl teice eveoyoke caooiep ik
qeeio memooyo
A ketp oeieape ipprea ak ikviqaqiok qo _oqe okiike aka offlike meaia qo qee
Paiep of ‘Bire Doadokf euceeaea qee cammaidk qaodeqo Lveo 0 miiiiok meomie
vietea qee cammaidko Tee ikkovaqive kaqroe of qee cammaidk tok iq coveoade
acoopp aii meaiao Iq tap feaqroea ik oveo 0s _iodpo GT eaa miakkea qo rmioaa qee
cammaidk ok YorTr_el _rq teek qee adekcy pordeq qo rmioaa iqp viaeo iq forka
qeaq qee viaeo eaa aioeaay _eek miacea ok YorTr_e _y a vieteoo
Tee ikkovaqive kaqroe of qee cammaidk tok iq maky ataoapl ikciraikd a Ciio
Ataoal a Goaka Poiu aq Cy_eo Lke Peot Ikqeoacqivel a Goia aq Tokyo Ikqeokaqiokai
Aa Ataoapl a Goia Coeaqa Ataoal aka a Bookze Cy_eo Liok aq Cakkepo
Jogi Pakadrceil Dioecqool X_ou Maokeqikd Demaoqmekql Home aka Ekqeoqaikmekq
Divipiokl Micoopofqr
‘A peaaot tiii _e capq _y qee _oideq oayp of iideq foom oro eeaoqpf – qeip ip qee
cooe cokcemq foo X_ou dame ‘Bire Doadokfo To eumoepp prce a cokcemq tap
qee maik o_gecq foo qeip moogecqo
Perl qee maik ceaoacqeo of qeip damel rpep eip ‘peaaotf ap a teamok qo fideq
ekemiep qeaq cokfookq eim ok eip gorokey qo pave qee tooiao Tee _iddepq ceaiiekde
foo qeip moogecq iay ik qee maoq of aepidkikd a meqeoa qo peot qee rpeop qee cooe
cokcemq of qeip dame qeaq coriakfq _e eumoeppea via TV commeociaip oo Fiape aa
_akkeopo Aipol qee cokcemq eaa qo _e eumoeppea tiqe a pekpe of qee doaka pcaie
of qeip keuqndekeoaqiok ooienmiayikd dame pmecqacriao coeaqea _y qee doeaq mapqeo
coeaqoopo
Tee pidkificakce of qee ‘Bid Peaaotf tap qeaq iq eka_iea rpeop qo feei qee pekpe
of acqraiiy cokqooiiikd qeeio peaaotp grpq iike qeey toria ik qee dameo Tee rpeop
eumeoiekcea a ‘oeaif aka ‘orqaooof eumeoiekce qeoorde ak ikkovaqive meaproeo Tee
cokcemq of qee dame tap aipo eumoeppea ik qeoee aimekpiokp via qee ikqeokeq – a
Ak ikqeoacqive peaaot tap capq rmok qee erde taiip of a maokikd ioq ik Pei_ryal
a ciqy cootaea tiqe qeekadeopl teo aoe qee maik qaodeq of qeip dameo
Teip meqeoa koq okiy eumoeppea qee ket eumeoiekcel _rq aipo prcceeaea ik moon
arcikd _rzzo Pappekdeop toria qake a micqroe of qee evekq tiqe qeeio ceii meokepl
aka peka qeem qo qeeio foiekapo Prce commrkicaqiok pqyie rpikd ceii meokep ip
momriao ik Jamakl aka tookea teii tiqe qeip moogecqo Aipol rpeop teo coriakfq come
qo qee oeai vekre teoe divek ak ‘okiike ekqoy ceakcef8 qeip cammaidk dekeoaqea
Ciiekqr Micoopofq
Pooarcqr X_ou 0gs ‘Bire Doadokf
Aaveoqipikd adekcyr GT Ikcl Tokyo
Coeaqive Dioecqoor Kopei Uceiyama
Aoq Dioecqoor Naoki Iqa
tttodqikcogmrqiaar_idpeaaot_imade_0ssamir
Coeaiq foo vipraipr /ssg Bioa PqraiorMipqtaikeol Ikco Aii oideqp oepeoveao
/ssg Micoopofq Coomooaqioko Aii oideqp oepeoveao
/ssg Bid Peaaot Poogecq Commiqqeeo
Fidroe .so/
Tee ‘Bid Peaaotf cammaidk qook qee cokcemq of peaaotnmiay qo a
ket ieveil aiiotikd meomie qo ikqeoacq tiqe diakq peaaotp moogecqea okqo qee piae
of a Tokyo _riiaikdo Tee mr_iic coria ikqeoacq tiqe qee ‘peaaotpf _oqe okniocaqiok
aka oemoqeiy oveo qee ikqeokeq
footaoa qo
Foo maokeqikd qo peovice qee ket keeap of _rpikeppl aka foo iq qo moofiq foom
oaqeeo qeak prffeo foom qee ceakdikd tooia of meaial iq tiii eave qo aaamq
ik a oaaicai tayo
gCeoip Waoal Micoopofq MPNl
I iook qo qee frqroe _ecarpe qeaqfp teeoe Ifm doikd qo pmeka qee oepq of my
gGeoode Brokpl .56g–.66gh
Tee _epq tay qo moeaicq qee frqroe ip qo ikvekq iqo
Week yor oeace qee eka of qeip ceamqeo yorfii eave akpteop qo qee
Weaq aoe qee key qoekap qeaq aoe peamikd qee aidiqai maokeqikd
Hot ip qee oeiaqiokpeim _eqteek cokprmeop aka maokeqeop evoivikd?
Weaq aoe qee maik ceaiiekdep aidiqai maokeqeop tiii face oveo qee keuq
Weaq cak yor ao qo frqroenmooof yoro _rpikepp?
A ioq qo iook footaoa qo
Tee frqroefp _oideqr eeaa qotaoap
If qee iapq five yeaop eave qardeq rp akyqeikd ik qee aidiqai maokeqikd
pmacel qeeyfve qardeq rp qo eumecq oamia aka rkmoeceaekqea ceakdeo Ik
a fet peooq yeaop okiike maokeqikd eap doke foom qaiekq peot takka_e
qo eeaaiikikd Booaatay acql emeodikd foom qee tikdp of cy_eopmace ikqo
Pmekaikd ok okiike aaveoqipikd cokqikrep qo doot oamiaiyl moaceikd
_radeq foom mooe ‘qoaaiqiokaif ceakkeip ap _rpikeppep oeaiize qeaq qee
frqroe ip okiike – aka po aoe qeeio crpqomeopo Ik /ssil UP ikqeokeq
aaveoqipikd oevekrep qoqaiiea a/.o/ _iiiiokl /g meo cekq eideeo qeak ik
/ssgl teice tap iqpeif a oecooa yeao gIkqeoacqive Aaveoqipikd Broear
gIABhrPoicetaqeoeorpeCoomeop gPtChl
/ssi Ikqeokeq Aaveoqipikd Revekre
Remooq
h akal teiie ikarpqoy akaiypq commaky eMaokeqeo moeaicqp qeaq
dootqe tiii piot piideqiy ik /ss6l iq moeaicqp dootqe tiii _orkce _ack ik
Aka qeip ip okiy qee _edikkikdo Maikpqoeam _rpikepp ip grpq pqaoqikd qo
rkaeopqaka aka qam ikqo qee oice veik of moqekqiai qeaq aidiqai maokeqikd
oemoepekqpo Rideq aq qee pqaoq of qee _ook te mekqiokea qeaq qeip ip ak
ikcoeai_iy euciqikd qime qo _e ikvoivea ik qee aidiqai maokeqikd pmaceo
Wefoe aq a qimmikd moikqo Didiqai ceakkeip aoe ok qee crpm of ekqeoikd
qee maikpqoeamr qee coazyl iatieppl ‘tiia fookqieof aayp of qee miokeeop aoe
_eeika rpo Ap aidiqai maokeqikd pqaoqp qo maqroel tefoe ekqeoikd a ket
aka euciqikd eoa of ommooqrkiqyl accorkqa_iiiqy aka prpqaika_ie dootqeo
Iqfp peamikd rm qo _ecome qee _iddepq oevoirqiok ik maokeqikd eipqooyo
Wooa of morqer pavvy cokprmeop
Tecekoiody cokqikrep qo evoive aq a pqaoqiikd mace – deqqikd fapqeol mooe
cama_iel eapieo qo rpe aka mooe affooaa_ie – aka qeaq qoeka aoepkfq iook
peq qo piot aky qime pooko Brq qee qecekoiody iqpeif ip a veoy pmaii maoq of
qee aidiqai maokeqikd pqooyr teaqfp oeaiiy euciqikd foo qee aidiqai maokeqeo
ip qee tay
qecekoiody ip eka_iikd meomie
o Iqfp qee tay meomie aoe aaomqikd
aka rpikd qecekoiody qeaq ip a caqaiypq foo oamia aka ekaroikd ceakdeo
Cokprmeop aoe rpikd qecekoiody qo oeaefike qeeio cokprmmqiok of meaial
qeeio oeiaqiokpeimp tiqe _oakap aka maokeqeopl aka qeeio oeiaqiokpeimp
tiqe eace oqeeoo Iqfp ceakdikd qee kaqroe of qee dame – aka maokeqeop
‘Tee oeaiiqy ip commrkicaqiok qecekoiody eap aitayp maae cokprmeop
pavvieol mooe earcaqea aka ammiifiea qeeio aiveopiqyfl eumiaikp aidiqai
maokeqikd vipiokaoy Jokaqeak Mekaez ik eip Lmqimize e Poomeeqize _iod
gtttoomqimizeakamoomeepizeocomhr
We tiii aii adoee qeaq moteo eap peifqea ik qee maokeqmiace qo cokprmeop ap
qeey qake ok ak eveonacqive voice ik qee maokeqikd aka qee riqimaqe prccepp
of mooarcqpo Revietpl oecommekaaqiokp aka pociai keqtookp keceppiqaqe
facqrai aka eeimfri meppadep aka maokeqikd qeaq nrakqifiep _ekefiqp qo
cokprmeopo Teip ip qee okiy tay cokprmeop tiii accemq yoro voiceo Pome
mideq pay pqoaideq qaik iekap iqpeif qo mooe aioecq oepmokpe focrpea maokeqikd
Teeoefp iiqqie aor_q qeaql ap qee momriaqiok of aidiqainpavvy cokprmeop
cokqikrep qo doot aoorka qee tooial po qoo tiii qee immeoaqive foo
maokeqeop qo ekdade tiqe qeem okiiker iipqekikd aka ieaokikd foom qeeml
aka ikciraikd qeeio ikmrq ik qee evoirqiok aka aeveiommekq of _oakapo
Pome footaoanqeikkikd commakiepl iike Deii aka Poocqeo e Gam_iel aoe
aioeaay em_oacikd qeip cokprmeonaoivek qoekal aka iqfp pomeqeikd qeaq
tiii cokqikre qo dooto
Foo maokeqeopl oro _iddepq ceaiiekde movikd footaoa ip eot te makn
ade qeaq qoakpiqiok foom _ooaacapqikd a meppade qo ekqeoikd ak okdoikd
aiaiodrer eot ao te make pekpe of qeip mieqeooa of ket commrkicaqiokp
qooip aka rpe qeem qo cokkecq tiqe crpqomeop teo aoe eveo mooe foadn
mekqea aka aipmeopea? Hot cak te ekdade ik a tay qeaq aaap mrqrai aka
ekaroikd vaire? Tee akpteop aemaka a maoaaidm peifq ik qee maokeqikd
mikapeq – a ceakde qeaqfp moovikd maikfri foo a ioq of oianpceooi maokeqeop
aka adekciep _rq teice omekp rm a teoie ket tooia of ommooqrkiqy qo
We keea qo eaokepp qee moteo of aidiqai meaia qo qaik
oro crpqomeopl
qeeml aka qo oecodkize qeaq ik qee okiike pmace
qee cokprmeo oeaiiy ip
cokqooiiikd qee cokveopaqiok
o Teaqfp koq qo pay qeaq meppaden_apea aaveoqipikd
tiii aie orq – iq aimopq ceoqaikiy tokfq – _rq qo _e effecqive qee meppade
tiii keea qo _ecome mooe qaodeqeal focrpea aka oeievakqo Aaveoqipikd
tiii eave qo
aaa qakdi_ie vaire
qeoorde aeiiveoikd rpefri ikfoomaqiokl
ekqeoqaikmekq oo a moacqicai qooi oo ammiicaqiok ik euceakde foo qee
rpeofp aqqekqioko
Wefoe ik a meoioa of qoakpiqiokr _ooaacapqnpqyie ikqeoormqive aaveoqipikd
tiii cokqikre qo coeuipq tiqe mooe ekdadikd foomaqp foo pome qime yeqo
Uiqimaqeiy qeordel ekdademekqn_apea maokeqikd aeiiveop mooe aiinoorka
vaireo Ap mooe maokeqeop pqaoq qo rkaeopqaka aka accemq qeaq facql tefii
A ioq qo iook footaoa qo
Becarpe peaoce ip po cekqoai qo qee okiike eumeoiekce iq cak _e aifficriq
qo _eiieve qeaql ap ak ikarpqoyl iq ip pqiii veoy mrce ik iqp ikfakcyo Peomie
teo moeaicq qeaq peaoce maokeqikd eap meakea gaka qeeoe aoe pome
orq qeeoeh aoe frkaamekqaiiy rkaeoepqimaqikd _oqe qee moteo of
peaoce ekdikep qo ikkovaqe aka aaamq aka qee oveoteeimikd aepioe of a
cokqikraiiy eumakaikd rpeo _ape qo fika oeievakql vaira_ie ikfoomaqiok
Aq qee qime of toiqikd Goodiel _y fao qee aomikakq miayeo ik peaocel ip
pqiii iepp qeak a aecaae oiao Tee qecekoiody rkaeomikkikd peaocel teiie
iq eap aeveiomea euqoaooaikaoiiy nrickiyl ip pqiii veoy yorkdo Iq eap a ioq of
Biekaea peaoce ip aioeaay tiqe rpl aka tiii _e oefikea aka aeveiomea
oveo qee comikd yeaop8 peaoce ekdikep tiii cokqikre qo eoke qeeio a_iiiqy
qo rkaeopqaka cokqeuq ik peaoce nreoiep – qo aivike euacqiy teaq rpeop
aoe iookikd foo aka qo aeiiveo eveo mooe oeievakq oepriqpo Peopokaiizea
peaoce _apea ok _oqe moofiie ikfoomaqiok aka moefeoekcep te eumiiciqiy
mooviae goo dive meomippiok foo qeem qo coiiecqh tiii _e com_ikea tiqe
ikfoomaqiok ikfeooea foom addoedaqea peaoce eipqooiep qo aeiiveo mooe
Tee meqeoa peaoce ekdikep rpe qo oakk qee madep tiii ceoqaikiy ceakde
oveo qimeo Aq qee momekq ik_orka iikkp aoe oke of qee aomikakq facqoop
ik aeqeomikikd qee nraiiqyl arqeooiqy aka oeievakce of a piqe foo peaoce
oakkikdpo Lveo qimel ap peaoce ekdikep deq _eqqeo aq evairaqikd qee acqrai
cokqekq of a piqel meoeamp ikcoomooaqikd pome foom of aipqoi_rqea ermak
ikmrq moaei qo aeqeomike nraiiqyl oo qammikd ikqo pociai meaia qo deq a
mooe ermakncekqoic meopmecqivel qee emmeapip coria teii peifq atay foom
iikkn_apea oakkikdo Hot qee oakkikd aidooiqemp tiii evoive ip aky_oayfp
dreppl _rq qeey tiii evoivel aka peaoce maokeqikd tiii cokqikre qo evoive
Aq qee fooefookq of qeepe aeveiommekqpl foo qee fooepeea_ie frqroe aq
ieapql tiii _e Goodiel aka aepmiqe qee _epq effooqp of ieaaikd commeqiqoop
iqfp aifficriq qo pee eot akyoke ik qee crooekq peaoce maokeqmiace cak
peoiorpiy ceaiiekde qee tiiy ikcrm_ekq foo qee qom pmoq oveo qee keuq fet
yeaopo Teaqfp koq qo pay qeey tokfq qoyl oo qeaq oqeeop tokfq emeode tiqe
a teizn_akd ket peaoce qecekoiody qeaq tiii riqimaqeiy _iot Goodie orq
of qee taqeoo Teip ip ak ikcoeai_iy aipormqive aoekal ap Goodie qeempeivep
eave mooveal aka qeeoe aoe aky krm_eo of peaoce pqaoqnrmp orq qeeoel
tookikd foakqicaiiy ok teaq qeey _eiieve qo _e Goodienkiiiikd peaoce
qecekoiodiepo Waqce qeip pmace
A ioq qo iook footaoa qo
Fidroe ..o.
Hrmak moteor peaoceikd foo Paoip eoqeip ok Maeaio ga
ermaknmoteoea peaoce ekdikeh iipqp qom Paoip eoqeipl teeoeap Goodiefp
PERPp foo qee pame keymeoape aoe aomikaqea _y eoqei doorm _ookikd
piqep aka affiiiaqep iike ToimAavipoo aka PaoipHoqeipocom gGoodiefp oke
pavikd doace eeoe ip rkiveopai peaocel teice meakp a mam aka iikkp qo
acqrai eoqeip ammeao ik qee PERPpho Tee ermak ikmrq qo qee Maeaio made
makep iq mrce mooe focrpea aka oeievakql tiqe rpefri ikfoomaqiok aka
oecommekaaqiokp aotk qee oideql aka
acqrai eoqei te_piqep
doaaea foom
iruroy qeoorde moaeoaqe qo affooaa_ie ik qee PERPp
Ikqooarcikd a ermak oecommekaaqiok eiemekq ikqo peaoce makep aii
pooqp of pekpeo Hrmaknmoteoea peaoce ekdikep iike Maeaio gtttomaeaioo
comh moepekq peaoce oepriqp qeaq eave _eek pcoeekea aka oecommekaea
_y a oeail iive eaiqooiai qeam oaqeeo qeak a commrqeo moodoamo L_viorpiy
qeip ammooace cak aka aoep aeiiveo mooe oeievakq aka rpefri peaoce oepriqp
foo qee mopq momriao peaoce qeompl _rq evek teek a pociai meaia oo tikin
epnre moaei ip aaomqeal ap iq ip aq Maeaiol iqfp aifficriq qo pee eot mroeiy
ermaknmoteoea peaoce tiii eveo pcaie rm qo _ecome a oeai cokqekaeo ap
Ceoip Peeomakl Euecrqive Eaiqoo tiqe Peaoce Ekdike Lakal moikqp orq
qeaq ermaknmoteoea peaoce ip koqeikd ket aka eap _eek eammekikd
foo mooe qeak a aecaaeo Weiie ee oecodkizep qeaq ermak eaiqoop aoe
_eqqeo qeak aky aidooiqem aq gradikd oeievakcyl eefp aipo pcemqicai a_orq
qee pcaia_iiiqy of ermaknmoteoea peaoce teek iq comep qo offeoikd a
commoeeekpive poirqioko ‘Hrmak _eikdp aoe doeaq aq makikd grademekqp
aka oecommekaaqiokpl _rq qeey aokfq pcaiefl ee qoia rp teek te cardeq
rm tiqe eim aq qee Peaoce Maokeqikd Wooia cokfeoekce ik Dr_iik gAmoii
/ss5l tttopeaocemaokeqikdtooia/ss5ocomho ‘Teey cakfq moppi_iy keem
Ceoip aka oqeeo ieaaikd eumeoqp ik peaoce _eiieve qee frqroe tiii pee
ey_oia peaoce ekdikep emeode qeaq com_ike qee _epq eiemekqp of aidon
oiqemic peaoce tiqe ermak oecommekaaqiokl meopokaiizaqiokl _eeavin
oroai moofiiikd aka deoniocaqiok qo aeiiveo rkinreiy qaiiooea peaoce oepriqpo
Teaq evoirqiok ip aioeaay eammekikdl tiqe meopokaiizaqiokl _eeavioroai
moofiiikd aka deoniocaqiok aii miayikd a ooie ik aefikikd oeievakcy ok magoo
peaoce miaqfoompr teaq I pee ik my Goodie PERPp qoaay coria _e aiffeoekq
qo teaq yor pee foo qee pame peaoce meoapel teideqea accooaikd qo teeoe
Ifm peaoceikd fooml my meopokai moefeoekcep aka qee _eeavioroai moofiie
Goodie eap _riiq rm _apea ok teaq Ifve peaoceea foo _efooel qee oepriqp
Lveo qime qee meopokai aiffeoekqiaqiok of peaoce oepriqp – oakkikd
accooaikd qo oeievakcy qo ak ikaiviarai oaqeeo qeak qo qee mappep – tiii
_ecome mooe mookorkceao Foo maokeqeopl of coropel meopokaiizea peaoce
oepriqp aoe a doeaq qeikdo Teey meak qeaq oro peaoce maokeqikd effooqp
peoria yieia mooe nraiifiea peaoce qoaffic qeaqfp fao mooe iikeiy qo cokveoq
A ioq qo iook footaoa qo
Pociai peaoce – qakikd qeikdp a pqem froqeeo
Ik ak ikqeoviet tiqe VekqroeBeaq ik eaoiy /ss5l Goodiefp Vice Poepiaekq
of Peaoce Pooarcqp aka Upeo Eumeoiekcel Maoippa Mayeol aefikea pociai
aky peaoce aiaea _y a pociai ikqeoacqiok oo a pociai cokkecqioko o o Pociai
peaoce eammekp eveoy aayo Week yor apk a foieka ‘teaq moviep aoe dooa qo
do pee?f oo ‘teeoe peoria te do qo aikkeo?fl yor aoe aoikd a veo_ai pociai
peaoceo Yorfoe qoyikd qo ieveoade qeaq pociai cokkecqiok qo qoy aka deq a
miece of ikfoomaqiok qeaq toria _e _eqqeo qeak teaq yorfa come rm tiqe
Weiie pociai meaia piqep aiiot rp qo cokkecq tiqe oro ‘foiekapf aka fika orq
teaq qeey oecommekal qo pee teaq qeey cokpiaeo ‘eoq oo koqfl aeiiveoikd
pociai peaoce ik a te_ peaoce ekdike cokqeuq ikqooarcep a vaoieqy of
commiicaqiokp – koq ieapq of teice ip moivacyo Teikk a_orq iq – ao yor
oeaiiy takq teaq yor ekqeo ikqo a peaoce ekdike qo ikflrekce qee peaoce
oepriqp of aii yoro okiike pociai cokkecqiokp? Do yor takq yoro peaoce
oepriqp ikflrekcea _apea ok teaq qeeyfve _eek peaoceikd foo? Pome may8
Po grpq eot oro okiike pociai cokkecqiokp aka ikqeoacqiokp mideq
ikflrekce oro meopokai peaoce oepriqp ik qee frqroe ip rkcieaol _rq qeeoefp
ko aor_q qeaq ieaaikd peaoce ekdikep aoe iookikd ikqo qee moppi_iiiqy aka
qeaq pociai eiemekqp
facqoo ik aeqeomikikd qee oakkikd aka oeievakcy
of peaoce oepriqp ik pome tay movikd footaoao
‘If te iook aq a peaoce ekdike qek yeaop foom kotl te kkot iq tiii _e
_eqqeo qeak Goodie ip qoaayfl paia Mayeoo
Goodie iqpeif deqp _eqqeo eveoy pikdie aay _ecarpe tefoe cokpqakqiy makikd
ceakdep qo qee oeievakceo o o I qeikk oke tay iq tiii _e _eqqeo ip ik rkaeon
pqakaikd mooe a_orq yor aka rkaeopqakaikd mooe a_orq yoro pociai
cokqeuqr teo yoro foiekap aoel teaq yor iike qo aol teeoe yor aoeo Iqfp eaoa
qo imadike qeaq qee peaoce ekdike qek yeaop foom kot ipkfq aavipea _y qeope
Ik maokeqikd qeomp peaoce ip _y fao qee _iddepq miaqfoom ik qee aidiqai
maokeqikd pmaceo Aii of qee aeveiommekqp ik peaoce – rkiveopai peaocel
ermaknmoteoea peaocel pociai peaocel eqc – aoe riqimaqeiy _eikd aoivek
_y a pikdie rkiveopai doair qee moime o_gecqive te mekqiokea _ack aq qee
pqaoq of Ceamqeo 1o Peaoce ekdikep keea qo aeiiveo qee mopq oeievakql
arqeooiqaqive oepriqp qo qeeio rpeop if qeey takq qo maikqaik aka eumaka
qeeio rpeo _apeo By divikd rpeop teaq qeey takql peaoce ekdikep aqqoacq
mooe rpeopl teice ik qrok aqqoacqp mooe aaveoqipeop – aka qeaq meakp
Mooe oeievakql focrpea peaoce oepriqpl ap tefve mekqiokeal aoe doeaq
ketp foo maokeqeop – _ecarpel ap iokd ap yorfoe qaodeqikd qee oideq
keytooa meoapep ik yoro PEL aka maia peaoce cammaidkpl iq meakp qee
qoaffic comikd yoro tay tiii _e mooe nraiifiea aka mooe iikeiy qo cokveoqo
Peaoce maokeqikd iookp peq foo cokqikrea aka prpqaika_ie dootqe movikd
footaoal ik qeomp of _oqe oodakic PEL aka maia peaoce cammaidkpo
Weiie maia peaoce eap qo aaqe aqqoacqea qee iiokfp peaoe of qee peaoce
maokeqikd aoiiaol tefii moo_a_iy pee mooe of qeaq pmeka aoifqikd qotaoap
PEL oveo qee comikd yeaop ap _rpikeppep feei qee mikce of oipikd copqp
meo ciick ik qeeio maia peaoce cammaidkp aka oeaiize qee okdoikd vaire of
Lveoaii mooe _rpikepp aoe doikd qo oeaiize qee _ekefiqp of epqa_iipeikd
coooaikaqea peaoce maokeqikd cammaidkpl orkkikd maia peaoce aka PEL
ik qakaeml ceoopikd qeeio keytooap tipeiy qo daokeo qee mopq vaira_ie
Mo_iie maokeqikd – ool mooe accroaqeiyl maokeqikd qo cokprmeop qeoorde
mo_iie aevicep – eap _eek eeoaiaea ap qee keuq _id qeikd ik qee aidiqai
pmace foo pome yeaop koto Po fao iqfp faiiea qo aeiiveol _rq fet aor_q iqp
moqekqiai – oo qee facq qeaq mo_iie ikqeokeq rpade ip peq qo eumioaeo Iqfp
Pmeakikd aq a cokfeoekce ik /ssgl Pio Davia Bootkl Ceaiomak of
Moqoooial oecorkqea a qaie foom qee mian.65spl teek mo_iie ikarpqoy
akaiypqp fooecapq a dio_ai mo_iie meoke maokeq of grpq 6sslsss rkiqp
_y /ssso Teeio moeaicqiok feii a iiqqie peooqo Ap te ooiiea ikqo qee ket
miiiekkirm qee dio_ai mo_iie ikarpqoy tap peiiikd
6sslsss eakapeqp eveoy
.6 eorop
g‘Mo_iiep pqiii oikdikd ik Net Yeaofl ttto__cocoorkl /0 Decem_eo
By qee eka of /ssi qeeoe teoe a pqaddeoikd 0o0 _iiiiok acqive mo_iie
meoke pr_pcoimqiokp ik qee tooia – qeaqfp a_orq oke meoke foo eveoy qto
meomie – a fidroe qeaq makep qee mo_iie meoke qee mopq tiaeiy aaomqea
miece of cokprmeo qecekoiody ok qee miakeqo To mrq iq ikqo cokqeuq qeeoe
aoe ak epqimaqea .o0 _iiiiok fiueaniike meokep ik qee tooia aka aipol
coikciaekqaiiyl aoorka .o0 _iiiiok ikqeokeq rpeop8 qeeoe aoe a_orq 52s
miiiiok caop ik rpel .o2 _iiiiok TV peqp aka .o1 _iiiiok meomie rpe aq ieapq
A ioq qo iook footaoa qo
oke coeaiq caoa dio_aiiyo Tee moqekqiai oeace of mo_iie ikqeokeq accepp
ataofp fiueaniikeo
Ik /ssi oveo i65 miiiiok meomie aoorka qee tooia acceppea qee ikqeokeq
rpikd a mo_iie meoke oaqeeo qeak a meopokai commrqeoo Ukqii oeiaqiveiy
oecekqiyl qeordel acceppikd qee ikqeokeq ik aky meakikdfri tay qeoorde
yoro mo_iie meoke tap rktieiay aka immoacqicaio Limiqea _akatiaqel
mooo frkcqiokaiiqy aka eoooific rpeo ikqeofacep meakq qeaq meokepl _y
aka iaodel teoe rpea foo makikd meoke caiipl pekaikd aka oeceivikd qeuq
meppadep akal meoeampl pekaikd qee occapiokai rodekq enmaiio
Tee mo_iie ikqeokeq fikaiiy _ecomep rpefri
Mo_iie aaqa _akatiaqe eap kot ikcoeapea qo qee pooq of ieveip qeaq
make acceppikd qee ikqeokeq ok qee move moacqicaio Iqfp aipo _ecomikd
mooe affooaa_iel aka aevicep aoe emeodikd qeaq qake aavakqade of qeip
ikcoeapea _akatiaqe aka ikkovaqive rpeo ikqeoface aepidk qo aeiiveo a
Tee qoiddeo foo qeip oefikemekq of qee mo_iie aevice tap qee ikqooarcqiok
ik /ssi of Ammiefp iPeoke aka iPoa Torcel _oqe of teice feaqroea qee
pame orqpqakaikd mriqinqorce rpeo ikqeoface aka a friiy frkcqiokai te_
_ootpeo cama_ie of aipmiayikd friinfleadea te_ madep oaqeeo qeak qee
Fidroe ..o/
Tee iaqekq moqekqiai of mo_iier mrqqikd 0o0 _iiiiok eakapeqp
Caop
Ikqeokeq
Coeaiq
caoap
Nrm_eo g_iiiiokph
Tee immacqr mooe meomie aoe rpikd qeem qo accepp qee te_ qeak
aky oqeeo mo_iie aeviceo Hot maky mooe? Lk .0 Fe_oraoy /ss5 Vic
Grkaoqoal eeaa of Goodiefp mo_iie omeoaqiokpl qoia qee
Fikakciai Timep
qeaq qee peaoce commaky tap deqqikd 2s qimep mooe peaoce qoaffic foom
Ammiefp iPeoke qeak foom aky oqeeo mo_iie eakapeq ok qee maokeqo Tee
dam tap po _id qeaq Goodie doq iqp ekdikeeop qo oeceeck qee peoveo iodp
qo make proe qeey teoe accroaqeo Week yor cokpiaeo qee oeiaqiveiy pmaii
krm_eo of iPeokep orq qeeoe commaoea qo oqeeo te_neka_iea mo_iie
Weaq iq moovep ip qeaq meomie aoe tiiiikd qo rpe qee ikqeokeq euqekpiveiy
ok mo_iie aevicepl ap iokd ap qee eumeoiekce ip oice ekordeo Peomie takq
qo _e cokkecqea aii qee qime – grpq qoy qakikd atay a qeekadeofp mo_iie
meoke aka ikqeokeq accepp aka taqce qee oeacqiok – _rq qeeyfoe koq
moemaoea qo commoomipe ok rpeo eumeoiekcer qeey aemaka pomeqeikd
Lqeeo makrfacqroeop aoe foiiotikd Ammiefp ieaal aka a krm_eo of
mo_iie aevicep tiqe piickl eapynqonrpe ikqeofacepl friiy frkcqiokai te_
_ootpeop aka feaqroenoice te_neka_iea ammiicaqiokp aoe _edikkikd qo
ekqeo qee maokeqmiaceo Tee moqekqiai ip ekoomorpl po mrce po qeaq Goodie
moeaicqp mo_iie ikqeokeq peaoce voirmep tiii promapp qeope of pqakaaoa
ikqeokeq peaoce ‘tiqeik qee keuq peveoai yeaopfl qo nroqe Vic Grkaoqoao
Teaql of coropel meakp mooe aaveoqipikd oevekre foo Goodie aka mooe
Lmek aeveiommekq miaqfoomp ekcoroade ikkovaqiok
Piayikd iqp maoq ik makikd qeaq moomeecy come qore tiii _e Goodiefp
otk omek poroce mo_iie omeoaqikd pypqem aka pofqtaoe miaqfooml
Akaooial aiokd tiqe qee UP a.s miiiiok ikcekqive iq eap peq apiae qo
oetaoa aeveiomeop of qee _epq ammiicaqiokp ok Akaooiao Ammie qoo eap oen
evairaqea iqp aecipiok qo ciope qee iPeoke miaqfoom aka eap omekea iq rm
qo qeioanmaoqy aeveiomeop8 ieaaikd eakapeq makrfacqroeo Nokia eap aoke
Aii of qee ikdoeaiekqp aoe ik miace foo mo_iie ikqeokeq rpade qo eumioae
– iqfp a nrepqiok of teekl oaqeeo qeak ifl iq tiii eammeko Week iq aoepl qee
immiicaqiokp foo aidiqai maokeqeop tiii _e mooforkal ik qeomp of qee pcome
aka oeace of oro aidiqai cammaidkpl aka qee a_iiiqy qo qaodeq aka cokkecq
Aq qee momekq te eave qee pqakaaoa te_ aka qee mo_iie te_ – eppekn
qiaiiy a mikrpcrie pr_peq of qee te_ qeaqfp _eek peoeeookea qo fiq qee
cokpqoaikqp immopea _y qoaayfp maikpqoeam mo_iie aevicepo Ik qee koqnqoon
aipqakq frqroel tiaepmoeaa aaomqiok of mrce mooe cama_ie aevicep tiii
A ioq qo iook footaoa qo
eeoaia qee aemipe of qee ‘mo_iie te_fo Weaq tefii _e iefq tiqe ip grpq qee
te_l commieqe tiqe peaocel oice meaial viaeol doameicpl ekdademekq aka
eveoyqeikd eipe tefve come qo kkot aka iovel aii peamieppiy acceppi_iel
Tee aay teek mooe meomie ik qee tooia accepp qee ikqeokeq qeoorde
qeeio mo_iie meoke qeak qeeio commrqeo ipkfq veoy fao atayo
Kkotikd teeoe yor aoe aka teofp keao_y
Akoqeeo apmecq of mo_iie qecekoiody qeaqfp pomeqeikd of a eoq qomicl
epmeciaiiy ik oeiaqiok qo mo_iiel ip deoniocaqiok – oo qee a_iiiqy qo took orq
euacqiy teeoe qee aevice ip aq aky divek qimeo Pome eideneka aevicep eave
a _riiqnik dio_ai mopiqiokikd pypqem gGPPh _rql evek foo qeope qeaq aokfql
pofqtaoe cak qoiakdriaqe qee meokefp mopiqiok _apea ok iqp moouimiqy qo
qee keaoepq mapqpo Lkce adaik Goodie ip pmeaoeeaaikd qee ceaode qo eeim
_riia iocaqioknataoe ammiicaqiokp _y iookikd qo make deoniocaqiok peovicep
foeeiy avaiia_ie qo aeveiomeop qeoorde iqp Goodie Geaop ammiicaqiok moon
doammikd ikqeoface gAPIh gTeceCorkcel tttoqececorkceocoml 0. May
Com_ike qee a_iiiqy qo accroaqeiy miace yoro meoke ok qee mam tiqe
qee pofqtaoefp a_iiiqy qo rpe yoro meokefp _riiqnik Bireqooqe cama_iiiqy qo
aeqecq oqeeo aevicep gaka eekce meomieh keao qo yorl aka yor eave aii qee
ikdoeaiekqp foo ekeakcea oeainiife keqtookikd ik qee maim of yoro eakao
Feei iike eaqikd Meuicak fooa? Yoro mo_iie tiii peove yor rm aii qee
pmicy aeqaiip of miacep keao_yl commieqe tiqe oevietpl oaqikdp aka mekrpo
Iq coria evek took orq qeaq iqfp irkceqime aka prddepq iocaqiokp yor mideq
Aq a maoqyl _rq aokfq kkot akyoke? No moo_iemr a nrick iook aq yoro
mo_iie tiii qeii yor qeaq qeoee of qee meomie ik qee ooom aoe foiekap of
foiekap ik yoro okiike pociai keqtook aka qeaq qto of qeem eave pimiiao
ikqeoepqp qo yoro Recodkizikd qeem ip eapy – yorfve peek qeeio moofiie
micqroe – akal tiqe a _iq of _ackdoorka qo eeim _oeak qee icel yorfoe pook
Lo meoeamp yorfoe aqqekaikd a _rpikepp cokfeoekce aka aoe ok qee
iookorq foo a ket go_? Yoro mo_iie ieqp yor kkot qeeoe aoe foro CELp
pceeariea qo _e aq qee cokfeoekce teope commakiep aoe iookikd qo
eioe pomeoke tiqe yoro pkiii peqo Iq cak peot yor qeeio okiike moofiie
ikfoomaqiok aka qeii yor qeaq oke of qeem ip pqakaikd ammoouimaqeiy .s
meqoep atayo Teaq evekikdl teek yor deq _ack qo yoro eoqeil qeeoefp a
oecooa of eveoyoke yorfve meq qeaq aay taiqikd foo yor ok yoro iamqoml
commieqe tiqe iikkp qo qeeio okiike moofiiepo Yor iod ok aka ceeck yoro
pociai keqtook aka pee qeaq qeoee of yoro foiekap aoe ik qotk g_apea ok
deoniocaqiok aaqa foom qeeio meokephl po yor cokqacq qeemo Ikpqeaa of
aikikd aioke ik qee eoqei yor pmeka a pociai evekikd aq a iocai oepqaroakq
Weiie qeeoe aoe pqiii pome faioiy iaode eroaiep qo oveocome _efooe qeip
eammekp – ipprep oeiaqikd qo moivacyl pecroiqy aka aaqa mooqecqiok qo kame
a fet – aii of iq ip qecekicaiiy moppi_ie oideq koto Iq tiii qake a iiqqie qime
foo iq qo meomeaqe ikqo qee maikpqoeaml _rq iq ip grpq aoorka qee cookeoo
Foom a maokeqikd pqakamoikq qee moppi_iiiqiep aoe pqaddeoikd8 qeey tiii
eeim _rpikeppep qo ekdade tiqe crpqomeop mooe effecqiveiy aka aeiiveo
qimeiyl vaira_iel focrpeal iocaqioknpmecific cokqekq qo qeem ap aka teek
Toackikd aka meaproikd ermak
Toackikdl meaproemekq aka accorkqa_iiiqy ik qee aidiqai maokeqikd
pmace eave come a iokd tay ik a fet peooq yeaopo Not moteofri te_n
_apea akaiyqicp qooip aoe avaiia_ie foo foeel aka evek pmaii _rpikeppep
cak qoack aka meaproe qeeio RLI tiqe pome aedoee of cokfiaekce oveo
mrce of qeeio okiike maokeqikd ikvepqmekqo We cak qoack eveoyqeikd
foom immoeppiokl qeoorde ciickpl qo cokveopiok8 te cak evek akaiype
euacqiy teeoe qee moocepp ip _oeakikd aotk aka qake pqemp qo oemeay qee
moo_iemo Wiqe a iiqqie _iq of effooq te cak epqa_iipe teaqfp tookikd aka
teaqfp koq8 te cak qepql make ceakdep aka oefike oro cammaidkp ik oeai
qimeo Aii of qeip meaproemekq makep maokeqeop mooe accorkqa_ie foo qee
ikvepqmekq qeey make – aka qeaqfp a doeaq qeikdo
We_ akaiyqicp aka meaproemekq tiii cokqikre qo dootl aka if akyqeikd
tiii _ecome evek mooe immooqakq qo aidiqai maokeqeop oveo qee comikd
yeaopo Tee moaei of aeiiveoy may ceakdel tiqe mooe okiike adekciep
aeveiomikd qeeio akaiyqicp cama_iiiqiep aka offeoikd qee peovice ap a vairen
aaaea omqiok foo qeeio ciiekqp – ak omqiok maky may ceoope ik moefeoekce
qo ikneorpe qeamp aka euqeokai cokpriqakqpo Redaoaiepp of qee moaei qeaq
emeodepl meaproikd aka qoackikd meofoomakce okiike aoe doikd qo _e
coiqicai qo prcceppl aka tiii ikvoive qoackikd ket aka faioiy rkcokvekqiokai
Wiqe pqakaaoa akaiyqicp te cak meaproe teaq meomie aoe aoikd aka
teek8 teeoe qeikdp qeka qo faii aotk ip teek iq comep qo mikmoikqikd qee
oke qeikd meomie oeaiiy takq qo kkotr teyo Wey aoe meomie a_akaokikd
qeeio peommikd caoq aq pqade X? Wey aoekfq meomie teo ciick ok aa Y doikd
ok qo pidk rm foo oro ketpieqqeo? Wey aoekfq vipiqoop ciickikd qeoorde qo
A ioq qo iook footaoa qo
aeemeo cokqekq madep ok oro te_piqe? Wey tokfq meomie ekdade tiqe qee
We_ akaiyqicp ip doeaq foo coiiecqikdl addoedaqikd aka oemooqikd ok
qee teeoe aka qee teek – qee nrakqiqaqive emmioicai aaqa of okiike
qoakpacqiokpo Ciickpl immoeppiokpl vipiqpr aii pqoaideqfootaoal aii meaproa_ie
– o_peova_ie acqiokp teeoe oke enraip okel qto enraip qtol eqco Hoteveol
nrakqiqaqive aaqa aioke cak keveo qoriy aepcoi_e qee pr_qieqiep of ermak
_eeavioroo
Aka qeeoeik iiep qee moo_ieml _ecarpe qee _oave ket tooia of cokveopn
aqiokai maokeqikd qeaq tefve aepcoi_eal teeoe cokprmeo ekdademekq
oeidkp prmoemel ip
a_orq iaekqifyikd aka oepmokaikd qo qee pr_qieqiep
of ermak _eeavioro aka ikqeoacqioko Brq eot ao yor accroaqeiy meaproe
nraiiqaqive cokcemqp iike ekdademekql ikflrekcel qorpq aka arqeooiqy ik a
oemeaqa_ie aka commaoa_ie tay? Hot ao yor cokpipqekqiy aka commaoa_iy
Teeoe aoe aioeaay miekqy of pmecriaqive prddepqiokpl qeeooiep aka
foomriae orq qeeoel _rq iiqqie cokpekprp qo aaqeo Lveo qimel doaarai cokn
pekprp tiii emeode ok eot aka teeoe qo meaproe qeepe nraiiqaqive okiike
meqoicp aka eot qeey cak _epq _e rpea ik cokgrkcqiok tiqe euipqikd te_
akaiyqicp qo eeim rp immoove _oqe oro oeiaqiokpeim tiqe cokprmeop aka
Ikndame aaveoqipikd
Commrqeo aka viaeo damep eave _ecome a feoqiie doorka foo aaveoqipeop
oveo oecekq yeaopo Pikce Poky iarkceea iqp fiopq PiayPqaqiok _ack ik .662
qee damep cokpoie maokeq eap eumioaeao Viaeo damep aoe oke of qee
fapqepqndootikd aoeap of ekqeoqaikmekq aka aoe meofecq foo eiqqikd qee
aepioa_ie .5n qo 01nyeaonoia maie aemodoameico Poeaicqiokp vaoy tiiaiyl
_rq epqimaqep prddepq qeaq ikndame aaveoqipikd coria _e tooqe _eqteek
UP a5ss miiiiok aka grpq pey of UP a/ _iiiiok _y /s./o
Wiqe qee aavekq of aitaypnok _ooaa_aka ikqeokeq cokkecqiokpl moaeok
damep cokpoiep cak cokkecq miayeop tiqe eace oqeeo – aka corciaiiy aiiot
aaveoqipeop qo cokkecq tiqe qee damepo Ikndame aaveoqipikd ip a maoqicriaoiy
aqqoacqive moomopiqiok _ecarpel rkiike ik mopq oqeeo meaial dameop qeka
qo teicome qee moepekce of oeaintooia _oakap tiqeik damepo Iq _oikdp
ak aaaea pekpe of oeaiipm qo qeeio damikd eumeoiekceo Ik facq a pqray _y
Nieipek Ikqeoacqive Ekqeoqaikmekq forka qeaq pome is meo cekq of dameop
oepmokaea mopiqiveiy qo qee moepekce of oeai _oakap aka aaveoqipikd ik
qeeio damepl ap iokd ap iq tap
cokqeuqraiiy oeievakq
aka peovea qo ekeakce
oaqeeo qeak aipormq qeeio dame miayo
Pqaqic _iii_oaoanpqyie aaveoqipikd ik damep ip oamiaiy _eikd oemiacea
_y aykamic aap peovea rm ik oeai qime oveo qee ikqeokeq _y pmeciaiipq ikn
dame aaveoqipikd keqtookpo Aap cak _e deonqaodeqea aka cokqeuqrail aka
cak _e moaifiea aq tiii _y qee keqtookpl offeoikd ceakdikd aka okdoikd
aaveoqipikd ommooqrkiqiep qeoordeorq qee iifeqime of qee dameo Teeoe aoe
aipo mooarcq miacemekq ommooqrkiqiep ik damepl ik mrce qee pame tay
ap qeeoe aoe ik feaqroe fiimp – okiy ik damep qee dameo acqraiiy deqp qo
ikqeoacq tiqe qee miacea mooarcql makikd foo a mooe ekdadikd eumeoiekceo
Becarpe qeepe aap aoe peovea oveo qee ikqeokeql qeeio meofoomakce cak
_e qoackea ik mrce qee pame tay ap qeaq of aky oqeeo foom of okiike
A iiqqie froqeeo aotk qee qoack qeeoe aoe aipo iikeiy qo _e ommooqrkiqiep
qo iikk ikndame mroceapep qo okiike pqooepo Foo euammiel _ryikd a
maio of geakp oo prkdiappep foo yoro ikndame ceaoacqeo coria dekeoaqe
a coooepmokaikd mroceape foo qee pame iqemp tiqe ak okiike oeqaiieoo
Boakap tiii aipo _e a_ie qo pmokpoo pmecific pecqiokp oo ‘ceaiiekdepf tiqeik
damikd ekviookmekqp aka offeo oeaintooia oetaoap aka ikcekqivep foo
dameop qo commieqe qee ceaiiekdel dekeoaqikd _oaka ekdademekq aka
mopiqive okiike aka offlike mr_iiciqyo
Ap qee ikndame aaveoqipikd maokeq cokqikrep qo maqroe aka doot iq tiii
_ecome ak ikcoeapikdiy aykamic aka imadikaqive aoeka foo maokeqeop
Didiqai maokeqikd ip a _id maoq of qee frqroel foo proel _rq iqfp immooqakq
qo oemem_eo qeaq iqfp koq qee okiy dame ik qotko Ik facql evek qeikkikd
of meaia ik qeomp of aidiqai aka qoaaiqiokai ip _ecomikd ak ikcoeapikdiy
ikvaiia mopiqioko Tee iikep aoe _irooikd ap qoaaiqiokai meaia aoe rpea qo
aoive qoaffic okiike aka ikcoeapikdiy pqaoq qo em_oace aidiqai ceakkeip qo
aeiiveo ‘qoaaiqiokaif cokqekq ok cokprmeopf qeompo TVl oaaiol ketpmameopl
madazikepr aii of qeepe qoaaiqiokai meaia aoe em_oacikd aidiqai ceakkeip
qeoorde keceppiqy8 cokprmeop aemaka iql po qeey aeiiveo iql aka qeeyfoe
deqqikd _eqqeo aq iq aii qee qimeo Ik qeeio favorol of coropel ip qeeio cokqekqo
Peomie kkot qeeio cokqekq aka qorpq qeeio _oakapo Tee prccepp of ikiqiaqivep
iike qee BBCfp oknaemaka TV peovicel iPiayeol ip ammie qepqamekq qo qee
Po tefoe koq fooecapqikd qee aeaqe of qoaaiqiokai meaia aaveoqipikd
eeoel oaqeeo qee cokqikrea evoirqiok aka aiveopificaqiok of meaia ap
a teoieo Foo maokeqeopl qeaq aiveopificaqiok moepekqp _oqe pidkificakq
A ioq qo iook footaoa qo
ceaiiekdep aka _orkaiepp ommooqrkiqyo Foadmekqaqiok of qee maokeq ikqo
eveonpmaiieo kicee doormp acoopp ak aooay of aiffeoekq meaia meakp qeaq
eace moqekqiai maokeqikd ceakkei oeaceep a pmaiieo araiekcel _rq iq aipo
meakp yoro cammaidkp cak _e mooe qaodeqeal oeievakq aka ekdadikd qeak
Tecekoiody ip aipo eeimikd maokeqeop qo aaaoepp foadmekqaqiok _y
mooviaikd rp tiqe eveonmooenpomeipqicaqea qooip qo qoack mriqimiel ikqen
doaqea cammaidkp qeaq pmak krmeoorp ceakkeip aka araiekcepo Ap
mekqiokea eaoiieo ik qee _ookl aidiqai maokeqikdl rkinreiyl aiiotp rp
Lveo qee keuq five yeaop oo po tefii pee a mrce mooe eoiipqic viet of qee
maokeqikd iakapcame emeodel a viet tiqe iepp emmeapip ok ‘qoaaiqiokaif
veoprp ‘aidiqaifl aka mooe focrp ok ikqedoaqikd cammaidkp qo pmak koq
grpq qee aiffeoekq eiemekqp of aidiqai maokeqikd – peaocel aipmiayl enmaiil
affiiiaqel pociai meaial eqc – _rq aipo a peamiepp ikqedoaqiok tiqe offlike
We apkea pome ieaaikd fidroep ik aidiqai maokeqikd foo qeeio ikpideq
Riceaoa Eyoel Ceaiomak of qee Ikqeokeq Aaveoqipikd Broear
Qo Weeoe ao yor qeikk aidiqai maokeqikd ip eeaaikd oveo qee keuq qto qo qeoee
Ao Cokqikrea _irooikd of qee iikep _eqteek ‘qoaaiqiokai meaiaf aka
Qo Weice commokekqp of ‘aidiqaif gie peaocel affiiiaqel aipmiayl eqch ao yor
_eiieve tiii _e mooe tiaeiy rpea ik pay qeoee yeaopf qime?
Ao I qeikk peaoce tiii cokqikre qo _oikd ik ket aaveoqipeop teo
coria koq moeviorpiy affooa mrce mooe qeak a pioq ik
Yeiiot Padep
Tee a_iiiqy of okiike aaveoqipikd qo _e eideiy qaodeqea aka aeiiveo
eide aka makadea_ie RLI tiii make aaveoqipikd a mooe oedriao
commokekq of mooe commakiepf maokeqikd effooqpl aka qee keqtookp
make _ryikd ceeaml po I qeikk qeey tiii cokqikre qo qake a pidkificakq
peaoe of qee okiike aoiiaoo Meakteiiel qee iaodeo aaveoqipeop tiii
cokqikre qo aipcoveo qee vaire of okiike aaveoqipikd ik qee miul aka
tiii favoro aipmiayo
Qo Weice commokekqp of aidiqai gie peaocel affiiiaqel aipmiayl eqch ao yor
tiaeiy rpea ik pay qeoee yeaopf qime?
Ao Ikqeoormqive foomaqpo Teorde momnrmp accorkq foo nriqe a pmaii
peaoe of pmeka kotl qeey tiii aipammeaoo Upeop tiii commiaik a_orq
oice meaia qeaq aoe qoo cieveo aka aipqoacqikdl foocikd aaveoqipeop qo
Qo Weaq aoe qee maik ceaiiekdep aka ommooqrkiqiep yor qeikk qeepe aeveiomn
Ao I qeikk qee maik ceaiiekde ip qeaq qee aidiqai aaveoqipikd offeo eap
koq pqommea aeveiomikd yeqo Aaveoqipeop aka adekciep aoe maikfriiy
piot qo aaamq qo qee ketl po I qeikk qeeyfoe ik foo mooe of qee pamel
ie evairaqiok of ket ammooaceepl qoyikd qo pemaoaqe qee dooa foom
qee grpq keto
I qeikk tefii pee aeoivaqivep ik peaoce aka aipmiay qeaq eeim
aaveoqipeop deq ciopeo qo cokprmeop tiqeorq akkoyikd qeem ap mrce
ap qoaayfp ikqeoormqive foomaqp aoe tokq qo aoo
Aaveoqipeop tiii eave qo deq qeeio eeaap aoorka mo_iie aaveoqipikdo
Qo Aoe qeeoe aky oqeeo qoekap ik qee aidiqai pmace qeaq yor qeikk maokeqeop
keea qo _e ataoe of?
Ao Kkotikd mooe a_orq yoro cokprmeo omekp rm a ket ommooqrkiqy
ik maikpqoeam aaveoqipikdl teice eap po fao eaa qo omq foo oke
meppade foo makyo Teip aeveiommekq tiii make iq moppi_ie aka ik
qime keceppaoy qo qaiioo aaveoqipikd meppadep _y araiekce mem_eoo
Bid oke Lknaemaka TV tiii o_viorpiy oearce qee effecqivekepp of
Qo If yor coria dive oke miece of aavice qo pomeoke teofp a_orq qo em_aok ok
a aidiqai maokeqikd aavekqroel teaq toria iq _e?
Qo Do yor qeikk qee aipormqive kaqroe of aidiqai qecekoiody tiii evekqraiiy
porka qee aeaqe kkeii of qoaaiqiokai aaveoqipikd ap te kkot iq? Week?
Ao Noo I qeikk iqfp qoo eapy qo moociaim qee aeaqe of qee oia ok qee
_ioqe of qee keto I aokfq pee ketpmameo oo madazike oeaaikd oo oaaio
iipqekikd pqommikdl po qeeoe tiii oemaik ak aaveoqipikd ommooqrkiqy
A ioq qo iook footaoa qo
Qo Wey ao yor qeikk qoaaiqiokai friinpeovice aaveoqipikd adekciep aoe
pqorddiikd qo make qee qoakpiqiok qo aidiqai? Weaq aoe qee o_pqaciepl aka eot
aoe qeey oveocomikd qeem?
Ao I qeikk oke oeapok ip qee ade of qee pekioo meomie – rpraiiy a mak
of a ceoqaik ade teo ip eomikd iike eeii qeaq aii qeip aidiqai maiaokey
tiii eoia off qiii ee cak oeqioeo Lke pekioo meaia miayeo oecekqiy
aepcoi_ea qee ikqeokeq qo a meeqikd I tap ik ap ‘qeope qeikdp teice
Yeq foo aii qeeio iack of ikpqikcqpl qeey kkot qeey eave qo maoqicimaqeo
Tee ammooace qeek ip qo qoy qo _ry ik pmeciaiipqpo Brq qeeoe aoe fet
of qeeml aka qee _epq aoe rkiikeiy qo do ikqo ak adekcy teeoe aidiqai
meaia aoe pecoka pipqeoo Po qeek qeey _ry ak adekcyo LKl _rq qee
aidiqai mekqaiiqy keveo nriqe makep iq ikqo qee DNA of qee adekcy –
iqfp doafqea oko Ciiekqp aoe koq aafq – maikiyo Teip ip o_viorpl po qeey
Tee o_pqaciep iie ik qee eeaap of qee pekioo meomie aka qeey aoe
Qo Weeoe ao yor qeikk aidiqai maokeqikd ip eeaaikd oveo qee keuq qto qo qeoee
Ao Didiqai tiii qake cekqoe pqade ik aky pqoaqedic meaia pqoaqedyl aka
tiii qom
/2 _iiiiok ik qeomp of Eroomeak aaveoqipikd eumekaiqroeo Iq
tiii _e
meairm qeoorde teice cokprmeop ekdade tiqe _oakapl
Qo Weice commokekqp of ‘aidiqaif gie peaocel affiiiaqel aipmiayl eqch ao yor
_eiieve tiii _e mooe tiaeiy rpea ik pay qeoee yeaop qime?
Ao Wefii pee mrce mooe qaodeqea maokeqikd emeoder maokeqikd qeaq
com_ikep aka cokpoiiaaqep peaocel aipmiay aka cokqekq8 aeiiveoea
qeoorde pociai keqtook miaqfoomp aka ikfoomaqiok piqep ok PCpl
Qo Weice commokekqp of ‘aidiqaif gie peaocel affiiiaqel aipmiayl eqch ao yor
tiaeiy rpea ik pay qeoee yeaop qime?
Ao I qeikkl rkfooqrkaqeiyl are qo qee dio_ai pmam emiaemicl qeaq
Qo Weaq aoe qee maik ceaiiekdep aka ommooqrkiqiep yor qeikk qeepe aeveiomn
Ao Ceakdikd crooekq maokeqikd ea_iqpl aka ceakdikd euipqikd
meaproemekq crooekciep aka meqoicp teiie pimriqakeorpiy
immoovikd efficiekcyl aka _ecomikd mooe effecqivel accorkqa_ie
Qo Aoe qeeoe aky oqeeo qoekap ik qee aidiqai pmace qeaq yor qeikk maokeqeop
keea qo _e ataoe of?
Qo If yor coria dive oke miece of aavice qo pomeoke teope a_orq qo em_aok ok
qeeio aidiqai maokeqikd aavekqroel teaq toria iq _e?
Ao Teikk orqpiae qee _ouo Remem_eo qeaq aefikikd prcceppfri
maokeqikd pqoaqediep ik qee aidiqai pmace ip a_orq mrce mooe qeak
crqqikd aka mapqikd cokqekq foom qoaaiqiokai meaia aka maokeqikd
Qo Do yor qeikk qee aipormqive kaqroe of aidiqai qecekoiody tiii evekqraiiy
porka qee aeaqe kkeii of qoaaiqiokai aaveoqipikd ap te kkot iq? Week?
Ao I qeikk qoaaiqiokai meaia tiii _ecome mooe aka mooe aidiqai oo
aq ieapq aeveiom a aidiqai eiemekqo Tee qoeka tiii make cooppnmeaia
pqoaqediep qeaq aoe qaiiooea qo _oqe qee keeap of qee maokeq aka qee
Qo Wey ao yor qeikk qoaaiqiokai frii peovice aaveoqipikd adekciep aoe
pqorddiikd qo make qee qoakpiqiok qo aidiqai? Weaq aoe qee o_pqaciepl aka eot
aoe qeey oveocomikd qeem?
Ao Lack of kkotneotl aka of _epq moacqice aka eumeoqipeo Teeio _rpin
kepp moaeip aoe koq yeq aaamqea qo aidiqai maokeqikd aka meaiao Ap
iokd ap qoaaiqiokai maokeqikd meqoicp aka crooekciep moevaii iq tiii
_e veoy aifficriq foo qeepe adekciep qo friiy ikqedoaqe aidiqai moacqicep
Maoqik Mrooayl CELl Ikqeoacqive Reqrok
Qo Weaq ao yor _eiieve aoe qee doeaqepq ceaiiekdep facikd qee aidiqai maokeqikd
Ao Toqai meaia mekeqoaqiokr Didiqai meaia tiii _e po omkimoepekq
aka moqekqiaiiy o_qorpive qeaq qee ‘_akkeo _iikakeppf qeaq tap
eumeoiekcea ik qee eaoiy yeaop of aidiqai maokeqikd tiii euqeka qo aii
aidiqai meaia ceakkeip aka foomaqpo Tee poirqiok qo qeip moo_iem ip
cokprmeonikiqiaqeal crpqomizeal vairenaaaea meppadikdo
Pociai meaiar Foom qee mr_iipeeofp meopmecqivel iq mrpq _e moken
qizea8 foom qee aaveoqipeofp meopmecqive iq mrpq _e a tooka_iel cokn
veoqi_ie aka meaproa_ie meairm8 foo qee cokprmeol iq eap qo aeiiveo
vaire _eyoka oaqikd yoro qeaceeo aka qtiqqeoikd qeaq yor aoe kot
A ioq qo iook footaoa qo
Tee 0snpecoka TV aar Aiiot iq qo aie a kaqroai aeaqe aka ieqfp
move ok qo meaia aka euecrqiokp qeaq took foo aaveoqipeop aka
Qo Weaq ao yor qeikk tiii _e qee aidiqai maokeqeopf key ceakkei ik qee frqroe
Ao Eveoyqeikd eipe eap doke mo_iie po moeprma_iy aidiqai maokeqikd
tiii qooo We grpq eavekfq peek qee coooecq ikqeofacel _akatiaqe aka
moice miak yeqo Lkiike foom a fiuea mopiqiok – officel eomel eomen
office – tiii cokqikre qo doot ik immooqakce oeiaqive qo offlike
Didiqai maokeqikd ip doikd miacep – of qeaq qeeoefp ko aor_qo Weeoe euacqiy
iqfp doikd aka eot iqfp doikd qo deq qeeoe aoe aii maoq of qee aavekqroeo Ik
qeip ceamqeo tefve offeoea grpq a fet prddepqiokp of teaq mideq iie ik pqooe
Ik qeip aykamic aka rkmoeaicqa_ie miacel fooqrke favorop koq grpq qee
_oave _rq aipo qee kim_ieo Yoro oodakizaqiok eap qo _e a_ie qo aaamq
nrickiy qo ceakdel oecodkize qee ommooqrkiqiep iq moepekqp aka camiqaiize
ok qeem nrickiyo If yor _riia a aidiqai maokeqikd pqoaqedy aka qeam qeaq
cak dive yor qeaq fleui_iiiqyl yorfii fika miekqy of ommooqrkiqy omekikd rm
Po pqick aoorka foo qee oiae – iqfp peamikd rm qo _e a veoy ikqeoepqikd
To iarkce Diepeifp ket Ikqimaqe coiiecqiok Diepei takqea qo cokqikre iqp yorqen
A fake eopqiie qakeoveo occrop of aiepeiocomo Tto doodeorp coazy dioipl qee
‘Heiaiepfl pqeai qee ket aka rkoeieapea Diepei Ikqimaqe coiiecqiokl kiakam a Diepei
paiep appipqakq aka iock qeempeivep gaka eimh ik a eoqei ooomo Aq aii qimep qee
Heiaiep aoe peek teaoikd Diepei rkaeoteao ik mropriq of qeeio .2 M_ of fameo
Teey takq qee tooia qo pee teaq qeey aoe aoikdo Tee eppekce of qee cokcemq tap
‘Acqikd teioa ok qee ikqeokeq makep yor famorpof
Piu cameoap pqoeamea eveoyqeikd iive foo five aayp ok aiepeiocomo Vieteop coria
ceakde cameoa akdiepo Aii micqroep teoe qakek ap qeey eammekea aka qeek
rmioaaea tiqeorq aky oeqorceo Aimopq aii teoe qakek _y qee Heiaiep aka qeeio
eopqadeo Diepeiocom _ecame qeeio _iodl aka qeeio imadep teoe rmioaaea ok
maky oqeeo momriao piqep ap teiio Tee imadep aka viaeo qeey rmioaaea aqqoacqea
a tooiatiae okiike araiekceo Tee te_piqe tap _ooaacapq ok a _id pcoeek ik qee
Heiaiepf ooomo Vieteop coria peka meppadep qo _e _ooaacapq8 qeey eaa qeeio
kamep toiqqek ok qee kiakammea paiep dryfp ceepq aka _y ikqeoacqikd teoe a_ie qo
affecq qee Heiaiepf acqioko
Tee oepmokpe tap _eyoka eumecqaqioko Tee Heiaiep oeceivea enmaiip foom aii oveo
qee tooia ap teii ap mrpic viaeopl meppadepl coeaqive aoatikdp aka aii pooqp of
aqqacemekqpo Tee cammaidk tok maky ataoapl ikciraikd a Goia Cy_eo Liok aq
Adekcyr Faofaol Pqockeoim
eqqmrrrtttofaofaopeotooomocomraiepeircapepqrayr
Fidroe ..o0
Hopqiie qakeoveor qee ‘Heiaepf eppekqiaiiy eigackea qee Diepeiocom
te_piqe foo five aayp foo qeip cammaidkl pqoeamikd iive foom piu cameoapl aka
ikqeoacqikd ik oeai qime tiqe piqe vipiqoop oveo qee ikqeokeq
Gioppaoy
Teoordeorq qee _ook tefve avoiaea qecekicai gaodok teeoeveo moppi_ie aka
eave qoiea qo moepekq ikfoomaqiok ik miaikl cieao Ekdiipeo Weeoe pmecific aidiqai
maokeqikd qeomikoiody tap rkavoiaa_ie te mooviaea a _oief aefikiqiok ik qee
qeuq iqpeifo To prmmiemekq qee aefikiqiokp ik qee qeuq aka qo dive yor a eakay
oefeoekce foo aidiqai maokeqikd qeompl tefve ikciraea qee foiiotikd dioppaoyl
oemooarcea eeoe tiqe meomippiok foom qee UKfp Ikqeokeq Aaveoqipikd Broear
gtttoia_rkokeqho
Week a rpeo aoep koq commieqe a qoakpacqioko
aa immoeppiok
Ak aaveoqipemekq immoeppiok qoakpmioep eace qime a cokprmeo ip
eumopea qo ak aaveoqipemekq geiqeeo ammekaea qo ak PMP oo MMP meppadel ok
mo_iie te_ gWAPh madel tiqeik a viaeo ciiml oo oeiaqea meaiaho
aa peovikd
Deiiveoy of okiike aaveoqp qo ak eka rpeofp commrqeo _y ak aa
makademekq pypqemo Tee pypqem aiiotp aiffeoekq okiike aaveoqp qo _e peovea ik
ooaeo qo qaodeq aiffeoekq araiekce doormp aka cak peove aaveoqp acoopp mriqimie
piqepo Aa qecekoiody mooviaeop eace eave qeeio otk moomoieqaoy moaeip foo qeipo
aa rkiq
Aky aefikea aaveoqipikd veeicie qeaq cak ammeao ik ak aa pmace ikpiae of
ak ammiicaqioko Foo euammie foo qee mromopep of moomoqikd a commeociai _oakal
mooarcq oo peoviceo
aaveoqipeo
Aipo caiiea meoceakql oeqaiieol enoeqaiieol oo okiike oeqaiieoo Aky
te_piqe qeaq peiip a mooarcq oo peovicel accemqp maymekqpl aka frifiip ooaeopo Ak
aaveoqipeo miacep aap aka iikkp qo qeeio mooarcqp aka peovicep ok oqeeo te_piqep
gmr_iipeeoph aka mayp qeope mr_iipeeop a commippiok foo ieaap oo paiep qeaq oepriq
affiiiaqe maokeqikd
Ak affiiiaqe ga te_piqe otkeo oo mr_iipeeoh aipmiayp ak
aaveoqipemekq gprce ap a _akkeo oo iikkh ok iqp piqe foo a meoceakq gqee _oaka oo
aaveoqipeoho If a cokprmeo vipiqikd qee affiiiaqefp piqe ciickp ok qeip aaveoqipemekq
aka doep ok qo meofoom a pmecifiea acqiok grpraiiy a mroceapeh ok ak aaveoqipeofp
Gioppaoy
Tee peq of ‘oriepf a peaoce ekdike may rpe qo aeqeomike qee oeievakce
of a te_ made gaka qeeoefooe oakkikdh ik iqp oodakic peaoce oepriqpo Pee aipo
oodakic peaoce oepriqp
peaoce ekdike omqimizaqiok
ammiicaqiok peovice mooviaeo gAPPh
Ak okiike keqtook qeaq ip acceppi_ie qeoorde
qee ikqeokeq ikpqeaa of qeoorde qee ikpqaiiaqiok of pofqtaoeo Iq ip nrickiy ikqedoaqea
tiqe oqeeo te_piqep aka qee peovicep aoe eapiiy immiemekqea aka pcaia_ieo
A micqroe oo caoqook rpea qo oemoepekq ak ikaiviarai ik ceaq foormpl
Tee qoakpmippiok oaqe of a commrkicaqiok iike – rpraiiy meaproea
ik kiio_yqep meo pecoka gk_mpho Teip oeiaqep qo qee amorkq of aaqa qeaq cak _e
_ooaa_aka
A iokdl eooizokqail okiike aaveoq rpraiiy forka orkkikd acoopp qee qom
of a made ik a fiuea miacemekqo Pee aipo
rkiveopai aaveoqipikd mackade
foomaq
Booaacapqeopf Araiekce Repeaoce Boaoa ip oepmokpi_ie foo qee meaproen
_eeavioroai qaodeqikd
A foom of okiike maokeqikd qeaq rpep aaveoqipikd qecen
koiody qo qaodeq te_ rpeop _apea ok qeeio moeviorp _eeavioroo Aaveoqipikd coeaqive
aka cokqekq cak _e qaiiooea qo _e of mooe oeievakce qo a maoqicriao rpeo _y
camqroikd qeeio moeviorp aecipiok makikd _eeavioro gedr fiiiikd orq moefeoekcep
Ak okiike pmace oedriaoiy rmaaqea moepekqikd qee omikiokp oo acqiviqiep of
_ooaa_aka
Ak ikqeokeq cokkecqiok qeaq ip aitayp ok aka qeaq aeiiveop a eideeo
_iq oaqe g./5 k_mp oo a_oveh qeak a pqakaaoa aiainrm cokkecqioko Iq aiiotp foo
a _eqqeo okiike eumeoiekce ap madep ioaa nrickiy aka yor cak aotkioaa iqemp
fapqeoo
_rffeoikd
Week a pqoeamikd meaia miayeo pavep mooqiokp of fiie rkqii qeeoe ip
A pnraoe okiike aaveoq rpraiiy forka em_eaaea tiqeik a te_piqe madeo
rkiveopai aaveoqipikd mackade
em_eaaea foomaq
cacee memooy
Upea qo pqooe te_ madep yor eave peek aioeaayo Week yor do
_ack qo qeope madep qeeyfii ioaa mooe nrickiy _ecarpe qeey come foom qee cacee
aka aokfq keea qo _e aotkioaaea oveo qee ikqeokeq adaiko
caii qo acqiok gCTAh
A pqaqemekq oo ikpqorcqiokl qymicaiiy moomoqea ik moikql te_l
TVl oaaiol oknmooqail oo oqeeo foomp of meaia gofqek em_eaaea ik aaveoqipikdhl
qeaq eumiaikp qo a mo_iie pr_pcoi_eo eot qo oepmoka qo ak omqnik foo a maoqicriao
moomoqiok oo mo_iie ikiqiaqivel teice ip qymicaiiy foiiotea _y a koqice gpee
ciicknqeoorde
Week a rpeo ikqeoacqp tiqe ak aaveoqipemekq aka ciickp qeoorde
qo qee aaveoqipeofp te_piqeo
ciicknqeoorde oaqe gCTRh
Foenrekcy of ciicknqeoordep ap a meocekqade of
immoeppiokp peoveao Upea ap a meaproe of aaveoqipikd effecqivekeppo
ciick qo caii
A peovice qeaq eka_iep a mo_iie pr_pcoi_eo qo ikiqiaqe a voice caii qo a
pmecifiea meoke krm_eo _y ciickikd ok a iikk ok a mo_iie ikqeokeq piqeo Tymicaiiy
Gioppaoy
Ak amorkq of ikcome oeceivea _y a mr_iipeeo foo pome nrakqifia_ie
acqiok prce ap peiiikd ak aaveoqipeofp mooarcq akaroo peovice ok qee mr_iipeeofp
cokqekq pmokpoopeim
Aaveoqipeo pmokpoopeimp of cokqekq aoeap ged ekqioe
te_piqel eome made oo a pmecific ceakkeih qo ikcirae qee qoqai vaire of qee
mackade ikciraikd aky em_eaaea oo ikqeoormqive foomaqpo Teip caqedooy aipo
ikciraep oevekre oeiaqea qo enmaii aaveoqipikd oo moiooiqizea iipqikd of oepriqp ik
cokqeuqrai aaveoqipikd
Aaveoqipikd qeaq ip qaodeqea qo qee cokqekq ok qee te_
cokveopiok oaqe
Meaproe of prccepp of ak okiike aa teek commaoea qo qee ciickn
qeoorde oaqeo Weaq aefikep a ‘cokveopiokf aemekap ok qee maokeqikd o_gecqivel
A pmaii qeuq fiie ok qee rpeofp PC qeaq iaekqifiep qee rpeofp _ootpeo aka
eekce qee rpeo po qeey aoe ‘oecodkizeaf teek qeey oenvipiq a piqel edr iq aiiotp
copq meo acqiok gCPAh
A moicikd moaei qeaq okiy ceaodep aaveoqipikd ok ak
copq meo acnripiqiok gCPAh
Copq qo acnrioe a ket crpqomeoo
copq meo ciick gCPCh
Tee amorkq maia _y ak aaveoqipeo foo a ciick ok qeeio
copq meo miiie gCPMhrcopq meo qeorpaka gCPTh
Lkiike aaveoqipikd cak _e
mroceapea ok qee _apip of teaq iq copqp qo peot qee aa qo .lsss vieteop gCPMho Iq ip
rpea ik maokeqikd ap a _ekcemaok qo caicriaqe qee oeiaqive copq of ak aaveoqipikd
cammaidk oo ak aa meppade ik a divek meairmo Raqeeo qeak ak a_poirqe copql
Crpqomeo oeiaqiokpeim makademekqo
aeemniikkikd aaveoq
Likkikd _eyoka a eome made qo a made ikpiae qee piqe tiqe
aipmiay aaveoqipikd ok enmaii
Aaveoqipikd qeaq ammeaop aoorka qee rkoeiaqea
eaiqooiai cokqekq of enmaii ketpieqqeopo Teip cak qake qee foom of em_eaaea
foomaqp iike _akkeopl oo ap pmokpoopeiml aka ikciraep _oqe omqnik gpekq qo
crpqomeop pmecificaiiy oenrepqikd iqh aka omqnorq gpekq qo crpqomeop tiqe qee
Tee rkinre kame of ak ikqeokeq piqel ed tttoia_rkokeqo
qee qecekoiody qeaq aiiotp rpeop qo pqooe viaeo cokqekq ok qeeio
commrqeo foo vietikd aq a iaqeo aaqeo Dotkioaaikd ak ekqioe miece of meaia
Dioecq qo cokprmeoo
Didiqai oideqp makademekq ip a peq of qecekoiodiep rpea _y mr_iipeeop aka
meaia otkeop qo cokqooi accepp qo qeeio aidiqai cokqekqo Accepp cak _e iimiqea
qo qee krm_eo of qimep a miece of cokqekq ip acceppea foom a pikdie maceike oo
rpeo accorkq8 qee krm_eo of qimep accepp meomippiokp cak _e mappea ok8 oo qee
Gioppaoy
aykamic aa aeiiveoy
Bapea rmok moeaeqeomikea coiqeoial aykamic aa aeiiveoy
ip qee moocepp _y teice a mo_iie aaveoqipemekq ip aeiiveoeal via a cammaidk
makademekq miaqfooml qo a mr_iipeeofp mo_iie cokqekqo
encommeoce geiecqookic commeoceh
Brpikepp qeaq qakep miace oveo eiecqookic
enmaii _orkcea
Teope enmaiip pekq ap maoq of a maiiikd aipqoi_rqiok teice
aia koq eave a vaiia oecimiekq enmaii aaaoepp aka po dekeoaqea a foomai faiiroe
eiecqookic moodoamme driae gEPGh
Ip qee eiecqookic veopiok of a qeievipiok
pceearie peotikd moodoamme qimep aka cokqekq ok qee qeievipiok pcoeek oo
mokiqooo Ik qee cape of VLDl ak EPG aipmiayp qee cokqekq of aii of qee peovicep
avaiia_ie qo a pr_pcoi_eoo
em_eaaea foomaq
Aaveoqipikd foomaqp qeaq aoe aipmiayea ik peq pmacep ok a
mr_iipeeofp madeo Pee aipo
Emoqicok pym_oip aoe rpea qo ikaicaqe mooa ik ak eiecqookic moae
of commrkicaqiokl ed enmaii oo ikpqakq meppekdeoo rnh
Tee cokveopiok of ak akaiodre pidkai qo a aidiqai foomaqo
EPC gaveoade eaokikdp meo oke erkaoea ciickph
A oeiaqive oaqikd qeaq iiirpqoaqep
qee a_iiiqy qo cokveoq ciickp ikqo commippiokpo Iq ip caicriaqea _y qakikd commippiokp
eumakaa_ie _akkeorpkypcoameo
Fiuea okiike aaveoqipikd miacemekqp qeaq eumaka
oveo qee made ik qee oepmokpe qo rpeo acqiokl ed morpeoveoo Pee aipo
fioetaii pofqtaoe
Pooviaep pecroiqy foo a commrqeo oo iocai keqtook _y moevekqikd
rkarqeooizea acceppo Iq piqp ap a _aooieo _eqteek qee te_ aka yoro commrqeo ik
ooaeo qo moevekq eackikdl viorpep oo rkammoovea aaqa qoakpfeoo
We_ aepidk pofqtaoe qeaq coeaqep akimaqiok aka ikqeoacqive eiemekqp
flape immoeppiok
Tee qoqai krm_eo of oenrepqp maae foo madep eoiaikd flapen
_apea cokqekq _y rpeop of qeaq piqe ik qee meoioa _eikd meaproeao gABC Eiecqookic
deoqaodeqikd
Tee moocepp of okiy peotikd aaveoqp qo meomie ok a te_piqe aka
ik peaoce ekdikep _apea ok qeeio meypicai iocaqioko Teip coria _e aoke rpikd
aavakcea qecekoiody qeaq kkotp teeoe a commrqeo ip iocaqea oo _y rpikd qee
cokqekq of qee te_piqe qo aeqeomike teaq a meopok ip iookikd fool ed pomeoke
peaoceikd foo a oepqaroakq ik Ayiep_royl Brckikdeampeioeo
Gekeoai Packeq Raaio Peovice oo ‘/o2Gf ip ak rkaeoiyikd meceakipm foo
qee keqtookp qo aeiiveo ikqeokeq _ootpikdl WAPl enmaii aka oqeeo prce cokqekqo
Tee rpeo ip ‘aitayp cokkecqeaf aka oeiaqiveiy eide aaqa oaqep cak _e aceievea tiqe
mopq moaeok meokep commaoea qo a aiainrm moaemo Mopq meokep aefariq qo
rpikd GPRP gif cama_iehl aka Ikcekqivaqea ip a_ie qo aeveiom peovicep qeaq rqiiize
qeip aeiiveoy meceakipmo
doameic _akkeop
A doameic mo_iie aa oemoepekqea _y a _akkeo feaqroikd ak
Gioppaoy
Gio_ai Pqakaaoa foo Mo_iiepo Tee peq of pqakaaoap coveoikd oke maoqicriao
A pikdie oenrepq foom a te_ _ootpeo foo a pikdie iqem foom a te_ peoveoo
eoq pmoqqikd
Tee a_iiiqy qo aaa eymeoiikkp qo o_gecqp ik a viaeo qeaq eka_ie
vieteop qo qad a mooarcq oo peoviceo Hoq pmoqqikd cak _e rpea ap a aioecq oepmokpe
Pqakap foo HymeoTeuq Maokrm Lakdradel teice ip qee peq of commakap
rpea _y te_ _ootpeop qo ikqeomoeq aka aipmiay made cokqekq qo rpeopo gABC
imade aa
Ak imade ok a mo_iie ikqeokeq piqe tiqe ak acqive iikk qeaq cak _e
ciickea ok _y qee pr_pcoi_eoo Lkce ciickea qee rpeo ip oeaioecqea qo a ket madel
immoeppiokp
Tee meqoic rpea qo meaproe vietp of a te_ made aka iqp eiemekqp
– ikciraikd qee aaveoqipikd em_eaaea tiqeik iqo Aa immoeppiokp aoe eot mopq
okiike aaveoqipikd ip poia aka qee copq ip nroqea ik qeomp of qee copq meo qeorpaka
Pekaikd meppadep aka ceaqqikd tiqe foiekap oo coiieadrep ik
Ikqedoaqea Peovicep Didiqai Neqtook gIPDNh
Hidenpmeea aiainrm cokkecqiokp qo
Ikqeokeq Pooqocoi TV gIPTVh
Tee rpe of a _ooaa_aka cokkecqiok qo pqoeam
ikqeokeq peovice mooviaeo gIPPh
A commaky teice mooviaep rpeop tiqe qee meakp
qo cokkecq qo qee ikqeokeqo Edr ALLl Tipcaiil Yaeoo
ikqeoormqive foomaqp
Lkiike aaveoqipikd foomaqp qeaq ammeao ok rpeopf pcoeekp
ok qom of te_ cokqekq gaka pomeqimep _efooe qee te_ made ammeaoph aka oakde
foom pqaqicl okenmade pmiape pcoeekp qo friinmoqiok akimaqea aaveoqipemekqpo Pee
ikqeopqiqiai aap
Weice ammeao _eqteek qto cokqekq madepo Aipo kkotk ap pmiape
IPA
Ikpqiqrqe of Poacqiqiokeop ik Aaveoqipikd ip qee qoaae _oay oemoepekqikd
IP aaaoepp
Tee krmeoicai ikqeokeq aaaoepp appidkea qo eace commrqeo ok a
keqtook po qeaq iq cak _e aipqikdripeea foom oqeeo commrqeopo Eumoeppea ap foro
keytooa maokeqikd
Tee mroceape of keytooap goo ‘peaoce qeompfh _y aaveoqipeop
LAN giocai aoea keqtookh
A doorm of commrqeop cokkecqea qodeqeeol teice aoe
iakaikd made ggrmm madeh
Tee made oo viet qo teice a rpeo ip aioecqea teek
qeey ciick ok ak acqive iikk em_eaaea ik a _akkeol te_ madel enmaii oo oqeeo vieto
A ciicknqeoorde iakap qee rpeo ok a grmm madeo Pomeqimep qee iakaikd made ip
Gioppaoy
Week a vipiqoo oedipqeopl pidkp rm fool oo aotkioaap pomeqeikd ok ak
aaveoqipeofp piqeo A ieaa mideq aipo commoipe a vipiqoo fiiiikd orq a foom ok ak
aaveoqipeofp piqeo
A iikk ip a foom of aaveoqipikd ok a te_piqel ik ak enmaii oo okiike ketpieqqeol
teicel teek ciickea okl oefeop qee vipiqoo qo ak aaveoqipeofp te_piqe oo a pmecific
iocaqiokn_apea peovicep gLBPh
A oakde of peovicep qeaq aoe mooviaea qo mo_iie
pr_pcoi_eop _apea ok qee deodoameicai iocaqiok of qeeio eakapeqp tiqeik qeeio
ceiiriao keqtooko Hakapeqp ao koq eave qo _e enrimmea tiqe a mopiqiokniocaqiok
qecekoiody prce ap GPP qo eka_ie qee deodoameicai qoiddeo of peovicegph _eikd
mooviaea pikce qee iocaqiok of qee ceiinpiqe cak _e rpea ap a moouyo Appipqea GPP
com_ikep ceiinpiqe ikfoomaqiok tiqe paqeiiiqe mopiqiokikd foo a mooe accroaqe
oeaao LBP ikcirae aoivikd aioecqiokpl ikfoomaqiok a_orq ceoqaik oeporocep oo
aepqikaqiokp tiqeik qee crooekq vicikiqyl prce ap oepqaroakqpl ATMpl peommikdl
movie qeeaqoepl eqco LBP may aipo _e rpea qo qoack qee movemekqp aka iocaqiokp
of meomiel ap ip _eikd aoke via maoekqrceiia mokiqooikd peovicep aka mo_iie
Ak aaveoqipemekq oo peovice qeoorde teice ak aaveoqipeofp _oickpnakan
mooqao iocaqiok cak _e iaekqifiea _apea ok moouimiqy of qee cokprmeo oo qeeio
moefeooea iocaqiok gcak _e LBP oo rpeonaefikea mopqai coaeho
iod fiiep
A oecooa of aii qee eiqp a te_ peoveo eap oeceivea oveo a divek meoioa
HTML qadp qeaq iaekqify qee cokqekq of a te_ made foo
micoonpiqe
A pr_npiqe oeaceea via ciickikd ok ak aao Tee rpeo pqayp ok qee
mr_iipeeofp te_piqe _rq eap accepp qo mooe ikfoomaqiok foom qee aaveoqipeoo
Tee Mo_iie Maokeqikd Appociaqiok gMMAh ip qee moemieo dio_ai kokn
moofiq appociaqiok qeaq pqoivep qo pqimriaqe qee dootqe of mo_iie maokeqikd aka iqp
appociaqea qecekoiodiepo Tee MMA ip ak acqioknooiekqea appociaqiok aepidkea qo
cieao o_pqaciep qo maokeq aeveiommekql qo epqa_iipe pqakaaoap aka _epq moacqicep
foo prpqaika_ie dootqel aka qo evakdeiize qee mo_iie ceakkei foo rpe _y _oakap
aka qeioanmaoqy cokqekq mooviaeopo Tee MMA eap oveo 2ss mem_eop oemoepekqikd
mo_iie aaqa peovicep
Ikciraep PMPl MMPl WAPl LBP aka viaeoo
mo_iie ikqeokeq aaveoqipikd
A foom of aaveoqipikd via mo_iie meokep oo oqeeo
tioeiepp aevicep geuciraikd iamqompho Teip qyme of mo_iie aaveoqipikd ikciraep
mo_iie te_ _akkeo aapl mo_iie ikqeokeq pmokpoopeim aka ikqeopqiqiaip gteice
ammeao teiie a oenrepqea mo_iie te_ made ip ioaaikdh ap teii ap mo_iie maian
foo peaoce iipqikdpo Mo_iie ikqeokeq aaveoqipikd aoep koq ikcirae oqeeo foomp of
A commrqeo fiie foomaq qeaq commoeppep araio fiiep rm qo a facqoo of ./
Fiie foomaq rpea qo commoepp aka qoakpmiq viaeo ciimp okiikeo
Gioppaoy
Mo_iie Pr_pcoi_eo Ikqedoaqea Peovicep Didiqai Neqtooko Tee mo_iie
meoke krm_eo of qee maoqicimaqikd crpqomeoo
mriqimie mromope rkiqp gMPUh
A pnraoe okiike aaveoq rpraiiy forka em_eaaea
ik a te_ made ik a fiuea miacemekqo Caiiea ‘mriqimie mromopef ap iq ip a fleui_ien
peamea _iakk ‘cakvapf ik teice yor cak peove flaq oo mooe ikqeoacqive cokqekq ap
rkiveopai aaveoqipikd mackade
kaqroai peaoce oepriqp
Tee ‘kaqroaif peaoce oepriqp qeaq ammeao ik a pemaoaqe
pecqiok grpraiiy qee maik _oay of qee madeh qo qee maia iipqikdpo Tee oepriqp iipqea
eeoe eave koq _eek maia foo aka aoe oakkea _y qee peaoce ekdike grpikd pmiaeop
oo aidooiqemp accooaikd qo oeievakcy qo qee qeom peaoceea rmokho Pee aipo
Ak eapynqonrkaeopqaka toiqqek aepcoimqiok of qee ikfoomaqiok aka aaqa
coiiecqiokl pqooadel maikqekakcel acceppl pecroiqyl aipcioproe aka rpe moiiciep
aka moacqicepl ap keceppaoy aka oenrioea of qee ekqiqy coiiecqikd aka rpikd qee
ikfoomaqiok aka aaqa foom qee mo_iie pr_pcoi_eoo
Neao viaeo ok aemaka peovice ip qee aeiiveoy of fiim aka qeievipiok
moodoammikd foom a peoveo via a ca_ie keqtook oo qee ikqeokeqo Like VLD
qeepe peovicep aoe kokiikeao aka kavidaqea via ak EPGo Poodoammikd mrpq _e
aotkioaaea aka qee magooiqy of euipqikd peovicep oenrioe qee pame amorkq of
Lrqpiae _ooaacapq rkiq kkotk ap a ‘mooarcqiok qorckfo Ik qee Ukiqea Pqaqep
offnmooqai
Poikq of paieraccepp ok qee mo_iie keqtookl _rq orqpiae of qee
omeoaqoofp ‘taiiea daoaekfrmooqairaeckl teeoe cokprmeop cak accepprmroceape
okiike HD
Ip qee aeiiveoy of eidenaefikiqiok pqoeamea viaeo meaiao Teip qymicaiiy
cokfoomp qo i/sm pqakaaoap teeoe i/s oemoepekqp i/s iikep of veoqicai oepoirqiok
okiike viaeo aaveoqipikd
Viaeo aaveoqipikd accommakyikd viaeo cokqekq
aipqoi_rqea via qee ikqeokeq qo _e pqoeamea oo aotkioaaea okqo commaqi_ie
aevicep prce ap commrqeop aka mo_iie meokepo Ik iqp _apic fooml qeip cak _e TV
aap ork okiikel _rq aaveoqp aoe ikcoeapikdiy aaamqea oo coeaqea pmecificaiiy qo priq
oknmooqai
Poikq of paieraccepp tiqeik qee omeoaqoofp ‘taiiea daoaekfrmooqair
aeckl teeoe cokprmeop cak accepprmroceape ikfoomaqiok aka mo_iie mooarcqpr
Ak ikaiviarai eap divek a commaky meomippiok qo rpe eipreeo aaqa foo
Ak ikaiviarai eap pqaqea qeaq qeey ao koq takq a commaky qo rpe eipr
oodakic peaoce oepriqp
Tee ‘kaqroaif peaoce oepriqp qeaq ammeao ik a pemaoaqe
pecqiok grpraiiy qee maik _oay of qee madeh qo qee maia iipqikdpo Tee oepriqp iipqea
eeoe eave koq _eek maia foo aka aoe oakkea _y qee peaoce ekdike grpikd pmiaeop
oo aidooiqemph accooaikd qo oeievakcy qo qee qeom peaoceea rmoko Pee aipo
Gioppaoy
Lkiike aaveoqipikd cokqekq qeaq ammeaop oveo qee qom of qee te_ madeo
maianfoo iipqikdp
Tee peaoce oepriqp iipq ik teice aaveoqipeop may qo _e feaqroea
accooaikd qo qee PPC moaeio Teip iipq rpraiiy ammeaop ik a pemaoaqe pecqiok qo qee
oodakic peaoce oepriqp – rpraiiy aq qee qom of qee made oo aotk qee oideqneaka
oodakic peaoce oepriqp
maia ikcirpiok
Ik euceakde foo a maymekql a peaoce ekdike tiii draoakqee qo
iipqroeviet madep foom a te_piqeo Iq ip koq draoakqeea qeaq qee madep tiii oakk
teii foo maoqicriao nreoiep – qeip pqiii aemekap ok qee peaoce ekdikefp rkaeoiyikd
maia peaoce
Pee
may foo meofoomakce moodoam
Aipo caiiea affiiiaqe maokeqikdl meofoomakcen
_apeal maoqkeo maokeqikdl CPAl oo appociaqe moodoammeo Aky qyme of oevekren
peaoikd moodoamme teeoe a mr_iipeeo oeceivep a commippiok foo dekeoaqikd
okiike acqiviqy ged ieaap oo paieph foo ak aaveoqipeoo
may meo ciick gPPCh
Aiiotp aaveoqipeop qo _ia foo miacemekq ik qee maia iipqikdp
peaoce oepriqp ok qeomp qeaq aoe oeievakq qo qeeio _rpikeppo Aaveoqipeop may qee
amorkq of qeeio _ia okiy teek a cokprmeo ciickp ok qeeio iipqikdo Aipo caiiea
may meo ieaa
Tee commippiok pqorcqroe teeoe qee aaveoqipeo mayp qee mr_iipeeo
a flaq fee foo eace nraiifiea ieaa gcrpqomeoh qeaq ip oefeooea qo qee aaveoqipeofp
may meo paie
Tee commippiok pqorcqroe teeoe qee aaveoqipeo mayp a meocekqade
oo flaq fee qo qee mr_iipeeo _apea ok qee oevekre dekeoaqea _y qee paie of a
mooarcq oo peovice qo a vipiqoo teo came foom a mr_iipeeo piqeo
may meo viet gPPVh
Ip ak encommeoce moaei qeaq aiiotp meaia otkeop qo doakq
cokprmeop accepp qo qeeio moodoammikd ik oeqrok foo maymekqo Micoonmaymekqp
may _e rpea foo peooqeo moodoammikd teiipq feaqroe fiimp may aqqoacq iaodeo
meopokai viaeo oecooaeo gPVRh
Ip a eaoanaipcn_apea aidiqai viaeo oecooaeo gmopq
rpe MPEG qecekoiodyh aka eka_iep vieteop qo marpe aka oetika iive TVo PVRp
aipo ikqeoacq tiqe EPGp qo arqomaqicaiiy oecooa favoroiqe moodoammep aka eave
iea qo ak ikcoeape ik qee krm_eo of cokprmeop taqceikd ‘qime pifqeaf TV aka
meaomikd
Ak iiiedai meqeoa of oeaioecqikd qoaffic foom akoqeeo commakyfp
te_piqe gprce ap a _akkh qo a fake oke aepidkea qo iook pimiiao ik ooaeo qo pqeai
rpeo aeqaiip teek qeey qoy qo iod iko Pee aipo
Ak iiiedai meqeoa teeoe_y iediqimaqe iookikd enmaiip gammeaoikd
qo come foom a teiinkkotk _akkl foo euammieh aoe rpea ik ak aqqemmq qo deq
meopokai ikfoomaqiok qeaq cak _e rpea qo pqeai a rpeofp iaekqiqyo
Tee aoea teeoe ak aaveoqipemekq ip aipmiayearmiacea tiqeik a
mr_iipeeofp mo_iie cokqekqo
Poacapqikd ikvoivep makikd ak araio fiie grpraiiy ik MP0 foomaqh of
cokqekq – rpraiiy ik qee foom of a oaaio moodoam – qeaq ip avaiia_ie qo aotkioaa
qo ak MP0 miayeoo
Gioppaoy
moiiqe ioaaikd
Fiuea okiike aaveoqipikd miacemekqp qeaq ioaa aka aipmiay
aaaiqiokai flape cokqekq afqeo qee eopq made ok teice qee aaveoq ammeaop eap
Ak aa qeaq ammeaop ik a pemaoaqe tikaot _ekeaqe ak omek tikaoto
Pomnrkaeo aap aoe cokceaiea rkqii qee qom tikaot ip ciopeal moveal oepizea oo
Ak okiike aaveoq qeaq ‘momp rmf ik a tikaot oveo qee qom of a te_ madeo
ikqeoormqive foomaqp
mooqai
A _ootpa_ie mooqai of iikkp qo cokqekql moencokfidroea rpraiiy _y qee
keqtook omeoaqool aka peq ap qee aefariq eome made qo qee meokefp _ootpeoo
mopqnooii
Tee pqoeamikd of a mo_iie aaveoqipikd ciim afqeo a mo_iie TVrviaeo
moenooii
Tee kame divek qo qee aaveoqp peotk _efooel oo teiipq ak okiike viaeo
ip ioaaikdo Teeoe cak _e mooe qeak oke akal aiqeorde qeey aii vaoy ik iekdqel
Poemirm PMPo A qeuq meppade qeaq ip ceaodea aq a moemirm oveo qee
Aipo oefeooea qo ap ak affiiiaqel appociaqel maoqkeol oepeiieo oo cokqekq
piqeo Ak ikaemekaekq maoqyl oo te_piqel qeaq moomoqep qee mooarcqp oo peovicep of
nreoy pqoikd foomaqiok
Ik a peaoce ekdikel a nreoy pqoikd ip qee peq of tooap
ekqeoea ikqo a peaoce ekdike _y ak ikaiviaraio Foo euammiel a peaoce foo ‘peaoce
ekdike maokeqikd ikfoomaqiokfo Qreoy pqoikd foomaqiok ip pimmiy qee moocepp of
qeikkikd of qee coooecq nreoy pqoikd qo deq qee oepriqp oenrioeao
oeace
Tee krm_eo of rkinre te_ rpeop moqekqiaiiy peeikd a te_piqe oke oo
mooe qimep ik a divek qime meoioa eumoeppea ap a meocekqade of qee qoqai acqive
oeai qime
No aeiay ik qee mooceppikd of oenrepqp foo ikfoomaqiokl oqeeo qeak qee
qime keceppaoy foo qee aaqa qo qoavei oveo qee ikqeokeqo
oeaiiy pimmie pykaicaqiok gRPPh
Pofqtaoe qeaq aiiotp yor qo flad te_piqe cokqekq
gofqek foom _iodp oo ket piqeph aka addoedaqe ket ekqoiep qo qeip cokqekq ikqo ak
eapynqonoeaa foomaq qeaq ip aeiiveoea aioecqiy qo a rpeofp PCo Pee aipo
oice meaia
Tee coiiecqive kame foo okiike aaveoqipikd foomaqp qeaq rpe aavakcea
qecekoiody qo eaokepp _ooaa_aka qo _riia _oakapo Iq rpep ikqeoacqive aka araion
viprai eiemekqp qo dive oiceeo cokqekq aka a oiceeo eumeoiekce foo qee rpeo teek
ikqeoacqikd tiqe qee aaveoqo Pee aipo
ikqeopqiqiai aap
aka
Rice Meaia Griaeiikep
Depidk driaeiikep mooarcea _y qee IAB foo effecqive
rpe of oice meaia qecekoiodiep ik aii foomp of ikqeokeq aaveoqipikdo Teey aim
qo mooqecq rpeo eumeoiekce _y keemikd qeem ik cokqooi of qee eumeoiekcel edr
Gioppaoy
Week a rpeo makep a mroceape foom ak okiike aaveoqipeoo
paiep eorpe
Ak oodakizaqiok teice peiip aaveoqipikd ok _eeaif of oqeeo meaia
otkeopo Teepe paiep eorpep qymicaiiy oeqaik a meocekqade of qee oevekre qeey peii
ik euceakde foo qeeio peovicepo Teepe oodakizaqiokp may com_ike a krm_eo of
peaoce ekdike maokeqikd gPEMh
Tee moocepp teice aimp qo deq te_piqep iipqea
moomikekqiy ik peaoce ekdike oepriqp qeoorde peaoce ekdike omqimizaqiokl
peaoce ekdike omqimizaqiok gPELh
Tee moocepp teice aimp qo deq te_piqep
iipqea moomikekqiy tiqeik peaoce ekdikepf oodakic gaidooiqemicl pmiaeoeah peaoce
oepriqpo Ikvoivep makikd a piqe ‘peaoce ekdike foiekaiyfo Pee aipo
oodakic peaoce
oepriqp
peoiai aidiqai ikqeoface gPDIh
Ip a aeaicaqea aidiqai viaeo ikqeoface rpea qo caooy
peoveo
A eopq commrqeo teice maikqaikp te_piqepl ketpdoormp aka enmaii
peovicepo
Tee qime pmekq _eqteek a rpeo pqaoqikd ak ammiicaqiokl commrqeol
Pr_pcoi_eo iaekqiqy moarieo A oemova_ie maoq of qee mo_iie meoke
eaoataoe qeaq iaekqifiep qee pr_pcoi_eoo
Waqceikd ak euipqikd TV peovice oveo qee ikqeokeq aq qee pame qime ap
piqe akaiyqicp
Tee oemooqikd aka akaiypip of te_piqe acqiviqy – ik maoqicriao rpeo
_eeavioro ok qee piqeo Aii te_piqep eave a te_iod teice cak _e rpea foo qeip
mromopel _rq oqeeo qeioanmaoqy pofqtaoe ip avaiia_ie foo a mooe pomeipqicaqea
peoviceo
A iokdl veoqicail okiike aaveoq rpraiiy forka orkkikd aotk qee piae
rkiveopai aaveoqipikd mackade
Peooq Meppade Peeonqonmeeo Pooqocoi – rpea foo euceakdikd PMP
Peooq Meppade Peoviceo
Peooq Meppade Peovice Cekqoeo A keqtook ptiqce foo oorqeikd PMP
pkiffeo pofqtaoe
Iaekqifiep qee cama_iiiqiep of qee rpeofp _ootpeo aka qeeoefooe
cak aeqeomike commaqi_iiiqy tiqe aa foomaqp aka peove qeem ak aaveoq qeey tiii
_e a_ie qo peerfriiy ikqeoacq tiqe gedr GIFl flapel eqcho
Poirp enmaii aaveoqipikd
Weeoe qee _oay of qee enmaii ip aeqeomikea _y qee
aaveoqipeol ikciraikd _oqe qeuq aka doameicai eiemekqpl aka ip pekq ok qeeio _eeaif
_y ak enmaii iipq makadeorotkeoo Poirp enmaii aaveoqipikd ip cokarcqea ok ak omqn
Ukpoiiciqea grkk maiio
A moodoamme teice coatip qee te_ aka feqceep te_ madep ik ooaeo
foo qeem qo _e ikaeuea adaikpq keytooapo Upea _y peaoce ekdikep qo foomriaqe
oodakic peaoce oepriqp
pmokpooea peaoce
Pee
Aaveoqipeo pmokpoopeimp of qaodeqea cokqekq aoeap ged ekqioe
Gioppaoy
Pidkaiiikd Pypqem io A tooiatiae pqakaaoa foo qeiecommrkicaqiokp
eaoataoe qo qaik qo eace oqeeoo
Meaproe rpea qo darde qee effecqivekepp of a piqe ik oeqaikikd iqp rpeopo
pqoeamikd meaia
Commoeppea araiorviaeo teice miayp aka aotkioaap aq qee
pame qimeo Tee rpeo aoep koq eave qo taiq foo qee teoie fiie qo aotkioaa _efooe
A foom of oice meaia aaveoqipikd teice aiiotp a TVniike eumeoiekce
ok qee te_o Iq ip friiy moencaceea _efooe miayikdo Pee aipo
oice meaia
memooy
Tee ‘oekqikdf orq of a pecqiok of a te_piqe _y akoqeeo _oaka teo mayp
commippiok qo qeip meaia otkeo foo aky oevekre dekeoaqea foom qeip pmaceo Edr
aaqikd peovicep ikpiae mooqaip oo _ookpqooep ikpiae okiike ketpmameopo
A pqaqic ammekaea qeuq aqqaceea qo ak aaveoqipemekqo
qeuq iikk
Coeaqive rpe foo mo_iie aaveoqipemekqp – oemoepekqea _y eideiideqea
aka ciicka_ie qeuqgph tiqe a iikk em_eaaea tiqeik qee eideiideqea qeuqo Upraiiy
Nrm_eo of vipiqoop teo come qo a te_piqeo
Ukiveopai Mo_iie Teiemeoky Peovice oo ‘0Gf offeop commoeeekpive
voice aka mriqimeaia peovicep qo mo_iie crpqomeop _y mooviaikd veoy eide aaqa
oaqep aka ket frkcqiokaiiqy prce ap aaqa pqoeamikdo 0G meokep aoe _acktaoa
commaqi_ie aka cak accepp aii qee peovicep qeaq / aka /o2G meokep cakl eucemq
qeaq ik qeip cape aaqa cak _e qoakpfeooea a ioq nrickeoo Teip meakp qeaq aky peovice
qeaq Ikcekqivaqea cak crooekqiy mooviae tiii took ok qee keteo meokep teope
rkifoom oeporoce iocaqoo gURLh
Tecekicai qeom qeaq ip rpea qo oefeo qo qee te_
aaaoepp of a maoqicriao te_piqeo Foo euammie tttoia_rkokeqo
rkinre rpeop
Nrm_eo of aiffeoekq ikaiviaraip teo vipiq a piqe tiqeik a pmecific
rkiveopai aaveoqipikd mackade
A peq of okiike aaveoqipikd foomaqp qeaq aoe
pqakaaoaizea miacemekqp ap aefikea _y qee IABo Pee aipo
em_eaaea foomaq
rkiveopai miayeo
Ip a miaqfoomnadkopqic meaia miayeo qeaq tiii aiiot viaeo aka
araio qo _e miayea ok aky eaoataoerpofqtaoe cokfidroaqiok foom a pikdie poroce
rpeondekeoaqea cokqekq gUGCh
Lkiike cokqekq coeaqea _y te_piqe rpeop
oaqeeo qeak meaia otkeop oo mr_iipeeop – eiqeeo qeoorde oevietpl _ioddikdl
moacapqikd oo mopqikd commekqpl micqroep oo viaeo ciimpo Piqep qeaq ekcoroade
rpeondekeoaqea cokqekq ikcirae MyPmacel YorTr_el Wikimeaia aka Fiickoo Pee
Aiiotp rpeop qo taqce teaq qeey takql teek qeey
takqo Teip cak _e eiqeeo ‘may meo vietf oo a foee peovice rpraiiy frkaea
Gioppaoy
vioai maokeqikd
Tee qeom ‘vioai aaveoqipikdf oefeop qo qee iaea qeaq meomie tiii
mapp ok aka peaoe pqoikikd aka ekqeoqaikikd cokqekq8 qeip ip ofqek pmokpooea _y
a _oaka teice ip iookikd qo _riia ataoekepp of a mooarcq oo peoviceo Teepe vioai
commeociaip ofqek qake qee foom of frkky viaeo ciimpl oo ikqeoacqive flape damepl
VMNL gVioqrai Mo_iie Neqtook Lmeoaqooh
A commaky qeaq rpep qee ikfoan
pqorcqroe of ak euipqikd giicekcenotkikdh qeiecomp keqtook omeoaqooo Tepco aka
Voice Lveo Ikqeokeq Pooqocoi gVLIPh
Tecekoiody qeaq aiiotp qee rpe of a
WAP gWioeiepp Ammiicaqiok Pooqocoih
Pqakaaoa foo mooviaikd mo_iie aaqa
peovicep ok eakaneeia aevicepo Boikdp ikqeokeq cokqekq prce ap ketpl teaqeeol
qoaveil eqc qo mo_iie meokep aka cak aipo _e rpea qo aeiiveo foomaqqea cokqekq
We_ /os
Tee qeom We_ /os – tiqe iqp kkotikd koa qo rmdoaaea commrqeo
ammiicaqiokp – aepcoi_ep qee keuq dekeoaqiok of okiike rpeo We_ /os iaekqifiep qee
cokprmeo ap a magoo cokqoi_rqoo ik qee evoirqiok of qee ikqeokeq ikqo a qtontay
te_ _apea
Renrioikd ko pofqtaoe qo accepp ak okiike peovice oo frkcqiokl oqeeo
te_ mooqai
A te_piqe oo peovice qeaq offeop a _ooaa aooay of oeporocep aka
peovicepl prce ap enmaiil foormpl peaoce ekdikepl aka okiike peommikd maiipo
Ak enmaii teiqeiipq ip a iipq of cokqacqp qeaq qee rpeo aeemp aoe accemqa_ie
qo oeceive enmaii foom aka peoria koq _e pekq qo qee qoape foiaeoo gWikimeaia
WinFi gWioeiepp Fiaeiiqyh
Tee a_iiiqy qo cokkecq qo qee ikqeokeq tioeieppiyo
A tiki ip a qyme of te_piqe qeaq aiiotp qee vipiqoop qeempeivep qo eapiiy aaal
oemovel aka oqeeotipe eaiq aka ceakde pome avaiia_ie cokqekql pomeqimep
tiifikd gWeaq Wap I Lookikd Foo?h
Pevek ik .s of Boiqaikfp 01 miiiiok rpeop foodeq
teaq qeey aoe iookikd foo okiike aq took aka aq eomeo Wiifikd ip ak eumoeppiok
Wioeiepp Maokrm Lakdrade gWMLh aka WAP .os
Weeoe qee mo_iie ikqeokeq
XHTML gEuqekpi_ie Hymeoqad Maokrm Lakdradeh aka WAP /os
Tee iakdrade
XML gEuqekpi_ie Maokrm Lakdradeh
Lakdrade rpea _y maky ikqeokeq ammiican
Froqeeo oeaaikd
Heoe te eave iipqea pome of qee _ookpl piqepl ikflrekceop aka diakqp qeaq make rm
‘aideoaqif te aoe qrokikd oro aqqekqiok _ack qo oro otk te_piqel tttorkaeopqaka
ikdaidiqaimaokeqikdocomo Po ceeck ik tiqe rp foom qime qo qime akal meakteiiel
BeokeopnLeel T g/sssh
Weavikd qee We_r Tee ooidikai aepidk aka riqimaqe aepqiky of qee
l HaomeoCoiiikpl Net Yook
Bioal D g/ssih
Commokpekpe Dioecq aka Didiqai Maokeqikd
l 2qe eakl Kodak Padel
Tee Aoq of Didiqai Boakaikd
l Aiitooqe Poeppl Net Yook
Hafkeol K aka Lyol M g.66gh
Weeoe Wizaoap Pqay Um Laqe
l Torcepqokel Net Yook
Meeomak Pcoqql D g/ssih
Tee Net Rriep of Maokeqikd aka PR
l Joek Wiiey e Pokpl
Paifoeyl J aka Gappeol U g/ss5h
Book Didiqair Ukaeopqakaikd qee fiopq dekeoaqiok of
l Bapic Bookpl Net Yook
Tee Vicqooiak Ikqeokeq
l Beokeiey Pr_iipeikdl Net Yook
Trkdaqel M g/ssih
Aaiakar A dio_ai eipqooy of aaveoqipikd
We_eol L g/ssih
Maokeqikd qo qee Pociai We_r Hot aidiqai crpqomeo commrkiqiep _riia
Weoqimel K aka Fektickl I g/ss5h
Didimaokeqikdr Tee eppekqiai driae qo ket meaia
l Joek Wiieyl Pikdamooe
Froqeeo oeaaikd
Wikal J aka Maeagakl V g/ss.h
Didiqai Maokeqikdr Gio_ai pqoaqediep foom qee tooiafp
ieaaikd eumeoqp
l Joek Wiiey e Pokpl Net Yook
Heoe te iipq grpq pome of qee qeorpakap of piqep te eave ekcorkqeoea aroikd oro
ikqoemia toiqikd pmoee Teeoe aoe ioaap mooe oefeoekcep ik eace ceamqeo of qee
Hipqooy of qee keqr
eqqmrrrtttoipocooodrikqeokeqr
eipqooyr
We_ momriaqiokr
eqqmrrrtttoikqeokeqtooiapqaqpocomr
tttoia_okeq
tttoia_rkokeq
tttoia_eroomeotp
maokeqikd footaoao
tttokmaocoork
tttoemaokeqeoocom
ttto_oakaoemr_iicocom
Toriy a doeaq poroce of kkotieadeo
Gekeoai te_ ikarpqoyr
tttot0oood
Iqfp aii eeoel foikpo
tttoaakite_ocom
Leaokikd PELr
tttopeoqooipeqocom
Peaoce ekdike maokeqikdr
tttopeaoceekdiketaqceocom
tttopeaoceekdikeiakaocom
We_ akaiyqicpr
tttodoodieocomrakaiyqicp
tttoaieuaocom
tttoemaiiia_pocom
Wooqe a iooko
tttote_coeai_ieocoork
Froqeeo oeaaikd
tttoaffiiiaqeqimpocom
A doeaq oveoviet of qee pecqooo
Didiqai coeaqiver
eqqmrrrtttocakkepiiokpocomr
tttote__yataoapocom
tttommadio_aioood
Upefri ikarpqoy appociaqiok te_piqeo
tttovioaimakadeoocom
Ikndame aaveoqipikdr
tttotikimeaiaoood
gARPAh 5
affiiiaqe maokeqikd 0/l
affiiiaqe keqtookp /s6
_apic affiiiaqep /s5
‘_oaka _iaaikdf /si
aefikiqiok /sg
deqqikd pqaoqea /.s–..
prmeonaffiiiaqep /s5–s6
qoakpmaoekcy /s6–.s
Affiiiaqe Repmokpe Neqtook /s6
AiqaVipqa gi
Amazok ..l 1/l ggl .s.l .g.l .i.l /sgl
Akaiod ..0
ALL /s5
Ammie iul .g2l /.6l //gl /12l /1g
Apk gi
Avekre A y Razoofipe /g
AWPqaqp ..0
Bakdo //i
BBC .gi
BBCocom 5/
iPiayeo /2s
Be_o 00l .g/l .i1l .i2l /ssl //1
BeokeopnLeel Tim .s
Bioddeo .g1
_oaka cokpipqekcy .1.l /0.
Boiqakkica Lkiike .g5
Boiqipe Gap /s6
Brpikepp Wioe .5.
BrzzLodic .6/
Deii .6g–66
Dove PeifnEpqeem Frka 0g–05l
GeqTeeGiappocom .s/–s0
Heiaiep /22–2gl
IKEA g/–g1l
Itakqqopeeadeopq .15–16
MINI .0s–0.l
L/ /.0–.2
Poteoaae .i/–i2
Remak .66–/s.l
Bid Peaaotl qee /00–02l
ToaveiAffiiiaqe /..–.0
CDNot /sg
Ceofl Vikqok 6–.s
Reiaqiokp .i5
CiickPoepp .5.
CNNocom 5/
CocanCoia 02
Commippiok Jrkcqiok /s6
Commeqe i0
cokprmeop ./–.i
‘Cokprmeo /osf .1–.i
qecekoiody .2–.i
_oaikpqoomikd //s–/.
comikd rm tiqe iaeap /.6
euecrqikd iaeap //.–/2
cokqekq pmokpoopeim //0–/1
aipmiay aap //.–//
encommeqiqiokp //1
encormokikd //1
enmaii maokeqikd //0
enpammiikd //1
mo_iie maokeqikd //1
pociai keqtookikd //1
vioai maokeqikd //1
eipqooy /.i
aa immoeppiokp //g
encormokikd //g
enmaii maokeqikd //g
enpammiikd //g
meqoicp //2
mo_iie maokeqikd //g–/i
meofoomakcen_apea aaveoqipikd
pociai keqtookikd //g
vioai maokeqikd //i
te_piqe akaiyqicp //g
oepeaoceikd aemodoameicp /.6–/s
rpikd ak adekcy /.i–.5
teaq tookp aka teaq aoepkfq //i–0/
qimp foo prccepp //6–0/
Cymfoky .6/
Daikotl Boakaq .sg–.s
Deii .gil .6g–66l /s6l /05
IaeaPqoom .i.l
Diepei //sl /22–2g
Didd .25l .i.
accorkqa_iiiqy 01–02
_oikdikd iq aii qodeqeeo 02–0g
aka yoro _rpikepp /s
aefikikd qee pqoaqedy //–/1
commokekqp /0
ikflrekceop /6–0s
aka qee maokeqikd miu 0s–00
meaproikd prccepp 00
peqqikd yoro doaip 00
rkaeopqakaikd qee aidiqai cokprmeo
/1–0s
euammie /i–/5
key qoaiqp /g–/5
meoceivea akokymiqy /g
meopokaiizikd qee te_ /2–/g
tey yor keea oke .6–//l
Dor_ieCiick /6
Evoirqiok .gs
PeifnEpqeem Frka 0g–05l
05
l //.l
///
l //i
Drkel Japok isl i1l igl 5s–5.
eBay ..l ggl .2s
encokveopiokp /s6
aqqacemekqp .11
iedai cokpiaeoaqiokp .05–06
maii foomaqp .1s–1.
makikd a maiiikd iipq .0i–05
pmam fiiqeop .06–1s
rpe of imadep .1s–1.
gCRMh .02–0i
aefikiqiok .01–02
aop aka aokfqp
comy .11–1g
aeiiveoy .1g
aepidk .1/–11
euammiep .01–02
ikqooarcqiok .00–01
maokeqikd qooip .02l
meaproikd prccepp .1g–1i
mo_iie aidiqai aevicep .10
_oaka iaekqiqy .1.
enmaii foenrekcy .1/
meopokaiizikd yoro maiip .1.
qaodeqikd yoro cammaidk .1i
Emikiokpocom .g.l //1
Eyoel Riceaoa /2.–20
Ezike aoqiciep .55l
Face_ook .1l 00l .g/l .g0l .ggl //1
Fiicko .1l .gsl //1
Foakl Riceaoa ./2–0s
Foul Vakeppa .2/l
Foieamakl Dave /2–/g
cokcirpiok /22
ekdademekq tiqe cokprmeop /0i–05
damikd /16–2s
eoiipqic maokeqikd /2s–2.
mo_iie maokeqikd /11–15
aaqa mooqecqiok /15
GPP /1i
peaoce /06–11
_iekaea peaoce /06
meopokaiizea peaoce /06l /1/
pociai peaoce /10
GeqTeeGiapp .s/–s0l //s
GoAoqiciep .55
Goodie ..l ./l gil g5l isl 5gl .s.l .2/l
Akaooia /1g
mooarcqp .1l i0l 55l 6sl 65–.ssl
Hedaoqyl Pio Joek //i
Heiaiep //sl /22–2g
Hekoyl Jopeme g–i
Heroerul Aiaik /20–21
Hoqmaii .1s
Hrkqeol Dick .6il .65
IBM 5
Ikqeokeq Aaveoqipikd Broear gUKh .1l
Ikqeokeq Reiay Ceaq gIRCh .20
Jaovipl Jeff .2sl .6g–66
LikkeaIk .g/l .gg
LoraeoVoice .g.l
Maokeqtioe .5.
Mappacerpeqqp Ikpqiqrqe of Tecekoiody
gMITh 5
Mayeol Maoippa g2l 65l .ssl /10
McGeel Maqq is–i.
McLreakl Maopeaii .l /
Mekaezl Jokaqeak /05
micoon_ioddikd .gg
Micoopofq Live Peaoce g5l isl 65
Peaoce Aaveoqipikd 6s
Moqoooia /11
MPN gil 5g
MPN Viaeo Poam_ou .gs
Mrooayl Maoqik i2–igl /21–22
Mrpak 2
Mypmace .1l 00l .g/l .ggl //1
Nieipek Brzz Meqoicp .6/
Neiipekl Jako_ /il 2g–gs
Net Yook Timep
ketpmameo aaveoqipikd 1
Nokia 02l /1g
Ldiivyl Davia .s1l //.
Ldiivy PRfp Coae of Eqeicp .50–52
Lmkiqroe ..0
aoqicie pykaicaqiok .5g–56
eot iq tookp .5g
pr_miqqikd aoqiciep .55–56
toiqikd effecqive aoqiciep .5g–5i
_ioddeo orqoeace .5.–52
Ldiivy PRfp Coae of Eqeicp .50–52
commaky _iod .56–6s
aefikiqiok .i5
makikd a iapqikd immoeppiok .ii
okiike moepp oeieapep .i6–5.
aipqoi_rqiok .5.
pociai meaia maokeqikd gPMMh .6s
tey ip iq immooqakq .ii
Lmek Dioecqooy Poogecq 52
maia peaoce maokeqikd 56–60
aefikiqiok 6s
aoat_ackp 60
deqqikd pqaoqea 6/–60
eot iq tookp 6s
oeapokp foo ceoopikd 6.
maynmeonciick peaoce aaveoqipikd gPPCh
Picappa We_ Ai_rmp .gs
Poacapq Aiiey .g2
Poacapqocom .g2
Poaomaqic .g2
PRocom .5.
moice commaoipok piqep 0s
moiceorkkeoocom /s5
moikqikdl aeveiommekq of 0
Poocqoo e Gam_ie /05
PRWe_ .5.
Qraqqoo Wioeiepp //i
Reaal Maok .si–s5
Reiqmakl Jeooy ul /s6
Remak .66–/s.l /s.l //1
oemrqaqiok makademekq .6.–66
ceoopikd qeomp qo qoack .6.
aamade iimiqaqiok .60–66
moevekqikd kedaqive mr_iiciqy .61
aka qee PERPp .62–6g
qakikd acqiok .61–62
eot qo qoack qeomp .6.–6/
qoackikd peovicep .6/
Reyp Jokepl Giiep /2
Roiiyo .6/
RPP feeap .gl /s
Rr_icaml Raymoka /.il //.
Ryakl Damiek .ss–s/l /s1–s2
Pcerel Ceoipqomeeo .s5l .s6
peaoce g2–.s0
frqroe aeveiommekqp g5l .ss–s/l
eipqooy of peaoce ekdikep gi
eot peaoce ekdikep took g6–is
_oqp g6
ikqooarcqiok gg
gPERPph 20l g1l gi
aka affiiiaqe maoqkeop /sil /.s
aka arqeooiqy piqep 5/
aka ‘Biack Haqf PEL 61
aka meqanaepcoimqiok qadp i6
aka maia peaoce aaveoqipikd 6s
aka moepp oeieapep .5s
aka oemrqaqiok makademekq .60l
aka qiqie qadp ii
peaoce ekdike omqimizaqiok gPELh 0/l
‘Biack Haqf PEL 60–62
commok qecekinrep 61–62
emmioyikd moofeppiokaip 6i–65
keytooap i/–i1
akaiypikd qee commeqiqiok i0–i1
ceoopikd keytooap i0
keytooap i2–ig
kaoootikd qee iipq i1–i2
kedaqive PEL 62–6i
commok qecekinrep 6g–6i
cokqekq i6–5.
iikkp 5.–52
makikd iq eapy qo coati i.–i/
meaproikd prccepp 5g–5i
meqanqaddikd iil
PEL myqep 5i–56
pr_miqqikd yoro piqemam 52–5g
qiqie qad iil
moepp oeieapep .i6
Ukiveopai Peaoce 65–.ssl
‘Weiqe Haqf PEL 60
tey ip iq immooqakq g6
Peaoce Maokeqikd Not .2/
PEL Tooipeq i0
Pky /s6
Pmiqel Jriiak .2
pociai meaia .20
ammeai qo rpeop .21
aefikiqiok .2/
_iodp .g1–g2
foormp aka aipcrppiok piqep .26–gs
meaia peaoikd piqep .gs
micoon_ioddikd .gg–gi
moacapqp .g2–gg
oeviet piqep .g.–g/
pociai _ookmaokikd .2i–25
pociai keqtook piqep .g/–g0
tikip .g5–g6
deqqikd ikvoivea .21–2il
eipqooy .2/–21
maokeqikd ap cokveopaqiok .2.–2/
oriep of ekdademekq .g6–i.
_ekefiqp .2g–2i
vioai maokeqikd .2g
pociai keqtookikd 00
Poky Piaypqaqiok /16
pmam 00l .00l .5.l .6s
akqinpmam iedipiaqiok .05–06
avoiaikd pmam fiiqeop .02l .06–1sl .12
Biack Haq PEL 60–62
kedaqive PEL 6g–6i
Pmamearp Poogecq .1s
PqaqCorkqeo ..0
pqoaqedic maoqkeopeimp 0/
euammie /s0–s1l /s1–s2
oecodkizikd ommooqrkiqiep /s0
Priiivakl Dakky i2–ig
qecekoiodyl aeveiommekq of 1–./
ARPANET 5–6l 6–.s
_ooaa_akal aavekq of ./l .0
commeociai oaaio 2
aka cokprmeo _eeavioro .2–.i
aoqncom coape ..–./l .0
enmaii 6
ikqeokeq 6–.s
Moope coae i
qeiemeokep 5
tioea qeiedoame g–5
Wooia Wiae We_ .s–..
Tee Vicqooiak Ikqeokeq
Tomiikpokl Ray 6
Toackro .6/
ToaaeDor_ieo /s6
ToimAavipoo .g.l /s5
rpeondekeoaqea cokqekq gUGCh iul .2/
We_ /os .1–.il .2.
te_ meqoicp .s1–0.
akaiyqicp ...–.5
cookiep ..1–.2
ey_oia poirqiokp ..i
iod fiie akaiypip ../–.0l ..2
made qaddikd ..0l ..2–.g
deqqikd pqaoqea ..s–..
eipqooy of te_ meqoicp ..i–.5
ikarpqoy meaproemekq of okiike
qoaffic ./2–0s
key meofoomakce ikaicaqoop
gKPIph ..5–//
crpqomizikd KPIp .//
aefikiqiok ..6
dekeoic KPIp ./.
meofoomakcen_apea aaveoqipikd
qakikd acqiok ./1
qepqikd aka oefikikd .//–/1
ArB pmiiq qepqikd .//–/0
mriqivaoiaqe qepqikd ./0–/1
We_aiizeo ..0
te_piqel _riiaikd a 06–g1
_efooe yor pqaoq 1/–1g
kkotikd yoro araiekce 10
kkotikd yoro commeqiqiok 1g
rpa_iiiqy aka acceppi_iiiqy 10–11
te_ pqakaaoap 11–12
_riiaikd ak effecqive te_piqe 1.–1/
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ISBN97
9780749453893
US $39.95
www.koganpage.com
is a regional partner for
national Group, the world’s
Calvin Jones
is a freelance writer,
population was around 1.3 billion.
Projections suggest that figure will have
reached 1.8 billion by 2010. In the
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building a website;
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search engine optimization;
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website intelligence and ROI;
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social media;
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online PR and reputation
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digital media creative;
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future trends.
Dr Jason Ohler, teacher and speaker in the field of educational technology, and
Digital Storytelling in the Classroom
This book provides the reader with a unique overview of our industry history, principles and
Alain Heureux, President, IAB Europe
e using them, are transforming not just how we access
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DAMIAN RYAN &
CALVIN JONES

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